MODA

MODANovember 2023 | 01 allabout thai fashion STAY UPDATED ON ALL FASHION-RELATED TOPICS WITH MODA WHY VINTAGE NEVER DIES? Insights about thrift stores and where you can shop UPRISING FASHION BUSINESSES Exclusive talks with rising brands’ founders

Contributors MODA Klao Kanittanon Sirikorn Ponsansirikul ThanutchaDorn-in Nitnicha Laohemwong 6448006328 6448069928 6448032628 6448037828 1 Supattra Yingyong ChinothaiHo 6448076228 6448019528

15 UPRISING FASHION BUSINESSES IN THAILAND 9 THE RETURN OF VINTAGE FASHION AND THRIFTING CULTURE ETHICAL AND ENVIRONMENTAL CONCERNS IN FASHION INDUSTRY 3 PAGES 22 GLOBAL RECOGNITION OF THAI BRANDS 29 THAI FASHION IN THAI ENTERTAINMENT INDUSTRY 35 STYLING TIPS 101 2

HONILÉ 3

"My designs are created so that they can be effortlessly matched with any accessories or jewelry on a daily basis," addressed Pantira. This quote shows how deeply Pantira's beliefs affect her work; her way of thinking about design makes HONILÉ stand out as they make clothes that can be worn on their own or with other clothes in your closet. She addresses that she always makes sure that every piece lives up to the high standards of the brand because she has an eye for quality. She emphasizes that the tailored method makes customers feel special and valued, thus her team puts love into every piece they make. "We use grade-A sewing and offer tailor-made options," she stated. HONILÉ in-house manufacturing is an example of this dedication, as she supports her choice as a way to maintain quality and the image of her brand. "Thai people often give more value to brands from countries like Italy, France, and Korea,” said Pantira. When being asked about the opportunity for Thai brands to grow, Pantira is honest and straightforward about how Thai brands are seen. She knows that local brands are not being appreciated as much when compared to other countries’ brands. Thus, she is even more motivated to make HONILÉ a well-known brand name around the world. Even though the task is difficult, she is determined to make the brand become acknowledged. Pantira Ho 27 I Enterpreneur, Fashion enthusiast, Founder of HONILÉ [INTERVIEW] PANTIRA HO'S IDEA OF EASYELEGANCEISHONILÉ In 2022, Pantira Ho established HONILÉ, a Thai fashion brand known for its versatile, unique designs and high quality, aiming to enhance the global presence of Thai fashion. HONILÉ (“Ho-Nee-Lay”) stands out as a leader in new ideas in the fashion world of Thailand. The brand finds the perfect mix between being versatile and stylish, making the wearer's style look better with ease. The concept of the brand is ‘Effortless elegance.’ Her plan for the brand to grow is both risky and smart; she wants to use the Chinese market as a starting point for HONILÉ's global trip and raise brand awareness. "Because Chinese people follow trends, I think my brand could do pretty well there," said Pantira, knowing of the chances that lie in China's huge and trend-following markets. Pantira is clearly passionate about her work and wants to improve Thai fashion industry. She is constantly pushing the limits of what is possible, which gives opportunities for HONILÉ's bright future around the world. By Chinothai Ho honile.official 4

[INTERVIEW] MOLLIE& MOORE: CHUTIPON WATTHANASIRICHAIPORN'S MIXOF SEXYANDSWEET By Chinothai Ho AN EXCLUSIVE TALK WITH THE CREATIVE MIND BEHIND THE RISING ONLINE CLOTHING BRAND MOLLIE & MOORE, CHUTIPON WATTHANASIRICHAIPORN, THAT CAPTURES THE COMBINATION OF DISTINCT STYLES CHUTIPON WATTHANASIRICHAIPORN 5

Mollie & Moore’s products Why did you start your own clothing brand? The fashion industry offers abundant opportunities for small businesses due to its vastness. Currently, people love taking photos, and to look good in these photos, they need fashionable clothing, which could also drive long-term sales. What’s the journey involved in forming and launching the brand? Lacking extensive fashion knowledge, I've focused on research. I strive to partner with shareholders who excel in this domain and share a similar vision. Why did you name the brand "Mollie and Moore"? I aim to design clothing for women who frequent cafes for photo opportunities. Research suggests that the name "Mollie" conveys a sweet style, while "Moore" evokes a sexier image. What’s your brand'sconcept? Targeting women who love photogenic, Instagrammable moments, my line blends sweet and sexy elements to cater to those who appreciate this hybrid style. What distinguishes your brand from the others? The brand stands for good quality and affordability, with a strong focus on brand image. Unlike some competitors whose products may be lower in quality at the same price point, our designs boast uniqueness and distinction. Do you think small businesses can grow in the Thai fashion industry? Growth is achievable for small businesses; the key is to offer uniqueness or align with fashion trends that resonate with consumer needs. Additionally, prioritizing marketing and research is essential. How does social media affect the marketing strategies of Thai fashion brands? Social media greatly influences Thai fashion brands, extending its impact beyond the fashion industry. Brands must create compelling content and choose the right platforms for product exposure. For instance, TikTok targets a demographic that typically spends 300-400 baht. Effective content is crucial for marketing and sales, but products must meet consumer needs to succeed. Do you think Thai people give value to Thai brands as much asinternational brands? Thai consumers often place higher value on international brands because these brands deploy effective marketing strategies, such as engaging influencers and global icons as ambassadors. mollieandmoore 6

