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Karin Leiva
Professor Marxhausen

Education 1300
28 April 2017
Business Management


 

Karin
 Leiva
 

EDUC
 1300
 

Ms.
 Marxhausen
 

28
 March
 2017
 

Career
 Research
 Worksheet
 

This
 worksheet
 is
 about
 the
 career
 field
 as
 a
 whole.
 
 For
 example,
 you
 are
 researching
 
“education”
 and
 not
 second
 grade
 science
 teacher.
 


 
Please
 type
 your
 answers
 under
 the
 questions
 below.
 

 

1.
 What
 is
 your
 intended
 career?
 If
 you
 are
 not
 sure
 of
 a
 career
 right
 now,
 choose
 one
 of
 interest
 to
 
explore.
 

• Business
 Management
 
 

 

2.
 Find
 a
 professional
 website
 for
 your
 career.
 
 What
 is
 the
 name
 of
 the
 website?
 
 Please
 provide
 the
 
link
 here.
 
 You
 may
 find
 a
 professional
 website
 from
 the
 journal
 that
 you
 discovered
 above
 or
 
sometimes
 by
 using
 google.
 

• The
 name
 of
 the
 website
 is
 The
 Sales
 Management
 Association
 
•
 http://salesmanagement.org/
 
 


 
3. Using
 the
 library
 databases
 or
 a
 professional
 website,
 find
 one
 professional/academic
 journal
 

related
 to
 your
 career.
 What
 is
 the
 name
 of
 the
 journal?
 

 
• http://salesmanagement.org/
 they
 put
 their
 information
 on
 the
 website,
 not
 necessarily
 

provide
 a
 Journal.
 
 

 
4. Field/discipline:
 
 

a. Identify
 the
 career
 field/discipline.
 
 For
 example,
 if
 the
 career
 is
 a
 teacher
 then
 the
 field
 
is
 education
 or
 if
 the
 career
 is
 mechanic
 then
 the
 field
 is
 automotive
 industry.
 

• Business
 Management
 
 
 
b. Identify
 a
 specific
 position
 or
 title
 in
 the
 field/discipline
 (for
 example,
 an
 elementary
 
school
 teacher
 or
 body
 work
 repair
 mechanic).
 

• Marketing
 Manager
 
 
c. Identify
 two
 related
 positions
 in
 a
 similar
 or
 related
 field/discipline
 in
 which
 you
 may
 be
 
interested
 (for
 example,
 a
 day
 care
 worker
 and
 college
 instructor
 or
 machine
 repair
 and
 
certified
 dealer
 service
 manager).
 

• Advertising
 and
 Promotions
 Manager,
 and
 Management
 Analyst
 
 

 

5.
 Knowledge
 /Training:
 
 
a. List
 the
 minimum
 education
 required
 

• Four
 year
 bachelor’s
 degree
 is
 the
 minimum
 education
 required.
 
 
b. List
 any
 required
 certifications
 or
 licenses.
 
 How
 often
 do
 you
 have
 to
 renew
 the
 
certification
 or
 license?
 
 How
 many
 hours
 of
 continuing
 education
 units
 (CEU)
 do
 you
 have
 
to
 obtain
 each
 year
 to
 keep
 that
 certification
 or
 license?
 

• Although
 there
 are
 no
 certification
 or
 license
 required,
 I
 still
 I
 have
 to
 keep
 up
 with
 merchant
 
technology.
 
 
c. List
 the
 majority
 of
 the
 skills
 needed
 to
 be
 successful
 in
 this
 job.
 

• The
 skills
 needed
 to
 be
 successful
 in
 this
 job
 are
 active
 listening/learning,
 communication,
 
decision-­‐making,
 interpersonal,
 organizational,
 and
 analytical
 skills.
 
 
 
d. How
 many
 years
 of
 experience
 are
 required
 to
 work
 in
 this
 career?
 

• Employees
 in
 these
 occupations
 usually
 need
 five
 years
 of
 work-­‐related
 experience,
 on-­‐the-­‐job
 
training,
 and/or
 vocational
 training
 in
 advertising,
 marketing,
 promotions,
 or
 sales.
 
 

 


 
6. Salary/Earnings:
 
 

a. List
 the
 hiring
 (starting)
 salary
 range.
 
 
 (Use
 current
 position
 listing
 or
 job
 boards.)
 
 

• $49,319
 is
 the
 stating
 salary
 range
 in
 Marketing
 Management
 in
 the
 United
 States.
 
b. What
 is
 the
 average
 salary
 (not
 the
 highest)?
 
