E-PORTFOLIO_SRC501_Group 4

UNIVERSITY TECHNOLOGY OF MARA
SEREMBAN CAMPUS

FACULTY OF SPORT SCIENCE AND RECREATION

SPORT COMMUNICATION 2020822188
(SRC501) 2020830986
2020836676
GROUP ASSIGNMENT: 2020836904
E-PORTFOLIO 2020830846

NSR2414

PREPARED BY:
MUHAMMAD EMIRUL HAQIM BIN MAZELAN
MUHAMMAD IZZ FARHAN BIN JAAFAR
MOHAMAD IZZUDDIN BIN ABDULLAH
NURUL HAMIZAH IZZATI BINTI KHAIRUL NIZAM
SITI AISHAH BINTI ASHAHIMI

PREPARED FOR:
DR RADZLIYANA BINTI RADZUWAN

DATE OF SUBMISSION:
30 June 2022

Table Of Contents

Background Of Football Club Barcelona ........................................................................3
Football Club Barcelona Timeline ..................................................................................4
Component and Theorical .............................................................................................5
Principles of Communication .........................................................................................5
Skill In Communication ..................................................................................................8
Communication Skills Used or Applied in the FC Barcelona Football Team ................12
Differentiate Variety of Mediated Communication.....................................................13
References ...................................................................................................................15

Background Of

Football Club Barcelona

One of the major Spanish clubs is Club Barcelona. The Los Cules soccer team
has their home base at Camp Nou Stadium in Barcelona, Spain. Barca has established
themselves as a well-known team with a long list of successes in domestic and
international games. Being the most successful football team in the world today, this
club has a rich history. All throughout the world, people follow him as fans. However,
did you know that Jimmy Burns chronicled Gamper's arduous trip beginning in 1898
when the fox travelled from Switzerland to Catalonia to aid the efforts of his uncle,
Emily Gaissert, in Barca: A People's Passion (1999)? A few hundred metres from his
workplace, Gamper once saw several young guys bouncing a ball around in the Sarria
neighbourhood.

Gamper then had an interest in founding both a football club and a football
squad. In order to raise the necessary funds, he then diligently searched for football
players and gambled online at the Micro Gaming Online Slot Gambling Site. He even
looked for investors who were interested in meeting with him through classified
advertising in the newspaper Los Deportes on October 22, 1899. After a month,
gamers and donors from many nations have been gathered. They include Walter Wild,
John, and William Parsons (from England), Otto Kunzle (from Switzerland), Eric Ducal,
Pere Cabot, Cares Pujol, Josep Lobet, Luis d'Osso, and Bertomeu Terradas, among
others (Spain). On November 22, 1899—exactly 122 years ago today—the 10 names
met at Sole Gymnasium with Gamper's assistance. Up until this point, FC Barcelona
has celebrated its birthday on the day after the meeting.

10,000 people joined it for the first time at a period when professional football
was becoming a widespread phenomenon, and among them were legends like
Alcantara and Samitier. However, because to the challenging subjects and political

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issues of the Spanish Civil War and the immediate aftermath. Barca had to deal with
difficult circumstances, such as the 1936 murder of president Josep Sunyol, who had
popularised the phrase "sports and citizenship." However, the club managed to
survive, and Ladislau Kubala's presence and the Nou Camp's survival marked the
beginning of a period of social and athletic rehabilitation. Barca had mixed results but
solidified as an organisation, along a side continually growing membership and a
sluggish but consistent recovery, in the face of challenges arising from its identity, back
in the 75th year (1957-1974) of the Nou Camp's creation.

Football Club
Barcelona Timeline

2004 Lionel Messi Makes His Debut in The Team
2006 First Champions League Title
2013 Become The Second Club to Collect 100 Points During a Season in Primera
Division
2021 Lionel Messi is Sold Use to Financial Problems

Figure 1: Map of Where Barcelona Had Play

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Component and Theorical
Principles of Communication

