Grand Val Campaign Brochure

MISSION POSSIBLE

THE ZETA

Revolution
CONTINUES

VALERIE HOLLINGSWORTH BAKER
FOR INTERNATIONAL GRAND BASILEUS
1

THE EVOLUTION OF THE

Revolution

Membership

Delta Mu Zeta Chapter
Harlem, New York – Atlantic Region

Membership Levels
Induction – May 1982
Life Member – 1992
Golden Life Member – 1998
Diamond Level Contribution – April 2013

National Experience

• International Centennial Grand Basileus – 2018 - Present
• National First Anti-Basileus – 2016 – 2018
• National Director of Strategic Planning – Appointment August 2012 –

2016
• Zeta Organizational Leadership (ZOL) Committee – Member 2005 –

2008
• National ZOL Trainer – 2005 – 2008
• Chairman of the National Executive Board – Elected 2000 – 2004
• 11th Atlantic Regional Director – Appointed 1996 – 2000

Boulé Attendance – 18
1982 (Richmond, VA), 1984 (Detroit MI), 1986 (Anaheim, CA), 1990 (St.
Louis, MO), 1992 (Charlotte, NC), 1994 (Orlando, FL), 1996 (Dallas TX),
1998 (Atlanta, GA), 2000 (Philadelphia, PA), 2002 (New Orleans, LA), 2004
(Hollywood, CA), 2006 (Hollywood, CA), 2008 (Las Vegas, NV), 2010 (Dallas,
TX), 2012 (Chicago, IL), 2014 (Washington, DC), 2016 (Orlando, FL), 2018
(New Orleans, LA)

• Attended Zeta Phi Beta Sorority, Incorporated 75th Anniversary
Celebration in Washington DC – 1995

• Attended Zeta Phi Beta Sorority, Incorporated 85th Anniversary in
Washington, DC

National Executive Board Meeting Attendance – 27
1984, 1986, 1993, 1996, 1998, 2000, 2001, 2002, 2003, 2004, 2005, 2006,
2007, 2008, 2009, 2010, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019,
2020, 2021, 2022

2

Regional Experience

• 55th Atlantic Regional Conference Marshal – 2013
• Regional Z-HOPETM Coordinator – 2006 – 2008
• Regional Tamias – Elected 1990 {served (2) terms}
• 46th Atlantic Regional Conference Marshal – 1995
• 11th Atlantic Regional Director – Appointed 1996 – 2000

Regional Conferences Attendance- 22
1982, 1983, 1984, 1985, 1986, 1987, 1989, 1991, 1993, 1995, 1997, 1999,
2001, 2003, 2005, 2007, 2011, 2013, 2015, 2017, 2019, 2021

Regional Executive Board Meeting Attendance- 36
1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994,
1995, 1996, 1997, 1998, 1999, 2000, 2001, 2003, 2004, 2005, 2006, 2007,
2008, 2009, 2011, 2013, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022

State Experience

• New York State Director of Chapter Management & Development –
Appointment September 2012 – 2014

• New York State Conference Marshal – 2012
• New York State Conference Marshal – 1996
• State Tamias – Elected 1986 {served (2) terms}
• Graduate Member to the Regional Nominating Committee – served

two terms – 1985-1986 and 1990-1991

State Conference Attendance- 37
1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994,
1995, 1996, 1997, 1998, 1999, 2000, 2001, 2003, 2004, 2005, 2006, 2007,
2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019,
2021

State Executive Board Meeting Attendance – 33
1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994,
1995, 1996, 1997, 1998, 1999, 2000, 2001, 2004, 2006, 2007, 2008, 2009,
2010, 2013, 2014, 2015, 2016, 2017,2018, 2019, 2020

3

Local Experience

• Chapter Management & Development – Director - August 2012 – 2014
• Basileus – 1994-1998 and 2006-2008 {Elected to serve (3) terms}
• 2nd Anti Basileus – 2002 through 2006 {Elected to serve (2) terms}
• Tamias – 1986-1990 and 2010-2012 {Elected to serve (3) terms}
• Z-HOPETM Coordinator – 2002- 2010
• 60th Chapter Anniversary Celebration – Chairperson 2010
• 50th Chapter Anniversary Celebration – Chairperson 2000
• 43rd Chapter Anniversary Celebration – Chairperson 1983
• Soror Hollingsworth Baker held the position of Tamias on the Local,

State and Regional levels simultaneously and still is the only Soror in
the Atlantic Region to have achieved this milestone to date.

