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JULY REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

AUGUST

LOVE & COMMITTMENT

August 2019

SUN MON TUE WED THU FRI SAT

01 02 03 Trending Events

04 05 06 07 08 09 10 S L Social's Anniversary!
#YorkshireDay
11 12 13 14 15 16 17 #CatDay
#WorldElephantDay
18 19 20 21 22 23 24 #LeftHandersDay
#RelaxationDay
#WorldPhotoDay
#NationalToothFairyDay
#NationalDogDay

25 26 27 28 29 30 31

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PLANNING & ORGANISATION

SPRINGT

2019 Goal Setting2016COLLECTION

My 2019 business
goal is...

I will do these 3 things to reach
my goal...

This will help me to stick to
my goal...

I will know I have reached my goal
when...

TIMELESS STYLE

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Twitter Chat Schedule

CHAT MON TUE WED THU FRI SAT SUN

#DIGITALHOUR 8-9PM 8-9PM
#UKBUSINESSHOUR
8-9PM 2-3PM

#WEDDINGMARKET 6-7PM
#BABYGIFTSHOUR 
8:30-9:30PM

#BBLOGGERS 8:30-9:30PM 8:30-9:30PM
#BUYBRITISHBRANDS 
8-9PM
#BUYONLINEHOUR
#FBLOGGERS

#GIFTHOUR 8-9PM
#HANDMADEHOUR
#ORGANICHOUR  8:30-9:30PM

8-9PM

#MUMMIES HOUR 1-2PM 8-9PM
#PHOTOGRAPHERSHOUR 8-9PM

#WRITECHAT  Copyright © 2019 S L Social

SOCIAL MEDIA PLANNER

WEEK: CHANNEL:

MON TUES WED THURS FRI SAT SUN

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What TOPIC: Then, this happened:
Happened KEY GOAL: Conclusion:
This Week Introduction:

NAME: First, this happened:
DATE:
I NOW DESERVE: This also happened:

Copyright © 2019 S L Social

Have you tried creating a weeks worth of content in a
mornings work? Hopefully you're at that stage.

What you need to get into the habit of now, is creating a
months worth well in advance.

I suggest setting aside 1 day per month to review past post
performance, write new content and create new images,
which you will then schedule to the platforms.

Having all your content for next month ready by the 15th of
the current month should be your aim. Choose a Friday,
that's always a nice day to do this sort of thing - or even a
Sunday afternoon and evening.

Copyright © 2019 S L Social

Attempting to juggle all of your social media accounts can become tricky
and time consuming. It leaves you open to make simple mistakes like
forgetting a Tweet on a national awareness day or not posting for days.

Here are my favourite tools to help make life a little simpler...

Bitly does a lot more than just shortening links, it shows real time analytics
and has the ability to track clicks from each post or tweet.

Hootsuite is the most popular social media management tool for a reason.
Besides being able to execute content across up to ten social media
platforms from a super simple interface, you can also manage comments,
monitor conversations and measure campaign results. It's love.

Later.com will change your life. You can upload all your images to the
media library, create & save captions & hashtag lists, then cleverly drag &
drop to a monthly calendar. Your daily posts will be automatically published
to Instagram, complete with tagging & location settings too.

Copyright © 2019 S L Social

The single biggest help for managing multiple social media
accounts is the ability to access everything in one place. Whilst
there are a range of free scheduling tools allowing you to do so, I
highly recommend Later & Hootsuite. I have used these tools
since they each launched & can tell you that global brands use it
too.

Scheduling your content needs to become part of your monthly
routine. I set aside one day a month to create content (including
copywriting and design) and schedule it. This may seem a lot of
time, but trust me it saves time in the long run and once
complete you can tick it off your daily to do list. It's also the only
way you will be able to consistently serve your audience each
and every day with strong, appealing content.

Copyright © 2019 S L Social

don't look around

Look Up!

Copyright © 2019 S L Social

AUGUST REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

SEPTEMBER

NERVE & TRANSITION

September 2019

Trending Events SUN MON TUE WED THU FRI SAT

#NationalWildlifeDay 01 02 03 04 05 06 07
#NationalGrandparentsDay 08 11 12 13 14
#FridayThe13th 09 10
#TalkLikeAPirateDay 15 18 19 20 21
#PeaceDay 16 17
#NationalDoodleDay 22 25 26 27 28
#WorldTourismDay

23 24

29 30

Copyright © 2019 S L Social

BEING ACTIVE IN ONLINE
COMMUNITIES

Getting Started with Facebook Groups

Before getting started, you want to find which Facebook groups your ideal clients are active in. Here's how you can find
other Groups to be active in:
Type in keywords related to your niche in the Facebook search bar.
Go to the 'Groups' part of the search results.
Check each of the group descriptions to make sure your ideal clients are in those groups.
If they are, then join the groups.
Get familiar with the group and if it aligns with you and your ideal clients are in there, then you’re ready to go.
Introduce yourself & be active!
Chose 2-3 at a time, we don't want overwhelm!

