Digital Marketing In Nepal

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 2021-08-27  796

5 reasons why you need digital
marketing in 2021?

As we advance along with the
evolution of technology, it has changed
the way businesses operate where the
marketplace is becoming more digital.
While...

As the internet has become an integral part of everyday life, its use as a marketing 2021-06-25 Know more..
medium is necessary. Internet marketing demonstrates the trends on the internet and
with technology. This challenges internet marketing companies to remain current and
informed on how these technologies are used. The best digital marketing agency
identifies the changing face of the internet on how businesses operate in the marketing
industry. Digital marketing, unlike traditional marketing, is based on digital media and
digital content framed within digital plans.

Online advertisements are delivered through digital channels such as search engines, 5 Effective Content Marketing
websites, social media, mobile apps, and emails. Nepal is well equipped with all the Ideas
infrastructures to scale up integrating different platforms available in the process of
online advertising. Companies choose digital marketing to endorse their brands, Content Marketing is a Strategy of
products, and services through various online media channels. digital marketing which involves
constantly creating and distributing
This article explores the possibilities brought forward by various digital mediums valuable and relevant content that
helping digital marketers to exercise digital marketing strategies to the best of their creates en...
efforts.
2020-03-05 Know more..
Why is Digital Marketing in Nepal important?
Content Writing Strategy for 2021
Internet marketing company puts effort of utilizing various marketing tools and tactics
to advertise, promote and attract numerous customers through online channels such as What is a Content Writing Strategy?
social media, email, website, and YouTube with the aim of reaching the right set of Video marketing, social media
audience and creating user-generated content. marketing, & SEO all require content
writing strategy firstly to strategize the...
Simply put, it is the endorsement of brands, goods, and services on the online platform
to attract a wider audience and potentially drive qualified leads. Web marketing must 2020-01-19 Know more..
use the internet for creating value for the business.

The trend of Display advertising has dramatically up with its high outcomes in terms of
sales. It is a type of online advertisement that combines text, images, and a URL that
links to a website where a customer can learn more about or buy products.

Digital marketing services have encountered digital PR as one of the most powerful
and effective marketing tactics that yield higher results in terms of brand awareness
and reach. Online media such as online newspapers encompasses enough audience
reach to various business PR.  

Small businesses seem aggressive to promote their business through local online
marketing and develop a potential to expose business in local searches as well as to
drive up traffic and conversion rates both online and in-store. While consumers have

been increasingly buying products online in Nepal and are highly reliant on different Customer Experience:
digital platforms to explore the goods and services, digital marketing has become a Enhancement with Business
conventional method for any business to advertise its brand to potential customers.  Transformation

Educational institutions keep up with the pace as well. The B-schools are now including Customers are the cornerstone for the
digital marketing subjects including digital advertising and digital marketing strategy to success of any business. As customers
keep students updated with the current trends in professional fields. have too many options available these
days, there is a higher probability...
Although the use of digital marketing in Nepal can be labeled as the extensive
association with digital channels to merely display products and get online reach, it 2020-01-06 Know more..
adheres to the substantial complexities and requires multiple techniques to accomplish
the true impact. Due to the swift changes occurring in the landscape of marketing, the How to do On Page - Search
strategies of branding and marketing need to be evolved simultaneously through Engine Optimization (SEO)
constant research in order to keep up with the customers and meet the digital
marketing trends. “Google something” is the most popular
way of searching for information on the
What are the types of digital marketing trends that
are already adapted as Digital Marketing In Nepal?