 

• $128,750
 is
 the
 average
 salary
 in
 Marketing
 Management
 in
 the
 United
 States.
 

 

 


 
7. Future
 of
 this
 career:
 
 

a. What
 is
 the
 job
 outlook
 for
 this
 career?
 
 In
 other
 words,
 is
 this
 in
 a
 growing
 area?
 Explain
 
the
 growth
 or
 decline
 (in
 numbers)
 of
 this
 particular
 career.
 
 
 

• Employment
 of
 marketing
 managers
 is
 projected
 to
 grow
 9
 percent
 from
 2014
 to
 2024,
 faster
 
than
 the
 average
 for
 all
 occupations.
 Due
 to
 Marketing
 Managers
 and
 their
 department
 being
 
important
 to
 an
 organization’s
 revenue,
 they
 are
 most
 likely
 to
 not
 be
 let
 go
 than
 most
 
managers
 in
 other
 fields.
 Marketing
 Manager
 will
 continue
 to
 be
 in
 demand,
 as
 organizations
 
need
 to
 market
 their
 products
 to
 customers.
 

 
b. List
 the
 availability
 of
 this
 career
 in
 Houston,
 in
 Texas,
 and/or
 other
 states
 in
 which
 you
 are
 
interested
 in
 working.
 
 

• In
 Houston,
 Texas
 the
 availability
 for
 this
 career
 is
 420
 annual
 opening
 jobs
 for
 marketing
 
managers,
 however
 in
 New
 York
 there
 are
 520
 annual
 opening
 jobs
 and
 in
 California
 1,150
 
annual
 opening
 jobs.
 
c. Can
 this
 be
 an
 international
 career
 choice?
 
 Explain
 why
 or
 why
 not.
 

• Yes,
 this
 could
 be
 an
 international
 career
 choice
 because
 marketing
 is
 global
 and
 needed
 all
 
around
 the
 world,
 also
 to
 become
 an
 international
 marketing
 manager
 I
 would
 need
 seven
 
years
 of
 experience
 in
 my
 field,
 and
 a
 bachelor’s
 degree
 as
 well.
 
 

d. What
 is
 the
 market
 (area)
 for
 this
 career?
 
 

• If
 I
 were
 to
 choose
 marketing
 in
 the
 area
 for
 fashion
 then
 I
 would
 be
 expected
 to
 be
 in
 New
 
York
 or
 California
 where
 fashion
 is
 ideal
 and
 always
 changing.
 If
 I
 were
 to
 choose
 marketing
 in
 
the
 area
 for
 advertising
 a
 specific
 item
 or
 brand
 then
 I
 would
 be
 expected
 to
 be
 in
 the
 state
 in
 
where
 I
 believe
 that
 this
 brand
 will
 expand.
 


 
8.
 Daily
 Activities:
 

a.
 What
 do
 people
 in
 this
 field
 or
 job
 do?
 
 In
 complete
 sentences,
 (not
 a
 list)
 describe
 a
 typical
 
day
 
 

 
 for
 this
 position.
 
 Be
 very
 thorough.
 

• Marketing
 Manager’s
 job
 duties
 are
 to
 work
 with
 department
 heads
 or
 staff
 and
 discuss
 
marketing
 plans,
 budgets
 and
 contracts.
 They
 must
 plan
 promotional
 contests,
 coupons,
 and
 
giveaways,
 as
 well
 as
 advertise
 campaigns
 in
 social
 media,
 radio,
 television,
 and
 billboards.
 Also
 
they
 must
 initiate
 market
 research
 studies
 and
 analyze
 their
 findings
 to
 understand
 customer
 
and
 market
 opportunities
 for
 businesses.
 Develop
 pricing
 strategies
 for
 products
 or
 services
 
marketed
 to
 customers.
 Must
 meet
 with
 clients
 to
 provide
 marketing
 or
 technical
 advice,
 and
 
direct
 the
 hiring
 of
 advertising,
 promotions,
 and
 marketing
 staff.
 
 


 
9. Career
 and
 you:
 
 

a. How
 does
 this
 career
 align
 to
 your
 interests
 and
 personality?
 Use
 your
 Do
 What
 You
 Are
 
results
 to
 justify
 your
 alignment.
 Explain
 what
 your
 initials
 mean
 and
 how
 those
 initials
 
match
 or
 do
 not
 match
 your
 career
 choice.
 

