How to Write Attractive Titles for Your Next Write-Up?
Writing impressive titles or headlines have several objectives. But the main one is
simple: make the readers want to keep reading. A good headline is what motivates the
reader to want to continue reading. But in a world full of noise, how can you get
attention? Avoiding certain set of mistakes and tricks while writing titles of any type,
either while writing proposals for government contracts, or starting your blogpost.
All the techniques that I am going to explain to you now can be applied effectively
both in the titles for your social networks, advertisements, blog article, mail subject,
In this case, the title promises your audience that they will discover insider
information, which they previously ignored.
My examples for headlines
“The amazing truth about the Instagram algorithm.”
“The five great myths about Email Marketing.”
“3 unknown lies that Facebook loves you to believe”
Do you remember the golden rules to write good titles? Well, this technique is one of
the most effective ways to make the reader feel identified and respond or get involved
with the content.
It's about including some of your Buyer Persona's objections in the title. Consumers
usually DO NOT buy a product or hire a service because:
• You have to make a lot of effort.
• He has no money to pay for it.
• He has no time to invest.
• Be wary of the result.
Examples of headlines to save these objections:
How to create a content plan in 20 minutes
Five free tools to program content on Instagram
(Attention Entrepreneurs) Free Ebook to develop a successful content
Ten easy tricks to increase followers
3. Negative words and adjectives
Sounds crazy? But that's how the negativity in the headlines works.
According to an Outbrain study, negative emotions in headlines seem to generate
more interactions. Also, headlines with negative words like "never" or "worse" get
more clicks than words like "always" or "better."
Why is this happening? Because a human being has:
• Fear of suffering the consequences of a problem.
• Afraid to ignore the specifications of a problem
Examples for these titles:
The ten worst mistakes of a Community Manager
What you never have to do when you sell on Instagram
4. The adversary
In my case, that my audience is small entrepreneurs, I can say that I share adversaries
in common such as the Instagram algorithm, government proposals generate some
hurdles for entrepreneurs, multinationals with low prices, etc.
Once you identify the adversary, you should plan headlines that show that you are on
the reader's side and that you fight for the same as him.
“10 tips to avoid Instagram blocking.”
"How safe is your email against hackers."
“5-step guide to registering a venture with the Argentine bureaucracy.”
A study conducted in the Journal of Marketing Research of the American Marketing
Association, which explains what makes online content go viral, concluded
that educational or list content is one of the most shared. It is evident with the fury of
YouTube, DIY mini-videos (Do It Yourself) or the Life Hacks that flood the Internet.
The easiest way to create headlines like these is by using these words:
Three tricks to create more beautiful InstaStories
The best Instagram tips for beginners
A definitive guide for targeting audiences in Facebook Ads
5. The order
When we express a headline as if it were an order (in imperative conjugation), we
encourage the reader to fulfil that mandate. Some verbs we can use are:
• I discovered
• Do not do/do not commit
• Ends with
• Will achieve
Beat your fears with this beginner's Instagram guide
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Keep on writing, brainstorm and generate lucrative titles.
All the best!