Nepal has been successful in adapting the latest digital marketing techniques contrary
to many pessimistic opinions. For effective digital marketing, the organization must
balance the use of various digital marketing specializations to strengthen the online
presence and get potential marketing results. Here are some of the digital marketing
techniques adopted by digital marketers in Nepal:

1. Search Engine Optimization (SEO)
2. Content Marketing
3. Social Media Marketing
4. Website Development
5. Search Engine Marketing (SEM) / Pay per Click Marketing (PPC)
6. Email Marketing

7. Affiliate Marketing internet. We generally do that on a
8. Native Advertising
9. Marketing Automation normal day to find the...
10. Online PR
2019-11-17 Know more..
Search Engine Optimization

Search engine optimization (SEO) is the process of getting organic traffic to your
website without making any payment by getting a higher rank in the search engine
results. It is the practice of increasing online visibility when people search for the
products related to your niche on various search engines like Google, Bing, Baidu,
Yahoo, etc. And practiced as part of digital marketing in Nepal 

As millions of people make daily searches, SEO is one of the significant aspects of
digital marketing to boost the digital presence and optimize the website to make it
worthy of appearing on the top pages of search results. However, due to the enormous
access of web pages across the digital sphere, getting your content on the top result is
one of the tough tasks. The achievement of the true potential of SEO requires the
inclusion of essential factors. In a nutshell, the search engine optimized content must be
original and accurate that can inform, engage and attract audiences. 

There are two core SEO practices for generating organic leads to your website: On-
Page SEO and Off-page SEO. 

On-Page SEO determines the rank number of your website whereas Off-Page SEO
influences the process of getting ranked in the search engine result pages.

1. On-Page SEO

On-Page SEO is the process of optimizing your website encompassing primary
keywords into the URLs, Meta titles, Meta descriptions, headlines, and more ensuring
the overall content is eloquent and well-written. By implementing On-Page
Optimization, your target users who apply certain keywords to conduct daily searches
related to your products and contents can be trailed towards the webpages and bring
organic traffic. You can simultaneously modify the keywords or make the necessary
changes if the outcome isn’t up to par.

2. Off-Page SEO

Off-Page SEO is the process of optimizing your website through the activity done
outside of your web pages. It can be achieved by making a larger network with the
corresponding website creators for acquiring inbound links. This procedure of directory
submission involves submitting your website URLs to specific web directories to gain
backlinks which helps in getting high-quality traffic. In order to build valuable links to
your website, you should create content that stimulates other people to share or
execute guest blogging and article submission on sites related to yours. Executing the
Off-page SEO helps to achieve the number of backlinks or No/Do-follow links which
assists in upgrading the rank of your website in the search results.

Considering the importance of both SEO practices, it is necessary to give equal
attention to improving the Search engine optimization performance.

Content Marketing

Content marketing is a marketing strategy of creating and distributing informative and
engaging content to attract customers through blogs, newsletters, videos, podcasts,
and other relevant creations and is also practiced as a digital marketing trend in
Nepal. 

The Content Marketing Institute defines content marketing as:

a strategic marketing approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action.

It is basically a long-term strategy of consistently providing resourceful content to
generate brand awareness and strengthen the customer relationship for gaining their
trust and loyalty. These tactics attract potential customers, generate leads by keeping
them engaged, and eventually convert them into taking sales action. 

Content marketing is the crucial factor of digital marketing. As per the statistics report
of mail chimp

84% of consumers anticipate helpful content from business companies.
56% of companies want to expand for content creation.

92% of marketers accept the content as a valuable marketing asset.
62% of companies produce content daily.
51% of content consumption is driven by organic search.

Benefits of content marketing in Nepal

Content is the key to customer engagement and the promotion of products in today’s
competitive market. With creatively structured content, businesses in Nepal can benefit
in the following ways.

1. Growth in brand visibility

Creating valuable content exhibits the expertise of your business. As people are more
likely to prefer informational articles comprising guidance and advice rather than
reading a mere sales pitch, producing such content has a higher potential to attract
genuine audiences to your business. So, one of the major advantages of content
marketing is an increase in brand visibility. This helps to gain trust from the potential
customers and the more valuable content you produce, the more the audience will
reach out to you. Hence, content enhances the brand visibility even outside of its
corporate website or traditional locations.

