arc case catalog in pdf

Amity Research Centers

2009 – 2017

CONTENTS Catalogue No. of Cases

Domain Page No. 206
2 – 11 996
1. Marketing 11 – 53 185
2. Strategy & General Management 53 – 61 149
3. Economics, Politics & Business Environment 62 – 68 113
4. Ethics and Social Responsibility 68 – 73 56
5. Human Resource Management/Organisational Behaviour 73 – 76 40
6. Finance, Accounting & Control 76 – 78 13
7. Knowledge, Information and Communication 78 – 79 86
8. Production and Operations Management 79 – 83 1850
9. Entrepreneurship

TOTAL

SUMMARY: CASE STUDIES COLLECTION

Domain No. of Cases No. of TNs

1. Marketing 206 189
2. Strategy & General Management 996 955
3. Economics, Politics & Business Environment 185 177
4. Ethics and Social Responsibility 149 140
5. Human Resource Management/Organisational Behaviour 119 115
6. Finance, Accounting & Control 56 43
7. Knowledge, Information and Communication 40 40
8. Production and Operations Management 13 13
9. Entrepreneurship 86 65

TOTAL 1850 1737
GRAND TOTAL
3587

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CASE STUDIES COLLECTION

1. Marketing

S.N. Case Title Author ARC CASEBOOK TCC Ref. No.
Volume No.
Case/Teaching
Note

1. Mass Marketing to Class Marketing: Hyundai’s Ms. Sandhya Vol. I No. 4 509-082-1 / 8
Underlying Dilemma Bhatia

2. Online Footwear Seller Zappos.com: Building Ms. Nilosha Vol. I No. 1 509-083-1 / 8
Brand through Customer Service Sharma

3. Cadbury’s Relaunch of Caramel and Wispa: Ms. Nilosha Vol. I No. 2 509-084-1 / 8
Reposing faith in Standalone brands? Sharma

4. GlaxoSmithKline Consumer Healthcare Ltd.: Will Ms. Nilosha Vol. I No. 4 510-032-1 / 8

leveraging on Brand Equity Pay-Off? Sharma

5. Coca Cola’s Global Launch of Open Happiness Ms. K. Sangeetha Vol. I No. 1 510-047-1 / 8
Campaign

6. Rural Markets: The New Frontier for Organised Ms. Shalu Bindal Vol. II No. 4 510-053-1 / 8
Retail in India

7. Trouble Brewing in Pantaloon Retail India Ltd. Ms. Rekha Vol. I No. 3 510-076-1 / 8
Ravindran

8. Perfetti Van Melle: Will it sustain its leadership in Ms. K. Sangeetha Vol. II No. 6 510-079-1 / 8
Indian Confectionery Market?

9. Tata Tea’s ‘Jaago Re’ Campaign: A Case in Social Mr. S. Rajagopalan Vol. II No. 9 510-087-1 / 8
Cause Marketing

10. MTR Foods on Diversifying Bandwagon: Is it the Ms. K. Sangeetha Vol. II No. 8 510-095-1 / 8
Right Move?

11. The Rise of Brand Tendulkar: Sachin’s Success and Ms. Ishani Vol. II No. 9 510-096-1 / 8

Beyond Chakraborty

12. Premium Brands Pricing Dilemma: Dynamic Effect Mr. Joel Sarosh Vol. II No. 8 510-101-1 / 8

of Fighting Off Value Brands? Thadamalla

13. Pepsi’s ‘Refresh’ Ad Strategy: Shift from Super Ms. Vasudha. M Vol. III No. 10 510-100-1 / 8
Bowl to Social Media

14. Sports Broadcasting in India: Can Big Advertisers Mr. Joel Sarosh Vol. II No. 11 510-110-1 / 8
Bet on Rising Football Fever in a Cricketing Thadamalla 510-111-1 / 8
Nation?

15. Electric Vehicles: An Idea Whose Time Has Come? Mr. S. Rajagopalan Vol. II No. 11

16. Nestle India: Staying Ahead of the Competition in Ms. Nilosha Vol. II No. 12 510-114-1 / 8

Indian Noodles Market – The Maggi Way Sharma

17. Reinventing Bata India: Putting the Best Foot Ms. K. Sangeetha Vol. II No. 9 510-113-1 / 8
Forward?

18. Adidas Vs Nike: Ready For Challenge through FIFAProf. S. Bhaskaran Vol. II No. 12 510-119-1 / 8
World Cup

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19. Newby Teas’ Entry into Indian Market: An Ms. Parvatham N 510-132-1/ 8
“Investment in Freshness”? (CS) & Ms. Sushuma Vol. II No. 10
G (TN) 510-133-1/ 8
510-135-1/ 8
20. Starbucks Unbranded Stores – A Move to Regain Ms. K. Sangeetha Vol. III No. 2 511-007-1/ 8
Former Glory? 511-005-1/ 8
511-001-1/ 8
21. Ty Brand of Toys’ Foray into India: Will It Be M& sM. Ps.aSrvuasthhuammaN(T(NC)S)Vol. II No. 11 511-006-1/ 8
Successful? 511-016-1/ 8

22. Groupon: An Emerging Giant in Social Commerce Mr. Rajagopalan Vol. III No. 4 511-010-1/ 8

23. LEGO Brand Revival: ‘The Brick is Back’ Ms. Vasudha. M Vol. III No. 4 511-017-1/ 8
511-030-1/ 8
24. Ambush Marketing: A Free Ride on Global Sport Ms. Sandhya Bhatia Vol. III No. 3 511-031-1/ 8
Events? 511-034-1/ 8
511-036-1/ 8
25. Harley Davidson’s Commitment to Brand Ms. Vasudha. M Vol. III No. 5 511-037-1/ 8
Communities 511-052-1/ 8
311-199-1/ 8
26. RIM’s BlackBerry: Can it outsmart the Mr. Rajagopalan Vol. III No. 6 511-059-1/ 8
Competition? 511-064-1/ 8

27. Bharti Airtel’s Makeover Exercise: A Strategic ShiftDMrs..AK..S. Naidu & Vol. III No. 5
in Brand Positioning? Bhagyalakshmi

28. Tata International Ltd Forays Into Exclusive Retail Ms. Nilosha Sharma Vol. III No. 7
Footwear Business–‘Tashi’: A Strategic Move?

29. Rebranding at Bajaj Auto: Dynamics of Moving Ms. Sandhya Bhatia Vol. III No. 7
Away from Family Branding

30. Mahendra Singh Dhoni: Will He Hit a ‘Sixer’ in Ms. Ishani Vol. III No. 7
Celebrity Brand Endorsements? Chakraborty

31. Britannia Industries Limited: Competitive SegmentMs. Nilosha Sharma Vol. III No. 8
Positioning in the Ready-to-eat Breakfast

32. Godrej’s Market Expansion through Brand Prof. S. Bhaskaran Vol. III No. 8
Acquisition

33. Cadbury Dairy Milk in India: Repositioning Brand Ms. Ishani Vol. III No. 9
to Sustain Leadership Chakraborty

34. “Life’s Good” with LG: The Brand Rejuvenation Ms. Ishani Vol. III No. 10
Story Chakraborty

35. Yamaha to Launch Scooters in India: A Wise Mr. Abhijeet Poddar Vol.III No. 12
Move?

36. Indian Food Products Marketer GCMMF’s (AMUL) Mr. Joel Sarosh Vol.III No. 11
Sports Drink ‘Stamina’ – Return of the Native Thadamalla

37. Toyota Kirloskar Motor: Driving Competition in Mr. Abhijeet Poddar Vol. IV No. 1
Indian Passenger Car Market

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38. Zara’s Entry in India: Ramp Walk or a Show Ms. K. Bala Praveena Vol. IV No. 1 511-067-1/ 8
Stopper? 511-083-1/ 8
511-082-1/ 8
39. Pernod Ricard: Building Brand Visibility in India Ms. Nilosha Sharma Vol. IV No. 1 511-87-1/ 8
& Mr. Rajan Shah 511-106-1/ 8
512-022-1/ 8
40. Amazon’s ‘Kindle Fire’ – Setting Ablaze the Tablet Ms. Punithavathi Vol. IV No. 2 512-040-1/ 8
512-050-1/ 8
Market Srikant 512-052-1/ 8
512-054-1/ 8
41. United Biscuits: Bagging the Indian Cookie Ms. Vasudha. M Vol. IV No. 3 512-056-1/ 8
512-061-1/ 8
42. Viral Marketing: The Harry Potter Way Ms. Ishani Vol. IV No. 4 512-065-1/ 8
Chakraborty 512-068-1/ 8
512-082-1/ 8
43. Emerging E-commerce Market in India: New Prof. S. Bhaskaran Vol. IV No. 6
Vistas 512-085-1/ 8

44. SugarCRM: Rewriting Customer Relationship Ms. Vasudha. M Vol. IV No. 7 512-089-1/ 8
Management? 512-097-1
512-096-1
45. JC Penney: New Marketing Strategies Prof. S. Bhaskaran Vol. IV No. 7 512-099-1/ 8
512-100-1/ 8
46. Google’s New Marketing Philosophy: Weaving Mr. Joel Sarosh Vol. IV No. 7
Magic to Connect Thadamalla

47. Ford Motor Co.: Driving Growth through Social Ms. Vasudha M Vol. IV No. 8
Media

48. Hospitality Industry: Leveraging Social Media for Ms. Jimmy Thakkar Vol. IV No. 8
Marketing

49. Etisalat: Branding Telecom in the Middle East Ms. Vasudha M Vol. IV No. 9

50. GAP Inc.’s Grand Strategy to Target Millennials: Ms. Riddhi AmbavaleVol. IV No. 9
Will the Gamble Pay Off?

51. Domino's Pizza: Digital Marketing Plans to Drive Ms. Jimmy Thakkar Vol. IV No. 10
Growth

52. Indian Real Estate Sector: Revival through Dr. Garima Ratna Vol. IV No. 11
Branding

Honda India: Gearing Up to Challenge Erstwhile Ms. Seema
Partner Hero
53. Chaturvedi & Vol. IV No. 11

Ms. Jimmy Thakkar

54. HUL vs. Nestle: The Branded Instant Coffee Mr. Joel Sarosh Vol. IV No. 9
Market Brewing Hot in India Thadamalla

55. Daikin India: Exploring New Markets for Ms. Nilosha Sharma Vol. V No. 2
Expansion (Case for Undergraduates)

56. Copycats: Spoilsports for Brand Image? (Case for Ms. Sushree Das Vol. V No. 2
Undergraduates)

57. Coca - Cola: Surging Ahead with Social Media Ms. Jimmy Thakkar Vol. IV No. 12
Marketing Plans

58. Indian Shampoo Market: Striving to Stay Relevant Ms. Jimmy Thakkar Vol. V No. 2

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59. Luxury Car Market of India: On an Overdrive in Ms. Punithavathi Vol. V No. 3 512-107-1
Hinterlands (Case for Undergraduates) Srikant
512-106-1
60. Red Mango – Frozen Yogurt and Smoothie Brand Ms. Punithavathi Vol. V No. 3
Swirl into Indian Dahi Market (Case for Srikant 512-113-1/ 8
Undergraduates)
513-005-1
61. Suzuki Motor Corporation: Shifting Gears in UK Mr. Joel Sarosh Vol. V No. 2
Market Thadamalla 513-006-1

62. Pepsi T20 Football: A Refreshing Game Changer Ms. Sushree Das Vol. V No. 3 512-119-1/8
(Case for Undergraduates)
513-004-1/8
63. Fevicol: Successful Journey of a Low Involvement Ms. Nilosha Sharma Vol. V No. 3 513-009-1/ 8
Brand (Case for Undergraduates) 513-008-1/ 8
513-011-1/ 8
64. Cadbury India’s Bourneville: Charting Digital Ms. Nilosha Sharma Vol. V No. 3 513-012-1/ 8
Engagement 513-019-1/ 8

65. Crocs India: Experimenting with Experiential Ms. Nilosha Sharma Vol. V No. 4 513-020-1/ 8
Marketing 513-028-1/ 8

66. Levis Strauss in India: Creating a Youth Brand Ms. Jimmy Thakkar Vol. V No. 4 513-034-1/ 8

67. JK Tyre: Launching Motorsports in India Ms. Vasudha M Vol. V No. 4 513-035-1/ 8

68. Mobile Advertising: The Third Wave of Creative Ms. Vasudha M Vol. V No. 1 513-036-1/ 8
Innovation 513-039-1/ 8
513-050-1/ 8
69. Cinthol Brand Rejuvenation: A Smart Move? Ms. Ishani Banerjee Vol. V No. 11 513-051-1/ 8

70. Business of Sports - IPL Franchisee Kolkata Knight Mr. Joel Sarosh Vol. V No. 1 513-057-1/ 8

Riders' Re-Branding Exercise Thadamalla 513-058-1/ 8
513-059-1/ 8
71. Sponsorship: A Game Changer in the Business of Ms. S. Nithya & Ms. Vol. V No. 1 513-060-1/ 8
Sports? K. Bhagyalakshmi

72. Brand Makeover at Starbucks Ms. Doris Vol. V No. 4
Rajakumari John

73. The Small Car Market in India: Maruti Suzuki’s Mr. Joel Sarosh Vol. V No. 5
Game Plan with Re-launch of Alto Thadamalla

74. Sequels in Indian Advertising: Winners or Losers? Ms. Sandya Vol. V No. 4
Edavalapati

75. Crowdsourcing: A Game Changer in Marketing Ms. Punithavathi Vol. V No. 5
Strategy? Srikant

76. Google Vs Microsoft: Fight Over Cyber Monday Dr. Garima Ratna Vol. V No. 5

77. PepsiCo India’s New Positioning Strategy Ms. Nilosha Sharma Vol. V No. 6

78. Herbalife: Success Through Multi-level Marketing Prof. S. Bhaskaran Vol. V No. 6

Nokia: Repositioning Brand in the Smartphone Ms. Muneeza Shoaib
Segment
79. & Dr. Anita Vol. V No. 5

Mirchandani

80. Coca-Cola India: Innovative Rural Marketing Prof. S. Bhaskaran Vol. V No. 7

81. Dabur India’s Expansion Plans in the Oral Care Ms. Nilosha Sharma Vol. V No. 7
Market

82. ‘AXE’tronaut: Apollo Space Campaign Ms. Vasudha M Vol. V No. 7

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83. Social Commerce: The New Retail Frontier Ms. Vasudha M Vol. V No. 8 513-066-1/ 8
513-065-1
84. Coke Studio: Promoting Brands Through Music Ms. Jimmy Thakkar Vol. V No. 8 513-071-1/ 8
(Case For Undergraduates) 513-078-1
513-079-1/ 8
85. Branding of Gujarat: The Marketing and Mr. Joel Sarosh Vol. V No. 8 513-087-1/ 8
Promotional Strategies Thadamalla 513-086-1/ 8
513-088-1/ 8
86. Regional Soft Drink Brand Sosyo’s National Ms. Nilosha Sharma Vol. V No. 9 513-089-1/ 8
Ambitions (Case for undergraduates) 513-109-1/ 8

87. Indian Fiction Marketing Takes A New Turn to Mr. Joel Sarosh Vol. V No. 9 513-120-1/ 8
Success Thadamalla 514-002-1/ 8
514-010-1/ 8
88. Qantas Airways Limited: Revival Plans to Mr. Joel Sarosh Vol. V No. 10
Strengthen Brand Value Thadamalla 514-013-1/ 8
514-017-1/ 8
89. Dettol Vs. Vim: Stirring the Low Involvement Dr. Garima Ratna Vol. V No. 10 514-044-1/ 8
Product Market 514-051-1/ 8

90. Biryani: Replicating Pizza Delivery Model in India Ms. Nilosha Sharma Vol. V No. 10 514-066-1/ 8

91. David Beckham: The Unbending Celebrity Brand Ms. Ishani Banerjee Vol. V No. 10 514-067-1/ 8

92. Google: A Game Changing Shift in Email Mr. Pushpesh Vol. V No. 12
Marketing Strategy? Garikpati & Ms.
Aparna Khadikar

93. Luxury Retail Market in UAE: Delivering Value to Dr. Mohammed Vol. VI No. 1
the Consumers Rizwan Alam

94. Hero MotoCorp: More Miles to Go Ms. Rika Misra Vol. VI No. 2

95. Hindustan Unilever Limited: Reinventing Sales andMs. Rika Misra Vol. VI No. 2
Distribution Model in India

96. Allen Solly’s ‘Colour Lab’ : Adding Colour to Ms. Rika Misra Vol. VI No. 2
Consumer Tastes Vol. VI No. 3
Ms. S. Nithya Vol. VI No. 5
97. Sachin Tendulkar: A Brand Forever? Mr. Joel Sarosh
Thadamalla
98. SABMiller’s Race to Woo Tipplers in Africa

99. Disney’s Magic Bands: Enhancing Customer Ms. Vasudha M Vol. VI No. 5
Experience
Dr. Mohammed R A
100. Online Retail in UAE: Driven to Grow & Mr. Vinod Kumar Vol. VI No. 6
S

101. Maruti Suzuki’s Celerio: A Hatchback for the Ms. Rika Misra Vol. VI No. 6
Mileage Conscious Customer

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102. Mondelez India (Formerly Cadbury India): On a Ms. Nilosha Sharma Vol. VI No. 7 514-083-1/ 8
Growth Spree with ‘5 Star Chomp’
514-084-1/ 8
103. Walmart’s 5-Step Plan: Bringing Innovation into Mr. Subhankar DuttaVol. VI No. 7
Marketing 514-085-1/ 8
514-101-1/ 8
104. Facebook: Strategies to Tweak Advertising Mr. Joel Sarosh Vol. VI No. 7 514-103-1/ 8
Revenues Thadamalla 514-102-1/ 8
514-114-1/ 8
105. Seiko India: The Watch Maker on a Growth Spree Ms. Nilosha Sharma Vol. VI No. 8 514-115-1/8
514-116-1/ 8
106. Adidas vs. Nike: Brand War Heats Up in 2014 FIFA Mr. Subhankar DuttaVol. VI No. 8 514-128-1/ 8
World Cup
514-158-1/ 8
107. Brand NaMo - ‘Modi’fying India Ms. Punithavathi Vol. VI No. 8 514-159-1/ 8
Srikant

108. Hilton Worldwide: Plans to Delight Customers Mr. Joel Sarosh Vol. VI No. 9
with Brand ‘Curio’ Thadamalla

109. HUL Grooming Men in India Ms. Nilosha Sharma Vol. VI No. 9

110. Coca-Cola’s Real-Time Digital Marketing Strategy Mr. Joel Sarosh Vol. VI No. 9
Thadamalla

111. Kohler’s ‘Magic Toilet’: Delivering Customer Ms. Krupa Kansara Vol. VI No. 10
Expectations

112. Hindustan Unilever’s Rural Outreach Initiative Ms. Vasudha M Vol. VI No. 12
‘Kan Khajura Tesan’

113. Marketing to Chinese Consumers: The P&G Way Ms. Nilosha Sharma Vol. VI No. 12

114. Wonga Inc’s Image Impasse Ms. Krupa Kansara Vol. VI No. 12 514-161-1/ 8

115. Sainsbury’s: Simplifying Prices to Stay Ms. Nilosha Sharma Vol. VII No. 2 515-020-1/ 8
515-030-1/ 8
116. Marks & Spencer’s Standalone E-Commerce Foray Ms. Nilosha Sharma Vol. VII No. 1
to Spruce up Retail 515-031-1/ 8
515-034-1/ 8
117. Moto E: The Feature Phone Killer? Ms. Sandou Matilda Vol. VII No. 1 515-037-1/ 8
Varonicha 515-066-1 / 8
515-067-1 / 8
118. Flipkart: Facing the Flak of ‘Big Billion Day’ Sale Ms. Rika Msra Vol. VII No. 3
515-068-1
119. Pavers England: Repositioning the Brand in Indian Ms. Krupa Kansara Vol. VII No. 12
Footwear Market 515-100-1 / 8

120. Huawei: A Global Brand in the Making Ms. Punithavathi S Vol. VIII No. 1

121. TVS & Sons’ New Car Dealership Model: Driving a Ms. Rika Misra Vol. VIII No. 1
New Trend?
Under
122. Coca-Cola’s Supermilk Fairlife – A Fair Deal? Ms. Vasudha M Publication
(Compact Case)

123. Puma: Stretching Footsteps in India to Strengthen Mr. Subhankar DuttaVol. VII No. 4
Market Share

Page - 7

124. Amway India: Tough Times for the Direct Selling Ms. Amrita Sahay Vol. VII No. 5 515-101-1 / 8
Giant Ms. Vasudha M Vol. VII No. 5 515-093-1 / 8
515-105-1 / 8
125. Coca-Cola’s ‘One Brand’ Strategy 515-107-1 / 8
515-094-1 / 8
126. Lego: Co-Branding Crisis Management Ms. Krupa Kansara Vol. VII No. 6 515-118-1 / 8
Vol. VII No. 6 515-138-1/ 8
127. The Indian QSR Landscape: Is Digital Technology Ms. Sushree Das Vol. VII No. 6 515-142-1 / 8
Setting New Trends? Vol. VII No. 7 515-154-1 / 8
Ms. Sandya Vol. VII No. 8 515-157-1 / 8
128. Sensory Branding: An Unconventional Branding Edavalapati Vol. VII No. 9 515-153-1 / 8
Strategy to Stay Ahead? Mr. Joel Sarosh Vol. VII No. 9 515-156-1 / 8
Thadamalla 515-167-1 / 8
129. Fuel Retailing in India: End of PSU Hegemony? 515-169-1 / 8

130. Red Bull’s Offbeat Branding Strategies Ms. Krupa Kansara 515-178-1 / 8

131. Dove’s ‘Choose Beautiful’ Campaign: A Marketing Ms. S. Nithya 515-153-1/ 8
Misadventure?
515-193-1 / 8
132. ‘Daily Dillagi’: Tata Sky’s New Marketing Mantra Ms. Keka Lahiri 515-194-1 / 8
515-199-1 / 8
133. Kiehl’s Since 1851: The Unorthodox Brand Ms. Vasudha M Vol. VII No. 9 515-211-1 / 8
Ms. Sushree Das Vol. VII No. 9 515-212-1 / 8
134. Brand Driven Innovation: A Springboard for 515-217-1
Growth?

