July 2016 ZeeBiz

J U LY, 2 0 1 6

Seating is limited – register early!
Go to the Workshop RSVP form on MyBiz.

Providing company news,
product information, event updates
and success stories from around the
Miracle Method franchise network

Keys to
Success

John Tubiolo

Success and the level of determination required to
achieve it has always fascinated me. When venturing out
to start your own business, you have already moved in
the right direction towards your dreams, but the path to
success is often riddled with difficulty and discourage-
ment. Inspired by some of the greatest motivators, here
are a few insightful tips to keep you motivated.

Have a positive Set goals. Believe in yourself
mental outlook. and what you do.
It is very difficult to get anywhere when you don’t
“Positive thinking will let you do everything better know where you are going. Goals provide you with a You have the power to transform lives and help
than negative thinking will.” Zig Ziglar. direction, and allow you to see how far you have build dreams for your customers and the people
Be persistent, learn from your mistakes and develop come and how far you left to go. “If you don’t get up that work for you. “Don’t allow someone else’s
the courage to move. every morning with a burning desire to do opinions to become your realities.” Les Brown
something – you don’t have enough goals.” Lou Holtz

Invest in continued Celebrate The road to success is often challenging, it
growth. accomplishments. can be full of rejection, hard work, and
disappointment. However, it can also be
Successful business owners always strive for Take time to enjoy and celebrate your wins and unbelievably rewarding when you achieve
excellence and growth. Og Mandino, author of “The what you have achieved so far. Always include the your goals and overcome those obstacles
Greatest Salesman in the World” once said, “the only people who have helped you achieve it as gratitude along the way, adding incredible value and
difference between you today and you 5 years from is fulfilling as well. Look for small wins along the meaning to your journey. Successful people
now will be all the things you have allowed yourself way and set rewards along the way, but always never give up! Reach out to your fellow
to learn.” Feed your mind with knowledge and don’t know that the accomplishment itself is the franchise owners or the MM Corporate Office
be afraid to learn something new every day. greatest reward. for advice or encouragement. We are your
support network and here to help.