40 Years

ACTIVE UNINTERRUPTED SERVICE

4

2018-2019 THE ZETA

2019-2020Revolution

2020-2021Elected

INTERNATIONAL CENTENNIAL GRAND BASILEUS
JULY 2018

MEMBERSHIP GROWTH

Global Expansion Highlights

• First of the Divine 9 to charter a Graduate chapter in the British Virgin
Islands

• Historic reactivation of the Liberia Charter
• Chartered a chapter in Ghana, West Africa
• Chartered a chapter in New Hampshire

FIVE New Grad/Undergrad Charters
FOUR New Amicae Auxiliary Charters
FIVE Reactivated Grad/ Undergrad Chapters
ONE Reactivated Amicae Auxiliary Charter

TEN New Grad/Undergrad Charters
EIGHT New Amicae Auxiliary Charters
TWO Reactivated Grad/ Undergrad Chapters
SEVEN Reactivated Amicae Auxiliary Charters

NINE New Grad/Undergrad Charters
TWO New Amicae Auxiliary Charters
THREE Reactivated Grad/ Undergrad Chapters
TWO Reactivated Amicae Auxiliary Charters

5

Membership Stats

2018 – 2019 2019 – 2020 2020 – 2021

21,153 23,770 27,168

12.37% 14.34%

• Appointed the first Chapter Charter Feasibility and Sustainability
committee to further Zeta’s expansion efforts.

• Granted official Statehood status to the chapters in The Bahamas
(previously part of Florida State membership) combined with a
mission trip to help assist our Sorors and their communities because
of Hurricane Dorian.

• Granted official Statehood status to the chapters in Massachusetts
which were previously part of the Tri-State membership.

• Opened Life Membership on January 16, 2020. 415 new Life Members
were placed on the official membership roll.

• Inducted four honorary members: Vivica A. Fox (Actress and
Entrepreneur), Chaka Khan (Music Icon and Entrepreneur),
Archbishop Mary L. Palmer (First African American Female
Archbishop in the US), and Dr. Linda L. Singh (Retired Major General
Adjutant of the Maryland Army National Guard).

COMMUNICATION/PUBLICATIONS

Created the following communication/publication vehicles:
• ZNN (Zeta Network News) weekly news brief
• Membership Matters (semi-annual on-line magazine)
• The Annual Report
• First Flip Edition of the Archon – (2 publications in one)

TECHNOLOGY

• Launched the first comprehensive on-line Membership Database
-Members can now pay their National, Regional and State dues online,
as well as update their membership profile.

• Launched the first Learning Management Database.

• Created e-learning courses for membership intake.

• Launched the first comprehensive on-line Membership Intake.

• Online MIP process includes completion of applications, course of
study and payment of fees/shipping.

6

• MIP Applications and MIP Fees are no longer required to be sent
directly to the International First Anti-Basileus for processing.
This is a major accomplishment as it is the first time in the
history of the organization this type of enhancement to an
existing manual initiative has been addressed.

• Introduced Electronic Signature through Adobe sign to execute all
Contracts/MOU’s

• Commissioned a Record Management team to covert our paper files
to electronic files – saved Zeta over $65,000 prior to COVID in the
conversion of paper files

• Launched the first Stork’s Nest App.

EDUCATION

• Launched the Reboot of the Zeta Professional Leadership Academy.
• Rebooted the Train the Trainer initiative.

