SWOT Analysis

SWOT
Analysis

Strength 1. Services
•Mobile support and applications
Touchpoints •Reliability
1. Services 2. Products
2. Products •First movers advantage
3. Culture (value) •Focus on cameras
4. Technology •Quality materials and finish
5. Marketing •Brand name
•Accessories for different tasks
3. Culture (value)
•Athletes Favourite
•Association of adventure sports
•YouTubers and vlogers
4. Technology
•First to market = experience in the ring
•Advanced features over many cameras
5. Marketing
•Event and athlete sponsorship
•Demand for brand name

Nish Gupta
Product 7 // Week 3

Weakness 1. Services
•Services other than mobile apps
Touchpoints •No storefronts
1. Services 2. Products
2. Products •High price point
3. Culture (value) •Focus on drones (strong competitive market)
4. Technology •Battery problems
5. Marketing •Expensive accessories
3. Culture (value)
•Too focused on sports
•Niche audience
4. Technology
•No innovation in products to achieve first
mover advantage
5. Marketing
•No storefronts
•Apparel and swag

Nish Gupta
Product 7 // Week 3

Opportunity 1. Services
•Camera rental services (Pro membership)
Touchpoints •Storefronts for accessories and cameras in
1. Services hi-GoPro-traffic areas
2. Products •Trading accessories
3. Culture (value) 2. Products
4. Technology •Introducing Wearables
5. Marketing •What’s after cameras?
•Alternate source for power (solar/salt water)
•Maintaining quality rather than reducing price
3. Culture (value)
•Maintaining positive associations
•Spreading excitement by reminding history
4. Technology
•Innovation in Wearable Tech.
•Acquiring start-ups
5. Marketing
•Artist collaborations
•Introducing apparel
•Give-aways and other social media strategies

Nish Gupta
Product 7 // Week 3

Threats 1. Services
•Hi-risk with rentals
Touchpoints •Failure of storefronts because of online
1. Services •Big investment
2. Products 2. Products
3. Culture (value) •Failure of another product launch
4. Technology •Cheaper cameras matching GoPro technology
5. Marketing •Diluting focus
3. Culture (value)
•Loosing consumer trust
•Keeping similar aesthetic for long
4. Technology
•Cheaper cameras matching GoPro technology
•Technological breakthrough by Sony/Nikon
(companies with bigger budgets)
5. Marketing
•Gen-Z loosing interest
•Competition from fashion companies