Semalt Expert Reveals SEO Strategies That Work Perfectly

23.05.2018

Semalt Expert Reveals SEO Strategies
That Work Perfectly

Successful SEO marketing does not rely on keywords alone. A deeper understanding of the target audience such as
their online patterns, questions, and goals is also essential. Maintaining a healthy SEO in the current market mainly
depends on how well the marketer satis es the user's intent. You may have quality content on the site, but ensuring
that visitors have a great user experience goes hand in hand with delivering solutions to their needs.

Ivan Konovalov, the Customer Success Manager of Semalt, unveils here practical strategies to supercharge your
marketing campaign.

SEO

Google makes deliberate changes to its core algorithms over a hundred times annually. It makes SEO marketing
quite challenging as there is no sure way to uniquely optimize a site to give it a high rank in the search results.

The best way to counter these effects is to focus on the element that does not change altogether: the people. Once
you are aware of the target audience's needs, and their search intent, it becomes easy to build content around it. It
is even better than relying on keywords which will only give you a good rank for a short-term period.

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23.05.2018

Integrating user intent in content marketing is also important to marketers as they can conduct market research
with much ease. Having used search engines themselves, they would know about the struggle of the search process
before nding an answer to a query, options that search engines provide to get varied results, and the search
phrases will return the most relevant results.

UX

An analysis conducted on the user intent while working with search engine
has a signi cant in uence on how marketers develop a greater user
experience. A good user experience is similar to implementing an SEO
campaign in that it requires having a sense of empathy for the intended
audience. It is easy to tailor experience needs based on what you, as the
marketer, would think to be the best way. However, for a broader audience, it
becomes a little more involving.

Designing UX requires considerable research which should act as the guideline to creating quality content for the
targeted users. Learning about needs of the user base should help inform on the content that you will put up on the
site to service those needs. The deeper the research goes, the better you can custom- t the site to provide them
with the best services and experience they deserve.

Who does it best?

SEO: The sites that provide users with the most accurate results in a fast and ef cient manner are among those that
satisfy their intent. Google's primary objective is to provide an excellent user experience which is why sites with the
highest quality online resources have the strongest SEO. They do not duplicate or thin-out content, do not use
black-hat SEO strategies, are mobile-optimized, have high loading speeds, and are easily navigable.

Wikipedia. It adheres to Google's quality guide which is why it appears among the rst results on the SERP. It is so
ef cient that Google uses its information in the knowledge graph. It provides detailed information that captures
many of the keywords, answers queries, has no cluster. It is an ad-free experience and makes helpful links available
for further clari cation.

IMDb.com. It is among the high-ranking search results when it comes to
information about movies or tv. It provides:

Display: it uses hierarchies to give organized and attractive
information.

Accessibility: it is mobile friendly for new and returning users.

Usability: it has a very interactive interface with clear options for
use.

Value: it showcases its information in brief, graphical experiences as 2/3
well as detailed, high-quality content.

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23.05.2018

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