BLACKPINK’S JENNIE ATE IN SRETSIS By Chinothai Ho “You & Me” singer and a member of the KPOP group BLACKPINK, Jennie Kim, paved the way for a mix of culture and unconventional style between Thailand and Korea by wearing Thai designs. 7

The BLACKPINK ‘Born Pink World Tour’ in Bangkok was a extraordinary combination of music and fashion. Jennie looked incredible in outfits by the famous Thai designer brand, Sretsis. Nevertheless, this is not the first time that the fashion icon chose to wear Sretsis; she wore the designs from the brand for BLACKPINK’s MV ‘Ice-Cream’ in 2020. This continual decision highlighted the increasing impact of Thai fashion on the world stage, representing a blend of cultures and modern trends. Jennie, famous for her fashion choices, wore a stunning red crop top during her performance of "You & Me" on the first day of the World Tour in the city. The top she had on gave her a sexy and feminine vibe. This piece was chosen specifically from Sretsis's upcoming Spring-Summer 2023 collection, highlighting Jennie's influence as a trendsetter and her talent for showing fashion trends. The next day, Jennie's blue off-shoulder dress from the same collection was transformed into a trendy crop top, keeping the original style but giving it a modern look. Sretsis is a Thai high-end fashion brand that was established in 2002 by the Sukhahuta sisters: Klyduan, Pimdao, and Matina. The brand is beyond high-end fashion and now offers a range of lifestyle products, including a collection for young women, home decor, and a sustainable clothing line. Pimdao sees Sretsis as a brand that represents the unity of the Siamese sisterhood, combining imaginative and artistic designs with traditional Thai elements. Jennie became a fan of the brand, and her continuing to wear Sretsis on stage showcases the brand's designs and the increasing popularity of Thai fashion worldwide. BLACKPINK and Sretsis's collaboration is a mix of Thai culture and global fashion, using both traditional and modern styles to create a style that is unique and stylistic. This had paved ways for other Thai brands to shine on the global stage. 8 SRETSIS.COM Experience the world of Sretsis at Central Embassy (2nd floor), Emporium Department store (1st Floor) , Siam Paragon (1st floor)

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By Nitnicha Laohemwong As the popularity of Thai pop music has been rising during the last couple years, girl group PiXXiE stands out with a distinct identity and style that sets them apart from the rest. Consisting of three members–Mabel, Pimma, and Inko–they've not only gained mainstream popularity for their discography but have also become fashion icons in T-pop since their debut. PiXXiE's remarkable fashion journey began with their Y2K aesthetic, a trend from the early 2000s that makes a strong comeback in recent years. The Y2K aesthetic is a perfect match for PiXXiE's youthful and vibrant image. From crop tops adorned with glittering details to eye-catching printed patterns and even the occasional lowwaisted pants and skirts, the trio has made Y2K fashion their own. This style has become a signature part of their identity. Shang Pikanate, a stylist who plays a pivotal role in shaping PiXXiE style, has been receiving heaps of appreciation from fans and others throughout the industry. Shang's styling make each member shine individually while maintaining a harmonious look that unites the group as a whole. Comments on PiXXiE's styling posts consistently receive an outpouring of positive feedback on Twitter, with retweets surpassing 30,000 per post. It's a testament to the impact of Shang’s work on PiXXiE’s identity and his creativity poured into every outfit. Many fans have expressed their desire to see this creative genius received recognition for his outstanding styling, even suggesting that he deserves a ‘Best Styling Award’. Y2K fashion, with its playful elements, perfectly aligns with PiXXiE's image. From glittering crop tops to striking prints, and low-waisted pants and skirts, the Y2K style has become a signature part of their identity, while suits the concept of each song. Whether it's a sassy and bold look or something more playful, PiXXiE's fashion choices are always meticulously tailored to their music. This dedication to their image and style demonstrates their commitment to deliver the best artwork to their fans. PIXXIE TAKING OVER Y2K IN T-POP 10