2. Creation of backlinks supporting search engine optimization
(SEO)

Having backlinks to your content is a powerful way to improve page rank in search
engines. When another website’s article is linked to your content, you are adding a
backlink that entices Google to acknowledge the original content as a relevant and
valuable web page. So, creating authentic blogs and articles has the power to influence
other web pages to add your content links to their pages. Therefore, not only does
backlinks improve your SEO, but it also increases the audience's reach to your content.

3. Increase in conversion rate optimization (CRO)

Content marketing is the best method to increase sales and engagement rates. It can
be used as a bridging tool between customers and services to provide buying guides
or give products information. Including user-generated content encourages customers
to stick around to your website. The useful and compelling information attached in it
can indicate a positive insight into your business brand. These insightful contents ensure
that readers who come across your content receive a great experience and increase
the probability of them interacting with your brand which can ultimately convert
browsers into buyers.

4. Encourage social shares

At times, you’ve probably shared someone else’s post on social media due to its
immersive content. Thanks to you, the post gained more audiences. In this way, the
vivid content not only precedes participation, it further encourages social sharing.
Because social shares offer the quickest contribution to brand engagement and sales
leads, effective content marketing is beneficial in promoting your business and gaining
brand loyalty.

5. Upgrades the website for long-tail keywords

People normally use long-tail keywords to make daily searches in Google. It is a long
phrase that is more specific and accurate of what exactly they want to see in the
search result. Content that incorporates such long-tailed keywords responds to precise
answers to the inquiry of the consumers. Thus, content with how-to guides, tips-to, and
product reviews has more potential of landing visitors to their website.

6. Attracts new customers and retains current customers

People often tend to securitize the content for its reliability and authenticity. So, your
content is viewed by new customers on a regular basis. If the content is not creative
and attractive enough to engage the audiences, the visitors are likely to leave the page.
It's important to continue generating valuable content to retain existing customers and

attract new visitors. Your content also has the potential to influence new visitors who
were unaware of your brand.

Social Media Marketing (SMM)

Social media marketing as digital marketing in Nepal is the act of promoting the brand
by creating and sharing various content on social networking platforms. Social media
marketing comprehends the activities of publishing updated videos, photos, and other
engaging posts to increase customer engagement, generate traffic, and build brand
awareness. Some of the popular social media platforms are Facebook, Instagram,
Twitter, YouTube, TikTok, Linked In, Snapchat, and Pinterest.
As social media marketing is the dynamic method of reaching the targeted customers
in a precise duration of time, using effective marketing strategies on social media has
the power to lead to successful achievement of your brand’s objectives.

Social media advertising bidding options

1. Cost per thousand (CPM)

Cost per thousand is an abbreviation of cost per mile where the advertising cost is
calculated based on one thousand impressions. It refers to the price a marketer is

willing to pay per one thousand impressions on their website after the ad is published.

The total cost paid in CPM advertising is calculated by dividing the total cost by
multiple CPM rates and CPM units.

CPM= Total cost/ (impressions*1000)

CPM is one of the effective advertising methods that lead website traffic to build brand
values and increase visibility. However, having a high-traffic website alone does not
guarantee its quality. The CPM campaign might be displayed to the wrong audience
who do not prefer purchasing your business products or services. So you are likely to
pay for the ad that is giving low returns.

2. Cost per Click (CPC) / Pay per Click (PPC)

Cost per click (CPC) is a form of online advertising where you pay the publisher each
time a visitor clicks on your ad campaigns. Although your campaigns are displayed to
the wider audiences based on your keywords and key phrases, you won’t be charged
unless they click on them.

One of the benefits of CPC advertising is the flexibility to prioritize potential customers.
You have a higher chance of reaching the target audiences who show interest in your
brand values. This means if you are advertising diet foods, your brand reaches
accurate customers who value nutritious and healthy foods.

3. Cost per action (CPA)

Cost per action (CPA) is one of the result-oriented advertising methods where
marketers pay publishers or social media sources for certain actions executed by the
visitors.

