Competition Analysis

Competition
Analysis

Top five Competition: Sony FDR-X3000 Action Camera
1. Sony Sony’s flagship action cam looks more like an old-school
2. YI camcorder rather than the boxy shapes of GoPro.
3. Akaso (GoPro clones) Distinctive Features: Sony has leveraged some of its technology
4. DJI when it comes to cameras. They’ve used a ZEISS Tessar lens,
5. Accessory clone market unusual Motion Shot LE mode which is a single image comprises
of multiple shots to show a sequence, live stream, option for
unusually high bitrate recording with potentially much higher
quality, up to 100 Mbps and it comes with a remote control.

Top five Competition: Yi 4K+ Action Camera
1. Sony Action Camera on the cheaper end.
2. YI Distinctive Features: Yi come with features that are similar to
3. Akaso (GoPro clones) GoPro. Its greatest strength is the pricepoint, can be purchased
4. DJI for as little as a sixth of the price of a GoPro. Yi action camera
5. Accessory clone market does not surprise us with any advanced features.

Top five Competition: Akaso EK7000 Action Camera
1. Sony Action Camera on the cheaper end.
2. YI Distinctive Features: There’s now a lot of GoPro clones out there.
3. Akaso (GoPro clones) This is one that’s taken off and become very popular. It doesn’t
4. DJI have all the features of the latest and greatest GoPro like video
5. Accessory clone market stabilization and voice control, but it’s a decent clone of the GoPro
a couple of versions back.

Top five Competition: DJI Mavic Pro
1. Sony Mavic Pro was the smallest drone in DJI’s lineup.
2. YI Distinctive Features: The camera is mounted on a gimbal, which is
3. Akaso (GoPro clones) unusual for drones of this size. The small size of the sensor means
4. DJI low-light shooting can sometimes be tricky. Mavic Pro comes with
5. Accessory clone market a dedicated remote control that uses your phone’s display to show
you exactly what the device is seeing.

Top five Clone Market
1. Sony
2. YI Competition: Cheap manufacturers in Asia
3. Akaso (GoPro clones) Its availability in United States with platforms like Amazon keep
4. DJI these companies in business. Even people who have bought a
5. Accessory clone market GoPro camera for $400 will prefer to buy clone accessories to
save a bit of money.

$70

$11

Key
Touchpoints

Five Touchpoints
1. Services
2. Products
3. Culture (value)
4. Technology
5. Marketing

Products
Services = After experiencing the product = maintaining brand loyalty
Culture = Values > Product
Technology = Innovation = involve early adaptors
Marketing = Outreach = get to mainstream user