TRAINING INITIATIVES

• Grow with Google – ZOL trainers have trained over 9800 members
and people in their communities since Feb 2021 - October 2021 on
various subjects such as building your brand, design thinking for
entrepreneurs, managing your online presence, resume writing,
digital skills for everyday tasks and basic Google online navigation.
The goal of this partnership was for each partner to train 20,000
women of color by September 2022. Zeta was one of six partners
chosen and received $100,000.00 to be a key stakeholder in this
initiative.

• Sustainability training program for new chapter charters and
reinstated chapters has been launched by the Chapter Charter
and Reactivation Committee since July 2019. A total of 24 new
or reinstated chapters have completed or are in the process of
completing this intensive training program facilitated by the
Committee, with assistance from the ZOL Trainers and various
program directors of the Members Administration.

NEWSWORTHY AND NOTEWORTHY SCHOLARSHIPS

Created the Centennial Founders’ Scholarship Initiative which will grant a
full scholarship to a graduating senior over a five-year period.

$100,000 Scholarship $125,000 Scholarship
Awarded on Juneteenth 2020 to Awarded October 2021 to a
a high school graduate attending high school graduate attending

Stanford University. Macalester College.

7

PROGRAMMATIC/CAPSTONE
INITIATIVES

• Partnered with the Infinity Global Group to assist in sponsoring the
Wo Ye Bra (Business entrepreneurship program) in Ghana West
Africa – 56 women trained and $18,500.00 has been donated since
October 2019 – Sept 2021

• Purple Reign Challenge was created as a March of Dimes Initiative.
(Chapters/Members organized lighting up buildings, statuses, and
bridges in their local municipalities)

• Took first place in the March of Dimes Alpha/Zeta Challenge three
years in a row totaling $2,248,346.

• January 2020 Z-HOPETM Service Initiative - Donated 13,000 bundles
of socks, hats, mittens, scarves, socks, and blankets to Martha’s Table
in Washington, DC.

• June 2020 Z-HOPETM Service Initiative donated $84,822.00 to the DC
Public Schools to help fund the construction of outdoor school rooms
in eight (8) at risk areas in DC that serve predominately Black and
Latino children.

Donated

$50,342.70 (2018-2019) to St Jude.
$129,515.35 (2019-2020) to St. Jude – most money raised to date by Zeta
Phi Beta Sorority.
$70,074.00 (2018-2019) to the American Cancer Society.
$216,580.15 (2019-2020) to the American Cancer Society – 3 combined
campaigns – Relay for life, Hope Lodge and Making Strides against Breast
Cancer – most money raised to date by Zeta Phi Beta Sorority.
$22,997.99 (2019-2020) to Women Veterans Rock.
$52,650.43 (2020-2021) to Women Veterans Rock.
$23,250.02 (2019-2020) to Micah’s Voice.
$16,300.00 (2020-2021) to Micah’s Voice.
$25,000.00 to the Ranfurly Home (Children’s Orphanage in The Bahamas).

8

PARTNERSHIPS

Procured strategic partnerships with the following companies/
organizations:

Geico National Council of Negro Women
(Good Health Wins- Initiative)

Dell Evolution Aura

Google Girl Trek
New Balance Athletics Wear/ When We All Vote

Jairus Group (Civic Nation)
St. John Knits International, Inc. All of Us
NAACP –
Goldman Sachs
Formal MOU was signed in 2019
Micah’s Voice Macy’s International

FINANCIAL PARTNERSHIP INCENTIVES

2019-2020 Total Incentive $9,000.00

(Paid in Full)

Geico 2021-2023 Total Incentive $16,000.00

($8,000.00 will be paid in 2022 and 2023)

2022 Scholarships/Programmatic
$50,000.00

2020-2021 Total Incentive $5,000.00

(Paid in Full)

Dell Total Incentive $10,000.00

2021 – 2022 (Paid per quarter - $5000.00 paid)