Your ad campaigns are shown to a wide array of potential audiences but you are not
charged unless those visitors make conversions such as filling up registration forms,

subscribing to the newsletter, or gaining website conversions. This method reflects the
profitability of the ad campaign and gets decent ROI.

4. Cost per view (CPV)

Cost per view (CPV) marketing is convenient for video advertisements. It is a bidding
method where you make a certain payment based on the number of views your video
receives.
CPV ads are usually included in YouTube and similar platforms. In-stream video
advertisements are played before or after the YouTube video whereas In-display video
advertisements are presented with clickable options along with other videos.

Website Development

Website development refers to the tasks associated with the development and
maintenance of websites. It includes the work of web pages, web programming,
publishing, optimization, content management, network security configuration, and
other various complex web applications. It is one of the significant platforms that helps
your brand to reach wider audiences.

A website being a place of information, interaction, and addresses, a well-executed web
design with clean layouts, graphics and effective content will provide consumers an
excellent user experience. The outline of your website is a powerful tool to acquire
marketing efforts. Every advertising campaign leads the visitors to the landing page of
your website. So, it can either attract visitors to browse your business offerings on the
website or fluster them to never come back based on how tailored and user-friendly it
is.

Email Marketing

Email marketing is the direct marketing strategy of sending commercial or
informational email messages to your website subscribers. It is practiced as the most
effective digital marketing in Nepal and a way of advertising the available services
while promoting your business products. 
Besides being one of the strong pillars of digital marketing, it is also a communication
tool. You can convey the deeper insights of your brand through messages or
newsletters and convert the leads into a profitable funnel with engaging email
marketing. Therefore, engaging email marketing is the medium of initiating actionable
and relevant interactions that prompts the audience to take an instant move. The

emails are useful for building powerful ties with the audiences, as well as to direct them
towards your website page or social sites. Therefore, inundating numbers of futile
emails will cause them to lose interest. 

Here are the different types of marketing emails that we do as digital marketing in
Nepal:

1. Welcome emails

As said above, sending welcome emails to the customers is the best way to appreciate
their subscription and demonstrate a positive initial impression of your brand. Not only
does it display a trifling message, but also makes your audience feel acknowledged
and valued.

2. Promotional emails

The objective of promotional emails is to inform the new releases of your organization.
It must be precise and call-to-action oriented to get the instant gratification of driving
sales. Promotional emails can be sent to excite the customers by notifying them about
special offers or limited-time deals.

3. Newsletters

Newsletters are the cost-effective medium of the marketing campaign. The email
newsletters can be sent to give consistent updates on your products and services. You
can share and highlight the business-related information such as the milestone
completed by your brand or increased statistics of sales. This kind of information helps
to maintain a long-term connection with subscribers.

Affiliate marketing as Digital Marketing In Nepal

The digital world now allows anybody and everybody to earn a commission by
becoming an affiliate who markets another person’s or company’s products. Based on
the strength of the affiliate who has a substantial number of visitors landing on either
their website or any other social media network/forum, he/she may simply search for
a product that they enjoy and further promote that product earning a piece of the
profit each time a sale is made. The number of sales is tracked via affiliate links from
one website to another.

Affiliate marketing is an advertising scheme of promoting other businesses products or
services on your website where the business owner rewards commissions every time
the customer makes a purchase. It is a revenue-sharing model where one can work as
an affiliate marketer or a retailer. 

If you are looking for affiliate marketing in Nepal, don’t hesitate to reach out to us. We
can help you generate unique ID affiliate links, place UTM (Urchin Tracking Module)
codes and help you operate your own affiliate marketing association.

Search Engine Marketing (SEM) / Pay Per Click
Marketing (PPC)

Search Engine Marketing (PPC) is an online advertising model and done as digital
marketing in Nepal where the advertiser pays a fee every time a user clicks on one of
their ads. It is a method of purchasing traffic to your websites rather than doing it
organically. 

