What LinkedIn Ad Types to Use for Your Business

Giuseppe Gurrieri

What LinkedIn Ad Types to Use for Your Business

Like other social media platforms, LinkedIn likewise helps marketers to ful ll
their campaign goals. 

LinkedIn Ads are the best to target possible consumers, helping to achieve
targeted goals quickly. 

By utilizing LinkedIn advertising, you can make the most of your company
reach and attract your potential purchasers to buy your services.

Many marketers are making the most of LinkedIn advertisements and
spreading brand name awareness to drive more conversion. 

However, before starting with LinkedIn advertisements, you need to know
about the different LinkedIn Ad Types you can utilize in your LinkedIn
marketing campaign. 

Select from them and choose which LinkedIn advertisement format
provides the best for your company.

This kind of ad can be termed as direct sponsored material. 

It is similar to your regular LinkedIn posts with a CTA button and a promoted
label. 

These ads are placed on the user's news feed. It advises specs for display
screen images are- 1200 * 627.

Therefore, you can use an image, a video, and a carousel of images to
promote your project through LinkedIn sponsored content ads. 

Use a larger image and text to attract your potential customers. 

This LinkedIn Ad type is used to generate leads, increase brand name
awareness, and increase traf c to your post or pages.

What LinkedIn Ad Types to Use for Your Business

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What LinkedIn Ad Types to Use for Your Business

Firstly, It is a highly reliable format of ads utilized to send personalized
messages to active LinkedIn members to their LinkedIn inboxes. 
Secondly, with these advertisements, you can add CTA, body text, greetings,
and relate to your message. You need to pay per unit for each message
provided. You need to follow guidelines to develop these advertisements. 
Thirdly, If you want to drive downloads of gated possessions, promote
webinars, produce B2B leads, you can integrate these LinkedIn Ad types in
your marketing project.

LinkedIn Text Ads

Text advertisements resemble Google ads that are simple to produce, and
you need to pay a xed amount on every click. 
For instance, these ads display on the best side of the news feed and run
just on desktops. 
You can quickly build this kind of advertising campaign and improve your
brand awareness rapidly.
It depends on you that you wish to add an image to it or not. 
Finally, use text ads when you want to drive traf c to your speci c page and
site, target a particular B2B audience, and lead conversion.

What LinkedIn Ad Types to Use for Your Business

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What LinkedIn Ad Types to Use for Your Business

LinkedIn Dynamic Advertisements

With the aid of dynamic ads, you can create tailored advertisements. 
In some way, these are like text ads with the distinction that dynamic ads
are more customized than text advertisements. 
These are incredibly effective lead generation advertisements that produce
click-through and drive traf c to a speci c URL.
In addition, these advertisements are available in different formats like fan
ads to expand your follower base, task advertisements to get more
applicants, spotlight ads to share details with your audience, and so on.
.
Conclusion
You can't manage to avoid LinkedIn advertising. 
If everything is done correctly, then LinkedIn advertising can take your
organization to the next level. 
So, focus on LinkedIn advertisement type and choose the best appropriate
type to drive more conversion.

What LinkedIn Ad Types to Use for Your Business

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What LinkedIn Ad Types to Use for
Your Business