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The show opened with a stunning presentation by ISSUE, led by creative director Bhubawit Kritpholnara. The "PHASSA" collection utilized leftover silk scraps to create ISSUE signature embroidery, while promoting sustainability and creativity in fashion. The brand is at the forefront of promoting Thai silk as an everyday, easy-to-care-for fabric. The collection seamlessly blend Thai imagery with urban streetwear styles, creating a modern yet culturally rich look. TUBE GALLERY also captivated the audience with their captivating "Amazing Thailand" collection, a tribute to Thailand’s charm. The collection, beautifully crafted by the gifted designers Pisit Jongnarangsin and Saxit Pisalasupongs, transformed the concept of identity into mesmerizing patterns, intricate embroidery, and laser cutting. In an interconnected world where fashion and entertainment merge, Bangkok International Fashion Week 2023 is not just about clothing. This event serves as a platform not only to showcase the boundless talent of Thai fashion designers but also to offer opportunities for Thai artists to make their mark in the fashion world. Siam Paragon saw the potential of Thai fashion as a powerful creative "soft power" and aimed at propelling Thai fashion onto international runways. Top models, along with leading Thai celebrities and artists, are gracing the catwalk and attending fashion shows, bolstering Thailand's soft power presence on the world stage. Siam Paragon’s Bangkok International Fashion Week 2023 (BIFW2023) showcased a unique blend of Thai culture and fashion, under the theme "The Future of Fashion". This event, which ran from 5-8 October, 2023, brings together Thai fashion brands and numerous renowned figures from Thai entertainment industry, emphasizing a strong sense of "Thainess" in their designs and runway presentations. Leading artists and models along with A-list fashion enthusiasts were spotted at the BIFW2023. A starstudded lineup included Taew-Natapohn Tameeruks, Ice-Paris Intarakomalyasut, and many other notable figures who joined the event. Notable Thai pop stars like the 789 Debut Group and PROXIE walking the runway made the show even more remarkable, emphasizing the strong connection between the fashion and entertainment industries. By Nitnicha Laohemwong 12

DESIGNER-MADE COSTUMES FOR LOVE DESTINY 2 DESIGNER-MADE COSTUMES FOR LOVE DESTINY 2 One aspect that Love Destiny 2 pays close attention to is its costumes. Love Destiny was a massive hit across Asia in 2018, leading many Thais and tourists to dress up in ancient costumes and visit historical sites. Beyond the excellence of its storyline, the return of this beloved drama Love Destiny allows us to discover the fashion of the Ayutthaya era that is challenging to experience today. What makes the drama truly unique is the creation of specially designed Thai textile patterns, crafted by the talented Ajarn Thanit Phumsawai. IF YOU'RE AN AVID FAN OF THAI TRADITIONAL FASHION, CONSIDER ADDING LOVE DESTINY 2 TO YOUR CURRENT QUEUE OF TV SHOWS. The inspiration for all fabrics in the drama comes from the art of the Ayutthaya period. As only a few of original patterned fabrics from the era have survived, Ajarn Thanit embarked on the task of designing new patterns that would seamlessly align with the drama's setting and narrative. These extraordinary fabric patterns are now officially copyrighted under the banner of Phusa Pha Lai Yang. By Nitnicha Laohemwong 13

Sai Sukon pattern Sai Sukon falls into the striped pattern category, featuring flowering vines. In the early Rattanakosin period, the fabric was more exclusive to men. In Love Destiny, however, the striped fabric plays a crucial role in accentuating the female lead attire during the Ayutthaya period, and giving them a distinctive presence. Phut Krong pattern The Phutkrong pattern, on the other hand, belongs to the floral pattern family. It features Thai traditional flowers, spreading across a blue-gray background. What sets it apart is that it has only one layer of conical fabric, which is tied in a reduced flower pattern on a red background, giving it a unique and understated appearance. In Love Destiny 2, these fabrics are more than just garments; they are symbols of Thailand's cultural heritage. Ajarn Thanit Phumsawai's meticulous attention to detail and artistic inspiration from the Ayutthaya period bring these fabrics to life, enriching the series with a sensory journey through time. Next time you want a little eye candy, tune in to Love Destiny 2 and don’t forget to pay special attention to these exquisite fabrics. Ranee Phut Krong pattern fabric wearing Campen 14

CELEBRATING TIMELESS APPEALOF VINTAGE By Klao Kanittanon FASHION TRENDS OR FAST FASHION IS ONLY TEMPORARY, BUT ONE THING REMAINS CONSTANT, THE TIMELESS ALLURE OF VINTAGE FASHION. 15

Vintage fashion takes us on a journey through time, reminding us of the elegance and glamor of bygone eras. It allows us to connect with the past and relive the history of fashion. Nostalgia is a powerful force, and vintage clothing evokes memories, stories, and a sense of longing for the simplicity and grace of days gone by. In a world of fast fashion and mass production, vintage clothing stands out for its individuality. Each vintage piece tells a unique story and offers a distinct style that sets its wearer apart. The desire to express one's individuality and stand out from the crowd is a fundamental reason why vintage fashion endures. It has contributed to a resurgence of personal style. In an era that fast fashion often leads to conformity, vintage clothing offers a break from the ordinary. People can create a style that is entirely their own by mixing and matching vintage pieces, playing with various eras and design elements, and expressing their individuality. Movies, television series, magazine shootings, and media have played a significant role in preserving the allure of vintage fashion. Period pieces and vintage-inspired costumes designs take the viewers to different eras, showcasing the beauty and style of the past. Iconic fashion moments in movies and series like “Gossip Girls,” “Mean Girls,” “Notting Hills,” and “Friends” serve as timeless sources of inspiration. Audiences are captivated by the elegance and glamor depicted in these productions. They often seek to incorporate elements of these iconic vintage styles into their own wardrobes. digital trends have created a space where people can connect and share their nostalgic appreciation for vintage fashion. For example, Tiktok and Instagrams trends using the hashtags like #Throwbackto90s and filters that mimic old photographs are examples of how the digital age embraces nostalgia. Vintage never goes out of styles, and it only becomes the legend that people are looking up to it. 16