• This
 career
 aligns
 to
 my
 interests
 and
 personality
 because
 I
 am
 great
 at
 communicating
 with
 
others,
 learning
 about
 different
 cultures,
 getting
 on
 time
 to
 places,
 being
 organized.
 
 I
 am
 
talkative,
 outgoing,
 honest,
 and
 have
 strong
 worth
 ethic.
 Also
 my
 strength
 re
 making
 
reasonable
 decisions
 based
 on
 collecting
 facts,
 being
 prepared,
 being
 hardworking,
 completing
 
all
 applications
 thoroughly,
 and
 setting
 realistic
 goals
 and
 meeting
 all
 important
 deadlines.
 
 My
 
Do
 what
 You
 Are
 personality
 type
 is
 ESTJ,
 and
 it
 mostly
 accurate
 because
 I
 do
 consider
 myself
 to
 
be
 structured,
 organized,
 make
 logical
 decisions,
 talk
 things
 through,
 and
 be
 involved
 with
 
people
 and
 activities.
 
 
b. Why
 is
 this
 career
 significant
 to
 you?
 
 
 Why
 did
 you
 choose
 to
 go
 into
 this
 career?
 
 What
 
inspired
 you?
 

• This
 career
 is
 significant
 to
 me
 because
 I
 want
 to
 become
 a
 worldwide
 entrepreneur
 in
 global
 
organizations
 and
 increase
 in
 connectedness
 of
 business,
 markets,
 people
 and
 information
 
across
 cultures.
 I
 also
 appreciate
 communicating
 with
 people
 and
 learning
 about
 different
 
cultures.
 My
 life
 and
 volunteer
 experiences
 made
 me
 realize
 of
 my
 ambition
 to
 become
 part
 of
 
the
 business
 field
 because
 of
 the
 many
 skills,
 techniques,
 and
 responsibilities
 that
 I
 learned
 and
 
still
 apply
 to
 my
 life
 today.
 
 

c. Describe
 how
 and
 why
 or
 why
 not
 this
 assignment
 altered
 or
 completely
 changed
 your
 
career
 path.
 

• This
 assignment
 did
 not
 change
 my
 career
 path
 because
 I
 am
 aware
 of
 the
 duties
 and
 the
 
requirements
 to
 be
 successful
 in
 this
 career.
 Also,
 I
 thought
 this
 was
 helpful
 because
 I
 learned
 
and
 compared
 the
 different
 salaries
 and
 job
 opportunities,
 which
 depends
 on
 each
 state
 and
 
country.
 
 

 

10. Please
 add
 all
 works
 cited
 entries
 for
 information
 you
 collected
 for
 this
 worksheet.
 

 

 
“Marketing
 Manager.”
 
 Occupational
 Outlook
 Handbook.
 Bureau
 of
 Labor
 Statistics,
 U.S.
 


 
 Department
 of
 Labor,
 2016-­‐2017
 edition.
 March
 30,
 2017.
 
 
<https://www.bls.gov/ooh/management/advertising-­‐promotions-­‐and-­‐marketing-­‐
 
managers.htm#tab-­‐1>.
 

 
"Marketing
 Manager
 Salary."
 Marketing
 Manager
 Salary.
 N.p.,
 n.d.
 Web.
 30
 Mar.
 2017.
 
<http://www.payscale.com/research/US/Job=Marketing_Manager/Salary>.
 

 
"Marketing
 Manager."
 My
 Next
 Move.
 National
 Center
 for
 O*NET
 Development,
 n.d.
 
 
Web.
 30
 Mar.
 2017.
 <https://www.mynextmove.org/profile/summary/11-­‐2021.00>.
 

 

 

 

 

Job
 Analysis
 Worksheet
 

This
 worksheet
 is
 about
 a
 very
 particular
 type
 of
 job
 in
 your
 career
 field
 as
 a
 whole.
 
 For
 

example,
 you
 are
 researching
 high
 school
 biology
 teacher
 and
 NOT
 “education”
 as
 a
 whole
 

career.
 

Please
 type
 your
 answers
 under
 the
 questions
 below.
 


 
Using
 the
 internet
 or
 other
 sources
 indicated
 on
 the
 list
 provided
 by
 your
 instructor
 or
 librarian,
 look
 for
 a
 
specific
 job
 posting
 in
 the
 area
 of
 the
 state
 or
 country
 in
 which
 you
 want
 to
 work.
 
 List
 that
 job
 posting
 as
 one
 
of
 your
 sources
 in
 MLA
 format.
 
