Freshness: Order ingredients from Korea (arrive in the morning to ensurethefreshness) Food presentation: Following the Korean culture (Usethe most simple plating) Cooking techniques: Grill, fry, ferment --> base on the ingredients to choose the cooking method to differentiatetheflavors of the dishes Consistency: Use standardized recipes and cooking procedures Follow the quantities in the recipes--> ensurethe quality of food Serve each dish in the predetermined direction QUALITY OF PRODUCT 101
SERVICES Greetings 안녕세요 (hello) Assist guests to their seats Introduce menu items Warm Welcoming Theculture of Korea (respect), featuring the atmospherelike home Good Attitude CUSTOMER RELATIONS Warm greetings during special days (Chinese New Year, Christmas,etc) Post latest information Open spaceto interact with customers Social Media Engagement Leavecomments aboutcustomers’ dining experiences Responseto complaint Show respect and follow up (seriously to handleeach problem) Feedbacks and handle complaints 102
PRODUCT DISCOUNT / PROMOTIONS DISCOUNT 01 Self-pickup for15% attract new customers announce on social media through phonecall or walk in to take order 02 PROMOTIONS (ADVERTISMENT) 1.Instagram post: HK$8 daily, $240 for 30 days to reach around 24000-63000 people 2.Facebook post: HK$10 daily, $1170 for 30 days to reach 21000-59000 people 103
ESTABLISH A STRONG FOUNDATION OF ONLINE MARKETING UNDERSTAND OUR TARGET AUDIENCE AND THEIR PREFERENCES MORE IN-DEPTH ADVERTISE ON OTHER PLATFORMS ~ GOOGLE ADS ~ TO TARGET SPECIFIC GEOGRAPHIC LOCATIONS MARKETING PLAN (SHORT-TERM) 104
Seoulmate may continueto updatethe website with creativecontent MARKETING PLAN (LONG-TERM) Including new menu items, chefs’ information, or blog posts about Korean Cuisine. 01 Demonstrating cooking videos orcollaborating with otherfood influencers on social media. 02 105
BUDGET
ITEM QTY COST TOTAL Rental fee 22 months HK$ 125,000.00 HK$ 2,750,000.00 Renovation fee / HK$ 800,000.00 HK$ 800,000.00 Staffing fee 3 months HK$ 211,535.00 HK$ 634,605.00 Utilities 3 months HK$ 50,000.00 HK$ 150,000.00 Ongoing operating expense (insurance, maintenance, accounting services, ) / HK$ 70,000.00 HK$ 70,000.00 POS system / HK$ 18,000.00 HK$ 18,000.00 Marketing & advertising / HK$ 125,000.00 HK$ 125,000.00 Food cost (3months) / HK$ 733,337.50 HK$ 733,337.50 Beverage cost (3months) / HK$ 261,906.25 HK$ 261,906.25 Licence Consultancy fee / HK$ 105,000.00 HK$ 105,000.00 Certificate of Incorporation / HK$ 1,545.00 HK$ 1,545.00 Business registration 1 year HK$ 2,250.00 HK$ 2,250.00 Licensed general restaurant / HK$ 37,750.00 HK$ 37,750.00 Liquor licence / HK$ 8,940.00 HK$ 8,940.00 Food licence / HK$ 2,160.00 HK$ 2,160.00 HKRIA music licence 58 seat HK$ 165.00 HK$ 9,570.00 Standard budget plan HKD$6078085.25