135. L’Oreal’s Digital Strategy to Grab Media Space Ms. Nilosha Sharma Vol. VII No. 9

136. Why Apple Is The World's Most Valuable Brand? Ms. Punithavathi Vol. VII No. 10
Srikant Vol. VII No. 10

137. Brownie Brittle: Stirring Success Through Social Ms. Krupa Kansara
Media

138. Mayo Clinic: An Enduring Brand in Global Ms. Sonia Kataria
Healthcare and Mr. Joel Sarosh Vol. VII No. 10
T

139. Greenply Industries Limited: Breaking from the Ms. Sonia K & Mr. Vol. VII No. 10
Mould to Stay Ahead Joel Sarosh

140. Native Advertising: A Growing Threat to Ms. Amrita Sahay Vol. VII No. 11
Traditional Advertising?

141. Vi-John: Value Creation for Branding Ms. Nilosha Sharma Vol. VII No. 11

142. Celebrity Chef Gordon Ramsay: Can He Revamp Ms. Krupa Kansara Vol. VII No. 11
the Brand Image?

143. Videocon: Brand Communication as a Growth Ms. Sonia Kataria Vol. VII No. 12
Strategy

144. Kellogg India’s Masterbrand Strategy: Will it Ms. Krupa Kansara Vol. VIII No. 1
Continue to Woo Indian Consumers? and Mr. Joel Sarosh

145. Titan Sonata’s Super Fibre Watches (Compact Ms. Vasudha M Vol. IX No. 5
Case)

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146. Manyavar: The Ethnic Fashion Brand on Survival Ms. Sonia Kataria Vol. VIII No. 1 516-0014-1/8
Spree Mr. Subhankar DuttaVol. VIII No. 1 516-0020-1/8
516-0021-1/8
147. PepsiCo’s Content Marketing Lessons: Will They 516-0022-1/8
Drive Growth? 516-0024-1/8
516-0025-1/8
148. The Ritz-Carlton’s Rendezvous with Gen Y Ms. Krupa K Vol. VIII No. 2 516-0023-1/8
516-0029-1/8
149. Cycle Pure Agarbathies: Ambitious Plans to Mr. Joel Sarosh Vol. VIII No. 2 516-0031-1/8
Spread Fragrance Across India Thadamalla
516-0028-1
150. HBO Vs Netflix: Conflict, Competition or Future Ms. Keka Lahiri Vol. VIII No. 2 516-0033-1/8
Convergence? 516-0040-1/8
516-0056-1/8
151. New Balance: Can CEO Robert DeMartini Reinvent Ms. Nilosha Sharma Vol. VIII No. 2 516-0058-1/8
the Brand? 516-0060-1/8
516-0100-1/8
152. Telenor India: Surviving Competitive Indian Ms. Sonia Kataria Vol. VIII No. 2 516-0099-1/8
Mobile Telecom Market 516-0101-1/8
516-0104-1/8
153. Blue Apron: Cooking Up New Trends in American Ms. Krupa Kansara Vol. VIII No. 2 516-0110-1
Lifestyle 516-0107-1/8
516-0111-1
154. HUL Brooke Bond Red Label: Can the Brand’s Ms. Sonia Kataria Vol. VIII No. 3 516-0114-1/8
Communication Strategy Brew Warmth? 516-0131-1/8
516-0138-1/8
155. Missed Call Service – A New Marketing Tool to Mr. Joel Sarosh Vol. IX No. 5
Engage Customers? (Compact Case) Thadamalla

156. Brand Building Strategies of Global Burger Chains Ms. Sushree Das Vol. VIII No. 3
in India

157. OLX Inc. in India: Managing the Brand Life Cycle Ms. Sonia Kataria Vol. VIII No. 3

158. Branding Hello Kitty for Men: Will the Strategy Ms. Doris Vol. VIII No. 4
Succeed? Rajakumari John

159. Shaadi.com: ‘My Conditions Apply’ Ms. Sonia Kataria Vol. VIII No. 4

160. SBI Life Insurance: Can it Stay Relevant in a Ms. Sonia Kataria Vol. VIII No. 4
Crowded Market?

161. Roca India: Digital Engagement to Stay Relevant Ms. Nilosha Sharma Vol. VIII No. 5

162. BIBA Apparels: The Ethnic Indian Brand on a Ms. Sonia Kataria Vol. VIII No. 5
Success Spree

163. Somany Ceramics: Brand Building Through Social Ms. Sonia Kataria Vol. VIII No. 5
Initiatives?

164. Coca-Cola’s Positioning Strategy: Putting Product Ms. Nilosha Sharma Vol. VIII No. 6
Over Brand?

165. Responsible Marketing: The Coca-Cola Way Mr. Joel Sarosh Vol. IX No. 5
(Compact Case) Thadamalla

166. Colgate-Palmolive India: Wilting Under Ms. Sonia Kataria Vol. VIII No. 6
Competition in Oral Care

167. ‘Bagrry’s On the Go’: A Move for Healthy Fast Ms. Vasudha M Vol. IX No. 5
Food? (Compact Case)

168. Rooh Afza: The Legacy Brand’s Strategy to Stay Ms. Sonia Kataria Vol. VIII No. 7
Relevant

169. PepsiCo’s ‘PepsiMoji’ Campaign: A Sustainable Ms. Sushree Das Vol. VIII No. 8
Move?

170. Patanjali Ayurved’s Promotional Blitzkrieg Ms. Krupa Kansara Vol. VIII No. 8

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171. PepsiCo India: Tweaking Brand Portfolio to Tap Ms. Sonia Kataria Vol. VIII No. 8 516-0139-1/8
Traditional Snacks Market Ms. Sushree Das Vol. VIII No. 9 516-0148-1/8

172. Airtel’s Aggressive 4G Campaign: Striking Gold
with Sasha Chettri

Page - 10

173. Marriott International: Harnessing the Power of Mr. Joel Sarosh Vol. IX No. 5 516-0166-1
Influencer Marketing (Compact Case) Thadamalla

174. Can Artificial Intelligence Enhance Customer Ms. Sushree Das Vol. VIII No. 10 516-0174-1/8
Experience? Under Publication 516-0177-1/8

175. United Spirits: Brand Reinvention to Stay Ahead Ms. Sonia Kataria
of the Curve

176. Honey Maid: The Wholesome Brand on a Ms. Krupa Kansara Vol. VIII No. 11 516-0179-1/8
Preaching Spree

177. Maruti Suzuki: Shifting into Overdrive? Ms. Punithavathi Vol. VIII No. 11 516-0176-1/8
Srikant

178. Rodan + Fields: Breaking Stereotype Marketing Ms. Krupa Kansara Under Publication 516-0185-1/8
Models

179. Reliance LYF: Enhancing Digital Experience for Ms. Sonia Kataria Vol. VIII No. 12 516-0204-1/8
Brand Building

180. ITC Vs. Britannia: The War of the Titans in India’s Ms. Rika Misra Vol. VIII No. 12 516-0229-1/8
Biscuit Industry

181. Dr. Fixit: Maximising Brand Recall Ms. Sonia Kataria Vol. VIII No. 12 516-0235-1/8

182. Fashion Retailer Grana: Disrupting the Online Mr. Joel Sarosh Under Publication516-0238-1/8
Fashion Business? Thadamalla

183. Social Media: Customer Engagement Via Visual Ms. Sushree Das Under Publication517-0012-1/8
Content

184. Intex Technologies: On a Risky Brand Building Ms. Sonia Kataria Under Publication517-0023-1/8
Strategy?

185. How Donald Played His Trump Card to Win the US Ms. Punithavathi Vol . IX No. 2 517-0030-1/8
Elections! Srikant

186. Priyanka Chopra: The Making of a Celebrity Brand Dr. Preeti Bajaj, S.K. Vol. IX No. 5 TCC ref. No.
(CC) Rajani Pillai and awaited
Kohli

187. P&G’s Pampers: Promoting Inclusive Parenting Ms. Sonia Kataria Vol . IX No. 2 517-0042-1/8

188. Titan SKINN’s French Connection: A Strategic Ms. Nilosha Sharma Vol . IX No. 2 517-0043-1 /8
Move to Tweak Brand Sales?

189. Amway India: Driving Growth Through Omni- Ms. Nilosha Sharma Vol . IX No. 3 517-0062-1/8
Channel Retailing

190. Johnson & Johnson: New Marketing Philosophy to Mr. Joel Sarosh Vol . IX No. 3 517-0063-1/8
Build Global Brands Thadamalla

191. SeaWorld’s Blackfish Disaster: Can the Brand Ms. Sonia Kataria Vol . IX No. 3 517-0064-1/8
Bounce Back?

192. P&G’s Advertising Ramp Up: CEO David Taylor’s Mr. Joel Sarosh Vol. IX No. 4 517-0069-1/8
Plans to Rekindle Growth Thadamalla

193. KFC’s Recipe for Growth in India Ms. Punithavathi Vol. IX No. 4 517-0071-1/8
Srikant

194. Tata Motors: Driving on Celebrity Endorsement? Ms. Keka Lahiri Vol. IX No. 4 517-0081-1/8

195. Lenovo India’s Dual Brand Strategy: Will it Pay Ms. Nilosha Sharma Vol. IX No. 4 517-0082-1/8
Off?

196. Breaking Social Stereotypes: Setting New Trends Ms. Sushree Das Under Publication TCC ref. No.
in Indian Advertising awaited

Page - 11

197. Volkswagen's ‘TOGETHER – Strategy 2025’ – A Ms. Punithavathi Under Publication TCC ref. No.
Lofty Vision? awaited
Srikant
198. Responsible Marketing: The P&G Way (CC) Mr. Joel Sarosh Vol. IX No. 5 TCC ref. No.
awaited
Thadamalla

Page - 12

199. United Airlines' Image Impasse (CC) Mr. Joel Sarosh Vol. IX No. 5 TCC ref. No.
Thadamalla awaited

200. Saavn: Real Time Marketing Strategy Ms. Sonia Kataria Under Publication TCC ref. No.
awaited

201. Gett – Getting it Right to Move Ahead Ms. Sonia Kataria Under Publication TCC ref. No.
awaited

202. Haier India: Can it Beat the Indian Summer with Ms. Sonia Kataria Under Publication TCC ref. No.
Humour? awaited

203. Indian Craft Beer Brand ‘Bira 91’: Frothing Over to Mr. Joel Sarosh Under Publication TCC ref. No.
Expand Footprint Thadamalla awaited

204. Mankind Pharma’s Prega News: Striking an Ms. Sonia Kataria Under Publication TCC ref. No.
Emotional Connect with Corporates awaited

205. MobiDent: ‘Dental Clinic in a Suitcase’ Ms. Nilosha Sharma Under Publication TCC ref. No.
awaited

206. DS Group’s Strategy to Push ‘Pulse Candy’ Ahead Ms. Sonia Kataria Under Publication TCC ref. No.
of Competition awaited

2. Strategy & General Management

S.N. Case Title Author ARC CASEBOOK TCC Ref. No.
Volume No.
Case/Teaching
Note

1. Mobile Value Added Services (MVAS Mobile): The Ms. Sandhya. E Vol. I No. 1 309-272-1 / 8
Next Big Avenue for Mobile Operators?

Tech Mahindra Acquiring Majority Stakes in Prof. S. Bhaskaran Vol. I No. 1 309-302-1 / 8
2. Satyam Computer Services Ltd., for Value

Creation Out of Dump

3. Jet Airways’ Expansion Strategy with Low Cost Ms. Rituparna Vol. I No. 1 309-303-1 / 8
Service: Will it Pay off? Mukherjee

4. Dabur: A leading FMCG Company Venturing New Ms. Shikha Singh Vol. I No. 3 309-294-1 / 8
Product Offering: Will it Pay off?

5. Ford: Regaining Market Confidence After Prof. S. Bhaskaran Vol. I No. 2 309-369-1 / 8
Restructuring

6. Tata Motors- Jagaur Land Rover Acquisition: Ms. Vasudha. M Vol. I No. 2 310-018-1 / 8
Challenges

7. The Microsoft-Yahoo Search Partnership via Ms. Rhea Khanna Vol. I No. 3 310-017-1 / 8
Bing.Com: Opportunities and Challenges

8. Green Technology in India: Boon or bane for Mr. Subhankar & Vol. II No. 1 310-027-1 / 8
Industrialisation Ms. Rituparna

9. Reuters Market Light (RML): An innovative Ms. Suchitra Vol. II No. 1 310-030-1 / 8
Strategy for Indian Farming. Mohanty

10. United Biscuits: Foray into the Indian Market Ms. Vasudha. M Vol. II No. 2 310-052-1 / 8
through Acquisition Strategy.

Page - 13

11. Google Faces the Great Chinese Firewall Ms. Vasudha. M Vol. I No. 3 310-058-1 / 8
310-065-1 / 8
12. Mahindra & Mahindra’s Acquisition of Kinetic Ms. Rituparna Vol. II No. 2 310-074-1 / 8
Motors: Will it Create a Perfect Synergy? Mukherjee 310-075-1 / 8
310-081-1 / 8
13. Dettol’s Ascent from Disinfectant to Fancy Brand: Prof. S. Bhaskaran Vol. II No. 2 310-067-1 / 8
Can it sustain? 310-083-1 / 8
310-082-1 / 8
14. Hewlett Packard’s Entry into Networking Domain: Prof. S. Bhaskaran Vol. II No. 3 310-089-1 / 8
Strategic Move 310-086-1 / 8
310-094-1 / 8
15. Green Technology: Bank of America’s Initiative Mr. Subhankar & Vol. II No. 3 310-099-1 / 8
towards Sustainable Development Ms. Rituparna 310-108-1 / 8

16. Tata Tea Beverages: Global Consolidation for Ms. K. Sangeetha Vol. II No. 3 310-107-1 / 8
Global Leadership?
310-113-1 / 8
17. Japan Airlines’ Survival Strategy – Opting For the Ms. Sushuma & Ms. Vol. II No. 3 310-112-1 / 8
Best Parvatham 310-118-1 / 8
310-119-1 / 8
18. Jyothy Laboratories Limited: Transition from a Ms. Vasudha. M Vol. II No. 4 310-130-1 / 8
Single Brand Company to a Multi Brand Player 310-129-1 / 8
310-131-1 / 8
19. General Electric’s Reverse Innovation : Will it be Ms. Pooja Dave Vol. II No. 2 310-128-1 / 8
Successful?

20. Essar’s Foray into Telecom Industry in Africa: A Ms. Nilosha Sharma Vol. II No. 3
Strategic Move?

21. Google Launching Superphone ‘Nexus one’ “: Will Ms. Suchitra Vol. II No. 5

it succeed? Mohanty

22. Dominos India Aiming For A Bigger Pie – Will It Ms. Sushuma & Ms. Vol. II No. 4
Succeed?” Parvatham

23. Dove’s Real Beauty, men’s Version: Will it Work? Ms. Vasudha. M Vol. II No. 7

Kraft Foods’ Acquisition of Cadbury: A Strategy to

24. Become a Global Leader in Food and Prof. S. Bhaskaran Vol. II No. 5

Confectionery

25. LG’s Growth Strategy Against Arch-Rivals in the Ms. Nilosha Sharma Vol. II No. 5
Indian Mobile Phone Industry

26. Kindle Vs Nook – The Battle Begins Ms. Parvatham & Vol. II No. 4
Ms. Sushuma

27. Agricultural Biotechnology: Can it Combat the Mr. Subhankar Vol. II No. 7
Food Crisis in Developing countries? Dutta

28. Harley-Davidson’s foray into Indian two Wheeler Ms. Ishani Vol. II No. 7
market: Will it succeed? Chakraborty

29. Gazprom OAO – Facing the challenge of disruptiveMr. Maulik Bhatt Vol. II No. 8
innovation of shale gas

30. Fastrack – Dreaming To Become An Iconic Youth Ms. Sushuma. G Vol. II No. 7
Brand

31. Kellogg India’s Growth Strategy: A Bid to Sustain Ms. Vasudha Vol. II No. 8
Leadership Position.”

32. Emami Group (India) Diversification in to Food Prof. S. Bhaskaran Vol. II No. 8
Segment – Will it succeed?

Page - 14

33. Bajaj Auto exiting the Scooter Segment – A Fair Ms. Parvatham, Ms. Vol. II No. 6 310-134-1 / 8
Decision? Sushuma 310-133-1 / 8
310-139-1 / 8
34. Foodles’: Horlicks’ Foray into the Instant Food Ms. Suchitra Vol. II No. 7 310-141-1 / 8
Market Mohanty 310-140-1 / 8
310-153-1 / 8
35. China Manufacturing Commercial Aircraft: Will Ms. Joel Sarosh Vol. II No. 6 310-154-1 / 8
the Move Pay-off? Thadamalla 310-156-1 / 8
310-155-1 / 8
36. Toyota’s Product Recall: Will it Combat the Ms. Rituparna Vol. II No. 8 310-164-1 / 8
Current Challenges? Mukherjee 310-166-1 / 8
310-166-1 / 8
37. Cracking the Rural Market: Will Dr. Reddy’s Ms. Sushree Das Vol. II No. 8 310-166-1 / 8
Moves Succeed? 310-172-1 / 8
310-191-1 / 8
38. Aviation Industry: Will Fuel Tax Combat Global Mr. Subhankar Vol. II No. 9 310-186-1 / 8
Warming? Dutta 310-202-1 / 8
310-201-1 / 8
39. Coca-Cola India Diversifying into Fruit – Based Ms. Nilosha Sharma Vol. II No. 9 310-216-1 / 8
Drinks: Will the Strategy Pay-off? 310-215-1 / 8
310-242-1 / 8
40. Toyota’s Prius: Will it Emerge Successful in the Dr. Vol. II No. 7
Indian Market? Sivakamasundari 310-243-1 / 8
310-244-1 / 8
41. General Motors’s Small Car Project in China: Will Prof. S. Bhaskaran Vol. II No. 9
it Help Revival of GM’s Global Glory?