There is a range of pay-per-click advertising platforms which are performed as digital
marketing in Nepal like Google Ads, Bing Ads, and Paid ads on various social media
platforms that show your ad campaigns at the top result once the users search for
certain keywords related to your business services. Although the payment is made for
the top slots on the search engine results page (also referred to as SERP), a PPC
campaign must entail comprehensive tools and techniques to appear in the highest
rank. The ads keyword should be carefully researched and well versed with the
business objective. So, the search engines allow for the top position based on the
crucial factors of quality, optimized landing page, and keyword relevance of the pay-
per-click campaigns. Oftentimes, the Google search engine platform charges lower
than the actual price for the ad click if it acknowledges the campaign is well organized
and targeted to accurate users.  

The PPC campaign comprises certain actions, relatively getting conversions of
purchase or email subscribers, from the users once the ad is clicked. You can track the
conversion outcomes to determine the progress of the campaign and modify the
quality factors if the result is not satisfactory.

Native Advertising

Native advertising is the marketing strategy of creating ads with ingenious grasped
designs coherent to the page contents which are displayed alongside the non-paid
platforms.  

Its primary concept is to locate the ads in a related context to perfectly blend in with
the subject of the content and provide similar value to the users. With native ads,
advertisers can escort organic audiences and escalate their conversions and brand
awareness.

Some of the popular examples of native ads are social media advertising where the
sponsored posts are displayed on different platforms.

Marketing Automation

Marketing automation is the use of digital software and technology to send automated
marketing messages through email or social media channels. It is used to automatically
send messages once the visitor lands on one’s web page or shows interest in the
products.
The marketing automation tools are an effective way of maximizing the efficiency of a
digital marketing campaign. The ultimate purpose of marketing automation is to gain
qualified leads and connect to them instantly. So, its real-time customization with
personalized messages and content helps in nurturing lead generation and converting
those leads into buying customers.

Online PR

Online PR is the marketing strategy of increasing the online presence of the company. It
is acquired through digital coverage in online blogs, news portals, or publications.
Online PR is also practiced as digital marketing in Nepal.
Online PR is all about getting publicity with the use of high-quality links or collaborating
with media experts. Featuring your business to the affiliated news websites is a method
of connecting with a wider range of potential customers. Similarly, the consistent

response to online reviews or queries generates productive conversation and builds a
strong digital reputation.

The Digital Consumers in Nepal

A person who buys and sells the products through the use of digital channels is known
as a digital consumer. As the internet has been evolving for a long time now, it has
inundated advanced methods of making even casual purchases. With millions of
products available at the tip of a finger, consumers can effortlessly compare and
evaluate the services before shopping online. So, to have an effective digital marketing
campaign requires a proper understanding of digital consumers. It is essential to
acknowledge their method of making choices and buying the products to reach the
targeted customers. 
There are basically two types of consumption patterns for a digital consumer in Nepal:
Hedonic Consumption & Utilitarian Consumption.
Hedonic Consumption is the consumer behavior of receiving emotional experiences or
pleasures after the use of the product. It is also a satisfaction acquired from the
consumption of their luxurious wants.

While technological use has leveraged the buying process, the purchase decision of the
consumers through digital mediums are highly influenced by the aspects of hedonic
and utilitarian consumption. In the hedonic choice, the behavioral intention to evaluate
and analyze the available alternatives inspires digital use before making a purchase.
This consumer behavior is impacted by the intention to make the best choice and avoid
the future regrets of hastily made decisions. Whereas, the requirement and applicability
of the product persuade the acquisition of utilitarian consumption. Consumers are less
likely to contemplate the advantages and disadvantages of each alternative due to the
similar fulfillment acquired from any choice made.
Hence, these digital consumption pattern discloses useful insight into what factors of
digital marketing strategies in Nepal can influence the various types of consumers.