 Print
 or
 copy
 the
 job
 posting
 to
 turn
 in
 with
 this
 worksheet.
 
 Use
 the
 job
 
posting
 to
 answer
 the
 following
 questions.
 


  1. What
 is
 your
 intended
 career?
 If
 you
 are
 not
 sure
 of
 a
 career
 right
 now,
 choose
 one
 of
 interest
 to
 

explore.
 

• Business
 Management
 

 
2. What
 is
 the
 title
 of
 the
 position?
 

• Marketing
 Manager
 
 

 
3. With
 what
 company/organization
 is
 this
 position?
 

• Ultimate
 Staffing
 Services
 
 
Where
 is
 this
 position
 located?
 
 Try
 to
 find
 a
 position
 in
 the
 area
 of
 the
 state
 or
 country
 where
 you
 actually
 
think
 you
 will
 be
 working.
 

• Los
 Angeles,
 California
 
 

 
 
 
4. a.
 
 What
 education/training
 is
 required
 for
 this
 position?
 
 

• Four-­‐year
 bachelor’s
 degree
 is
 the
 minimum
 education
 required.
 
 


 

 
 
 
 b.
 
 Describe
 your
 plans
 to
 accomplish
 your
 education/training.
 


 
  • My
 plans
 are
 to
 get
 my
 bachelors
 degree
 in
 Business
 Marketing;
 therefore
 I
 will
 transfer
 to
 the
 
University
 of
 Houston
 and
 apply
 to
 the
 Bauer
 School
 of
 Business.
 
 

5. a.
 
 How
 many
 years
 of
 previous
 experience
 are
 needed?
 
 

• 5
 or
 more
 years
 of
 professional
 with
 hands
 on
 experience
 is
 required.
 
 

 
 
 
 
 b.
 Describe
 your
 plans
 to
 gain
 the
 experience
 you
 need.
 

• I
 will
 find
 internships
 or
 jobs
 that
 will
 allow
 me
 to
 expand
 my
 knowledge
 to
 use
 Adobe,
 
Photoshop,
 InDesign
 and
 many
 technological
 disputes.
 As
 well
 as
 allow
 me
 to
 become
 more
 
familiar
 with
 the
 concept
 of
 organization,
 management,
 and
 become
 a
 proficient
 copywriter,
 
and
 oral
 communicator.
 
6. a.
 
 What
 specific
 skills
 required
 for
 this
 position?
 
 

• Strong
 project
 management
 and
 organization
 skills,
 experience
 in
 demonstrating
 strategic
 
thinking,
 analyzing
 data,
 evaluating
 competitors,
 and
 having
 excellent
 interpersonal,
 
communication
 skills,
 with
 the
 ability
 to
 interact
 and
 communicate
 with
 management,
 client,
 
and
 vendor
 audiences.
 
 

 
 
 
 
 b.
 
 Describe
 your
 plans
 to
 develop
 these
 skills.
 

• As
 of
 now,
 working
 in
 retail
 for
 the
 last
 coupe
 of
 years
 has
 made
 me
 understand
 the
 concept
 of
 
selling,
 especially
 the
 job
 I
 have
 now
 where
 I
 gain
 commission
 out
 of
 what
 I
 sell,
 I
 am
 able
 to
 

learn
 about
 how
 to
 talk
 to
 people,
 persuade,
 and
 what
 to
 say
 without
 sounding
 disrespectful
 or
 
intense.
 Also,
 I
 am
 familiar
 with
 the
 concept
 of
 what
 managers
 are
 responsible
 to
 do,
 and
 all
 
the
 important
 working
 skills
 that
 are
 needed.
 I
 have
 become
 more
 social,
 organized,
 
responsible,
 and
 enjoy
 interacting
 and
 helping
 new
 people.
 
 
7.
 
 Does
 the
 position
 list
 a
 salary,
 and
 if
 so…
 
a.
 
 What
 is
 the
 range?
 70,000-­‐85,000
 a
 year
 
 
b.
 
 What
 is
 the
 starting
 salary?
 This
 position
 does
 not
 state
 a
 starting
 salary
 
 
b.
 
 What
 is
 the
 average
 salary?
 70,000
 

 
7. List
 three
 STRENGTHS
 (skills,
 knowledge
 and
 personal
 qualities)
 that
 you
 currently
 possess
 that
 can
 
help
 you
 be
 successful
 in
 this
 position.
 
 Describe
 why
 these
 are
 strengths
 to
 this
 position.
 