Google 2021-2022 Total Incentive $100,000.00

Goldman (Paid in Full)
Sachs
2020-2021 Total Incentive $25,000.00
NCNW- Good
Health Wins (Paid in Full)

2021-2022 $109,000.00 Grant

(Paid in Full)

9

SPONSORSHIPS

ICGB secured $52,000.00 in sponsorships for the Centennial Celebration
from the following:

Herff Jones LUHF Branded Environments
JAM Productions Geico

PCI March of Dimes

ICGB secured the following sponsorships for the 2022 Grand Boulé:

Herff Jones Goldman Sachs
$25,000.00 $50,000.00

DEVELOPED OTHER STREAMS OF INCOME

• Negotiated a 15% royalty rebate with Herff Jones in January 2021 (this
was a 5% increase from the original agreement prior to July 2018.
From 2019-2021 – received $2,313.36 in royalties

• Developed a partnership with Learfield/CLC a National Vendor
Licensing firm (This is a first for Zeta)

• Vendor royalty amounts generated through the CLC partnership for
2019-2021 - $219,744.96 (this does not include the sale of the IHQ
uniform jackets and special edition pin)

• Launched the first co-branded Zeta sportwear line with New Balance
sportswear. 2020-2021 - received $11,454.52 in royalties

• Relaunched the Zeta IHQ Boutique with the following signature items:

• IHQ Uniform Jacket - White with blue piping and royal blue with
white piping (merchandizing Director special design)

• Special Edition of the Sorority Pin (four diamonds and one
sapphire in the middle of the Phi)

• Developed partnership with Evolution Aura – Specialty candle line;
the scent was created especially for Zeta named the Essence of Finer
Womanhood

$514,728.84

collected through new strategic partnership royalties brought
to the table since becoming the International Grand Basileus

( July 2018 – December 2021)

10

REBRANDING/MARKETING CAMPAIGN

• Launched the newly designed and stylized rebranded International
Website.

• Launched a major rebrand marketing campaign (The Many Faces
of Zeta) in twelve major cities across the country, displaying highly
publicized billboard signs on major highways, digital signage in key
subway stations, and in the Ronald Reagan Washington National
Airport on January 16, 2020, heralding Zeta’s 100-year anniversary.

SOCIAL MEDIA REACH

Zeta’s Social Media presence has been increased by an average of 55% since
August 2018

estimated estimated estimated
monthly reach monthly reach monthly reach

150K 16.5K 58K

46,917 followers 29,200 followers 11,500 followers

PROPERTY UPDATES

International Headquarters - 1734 New Hampshire Ave

• Completed work on the final three items that were left from the
renovation project at IHQ

• Downstairs columns

• Closet in the ICGB Office

• Replaced the front door, painted the trim royal blue, and placed the
shield on the glass portion of the door at IHQ at no additional cost to
the sorority

• Created a small satellite office for ZNEF on the ground floor of IHQ

• Repaved the garage floor

International Satellite Office - 1461 S. Street

• Purchased the sorority’s second property in Washington, D.C. on
March 14, 2019.

• Paid off the mortgage in two years on March 8, 2021

• Completed remodeling/renovations in six months: ( June 2020 -
December 2020)

• Installed five new offices

• Installed a reception area

11

• Installed a Board Room
• Corporate lodging space
• All new electrical work
• Painted the trim on all windows Zeta Blue as well as the trim on

the front door
• Painted the back entrance door Zeta Blue
• Power washed the paint off the bricks in the courtyard
• Placed an accessible hatch on the roof for easier access
• New landscaping in the front and the side of the office

Carriage House at 1461 S. Street (Other streams of income)

• First rented the duplex from August 2019 – December 2020
• Built a Washer/Dryer area in the kitchenette section of the apartment
• Painted the duplex walls white

IHQ Office Implementations

• Newly designed membership ID Cards
• Moved to a Fulfillment Center to manage the distribution of

membership materials/merchandise instead of shipping out of IHQ

Birch Haven

Completed the following improvements on Birch Haven:

• White picket fence surrounding the cottage
• Installed handicap ramp
• Installed new patio doors
• Extended the patio deck
• Built a sea wall
• Installed three windows
• Install the mantel piece over the fireplace
• Refurbished the steps leading down to the lake by the side of the

house

$12,000,000Zeta now has over in fixed assets.