THERISEOF THRIFTING CULTURE AS THE THRIFTING CONTINUES TO GAIN POPULARITY, MORE AND MORE PEOPLE ARE DISCOVERING THE JOYS OF SHOPPING FOR VINTAGE, LOW-COST, AND SECONDHAND FASHIONS FOUND IN THRIFT SHOPS. WHETHER A SEASONED THRIFTER OR NEW TO THE WORLD OF THRIFT SHOPPING WILL FIND THESE THRIFTING TIPSHELPFUL FOR By Klao Kanitanon 17

Thrifting culture refers to the act of shopping for secondhand or used items, typically in thrift stores, consignment shops, or through online platforms that facilitate the resale of pre-owned goods. Thrifting has gained popularity as a sustainable and budgetfriendly way to acquire clothing, accessories, and various other items. It is often associatedwith the idea of recycling and reusing, promoting a more environmentally friendly approach to consumption. Thrifting clothes are able to portray individuality and uniqueness. Secondhand clothing is often one-ofkind, showing the marks of the bygone eras. One of the primary drivers behind the rise of thrifting is the appeal of uniqueness. Vintage and secondhand clothing, often reflecting the styles of the past, have an inherent charm and character that sets wearers apart from the mass-produced fashions. The act of hunting hidden gems in thrift stores is a thrilling journey for those looking to expresstheir individuality in a world dominated by the mainstream fashion crowd. Nowadays designer labels and trendy brands often come with hefty price tags, thrifting offers an affordable way to access quality clothing and accessories. Thrift stores are free-styled fashions, allowing individualsfrom allwalks of life to build a I N A W O R L D O F F A S T F A S H I O N A N D M A S S P R O D U C T I O N , V I N T A G E C L O T H I N G S T A N D S O U T F O R I T S I N D I V I D U A L I T Y . E A C H V I N T A G E P I E C E T E L L S A U N I Q U E S T O R Y A N D O F F E R S A D I S T I N C T S T Y L E T H A T S E T S I T S W E A R E R A P A R T . T H E D E S I R E T O E X P R E S S O N E ' S I N D I V I D U A L I T Y A N D S T A N D O U T F R O M T H E C R O W D I S A F U N D A M E N T A L R E A S O N W H Y V I N T A G E F A S H I O N E N D U R E S . I T H A S C O N T R I B U T E D T O A R E S U R G E N C E O F P E R S O N A L S T Y L E . I N A N E R A T H A T F A S T F A S H I O N O F T E N L E A D S T O C O N F O R M I T Y , V I N T A G E C L O T H I N G O F F E R S A B R E A K F R O M T H E O R D I N A R Y . P E O P L E C A N C R E A T E A S T Y L E T H A T I S E N T I R E L Y T H E I R O W N B Y M I X I N G A N D M A T C H I N G V I N T A G E P I E C E S , P L A Y I N G W I T H V A R I O U S E R A S A N D D E S I G N E L E M E N T S , A N D E X P R E S S I N G T H E I R I N D I V I D U A L I T Y . stylish and diverse wardrobe without emptying their wallets. For many, thrift stores have become budgetfriendly heavens, where they can stretch their dollars without compromising their style. In a society increasingly conscious of income disparities, the affordability of thrifting culture is an attractive alternative to expensive shopping sprees. Thrifting is not only forsaving money, but itcan create a sense of community. Many thrifting events are established, which bring all like-minded individuals together to share tips, trade items, and celebrate their shared love for vintage and secondhand fashion. Moreover, the role ofsocial media in creating thrifting communities cannot be overstated. Platforms like Instagram, TikTok, and Facebook have given birth to countless thrifting groups and pages where individuals share their finds, provide advice, and offer support to fellowthrifters. Thrifting has gained a reputation for being cool and trendy. The fashion-forward appeal of thrifting is often not solely about the affordable price, but about embracing a different, more unique, and often more diverse sense of style. Thrifted items can be fashionable and stylish, and many people are drawn to this aspect of thrifting, irrespective of the broader low-costcontext. 18

