combinepdf

Instagram

Profile Image
 110 x 110 px

Photo
Thumbnails
161 x 161 px

Photo Size
 1080 x 1080 px

Copyright © 2019 S L Social

Twitter

Profile Image Header Photo
 400 x 400 px 1500 X 500 px

In Stream Photo
  440 x 220 px

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LinkedIn

Background Image
1000 x 425 px

Profile Image
 400 x 400 px

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Pinterest

Profile Image
165 x 165 px

Board
Display 
 222 x 150 px

Thumbnails
 50 x 50 px

Pin SIzes 
238 px wide

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YouTube

Channel Cover Photo
2560 x 1440 px

Video Uploads
1280 x 760 px

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you
have got this!
Copyright © 2019 S L Social

NOVEMBER REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

DECEMBER

PLAN & DREAM

December 2019

SUN MON TUE WED THU FRI SAT Trending Events

01 02 03 04 05 06 07 #DayWithoutArt
#TreeDressingDay
08 09 10 11 12 13 14 #NationalCookieDay
#HotCocoaDay
15 16 17 18 19 20 21 #FirstDayofWinter
#ChristmasEve
22 23 24 25 26 27 28 #MerryChristmas
#BoxingDay
#NYE

29 30 31

Copyright © 2019 S L Social

REVIEWING TO REFINE

What stage are you at now?

Zero Goals Set Minimal Idea Of Goals Monthly Goals Defined Yearly Goals Defined Goals Integrated
No Monitoring  Across the Business

Minimal Monitoring Defined Customer Proactive Outreach & Systems Feed into
Service Process Customer Service Overarching Strategy

No Content Planning Content Available - Monthly Content Plan 3 Month Content Plan 12 Month Content Plan
Minimal Planning

Minimal Interaction Replies To Comments Full Interaction Daily Full Interaction Daily - 24/7 System &
Managed By Team Processes In Place

Zero Reporting Records Vanity Stats - Benchmarks Against Uses Tools To Analyse Daily Insights &  
likes, followers etc. Goals Set  & Report Weekly Reports

Copyright © 2019 S L Social

Let's start with a checklist...

Set clear goals and objectives for what you want to achieve
Understand your target customer by creating a customer profile
Decide which social media channels you will be active on
Research relevant awareness days, events & customer interests
Create a content plan for what to post on what channel
Engage with your audience and be loyal to them
Measure your success, learn, refine & repeat

Copyright © 2019 S L Social

Social Media Target Audience

Social Media Goals Due:
1) Due:
2) Due:
3)

Social Media Channels of Choice

Copyright © 2019 S L Social

Create a customer profile

Demographic
Psychographic
Offline Activity
Online Activity

Copyright © 2019 S L Social

Review events & awareness days

April May June

April Fools Day Ovarian Cancer Day World Milk Day
Walk to Work Day Pet Trade Show IMATS
Pillow Fight Day Sun Aware Week Isle of Wight Festival
World Health Day Anti Ageing Show Blood Donor Day
London Marathon Mental Health Week Royal Ascot
Stationery Week FA Cup Final Father's Day
Pro Hairdresser Live  World Goth Day Glastonbury 
I'national Dance Day Chelsea Flower Show Wimbledon

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Create a content plan

Date Event Theme Channel Social Post Image Scheduled?

Notes

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Monitor & review

Best performing image # Popular hashtags

Current demographics Audience Reach

Most clicked link Competitor Insights

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2019 REVIEW ACTIONS

KEY TAKE OUTS ACTIVITIES TO DO QUESTIONS TO ASK

OBJECTIVES ADDITIONAL NOTES

KEY GOALS & OBJECTIVES

Copyright © 2019 S L Social

the best is yet to come

Copyright © 2019 S L Social

DECEMBER REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

Notes

Copyright © 2019 S L Social

Notes

Copyright © 2019 S L Social

Notes

Copyright © 2019 S L Social

Thank you!

I hope you have enjoyed my yearly workbook.
Please share your learnings on the platform you're most comfortable
with using the hashtag #SheSmashedSocial
If there's any help you need or questions you want to ask me, just email
[email protected] or follow & DM me on Instagram.

@SLSocial

See you next year!

Copyright © 2019 S L Social