Foh equipment Round table 2 HK$ 308.00 HK$ 616.00 Modern black rectangle dining table 12 HK$ 282.00 HK$ 3,384.00 Modern black square dining table 9 HK$ 259.00 HK$ 2,331.00 Walnut bar table 3 HK$ 533.80 HK$ 1,601.40 Solid wood bar chairs 12 HK$ 140.00 HK$ 1,680.00 Dark wood dining chair 35 HK$ 137.00 HK$ 4,795.00 Sofa with black base and light gray fabric 9 HK$ 2,500.00 HK$ 22,500.00 Modern grey cashier table 1 HK$ 500.00 HK$ 500.00 Sideboards/ waiter's stations 2 HK$ 1,300.00 HK$ 2,600.00 Lighting 6 HK$ 349.00 HK$ 2,094.00 Decoration / HK$ 3,000.00 HK$ 3,000.00 Black cutlery 3 HK$ 599.90 HK$ 1,799.70 Stainless steel chopsticks 68 HK$ 4.00 HK$ 272.00 Water glass 68 HK$ 3.20 HK$ 217.60 White crockery 68 HK$ 7.90 HK$ 537.20 Salt and pepper shakers 6 HK$ 24.90 HK$ 149.40 Paper napkin 10 HK$ 12.90 HK$ 129.00 Toothpick holder 8 HK$ 12.90 HK$ 103.20 Cultery tray 35 HK$ 39.90 HK$ 1,396.50 Place mat / HK$ 200.00 HK$ 200.00 Korean food pot 30 HK$ 22.00 HK$ 660.00 White crockery 60 HK$ 7.00 HK$ 420.00 Bowl 60 HK$ 6.00 HK$ 360.00 Snack dish 60 HK$ 10.00 HK$ 600.00 Wooden tray 60 HK$ 11.80 HK$ 708.00 Serving plate 60 HK$ 15.00 HK$ 900.00
Bar equipment Collone glasses 90 HK$ 8.66 HK$ 779.40 Hurricane glass 70 HK$ 7.50 HK$ 525.00 Rocks glasses 50 HK$ 38.00 HK$ 1,900.00 Martini glasses 50 HK$ 25.00 HK$ 1,250.00 Brandy balloon 50 HK$ 15.00 HK$ 750.00 Beer cup with handle (480ml) 50 HK$ 10.00 HK$ 500.00 Coffee cup and plate with spoon 80 HK$ 26.00 HK$ 2,080.00 Soju cup 90 HK$ 6.66 HK$ 599.40 Ice buckets with tongs (3L) 4 HK$ 16.50 HK$ 66.00 Ice buckets and tongs (5L) 2 HK$ 23.00 HK$ 46.00 Ice buckets and tongs (7L) 1 HK$ 32.00 HK$ 32.00 Blender 2 HK$ 189.50 HK$ 379.00 Cocktail picks 100 HK$ 3.00 HK$ 300.00 Knives 4 HK$ 15.00 HK$ 60.00 Cutting boards 3 HK$ 25.00 HK$ 75.00 Straws 6400 HK$ 0.068 HK$ 435.20 Trash bin 42L 1 HK$ 136.00 HK$ 136.00 Drying racks 1 HK$ 188.00 HK$ 188.00 Sink 1 HK$ 1,780.00 HK$ 1,780.00 Bar mats and towels 4 HK$ 39.00 HK$ 156.00 Bar refrigeration 2 HK$ 680.00 HK$ 1,360.00 Coffee machine 1 HK$ 28,000.00 HK$ 28,000.00 Glass holder 2 HK$ 20.00 HK$ 40.00 Tea tag box (25x12x12) 3 HK$ 27.50 HK$ 82.50 Corkscrew 2 HK$ 10.00 HK$ 20.00 Frother milk mixer 1 HK$ 49.00 HK$ 49.00 Organizer box 1 HK$ 100.00 HK$ 100.00 Hot water machine 1 HK$ 1,550.00 HK$ 1,550.00 Cocktail equipment set (shaker, mixing glass, gigger, muddlers) 4 HK$ 300.00 HK$ 1,200.00 Shaker 2 HK$ 64.00 HK$ 128.00 Beer equipment with tower, trunk linrds, keg tapping, gas equipment 1 HK$ 4,500.00 HK$ 4,500.00 Drips tray 20“x5” 1 HK$ 140.00 HK$ 140.00