THRIFT STORE SHOPPING TIPS BY KLAO KANITANON 19

As the thrifting continues to gain popularity, more and more people are discovering the joys of shopping for vintage, low-cost, and secondhand fashions found in thrift shops. Whether a seasoned thrifter or new to the world of thrift shopping will find these thrifting tips helpful for the navigation to the local thrift store and the hidden gems while staying budgetconscious and intrend fashions. Before heading to the thrift store, preparing some research will make it easier for the shoppers. Check the store hours and locations, as well as any ongoing sales or promotions. Some thriftshops have specific finds are often buried beneath less interesting items. Therefore, take time and sift through everything thoroughly. Also, check care labels for fabric content and care instructionsto ensure an item suits your lifestyle. Thrifting is compared as an exploration of treasures. It is not only for clothing. Exploring accessories, such as caps, handbags, blets,scarves, and jewelry is also another option for finding hidden items for your outfits. After your thrifting adventure, be sure to wash or dry clean your finds to ensure they're clean and days for restocking their shelves. For example, Tuekdang Bangkok, the most popular thrifting and vintage shopping spot, is closed on Monday, and most shops restock on weekends. Thus, considering timing your visit according to fresh findscan save your time. More importantly, the best part of thrifting is to find the hidden items at the store. Look for well-known brands and designer labels. Thrift stores can sometimes have hidden treasures from high-end fashion houses at a favorable price. Do not only skim, but dig deep into those racks and shelves. The best fresh before incorporating them into your wardrobe or home. Thrifting communities are the precious sources for the hidden treasures. Joining the thrifting communities and engaging with the thriving thrifting community allow the shoppers to discover and share joy with the people who have mutual interests. Join social media groups, forums, or local thrift store events. Thus, thrifting lovers will find fellow thrifters eager to share tips, trade items, and celebrate their love for vintage and secondhand fashion. 20 The best places in Bangkok to go thrift-shopping include: Shinjuku Outlet, Wangthonglang/ Pattavikorn Market, Nawamin 72/ Red Building, Chatuchak

RUGGEDROUGHIT’S ALL ABOUT GOOD STUFF AT UPTO40%OFFONSELECTEDSTYLESGRAB YOUR VINTAGE CLOTHING & COFFEE! OPEN: WED-SUN (13.00-20.00PM) 21

WHO MADE YOURCLOTHES ? By Sirikorn Pornsansirikul Thailand boasts one of the most significant textile industries globally, contributing a staggering 7.2 billion US dollars to the country's exports. In 2019, the nation was home to over 4,800 garment manufacturing factories, providing employment to a vast workforce of 460,000 laborers. Thailand has emerged as a crucial manufacturing hub for globally recognized clothing brands such as Adidas, Nike, Under Armour, Victoria’s Secret, and many others. But the far-reaching market impact does not always align with the welfare of these laborers. Overtime, cases of labor exploitation and substandard working conditions of the garment manufacturing industry rise to public attention. WHEN BUYING CLOTHES, PEOPLE OFTEN LOOK FOR BRAND'S NAMES, MATERIAL COMPOSITION, AND THE PRICE. BUT HAS ANYBODY EVER WONDERED WHO WAS THE ONE MAKING YOUR CLOTHING PIECES? 22

In 2022, The Guardian published an article revealing the conditions in a jeans factory in Mae Sot, Tak, which reportedly produced jeans for Tesco’s fast fashion brand, F&F. Laborers were found to be overworked and underpaid, enduring working hours ranging from 15 to 20 hours a day while earning a mere 130 baht as a daily wage. Shockingly, employees claimed that they were coerced by their managers to open bank accounts, surrendering their ATM cards and passwords for the company to manipulate their pay. Migrant workers also reported having their migrant cards confiscated by their managers. Another incident that drew attention during the COVID-19 outbreak in 2021 was the abrupt shutdown of Brilliant Alliance Thai Global (B.A.T.), a lingerie manufacturer supplying global brands, including Victoria’s Secret and Torrid. The shutdown occurred without prior notice or severance payments to their 1,388 employees. In their fight for justice, workers, along with Triumph International of Thailand Labour Union, faced a grueling 13-month battle involving legal proceedings and political campaigning, with some employees even facing criminal charges, all to secure an $8 million severance pay. Despite the promising contributions that international fashion companies claim to make to society, their commitment often falls short when it comes to respecting labor rights and ensuring fair wages. As consumers, we hold a significant responsibility in holding these brands accountable to their ethical standards. The "Who Made My Clothes" movement aims to inspire you to recognize the existence of garment workers. Its primary goal is to enhance transparency within the fashion industry and promote conscientious consumer circles when it comes to garment purchases. By acknowledging and supporting this movement, we can collectively drive positive change in the fashion industry and ensure that the individuals behind our clothes are treated with the respect and dignity they deserve. 23