• The
 three
 strengths
 that
 I
 have
 are
 technological,
 communication,
 and
 organizational
 skills.
 I
 
believe
 that
 technological
 skills
 are
 important
 to
 my
 career
 because
 I
 have
 to
 keep
 up
 to
 date
 
with
 new
 technological
 features
 and
 be
 quick
 at
 adapting
 to
 them
 in
 order
 to
 become
 
successful.
 Also,
 communication
 is
 key
 to
 business
 because
 it
 is
 important
 to
 talk
 to
 vendors,
 
your
 boss,
 and
 people
 in
 general.
 Therefore,
 I
 believe
 to
 be
 a
 social
 person
 and
 enjoy
 
interacting
 with
 people
 and
 learning
 new
 things
 about
 them
 as
 well
 as
 helping
 them
 with
 
anything.
 Lastly,
 organizational
 skills
 are
 important
 because
 every
 job
 wants
 a
 neat
 and
 well-­‐
prepared
 person
 to
 represent
 their
 business/organization,
 therefore
 I
 believe
 to
 be
 organized,
 
responsible,
 and
 prepared
 when
 it
 comes
 to
 schoolwork,
 and
 most
 definitely
 work.
 
 

 
8. List
 three
 WEAKNESSES
 (personal
 traits
 that
 you
 currently
 lack)
 that
 can
 hamper
 your
 success
 in
 this
 
position.
 
 Describe
 why
 these
 are
 weaknesses
 for
 this
 position
 AND
 how
 you
 will
 improve
 upon
 these
 
weaknesses.
 

• The
 three
 weaknesses
 that
 I
 have
 are
 public
 speaking
 in
 large
 crowds,
 creativity,
 and
 writing
 
clearly.
 Public
 speaking
 is
 essential
 in
 every
 business
 because
 there
 might
 be
 times
 where
 you
 
have
 to
 represent
 a
 certain
 statement
 and
 have
 to
 in
 front
 of
 various
 people,
 therefore
 I
 need
 
to
 work
 on
 this
 and
 not
 be
 as
 nervous
 as
 I
 usually
 do.
 Creativity
 is
 also
 important
 because
 
sometimes
 they
 will
 ask
 you
 to
 crate
 certain
 posters,
 websites,
 or
 social
 media
 ads
 to
 expand
 
the
 businesses/organization
 popularity,
 I
 lack
 in
 this
 because
 I
 don’t
 believe
 to
 be
 a
 creative
 
person
 at
 times.
 Also,
 I
 believe
 to
 sometimes
 have
 a
 messy
 handwriting,
 therefore
 I
 will
 need
 to
 
work
 on
 this
 because
 there
 is
 a
 lot
 of
 paperwork
 to
 do
 and
 things
 to
 write
 for
 the
 company,
 
therefore
 it
 is
 important
 to
 be
 a
 proficient
 copywriter
 and
 be
 able
 to
 write
 grammatically
 
correct
 and
 neatly.
 
 


 
10.
 Describe
 the
 interesting
 facts
 did
 you
 discover
 about
 this
 career
 that
 you
 did
 not
 know
 before.
 (“There
 are
 
none”
 is
 not
 an
 acceptable
 answer.)
 

• An
 interesting
 fact
 that
 I
 found
 about
 this
 career
 is
 that
 357,983 job
 postings
 for
 positions
 
requiring
 a
 business
 management
 degree.
 

 

11.
 Describe
 how
 certain
 you
 now
 are
 about
 pursuing
 a
 position
 in
 this
 career.
 
• I
 am
 extremely
 positive
 about
 pursuing
 a
 degree
 in
 Business
 Management
 and
 becoming
 a
 
Marketing
 Manager,
 I
 have
 wanted
 to
 for
 a
 long
 time
 now,
 and
 it
 grabs
 my
 attention
 and
 I
 
believe
 to
 have
 encountered
 all
 the
 skills
 that
 are
 required
 in
 this
 career.
 Also
 I
 am
 constantly
 
researching
 and
 keeping
 up
 to
 date
 about
 different
 changes,
 and
 whether
 this
 career
 is
 
advancing
 in
 our
 society.
 
 


 
12.
 
 Cite
 all
 the
 sources
 below
 in
 MLA
 format
 from
 which
 you
 obtained
 this
 information.
 

"Marketing
 Manager
 Jobs
 in
 Woodland
 Hills,
 CA
 -­‐
 Ultimate."
 CareerBuilder.
 N.p.,
 n.d.
 Web.
 11
 Apr.
 2017.
 
