NAME: SHARNEE A/P SANDARA SEGARAN MATRIX NUM: 3211000191 SUBJECT: CORPORATE IDENTITY CODE SUBJECT: AGD2443
CONTENT PAGE 01 - COMPANY BACKGROUND 02 - MISSION 03 - VISION 04 - SWOT ANALYSIS 05 - TARGET AUDIENCE 06 - DEMOGRAPHIC 07 - PSYCHOGRAPHIC 08 - CORPORATE LOGO 09 - COMPANY LOGO 10 - LOGO SPACE 11 - COLOUR 12 - TYPOGRAPHY 13 - LOGO TREATMENT 14 - LOGO VOICE 15 - VARIOUS LOGO COLOUR 16 - LOGO ON VARIOUS PRINT 17 - LOGO ON APPLICATIONS 18 - LETTER HEAD 19 - ENVELOPE 20 - BUSINESS CARD 21 - PAPER BAG 22 - BADGE 23 - BOTTLE 24 - DIARY 25 - SOAP BOX
COMPANY BACKGROUND Safi brand is fully owned by Wipro Unza Malaysia Sdn Bhd, part of Wipro Enterprises group, which is majority owned by Indian businessman and philanthropist Mr. Azim Hashim Premji, son of Mr. Mohammed Hashem Premji. SAFI is a leading Halal brand which consists of a unique and comprehensive range of skincare, personal care and toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that confirm to Syarak requirements and certified HALAL by a stringent independent body – JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gelatin-free. SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavors to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, SAFI is manufactured 100% in factories located in Malaysia. All SAFI’s products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA). SAFI products are available nationwide in all major pharmacies, supermarkets and hypermarkets. Our well trained beauty advisors are also available at specific outlets to assist you. With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family. SAFI. Safe and Pure.
MISSION & VISION MISSION - To attain a position selective prominence in the household and personal care markets across Asia as a marketer of high quality and innovative brands. - Enhance thelifestyle of our costumers which provide a good return on investment for our shareholders and allow our employees to realise their peronal ambitions. VISION - To become South East Asia’s leading manufacturer and marketers of personal care products. - Bringing Asian focused brands to millions of Asian consumers.
SWOT ANALYSIS STRENGTHS - The first halal skin care product in Malaysia - 100% natural ingredients - Affordable - Attractive packaging - Specially formulated to provide the necessary nutrients for healthy skin Contains Vitamins B3, C and E. WEAKNESS -Lack of brand awareness among the consumers - Less variety of color packaging - Small capital compared to the competitors - Less consumer awareness and consumer adoption towards other products THREADS - A lot of competitors who offered almost the same function for each product - The competitor’s price which is too high compare to Safi’s products which lead to perceived quality and product comparison OPPORTUNITIES - Emerging market in Halal cosmetics - High growth market - Beauty concern lifestyle
TARGET AUDIENCE DEMOGRAPHIC & PSYCHOGRAPHIC TARGET AUDIENCE SUITABLE FOR YOUNGER OR YOUNG ADULTS WHO DESIRE FOR SKIN CARE. DEMOGRAPHIC PSYCHOGRAPHIC - Male - Female - All races - Income 1k and above - High education - Working people - Live in town - Stay feminine and hold religious believes - Learning through print media, digital media and other - Looking for affordable skin care product - Willing to try products, confident, passion, conscious about the use of chimical in skin care products - Healthy, modern, active and social
CORPORATE LOGO
COMPANY LOGO FACE ICON NATURAL The use of turquoise in the logo to present the the calm, and also help promote clear thinking and relaxation. Turquoise is good for brands looking of restfulness, mental and spiritual balance.
LOGO SPACE The maintain of corporate logo Safi is face icon, natural icon, and the text “SAFI” beside the two icons.
COLORS C - 89% M - 62% Y - 59% K - 56% C - 85% M - 35% Y - 55% K - 13% C - 6% M - 6% Y - 6% K - 0% R - 16% G - 51% B - 56% R - 31% G - 121% B - 116% R - 237% G - 233% B - 232% #103338 #1f7974 #ede9e8
TYPOGRAPHY Gabriola Calibri 1234567890 1234567890 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
LOGO TREATMENT
LOGO VOICE The logo should be used whenever possible to officially reperesent the company This can be use in: Full colour on white White in colour White in black Black on white
VARIOUS LOGO COLOUR This variation is used as a reference for any print that involves abright and dark background
LOGO ON VARIOUS PRINT CMYK print Grayscale print Black and white print Outline print White on black print White on black outline print
LOGO ON APPLICATIONS
LETTER HEAD Specification Size (A4) 210mm x 297 mm Material Simili paper Thickness 100gsm / 120gsm Colour CMYK
ENVELOPE Specification Size 240 mm x 115 mm Material Simili paper Thickness 120gsm Colour CMYK
BUSINESS CARD Specification Size 3.5 inch x 2 inch Material Art Card 230 gsm Matte Laminate Finishing Spot UV logo Colour CMYK
PAPER BAG Specification Size 250 x 120 x0320 mm Material Craft paper Thickness 250 gsm Colour CMYK
BADGE Specification Size 4.4cm Material Matte Laminate Colour CMYK
BOTTLE Specification Size 500ml Material Matte Stainless Steel Water Bottle Colour CMYK
DIARY Specification Size (A4) 210 mm x 297 mm Cover Material Art Card 300gsm Content material Simili Paper 120gsm Colour CMYK
SOAP BOX Specification Size 75 gram Material Kraft paper Box Colour CMYK