UPCYCLING, SolutionforFashion andEnvironment BY SIRIKORN PORNSANSIRIKUL Upcycling, a promising way to combat landfill problems by transforming and repurposing wasted substances to wearable goods. The fashion industry is currently in the midst of a profound transformation, driven by a growing awareness of environmental concerns and a desire for more sustainable practices. At the forefront of this change is the concept of upcycling, a trend that's redefining the way we think about clothing and our role in reducing fashion's environmental impact. Upcycling involves repurposing old or discarded clothing and materials to create new, unique, and sustainable items. To illustrate, old handkerchiefs can be creatively stitched together to create a bedsheet, that is the basic idea of upcycling. This approach not only reduces the need for new, virgin materials but also fosters a lower carbon footprint in the manufacturing process. Fast fashion has conditioned us to buy, wear, and discard clothing at an alarming rate. Upcycling challenges this culture of overconsumption by encouraging us to treasure our clothing and make it last. At its core, upcycling is about fostering a sustainable mindset. It encourages us to think twice about the resources we consume, the waste we generate, and the impact our choices have on the environment. By making upcycled fashion a part of our daily lives, we can contribute to a more sustainable future and a healthier planet. Consumers nowadays have countless environmentally friendly choices to shop. In recent years, both international and Thai fashion brands have embraced sustainability by introducing new upcycling product lines or even launching entirely new brands dedicated to upcycled fashion choices. An illustrative example is Maddy Hopper, a burgeoning Thai brand that specializes in producing sneakers crafted from 100% recycled materials. An illustrative example is Maddy Hopper, an emerging Thai brand that specializes in producing sneakers crafted from 100% recycled materials. The future of fashion lies in the hands of those who embrace change and creativity. Upcycling is not just a trend; it's a powerful movement that has the potential to reshape the fashion industry for the better. As consumers, we hold the key to driving this change by supporting upcycled fashion, encouraging eco-conscious choices, and celebrating the beauty of sustainable style. By doing so, we can redefine the fashion industry and make it a force for positive change in the world. 24

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No more throwing away your unwanted clothes, sell and buy them on LOOPERS. www.loopers.shop Less Shopping Join LOOPERS todayfor 10% discount codeMore Looping 26

Rising Thai SUSTAINABLE BRANDS BY MARGARITA PEREZ MADDY HOPPER Maddy Hopper is a sneakers and accessories brand that combines style, comfort and sustainability together. Their products are made of recycled materials and are 100% handmade by local shoe making experts in Bangkok. Their sneaker insoles are handmade from recycled natural latex from the bedding industry while the entire shoes are made from 100% recycled plastic bottles canvas. They also refrain from single used shoe boxes and package their sneakers with reusable shoe bags from rubber and recycled paper. Shop at: maddyhopper.com SARR.RAI Silver jewelry brand crafted by Thai lapidaries and silversmiths. Sarr.rai committed to conscious production of craftsmanship with sustainable materials including silver 925 and upcycled gem from glass waste. The brand is also running an environmental campaign where they collaborate with seafood restaurants and restore home for hermit crab, with every purchase, the brand will plant five turbo shell shelters on various beaches across Thailand. Shop at: officialsarrrai.com 27

SAVESTUDIOS Handmade garment and accessories made from recycled fast fashion clothes. SAVESTUDIOS recreated thrown away fashion pieces of the fast fashion industry into outstanding restitched ready to wear pieces. The brand’s recent collection take on to collaborate with Mhong, tribespeople in Chiang Mai, for their signature attire craftsmanship and locally sourced tie dye. Shop at: Instagram @savestudios POUND FOR LONG An upcycle clothing brand owned by mom and daughter who utilized deadstock fabrics to make their own handmade garments. The brand often picks up bedsheet and handkerchief, and restructures it into such outstanding all-white pattern apparel. Their clothes are one of a kind as there would be only one single piece for one design due to the limited amount of fabric. Customization service is also available. Shop at: Instagram @pound.for.long 28

CATCH OLD MONEY AESTHETIC STYLE: IT IS SUSTAINABLE! By Thanatcha Dorn-in 'Old Money style fashion', a fashion trend that emphasizes simplicity and classics, is another fashion trend that anyone can easily follow and apply with personal style as the looks are simple but attractive with the matching color tone. Moreover you can dress it sustainably! 29

A wardrobe that captures a sense of authentic sophistication is the central focus of the "Old Money Style Fashion" or "Old Money Aesthetic" fashion movement. It recognizes exquisite garments made from priceless materials and distinguished by diligent tailoring, however; it does not mean it has to be expensive. In this story of style, wealth is expressed subtly through design rather than overt shining jewelry. The deliberate lack of over-the-top brand logos allows the elegant and classic design to subtly convey a feeling of wealth while fitting into any occasion. To begin with, “Neutrals” are the way to go when trying to create an old money look. Consider camel, white, gray, beige, and cream color. To create a unified ensemble, use the following colors in your apparel and accessories. For example, put on a cream sweater, beige or camel pants, and a gray or beige coat to complete the look. If necessary, you can also add some accessories, like loafers or a purse in a neutral color. A pair of high-waisted trousers is also a must-have item to finish Old Money looks. Dressing in the Old Money style does not mean pretending to be a millionaire, but it is a fashion trend that focuses on adjusting our personality to look more classy with the style of dress comfy and elegantly from the inside out. Additionally, it greatly increases self-confidence in individuals, particularly for those who prefer to dress simply but elegantly. Looking good doesn't require wearing a lot of clothes. Investing in high-quality pieces instead of fast-fashion is a key to creating both a timeless and wearable closet. Invest in timeless pieces that you can wear for many years rather than trend oriented purchases that will only look good for a short while including wool coats, structured blazers, jeans, and fine cotton shirts as these classic pieces will always be in style and look outstanding year after year. 30