<http://www.careerbuilder.com/job/J3F4YS67N4CDWD7SZ88?ipath>.
 


 

Transferable
 Skills
 

As
 you
 begin
 your
 job
 search,
 it
 is
 important
 that
 you
 know
 your
 own
 qualifications.
 Over
 the
 years
 you
 

have
 developed
 many
 skills
 from
 coursework,
 extracurricular
 activities
 and
 your
 total
 life
 experiences.
 

If
 you
 have
 researched
 topics
 and
 written,
 and
 edited
 and
 presented
 papers
 for
 classes,
 you
 have
 used
 

skills
 which
 are
 not
 limited
 to
 any
 one
 academic
 discipline
 or
 knowledge
 area,
 but
 are
 transferable
 to
 

many
 occupations.
 A
 prospective
 employer
 expects
 you
 to
 be
 able
 to
 apply
 the
 skills
 you
 have
 learned
 

in
 college
 to
 the
 work
 environment.
 


 

Below
 is
 a
 list
 of
 five
 broad
 skill
 areas
 which
 are
 divided
 into
 more
 specific,
 skills.
 Rate
 the
 skills
 

indicating
 your
 ability
 in
 each
 area.
 

0
 =
 no
 ability
  2
 =
 some
 ability
 

1
 =
 enough
 ability
 to
 get
 by
 with
 help
 from
 others
  3
 =
 strong
 ability
 


  Research
 &
 Planning
 

Communication
  The
 search
 for
 specific
 knowledge
 and
 the
 ability
 to
 
conceptualize
 future
 needs
 and
 solutions
 for
 meeting
 
The
 skillful
 expression,
 transmission
 and
 interpretation
 of
  those
 needs.
 
knowledge
 and
 ideas.
  2
 Forecasting,
 predicting
 
3
 Speaking
 effectively
  2
 Creating
 ideas
 
2
 Writing
 concisely
  3
 Identifying
 problems
 
3
 Listening
 attentively
  2
 Imagining
 alternatives
 
3
 Expressing
 ideas
  2
 Identifying
 resources
 
2
 Facilitating
 group
 discussion
  3
 Gathering
 information
 
3
 Providing
 appropriate
 feedback
  2
 Solving
 problems
 
3
 Negotiating
  3
 Setting
 goals
 
2
 Perceiving
 nonverbal
 messages
  2
 Extracting
 important
 information
 
3
 Persuading
  3
 Defining
 needs
 
3
 Reporting
 information
  2
 Analyzing
 
3
 Describing
 feelings
  2
 Developing
 evaluation
 strategies
 
2
 Interviewing
  Total:
 28
 
2
 Editing
 
Total:
 34
 

 

Human
 Relations
  Work
 Survival
 

The
 use
 of
 interpersonal
 skills
 for
 resolving
 conflict,
  The
 day-­‐to-­‐day
 skills
 which
 assist
 in
 promoting
 effective
 
relating
 to
 and
 helping
 people.
  production
 and
 work
 satisfaction.
 

 
 
2
 Developing
 rapport
  2
 Implementing
 decisions
 
3
 Being
 Sensitive
  3
 Cooperating
 
3
 Listening
  2
 Enforcing
 policies
 
2
 Conveying
 feelings
  3
 Being
 punctual
 
3
 Providing
 support
 for
 others
  3
 Managing
 time
 
3
 Motivating
  3
 Attending
 to
 detail
 
1
 Sharing
 credit
  3
 Meeting
 goals
 
2
 Counseling
  3
 Enlisting
 help
 
3
 Cooperating
  3
 Accepting
 responsibility
 
3
 Delegating
 with
 respect
  3
 Setting
 and
 meeting
 deadlines
 
2
 Representing
 others
  3
 Organizing
 
3
 Perceiving
 feelings,
 situations
  3
 Making
 decisions
 
2
 Asserting
  Total:
 34
 
Total:
 32
 
 

 
Organization,
 Management
 &
 Leadership
 
Career
 Specific
 (REQUIRED
 SECTION)
 
The
 ability
 to
 supervise,
 direct
 and
 guide
 individuals
 and
 
groups
 in
 the
 completion
 of
 tasks
 and
 fulfillment
 of
 goals.
  The
 specific
 skills
 required
 for
 an
 entry-­‐level
 job
 in
 my
 

  chosen
 career.
 
 See
 job
 posting
 for
 ideas.
 