(1734 New Hampshire Avenue, 1461 S. Street and Birch Haven)

12

Property Budgetary Tracking of Expenditures

Instituted budgetary tracking on a month-to-month basis on what it
takes to operate IHQ, the Satellite Office and Birch Haven (taxes, utilities,
equipment, service work, repairs, and any capital improvements).

VIRTUAL PIVOT DUE TO PANDEMIC

• First Virtual Boulé October 2020 – over 8,400 members registered.
• First Virtual ZOL Academy July 2021.
• Second Virtual ZOL Academy – January 2022.
• Launched Virtual Saturday/Sunday Inductions and Chapter Chartering

from April 2020 – June 2020
• Organized the June 2020 Year in review highlighting the following:

• Our year in service work across the globe and honoring our
college graduates and postgraduates.

• ZOL Graduation
• Legacy Ceremony
• Dove Ceremony
• Virtual Amicae National Workshop weekend (August 2020) over Eight
Hundred (800) attendees.
• Virtual Rededication Ceremony ( July 2020)
• Mandate for all in person activities, (local, state, and regional

13

meetings, service events, ceremonies, etc.) had to be done virtually as
of March 2020 – June 2021.
• Virtual intake guidelines created for undergraduates and graduates to
assist chapters through the pandemic.
• First National Zeta Male Network Symposium – May 22, 2021. Two
Hundred (200) attendees - Theme: From Boys to Men: It is Better to
Build Boys than to Mend Men.
• First Virtual Zeta Day on the Hill – October 2, 2021 – Six Hundred
(600) attendees
• Launched Virtual Stork’s Nest’s across the country.

MEMBERSHIP ADMINISTRATION

• Expansion of leadership and volunteer service of members at national,
regional, and state levels.

• Monthly Cabinet Meetings with all appointed officers.
• Monthly Meetings with RDs.
• Monthly One on One Meetings with RDs.
• Monthly Meetings with all SDs.
• Mandatory Risk Management Certification Training.
• Instituted a formal 360 evaluation process for SDs.

SPECIALTY ITEMS

• Designed an exclusive Regional and State Director pin for Centennial
• Hard Cover Special Edition of the International Membership Directory

was printed (4,811 members purchased a copy)

PROCEDURAL UPDATES/NEWLY CREATED

• Amicae Manual revisions
• Chapter Charter Guidelines (revised/ newly created addendums)
• Protocol Manual revisions
• Reclamation Information Guide (newly created)
• Risk Management guidelines
• Social Action (newly created)
• Undergraduate Advisory Training (revised)
• Youth Advisory Training (revised)
• Zeta Male Network guidelines (newly created)

14

ADDITIONAL “FIRSTS” FOR THE MEMBERSHIP
ADMINISTRATION

• First time an International Executive Board Meeting held outside of
the fifty states ( January 2019 - The Bahamas).

• First time the ICGB International Executive Board report was live
streamed at the January 2019 Board Meeting.

• Fundraiser for the NEF was launched in conjunction with purchasing
a copy of the Directory and $20,525.00 was raised for ZNEF
scholarships.

• First of the Divine 9 to memorialize their Founders in lifelike wax
figures – unveiling July 2022 in Philadelphia.

• Zeta was the first and only D9 Step Team that performed on the
Internationally known Macy’s Thanksgiving Day Parade (Nov 2020).

• Received a 10% incentive for funds exceeding the goal of money raised
for the March of Dimes Walk for Babies. For 2021 the incentive was
$21,027.60 coming back to Zeta.