42. Sustainable Airlines Business Model – Point to Mr. Joel Sarosh Vol. II No. 6
Point or Hub and Spoke? Thadamalla

43. Turner’s Acquisition of NDTV Imagine. Ms. Rituparna M Vol. II No. 10

44. Royal Bank of Canada’s Green Initiatives café Its Ms. Subhankar Vol. II No. 10
Investment on Tar Sands: Are they Viable? Dutta

45. Nokia India: Transforming Business Beyond Ms. Suchitra Vol. II No. 10
Handsets. Mohanty

46. Indian Oil Corporation’s Investment in Bio Fuel : Dr. Vol. II No. 8
Will it reduce the crude import? Sivakamasundari

47. Café Coffee Day: Expanding Horizons Ms. Sushree Das Vol. II No. 12

48. Philip Morris Fortune Tobacco Corporation: A Ms. Pooja Dave Vol. II No. 9
Joint- Venture as a Strategic Move?

49. Geely’s Volvo Acquisition: Will it be Successful? Mr. Subhankar Vol. II No. 12
Dutta

50. United Airlines and Continental Airlines Merger: A Ms. Pooja Dave Vol. II No. 10
Proactive Step towards Shaping Their Future?

51. Uninor Stepping in Indian Telecom Sector: Will it Ms. Ishani Vol. II No. 12
Succeed? Chakraborty

52. Aldi: Riding High on the Low price Business Model Ms. Vasudha. M Vol. III No. 1

Indian Mobile Handset Brands Taking on Their Ms. Shalu Bindal Vol. III No. 1
53. International Rivals: Survival in a Competitive

Landscape?

54. Intel Corporation’s Acquisition of McAfee: Prof. S. Bhaskaran Vol. III No. 1
Strengthening Firewall

55. Mahindra & Mahindra’s Innovation with Ms. Sushree Das Vol. III No. 1

Page - 15

Acquisition of Reva

56. Tata Sky’s Race to Win Direct-to-Home Market In Ms. Pooja Dave Vol. III No. 12 310-259-1 / 8
India: Would it be Successful?
310-257-1 / 8
57. DuPont’s Turnaround Plans: Can CEO Ellen Ms. Nilosha Sharma Vol. III No. 1
Kullman Pull it Around? 310-264-1 / 8

58. Adobe Vs Apple: The Dilemma Over Flash Mr. Subhankar Vol. III No. 1 310-262-1 / 8
Technology Dutta
310-263-1 / 8
59. French Cement Major Vicat Spreading Wings in Ms. Jayaprabha Vol. III No. 11
India: Will the Move Succeed? Patra 310-261-1 / 8
310-274-1 / 8
60. Moser Baer: Gearing Up for Revival through Dr. Vol. III No. 1 310-276-1 / 8
National Solar Mission Sivakamasundari 310-275-1 / 8
310-288-1 / 8
61. Google’s Acquisition of ITA Software: A Ms. Suchitra Vol. III No. 1 310-294-1 / 8
Diversification Strategy? Mohanty 310-292-1 / 8
310-293-1 / 8
62. Hindustan Unilever’s ‘Brand Imprint’ Strategy Mr. S. Rajagopalan Vol. III No. 1 310-296-1 / 8
310-295-1 / 8
63. Indian Quick Service Restaurants: The Next Big Ms. Sushree Das Vol. III No. 3
Thing

64. Hollywood: Cashing on Technology Prof. S. Bhaskaran Vol. III No. 3

65. Aviation in the Gulf Region: Changing Dynamics of Mr. Joel Sarosh Vol. III No. 2

a Global Order Thadamalla

66. European Debt Crisis: Will it Affect the UK BankingMr. Subhankar Vol. III No. 3

Sector? Dutta

67. Apple’s Success Story: Will the ‘Cool Factor’ Ms. Vasudha. M Vol. III No. 3
Sustain?

68. Edward Whitacre: Turning Around General Ms. Pooja Dave Vol. III No. 2
Motors to Profitability

69. Hewlett-Packard’s Tryst with Renewable Energy Dr. Vol. III No. 3
through Organic Refuse Sivakamasundari

70. Faber-Castell: Surviving the Paperless World Ms. Nilosha Sharma Vol. III No. 3

71. C.K. Prahalad: A Visionary Management Thinker Ms. Sushree Das Vol. III No. 3 311-002-1 / 8

72. ITC Foods –The Successful Turnaround K. Sangeetha Vol. III No. 4 311-017-1 / 8
311-006-1 / 8
73. Titan Leveraging its Brand Equity – Foray into Ms. Nilosha Sharma Vol. III No. 3 311-007-1 / 8
Organised Retail Jewellery Segment: Will it Work? 311-010-1 / 8
311-012-1 / 8
74. Europe’s Biggest Bank HSBC: Corporate Mr. Joel Sarosh Vol. III No. 4 311-011-1 / 8
Governance at Cross Roads 311-007-1 / 8
311-016-1 / 8
75. Jaguar Land Rover: Crowning Glory of Tata Ms. Vasudha. M Vol. III No. 4
Motors?

76. Walmart’s Expansion in Africa: A New Exploration Prof. Bhaskaran Vol.III No. - 4
Strategy

77. Walmart’s Cash and Carry Business in India – Will Ms. Sushuma. G Vol. III No. 4
It Achieve Growth As Expected

78. Rolex vs. Omega: A Tale of Two Rivals Ms. Ishani Vol. III No. 5
Chakraborty

79. UK’s Luxury Brand Burberry: Capitalising through Ms. Nilosha Sharma Vol. III No. 5

Page - 16

Digital Marketing Strategies

80. Hershey’s Business Restructuring – Will it Reap Ms. K. Sangeetha Vol. III No. 5 311-032-1 / 8
the Desired Benefits? 311-005-1 / 8

81. British Airways Entry into the Biofuel Project: Will Dr. Vol. III No. 2 311-091-1 / 8

it Reduce Europe’s Carbon Emission? Sivakamasundari 311-015-1 / 8
311-029-1 / 8
82. National Airline Air India’s Revival Plans Go Awry: Ms. Kalika Bansal Vol. III No. 5 311-031-1 / 8
What Next? and 311-033-1 / 8
Mr. Joel Sarosh T 311-037-1 / 8
311-057-1 / 8
83. Mahindra & Mahindra’s Takeover Bid of Mr. Subhankar Vol. III No. 5 311-058-1 / 8
SsangYong: A Wise Decision? Dutta
311-080-1 / 8
84. The US Food Major J.M. Smucker Company: Ms. Pooja Dave Vol. III No. 5 311-082-1 / 8
Growth Strategies Over Four Generations 311-084-1 / 8
311-087-1 / 8
85. Carrefour: Lessons From Exiting South East Asia Prof. S. Bhaskaran Vol. III No. 6
311-086-1 / 8
86. Hero-Honda Split: A Strategic Break-up Ms. Sushree Das Vol. III No. 5
311-085-1 / 8
87. Google Vs Skype – IP Telephony Battle Begins Ms. Sushuma. G Vol. III No. 6 311-045-1 / 8
311-037-1 / 8
88. Danone India’s stand-alone entry in India’s Food Ms. K. Sangeetha Vol. III No. 6
Market

89. Indian Advertising Communications Group Mudra:Mr. Joel Sarosh Vol. III No. 6

Re-engineering to Unleash Growth Potential Thadamalla

90. Indian Poultry Major Venkateshwara Hatcheries Mr. Joel Sarosh Vol. III No. 6
(Venky’s) Core Competencies: Strategies to Thadamalla
Establish Global Footprint

91. Britannia’s Re-entry into Indian Dairy Business Ms. K. Sangeetha Vol. III No. 7

92. Starbucks-Tata Alliance: Brewing a Fresh Strategy Ms. Vasudha M Vol. III No. 8
for India

93. Taj Group of Hotels: Expanding the Realm throughMs. K. Bala Vol. III No. 8

Branding Strategy Praveena

US Beverage Group PepsiCo’s Health and Ms. Pooja Dave Vol. III No. 7
94. Nutrition Drive: Acquisition of Russian Dairy

Wimm-Bill-Dann

95. The Toshiba Tablet – A Challenge to Apple iPad? Mr. Subhankar Vol. III No. 7
Dutta

96. Google Inc.’s Grand Plans to Position itself as Mr. Joel Sarosh & Vol. III No. 1
Green IT Leader: Will it be Successful? Ms. Nilosha

97. Facebook: Social Networking Success Ms. Vasudha. M Vol. III No. 7

Page - 17

98. Running SUVs in India: Environmental Mr. Subhankar Vol. III No. 6 311-039-1 / 8
Implications Dutta
311-040-1 / 8
99. Taco Bell’s Entry Strategy into the Indian Food Prof. S. Bhaskaran Vol. III No. 7 311-067-1 / 8
Market 311-068-1 / 8

100. L’Oreal’s Indian Makeover – Garnering Benefits Ms. Sushuma. G Vol. III No. 7 311-066-1 / 8

101. Reckitt Benckiser Acquires Indian Healthcare Ms. Suchitra Vol. III No. 7 311-065-1 / 8
Major Paras: A Synergy in the Making? Mohanty 311-090-1 / 8
311-089-1 / 8
102. iGate’s Acquisition of Patni: Largest Consolidation Ms. Sushree Das Vol. III No. 7
in the Indian IT Industry 311-104-1 / 8
311-102-1 / 8
103. Australian National Airline ‘Qantas Airways’ in Ms. Pooja Dave Vol. III No. 7 311-103-1 / 8
Jeopardy over Safety Concerns 311-107-1 / 8
311-108-1 / 8
104. Mothercare’s Global Expansion: Reaping Rewards Ms. Sushuma. G Vol. III No. 8 311-110-1 / 8
311-109-1 / 8
105. French Retail Major Carrefour’s Foray into Indian Ms. Suchitra Vol. III No. 8
Market: Will it Succeed? Mohanty 311-140-1 / 8
311-139-1 / 8
106. AOL’s Acquisition of Huffington Post: Will it Pay Mr. S. Rajagopalan Vol. III No. 8 311-138-1 / 8
Off?
311-141-1 / 8
107. ITC’s Stationery Business: The Growth Strategy Ms. K. Sangeetha Vol. III No. 8
Ms. Sushree Das Vol. III No. 8 311-144-1 / 8
108. BP-Reliance Mega JV in India’s Oil Sector: A
Transformational Deal? 311-148-1 / 8

109. Nikon’s Growth Strategies in Indian Digital Ms. Nilosha Sharma Vol. III No. 9 311-149-1 / 8
Camera Market
311-150-1 / 8
110. Pavers England: Expanding Footprint in India Ms. Sushuma. G Vol. III No. 9
311-152-1 / 8
111. Tata Motors’ Nano: Wonder Car of the Future Ms. Vasudha. M Vol. III No. 9 311-154-1 / 8

112. Nippon Life’s Acquisition of Reliance Life: Forging Ms. Sushree Das Vol. III No. 9
a Strategic Partnership?

113. LinkedIn: Exploring Sustainable Growth Strategies Ms. Pooja Dave Vol. III No. 9
in Social Media

114. Ford Motor: From Gloom to Boom Prof. S. Bhaskaran Vol. III No. 9

115. British Beauty and Personal Care Brand ‘The Body Ms. K. Sangeetha Vol. III No. 10
Shop’ in India: Emerging Opportunities

116. Samsung vs. LG: Battle for Leadership in Flat- Mr. Subhankar Vol. III No. 9
Screen Television Market Dutta

117. Amrutanjan Healthcare Limited: Diversification Ms. Nilosha Sharma Vol. III No. 10
Plans of the Indian Pain Balm Major

118. IKEA’s China Experience: From an Overseas Home Ms. Sandhya Bhatia Vol. III No. 10
Furnishing Store to a Loitering Destination

119. Google vs Facebook: The Battle for Social Ms. Suchitra Vol. III No. 10
Networking Space Mohanty

120. SABMiller India Marketing Strategies: Navigating Mr. Joel Sarosh Vol. III No. 10
in Indian Beer Market Thadamalla

121. French Auto Major Renault: Going Solo in the Ms. Pooja Dave Vol. III No. 10
Indian Car Market

122. Johnson & Johnson: Bonding the Band-Aid Prof. S. Bhaskaran Vol. III No. 11

Page - 18

123. Auto Major Mahindra & Mahindra’s Ambitious Mr. Joel Sarosh Vol. III No. 10 311-153-1 / 8
Plans to Ride Indian Automotive Value Chain Thadamalla 311-156-1 / 8
311-155-1 / 8
124. Microsoft and Nokia: Creating Synergy in Mobile Ms. Vasudha. M Vol. III No. 11 311-160-1 / 8
Ecosystems 311-158-1 / 8

125. Carlsberg’s New Global Branding Strategy Ms. K. Sangeetha Vol. III No. 11 311-170-1 / 8
311-172-1 / 8
126. Google: Growing to the Next Level Ms. Nilosha Sharma Vol. III No. 11 311-195-1 / 8
311-196-1 / 8
127. Zydus Cadila Bludgeons Amul in the Indian Mr. Subhankar Vol. III No. 11 311-197-1 / 8
Margarine Market Dutta 311-198-1 / 8
311-204-1 / 8
128. Under Armour’s Sports Clothing and Accessories: Ms. Ishani Vol. III No. 11 311-205-1 / 8
The New Kid on the Block Chakraborty 311-206-1 / 8
311-208-1 / 8
129. Cisco Revamp Strategies – The Way Ahead Ms. Sushuma G. Vol. III No. 12 311-209-1 / 8
311-210-1 / 8
130. General Motors Tie up with Chinese Automaker Ms. Suchitra Vol. III No.12 311-211-1 / 8
SAIC: A Plot to Crack the Indian Auto Market? Mohanty
311-226-1 / 8
131. Microsoft and Skype: Orchestrating a New Prof. S. Bhaskaran Vol. III No. 12
Symphony in Global Communication 311-225-1 / 8
311-227-1 / 8
132. German Cosmetics Giant Beiersdorf Rejigs Nivea’s Ms. Nilosha Sharma Vol. III No. 12 311-231-1 / 8
Brand Legacy 311-230-1 / 8
311-239-1 / 8
133. Domino’s Pizza Inc.: Revamping its Recipe to Ms. Pooja Dave Vol. III No. 12
Revive Brand Image

134. Wipro’s Restructuring Plans: Looking Beyond Ms. Vasudha. M Vol. IV No. 1
Software

135. Colgate-Palmolive – Struggling to Retain Mr. Subhankar Vol. IV No. 1
Dominance in Indian Oral Care Market Dutta

136. Unilever – Focusing on East for Growth Prof. S. Bhaskaran Vol. IV No. 1

137. ITC’s Foray into The Personal Care Market: A Ms. Ishani Vol. III No. 12
Second Mover Advantage? Chakraborty

138. Japan Tobacco’s Business Operations in China: Dr. Azmal Hussain Vol. IV No. 1
Marketing Lessons vis-à-vis Public Health Paradox

139. Pester Power: The New Age Marketing Strategy Ms. Sushree Das Vol. IV No. 1
Vol.III No. 12
Non-Carbonated Soft Drinks Market in India: De- Mr. Joel Sarosh
Thadamalla
140. Risking Brand Portfolio Strategies of Major Soft
Drink Players

Off-Label Marketing of Pharmaceuticals in the
141. United States: Tactics, Performance and Public Dr. Azmal Hussain Vol. IV No. 2

Health Implications

142. Procter & Gamble – Can Its Brand Building Mr. Subhankar Vol. IV No. 1
Strategy Overtake Hindustan Unilever Limited? Dutta

143. Indian FMCG Player Marico Limited: Ambitious Ms. Pooja Dave Vol. IV No. 1
Plans to Become a Global Conglomerate

144. Indian Motorcycle Company Royal Enfield: Revival Mr. Joel Sarosh Vol. IV No. 1
Plans to Regain Past Glory Thadamalla Vol. IV No. 2

145. Hero MotoCorp: Ushering A New Brand Identity Dr. Suchitra
Mohanty

146. Nissan’s Power 88 Plan: A New Strategy For Ms. Sushuma G Vol. IV No. 2
Growth

Page - 19

147. Korean Steel Giant POSCO – Bidding to Build its Mr. Abhijeet Vol. IV No. 2 311-238-1 / 8
Steel Plant in India Poddar 311-237-1 / 8
311-247-1 / 8
148. Anna Hazare’s Movement: Lessons for Ms. Sushree Das Vol. IV No. 2 311-249-1 / 8
Entrepreneurs 311-248-1 / 8
311-250-1 / 8
149. Steve Jobs Exit – Impact on Apple’s Fortune Prof. S. Bhaskaran Vol. IV No. 2 311-251-1 / 8
311-259-1 / 8
150. Indian Brown Goods Market: Philips Electronics Mr. Joel Sarosh Vol. IV No. 2 311-260-1 / 8
India Limited’s Grand Revival Plans Thadamalla 311-262-1 / 8
311-263-1 / 8
151. Google – Motorola Deal: Adding Mobility to the Dr. Suchitra Vol. IV No. 2 311-264-1 / 8
Mobile Market Mohanty 311-276-1 / 8
311-273-1 / 8
152. Japanese Food Industry: Struggling to Combat Mr. Subhankar Vol. IV No. 2 311-275-1 / 8
Threats from Nuclear Radiation Dutta 311-274-1 / 8
312-009-1 / 8
153. Welspun Group: Expanding Its Horizon Ms. Sushuma G Vol. IV No. 2
312-004-1 / 8
154. Exiting ‘Kingfisher Red’: Will the Move Pay Off for Mr. S. Rajagopalan Vol. IV No. 2
Kingfisher Airlines?

155. Kolar Gold Fields: Reviving the Lost Glory Mr. Abhijeet Vol. IV No. 3
Poddar

156. Hewlett-Packard: Struggling to Regain Lost Glory Mr. Rajan Shah Vol. IV No. 3
in Asian PC Market

157. Indian Football – Churning A New Business Mr. Subhankar Vol. IV No. 3
Strategy? Dutta

158. Leading US Outfitter Patagonia – Promoting ‘Buy Ms. Punithavathi Vol. IV No. 3
Less’ Campaign to Boost Customer Base Srikant

159. Oracle Corp: Looking for Treasure in Cloud Burst Prof. S. Bhaskaran Vol. IV No. 3

160. Nissan Motor in Indian Small Car Market: Mr. Rajan Shah Vol. IV No. 3
Strategies of a Late Entrant

161. Cognizant: Catching Up With Rivals on the Ms. Sushuma G Vol. IV No. 3
Outsourcing Front

162. State Bank of India: Merger Blues for the Ms. Swati Gupta Vol. IV No. 3
Monolith

163. Samsung’s Attack on Apple: Staging a Guerrilla Dr. Suchitra Vol. IV No. 4
War in Smartphone Market Mohanty

Family-Owned Business ‘Nalli Silks’ of India: Mr. Joel Sarosh Vol. IV No. 3
164. Reinventing to Cope with the Changing Retail Thadamalla

Trends

Page - 20

165. GoodKnight Vs AllOut: Battle for Supremacy in Mr. Subhankar Vol. IV No. 4 312-005-1 / 8
Household Insecticide Market Dutta
312-022-1 / 8
166. Canadian Medical Tourism Industry in Flux: What Dr. Azmal Hussain Vol. IV No. 4 312-023-1 / 8
Lies Ahead? 312-024-1 / 8

167. Pfizer’s Acquisition of Excaliard Pharmaceuticals: Dr. Azmal Hussain Vol. IV No. 4 312-037-1 / 8
Will it Pay Off? 312-039-1 / 8
312-040-1 / 8
168. Sahara Force India: A Strategic Partnership in Ms. Sushree Das Vol. IV No. 4 312-041-1 / 8
Indian Sports
312-038-1 / 8
169. Adidas in India: Would Mass Market Strategy Mr. Rajan Shah Vol. IV No. 4 312-045-1 / 8
Payoff? 312-046-1 / 8

170. Nintendo: Still Addicted to Video Games! Ms. Sushuma G Vol. IV No. 4 312-047-1 / 8
171. Philips Re-entry into Indian Mobile Market Ms. K. Bala Vol. IV No. 4
Praveena 312-052-1 / 8

172. Siemens Exit from Nuclear Energy Business: A Ms. Punithavathi Vol. IV No. 6 312-053-1 / 8
Right Move? Srikant
312-067-1 / 8
173. IndiGo: An Emerging Skywalker In The Aviation Dr. Suchitra Vol. IV No. 6
Sector Mohanty 312-068-1 / 8
312-069-1 / 8
174. Li Ning: The Chinese Megabrand in the US Ms. Ishani Banerjee Vol. IV No. 6 312-070-1 / 8

