The Press Readership & Information Pack - Stuff.co.nz

Other Media

The Weekend Press

The Press - Average 233,00

The Star - Average 141,500

Christchurch Mail 132,000

The Northern Outlook - Average 33,000

The Central Canterbury News 23,000

0 50,000 100,000 150,000 200,000

All people 1
Source: Nielsen Media R

Survey Q1

301,000 Total
00 Readership

ALL PEOPLE 15+
SOUTH ISLAND

The Weekend Press exceeds
any other newspaper in
readership

250,000 300,000

15+ South Island
Research National Readership
1 2007 – Q4 2007

The Weekend Press

The Press - Average

Christchurch Star - Average 40%

Christchurch Mail 37%

The Northern Outlook - Average 9%

Central Canterbury News 6%

0% 10% 20% 30% 40%

All people 15+
Source: Nielsen Media R

Survey Q1

Readership

64%

in
52% Christchurch

ALL PEOPLE 15+

The Press is the highest
read newspaper within the
Christchurch Urban area
market

50% 60%

+ Chch Urban Area
Research National Readership

2007 – Q4 2007

The Press The Christchurch Mail Christchurch Star APN Ca

220,000

170,000

120,000

70,000

20,000

January - DJeacneumabryer- 1D9ec9e8Jmublye2r 0200J1a0n1-uJuanrye-2D0e0c2eJmulbye2r0200J2a0n2-uJuanrye-2D0e0c3eJmulbye2r0200J3a0n3-uJuanrye-2D0e0c4eJmuJlbayen2ru02a0r0y4024-0J0un5e- 2D0e0ce5mJuJbalyen2ru20a00ry0525-0J0u6ne- 2006
Decem

Ju
J

All people 15+ Sou
Source: Nielsen Media R

Survey Q1

anterbury Communities Trends in
Readership
muJbalyen2ru20a00ry0626-0J0u7ne- D20e0ce7mber 2007
ALL PEOPLE 15+
SOUTH ISLAND

On average, The Press is the
most read newspaper - by a
long shot

uth Island, Average issue
Research National Readership
1 2007 – Q4 2007

The Press Average Issue The Weekend Press The Star Averag

90% 70% 70% 58% 59% 74%
80% 72% 73%
70% 42% 57% 57% 61%
60% 50% 47% 47% 46% 45%
50% 57% 42%
40%
30% $20,000+ $30,000+ $40,000+ $60,000+ $80,000+
20%
10%

0%
> $20,000

All people 15+ Chr
Average Issue a

Source: Nielsen Media Re
Survey Q1 2

Averagege Issue77%74%

Issue64%59%

Readership36%
30%
by Household

Income

ALL PEOPLE 15+
CHRISTCHURCH
URBAN AREA

$100,000+ $120,000+

The Press reaches all the
top income levels within
the Christchurch market

ristchurch Urban Area
and Weekend Press
esearch National Readership
2007 – Q4 2007



Sectional
Readership

Why we have different s

REGULAR LIVE SECTIONS – SECTI

ƒ Section A and B are the two sections read by a
ƒ They contain all the latest news locally, nation
ƒ Advertisers wanting to catch a wide range of p

TARGETED SECTIONS – ZEST, BUS
MAINLANDER, ENTERTAINMENT, 4

ƒ The targeted environments are sections delive
interested in these particular areas will turn to

ƒ The quality of reader can be more defined and
ƒ Advertisers wanting to target specific demogra

advertising mix

CLASSIFIEDS SECTIONS – PROPER

ƒ The classifieds sections are destination sectio
you’re serious about buying a house, car or fin

ƒ Although the readership is lower than the regu
buyer is very high and advertisers can catch th

sections

ION A, WORLD

a wide range of The Press readers
nally and internationally
people should look at advertising within these sections

SINESS, SPORT, ESCAPE, ARTS,
48 HOURS, MUSIC, THE BOX

ering high value to our readers, those who are
o these sections
d targeted
aphics should consider these sections as part of their

RTY, DRIVE, YOUR CAREER

ons – they will deliver to the advertiser hot prospects. If
nding a job, these dedicated sections are a must read.
ular or targeted sections, the quality of the potential
hese people who are “in the market to buy”

Monday’s Press

SECTION A WORLD
210,000 readers 181,000 readers

Females 45% Females 43%
Males 55% Males 57%

BUSINESSDAY
99,000 readers
Females 29%

Males 71%

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

ESCAPE SUPER SPORT
110,000 readers 135,000 readers

Females 47% Females 32%
Males 53% Males 68%

ENTERTAINMENT
140,000 readers

Females 49%
Males 51%

Tuesday’s Press

SECTION A WORLD
211,000 readers 183,000 readers

Females 45% Females 44%
Males 55% Males 56%

All peop
Source: Nielsen Media Res

Survey Q1 20

BUSINESSDAY FAMILY
99,000 readers 105,000 readers
Females 29%
Females 53%
Males 71% Males 47%
COMMERCIAL PROPERTY
ENTERTAINMENT
61,000 readers 137,000 readers
Females 38%
Females 49%
Males 62% Males 51%
SPORT

134,000 readers
Females 33%
Males 67%

ple 15+
search National Readership
007 – Q4 2007

Wednesday’s Press

SECTION A WO
228,000 readers 196,00

Females 49% Fema
Males 51% Male

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

ORLD BUSINESSDAY
00 readers 103,000 readers
ales 46%
es 54% Females 31%
Males 69%

Wednesday’s Press

ARTS PRO
99,000 readers 87,00
Females 54% Fema

Males 46% Mal
YOUR CAREER D
83,000 readers
Females 45% 53,00
Fema
Males 55%
Mal
All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

OPERTY ENTERTAINMENT
00 readers 144,000 readers
ales 46%
les 54% Females 51%
DRIVE Males 49%
00 readers SPORT
ales 23%
les 77% 140,000 readers
Females 34%
Males 66%

Thursday’s Press

SECTION A WORLD
201,000 readers 174,000 readers

Females 45% Females 43%
Males 55% Males 57%
BUSINESS

91,000 readers
Females 32%

Males 68%

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

ZEST ENTERTAINMENT
121,000 readers 132,000 readers

Females 63% Females 48%
Males 37% Males 52%
SPORT

129,000 readers
Females 34%
Males 66%

Friday’s Press

SECTION A WORLD
204,000 readers 175,000 readers

Females 45% Females 43%
Males 55% Males 57%
BUSINESS

95,000 readers
Females 31%

Males 69%

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

ENTERTAINMENT SUPER SPORT
133,000 readers 128,000 readers

Females 49% Females 30%
Males 51% Males 70%
PUNT

43,000 readers
Females 30%

Males 70%

The Weekend Press

SECTION A WO
280,000 readers 246,00

Females 49% Fema
Males 51% Male

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

ORLD 48 HOURS
00 readers 200,000 readers
ales 46%
es 54% Females 51%
Males 49%

The Weekend Press

MAINLANDER BUSIN
217,000 readers 129,00

Females 51% Fema
Males 49% Mal
GARDENING

142,000 readers
Females 58%
Males 42%

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

NESSDAY WEEKEND SPORT
00 readers 177,000 readers
ales 31%
les 69% Females 35%
Males 65%

The Weekend Press

YOUR CAREER PROPERTY
113,000 readers 134,000 readers

Females 45% Females 46%
Males 55% Males 54%

All people 15+
Source: Nielsen Media Research National Readership

Survey Q1 2007 – Q4 2007

DRIVE CLASSIFIEDS
83,000 readers 123,000 readers
Females 23%
Females 46%
Males 77% Males 54%