RED: THE IDA GLOBAL
Reimagining Education for Dyslexia
24 Hours of Giving
PG 2 Welcome to IDA GO RED Big plans are in progress for IDA RED GLOBAL SOIRÉE!
PG 3 24 Hours of Global Giving
PG 4 Exclusive Sponsorship On October 17th, the International Dyslexia Association (IDA) will host an
PG 6 Partnership Opportunities unprecedented 24 hour LIVE global fundraising event, turn all of our social
media RED and showcase the Go Red For Dyslexia Global Awareness
#IDA Campaign to raise awareness and funds for dyslexia.
We’re testing our endurance and preparing to kick-off the Global Soirée with
a celebrity RED Carpet Walk starting at 12 noon followed by the highly
anticipated IDA LIP SERVICE lip sync battle. The extraordinary 24-hour
fundraiser will bring much needed attention and help support thousaraise
funds to support those who struggle with dyslexia and other reading
Your support will help us reach our goal!
We will broadcast LIVE on multiple platforms for 24 hours to ensure we
reach any and everyone who wants to support the students, families, and
teachers in need of IDA resources. We’re looking forward to hosting a
fantastic day full of entertainment, special celebrity guests, a ramped-up lip
sync battle and challenges to bring you a family-friendly and fun event.
The #LipService competition is already getting heated! We have included top
lip sync participants, the dyslexia community of parents, teachers and kids of
all ages, members of numerous organizations, along with a few government
officials who have enthusiastically agreed to join the event.
Thank you for considering supporting IDA, we hope that you’ll be able to
participate in the IDA RED Soiree and Lip Sync Challenge! If you have any
questions about IDA or the event, please feel free to contact our dedicated
Chief Executive Officer
International Dyslexia Association
The International Dyslexia Association (IDA) is one of the nation's largest and oldest
nonprofit organizations dedicated to the study and treatment of dyslexia. Our
mission is to create a future for all individuals who struggle with dyslexia and other
related reading differences so that they may have richer, more robust lives and
access to the tools and resources they need. We serve children and adults with
dyslexia and all who struggle to read...because reading changes lives.
Red Carpet Walk The purpose of the International Dyslexia Association (IDA) RED 24-Hour
Fundraiser is to raise awareness for dyslexia and raise funds to provide family
Opening Event and teachers with resources that will help the challenges the dyslexia
community faces in the classrooms.
Our goal is to raise $200,000 to provide resources, tools and services in the
The Ultimate Lip Sync Challenge areas of education, special education, and support for struggling readers.
Spotlight On Baltimore Funds will provide families and teachers with:
The Local Business Showcase • Provide deserving children with educational and innovative assistive
technology, books and other educational materials throughout public
‘Til Dawn schools to support learning
The VIP After Party • Provide public school teachers with needed resources and training
scholarships to learn innovative teaching techniques to improve reading in
the classroom and distant learning environments
• Provide children with dyslexia and other reading disabilities enrollment in
the “Meet Your Hero” of inspiration campaign via technology
Please know that your donation is not taken lightly. IDA values your gift and
will always ensure that it is put to good use serving our community. At the
heart of our efforts, your donations will be used to create access to quality
learning environments for all children.
Meet Our Community:
#IDA GHiovuinrsgof LIVE BROADCAST
Share The Hashtag #IDAGORED
Big plans are in progress for IDA ‘s 24-hour RED GLOBAL SOIRÉE!
On October 17th, the International Dyslexia Association (IDA) will host an unprecedented 24 hour LIVE global
fundraising event, turn all of our social media RED and showcase the Go Red For Dyslexia Global Awareness Campaign
to raise awareness and funds for dyslexia.
We are testing our endurance and preparing to kick-off the Global Soirée with a celebrity RED Carpet Walk starting
at 12 noon followed by the highly anticipated IDA LIP SERVICE lip sync showcase. The extraordinary 24-hour
fundraiser will bring much needed attention and help raise funds to support those who struggle with dyslexia and
other reading difficulties. Galvanizing a global community, the event has garnished the support of celebrities,
dyslexia’s VIP community, over 20 international organizations, along with a few government officials who have
enthusiastically agreed to join the event.