175. Bagrry’s: Aiming High to Crunch a Healthier Ms. S. Nithya Vol. IV No. 6 311-159-1 / 8
Market Share in India?
311-171-1 / 8
176. Reebok’s Tryst with Butt-Shaping Shoes : A Case Mr. Joel Sarosh Vol. IV No. 4
of Market Rebuttal? Thadamalla 312-077-1 / 8
312-078-1 / 8
177. Bajaj Auto’s Foray into the Four-wheeler Ms. Sushree Das Vol. IV No. 6 312-079-1 / 8
Segment: Riding on Wheels of Change

178. Watson vs. Ranbaxy: Who will get the First Mover Dr. Azmal Hussain Vol. IV No. 6
Advantage with Lipitor Generic?

179. Indian Handloom Industry – Reviving the Lost Mr. Abhijeet Vol. IV No. 6
Glory Poddar

180. Starbucks Expansion in UK – Will the ‘Drive- Ms. Sushuma G Vol. IV No. 7
Through’ Strategy Drive Growth?

181. Tupperware Parties – Airing In Social Media Ms. Sushuma G Vol. IV No. 3

182. Social Media in Healthcare Marketing: An EvolvingDr. Azmal Hussain Vol. IV No. 3
Success Story?

183. Maruti Suzuki: Grappling to Retain its Market Mr. Abhijeet Vol. III No. 11
Leadership in India Poddar

184. Brand Mamata: Drafting West Bengal’s Ms. Sushree Das Vol. III No. 12
Turnaround Strategy

185. Spotify: The Swedish Online Streaming Music Ms. Pooja Dave Vol. IV No. 4
Company Setting Tunes in US

186. Chrysler Turnaround – Midas Touch by the Boss Prof. S. Bhaskaran Vol. IV No. 7

187. McCormick’s Indian Venture All Set to Grab the Ms. K. Bala Vol. IV No. 6
‘Kohinoor’ of India. Praveena

Page - 21

188. Emirates Airline: On a Growth Path Despite Prof. S. Bhaskaran 312-088-1 / 8
Turbulence & Vol. IV No. 5
312-087-1
Ms. Sushuma G 312-090-1 / 8
312-089-1 / 8
189. Tesco’s F&F Brand in Saudi Arabia: Replicating the Mr. Rajan Shah Vol. IV No. 5 312-091-1 / 8
Global Success (Case for Undergraduates) Vol. IV No. 5 312-093-1 / 8
312-094-1 / 8
190. Dubai Shopping Festival: Impact on the Consumer Mr. Subhankar 312-095-1 / 8
Electronics Market in UAE Dutta 312-089-1 / 8
312-091-1 / 8
191. Dubai Healthcare Market: Setting Newer Dr. Azmal Hussain Vol. IV No. 5 312-127-1 / 8
Benchmarks for the Middle East 312-128-1 / 8
312-129-1
192. Middle East Bottled Water Market: A ‘Perfect Mr. Joel Sarosh Vol. IV No. 5 312-135-1 / 8
Storm’ in the Making Thadamalla 312-136-1 / 8
312-137-1
193. Asian Paints: Can it Sustain its Flying Colours? Dr. Suchitra Vol. IV No. 7 312-144-1 / 8
Mohanty 312-148-1 / 8
312-147-1 / 8
194. Facebook Going Public – Chasing the Pot of Gold? Ms. Sushree Das Vol. IV No. 7
312-146-1
195. Snapdeal.com: An Emerging ‘Discovery Platform’ Dr. Suchitra Vol. IV No. 7
for the Indian Consumers Mohanty 312-145-1
312-151-1 / 8
196. RIL’s Foray into Indian Media Industry: Securing Ms. Jimmy Thakkar Vol. IV No. 7
Future Growth Opportunities

197. LEGO: Breaking the Gender Barrier Ms. Vasudha M Vol. IV No. 7

198. Forest Carbon Market: Setting a New Precedent Dr. Azmal Hussain Vol. IV No. 7

199. Kingfisher Airlines: Bad Time for the ‘King of Good Mr. Abhijeet Vol. IV No. 7
Times’ Poddar

200. Nokia Mobile Money Service in India: A Missed Mr. Rajan Shah Vol. IV No. 8
Opportunity (Case for Undergraduates) Vol. IV No. 8
Dr. Suchitra
201. Hero Cycles: Reinventing the Wheel to Launch a Mohanty
Luxury Brand

202. InMobi: An Emerging Mobile Advertising Ms. Ishani Banerjee Vol. IV No. 8
Conglomerate?

203. Telemedicine: Can it Cure Rural Healthcare Mr. Rajan Shah Vol. IV No. 9
Problems in India? (Case for Undergraduates)

204.\ Sony Corp Japan: Challenges Before the New CEO Prof. S. Bhaskaran Vol. IV No. 8

205. Forma-Janssen Pact: A Strategic Alliance? Dr. Azmal Hussain Vol. IV No. 8

206. Café Coffee Day: Brewing Innovation to Beat Ms. Ishani Banerjee Vol. IV No. 8
Competition

Arabian Gulf Carriers Trio–Emirates, Etihad and Mr. Joel Sarosh
Thadamalla
207. Qatar: Stretching Wings to Expand (Case for Vol. IV No. 10
Ms. Punithavathi
Undergraduates) Srikant Vol. IV No. 10
Dr. Suchitra Vol. IV No. 8
208. Reinventing Brand Amul (Case for Mohanty
Undergraduates)

209. Biocon-Pfizer Deal: What Went Wrong?

Page - 22

210. Supermarket Retailer Spinneys – Spinning Ms. Riddhi Vol. IV No. 8 312-152-1 / 8
Expansion Plans in the Middle East Ambavale 312-150-1
312-155-1 / 8
211. Gap Inc. in South Africa: A Premium Price Gambit Mr. Rajan Shah Vol. IV No. 10 312-156-1 / 8
(Case for Undergraduates) 312-168-1 / 8
312-167-1 / 8
212. Ranbaxy: Radiating Optimism after the US Ms. Sushree Das Vol. IV No. 8 312-169-1 / 8
Debacle 312-171-1 / 8
312-172-1 / 8
213. Yahoo! Inc.: Yet Another Wrong Turn with Scott Ms. K. Bala Vol. IV No. 9 312-179-1 / 8
Thompson! Praveena 312-180-1 / 8
312-178-1 / 8
214. Jubilant FoodWorks: A New Giant in Indian Food Dr. Azmal Hussain Vol. IV No. 9 312-198-1
Service Industry
312-199-1
215. UNIQLO: On a Global Expansion Spree Dr. Suchitra M. Vol. IV No. 9
312-200-1
216.\ Reebok: Entering Fitness Market to Enlarge Prof. S. Bhaskaran Vol. IV No. 9 312-189-1 / 8
Market Share 312-188-1 / 8
312-202-1 / 8
217. Luxury Retailer Louis Vuitton in China: Losing Ms. Punithavathi Vol. IV No. 9 312-203-1 / 8
Lustre or Adding Colour? Srikant
312-204-1 / 8
218. Bharti Airtel: Creating New Waves in Indian Mr. Subhankar Vol. IV No. 10
Telecom Industry Dutta 312-205-1 / 8
312-208-1 / 8
219. Indian Civil Aviation: Ambitious Growth Plans or A Mr. Joel Sarosh Vol. IV No. - 9
Flight of Fantasy? Thadamalla

220. Women Investors in the Middle East: Raring to Dr.Garima Ratna Vol. IV No. 10
Surge

221. IKEA Integrating Electronics with Furniture: A Ms. Parvatham Vol. IV No. 10
Smart Move? Naganathan

222. Ford’s Drive to Success in China: Bumpy Road Ms. K. Bala Vol. IV No. 11
Ahead (Case for Undergraduates) Praveena

Google's Acquisition of Meebo: Setting Trends in

223. the Social Networking Space (Case for Ms. Sushree Das Vol. IV No. 11

Undergraduates)

224. Gujarat's Power Sector: The Turnaround Story Ms. Sushree Das Vol. IV No. 11
(Case for Undergraduates)

225. Carrefour: Staggering at the Crossroads Ms. Punithavathi Vol. IV No. 11
Srikant

226. Air Arabia: Expanding Wings with the Low Cost Ms. Ishani Banerjee Vol. IV No. 11
Model

227. IndiaMART: A Growing B2B Marketplace Ms. Ishani Banerjee Vol. IV No. 11

228. Tata Chemicals Limited: Diversifying into Branded Ms. Seema Agarwal Vol. IV No. 11
Pulses Market

Eastman Kodak in Bankruptcy: What Lies Ahead Ms. Sushuma G &
for the Legend in Photography?
229. Ms. K. Bala Vol. IV No. 10

Praveena

230. Nestlé’s Acquisition of Pfizer Nutrition: A Strategic Dr. Suchitra Vol. IV No. 12
Move to Crack the Chinese Market Mohanty

231. Ignighter: Making Inroads into Young Hearts in Ms. Ishani Banerjee Vol. IV No. 11

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India Dr. Suchitra Vol. IV No. 12 312-211-1 / 8
232. Adidas: On Slippery Ground in Indian Market Mohanty 312-212-1 / 8
312-213-1 / 8
233. Amrut Single Malt: Cheering its Way for a Place of Ms. Parvatham N Vol. IV No. 12 312-214-1 / 8
Pride in the West 312-215-1 / 8
312-216-1 / 8
234. Cipla's Pricing Strategy For Cancer Drugs: Will It Dr. Azmal Hussain Vol. IV No. 12 312-228-1
Pay Off? 312-229-1
312-239-1 / 8
235. China’s Film Industry: Booming with Risks and Mr. Joel Sarosh Vol. IV No. 10 312-240-1 / 8
Rewards Thadamalla Vol. IV No. 12 312-256-1
Dr. Garima Ratna Vol. IV No. 12 312-257-1
236. RuPay: Gateway to Cashless Economy in India 312-255-1
Dr. Suchitra
237. Piaggio’s Vespa Scooter: Nostalgic Return of the Mohanty 312-254-1
Iconic Brand to Indian Roads
312-261-1 / 8
238. Bharti Infratel Ltd. in India : Green Initiatives to Mr. Rajan Shah Vol. IV No. 12 312-259-1 / 8
Improve Value Chain (Case for Undergraduates) 312-260-1 / 8
312-258-1 / 8
239. Shah Rukh Khan: Ushering A New Dawn in Indian Mr. Subhankar Vol. V No. 2 312-264-1 / 8
Football Business? (Case for Undergraduates) Dutta 312-263-1 / 8
313-016-1 / 8
240. Jaguar Land Rover Joint Venture with Chery in Prof. S. Bhaskaran Vol. V No. 2 313-017-1
China: A Happy Marriage? 312-278-1 / 8

241. The United States Postal Service (USPS): Passing Mr. Rajan Shah Vol. V No. 2
through Turbulent Times

242. Cadbury India’s Tryst with Indian Business Law: Ms. K. Bala Vol. V No. 2
Not a Sweet Moment (Case for Undergraduates) Praveena

243. Cadbury: Challenging Ferrero Rocher with Mr. Subhankar Vol. V No. 2
Toblerone in India (Case for Undergraduates) Dutta

244. Ghari Detergent: Leveraging Core Competency Ms. Nilosha Sharma Vol. V No. 2
(Case for Undergraduates)

Tech Mahindra’s Acquisition of Hutchison Global
245. Services: A Move to Leverage Strategic Plans Ms. Sushree Das Vol. V No. 3

(Case for Undergraduates)

246. Volkswagen (VW) in China: Expansion Plans in a Ms. Shilpa Vol. V No. 2
Cooling Economy? Bhadrapur

247. Jaquar: India’s Premium Bathroom Brand on a Ms. Parvatham N Vol. V No. 2
Revamp Mode

248. Novartis-Penn University Partnership for Cancer Dr. Azmal Hussain Vol. V No. 3
Drugs: Will it Pay Off?

249. Angry Birds' Flying to China Dr. Garima Ratna Vol. V No. 3
250. Infosys: Slipping Fortunes for the IT Giant Mr. Abhijeet Vol. V No. 2
Poddar

251. Apple’s Treasure Hunt in China Amidst Challenges Prof. S. Bhaskaran Vol. V No. 3

252. DS Group's Foray into Confectionery: Securing Ms. Jimmy Thakkar Vol. V No. 3
Growth Opportunities for Future

253. Moser Baer: Exploring Road to Recovery (Case for Ms. S. Nithya Vol. V No. 3
Undergraduates) Vol. V No. 1

254. Flipkart: The Flipside of a Success Story Mr. Abhijeet
Poddar

Page - 24

255. Avon: A Makeover for the Cosmetics Major Ms. Punithavathi Vol. V No. 1 312-276-1 / 8
Srikant 312-279-1 / 8
312-277-1 / 8
256. SHIG-Weichai Group’s Acquisition of Ferretti: Mr. Rajan Shah Vol. V No. 1 312-289-1 / 8
Going Global for a High Life in Home Market 312-288-1 / 8
312-287-1 / 8
257. Avon in South Africa: Effectively Implementing Ms. Nilosha Sharma Vol. V No. 1 313-010-1 / 8
Marketing Strategies 313-009-1 / 8
313-008-1 / 8
258. Japan’s Cross-border Mergers and Acquisitions: Ms. Sushree Das Vol. V No. 3 313-011-1
Creating Growth Momentum
313-012-1
259. Can China Make It Big into the Vaccine Market? Dr. Azmal Hussain Vol. V No. 3
313-013-1
260. Angela Merkel: The Winner in Eurozone Crisis? Ms. Punithavathi Vol. V No. 4 313-014-1
Srikant 313-015-1
313-021-1 / 8
261. Huawei: Facing Challenges of Global Expansion Prof. Bhaskaran Vol. V No. 4 313-029-1 / 8
Vol. V No. 3 313-036-1 / 8
262. Hatsun Agro Product Limited: Scooping Ice Cream Ms. K. Bala Vol. V No. 2 313-037-1 / 8
for Brand Building Praveena Vol. V No. 4 313-034-1 / 8
313-035-1 / 8
263. Aviation in UK at the Crossroads: The Airport Mr. Joel Sarosh 313-043-1 / 8
Expansion Dilemma Thadamalla

264. ITC’s Shift in Focus from Tobacco to Health Foods: Ms. Ishani
A Smart Move? (Case for Undergraduates) Chakraborty

Dentsu’s JV with Taproot: Strategy to Capture Ms. K. Bala Vol. V No. 4
265. Advertising Space in India (Case for Praveena

Undergraduates)

266. Premier Foods: On a Divestiture Mode (Case for Mr. Rajan Shah Vol. V No. 4
Undergraduates) Vol. V No. 4

267. Swimming Sensation Michael Phelps: Greatest Mr. Subhankar
Olympian Ever? (Case for Undergraduates) Dutta

268. The Sukhoi Superjet 100: Building Russia’s Mr. Rajan Shah Vol. V No. 6
Image? (Case for Undergraduates) Vol. V No. 3
Ms. Shilpa
269. Tata Motors’ Drive to Indonesia: A Move to Bhadrapur
Capture the Emerging Market?

270. Starbucks: Brewing Fresh Aroma Prof. S. Bhaskaran Vol. V No. 1
271. McDonald’s Goes Vegetarian in India!
Ms. Punithavathi Vol. V No. 4
Srikant

272. Hisun-Pfizer Pharmaceuticals Co. Ltd.: A High Dr. Azmal Hussain Vol. V No. 4
Profile Sino-US Venture

273. American Airlines in Bankruptcy: Strategic Prof. S. Bhaskaran Vol. V No. 4
Initiatives for Survival

274. EasyJet: Expanding the Skyline for Sustained Dr. Suchitra Vol. V No. 4
Growth Mohanty

275. Walmart’s E-commerce Expedition in China: A Joy Ms. Parvatham Vol. V No. 4
Ride?

Page - 25

276. Vaccine Market in India: An Evolving Success StoryDr. Azmal Hussain Vol. V No. 11 313-044-1 / 8
313-040-1 / 8
277. Sahara Stepping into Retail Business with its Ms. Shilpa Vol. V No. 4 313-041-1 / 8
Unique Business Model: Will it Work? Bhadrapur 313-042-1 / 8
313-054-1 / 8
278. United Spirits – Diageo Deal: A Game Changer for Ms. Sushree Das Vol. V No .12 313-053-1 / 8
the Indian Liquor Industry 313-052-1 / 8

279. Reckitt Benckiser India: Challenges for the new Ms. Seema Agarwal Vol. V No. 4 313-056-1
CEO
313-055-1
280. Walmart’s Bluebird Card: Carving Out a Financial Mr. Abhijeet Vol. V No. 8
Innovation Poddar 313-061-1 / 8
313-060-1 / 8
281. Walt Disney’s Acquisition of Lucasfilm: Charting a Ms. Nilosha Sharma Vol. V No .12 313-059-1 / 8
Long-term Growth Strategy 313-065-1 / 8
313-063-1 / 8
282. The 'Spanish Model and Tobacco Industry's Dr. Azmal Hussain Vol. VI No. 10 313-064-1 / 8
Tightrope Walk in Europe and Latin America 313-062-1 / 8
313-066-1 / 8
283. Theme Park Legoland: Rewriting Tourism BusinessMr. Subhankar Vol. V No. 5 312-190-1 / 8
of Malayasia (Case for Undergraduates) Dutta 313-073-1 / 8
313-077-1 / 8
284. Jet Blue: The American Airline on a Growth Curve Ms. K. Bala Vol. V No. 5 313-074-1 / 8
(Case for Undergraduates) Praveena 313-075-1 / 8
313-076-1 / 8
285. Sports Nutrition Business: An Evolving Success Dr Azmal Hussain Vol. V No. 1 313-070-1 / 8
Story or Wishful Thinking?

286. Brand IPL: Can it Hit Boundaries in the Field of Dr. Garima Ratna Vol. V No. 1
Sport Forever?

287. Ambush Marketing: Corporates Piggybacking on Ms. Punithavathi Vol. V No. 1
London Olympics? Srikant

288. Succession Plan at Wadia Group: Jeh Wadia to Ms. Nilosha Sharma Vol. VI No. 10
Lead from the Front

289. Kenya’s Equity Bank: Scripting Success Story with Dr. Suchitra Vol. V No .12
Equity Culture Mohanty

290. Nestle SA – Going Local in China Prof. S. Bhaskaran Vol. V No. 11

291. ABB's Growth Strategy Ms. Vasudha M Vol. V No. 10

292. The Indian Film Industry: Changing Dynamics of Mr. Joel Sarosh Vol. V No. 11
Film Production Thadamalla

293. Ajmal Perfumes: Spreading Fragrance in the Dr. Suchitra Vol. V No. 1
Middle East Mohanty

294. Intel’s Perceptual Computing: Gateway to New Ms. Parvatham Vol. V No. 9
Age Computing Naganathan Vol. V No. 10
Ms. Parvatham
295. Tata Global Beverages: Looking Beyond Tea Naganathan

296. Larsen and Toubro: Setting Strategic Vision for Ms. Meenu Vol. V No .12
Sustained Growth Bhatnagar

297. PRADA – Growth Strategies of the Italian Fashion Ms. Nilosha Sharma Vol. V No. 10
Label

298. Roche: Taking Giant Strides with Cancer Drugs Dr. Azmal Hussain Vol. V No .12
299. iCare Clinics: Landmark’s Leap into Healthcare
Ms. Priyanka Vol. V No. 5

Page - 26

Chandanani & Dr.