15

THE ZETA

Revolution
CONTINUES

Building On Our Strategic Plan
For the Future

VISION STATEMENT

Continue to Make Zeta Phi Beta Sorority, Incorporated the Number One
service Organization Nationwide by revolutionizing Zeta through High
Touch Connectivity.

MISSION STATEMENT

High Touch Connectivity is the extent to which the components of our
Zeta network are connected, and the ease with which we are able to
communicate with each other and the public we serve. Through the use
of technology-driven nodes of communication, automation, efficiency,
education and transparency, Zeta Phi Beta Sorority, Inc. will acquire the
needed 21st century paradigm shift in our thinking and processes that will
revolutionize and transform the way we do business within the sisterhood
and the outside world.

16

CONCENTRATION TOUCH POINTS

Healing the Divisional Gap

• Engage the International Interfaith Team to assist with putting us on a
path of healing and rejuvenation

• Promote Sisterly Interactions and the unity of One Zeta on every level
• Assist in helping each other to live in the positive and not the

negative

Get back on the train and move full steam ahead

• Continue to meet the needs of the Sisterhood through technological
advancements

• Reboot the on-line record retention team
• Assist the HR firm with creating a better work balance between the

volunteers and IHQ Staff
• “Setting the Record Straight” IEB Voting Scorecard will record the

votes of your elected International Officers and provide the Sisterhood
with information on how the officers they elected performed, thus
fostering transparency and trust in the International Executive Board
• Strengthen the bond between Zeta and our existing Partnerships and
pushing for the inclusion of more Zetas on Corporate Boards
• Acquire new strategic partners that will bring added value to the
organization, particularly our undergraduate members through
professional mentorships, and entry-level jobs
• Continue to bring in other streams of income
• Continue to assist ZNEF with their philanthropic goals
• Complete Birch Haven Renovation project
• National Publications rollouts (Archon, Annual Report, Membership
Matters)
• National Website Rebrand
• Establish a Social Media Advisory Board to create a comprehensive
social media policy for the Sisterhood
• Continue to drive our Capstone/Z-HOPETM Initiatives, while developing
New Capstone Programs To Enhance Our Brand And Promote
Awareness

17

• Commission The P.E.A.R.L.S. (Promoting Excellence and Recognition
of Legendary Service) National Honor Society to provide the highest
level of recognition the sorority can bestow upon a Soror who has
made outstanding contributions and given extraordinary service to
the organization and the communities we serve

• Establish our 501(c)(4) organization, which will give Zeta a seat at the
political table to engage in lobbying and political activity on issues that
are important to us, and create the Zeta Political Action Campaign
Training Program (Z-PACT) to prepare members to take on leadership
roles in local, state and national government

• Resume History Team research of Zeta’s historical artifacts for
preservation

• Revive the IGB personal Welcome letters and Birthday greetings to
the membership

• Monthly Intimate Table Talks on member chosen topics
• Quarterly Business Roundtables with Zeta Business Professionals.
 

18

RE-ELECT

VALERIE
HOLLINGSWORTH BAKER

Mission Possible

19

JOIN THE ZETA

Revolution

If you are interested in supporting the V-Team or
would like to hear more about Grand Val’s vision for
the future, please visit us at www.zetaonfire.com.

DONATIONS CAN BE SENT VIA
PayPal (Family & Friends) OR Zelle

to [email protected]
You can also send your check or money order

payable to Valerie Hollingsworth Baker
to

Committee to Reelect Grand Val
359 Hancock St., Brooklyn, NY 11216

FOR SPEAKING ENGAGEMENTS
Please contact Shantia Fitzgerald
Phone: 410-949-6152

Email: [email protected]
Web: www.zetaonfire.com

IT IS DURING OUR DARKEST MOMENTS
THAT WE MUST FOCUS TO SEE THE LIGHT

Aristotle

20