Next Steps 87 some advice about how to avoid overlooking alternatives, see my book A 21st Century Ethical Toolbox (Oxford University Press). For more on the "how to" of creative thinking—how to come up with genuinely new alternatives in seemingly "stuck" situations—see the many works of Edward DeBono, such as DeBono's Thinking Course (Ariel/BBC). The field of rhetoric studies the persuasive use of language, especially in arguments. One excellent text in the field is The Aims of Argument: A Rhetoric and Reader, by Timothy Crusins and Carolyn Channell (Mayfield Publishing Company). A literary approach to argumentation from this angle is The Realm of Rhetoric, by Chaim Perelman (University of Notre Dame Press). Specifically on the fallacies (Chapter X), see Howard Kahane's Logic and Contemporary Rhetoric (Wadsworth Publishing Company). For historical and theoretical treatment of the fallacies, see Fallacies, by C. Hamblin (Methuen). For citation styles, a useful short guidebook is Writing with Sources, by Gordon Harvey (Hackett Publishing Company). On style in general, still unmatched is William Strunk and E. B. White's The Elements of Style (Macmillan)—a book in spirit much like this one. Keep them together on a shelf somewhere, and don't let them gather dust!