300. Crowdfunding: Emergence of a New Trend in Swati Rathore Vol. V No. 5 313-097-1 / 8
Indian Film Making Ms. Shilpa 313-098-1 / 8
Bhadrapur Vol. V No. 5 313-088-1 / 8
301. IKEA: Expanding Wings to India Ms. Vasudha M Vol. V No. 10 313-089-1 / 8
Dr. Garima Ratna
302. Tesco's American Nightmare Ms. Parvatham Vol. V No. 5 313-089-1 / 8
Naganathan
303. Micromax Making its Debut in to TV and Tablet: 313-099-1 / 8
Will it Script Success?
313-100-1 / 8
304. Daimler AG – Redefining the Market Dynamics of Mr. Subhankar Vol. V No. 5 313-101-1 / 8
Indian Truck Industry? Dutta 313-104-1 / 8

305. Maruti Suzuki’s Horizontal Expansion Plans in Ms. Nilosha Sharma Vol. V No. 5 313-115-1 / 8
India
313-119-1 / 8
306. Starbucks Coffee Company in Vietnam: Move to Ms. Nilosha Sharma Vol. V No. 5
Capture a Traditional Market 312-120-1 / 8
313-121-1 / 8
307. Krispy Kreme: Is the Indian Palate Ready? Dr. Garima Ratna Vol. V No. 5 313-138-1 / 8

308. Health Insurance System in the Philippines: A Dr. Azmal Hussain Vol. V No. 5 313-137-1 / 8
Paradigm Shift
313-140-1 / 8
309. French Wine Industry ‘Over a Barrel’ Ms. Punithavathi Vol. V No. 6 313-141-1 / 8
Srikant 313-142-1 / 8
313-144-1 / 8
310. Mahindra Satyam’s Acquisition of Complex IT: A Ms. Sushree Das Vol. V No. 6 313-143-1 / 8
Strategic Deal in the IT Services Market
313-145-1 / 8
311. GE’s ‘Industrial Internet’: The Next Productivity Mr. Joel Sarosh Vol. V No. 6
Revolution? Thadamalla 313-146-1 / 8

312. HMV: A Phoenix Brand's Next Incarnation Ms. Vasudha M Vol. V No. 6

313. Philip Morris’ Joint Venture with Medicago: An Dr. Azmal Hussain Vol. V No. 6
Out-of-the-box Deal by the Tobacco Giant

314. Honda’s ‘Amaze’: Can it Amaze India’s Diesel Car Ms. Shilpa Vol. V No. 6
Market? Bhadrapur

315. Emami Limited: Developing Niche Segments in Ms. Nilosha Sharma Vol. V No. 6
India

316. Dabur Real Fruit Juice: Growth of a Power Brand Ms. Ishani Banerjee Vol. V No. 6

317. Kellogg’s Positioning Strategy in India: Exploring Ms. Nilosha Sharma Vol. V No. 6
New Opportunities

318. Philips: Repositioning Strategy in India Ms. Vasudha M Vol. V No. 6

319. Hershey’s Standalone Entry into the Indian Ms. S. Nithya Vol. V No. 6
Market: Will it Succeed? Vol. V No. 7
Vol. V No. 7
320. ThyssenKrupp AG Turns to Integrated Technology Mr. Joel Sarosh
Business for Survival Thadamalla

321. Novartis's Patent Loss on Glivec: A Gain for Indian Ms. Sushree Das
Pharma Industry?

Page - 27

322. Walmart’s Entry into India: Scaling Up New Ms. Punithavathi Vol. V No. 7 313-147-1 / 8
Strategies on Policy Change Srikant Vol. V No. 7 313-148-1 / 8
Ms. Doris 313-153-1 / 8
323. Competition in the Cellphone Market: Samsung Rajakumari John 313-152-1 / 8
Leads 313-154-1 / 8
313-151-1 / 8
324. L'Oréal: Global Cosmetics Major Goes Local in Prof. S. Bhaskaran Vol. V No. 7
China 313-150-1 / 8

325. De Beers’ Monopoly Dilemma Dr. Suchitra Vol. V No. 7 313-177-1 / 8
Mohanty 313-178-1 / 8
313-179-1 / 8
326. Roche-Isis Deal on Huntington’s Disease: Will it Dr. Azmal Hussain Vol. V No. 7 313-176-1 / 8
Deliver? 313-175-1 / 8
313-181-1 / 8
327. Can Walmart Win the E-Commerce Race? Ms. Doris Vol. V No. 7 313-180-1 / 8
Rajakumari John 313-183-1 / 8
313-195-1 / 8
Bank of Baroda: Expanding Wings in UAE and Dr. Swati Rathor & 313-198-1 / 8
Beyond 313-197-1 / 8
328. Ms. Priyanka Vol. V No. 7 313-196-1 / 8
313-203-1 / 8
Chandanani 313-204-1 / 8
313-205-1 / 8
329. BMW’s Partnership with TVS: A Strategic Ms. Sushree Das Vol. V No. 8 313-206-1 / 8
Realignment?

330. Perfetti Van Melle: Charting a Perfect Expansion Ms. Shilpa Vol. V No. 8
Plan in India Bhadrapur

331. Roche’s Initiative to Boost Up Chinese Insurance Dr. Azmal Hussain Vol. V No. 8
Market: Business with a Cause

332. RIM’s BlackBerry Rebranding: A Move to Take on Ms. Punithavathi Vol. V No. 8
Google and Apple? Srikant

333. P&G’s Reverse Outsourcing Strategy: Boon or Prof. S. Bhaskaran Vol. V No. 8
Bane?

334. Mahindra e2o: A Step Forward to Green India Ms. Ishani Banerjee Vol. V No. 8

335. Growth Journey of Gujarat as a Leading Auto-Hub Mr. Rajan Shah Vol. V No. 8
of India

336. AirAsia – Tata JV: Will it Take Off? Ms. S. Nithya Vol. V No. 8

337. Gujarat: Setting the Stage for Effective Healthcare Dr. Azmal Hussain Vol. V No. 8
Vol. V No. 8
338. Valeant – Bausch & Lomb Deal: Strategic Fit? Dr. Suchitra
Mohanty Vol. V No. 8

339. JC Penney: Falling Fortunes of the US Retailer Dr. Suchitra
Mohanty

340. Info Edge: Expanding the Bandwidth of Internet Ms. Nilosha Sharma Vol. V No. 8
Business in India

341. Zydus Cadila’s Lipaglyn: A Precedent in Gujarat’s Ms. Sushree Das Vol. V No. 9
Pharmaceutical Market

342. Bharti Airtel’s Growth Strategies in African Ms. Nilosha Sharma Vol. V No. 9
Telecom Market

343. Emaar Properties: Changing Lifestyles with Ms. Priyanka C & Vol. V No. 8
'Center of Now' and Beyond Ms. Muneeza S

344. Barnes and Noble Strategy Shift Ms. Doris R John Vol. V No. 9

Page - 28

345. Starbucks’ Loyalty Program: Brewed for Success Prof. S Bhaskaran & Vol. V No. 9 313-207-1 / 8
Ms. Doris R John 313-208-1 / 8
313-209-1 / 8
346. Café Coffee Day: Gearing up to face Competition Ms. Vasudha M Vol. V No. 9 313-210-1 / 8
313-211-1 / 8
347. NQ Mobile from China: Addressing Mobile Ms. Ishani Banerjee Vol. V No. 9 313-217-1 / 8
Security Concerns 313-218-1 / 8
313-219-1 / 8
348. Persistent Strife Over Cancer Drugs: What the Dr. Azmal Hussain Vol. V No. 9 313-216-1 / 8
Cipla-Pfizer Tussle Portends? 313-237-1 / 8
313-239-1 / 8
349. FarmVille Developer Zynga in Trouble: Will the Ms. S. Nithya Vol. V No. 9 313-240-1 / 8
Game Continue? 313-238-1 / 8
313-242-1 / 8
350. Invesco’s Bid to Revive Rona: Strategy to Restore Ms. K. Bala P & Ms. Vol. V No. 9 313-243-1 / 8
Lost Glory B. Kanaka 313-245-1 / 8
313-244-1 / 8
351. OVL-OIL’s Deal with Videocon – Triggering a Fuel Ms. Sushree Das Vol. V No. 9 313-246-1 / 8
Hunt in Mozambique 313-260-1 / 8
313-262-1 / 8
352. Swedish Fashion Giant H&M's Growth Strategies Ms. Nilosha Sharma Vol. V No. 9 313-261-1 / 8
313-265-1 / 8
353. Yahoo-Tumblr Deal: Will it Make Waves? Mr. Subhankar Vol. V No. 9 313-267-1 / 8
Dutta

354. TCS’ Acquisition of Alti SA: Expanding Wings in Ms. Sushree Das Vol. V No. 10
Europe

355. Market-based Reforms in Healthcare: An English Dr. Azmal Hussain Vol. V No. 10
Perspective

356. Sony vs. Microsoft: Battle for Leadership in the Mr. Subhankar Vol. V No. 10
Video Game Market Dutta

357. Boeing Vs. Airbus: The Battle for Supremacy in theDr. Suchitra Vol. V No. 10
Sky Mohanty

358. Airbnb: Steering Success through Collaborative Dr. Suchitra Vol. V No. 10
Consumption Model Mohanty Vol. V No. 10
Ms. Priyanka
359. The Dubal-Emal Merger: Building Synergies Chandanani

360. Muller Yogurt: PepsiCo’s ‘Good-for-You’ Product Ms. S. Nithya Vol. V No. 10
for Americans

361. British Airline Flybe: Can It Fly Without Mr. Subhankar Vol. V No. 10
Commercial Melancholy? Dutta

362. Roche’s Strategy against Herceptin Patent Expiry: Dr. Azmal Hussain Vol. V No. 10
Kadcyla and Beyond

363. Reincarnation of the Classic Datsun Brand: Will Ms. Shilpa Vol. V No. 11
Nissan’s Strategy Work? Bhadrapur

364. The Indian Smartphone Market – Taking on the Ms. Sushree Das Vol. V No. 11
Global Brands

365. Gulf Construction Giant Arabtec: Eyeing Growth Ms. Deepti Piplani Vol. V No. 11
Opportunities

366. Jeff Bezos’ Acquisition of Washington Post: Dr. Suchitra Vol. V No. 11
Leveraging a Legacy Brand Mohanty Vol. V No. 11

367. South African Retail Major Shoprite: On an Dr. Suchitra

Mohanty

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Expansion Spree

368. Microsoft’s Strategic Nokia Buyout: Will It Pay Ms. Sushree Das Vol. V No. 11 313-266-1 / 8
Off? 313-264-1 / 8
313-269-1 / 8
369. Food-Pharma Synergy: An Evolving Success Story Dr. Azmal Hussain Vol. V No. 11 313-270-1 / 8
in South America Vol. V No. 11 313-271-1 / 8
313-272-1 / 8
370. Google's 'Project Loon': A New Dawn In Internet Mr. Subhankar 313-288-1 / 8
Business? Dutta 313-287-1 / 8
313-289-1 / 8
371. Tesco’s Dining Initiatives in UK: Making Stores Ms. Nilosha Sharma Vol. V No. 11 313-286-1 / 8
Family Friendly Retail Destinations
313-285-1 / 8
372. Omnicom-Publicis Megamerger: Reshaping the Mr. Joel Sarosh Vol. V No. 11
Global Advertising Industry? Thadamalla 313-300-1 / 8
313-301-1 / 8
373. Google's Moto X: Raring to Rekindle Reach and Dr. Garima Ratna Vol. V No. 11 313-302-1 / 8
Revenue 313-309-1 / 8
313-312-1 / 8
374. Will Venky's Destroy Blackburn Rovers? Ms. Punithavathi Vol. V No. 12 313-313-1 / 8
Srikant 313-311-1 / 8
313-310-1 / 8
375. Samsung: The Smartphone Maker Makes a Smart Mr. Pushpesh Vol. V No. 12 313-325-1 / 8
Move in Finland Garikpati 313-326-1 / 8
313-327-1 / 8
376. Tata Consultancy Services: The IT Giant's Success Ms. Vasudha M Vol. V No. 12
Story

377. Reviving Fortunes of Renault India: The Case of Ms. Sushree Das Vol. V No. 12
Renault Duster

Ms. Vasudha M and

378. Amazon in 2013: Online Success Ms. Doris Vol. V No. 12

Rajakumari John

379. Aramex – Expanding its Global Footprint Ms. Priyanka Vol. V No. 12
Chandanani

380. Best Buy’s Revival Strategies Ms. S. Nithya Vol. V No. 12

381. Personal Computer Business: Lenovo Leading the Ms. Nilosha Sharma Vol. V No. 12
Pack

382. China’s (R)e-tail (R)evolution : Boom or Bust? Ms. Punithavathi Vol. V No. 12
Srikant

383. Singapore Airlines: Plans to Revive the Fading Mr. Joel Sarosh Vol. V No. 12
Iconic Charm Thadamalla

384. The Smithfield Deal: Bringing US Bacon to China Dr. Suchitra Vol. V No. 12
Mohanty

385. IMG-Reliance’s IPL Styled Football Venture in Mr. Subhankar Vol. V No. 12
India: Will it Pay Off? Dutta

386. Google’s Foray into Healthcare Market: What Lies Dr. Azmal Hussain Vol. V No. 12
Beyond Calico?

387. Max Burger: Expanding Wings in the Middle East Ms. Sudha Bhatia & Vol. VI No. 2
Ms. Deepti P

388. Alibaba and Sina Weibo Deal: A Strategic Dr. Garima Ratna Vol. VI No. 1
Collaboration of e-Commerce and Social Media?

389. WhatsApp: What’s Up on Social Networking? Dr. Garima Ratna & Vol. VI No. 9
Ms. Aparna K

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390. Bharatiya Mahila Bank: A Move to Empower Mr. Rajan Shah Vol. VI No. 10 314-004-1 / 8
Women in India? 314-006-1 / 8
314-005-1 / 8
391. Neiman Marcus: Rebounding from the Recession Ms. Vasudha M Vol. VI No. 2 314-003-1 / 8
314-010-1 / 8
392. Britannia Industries Limited: Restructuring Ms. Nilosha Sharma Vol. VI No. 10 314-016-1 / 8
Growth Strategies 714-002-1 / 8
314-020-1 / 8
393. TVS Dazz: Will it Dazzle the Indonesian Ms. S. Nithya Vol. VI No. 2 314-017-1 / 8
Motorcycle Market? 314-021-1 / 8
314-019-1 / 8
394. SKODA India: Turnaround Plans Ms. Meenu Vol. VI No. 2 314-026-1 / 8
Bhatnagar 314-027-1 / 8
314-028-1 / 8
395. Minneapolis-based Pentair Ltd’s Transition: Mr. Joel Sarosh Vol. VI No. 2 314-029-1 / 8
Heading West? Thadamalla 314-034-1 / 8
314-036-1 / 8
396. Cafédirect: Return of the Fairtrade Pioneer Ms. Vasudha M Vol. VI No. 2 314-035-1 / 8
314-042-1 / 8
397. Twitter IPO: A Strategic Game Plan? Dr. Suchitra Vol. VI No. 2 314-043-1 / 8
Mohanty 314-041-1 / 8
314-051-1 / 8
398. Apollo Hospitals’ Growth Story – ‘Touching Lives’ Ms. Punithavathi Vol. VI No. 2 314-049-1 / 8
Srikant

399. Tyson Foods in China: Growth Plans Through Mr. Rajan Shah Vol. VI No. 2
Backward Integration

400. Managing Health Insurance: Post-Reform Lessons Dr. Azmal Hussain Vol. VI No. 2
from Tanzania

401. Burberry’s Revival: Can it Sustain? Ms. Doris Vol. VI No. 2
Rajakumari John

402. Belgian Chemical Major Solvay Group: Reshaping Mr. Joel Sarosh Vol. VI No. 2
Portfolio to Accelerate Transformation Thadamalla

403. Walgreens: Strategic Restructuring for Sustained Ms. Meenu Vol. VI No. 2
Growth Bhatnagar

404. Fifth & Pacific Companies, Inc: Strategies in Ms. Nilosha Sharma Vol. VI No. 2
Turbulent Times

405. Android KitKat: Google’s Strategic Move Dr. Suchitra Vol. VI No. 2
Mohanty

406. Viswanathan Anand’s Chess Strategies: Lessons Ms. Punithavathi Vol. VI No. 2
from Board to Boardroom Srikant

407. BMW’s Move to Electric Car Segment – Driving on Mr. Pushpesh Vol. VI No. 2
Competition Garikpati

408. Indian Bicycle Industry: Shifting Gears for Future Mr. Rajan Shah Vol. VI No. 3
Growth

409. Mahindra Aerospace: Charting Growth Ms. Sushree Das Vol. VI No. 3
Opportunities with Small Aircrafts

410. Argentina’s Pharmaceutical Market: On a Growth Dr. Azmal Hussain Vol. VI No. 3
Curve

411. Sina Weibo: China’s Twitter? Dr. Suchitra Vol. VI No. 3
Mohanty

412. Burger King's India Entry: Big Move to Tickle Local Mr. Joel Sarosh Vol. VI No. 3
Taste Buds Thadamalla

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413. FOX and ESPN: Competing for Top Slot in Global Mr. Subhankar Vol. VI No. 3 314-050-1 / 8
Sports Broadcasting Dutta
314-053-1 / 8
414. Kellogg’s Repositioning Strategy in the US Ms. J. Shalom Vol. VI No. 3
Jenifer and Ms. 314-054-1 / 8
314-055-1 / 8
Vasudha M 314-052-1 / 8
314-057-1 / 8
415. Mahindra and Mahindra: Making Inroads in to Ms. Rika Misra Vol. VI No. 3 314-058-1 / 8
Branded Fresh Fruit Market 314-054-1 / 8

416. Tata Consultancy Services: Expanding Footprints Ms. Meenu B & Vol. VI No. 3 314-055-1 / 8
in West Asia Mr. Joel Sarosh 314-052-1 / 8
314-057-1 / 8
417. e-Choupal: The ITC Initiative for Rural Ms. Aparna Vol. VI No. 3 314-058-1 / 8
Empowerment Venkatraman 314-054-1 / 8
314-055-1 / 8
418. Indian Hospitality Industry: Declining Fortunes? Mr. Pushpesh G & Vol. VI No. 3
Ms. Aparna K 314-081-1 / 8

419. Daikin Industries: Crafting a Turnaround Strategy Ms. Sushree Das Vol. VI No. 3 314-082-1 / 8
314-083-1 / 8
420. Fukushima Nuclear Disaster: Emerging Prof. S. Bhaskaran 314-084-1 / 8
Opportunities and a Wakeup Call and Vol. VI No. 1 314-089-1 / 8
Ms. Punithavathi 314-092-1 / 8
314-091-1 / 8
421. Diabetes: Business Opportunity in a Public Health Dr. Azmal Hussain Vol. VI No. 1 314-076-1 / 8
Crisis in India

422. Mattel Inc – Making Innovations with Max Steel Ms. Punithavathi Vol. VI No. 1
to Keep Barbie Spirit Alive Srikant

423. Facebook Matures: ‘Not Cool’ Anymore For Ms. Punithavathi Vol. VI No. 3
Teens! Srikant

424. Jet – Etihad Deal: Taking Wings on Indian Sky Ms. Rika Misra Vol. VI No. 3

425. Facebook Buys Little Eye Labs: A Strategic Dr. Suchitra Vol. VI No. 3
Acquisition from India Mohanty

426. TanzaniteOne: Restoring Tanzania’s Missed Mr. Rajan Shah Vol. VI No. 3
Opportunity? Vol. VI No. 4

427. McDonald’s Launching McCafé in India: The Next Dr. Garima Ratna
Coffee Shop? and Ms. Aparna
Khadikar

428. McDonald’s Menu Makeover – A Move in the Ms. Doris Vol. VI No. 4
Right Direction? Rajakumari John Vol. VI No. 4
Ms. Meenu
429. PepsiCo Mexico Foods: A Merger of Equals Bhatnagar

430. Big Bazaar Direct: Bringing Innovation to Indian Ms. Vasudha M Vol. VI No. 4
Retail Vol. VI No. 4
Mr. Joel Sarosh
431. Apple’s Grand Plans to Revamp Retail Thadamalla