©2016 Miracle Method US Corp

JULY 25 Years 19 Years 10 Years

Miracle Method Sonoma/Marin, CA Providence, RI San Antonio North, TX

Anniversaries Dennis Morrison Tom & Christine Kaine Scott Miller

Chuck’s Rhonda Dominick
Corner Director, National Accounts

Chuck Pistor Persistence Pays!
President
If you’ve followed up with that trade show lead multiple times, and still have not received a
Issues Impacting response, don’t give up! Be persistent! To capture a lead, focus not our products, but identifying
Small Business, how a Miracle Method solution can solve a problem.
Strength in Numbers Back in 2012, Ryan Murphy relentlessly followed up on an APPA trade show lead for
Pacific Lutheran University. After continual calls and emails, he convinced PLU’s Maintenance
At the corporate office, we often hear of new Manager to a refinishing demo. On-going persistence lead to a refinishing project of three
regulations or laws that could potentially leaking double showers. MM Tacoma continues to service PLU for additional renovations as the
impact our businesses. We are all familiar university’s budget allows.
with Federal agencies like OSHA, EPA, and For three years, Ryan Gladhill has reached out to Charleston Southern University, a
the IRS. However, we are increasingly campus within walking distance of his North Charleston office. CSU’s Director of Facilities saw
bumping into fire departments, air quality MM’s leaking shower pan display at a SRAPPA show, triggering a lead. Ryan used tile samples,
districts and contractor licensing issues. before and after photographs and commercial case studies to sell CSU the Miracle Method
Solution! MM Charleston has completed $25,000 in refinishing work so far, and estimates
We are facing immediate or future changes another $100,000+ through 2017.
in health insurance, workers comp, At Miracle Method, the best appointments are the opportunity to see the “problem” first hand
minimum wage and prevailing wage and offer a MM solution. The more you can see, the more Miracle Method solutions you can
requirements which may lead to increased offer, and the more confidence you’ll give your commercial customer that you can provide
costs. Our suppliers have deadlines to results in an affordable and efficient manner.
convert MSDS sheets to SDS sheets, which in You can expect the leads to start flowing in, as trade show season approaches this July.
turn, may increase costs as well. When dealing with commercial work, remember to be persistent and be prepared when
converting prospects into customers!
While big companies can afford large legal
and compliance departments, small Being Successful in Business -
businesses often have to shoulder the
burden of compliance themselves. The good Part 2 Wally Mark, Chief Operating Officer
news is that you are not in business by
yourself- you are part of a strong network Continuing on from last month’s ZeeBiz, here are the 5 remaining key points to being successful
where there is strength in numbers. in business:
1. Know Your Business. And know it better than anyone else.
Increasing regulations can be discouraging,
but Miracle Method continues to strive to 2. Be Brutally Honest with Yourself. Deal with both the good and the bad head-on.
run our businesses ethically, legally, and Learn from both and continue on.
responsibly. In working together, we can
become a role model for compliance. 3. Know your Strengths and Weaknesses. If you’re not particularly good in some area of your
business, either learn to do it well or get someone else to do it for you. Focus on what
We cannot make these regulations go away, you’re good at and don’t be afraid to delegate the rest.
but we will do all we can to offer assistance.
For instance, if you get a call from OSHA, call 4. Be Unique. What’s different about the way you do business compared to everyone else?
us before inspection. We have guided MM Don’t be afraid to show those differences to your customers.
franchisees through inspection, offering
helpful guidance through the entire process. 5. Be Yourself. Be genuine, be sincere. Build on YOUR strengths. There is no better you
The more aware we are of the challenges than you!
you are facing, the more we can help. If you
have questions or need help, don’t wait to If have the knowledge and drive to do whatever it takes, you can run a successful business. One
call, that is what we are here for. Call Wally or thing’s for sure: There is no elevator to success…you have to take the stairs. Start climbing!
myself so we can assist you.

Do fly high and have fun! Don’t…um, fall.

Many of you may be aware that Bryan Dworshak (Branding & Design manager
at corporate) is an avid and successful BMX bike racer. He has traveled
throughout the year to compete in places like Albuquerque NM, Grand
Junction, CO, Phoenix, and San Diego. However, last month he suffered a
serious fall and broke his right shoulder, requiring surgery. He continues to
work away despite his limited right arm function which is quite impressive
really. Bryan says, “I have fallen many times over the years, but this injury is
different. It’s going to take several months of rehab to get back to normal.”
Feel free to send Bryan your thoughts and encouraging notes at this time as
he journeys through physical therapy.

Notes Employee Spotlight
& News
Audrey Covington
MILLION DOLLAR PRODUCER – FAST FACTS MM Tri-State, MD
3 years of service
Dale and Janie Burch
Quick Facts:
Miracle Method of Santa Clara, CA Audrey joined the MM
Established 1991 team after fourteen
years in the newspaper
2015 REVENUES industry. Audrey enjoys
the diversity of tasks in
$1,006,442. her role at MM as well
as her favorite task – bookkeeping!
NUMBER OF NUMBER OF
TERRITORIES TECHS Audrey has two great kids- Lesley and
Scott, and recently celebrated her 36th
2 5 anniversary with her husband Eric.
Audrey absolutely loves to cook and her
Top Tip “Good customer service produces loyal, repeat friends volunteer as the official taste
for customers! Happy technicians do good work week testers for new recipes. Thank you Audrey
after week, month after month and year after year!” for your contribution to Miracle Method!
Success
Tyler Sewell - MM London, Ontario
Miracle Method Travels to visit Franchisees 1 Year of Service

Chuck and Eddie recently visited franchisees in Rochester, NY as well as London and Rick Frank says “Tyler
Toronto, Canada. “The trip allowed us to see where Scott, Jeff, Bruce, and Rick work has an incredible
and live on a daily basis. We gained some insight into their operations and shared ability to learn with
some suggestions on improving their businesses and profitability,” said Chuck Pistor. an enormous appetite
for success! Tyler
delivers flawless work.
His overriding belief
is “if the company is
successful, I am
successful”. One of the best overall
employees I have ever worked with.”