2
 Initiating
 new
 ideas
 
 
3
 Handling
 details
  3
 Organization
 
3
 Coordinating
 tasks
 
2
 Managing
 groups
  3
 Time
 Management
 
 
3
 Delegating
 responsibility
 
2
 Teaching
  3
 Communication
 
2
 Coaching
 
3
 Counseling
  2
 Technological
 
 
2
 Promoting
 change
 
3
 Selling
 ideas
 or
 products
  2
 Analyzing
 Data
 
 
3
 Decision
 making
 with
 others
 
3
 Managing
 conflict
  3
 Interpersonal
 
 
Total:
 31
 
3
 Project
 Management
 
 

2
 Problem
 Solving
 
 

Total:
 21
 

Ways
 I
 can
 develop
 my
 skills
 (REQUIRED
 SECTION):
 

Some
 of
 the
 skills
 that
 I
 can
 enhance
 on
 are
 Technological,
 Analyzing
 Data,
 and
 Problem
 Solving
 skills.
 Technological
 skills
 

are
 extremely
 important
 in
 the
 Marketing
 Management
 field;
 you
 are
 expected
 to
 be
 familiar
 with
 Excel,
 Photoshop,
 adobe
 

and
 many
 more
 different
 technological
 uses.
 Some
 ways
 in
 which
 I
 would
 improve
 this
 is
 to
 practice
 continuously,
 take
 

classes
 if
 needed,
 and
 watch
 videos
 that
 will
 help
 me
 understand.
 In
 order
 to
 enhance
 among
 my
 analyzing
 data
 skills
 I
 can
 
practice
 gathering
 information,
 suggesting
 conclusions,
 discovering
 information
 and
 trying
 to
 analyze
 it,
 until
 I
 perfect
 my
 
abilities.
 Lastly,
 the
 way
 I
 would
 enhance
 my
 problem-­‐solving
 skills
 are
 by
 continuing
 to
 face
 difficult
 issues
 and
 finding
 ways
 
to
 find
 solutions
 that
 are
 appropriate
 and
 settled
 formally
 and
 respectfully,
 as
 a
 retailer
 I
 come
 up
 with
 various
 difficult
 
conversations
 and
 situations,
 therefore
 this
 is
 how
 I
 practice
 my
 problem-­‐solving
 abilities.
 

Karin Leiva
(346)-206-8420
[email protected]

Objective To obtain a position in marketing management
Education
Experience Lone Star College - CyFair Currently enrolled
Currently working on Associate of Arts
Skills
Volunteer Sales Associate April 2016 - Current
Michael Kors Houston, Texas

• Approach browsing customers and initiate conversations to
determine what they are looking for.

• Maintain in sales floor at all times to help customer needs.
• Recommend new items to customers and direct them to

selections.

• Assist customers with helping them choose specific items and
completing purchases.

• Encourage customers to sign up to our newsletters, and inform
about upcoming promotions.

Brand Representative September 2016 – March 2016
Hollister San Diego, California

• Maintained store clean and neatly folded at all times
• Greeted customers and informed them of our promotions
• Assisted customers in trying out items, finding different sizes,

and completing purchases

• Bilingual- Fluent in both writing and reading Spanish
• Ability to Work Under Pressure
• Time-Management
• Leadership
• Adaptability
• Decision Making
• Problem Solving

• Student Interact August 2015 – June 2016

• Prince of Peace November 2016 – March 2017

• Citizens for Animal Protection April 2017 – Current

11406 Yorkshire Oaks Dr.
Houston, Texas 77065
April 27, 2017

Houston Premium Outlets,
29300 Hempstead Rd,
Cypress, TX 77433

Dear Hiring Manager,

As a Lone Star student I am currently looking for a retail part time job that will allow me
to continue paying for my education and college expenses.

I am eager to work for a dynamic company to gain commission because of my great
selling abilities, Burberry is know to be a luxurious brand that sells exquisite handbags,
shoes, clothing, accessories and fragrances. As a Top seller at Michael Kors with a Unit
Per Transaction (UPT) of 2 or more in every transaction and an Average Dollar Sale
(ADS) of 2.25/2.00, I believe that my skills would make a valuable contribution to
Burberry, especially in the area of selling.

Additionally, I have experience with retail every since I was in high school, and
continuously keep up with luxurious brands such as Chanel, Prada, and Gucci, all in the
same high fashion. I will major in business management and become a Marketing
Manager; this job will allow me to continue flourishing my knowledge, and allow me to
continue gaining more experience and training for my future.

I look forward to hearing from you and possibly meeting with you in person.