Today, I have compiled a list of the long-lasting transitional looks that will update your wardrobe and earn a spot in your forever collection. You can also apply these items with your personal color and preferences to make the looks—Yours. 3 TRANS- SEASONAL FASHION TO ELEVATE YOUR LOOKS With the rise of fast fashion and current trends, waste and carbon emissions are among the concerns facing the fashion industry. For this reason, trans seasonal clothing should be promoted. Curating pieces that effortlessly transition through every season not only minimizes your environmental footprint but also streamlines your wardrobe essentials. By Thanatcha Dorn-in 31

For many years to come, the knitted polo will be a style standout that you can wear on a regular basis. When paired with modern separates, this timeless knit will elevate denim or trousers and present an instant "put together" look. The secret is to choose a timeless design in an incredibly soft and premium material. For Thai fashion brands, I recommend you to come across Rally Movement Co. and KEEPS to match your style. One of the most crucial foundational pieces for the classic style is a pair of comfortable but elegant pants. Regardless of whether worn with a blouse, t-shirt, or knitwear, tailored trousers are a best pick for the transitional period between fall and winter. Nowadays, cargo pants are sophisticated and refined. The pocket details and cutting pay homage to the utility bases of the silhouette, enhancing the body proportion and shape. Quera is one the most recommended Thai brands to get some of your favorite seamless cutting pants. The joy of denim's debut in the fashion spotlight is its exceptional wearability and longevity, which have created a lot of hype around the fabric in recent seasons. From casual to formal looks, jeans trousers can be paired with an oversized leather jacket and vintage tee, or dress it up with a simple shirt or crop top for a timeless finish look. What needs to be a focal point here is the cutting and material for a pair of jeans. As mentioned, jeans can be worn often so to make sure that it is your right fit with long-lasting materials, it is crucial to invest in a good pair. My all time favorite Thai brand for jeans is Merge with excellent cutting, sizing, and materials. THE KNITTED POLO THE TAILORED UTILITY PANTS OR CARGO PANTS THE DENIM TROUSERS 32

Have you ever faced these problems; white shirts tarnish quickly, colored clothes don't look fresh and new clothes get old so quickly. If you are experiencing these problems don't miss out on our Tips and Tricks! In the world of sustainable fashion, the longevity of a garment is influenced by several key elements. These include the owner's commitment to wearing an item repeatedly, aligning with the #30wears campaign, a recommendation of at least 30 wears per piece. Technical considerations, such as the use of durable fabrics, colorfast dyes, and timeless colors, play a crucial role. Equally important is how you take care of garments. To assist you in maintaining the allure of your wardrobe, we're suggesting some top-notch tips on proper garment care. These insights aim to preserve your clothes' impeccable appearance, ultimately lengthening their lifespan and fostering a more sustainable approach to fashion. MASTERING THE ART OF WARDROBE CARE By Thanatcha Dorn-in 33

Washwith Care Washing garments too often can actually cause damage to the fabrics and decrease the lifespan, hence; some clothes can be worn repeatedly before washing, such as jeans, sweaters, and coats. The more frequently these clothes are washed, the faster they will become old and dull. If an item isn’t dirty but just needs freshening up, hanging it outside under the sun can help. Trying to wash your clothes at 30 degrees or less is more efficient to protect your clothes and reduce carbon emission. Extra helpful advice for machine washing is to avoid overfilling the machine, which can lead to friction and damage the fibers, and do not forget to wash clothes inside out. Pay attention to care labels Most of the clothes we buy are made from different fabrics and materials. Therefore it is important to notice the symbols or labels on clothes, Laundry symbols or Care Labels. In addition to telling about the type of cloth used, care and cleaning. To preserve that clothing to extend the lifespan some clothing items may have maintenance details attached to the symbol whereas some will only have symbols. So let’s get to know the various symbols on the signs on your left hand. Properly store yourclothes As fungus grows best in humid condi- tions therefore it is necessary to leave your clothing door open sometimes to allow air to circulate. And after washing every time Make sure your clothes are completely dry before putting them in your closet. In addition to preventing wrinkles and color fading from clothing rubbing against one another, it's crucial to avoid packing your closet too full. 34

ANNE HATHAWAY BRINGS PIPATCHARA SHINEONRED CARPET It casts light on Thailand's fashion industry when Hathaway's association with PIPATCHARA became widely known, sparking an uprising that spread through social media and fashion circles. Her international renown and status as a fashion icon grant PIPATCHARA, and by extension, the growing Thai businesses striving to establish a spot in the global stage, a substantial influence. It serves as a prime example of the rising potential for local brands in Thailand to flourish internationally, elevating Thailand's reputation as a symbol of luxury fashion and design. #ThaidesignerAlert The international recognition of Thai fashion busi- nesses underwent a significant shift when the renowned Hollywood actress was spotted carrying a breathtaking handbag from the Thai luxury brand PIPATCHARA, much to the delight of Thais and the brand'sfounder, Pipatchara Kaeojinda. On March 12, 2022, Anne Hathaway attended the movie ‘WeCrashed’ premiere at the SXSW Festival at the Paramount Theatre in Austin, Tex., with the PIPATCHARA Mini Amu beautifully held in her hand. By Supattra Yingyong Anne Hathaway at the SXSW Festival 35

