The 20 Point LinkedIn Marketing Checklist You Will Ever Need

By Giuseppe Gurrieri

WHY YOU NEED OUR 20 LINKEDIN B2B MARKETING CHECKLIST

Over the years, LinkedIn has risen from a very competitive crowd as a vital
and powerful business tool for anyone or brand that is looking to invest time
and effort in making their business grow. If used correctly, LinkedIn can help
individuals and brands generate leads and promote their business through
social media publications and business to business interactions. 

There’s no doubt that LinkedIn is the social network for professionals, and
having a professional LinkedIn pro le is as important as having a strong
LinkedIn marketing plan.

 Just before you go about implementing your LinkedIn business strategy,
your account must be fully optimized for your business and personal page
ranking on Google search pages. 

Having established the fact that LinkedIn comes top on the list of individuals
and brands platform for doing business, let’s share some of the reasons why
you need to get a hold of our LinkedIn marketing checklist guide to
maximize your chances of success. 

Some of the reasons are as follows;

1. PROMOTION

Sponsorship options, like sponsored updates, avail you the opportunity to
target prospective clients and decision-makers. These sponsorship options
are less disturbing than regular banner ads. They are also easy to use and are
targeted at business owners who will see these ads, pick an interest, and
follow up on the updates. But do you know that not having a personal or
company pro le that is professional enough can tremendously limit the rate
at which people engage with your promo? Our checklist will help you
eliminate this worry. 

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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2. CRYSTAL CLEAR DETAILS

We often come across many websites and blogs offering checklists that aim
at helping you set up that desired professional pro le, only for you to visit
and discover that they mostly run in circles before nally addressing the
issue. 

Sometimes, they even end up not addressing the issue or providing any
reasonable solutions to the problem that brought you there in the rst
place. 

Trust me! There is nothing more annoying than that. Too much jargon is not
only bad for one’s website or blog but also for one’s reputation. Because we
clearly understand this, that is why we broke down each point in the
checklist to the simplest of terms for visitors to easily articulate and get the
solution that they desire with regards to setting up a standard LinkedIn
pro le. We don’t beat around the bush!

3. QUALITY CONTENT

At the center of every digital marketing campaign is high-quality and
relevant content. And without quality content, there’s no way that B2B
companies can engage and retain the interest of their potential clients.
Because we recognize this, and because we also know that individuals,
business owners, and brands are tirelessly searching for ways to get reliable
information on how to update their pro le and make it stand out from the
crowd, that is why we’ve carefully done our research and background checks
to bring you the latest LinkedIn B2B Marketing updates of how you can
readjust your pro le and ensure it is up to standard to maximize your
chance of success in the business realm. 

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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4. BETTER ACCOUNT MANAGEMENT

How many posts, and how much time does a person need to effectively run
his or her business on LinkedIn? Do they need to make two, six, or ten posts
a week or a month? These are some questions that continually run through
the minds of businessmen and women. Our guide suggests you make three
to seven quality publications in a week or as many as you can if you have the
time. 

There’s no limit to how many you should make, but the more appealing your
publications are, the better engagement you will receive. All these and more
are what you will nd in the 20-point B2B LinkedIn marketing checklist that
we have created just for you to better manage your account. So, subscribe to
get your hands on them today!

5. CAN SERVE AS A REMINDER

Multi-tasking is a term that all serious-minded business personalities know,
but this usually comes with all sorts of distractions that make it easy to
forget that you have to do some tasks in a day. The tendency of this
happening very often is high too, and the pressure can also make you waste
unnecessary time that you would have used to complete another task,
thinking of all things you earlier decided to do. This is the point where the 20
point checklist for LinkedIn B2B marketing can come in handy. 

A checklist in the business world is quite different from a regular to-do-list.
Check-lists are usually associated with a process, and the list doesn’t change,
unlike the to-do list where you can add or remove tasks at any time. With
that fact now established, let it be known that our checklist is guaranteed to
help you reduce errors and forgetfulness because each point clearly states
what needs to be done at each point in time so that you won’t miss a thing
while running other activities. This equally applies to both our routine chores
and the infrequent ones that require us to re-learn what to do without a
checklist. 