Copyright © 2019 S L Social

Step One

Commit to posting in the groups 1-3 times per day.
These can include a combination of any of the following posts...
SELF PROMO > Tell people who you are, what you do, points of credibility & why you set out your business. Try & have
some fun & aim for others to be able to relate to you.
ENGAGING > Try & get a conversation going by asking a question...it can be as simply as Where do you live? or Tell me in
10 words or less what do you do?
VALUE ADD > This is the most important in my opinion. You want to show you're an expert, so give solutions to people's
problems & share resources that will help them out.

Copyright © 2019 S L Social

Step Two

Once you've been active & helpful for 1-4 weeks, you can start to offer your services - but carefully & only on promo days.
Give them a sneak peek of how you can help by introducing your offer. Be clear & tell them exactly what you want them
to do (i.e. book online, message your Page or comment to give permission for you to PM them).
I share links to simple landing pages that make it easy to either book a free 15 minute discovery call or view my online
courses that they can easily purchase in just one click.

Copyright © 2019 S L Social

Your Own Group

Creating your own Facebook Group is time consuming & takes effort & consistency, but can reap so many rewards.
The key thing is CONSISTENCY.
Even when you just have a handful of members, keep going! What helped me was setting a content theme for each day
of the week 1) so they knew what was coming & 2) so I could create content more quickly & schedule it a month ahead.
Monday > could be motivational (quotes etc.)
Wednesday > may offer the chance for members to share their Pages/Group
Friday > a fun day, so share something humourous
You then need to make sure you reply to every comment. Be supportive & take your time.
Keep going, it will pay off in time. I'm 3 years in but now see 70% of sales from my Group members.

Copyright © 2019 S L Social

Checklist Notes

SET UP
What’s your Group going to be about?
Who do you want in?
Think of an attention-grabbing, easy to remember
name
What will make people join?
Add some rules & guidelines to stop too much self
promo

BRAND IT
Tie in with your brand colours & theme
Try and add some photos of you to keep it personal
Keep the conversation flowing with pretty images

PROMOTE IT
Contact your email database to get newbies in
Share it on all your other social channels

PLAN IT
Plan your daily content, like you do on your Page
Aim to go Live at least once a week
Give your members something to talk about, ask
questions
Schedule it all via Facebook so you're consistent
every day

Copyright © 2019 S L Social

List of Groups I like Notes

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My Goal Planner

MY GOAL: WEEK'S REWARD:

THINGS I NEED TO DO EVERYDAY SMT W T F S
TO REACH MY GOAL:

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work like a

BOSS

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SEPTEMBER REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

OCTOBER

CREDIT & FAME

October 2019

SUN MON TUE WED THU FRI SAT Trending Events

01 02 03 04 05 #InternationalCoffeeDay
#NameYourCarDay
06 07 08 09 10 11 12 #WorldSmileDay
#WorldPostDay
13 14 15 16 17 18 19 #NationalNoBraDay
#GlobalHandwashingDay
20 21 #GirlBoss 26 # B o s s D a y#GirlBoss
#iPodDay
22 23 24 25 #Halloween

27 28 29 30 31

Copyright © 2019 S L Social

REFINE YOUR ONLINE
PROFILE

Introduction But first...

I joined LinkedIn in December 2008; 6 years after Clear
it launched in 2002. Why? Curiousity. Did I love it? your
No. mind

It wasn't until summer 2015 that I became more Inhale.
active on there, predominantly because I wanted Exhale.
to excel in my career and look for new Repeat.
opportunities.

Years down the line, I have over 2,000
connections and now incorporate LinkedIn into
my everyday life.

I created this workbook following a series of
training sessions to my clients and realising it was
the missing element in the learning curve.

This workbook is designed to help you get the
most out of your LinkedIn Personal Profile. You
will find questions and tasks throughout, which
are set to test and guide you to becoming
confident and knowledgeable . 

Take your time, share advice with other readers
via #SheSmashedSocial but most of all...

Enjoy x

Copyright © 2019 S L Social

Delve Into The Past Empower Yourself

Before we dive into the basics of LinkedIn, I want Has that got you thinking? Does anything stop
you to have a few moments to reflect. you from boasting about these achievements on
Think about your career.  LinkedIn? It shouldn't.
When did it begin?
Jot down a few traits you have or promotions
What has been your greatest achievement? you have gained and enjoy a few moments
reflecting on your strengths!
What are your aspirations?

In what role did you excel? 

Copyright © 2019 S L Social

Understand Your Values No One Is You

Now I want you to identify what you think your What are your greatest skills and strengths?
key values are. What about your characteristics?
What makes you unique?
Take a look at the below. Which resonate with
you?