Changing Digital Behavior in Nepal

While Nepalese have accepted technology easily, there have been other behaviors that
have evolved within a digital environment, including:

1. Consumer power

The comprehensive information sources enabled by digital technology have increased
the power of consumers in purchasing the product. They have the ability to determine
when, where, and how they engage with the brands before making a purchase decision.

2. The rise of the prosumer

Prosumers are the consumers who produce their own goods and services. As the
prosumers are increasing along with the rise in digital communication flow, rather than
simply consuming products, people are becoming vocalized about those products and
significantly influencing the success or failure of companies.

3. Second screening

The extensive availability of technological gadgets has prompted second screening.
Users are now multitasking with laptops, TV, and mobile phones at the same time.
While people are likely to watch television and also browse through smartphones, they
are enduring ample information. This impacts their consuming behavior as the chunks
of information access lead to wider opinions and thoughts.

4. Showrooming and web rooming

The growing advancement of digital consumption has influenced both showrooming
and web rooming.

Showrooming is when a consumer visits a store to monitor the quality and texture of
the product but purchases it online. Whereas, web rooming is when a consumer
conducts research online before visiting the stores for making a final purchase.

These changes in consumer shopping behavior have stimulated brands to frequently
experiment with marketing techniques to stay competitive, relevant, and profitable.

5. Liquid consumption

The access to broader information and details has influenced the liquid consumption
behavior of the people. The technology has not only expanded their power but

changed the ways they consume the services. They no longer want to stick around
certain products for an extended duration. People are always searching for a better
deal and can easily switch to the other brands if the current consumption does not
satisfy them enough.

Online Customer’s Journey in Nepal

The online customer journey is the path customers take to search for the products and
purchase them. It is the behavior of the consumer on determining how they find the
item and decide to make a final action.

Understanding the online customer journey helps to recognize the method of
interacting with your brand from the customer's point of view. According to Katherine
Lemon and Peter Verhoef (2016), there are three stages of the customer journey that
enables their decision making:

Stage 1 – Pre-purchase

The pre-purchase stage is the first behavioral facet of customers in choosing the brand
to make interactions or get associated with it. Consumers attempt to research the
information about the products through reviews, advertisements, or brochures. It is a
decision-making process where they identify convenient items, compare the reliability,
and take action.

Stage 2 – Purchase

Purchase is the second stage of the consumer journey where they find the most
applicable product after evaluating and comparing its services with others. They will be
prepared to make a purchase decision amid their options.

Stage 3 – Post-purchase

Post-purchase is the final stage of an online customer’s decision-making journey where
they explore whether they are satisfied with the purchase of the product or not. The

chances of re-purchasing the product are influenced by their experiences with the
product. Their reviews can greatly impact the purchase decision of other consumers as
well.

What are the benefits of digital marketing in Nepal?

Marketing has always been about connecting the right customers in the right place at
the right time to make them take instant action. Digital marketing is a promotional
activity that reaches wider audiences who relish your business offerings. The benefits of
digital marketing in the present technological era are immense, especially in an uprising
country like Nepal.

1. Cost-effective method

Many small businesses hesitate to take the help of advertising for the expansion. In
comparison to the traditional marketing approach, advertising your brands through
digital methods is an affordable form of marketing to even the smallest business. You
can yield a high return on investment, create brand awareness on budget, increase
engagement with low-cost content and receive much more flexibility. Digital marketing
allows you to track the performance of the campaigns regularly and lower the amount
of money if the content is not ushering as much audience as expected. The regular
evaluation of its action helps to measure ROI which is not possible in traditional
marketing.

2. A wider reach of targeted audiences

Thanks to the technological advancement that has successfully connected us globally.
Today, the visibility of social media posts is not limited to geographical areas. The
biggest perks of operating digital marketing are exposure to global audiences.