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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6. DISCIPLINE AND CONSISTENCY

Time and time again, we receive testimonials that our 20 point checklist has
helped our clients be disciplined and consistent. And nothing brings more
joy to our hearts than knowing that people see results and improvements in
their line of business with our well-detailed checklist. Our checklist will also
be there for you when things go wrong as it provides concrete evidence of
what needs to be done at different intervals and also whether a particular
step was completed or not. 

Without following a checklist actively, a lot of people will be prone to making
minor assumptions all day about what task has been done. The recipe menu
in restaurants is the perfect example of a consistent checklist in action, and
that is how our 20-point LinkedIn B2B marketing checklist will guide you
until your pro le makes it to the top.

7. IMPROVES PRODUCTIVITY

The main purpose of us creating a checklist is to make your work, life, and
journey to the top a lot easier because for you not to be completely aware of
what needs to be done at every point in time will not only slow you down
but it will also provide the very little result which will demoralize you. Our
checklist will signi cantly increase your level of productivity and help you
get things done at a much faster rate.

8. DEFINE YOUR AUDIENCE AND GOALS

It doesn’t matter if you set up your LinkedIn pro le to create more
awareness or to generate leads. One thing that you need to have at the back
of your mind at all times is that targeting is crucial. 

The moment you can vividly picture what you intend to accomplish, it then
becomes easy to de ne your target audience. If your business or the
company you work for is all about selling a productivity tool for social media,
then your goal may be to raise the brand’s awareness among LinkedIn
members with intriguing captions like “social media manager” or “social
media lead”. A well-de ned audience will pave the way for better lead
generation. 

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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9. MOTIVATION

Using our 20 point B2B checklist will not only increase your chances of
success in the ever-competitive business realm, but it will also constantly
provide you with the motivation that you need to take timely action and
complete our outlined daily tasks that you need to grow. Whenever we
attain success, even if it is the smallest one, our brain releases a substance
that is known as dopamine. And dopamine is directly connected to learning,
motivation, and pleasure. We then automatically become eager to repeat
those actions that led to our success. So, you can trust our checklist to
always lead you into a virtuous cycle of motivation where all you will want to
keep doing is to achieve better results. 

10. PAGE OPTIMIZATION

A personal or company page that is well-optimized will tremendously help
you gain visibility amid the people searching for what your company has to
offer.

Endeavor to insert or incorporate strategic keywords and phrases that
prospective clients can use to search for the product or service that you
render. Be sure to add them in the about tab overview section, and try to
make sure it represents who you are and what you do. 

Also, in our 20 point checklist, we shared the importance of linking your page
with the correct keywords to boost your search ranking. We also talked
about the essence of actively publishing posts and how it will help your page
drive traf c and appear in the search results. 

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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11. VISUALLY APPEALING PROFILES

A famous quote always advises us to save the best for last. And that is what
we have done. The ability to create or readjust your pro le to meet the
LinkedIn business standard is the whole essence of creating a checklist in
the rst place.

Trust me; no one would like to establish a connection with a pro le that
looks like it was created in the 90s. A modern pro le is meant to be
professional with minimal design. People who your visit page or pro le want
to see smooth and aesthetically pleasing content. 

Keeping your pro le up to date is highly ef cient in improving your contact
rate. In our guide, we have listed some things you need to do to raise your
standard from where it is to where you want it to be. We also included tips
that will help you choose a good pro le and also how to improvise if you
don’t have enough budgets to get you the world-class photo that would
drive traf c to your business. 

It is also necessary that you aim to attain close to 100% completeness and
continually optimize your pro le. You can also add a new skill to your pro le
whenever you acquire one. You can equally add any recent achievement
and samples of your latest work. All these amazing tips and more will you

nd in our well-detailed 20 point checklist for B2B Marketing on LinkedIn.

GET THE 20 POINTS LINKEDIN MARKETING CHECKLIST
Here’s a 6-page pdf checklist with all the points: 20 Points LinkedIn
Marketing Checklist. Save it or print it out. Then go through the checklist for
each and every point that you do. This will help you get more exposure and
make your LinkedIn pro le attractive and grow faster.

The 20 Point LinkedIn Marketing Checklist You Will Ever Need · Linkedin Automation Tool

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