Circle them...

Abundance Health Perfection
Assertiveness
Balance Honesty Power
Belonging
Courage Independance Respect
Confidence
Determination Intuition Rest
Discipline
Energy Justice Security
Efficiency
Freedom Joyous Success
Focus
Generosity Kindness Team
Growth
Knowledge Truth

Leadership Vision

Learning Vitality

Motivation Wealth

Modesty Wisdom

Organisation Yielding

Optimism Zealous

Copyright © 2019 S L Social

Defining Your Personal Refining Your Summary
Brand
Now, let’s try creating your Summary. Focus on
Let's take a look at the Snapshot box being human. It is best not to use bullet points
because you want to portray your humanity
Have a go at writing your personal headline. It and engage a conversational tone.
doesn’t have to be your current job title. One
example could be “Keeping the company You have 2,000 characters to play with. Keep to
together, one spreadsheet at a time” or three paragraphs;
“Wordsmith with proven ability to translate
business objectives into communication 1) Talk about who you are
strategies” 2) Express the value you provide to businesses
3) Add a little personality, but keep professional

Copyright © 2019 S L Social

Experience: Entice With Your Experience

The Key Element Now you have a go. Get creative. 

The Experience section is much more than your CV. Look back at all the notes made in this book and
   combine then into one eye catching introduction to
Each section needs to explain what the company you.
does and what you do or did to contribute to its
success.

Don’t just copy and paste your job descriptions.
Think about what you would say to potential
connections at a networking event.

Write a few variations in a word document. Spend
time reviewing and refining over the course of a few
days. When you're happy with it, update your profile!

The only
source of
knowledge is
experience

Copyright © 2019 S L Social

Adopt The '12 Minutes A Day' Rule Daily Checklist

In as little as 12 minutes a day, you can build Update your status
a strong network of connections and See who has viewed your profile
achieve an all-star profile. Send a message to a connection
Comment on or share an update 
Here’s a handy checklist for some of the Send 3-5 connection invites
things you can do each day via your Join a LinkedIn Group and introduce yourself
LinkedIn iOS or Android app. Start your own LinkedIn Group
Search for relevant LinkedIn Groups to join
Even completing just one of these per day Read a Pulse article and like or comment on it
will grow your profile strength. Write a Pulse article
Request a recommendation from someone 
Write a recommendation for a connection
Update your profile with new information

Copyright © 2019 S L Social

LinkedIn Pulse Article Planner

JAN FEB MAR APR

What one skill do How do you What's the best What's your one
you plan on unwind & refocus thing about your key metric to
outside of work? measure for
acquiring this industry at the success?
year? moment?

MAY JUN JUL AUG

What advice What big change How do you What's the best
would you give would you like to create a better or worst piece of
your 21 year old workplace for you
see in your advice you've
self? industry & why? & your team? been given?

SEP OCT NOV DEC

What's been your What does a What would be What's the one
big break/success typical day in your your best day at question you

in your career? life look like? work ever? always get asked?

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Article Planning

Jan Jul
Feb Aug
Mar Sep

Apr Oct

May Nov
Jun Dec

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start

today

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OCTOBER REVIEW

Monitor & Review

What works well?

What doesn't work well?

What will I do differently next month?

Copyright © 2019 S L Social

NOVEMBER

ENLIGHTEN & EDUCATE

November 2019

Trending Events SUN MON TUE WED THU FRI SAT

#Movember 03 04 05 06 07 01 02
#DayoftheDead 10 11 12 13 14 08 09
#BonfireNight 17 18 19 20 21 15 16
#RemembranceDay 24 25 26 27 28 22 23
#WorldKindnessDay 29 30
#FastFoodDay
#MensDay
#WorldTVDay
#NationalCakeDay
#BlackFriday
#SmallBusinessSaturday

Copyright © 2019 S L Social

YOUR STYLE GUIDE

Your Colour Palette

Choose your colour palette based on your company or logo colours. Notes
The following colours should always be used in your graphic design

images & videos.

Pantone # Code Pantone # Code Pantone # Code Pantone # Code

Note down your favourite filters to use on social media

Instagram
Twitter
Facebook

Copyright © 2019 S L Social

Your Fonts Notes

Note down your company fonts to be used across all digital marketing.
Both the header & body fonts chosen should complement each other
Header

Body

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Your Logo Notes

This is the logo for [______________________________]
This logo must appear on all image & videos that are published to our

social media channels.

The logo for [____________________________] should always
appear at the [____________________________________________} of
every photo or video we post.

Copyright © 2019 S L Social

Your Tone Notes

List your requirements & expectations for social media content

Facebook

Tone____________________________
Example post____________________________________________

Instagram

Tone____________________________
Example caption____________________________________________
Hashtags___________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________

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Facebook

Cover Photo
 828 x 315 px
Profile Image
 180 x 180 px

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