On the other hand, getting a wider reach with no potential customers is again not the
best tactic. Unlike traditional methods that don’t offer control over targeting an
appropriate audience, digital marketing provides brands a targeting scheme. Here, you

can research and identify the groups of users who are likely to make high conversions
as per the demographics.

3. It displays measurable results

The convenience of tracking down success rates and the comprehensive result of the
used marketing metrics is another reason why digital marketing is beneficial for small
to larger businesses. The campaigns can either lead to larger conversions or do not
make an impact at all because developing a digital campaign strategy requires a
profound knowledge of online algorithms and effective methods to achieve maximum
results. Digital marketing gives you complete control over evaluating the performance
of the campaign. You can measure its success on a daily basis and observe the issues
that need to be addressed if the campaign is not impactful. It allows you to identify
weak spots and re-work the strategies to create a more relevant campaign in the
future.

4. You can divide your customer reach

Digital marketing offers specific and definite customer data than any other marketing
method which helps to determine what groups of visitors are showing interest in your
brand or how different age groups of people can be targeted. 

While the customized campaigns can reach precise target groups, you can also make
customer division. Dividing customers into smaller groups of audiences from the larger
ones allows you to target the right consumers and outline the marketing content
accordingly. Reaching the right party increases the possibility of making larger
conversions.

5. Greater engagement

With the increase in competition and access to numerous digital channels, it takes quite
a lot in keeping the audiences engaged and retaining loyal customers for a longer
duration. Amidst thousands of similar businesses as yours, it is important to be their

foremost choice to compete and outrank them. Thus, the best way to constantly grab
the attention of the customers is to increase the engagement rate.

Effective digital marketing ensures customers are taking active participation in your
activity. This can be accomplished by communicating in real-time to resolve their
queries, by increasing the visibility of your social media posts, blogs, or by offering
giveaways and discounts at times. The increase in engagement rate boosts interaction
and sales conversions as well.

6. Access to convenient conversions

It is crucial to create call-to-action-oriented advertisements that stimulate viewers to
take an instant step. With the traditional marketing approach, the quickest action you
receive from customers is a phone call or email messaging. The lead conversion after
the process is very low. But digital marketing unveils immediate click links in the ads or
posts to drive sales right away.  

Not only does effective digital marketing offer convenient conversions but also boosts
the traffic and helps to determine which of the traffic sources is delivering value. With
attribution modeling in digital marketing, the way people research and buy the product
can be identified which helps to determine which scheme and marketing channel
impacted the consumer’s decision to purchase. You can understand the needs of the
consumers and these insights can be later referenced while determining which
marketing strategy needs to be continued and what parts require enhancement.

How does a digital marketing agency in Nepal help
your business?

By now you have acknowledged the importance of digital marketing for your
company. Especially with the gradual rise in tech-savvy consumers in Nepal, it is crucial
to at least have a digital presence. To outrank similar brands in the market, your
business requires effective publicity to create brand awareness and increment in online
visibility. Digital marketing uses different digital channels to reach customers utilizing
various skills and techniques to gain the potential outcome. From website building to
engaging audiences with carefully designed graphics and blogs regularly, it might
usually be time-consuming and complicated to uncover a clear vision while operating a
business at the same time. A digital marketing strategist can garner a considerate and
accurate digital marketing campaign that incorporates your goals and theme.

The digital marketing agency is a group of professional digital marketers who possess
imperative knowledge on evolving trends and strategies of digital marketing. They
follow various performance indicators depending on the different channels to creatively
promote the company through paid or organic reach and skyrocket the ROI. Experts in
the industry can help to arrange reliable tools and resources to gain a wider presence
digitally.

Here is how a digital marketing agency in Nepal,
Pedal Advertising & Digital Marketing specifically
helps to achieve your marketing goals:

1. Comprehend the changing Search engine algorithms

Search engine optimization (SEO) is the marketing strategy of driving organic traffic to
your website. It is required to rank your webpage at the highest slot. As search engines
strive to deliver refined information to the users, it constantly changes the algorithms
which directly affect the current SEO strategy. Since adapting to the consistent change
of algorithms is a struggle, it makes it difficult for brands to keep up with recent trends
and updates. Digital marketing agencies serve in tackling the updated algorithms. They
will immediately modify the strategies to prevent your website from getting
underperformed.