Sincerely,

Karin Leiva


 

  Leiva
 1
 

Karin Leiva
Professor Marxhausen
Education 1300
28 April 2017

Business Management
Business Management is the intended career that I decided to pursue on in order
to become a Marketing Manager. This career is significant to me because I want to
become a worldwide marketing manager in global organizations and increase in
connectedness of business, markets, people and information across cultures. My life and
volunteer experiences have inspired me to engage in this career because I know that I
have the potential to succeed due to my skills, techniques, and responsibilities. After
finishing my DWYA, my results were Extraverted, Sensing, Thinking, Judging (ESTJ),
which match the career that I have chosen because the personality description of E being
outgoing, talkative, sociable, S being concrete thinking and practical, T being applying
logical reasoning, seeking to act on the truth of a situation, and J being scheduled
structured, organized, and energized describes the person I am and how I would have to
be to be successful in my career. I have learned many new things that I was not aware of,
for example, depending on which country or state you choose to live in, the salary and
job opportunities will be enormously different. In Texas, there are less job opportunities
for Marketing Management will a less paying rate, but in California there are more job
opportunities with a higher salary. This career research project has allowed me to view
my options and realize how where you live affects your lifestyle and paying rate.
A Business Management degree has specific education, skills, and experiences

  Leiva
 2
 

required. The minimum education required is a four-year bachelor’s degree and although
there are no certifications or licenses required, I still have to keep up with merchant
technology. Employees seeking a job usually need five years of work-related experience,
on-the-job training, and vocational training in advertising, marketing, promotions or
sales. The skills needed to be successful in this job are to have strong project
management and organization skills, experience in demonstrating strategic thinking,
analyzing data, evaluating competitors, and having excellent interpersonal,
communication skills, with the ability to interact and communicate with management,
client, and vendor audiences. Also being an active listening, learner, decision-maker and
problem solver.

Marketing Managers have many job duties to keep track of in their everyday life.
They are responsible to work with department heads or staff and discuss marketing plans,
budgets and contracts. They must plan promotional contests, coupons, and giveaways, as
well as advertise campaigns in social media, radio, television, and billboards. Also they
must initiate market research studies and analyze their findings to understand customer
and market opportunities for businesses. Develop pricing strategies for products or
services marketed to customers. They must also meet with clients to provide marketing or
technical advice, and direct the hiring of advertising, promotions, and marketing staff.
There are several career opportunities available with a Business Management degree, for
example, becoming a business analyst, financial analyst, accountant, sales manager or
and marketing manager. In this career, I know that I will like associating with people and
learning about different cultures; therefore, I chose to become a Marketing Manager. I am
also aware of the challenges that I will be faced with such as persuading people to buy,

  Leiva
 3
 

dealing with rude customers, keeping the company stable and continuously growing, as
well as all the stress due to the amount of work I will have piled up.

To become a Marketing Manager and gain a degree in Business Management, I
will be taking all my basics here at Lone Star, gain my associate of arts degree in the field
of business which takes two years, and then transfer to a four-year university. I will be
applying to the University of Houston main campus and apply to the Bauer School of
Business. After I gain my degree, I will find internships or jobs that will allow me to
expand my knowledge in many technological disputes, as well as allow me to become
more familiar with the concept of management and marketing. A job in Marketing
Management is very popular in our society, there are several big employers for this career
and it all depends on where you choose to live, for example, in Houston, Texas the
availability for this career is 420 annual opening jobs for marketing managers, however
in New York there are 520 annual opening jobs and in California 1,150 annual opening
jobs. I will continue to have the motivation and self-determination to continue my future
success and become the person that I intend to be, and continue growing as a Marketing
Manager.

  Leiva
 4
 

Works Cited
"Marketing Manager." My Next Move. National Center for O*NET Development, n.d.

Web. 30 Mar. 2017. <https://www.mynextmove.org/profile/summary/11-
2021.00>.
“Marketing Manager.” Occupational Outlook Handbook. Bureau of Labor Statistics,
U.S. Department of Labor, 2016-2017 edition. March 30, 2017.
<https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-
managers.htm#tab-1>.
"Marketing Manager Jobs in Woodland Hills, CA - Ultimate." CareerBuilder. N.p., n.d.
Web. 11 Apr. 2017.
<http://www.careerbuilder.com/job/J3F4YS67N4CDWD7SZ88?ipath>.
"Marketing Manager Salary." Marketing Manager Salary. N.p., n.d. Web. 30 Mar. 2017.
<http://www.payscale.com/research/US/Job=Marketing_Manager/Salary>.