432. SBI’s Social Media Strategy: Signalling Innovation Ms. Sushree Das Vol. VI No. 4
in Indian Banking

433. Google Buys Nest Labs: Searching for Growth Dr. Suchitra Vol. VI No. 4
Beyond ‘Search’ Mohanty

434. Infosys: Revival Plans with the Second Innings of Ms. Punithavathi Vol. VI No. 1
Narayana Murthy Srikant

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435. Amazon in India Ms. Vasudha M Vol. VI No. 1 314-088-1 / 8
314-100-1 / 8
436. Tata-Singapore Airlines: Set to Spread Wings in Ms. Aparna Vol. VI No. 4 314-098-1 / 8
India Venkatraman 314-099-1 / 8
314-116-1 / 8
437. Lenovo: Making a Big Bang Entry in to Indian Ms. Rika Misra Vol. VI No. 4 314-117-1 / 8
Smartphone Market 314-118-1 / 8
314-138-1 / 8
438. Suntory Beverage & Food: Global Growth Ms. Nilosha Sharma Vol. VI No. 4 314-137-1 / 8
Strategies 314-140-1 / 8
314-143-1 / 8
439. Advertising in India: An Agent of Social Change? Ms. Sushree Das Vol. VI No. 4 414-056-1 / 8
Ms. Aparna Vol. VI No. 4 314-157-1 / 8
440. Ferrari Ploughing into Indian Market: Racing for Khadikar 314-159-1 / 8
Success? 314-158-1 / 8
314-161-1 / 8
441. Harley-Davidson: Luring Indian Customers with Ms. Rika Misra Vol. VI No. 4 314-162-1 / 8
Entry-Level Bikes 314-160-1 / 8
314-181-1 / 8
442. KFC’s African Expansion: Aided by ‘Value Chains’? Mr. Rajan Shah Vol. VI No. 5 314-182-1 / 8
314-180-1 / 8
443. Future Group’s Retail Business: Future Prospects Ms. Vijaya C Vol. VI No. 5
Post Restructuring Vol. VI No. 5

444. 7-Eleven’s Growth Strategy in Indonesia Dr. Suchitra
Mohanty

445. Hewlett-Packard: Wooing India’s ‘Generation Ms. Rika Misra Vol. VI No. 5
Next’ with Phablets

446. Apple’s Pricing Strategy: Embracing Class and Dr. Garima Ratna Vol. VI No. 5
Mass?

447. Microsoft’s Carbon Neutrality: An Alluring Ms. Sushree Das Vol. VI No. 5
Strategy?

448. Mauritius – Marching Ahead to Become a Mr. Rajan Shah Vol. VI No. 5
Knowledge Hub

449. Facebook’s Acquisition of WhatsApp and Oculus: Ms. Punithavathi Vol. VI No. 5
A Strategic Cool Move? Srikant Vol. VI No. 6
Vol. VI No. 6
450. Fabindia: Luring Young Indians with Western Ms. Rika Misra Vol. VI No. 6
Wear

451. Alibaba Vs. Tencent: The Battle for China’s M- Dr. Suchitra
Commerce Space Mohanty

452. Obamacare: Pros and Cons for the Pharma Dr. Azmal Hussain
Industry

453. Hadassah Medical Organisation: Management Ms. Meenu Vol. VI No. 6
Crisis and Survival Bhatnagar

454. ITC’s Foray into Non-Carbonated Beverages and Mr. Subhankar Vol. VI No. 6
Dairy Business: A Smart Move? Dutta Vol. VI No. 6
Ms. Punithavathi
455. Can Satya Nadella Rescue Microsoft? Srikant

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456. Dubai: Expanding Wings in Medical Tourism Ms. Kauser Huq andVol. VI No. 6 314-185-1 / 8
Ms. Neha Yadav 314-186-1 / 8
314-187-1 / 8
457. Mydentist: Opening Up the Dental Care Market in Mr. Rajan Shah Vol. VI No. 6 314-188-1 / 8
India 314-189-1 / 8
314-195-1 / 8
458. SpiceJet’s Brand Repositioning Strategies Ms. Sushree Das Vol. VI No. 6 314-196-1 / 8
459. Why the Apollo-Cooper Deal Failed? Ms. Aparna Vol. VI No. 6 314-197-1 / 8
Venkatraman 314-200-1 / 8

460. Emirates Sleep Systems: Springing Growth in the Ms. Nilosha Sharma Vol. VI No. 6 314-201-1 / 8
Indian Mattress Market 314-226-1 / 8
314-227-1 / 8
461. Nintendo: In Search of Next Blue Ocean? Dr. Garima Ratna Vol. VI No. 6
314-228-1 / 8
462. Tata Nano: Will Brand Repositioning Drive Sales? Ms. Ms. S. Nithya Vol. VI No. 6 314-229-1 / 8
314-230-1 / 8
463. Lafarge – Holcim Deal: A Merger of Equals Dr. Garima Ratna Vol. VI No. 6
314-231-1 / 8
464. Tata Croma’s New Avatar: A Smart Move to Ms. Vasudha M Vol. VI No. 7
Tackle Competition 314-232-1 / 8

465. Nestlé India: Redrawing Strategy to Focus on Mr. Joel Sarosh Vol. VI No. 7 314-233-1 / 8
Premium Market Thadamalla Vol. VI No. 7
Ms. Punithavathi 314-260-1 / 8
466. Tanishq Glitters – Tata’s Jewel in the Crown Srikant
314-256-1 / 8
467. Micromax: Homegrown Innovation Paving the Ms. J. Shalom Vol. VI No. 7 314-257-1 / 8
Path to Success Jenifer 314-267-1 / 8
314-273-1 / 8
468. Obamacare: A Business Challenge for the Safety Dr. Azmal Hussain Vol. VI No. 7 314-263-1 / 8
Net Hospitals? Vol. VI No. 7 314-264-1 / 8
Dr. Suchitra
469. Rakuten: Japan’s Amazon? Mohanty

470. Subway’s Foray into the Competitive Coffee Ms. Rika Misra Vol. VI No. 7
House Space in India

471. Sun Pharma - Ranbaxy Merger: A Landmark Deal Ms. Sushree Das Vol. VI No. 7
for Indian Pharma?

472. Microsoft’s Xbox One in China: Ushering a New Dr. Garima Ratna Vol. VI No. 7
Game Plan?

473. Channel Conflict at Tesla: Disrupting the Ms. Doris Vol. VI No. 7
Traditional Model Rajakumari John

474. China's Xiaomi: Going Global in the Smartphone Dr. Suchitra Vol. VI No. 8
Market Mohanty

475. Apple vs. Samsung: A Battle for Supremacy in Dr. Azmal Hussain Vol. VI No. 8
Healthcare Business

476. Flipkart and Myntra: A Strategic Alliance? Dr. Suchitra Vol. VI No. 8
Mohanty

477. Competitive Positioning Plans of Panera Bread Mr. Joel Sarosh Vol. VI No. 8
Company Thadamalla

478. Air Costa – On a Growth Spree in India Ms. Rika Misra Vol. VI No. 8

479. McDonald’s ‘Royale’ Burgers: A Move to Woo Ms. Rika Misra Vol. VI No. 8
Adults in India

480. Parlé Agro: On a Comeback Trail with Café Cuba Ms. Nilosha Sharma Vol. VI No. 8
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481. ‘Google Fit’: Grabbing Space in the Healthcare Dr. Azmal Hussain Vol. VI No. 8 314-265-1 / 8
Landscape 314-266-1 / 8
314-278-1 / 8
482. Medellín: Metamorphosis of the Colombian City Dr. Garima Ratna Vol. VI No. 8
314-277-1 / 8
483. Mankind Pharma’s Ambitious Growth Plans Ms. Krupa Kansara Vol. VI No. 9
and Mr. Joel Sarosh 314-280-1 / 8
314-279-1 / 8
484. Zomato’s Acquisition of MenuMania: On a Global Ms. Sushree Das Vol. VI No. 9 314-281-1 / 8
Expansion Spree Vol. VI No. 9
314-283-1 / 8
485. Kent RO - On a Growth Spree Ms. Aparna
Venkatraman 314-284-1 / 8

486. Harley-Davidson: Shifting Gears to Lure Women Ms. S. Nithya Vol. VI No. 9 314-285-1 / 8

487. ‘Samsung Gear Live’: A Fresh Spree in Digital Dr. Azmal Hussain Vol. VI No. 9 314-290-1 / 8
Healthcare Market
314-291-1 / 8
488. L’Oreal India: Luring Indians with ‘Garnier Black Ms. Rika Misra Vol. VI No. 9
Naturals’ Vol. VI No. 9 314-299-1 / 8
Mr. Subhankar
489. Reebok India: Scaling Up Business to a New Turf Dutta 314-302-1 / 8
314-301-1 / 8
490. Lindt & Sprüngli’s Acquisition of Russell Stover: A Ms. Nilosha Sharma Vol. VI No. 9 314-315-1 / 8
Dynamic Growth Strategy 314-316-1 / 8

491. Amazon’s Fire Smartphone: Calculated Risk or Dr. Garima Ratna Vol. VI No. 10 314-317-1 / 8
Potential Payoff?
314-311-1 / 8
492. Domino’s and McDonald’s: Battling for Space in Ms. Rika Misra Vol. VI No. 10
the Kids-Meal Segment 314-312-1 / 8

493. Starbucks Hand Crafted Soda ‘Fizzio’ - A Game Mr. Joel Sarosh Vol. VI No. 10 314-314-1 / 8
Changer? Thadamalla Vol. VI No. 10 314-313-1 / 8
Dr. Suchitra 314-322-1 / 8
494. Samsung: The Smartphone Maker in Turmoil Mohanty 314-323-1 / 8

495. RadioShack’s Survival Strategies Ms. Nilosha Sharma Vol. VI No. 10 314-324-1 / 8
314-325-1 / 8
496. Colgate India Beats Competition with Innovation Ms. Rika Misra Vol. VI No. 11
Vol. VI No. 11
497. Uniqlo’s Unique Pricing Strategy Mr. Subhankar
Dutta

498. Walmart: On an Expansion Spree through Primary Dr. Azmal Hussain Vol. VI No. 11
Healthcare

499. Can Joe Kaeser Make Siemens Dynamic Once Ms. Nilosha Sharma Vol. VI No. 11
Again?

500. Fiat’s Maserati: A Launch to Ride on Luxury in Ms. Krupa Kansara Vol. VI No. 11
India

501. Novartis-Google Healthcare Alliance: Will it Dr. Azmal Hussain Vol. VI No. 11
Deliver?

502. Microsoft’s Acquisition of Mojang: A Right Move? Ms. Sushree Das Vol. VI No. 11

503. Coca-Cola: Aiming for the Top Spot in India Ms. Vasudha M Vol. VI No. 11

504. Walmart: Venturing in to Virtual Wholesale Stores Ms. Rika Misra Vol. VI No. 11
in India
Vol. VI No. 11
505. Huayi Brothers: The Disney of China Ms. Meenu Vol. VI No. 11
Bhatnagar

506. ITC: Unleashing Strategy 2.0 in Premium Brands Ms. J. Shalom

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Jenifer

507. Microsoft: Redefining Business Strategy under Mr. Subhankar Vol. VI No. 12 314-328-1 / 8
Satya Nadella Dutta 314-329-1 / 8
Vol. VI No. 12 314-332-1 / 8
508. Wawa: The Convenience Store with a Cult Ms. Punithavathi Vol. VI No. 12 314-331-1 / 8
Following! Srikant 314-344-1 / 8
314-345-1 / 8
509. Panasonic India: Exploring E-Retailing via ‘E-Store’ Ms. Rika Misra 314-367-1 / 8
314-369-1 / 8
510. Online Grocery Stores: Gaining Momentum in Ms. Sushree Das Vol. VI No. 12 314-370-1 / 8
India
Dr. Garima Ratna Vol. VI No. 12 315-002-1 / 8
511. Banks Taking Big Strides: The Digital Way Ms. Nilosha Sharma Vol. VI No. 12
315-003-1 / 8
512. Havas Group: Exploring Growth Strategies
315-057-1
513. The Tata Group: Consolidating for Further Ms. Vasudha M Vol. VII No. 8
Growth Vol. VII No. 8 314-369-1
Mr. Joel Sarosh 314-370-1
514. IndiGo: Navigating Air Pockets to Fly Higher Thadamalla 315-002-1 / 8
315-003-1 / 8
515. Stagecoach Group: Strategies to Tweak Bus Ms. Krupa K & Mr. Vol. VII No. 8 315-057-1 / 8
Ridership in the US Joel Sarosh 314-369-1 / 8

516. Google Buys Lift Labs: A Move to Reinvent Dr. Azmal Hussain Vol. VII No. 2 315-013-1 / 8
Healthcare
315-014-1 / 8
517. Tata Motors’ Zest: Will it Restore the Car Ms. Rika Misra Vol. VII No. 2
Maker’s Lost Sheen? 315-016-1 / 8

518. Educomp India: Drifting in the Digital Learning Ms. Vasudha M Vol. VII No. 1 315-017-1 / 8
Space (Compact Case) Vol. VII No. 1
Vol. VII No. 1
519. Mobile Wallet: Can the Service Catch up in India?Mr. Rajan Shah Vol. VII No. 2
(Compact Case) Vol. VII No. 2

520. Dropbox’s Innovative Strategy: Creating a Niche Dr. Suchitra
in the Cloud Storage Market (Compact Case) Mohanty

521. Portea Medical: Promoting Home Healthcare in Mr. Joel Sarosh
India Thadamalla

522. MasterCard Transition: Ajay Banga’s Hurdles Ms. Meenu
Bhatnagar

523. Tesco: Falling Fortunes of the UK Retailer Ms. Sapna Malhotra Vol. VII No. 2

524. Apple Pay: Can the Mobile Payment Process Mr. Joel Sarosh Vol. VII No. 2
Take Wings? Thadamalla Vol. VII No. 2
Vol. VII No. 2
525. Amazon’s Tie-Up with Future Group in India: An Ms. Vasudha M Vol. VII No. 2
Online-Offline Gambit? Vol. VII No. 2

526. Burger King: Launching ‘Signature Burger Ms. Rika Misra
Whopper’ in India

527. Facebook’s ‘Rooms’ Chat App: A User Ms. Sushree Das
Empowerment Strategy?

528. Dr. Sarfaraz Niazi: Creating Biosimilars to Dr. Azmal Hussain
Improvise Healthcare

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529. GoPro: Launching Consumer Drones Mr. Rajan Shah Vol. VII No. 2 315-018-1 / 8
315-020-1 / 8
530. Shalimar Paints: Strategies to Regain the Lost Ms. Krupa Kansara Vol. VII No. 2 315-021-1 / 8
Shade 315-023-1 / 8
315-024-1 / 8
531. Tesla’s ‘Open Source’ Model for its Patents: The Ms. Doris Vol. VII No. 1 315-025-1 / 8
Right Way to Go? Rajakumari John

532. Yum! Expands into the Middle East: Serving the Ms. Kavita Shukla & Vol. VII No. 3
Arab Market Ms. Sudha Bhatia

533. Philips: Driving Digital Transformation to Ms. Nilosha Sharma Vol. VII No. 3
Redefine Business

534. ‘Paper Boat’ from Hector Beverages: Tapping the Ms. S. Nithya Vol. VII No. 3
Indian Nostalgia

535. Cash Rich Yahoo!: Whither to Go? Dr. Garima Ratna Vol. VII No. 3 315-026-1 / 8

536. Facebook’s Internet.org Initiative - Serving the Ms. Punithavathi Vol. VII No. 3 315-027-1 / 8
Bottom of the Pyramid? Srikant 315-028-1 / 8
315-029-1 / 8
537. Can Facebook Take on Google’s YouTube? Dr. Suchitra Vol. VII No. 3 315-030-1 / 8
Mohanty 315-031-1 / 8
315-032-1 / 8
538. Snapdeal: Tapping India’s Burgeoning Mobile Ms. Rika Misra Vol. VII No. 3
Commerce Market

539. MustSeeIndia: Setting New Trends in Online Ms. Sushree Das Vol. VII No. 3
Travel Business

540. Pidilite Industries: Overcoming the Long-Term Ms. Krupa Kansara Vol. VII No. 3
Growth Blues

541. Indian Railways: On Tracks of Revamping Mr. Joel Sarosh Vol. VII No. 3

542. Lenovo to Reinvent with Motorola Acquisition? Ms. Keka Lahiri Vol. VII No. 3 315-034-1 / 8

543. Google-AbbVie R&D Partnership: A Win-Win Dr. Azmal Hussain Vol. VII No. 3 315-035-1 / 8
Venture? Vol. VII No. 3 315-036-1 / 8
Vol. VII No. 1 315-046-1 / 8
544. Harley-Davidson Vrooms into the Electric Two- Ms. Aparna Vol. VII No. 1 315-047-1 / 8
Wheeler Industry Venkatraman 315-048-1 / 8

545. Disrupting the Indian on-Demand Taxi Market – Mr. Rajan Shah
The Uber Way

546. Harvard Business School’s Innovation Dilemma Ms. Punithavathi
Srikant

547. Merck: Leveraging Digital Transformation Dr. Garima Ratna Vol. VII No. 1

548. Ryanair’s Digital Strategy to Drive Growth Dr. Suchitra Vol. VII No. 1 315-049-1 / 8
Mohanty

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549. Bootstrapped Zoho’s Success: A David vs. Goliath Ms. Punithavathi Vol. VII No. 3 315-050-1 / 8
Story Srikant 315-052-1 / 8
315-053-1 / 8
550. Alibaba’s Alipay: Building Better Healthcare in Mr. Rajan Shah Vol. VII No. 3
China

551. Spanish Major Telefónica: On an Expansion Ms. Nilosha Sharma Vol. VII No. 3
Misadventure

552. Primark’s Foray into the US Market Ms. Sapna Malhotra Vol. VII No. 3 315-054-1 / 8

553. Alibaba: Can it Gamble with Global Expansion? Dr. Garima Ratna Vol. VIII No. 1 315-055-1 / 8

554. Sanofi Pasteur’s Dengue Vaccine: Does Crisis Dr. Azmal Hussain Vol. VIII No. 1 315-056-1 / 8
Bring an Opportunity? Vol. VIII No. 1 315-157-1 / 8

555. ‘Amazon Local Services Marketplace Model’: The Dr. Suchitra
New E-Commerce Combat Zone Mohanty

556. Google’s Driverless Car: A Journey to the Future Ms. Sushree Das Vol. VIII No. 1 315-158-1 / 8

557. Bright Food Group: Banking on Acquisitions for Ms. Nilosha Sharma Vol. VIII No. 1 315-060-1 / 8
Global Expansion

558. GoldieBlox: The ‘Anti-Barbie’ Success? Ms. S Nithya Vol. VII No. 8 315-061-1 / 8

559. Walmart in China: Misreading Consumer Ms. Doris Vol. VIII No. 1 315-062-1 / 8
Behaviour? Rajakumari John

560. Twitter Acquires ZipDial: Tapping the ‘Missed Ms. Sandou Matilda Vol. VII No. 12 315-093-1 / 8
Call’ Opportunity Varonicha

561. Warren Buffett: Investment Strategies of ‘The Ms. Punithavathi Vol. VII No. 12 315-094-1 / 8
Oracle of Omaha’ Srikant Vol. VII No. 4 315-117-1 / 8

562. Heineken's Heiress Charlene de Carvalho: Mr. Joel Sarosh
Redefining Success Thadamalla

563. SpaceX: Dreaming Big for Colonising Mars Ms. Vasudha M Vol. VII No. 4 315-115-1 / 8

564. Khadim’s: Spreading Footprints Across India Ms. Keka Lahiri Vol. VII No. 4 315-116-1 / 8

565. BlackBerry Passport: RIM’s Knight in Shining Ms. Sapna Malhotra Vol. VII No. 4 315-132-1 / 8
Armour?

566. Tencent: Scripting Own Tale as a Global Ms. Nilosha Sharma Vol. VII No. 4 315-133-1 / 8
Challenger 315-134-1 / 8

567. Abercrombie & Fitch: Revival Plans of the Mr. Joel Sarosh Vol. VII No. 4
Apparel Retailer to Stay Relevant Thadamalla