In a world obsessed with short-lived trends and quick profits, fashion designer Pipatchara Kaeojinda and her sister Jittrinee Kaeojinda have chosen to take a different path. With their small accessories business, PIPATCHARA, they have embraced a slower, more deliberate approach that challenges the controversial nature of the industry. From the very beginning, the duo embarked on a grand mission: To fashionably revolutionize the job market in their beloved Thailand, while upholding an unwavering commitment to sustainable and responsible production across every aspect of their brand's supply chain. And, of course, to design an exquisite collection of irresistibly adorable bags that will make your heart skip a beat. In the realm of exquisite fashion, this brand has surpassed the boundaries of simple purses and ventured into a realm of unparalleled elegance. But that's not all, dear fashion lovers! Prepare to be enthralled by their captivating collection of readyto-wear options, a symphony of style that will leave you breathless. This brand knows no limits when it comes to redefining fashion, and we are here to bear witness to their reigns. pipatchara.com Shop yours now! at Siam Discovery (G floor) and Central Chidlom (1st floor) 36

SASI KNITS WEAVES GLOBAL INFLUENCE WITH TRENDSETTING STYLES With a devoted following of Instagram shoppers and adored by A-list celebrities, Sasiknits has effortlessly ascended to the coveted status of being the ultimate 'it' closet essential. “Your knitswith a twist” By Supattra Yingyong The knit-and-crochet enthusiasm that swept the city in the early 2010s is certainly known to those of you who grew up in Bangkok. The days of spending Saturdays at knitting cafes and exploring JJ Market for yarn deals seem like a fantasy that came and went just as quickly. But now, worldwide demand for specialized textiles and their production has reentered in the wake of the pandemic. As crochet and knitwear can be paired with any style, from the funky granny squares during the 1970s to the ragged sweaters of the early 2000s, the one-of-a-kind products from Sasiknits are all hyped all over the socials. 37

Knitted and sewn by Sasi Chandrandvirochana and her team in a home studio since 2013, Sasi Knits evoked a unique, mesmerizing trend of exquisite handwoven Thai silk fabrics. The brand's core concept is about trying to erase the perception that people have about Thai silk; traditional and oldfashioned, and establishing a more modernized design of Thai fabric with sophisticated patterns and distinct use of colors and fabrics. Celebrities and influencers around the world are embracing the Thai fabric design brand by posting pictures of them wearing Sasi Knit’s product, drawing attention to the brands’ social media platforms. Stephanie Hui, Dasha Kim, and many more global influencers are all hyping the design of the brand. With that being said, Thai clothing functioned not only as a symbol of their effortless sense of style, but also as a symbol of global recognition for the exceptional craftsmanship of Thai artists. It is apparent that the expansion of online shopping platforms has also made it easier for Thai artists to reach an international market. Through these online channels, Thai designs are both entering the global market and beginning to set fashion trends globally, contributing to the enormous growth of Thai creativity. Those who wear Thai designs can surely walk with confidence on the streets and runways just like these beauties! Sasi Knit’s SEN-YAI worn by Stephanie Hui, a Hongkong influencer based in USA Sasi Knit’s SEN-YAI worn by Dasha Kim, a Korean influencer 38 sasiknits.com Get yours at:

BOYY BOUTIQUE ARRIVES IN MILAN By Supattra Yingyong 39

With its simple beauty and sophisticated appeal, the Milanese storefront is more than just a place to shop; it's a sign of Thai design’s growing impact in the high fashion world. The interior of the new BOYY Boutique store in Milan Launched in 2006 by artists Jesse Dorsey and Wannasiri Kongman, BOYY has been the go-to item for stylish people for a long time, thanks to its famous buckle bags and sharp, structured looks. To establish a new landmark, the duo has just launched its flagship store in Milan, Italy, which was created by the Danish artist known as FOS (aka Thomas Poulsen). Located at 9 Via Bagutta, the BOYY shop takes a minimalistic approach to a novel idea: to design a unique and versatile environment that can change and grow with the company, allowing customers to see and experience the changes firsthand. As more models and influencers are seen wearing BOYY's signature pieces, the Milan shop solidifies the brand's position as a leader in modern luxury. This isn't just a good business move; it's also a shining example of Thai creativity, showing that Thai brands can compete with long-standing luxury brands if they find the right balance of history and new ideas. BOYY Boutique in Milan is more than just a store; it's a fashion landmark for Thailand that proudly waves its flag around the world. Each carefully made item in the store shows a dedication to combining the long history of Thai artistry with more modern style, which is appealing to both fashionistas and people who work in the fashion industry. 40 Available in Thailand at A-list Departmentstores including Siam Paragon (M floor), Central Embassy (2nd floor), and Gaysorn Tower (G floor). BOYYBOUTIQUE.COM