Tyler’s Tip: "Before starting any job, think
about each task and step carefully. As you
work through the MM process, keep in
mind what is needed to complete the
following step. Being prepared allows
you to execute each upcoming task while
maximizing time and efficiency”.

Baby on the Way!

We are happy to announce Jessica Taber, Accounting Manager at the Corporate Office
and her husband Josh are expecting their second child this Christmas! Jessica is excited
about expanding her family and she knows her first child, Brielle 16 months, will love
having a companion around. Jessica says, “I’m looking forward to the energy that comes
back in the 2nd trimester.” Congratulations Jessica, Josh & Brielle!

Brielle Taber, 16 months

Technology Tidbits Stephanie Bachoroski UPCOMING:
Digital Marketing & IT
July 10-13
Yodle Tracking Number and the Internet ASHE Annual Conference &
When you visit your local site you may notice that the phone number swaps out with a Tech Expo
different number, this is your Yodle tracking number. When customers call this number, the DENVER, CO
call is tracked in your Yodle account. When you answer the phone you may hear “Yodle”.
This lets you know the customer found you from your website or one of the 50 business July 12-14
directories that Yodle maintains for you, including Google Places (formerly Google Maps). APPA Annual Conference & Expo
We’ve recently updated your Facebook page with the same tracking number. Why? AND Southern Region APPA
Because Google ranks you higher in search when your phone number and address (SRAPPA Show)
information matches across the internet. NASHVILLE, TN

As a reminder, you may see August 25-27
your call data and listen to your Technical Training Workshop
calls in your Yodle account. COLORADO SPRINGS, CO
Simply login to live.yodle.com. See complete list of Sep. and
Click on Leads > Lead History Oct. workshops on MyBiz
to listen to your calls. Click on
Leads > Call Tracking for more Seating is limited, so register early!
visual reports like Call Volume. The Workshop RSVP form is
Here you can see what days available on MyBiz.
and times you get the most
calls. For more information July Peer Calls
see the Yodle Dashboard
information and videos on MyBiz. Topic: Self-assessment of your
business operation.
Marketing Minute Erin Gilliam Speaker John Tubiolo,
Marketing Manager VP of Sales & Development
12th – 4 pm East Coast time
Ad Planning As we approach the half way point of the year 13th – 4 pm Central time
it is a good time to revisit your advertising 14th – 4 pm West Coast time
plan to ensure success in reaching your
Q3 & Q4 goals. A few reminders to make your advertising as successful as possible: INSIGHT FOR CHANGE:

Track & Source Change is inevitable.
Progress is optional.
If you’re not asking your customers how they found out about you, you are missing a huge
opportunity to find out which of your advertising dollars are working. Not sourcing = ~ Tony Robbins
wasted dollars.

Plan

If you don’t have an actual working ad plan in place you may be over or under spending. A
simple Excel worksheet will make it easy to keep all of your advertising and marketing
plans, costs and budget in one place and is critical to successful planning.

Diversify

A good MM marketing plan will have a minimum of five different platforms, such as a print
magazine, a coupon mailer, Pay-Per-Click, TV, social media, newspaper inserts and home
shows. Make sure you are not relying on a single source for advertising, plan your “eco-sys-
tem” to have multiple touch points for best results.

One-Voice Branding

Don’t forget to use the MM branded marketing materials and ads! These professionally
designed materials will make all the difference in your advertising efforts. Need something
we don’t have? Just ask – we may be able to help!

6 Years 4 Years 4 Years 2 Years

Tri-State, MD Big Horns, WY London, ONT NW Cincinnati, OH

Ryan Gladhill Trevor Nelson Rick Frank Jim & Mary Beth
& Mark Phipps Hudek