We will broadcast LIVE on multiple platforms including Facebook LIVE, Instagram LIVE, YouTube LIVE and Twitch with
simultaneous broadcast on numerous other social media platforms. For 24 hours, IDA will host a bevy of acts,
entertainment, special celebrity guests, and the highly anticipated lip sync showcase to bring viewers a family-
friendly fun event. Going beyond the ordinary gala style fundraiser, the IDA Global Soirée will go non-stop “Til Dawn”
and feature a DJ Battle, Comedy Show, a Twitch Watch Party and a few kicks and giggles along the way!
Make plans to stay up with us Saturday, October 17 and help us raise awareness and funds for dyslexia!
Lip Service Showcase
The Ultimate Lip Sync Movement to Raise Awareness and Funds for Dyslexia
The IDA Lip Sync Showcase, designed to raise awareness and funds to further the IDA mission, will bring participants
and celebrities together in an epic song-for-song lip sync showcase. Hosted by an IDA VIP Guest and flanked with
light-hearted banter, chatter, shout outs, participants will join in on the lip sync fun and demonstrate talents and
passion for the movement while raising funds for dyslexia.
LIP SERVICE, the main event of the 24-Hour IDA Global Soiree, will be a LIVE interactive global experience where
viewers show support for their favorite performances. Open to all forms of lip-syncing acts including songs,
speeches, movie scenes and spoken word, Lip Service will be presented on a global stage as a part of IDA’s 24 Hours
The RED Carpet Walk
The Official Kick-Off Event
IDA has turned to some Hollywood star power to kick-off the IDA RED Global Soiree with The Red Carpet Walk on
DSaytsulredxaiya, iOs cntoobt earD1i7steh acsoem. mencing at 12 PM (ET). The Red-Carpet Walk will feature confirmed celebrity guests,
Dinytselreaxciatinisgawlaitnhgfuaangsev-biaaaseldive chat, followed by cornerstone of the Soiree Lip Service and the official Afterparty ‘Til
lDeaawrnnin. g disability.
Learn More: DyslexiaIDA.org
The live interaction, promoted using the #IDAGoRed hashtag, is an initial bid to increase awareness and raise funds
for dyslexia across all social media platforms. Outfitted with celebrity interviews and virtual paparazzi, the Red-
Carpet Walk will set the stage for IDA’s bold quest to host a 24-Hour Global Soirée
Spotlight on Baltimore
Exclusive Local Segment
IDA and Mosaic and Mix Media Artist Loring Cornish have embarked on a bold fundraising effort to put direct resources
in the hands of Baltimore’s struggling readers. A first-of-its kind, Spotlight on Baltimore will be an extraordinary show
host by the city’s own commissioned artist, Loring Cornish. We are calling on all residents and businesses to stand in
solidarity for Baltimore’s children and families who are affected by dyslexia and other reading difficulties. IDA is excited
about the Baltimore partnership as it will truly make a positive difference in the lives of hundreds – even thousands of
students by providing families with laptops, reading resources and other reading tool s!
As a part of this epic giving experience, Loring has created a commissioned piece of art and cordially invites you to:
Be a Part of Something Bigger.
During the IDA Global Soiree, Loring Cornish will unveil his unique work of art slated to include invitational pieces
culminating with the RED activation and public reveal. With the intrenched concept of being a part of something bigger
in Baltimore, the commemorative art will provide supporters the opportunity to be acknowledged as a sponsor and
give businesses global exposure! Join IDA as We Shine Locally and Inspire Globally!
An Exclusive International Segment
IDA and their Global Partners will come together to give party goers an extraordinary trip around the
globe. With dyslexia-focused organizations checking in throughout segment, Globetrotter will embark on a voyage to
cover the entire world map. From India to Sweden and the United Kingdom to Brazil; join us for a family trip to
explore how different cultures celebrate Dyslexia Awareness Month.
RED ‘Til Dawn
The Official Afterparty
The Official Afterparty will kick off with a LIVE Celebrity Performance as we test our endurance to raise awareness and
funds throughout the night. ‘Til Dawn will also feature a premier DJ Showcase setting the stage for a dance party,
comedy show, and we’ve invited our Twitch gamers to join in on the late-night action. Our goal is 24-hours, so the party
will continue into ‘Til Dawn and beyond.