2. Perform in-depth research

Before commencing the marketing campaign, it is essential to understand the
consumer’s behavior and the latest trends in the market. Studying the concerns of the
targeted audience ushers the idea of content that actually brings an impact. 

Similarly, marketing experts have a clear vision of what type of blog posts attract
ample clicks, how marketing campaigns drive engagement, or what kind of
modifications bring expected results. So, before planning the marketing strategy, digital
marketing agencies take a deep insight into the whole context and personalize the
suitable method for different kinds of digital platforms as cohesive to the needs of your
audience.

3. Increase online visibility

Because technology has advanced the operation of business into the digital approach,
its online presence has been playing a vital role in attracting new visitors and staying

connected with the existing customers. Even a business having the finest website cannot
reach its potential audience if its online visibility is not strong. 

Therefore, digital marketing agencies apply various marketing strategies to increase
the visibility of the company online. Digital marketing being a key to boost online
visibility and directing lead generations and conversions, a well-crafted strategy
increases traffic to your website, enhances brand awareness, and raises conversion
rates.

4. Evaluate and analyze campaign analytics

Digital marketing agencies make sure the produced content and campaigns are
performing well on digital platforms. As the performance of campaigns highly impacts
business engagement, your campaign should be accurate and powerful to generate
expected leads. The frequent evaluation of the performance allocates deeper insights
and measures the effectiveness. It identifies the weak spots of the campaigns and the
agency re-works on updating the strategies to create more relevant campaigns.

THE 9 STEPS TO DIGITAL TRANSFORMATION

1. Find the advocate

A good digital campaign requires skilled marketing experts who are accustomed to the
changing trends and algorithms of the digital marketing arena. So finding reliable
advocates who can generate consistent ideas for the different platforms can be a
driving force in achieving the desired outcomes of your business.

2. Create an online customer journey

Identifying online customer journeys is an important approach to determine customer
expectations as well as to enhance their experience. Creating the strategic customer
journey outline allows you to prioritize the onboarding process of branding your
products.

3. Construct the customer experience

The opinions of the potential customers are greatly influenced by the feedback and
reviews of your product. Therefore, analyze the feedback on your products and
prioritize their expectations to build a strong customer experience.

4. Map the digital toolbox

Social channels are the strength of the digital marketing of your business in creating
media presence and engagement. Mapping the effective digital toolbox is the key to
generating expected ROI if proper metrics and digital strategies are used.

5. Review content assets

Content assets should be created strategically in a way that influences the purpose and
goals of the audiences. Reviewing each piece of content assets helps to identify what
needs to be changed, updated, or removed from your website.

6. Identify community support

It is important to make healthy connections with a brand community that shares
mutual visions and values. The community support delivers assistance in solving
challenges and builds an engaging presence with a joint network.

7. Identify the strategic options

After getting proper insight into customer’s behaviors and evaluating existing digital
channels, you can smoothly determine the strategic options. Identifying the strategic
options that incorporate your objective and consumers' needs influences a positive
impact on marketing results.

8. Create a strategy

Getting an effective plan and strategy that fits your business’ key visions is an
important step of digital transformation. The strategies need to be applied differently
for pricing, distribution, and promotion of the products. It should be carefully designed
to cater to the needs of the customers and integrate the overall plan of your business.

9. Pause and present the strategy

Your business marketing strategy outlines the ways the marketing activities need to be
implemented to reach potential audiences and meet the goal. As the market keeps
fluctuating, take a pause to observe the situation and revise your strategy. Also,
showcasing it to the experts can guide you for further improvements. After the final
draft, present the strategy.

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