568. Havells India: On an Aggressive Growth Path Ms. Krupa Kansara Vol. VII No. 4 315-163-1 / 8

569. Kotak’s Acquisition of ING Vysya Bank: A Win- Ms. Aparna Vol. VII No. 4 315-164-1 / 8
Win Deal? Venkatraman

Page - 38

570. Ecotrail: Paving the Way for Halal Cosmetics in Ms. Punithavathi Vol. VII No. 4 315-165-1 / 8
India Srikant 315-166-1 / 8
315-167-1 / 8
571. UNIQLO’s Market Entry Strategies in Canada Ms. Nilosha Sharma Vol. VII No. 4
315-168-1 / 8
572. Mattel Inc: Revitalisation Plans to Maximise Mr. Joel Sarosh Vol. VII No. 4 315-170-1 / 8
Potential Thadamalla 315-169-1 / 8
315-171-1 / 8
573. International Student Enrolment: Challenges to Ms. Doris Vol. VII No. 4 315-172-1 / 8
Universities Rajakumari John 315-174-1 / 8
315-173-1 / 8
574. Toshiba to Light up India: Dreaming Big Ms. Keka Lahiri Vol. VII No. 4
315-175-1 / 8
575. Dr. Naresh Trehan: The Heart Surgeon Doing Dr. Azmal Hussain Vol. VII No. 12
‘Business with a Soul’ 315-176-1 / 8
315-177-1/ 8
576. CarDekho.com: Driven by Success Ms. Krupa Kansara Vol. VII No. 5 315-178-1 / 8
315-179-1 / 8
577. Beauty E-Tailer ‘Birchbox’: Embracing Ms. S. Nithya Vol. VII No. 5 315-180-1 / 8
Omnichannel Retailing Vol. VII No. 5 315-146-1 / 8
Dr. Suchitra Vol. VII No. 5 315-147-1 / 8
578. Farfetch: Creating a ‘One-Stop Shop’ for High Mohanty 315-148-1 / 8
End Fashion Dr. Suchitra 315-185-1 / 8
Mohanty 315-150-1 / 8
579. Alibaba’s Market Entry Strategies in India 315-151-1 / 8
315-190-1 / 8
580. Staples’ Acquisition of Office Depot: Charting a Ms. Nilosha Sharma Vol. VII No. 5 315-191-1 / 8
Long Term Growth 315-192-1 / 8
315-159-1 / 8
581. CavinKare: Creating a Splash in the Dairy Ms. Sushree Das Vol. VII No. 5
Business? Vol. VII No. 5
Ms. Punithavathi Vol. VII No. 5
582. Why Target Retail Retreated From Canada? Srikant

583. ‘ICICI Digital Village’ Initiative: Tapping Rural Ms. Rika Misra
Opportunity

584. Uber: A Dichotomy of Innovation and Regulation Ms. Sapna Malhotra Vol. VII No. 5

585. Accor India: Tapping Opportunities in the Mid Ms. Nilosha Sharma Vol. VII No. 5
Market Segment

586. Aerosoles: Tata International’s Big Step into Ms. Keka Lahiri Vol. VII No. 5
Footwear Retail

587. Bisk Farm: The Biscuit Brand on an Expansion Ms. Sushree Das Vol. VII No. 5
Spree

588. Coca-Cola and PepsiCo: Sweating it Out Over Mr. Joel Sarosh Vol. VII No. 5
Declining Soda Sales in US Thadamalla

589. Patanjali Ayurved: Scaling Up High in Indian Mr. Subhankar DuttaVol. VII No. 6
FMCG Sector

590. Snapchat: Fad or Future? Ms. Sapna Malhotra Vol. VII No. 6

591. Etsy: Crafting an Uncertain Marketplace? Ms. S. Nithya Vol. VII No. 6

592. Theranos: A Disrupter in the Healthcare Industry Dr. Suchitra M & Dr. Vol. VII No. 6
Azmal Hussain

593. SpiceJet: Can the Airline Survive With the Dr. Garima Ratna Vol. VII No. 6
Turnaround Plans?

594. STAR India’s Game-changing Gambit – Will it Ms. Punithavathi Vol. VII No. 6
Payoff? Srikant

595. Ocado’s Maiden Profit: Has it Broken the Jinx? Ms. Amrita Sahay Vol. VIII No. 1

Page - 39

596. Ashiana Housing: On Ambitious Expansion Plans Ms. Krupa Kansara Vol. VIII No. 1 315-160-1 / 8
315-161-1 / 8
597. Galeria Kaufhof GmbH: Optimising Growth Ms. Meenu Vol. VIII No. 1 315-193-1 / 8
through Digitisation Bhatnagar 315-194-1 / 8

598. King Digital’s Candy Crush Saga Ms. Sapna Malhotra Vol. VII No. 6 315-195-1 / 8

599. Ola Cabs: Driving Ahead With Consolidation Dr. Garima Ratna & Vol. VII No. 6 315-204-1 / 8
Ms. Amrita S 315-209-1 / 8
315-210-1 / 8
600. Clarks: The British Shoemaker Takes Big Strides Ms. Nilosha Sharma Vol. VII No. 6 315-208-1 / 8
in India
315-207-1 / 8
601. William Penn: Writing Growth Story in the Mr. Rajan Shah Vol. VII No. 7
Luxury Pen Market of India 315-206-1 / 8

602. Campbell Soup Co’s Turnaround Strategy Ms. Vasudha M Vol. VII No. 7 315-205-1 / 8
315-218-1 / 8
603. Swarovski: Scripting Growth Beyond Jewellery Ms. Nilosha Sharma Vol. VII No. 7 315-219-1 / 8

604. Public-Private Partnerships in Healthcare: The Dr. Azmal Hussain Vol. VII No. 7 315-222-1 / 8
West Bengal Story Dr. Suchitra Vol. VII No. 7
Mohanty Vol. VII No. 7 315-224-1 / 8
605. Tata Group: Wooing the Digital Space to Drive Ms. Keka Lahiri Vol. VII No. 7
Future Growth 315-225-1 / 8
Ms. Sushree Das
606. Karur Vysya Bank: Managing Growth Through 315-152-1 / 8
Technology 315-153-1 / 8
315-154-1 / 8
607. The Kraft-Heinz Merger Deal: Setting a High
Trajectory for Growth 315-155-1 / 8

608. Vistara: Will it Fly High on Indian Sky? Ms. Rika Misra Vol. VII No. 7 315-156-1 / 8
315-236-1 / 8
609. Chipotle Mexican Grill: An American Success Ms. Sapna Malhotra Vol. VII No. 7 315-237-1 / 8
Story 315-238-1 / 8
315-232-1 / 8
610. Carnival Corp’s Dive into China’s Cruise Market: Mr. Rajan Shah Vol. VII No. 7 315-233-1 / 8
Will it Have a Smooth Voyage?

611. Mobilegeddon: Google’s ‘Mobile-Friendly’ Dr. Suchitra Vol. VII No. 7
Search Algorithm Mohanty

612. Can Nissan Woo Indians to Drive the Datsun Dr. Garima Ratna Vol. VII No. 7
GO+?

613. Sony Corp: Still on Slippery Path Ms. Punithavathi Vol. VII No. 1
Srikant

614. Can Zippo Keep the Iconic Flame Still Alive? Ms. Krupa Kansara Vol. VII No. 8

615. Sun Pharma-Technion Pact: A Win-Win Industry- Ms. Rika Misra and Vol. VII No. 8
Academia Partnership? Dr. Azmal Hussain Vol. VII No. 8
Vol. VII No. 8
616. Hidesign’s Positioning As A Lifestyle Brand – A Ms. Punithavathi
Growth Strategy? Srikant

617. Healthcare: The Next Big Thing for Digital Dr. Azmal Hussain
Revolution in India?

618. Apple Watch: Redefining Wearable Technology? Ms. Vasudha M Vol. VII No. 8

619. Flipkart’s Tie-Up with Dabbawalas: Technology Ms. Nilosha Sharma Vol. VII No. 8
Wooing Tradition?

620. McDonald’s: A Brand on Decline? Ms. Sapna Malhotra Vol. VII No. 8

621. What Went Wrong With Adidas in America? Ms. Amrita Sahay Vol. VII No. 8
Vol. VII No. 8
622. Starbucks’ Push into Grocery Business: A Brand Ms. Doris
Reinforcement Move? Rajakumari John

Page - 40

623. Turkish Airlines: Spreading Wings with Expansion Dr. Suchitra Vol. VII No. 8 315-234-1 / 8
Strategies Mohanty Vol. VII No. 8 315-235-1 / 8
315-245-1 / 8
624. Biyani’s Omni-Channel Strategy: Reviving Ms. Sushree Das 315-246-1 / 8
Fortunes of Future Group? 315-247-1 / 8
315-250-1 / 8
625. Paytm’s Foray into India’s Online Grocery MarketMs. Rika Misra Vol. VII No. 9 315-251-1 / 8
315-252-1 / 8
626. Dr. Patrick Soon-Shiong: Redefining Healthcare Dr. Azmal Hussain Vol. VII No. 9 315-256-1 / 8
with Techno Innovations 315-257-1 / 8
315-263-1 / 8
627. M-Pesa: Will the Expansion Strategy Pay Off? Dr. Suchitra Vol. VII No. 12 315-264-1 / 8
Mohanty 315-265-1 / 8
315-258-1
628. Karkhana Zinda Tilismath: Growth Ambitions of Mr. Joel Sarosh Vol. VII No. 9 315-266-1 / 8
the Herbal Panacea Thadamalla
315-262-1 / 8
629. Angry Birds: Aiming to Fly High With Lego Dr. Suchitra Vol. VII No. 9 315-260-1 / 8
Mohanty 315-261-1 / 8
315-240-1 / 8
630. Airbus A380: Struggling for Survival Dr. Garima Ratna & Vol. VII No. 9 315-271-1 / 8
Ms. Amrita Sahay 315-269-1 / 8
315-270-1 / 8
631. Apple: Can it Grow Any Further? Ms. Sapna Malhotra Vol. VII No. 9 315-272-1 / 8
315-274-1 / 8
632. Air India: Is Privatisation the Only Panacea for Dr. Garima Ratna Vol. VII No. 12 315-275-1 / 8
the National Carrier? Vol. VII No. 9
Vol. VII No. 12
633. Danube’s Foray into Real Estate: Leveraging ExpoMs. Priyanka
2020 Opportunities for Growth? Chandanani

634. Yum! Brands in China: Facing Brand Fatigue? Ms. Doris
Rajakumari John

635. Wildcraft: Surging Ahead With Adventure Gear Ms. Amrita Sahay Vol. VII No. 12

636. Snapdeal: Surging Ahead in the Indian E-Com Ms. Vasudha M Vol. IX No. 5
Market (Compact Case)

637. Burger King to Spice up Global Palate with Ms. Aparna Vol. VII No. 12
Vegetarian Menu Venkatraman

638. Apple’s HealthKit: Upgrading to Stay Competitive Dr. Azmal Hussain & Vol. VII No. 12

Dr. Suchitra M

639. Women-Only Cabs: A Panacea for Women Safety Ms. Rika Misra Vol. VII No. 12

640. Starbucks Closing Down La Boulange Stores: Ms. Doris Vol. VII No. 9
What Went Wrong? Rajakumari John

641. Maggi in Instant Trouble: Can Nestle India Ms. Amrita Sahay Vol. VII No. 10
Restore the Brand Image?

642. Huawei India: Exploring Innovative Growth Ms. Nilosha Sharma Vol. VII No. 10
Strategies

643. Will Apple Music Disrupt The Music Streaming Ms. Punithavathi Vol. VII No. 10
Industry Srikant

644. Singapore International Airlines Group: Crafting Mr. Joel Sarosh Vol. VII No. 10
Brand Portfolio for Growth Thadamalla

645. Kohl’s: Innovation Spurring Growth for the Ms. S. Nithya Vol. VII No. 10
Retailer

646. Swiss Watchmaker Frédérique Constant’s Ms. Nilosha Sharma Vol. VII No. 10
Survival Dilemma

647. ‘Dabur Baby’: Can Dabur Sustain in the Premium Ms. Rika Misra Vol. VII No. 10
Baby Care Market in India?

Page - 41

648. Aldi UK: The Discount Grocer on a Growth Spree Dr. Suchitra Vol. VII No. 10 315-285-1 / 8
Mohanty Vol. VII No. 10 315-286-1 / 8
Vol. VII No. 12 315-287-1 / 8
649. Emami Acquires Kesh King: An Aggressive Ms. Keka Lahiri Vol. VII No. 10 315-288-1 / 8
Growth Strategy? 315-289-1 / 8
315-296-1 / 8
650. Parle: Betting Big on India's Premium Biscuits Ms. Rika Misra 315-298-1 / 8
Segment 315-299-1 / 8
315-304-1 / 8
651. Huawei: Setting Ringtones in the US Smartphone Dr. Garima Ratna 315-305-1 / 8
Market 315-309-1 / 8
315-308-1 / 8
652. Fitbit: Facing Challenges in Wearables Ms. Sapna Malhotra Vol. VII No. 10 515-200-1 / 8
315-307-8 / 8
653. State Bank of India: E-Commerce Tie-ups to DriveMr. Subhankar Dutta Vol. VII No. 11 315-335-1 / 8
Growth? 315-334-1 / 8
315-333-1 / 8
654. Myntra: Can it be the ‘Facebook of Fashion’ Ms. Rika Misra Vol. VII No. 11 315-339-1 / 8
Network? 315-336-1 / 8
315-338-1 / 8
655. Michael Kors: Fashion Favourite No More? Ms. Sapna Malhotra Vol. VII No. 11 315-349-1 / 8
315-348-1 / 8
656. CEMEX: Differentiation as a Growth Strategy Ms. Meenu Vol. VII No. 11 315-347-1 / 8
Bhatnagar 315-346-1 / 8
315-345-1 / 8
657. Yelp: Treading on Turbulence? Ms. Amrita Sahay Vol. VII No. 11 315-353-1

658. Hero Electronix: Hero Group’s Leap into Ms. Keka Lahiri Vol. VII No. 11
Electronics

659. SBG Cleantech Ltd: Bringing Sunshine to India’s Ms. Keka Lahiri Vol. VII No. 11
Power Sector

660. Asda: Restoring Brand Warmth to Retain Ms. Nilosha Sharma Vol. VII No. 11
Customers

661. Green Vehicles: Gaining Momentum in India Ms. Rika Misra Vol. VII No. 11

662. Pernod Ricard: On a Spirited Growth Journey Mr. Subhankar DuttaVol. VII No. 12
Dr. Garima Ratna Vol. VII No. 12
663. Dangote Group: Unlocking Opportunities in Dr. Azmal Hussain Vol. VII No. 12
Africa Ms. Sapna Malhotra Vol. VIII No. 1

664. Guroo: Bringing Price Transparency to US
Healthcare Consumers?

665. Keurig: Brewing Trouble in Coffee Cup?

666. Carpooling in India: A Growing Social Trend? Ms. Sushree Das Vol. VIII No. 1

667. Tesla: Revolutionising Energy Storage? Ms. Meenu Vol. VIII No. 1
Bhatnagar
Under
668. The Unilever Foundry: Spearheading the Spirit of Ms. Vasudha M Publication
Radical Openness Under
Publication
669. P&G’s Open Innovation Model: ‘Connect + Ms. Doris Under
Develop’ Rajakumari John Publication
Under
670. Spiceworks Inc.: Building Transparency in Mr. Rajan Shah Publication
Business Under
Publication
671. ‘The Guardian’ (Angel) of Open Journalism – Ms. Punithavathi Under
Breaking the Mould? Srikant Publication

672. Kering: Defining Sustainability through Radical Dr. Suchitra
Openness Mohanty

673. SWAYAM: India’s Self-Learning MOOCs Platform Mr. Rajan Shah
(Compact Case)

Page - 42

674. Wikipedia: A Standard Bearer of Openness? Ms. Aparna Under 315-354-1
(Compact Case) Venkatraman Publication 316-0020-1/ 8
Vol. VIII No. 1 316-0021-1/8
675. Mars India’s Expansion Strategies in the Indian Ms. Sushree Das 316-0022-1/8
Pet Food Market Vol. VIII No. 1 316-0023-1/8
316-0024-1/8
676. E-Tailer Lenskart Betting Big on Brick and Ms. Amrita Sahay Vol. VIII No. 2 316-0025-1 /8
Mortar: Will the Gamble Payoff? 316-0026-1/8
Vol. VIII No. 2 316-0027-1/8
677. Maruti Suzuki: Breaking The Small Car Image Ms. Rika Misra 316-0040-1/ 8
With Ciaz Vol. VIII No. 2 316-0041-1/8
Vol. VIII No. 2
678. Cleveland Clinic and Hebrew University: A Virtual Dr. Azmal Hussain 316-0044-1/8
Partnership to Redefine Nanotechnology?
316-0045-1/8
679. Corporate Restructuring at Google Ms. Aparna
Venkatraman 316-0046-1/8

680. Grofers: Global Ambitions of the Local Start-up? Ms. Keka Lahiri 316-0051-1 /8
316-0052-1 /8
681. Apple in China: Facing Falling Fortunes? Dr. Garima Ratna Vol. VIII No. 2 316-0048-1 /8
316-0054-1 /8
682. Discovery Group’s Innovative Business Model: Ms. Doris Vol. VIII No. 2 316-0055-1 /8
Can it Sustain? Rajakumari John 316-0043-1
316-0047-1 /8
683. Foodpanda: Trouble in Store for the Food Ms. Amrita Sahay Vol. VIII No. 2 316-0049-1 /8
Startup? 316-0056-1/8
316-0057-1/8
684. Google’s ‘Infinix Hot 2’: A Strategic Move to Tap Dr. Suchitra Vol. VIII No. 2 316-0062-1/8
African Market? Mohanty

Ms. Nilosha Sharma

685. Gap Inc.: Can the Ageing Brand be Revived? and Ms. Krupa Vol. VIII No. 3

Kansara

686. Microsoft Windows 10: Cannibalization or Game Dr. Preeti Bajaj Vol. VIII No. 3
Changer?

687. IndiGo: The Low-Cost Airline’s Success Formula Mr. Rajan Shah and Under
Mr. Joel Sarosh Publication
Thadamalla

688. Amazon Web Services: The Pioneer in Cloud Ms. Vasudha M Under
Computing Publication

689. Instagram: Exploring an Innovative Monetisation Ms. Nilosha Sharma Under
Model Publication

690. ‘Jan Aushadhi’: Will the Revamping Strategy Pay Dr. Azmal Hussain Vol. VIII No. 3
Off?