Boh equipment Kitchen scale 3 HK$ 40.00 HK$ 120.00 Measuring jug 3 HK$ 8.00 HK$ 24.00 Measuring spoons 10 HK$ 5.00 HK$ 50.00 Measuring cups 5 HK$ 3.00 HK$ 15.00 Mixing bowls (small) 10 HK$ 7.00 HK$ 70.00 Mixing bowls (medium) 10 HK$ 10.00 HK$ 100.00 Mixing bowls (large) 10 HK$ 12.00 HK$ 120.00 Gastronorm trays 60 HK$ 6.00 HK$ 360.00 Plastic chopping board (white) 5 HK$ 20.00 HK$ 100.00 Plastic chopping board (yellow) 1 HK$ 20.00 HK$ 20.00 Plastic chopping board (green) 2 HK$ 20.00 HK$ 40.00 Plastic chopping board (red) 2 HK$ 20.00 HK$ 40.00 Plastic chopping board (blue) 2 HK$ 20.00 HK$ 40.00 Chef's knife 5 HK$ 150.00 HK$ 750.00 Bread knife 2 HK$ 120.00 HK$ 240.00 Paring knife 5 HK$ 70.00 HK$ 350.00 Boning knife 2 HK$ 120.00 HK$ 240.00 Vegetable peeler 4 HK$ 4.00 HK$ 16.00 Scissors 4 HK$ 5.00 HK$ 20.00 Stockpot 2 HK$ 200.00 HK$ 400.00 Soup pot 2 HK$ 200.00 HK$ 400.00 Frying pan 4 HK$ 150.00 HK$ 600.00 Saucepan 2 HK$ 100.00 HK$ 200.00 Tamagoyaki pan 2 HK$ 60.00 HK$ 120.00 Rice cooker 1 HK$ 250.00 HK$ 250.00 Ladle 4 HK$ 25.00 HK$ 100.00 Grater 2 HK$ 30.00 HK$ 60.00 Tongs 4 HK$ 20.00 HK$ 80.00 Wooden spoon 3 HK$ 8.00 HK$ 24.00 Colander 5 HK$ 6.00 HK$ 30.00
Sieve 5 HK$ 10.00 HK$ 50.00 Can opener 2 HK$ 30.00 HK$ 60.00 Squeezer 2 HK$ 19.00 HK$ 38.00 Whisk 4 HK$ 10.00 HK$ 40.00 Spatula 4 HK$ 15.00 HK$ 60.00 Grill scraper 2 HK$ 140.00 HK$ 280.00 Bamboo chopsticks 4 HK$ 6.00 HK$ 24.00 Fork 10 HK$ 4.00 HK$ 40.00 Salad spinner 1 HK$ 40.00 HK$ 40.00 Squeeze bottle 6 HK$ 20.00 HK$ 120.00 Seasoning tray 3 HK$ 40.00 HK$ 120.00 Sharpening steel 2 HK$ 280.00 HK$ 560.00 Oven mitt 1 HK$ 10.00 HK$ 10.00 timer 2 HK$ 15.00 HK$ 30.00 Towel 10 HK$ 5.00 HK$ 50.00 Food slicer 1 HK$ 1,880.00 HK$ 1,880.00 Waffle Machine 1 HK$ 2,380.00 HK$ 2,380.00 Microwave 1 HK$ 650.00 HK$ 650.00 Upright chiller and freezer (2 doors) 1 HK$ 1,600.00 HK$ 1,600.00 Washing machine 1 HK$ 40,000.00 HK$ 40,000.00 Compact combine steamer 1 HK$ 41,000.00 HK$ 41,000.00 Deep fryer 2 HK$ 1,250.00 HK$ 2,500.00 Ice machine 1 HK$ 29,100.00 HK$ 29,100.00 6 standing gas cooker with oven 1 HK$ 2,100.00 HK$ 2,100.00 Working table with refrigerator 2 HK$ 48,000.00 HK$ 96,000.00 Upright cabinet 1 HK$ 850.00 HK$ 850.00 Ventilator 2 HK$ 20,000.00 HK$ 40,000.00 Ice shaver 1 HK$ 700.00 HK$ 700.00 Total price: HK$ 6,078,085.25
Revenue Forecast 2025 Jan HK$ 960,552.50 Feb HK$ 877,032.50 Mar HK$ 781,477.50 Apr HK$ 932,712.50 May HK$ 963,670.00 Jun HK$ 764,077.50 Jul HK$ 980,345.00 Aug HK$ 966,787.50 Sep HK$ 775,605.00 Oct HK$ 960,552.50 Nov HK$ 752,550.00 Dec HK$ 1,016,232.50 REVENUE FORECAST 112
REVENUE FORECAST Peak Season: Jan, Feb, Apr, May, Jul, Aug, Oct, Dec Based on public holidays, promotions December will havethe highest revenue. Around HKD $950,000 - 1,100,000 Low Season: Mar, June, Sep, Nov Fewer holidays than usual lead to reduced localcustomers Residents and workers may not have meals in Tsim Sha Shui on weekends. Around HKD 700,000 - 800,000 113
114 Contact No 81, Nanhai Building, Chatham Road South, Tsim Sha Tsui, Hong Kong [email protected] + 852 2678 9243