691. Paytm: Growing through Acquisitions Dr. Garima Ratna Vol. VIII No. 3

692. Takata Airbags: Triggering Panic Recalls Ms. Amrita Sahay Vol. VIII No. 3

693. ‘Mind Your Fleet’: A Threat to Uber and Ola on Mr. S.K. Kohli and Vol. IX No. 5
Indian Roads? (Compact Case) Mr. Abhijeet Poddar

694. Acquisition of Israeli Dairy Company Tnuva by Ms. Doris Vol. VIII No. 3
Bright Foods – On the Right Track? Rajakumari John

695. AIIMS: The Premier Healer in Turmoil? Dr. Azmal Hussain Vol. VIII No. 3

696. Sistema – RCom Merger Deal: Dawn of a New Ms. Keka Lahiri Vol. VIII No. 3
Era in Indian Telecom Sector?

697. HUL’s Acquisition of Indulekha: A Strategic Ms. Nilosha Sharma Vol. VIII No. 3
Return to Hair Care Segment? Mr. Joel Sarosh Under

698. City Football Group: Crafting an Innovative

Page - 43

Business Model Thadamalla and Ms. Publication
Nilosha Sharma

699. Duolingo: A De facto Language Tutor? Ms. Punithavathi Under 316-0063-1/8
Srikant Publication
316-0064-1/8
700. Practo: Transforming Healthcare Dynamics with Dr. Suchitra Under
Technology Mohanty & Dr. Publication 316-0066-1/8
Azmal Hussain 316-0067-1/8
316-0068-1/8
701. Philips’ Transition to Circular Economy: Can the Ms. Doris Under 316-0091-1/8
Innovation Sustain? Rajakumari John Publication 316-0092-1/8
316-0093-1/8
702. IRCTC-Foodpanda Tie-up: A Happy Journey? Ms. Rika Misra Vol. VIII No. 3 316-0096-1/8
Vol. VIII No. 3 316-0096-1/8
703. ‘Google for India’ – Taking Technology for a Leap Ms. Punithavathi 316-0100-1/8
Srikant Vol. VIII No. 4 316-0101-1 /8
316-0102-1 /8
704. Everlane: Promoting Responsible Shopping Ms. Meenu 316-0103-1 /8
Through Radical Transparency Bhatnagar 316-0120-1
316-0121-1
705. Wockhardt’s Way of Surviving Turbulent Times Ms. Krupa Kansara Vol. VIII No. 4 316-0122-1
316-0123-1/8
706. Apollo Hospitals: Embracing Transport Giants for Dr. Azmal Hussain Vol. VIII No. 4 316-0124-1/8
Business Optimisation 316-0125-1/8
316-0127-1/8
707. Tata International Limited: Expanding Footprints Ms. Nilosha Sharma Vol. VIII No. 4
to Africa 316-0128-1/8

708. Pfizer-Allergan Buyout Pact: Prompting an Dr. Azmal Hussain Vol. VIII No. 4 316-0130-1/8
Unprecedented Tax Inversion Row? 316-0131-1/8

709. Quikr.com: Can it Ride the Changing Tide? Ms. Krupa Kansara Vol. VIII No. 4

710. American Apparel: Life Beyond Bankruptcy Ms. Amrita Sahay Vol. VIII No. 4

711. Twitter in its Tenth Year: What Lies Ahead? Ms. Sapna Malhotra Vol. VIII No. 4

712. Battery Maker A123 Systems’ Revival Plans: Ms. Meenu Vol. VIII No. 4
Striking the Right Spark? Bhatnagar

713. BlaBlaCar: Can it Have a Smooth Ride in India? Mr. S. K. Kohli & Mr. Vol. IX No. 5
(Compact Case) Abhijeet Poddar

714. Digital India: Keys to Unlock the Business Mr. Joel Sarosh Vol. IX No. 5
Potential (Compact Case) Thadamalla

715. Shuttl - An Uber for Buses in India? (Compact Mr. S.K. Kohli and Vol. IX No. 5
Case) Mr. Abhijeet Poddar

716. Coca-Cola in an Energising Deal with Monster Ms. Vasudha M Vol. VIII No. 4

717. Times Now in UK: A Laudable Launch? Ms. Keka Lahiri Vol. VIII No. 4

718. Trouble Brewing at Groupon: Tough Times Ms. Amrita Sahay Vol. VIII No. 5
Ahead
Ms. Vasudha M Under
719. eBay: Can the US E-tailer Recoup in India? Publication
(Case Centre Competition Entry) Ms. Doris
Rajakumari John Under
Shanghai Tang: The Chinese Fashion Brand Publication

720. Makes a Bid for the West

(Case Centre Competition Entry)

721. Walmart: The Retail Giant in Crisis Ms. Sapna Malhotra Vol. VIII No. 5

722. Netflix Inc. Global Expansion Plans: A Quick-Fix Mr. Joel Sarosh Vol. VIII No. 5
Solution to Gather Critical Mass? Thadamalla

Page - 44

723. Whole Foods Market: Can the Organic Food Ms. Sapna Malhotra Vol. VIII No. 5 316-0152-1/8
Pioneer Regain Growth? 316-0154-1/8
316-0155-1/8
724. Deyor Rooms: Can They Redefine the Hotel Ms. Rika Misra Vol. VIII No. 5 316-0159-1/8
Aggregation Business in India? 316-0153-1/8
316-0156-1/8
725. OYO Rooms: Offering Affordable Hotel Stay Ms. Amrita Sahay Vol. VIII No. 5 316-0157-1/8
316-0158-1/8
726. What Makes The Kroger Company Tick in the Ms. Meenu Vol. VIII No. 5 316-0168-1/8
Supermarket Industry? Bhatnagar
316-0169-1/8
727. Walt Disney: Riding on ‘Star Wars’ Mania? Ms. Keka Lahiri Vol. VIII No. 5 316-0175-1/8
316-0176-1/8
728. Skechers’ Pan-Asia Strategy: Can it Repeat its US Ms. Krupa Kansara Vol. VIII No. 5 316-0177-1/8
Success? Vol. VIII No. 5 316-0178-1/8
316-0186-1
729. Embraer: Embracing ‘New Metrics of Success’ Dr. Suchitra
Mohanty 316-0179-1/8
316-0174-1/8
730. Blue Star: On a Growth Spree in the AC Business Ms. Nilosha Sharma Vol. VIII No. 5 316-0182-1/8

731. Expo 2020: Will the Looming Global Recession Mr. Syed Munawwar Vol. VIII No. 5 316-0183-1/8
Cast A Shadow on the Event? Ahmed

732. Volkswagen: Get it Right Dr. Garima Ratna Vol. VIII No. 6

733. Skill India Mission: Fostering Public Private Ms. Sharmila Vol. VIII No. 6
Partnership Majumdar

734. Baidu Driving the Driverless Car: A Challenge to Mr. Subhankar DuttaVol. VIII No. 6
Google?

735. Thomas Cook India – SBI Partnership: A Win-Win Ms. Rika Misra Vol. VIII No. 6
Deal?

736. ShopClues: Exploring Growth in Small Towns Ms. Tanaya Baruah Vol. VIII No. 6

737. Amazon Launching Grocery Delivery App in India Mr. S. K. Kohli & Vol. IX No. 5
– A Winning Move? (Compact Case) Mr. Abhijeet Poddar

738. Quintillion Media: A Disruptor in the Digital Ms. Krupa Kansara Vol. VIII No. 6
Publishing Space?

739. BHP Billiton’s Brazilian Disaster: Crisis Time for Ms. Amrita Sahay Vol. VIII No. 6
the Mining Behemoth

740. Zoctr: The ‘Flipkart of Healthcare’ in the Making? Dr. Azmal Hussain Vol. VIII No. 6

Expo 2020: A Catalyst for Dubai’s Tourism Ms. Sudha Bhatia
Sector?
741. and Mr. Syed Vol. VIII No. 6

Munawwar Ahmed

Page - 45

742. Motorcycle Taxis: Solving Urban Transport Ms. Nilosha Sharma Vol. VIII No. 6 316-0184-1/8
Conundrum in India? 316-0185-1/8
316-0187-1/8
743. HBO India: Image Makeover to Move Ahead Ms. Sonia kataria Vol. VIII No. 6 316-0189-1/8
316-0190-1/8
744. First Republic Bank: Digital Transformation with Ms. Krupa Kansara Vol. VIII No. 6 316-0192-1/8
a Human Touch 316-0193-1/8
316-0194-1/8
745. CERA India’s Business Expansion Strategies Ms. K Bhavika Reddy Vol. VIII No. 6 316-0203-1/8
316-0204-1/8
746. WeWork’s Foray into India: A Boon for Start- Ms. Keka Lahiri Vol. VIII No. 7 316-0205-1/8
ups? 316-0200-1/8
316-0201-1 /8
747. Avon’s Turnaround Plans: A Move in the Right Ms. Nilosha Sharma Vol. VIII No. 7 316-0202-1/8
Track? 316-0207-1/8
316-0208-1/8
748. Coca Cola’s Foray into India’s Value-Added DairyMs. Rika Misra Vol. VIII No. 7 316-0210-1/8
Drinks Market with Vio 316-0209-1/8
316-0212-1/8
749. Merck: Supporting Digital Health Start-ups in Mr. Rajan Shah Vol. VIII No. 7 316-0213-1/8
Africa 316-0214-1/8
316-0215-1/8
750. Sport England: Driving Social Change through Mr. Joel Sarosh Vol. VIII No. 7 316-0216-1/8
Consumer Approach Thadamalla 316-0218-1/8
316-0219-1/8
751. Can David Potts Revive the Falling Fortunes of Ms. Nilosha Sharma Vol. VIII No. 7
Morrisons?

752. Jugnoo: Leveraging on Smartphone Penetration Ms. Krupa kansara Vol. VIII No. 7

753. Education Loans: Investing for Future India? Ms. Sharmila Vol. VIII No. 7
Majumdar

754. SABMiller Sales Weakened by Volatile Currency Mr. Subhankar Dutta Vol. VIII No. 7
Challenge

755. ‘The Unbound Collection’: Hyatt’s Anti-Hotel Ms. Sonia Kataria Vol. VIII No. 7
Brand to Spur Growth?

756. Vodafone’s 4G Launch in India: Will it Trigger a Ms. Keka Lahiri Vol. VIII No. 7
Price War?

757. BuzzFeed: Driving Innovation in Global Media Dr. Suchitra Vol. VIII No. 7
Industry Mohanty

758. Zika Virus: A New Global Health Emergency? Dr. Azmal hussain Vol. VIII No. 7

759. Sri Sri Ayurveda: Setting the Stage for Another Ms. Rika Misra Vol. VIII No. 7
Consumer Product War?
Under
760. Going Global – The ‘Dalian Wanda’ Way Mr. Rajan Shah Publication
Under
761. COMAC’s Commercial Aircraft Venture: Carrying Mr. Joel Sarosh Publication
High-Flying Ambitions? Thadamalla Under
Publication
762. Xiaomi in China: Struggling with ‘Cooling’ Dr. Garima Ratna Under
Growth Publication

763. Alibaba’s Acquisition of South China Morning Dr. Suchitra Vol. VIII No. 8
Post: A Good Buy? Mohanty
Vol. VIII No. 8
764. Facebook Loses Face in ‘Free Basics’ Initiative in Ms. Punithavathi
India Srikant

765. Studiowest: Tata’s Re-entry to the Cosmetics Ms. Amrita Shay
Market

766. VIP: The Luggage King’s Growth Crisis Ms. Vasudha M Vol. VIII No. 8

Page - 46

767. Woolworths: Can the Supermarket Chain Revive Ms. Tanaya Baruah Vol. VIII No. 8 316-0164-1/8
Falling Fortunes? Vol. VIII No. 8 316-0171-1/8

768. Nintendo: Hopping the Smartphone Bandwagon Dr. Garima Ratna

769. ‘Titan Juxt’: A Smart Launch? Mr. Subhankar Dutta Vol. VIII No. 8 316-0222-1/8

770. Renault: Driving its Way to China for Growth Ms. Tanaya Baruah Vol. VIII No. 8 316-0223-1/8
316-0224-1/8
771. Anbang Insurance Group: American AcquisitionsMr. Rajan Shah Vol. VIII No. 8 316-0226-1/8
as a Growth Strategy 316-0227-1/8
316-0230-1/8
772. Xerox: Facing Turbulence Ms. Amrita Sahay Vol. VIII No. 8 316-0231-1/8
316-0232-1/8
773. Nike's 2020 Growth Strategy: Can CEO Mark Mr. Joel Sarosh Vol. VIII No. 8 316-0234-1/8
Parker 'Just Do It'? Thadamalla 316-0235-1/8
316-0236-1/8
774. Online Retailer Jumia: Africa’s Amazon? Ms. Doris Rajakumari Vol. VIII No. 8 316-0242-1/8
John 316-0243-1/8
316-0244-1/8
775. Gatimaan Express: Indian Railways on a Fast Ms. Rika Misra Vol. VIII No. 9
Track 316-0264-1
316-0265-1
776. Gucci’s Turnaround – Is the Luxury Brand Back Ms. Punithavathi Vol. VIII No. 9 316-0267-1/8
in Vogue? Srikant 316-0268-1/8
316-0269-1/8
777. Coty’s New Growth Strategy: Creating a World Ms. Sonia Kataria Vol. VIII No. 9 316-0282-1/8
Class Beauty Experience? 316-0281-1/8
316-0283-1/8
778. Asian Paints: Painting a Larger Canvas of Home Ms. Nilosha Sharma Vol. VIII No. 9 316-0284-1/8
Décor Needs

779. Citigroup to Exit Retail Banking in Latin America: Mr. Subhankar Dutta Vol. VIII No. 9
A Wise Move?

780. Big Bash League: Scripting a New Paradigm for Dr. Garima Ratna Vol. VIII No. 9
Cricket?

781. Shake Shack: Shaping Up to be the ‘Better Ms. Sapna Malhotra Vol. VIII No. 9
Burger’

782. Atom Bank: Scripting a Success Story Through Dr. Suchitra Vol. VIII No. 9
‘Neo Banking Model’? Mohanty

783. Free Mobile: Disrupting the French Mobile Ms. Vasudha M Vol. IX No. 5
Landscape (Compact Case)

784. Can Ideas Inspire Infosys to Grow Big? (CompactMr. Tilak Thomas Vol. IX No. 5
Case)

785. Luxottica Group SpA: Leadership Crisis Affecting Mr. Rajan Shah Vol. VIII No. 9
Growth Prospects

786. DS Group’s Pulse Candy on a Growth Spree Ms. Krupa Kansara Vol. VIII No. 9

787. Cosmetic Retailer Lush: Will its Ethical Growth Ms. Sonia Kataria Vol. VIII No. 9
Strategy Payoff? Under
Publication
788. Falabella’s Innovative Growth Strategy in Latin Dr. Suchitra Vol. VIII No. 9
America (EFMD Competition Entry ) Mohanty
Vol. VIII No. 9
789. ‘Bisleri Pop’: Bisleri’s Re-entry into India’s Soft Ms. Rika Misra
Drinks Market

790. Mi-Fone: A Mobile ‘Made in Africa, for Africa’ Ms. Punithavathi
Srikant

791. ‘True Blue’: Sachin Tendulkar’s New Innings Ms. Amrita Sahay Vol. VIII No. 10

792. Mercedes-Benz: Charting a Success Trail in India Ms. Tanaya Baruah Vol. VIII No. 10 316-0285-1/8

Page - 47

793. Will Shanghai Disneyland Bring the Disney Ms. Doris Rajakumari Vol. VIII No. 10 316-0286-1/8
Magic to China? John 316-0287-1/8
316-0288-1/8
794. Hyundai’s ‘Make in India’ Plan: Riding on High Ms. Keka Lahiri Vol. VIII No. 10 316-0289-1/8
Hopes? 316-0299-1/8
316-0298-1/8
795. Starbucks in China: Can its Success Continue? Ms. Doris Rajakumari Vol. VIII No. 10 316-0297-1/8
John 316-0317-1/8
316-0332-1/8
796. Lufthansa: Scaling New Heights of Success Ms. Tanaya Baruah Vol. VIII No. 10 316-0318-1/8
316-0316-1/8
797. Can Steve Rowe Restore Growth for Marks & Ms. Sapna Malhotra Vol. VIII No. 10 316-0311-1/8
Spencer?

798. ‘Five Guys’ Becomes U.K’s Favourite Fast Food Ms. Amrita Sahay Vol. VIII No. 10
Chain: What Next? Vol. VIII No. 10
Dr. Suchitra Vol. VIII No. 10
799. Starbucks in South Africa: A Strategic Move to Mohanty Vol. VIII No. 10
Conquer the Continent? Dr. Suchitra Vol. VIII No. 10
Mohanty
800. Hershey’s in China: Tough Times Ahead? Ms. Rika Misra

801. Fabelle: ITC’s Foray into Luxury Chocolates Ms. Sushree Das

802. Microsoft’s Acquisition of LinkedIn: A
Synergistic Move?

803. Burberry: Negotiating a Tough Business Dr. Garima Ratna Vol. VIII No. 10
Environment Ms. Vasudha M Vol. VIII No. 10

804. Hershey’s Bid to Stay Relevant

805. Can Macy’s Overcome its Mounting Troubles? Ms. Sapna Malhotra Vol. VIII No. 11 316-0312-1/8

806. Big Box Retailer Sears: In Search of the Lost Ms. Meenu Under Publication 316-0313-1/8
Glory? Bhatnagar

807. Versace’s Digital Strategy to Drive Growth Ms. Nilosha Sharma Under Publication 316-0321-1/8

808. Can Cadbury Overcome the Creme Egg Fiasco? Ms. Sapna Malhotra Under Publication 316-0322-1/8

809. illycaffe: Braving the Odds to Brew a New Mr. Joel Sarosh Vol. IX No. 6 317-0148-1/8
Destiny (Family Enterprise Competition) Thadamalla

810. Can Meru Cabs Surge Ahead with ‘Reverse Ms. Tanaya Baruah Under Publication 316-0319-1/8
Surge’ Strategy

811. StoreKing: Tapping the Rural E-Commerce Ms. Doris Rajakumari Under Publication 316-0320-1/8
Market in India John

812. YU Televentures: Innovating to Dominate India’s Ms. Sonia Kataria Vol. VIII No. 11 316-0324-1/8
Mobile Space

813. Walmart vs Amazon: Battle of the Titans Dr. Suchitra Vol. VIII No. 11 316-0327-1/8
Mohanty

814. Bigbasket: Betting Big on Indian Online Grocery Ms. Amrita Sahay Under Publication 316-0329-1/8
Market

815. LeEco: Grand Plans for India’s Smartphone Ms. Nilosha Sharma Under Publication 316-0328-1/8
Ecosystem

816. ‘Ola Lux’: Ola’s Foray into Luxury Car Service Ms. Rika Misra Under Publication 316-0334-1/8

817. Peabody Energy: Collapse of the Coal Giant Dr. Garima Ratna Under Publication 316-0331-1/8
Ms. Vasudha M
818. 365 by Whole Foods Market: Wooing the Ms. Meenu Under Publication 316-0330-1/8
Millennials?

819. Danaher Corporation: Splitting to Succeed? Vol. IX No. 6 316-0396-1/8

Page - 48

(2016 John Molson) Bhatnagar

820. Li-Ning: Reinventing With the Changing Times Ms. Punithavathi Vol. IX No. 6 316-0397-1/8
(2016 John Molson) Srikant

821. Amazon India-Vodafone Tie-Up: Expanding Ms. Rika Misra Under Publication 316-0335-1/8
Offline Presence

822. Nirma’s Buyout of Lafarge: A Win-Win Deal? Ms. Sushree Das Under Publication 316-033-7-1/8

823. Five Star Chicken’s Rebranding Strategy in India: Ms. Shwetha Kumari Vol. VIII No. 11 316-0336-1/8
A Smart Move?

824. Tata CLiQ: Can the 'Phygital' Model be a Game Ms. Nilosha Sharma Vol. VIII No. 11 316-0338-1/8
Changer?

825. The Indian Book Market: Scripting a New GrowthMs. Sharmila Under Publication 316-0341-1/8
Story? Majumdar

826. Alibaba’s E-commerce Strategy for Rural China Ms. Doris Rajakumari Vol. VIII No. 11 316-0340-1/8
John

827. Uber – Didi Bonhomie in China: Unleashing a Ms. Sushree Das Under Publication 316-0348-1/8
Bigger Game Plan?

828. Micromax Diversification: Will it Disrupt the Ms. Krupa Kansara Under Publication 316-0347-1/8
White Goods Space?

829. HCL Technologies: Struggling to Retain Business Ms. Sonia Kataria Under Publication 316-0346-1/8

830. Leicester City FC Turnaround: An Inspiration to Mr. Joel Sarosh Vol. VIII No. 11 316-0349-1/8
the World of Business? Thadamalla

831. The Dollar Shave Club: Can the Unilever Deal Ms. Vasudha M Vol. IX No. 6 317-0110-1/8
Add Sheen? (2016 John Molson)

832. DuPont - Dow Chemical Merger: A Happy Ms. Amrita Sahay Vol. VIII No. 11 316-0350-1/8
Wedlock?

833. Flipkart Acquires Jabong: A Move to Strengthen Ms. Shwetha Kumari Under Publication 316-0398-1/8
Market Position? (2016 John Molson)

834. Honda’s Scooter Strategy: Scripting a Ms. Sushree Das Under Publication 316-0351-1/8
Turnaround with Activa

835. Encyclopaedia Britannica’s Digital Ms. Nilosha Sharma Under Publication 316-0352-1/8
Transformation

836. Uber Cedes in China: What Went Wrong? Ms. Tanaya Baruah Vol. VIII No. 11 316-0356-1/8

837. Klöckner’s Digital Transformation: Will the Ms. Meenu Under Publication 316-0355-1/8
Disruptive Model Work for the Steel Major? Bhatnagar

838. HUL’s New Range of Baby Care Products: A Ms. Rika Misra Vol. VIII No. 11 316-0366-1/8
Challenge to J&J?

839. Aeropostale: Can the Clothing Retailer Emerge Ms.Sapna Malhotra Under Publication 316-0362-1/8
from Bankruptcy?

840. Airbnb’s Rising Valuation: Will the Bubble Burst? Dr. Suchitra Vol. IX No. 6 TCC ref. No.
(2016 John Molson) Mohanty awaited

841. Foxconn’s Acquisition of Sharp: Dreams of Ms. Meenu Under Publication 316-0365-1/8
Building a Global Brand? Bhatnagar

842. Cisco’s Transition: A Tremor too Big? Ms. Sushree Das Vol. VIII No. 11 316-0363-1/8

843. Brand Factory: On an Expansion Spree Ms. Keka Lahiri Under Publication 316-0372-1/8

844. Urban Outfitters Acquires Italian Food Chain: An Ms. Doris RajakumariUnder Publication 316-0373-1/8
Unrelated Growth Strategy? John

Page - 49