The digitization of communication is accelerating more and more since the
World Wide Web's introduction, which three decades ago marked the beginning of
the Internet's popular. Since the introduction of social media over ten years ago,
society has lost contact, keeping itself informed and amused through analogue
channels as well as through digital ones, especially among the generation born since
the start of this digitalization process. The COVID-19 pandemic-related health crisis
served as a catharsis for this transition as well as a pivotal moment for all disciplines,
including marketing, advertising, journalism, corporate communications, and public
relations, which have recently had to deal with an increasingly complex
communication paradigm. Communication is used to develop and put into action
techniques geared at engaging audiences, interacting with them, and building
relationships to enlist their help in spreading our message and, occasionally, even
making it go viral. The terms owned media, acquired media, and paid media are
distinguished by communication experts in the digital economy sector. Owned media
is defined as a company's internal communication channels, such as its websites,
blogs, newsletters, and social media accounts. On the other hand, acquired media
refers to corporate communication, public relations, and publicity actions that result
in recognition in third-party sources, such as media appearances or mentions on social
media. Paid media, on the other hand, refers to advertising or branded content, in any
format possible.

The Internet and social networks, which FC Barcelona has exploited extensively
in recent years, have risen enormously because of the changes in communication that
globalization has encouraged. Millions of users now subscribe to and use these social
sites. The history of the Web's expansion and success is also one of technological
innovation, which enables it to expand its applications, reach new people, and get
around obstacles to wider and deeper use, which contributes to the popularity of this

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new tool. Information may now be distributed to anybody in the globe with Internet
connection thanks to the development of digital tools. One of the fields of digital and
communication strategy is Google and Facebook. A few examples of digital tools that
are altering interpersonal communication as well as commercial communications with
clients and prospects include Google and Facebook. Delivering connectivity, which
enables people to trade, communicate, interact, and exchange knowledge,
information, goods, and services, is what businesses like Google and Amazon have in
common. Because they permit greater levels of interaction, digital media platforms
let consumers engage in more meaningful identification, which results in a more
personalised experience. They scan or communicate web content. When a new
disaster strikes the world, it has an impact on how people use or search for
information. For example, social media sites like Facebook and Twitter are increasingly
becoming places where people choose to learn what is happening from friends or
witnesses who testify in front of the news media.

FC Barcelona oversees the dissemination of news or information about its
management, its coaches, its players, and the day-to-day operations and transactions
inside the team as an "admin" due to the ease with which information can be found
online. As "admins," clubs can ensure that the information that supporters receive is
of the highest calibre and to prevent any false rumours that can harm their reputation.
Information about the club is available online for supporters. Fans may find unofficial
sources or unapproved conversations when looking for the most recent information
on a game, player, or event, which could lead to the spread of rumours or false
information. Therefore, the club has made it a priority to be the first source of
information for fans. The various contexts and community types that can emerge from
the global and digital context in which FC Barcelona operates have given the
organizations a sense of modernity similar to that which the city of Barcelona
projected a few years ago as a result of its affiliation with prosperous football teams.
As they must stay up with the variety of new technologies being developed and used
by its consumers in their everyday lives, FC Barcelona's digital strategy has been
affected by the necessity to constantly innovate. The club can become a part of their
supporters' daily lives if they can establish a presence in a well-known digital domain,

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like Facebook or Twitter. This may strengthen the sense of allegiance and sense of
community among FC Barcelona supporters on a virtual and international scale.

There are four models of communication in the organization in Barcelona FC
football club. These four communication models are very important to use when
interacting with each other to produce good results. The first communication model
is one to one. This communication can give time to individuals to have the opportunity
to voice their opinions without the influence of others in public. This can create new
ideas in a discussion. Second, one -to -one support in the group. The team has more
control over the content of the decision and can therefore ensure that the rationale
remains intact and there are fewer hidden agendas to guess and negotiate. It’s easier
to achieve individual commitment and with each confirmation, to build a collective
sense of the band that is starting to grow. Third is that roundtable management leads
the consensus. This roundtable communication can ensure that the message is heard
by everyone and everyone can hear all opinions. This communication is one of the
ways to open a good communication channel in an organization. Lastly is the
consensus roundtable for group decisions. The roundtable consensus for this group
decision is the same as the management consensus but it has a slight difference where
the consensus within the group is a small communication within the group that
communication can provide an opportunity for everyone to give their opinions.

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Skill In Communication

Interpersonal communication is the verbal or non-verbal exchange of
information, ideas, and feelings between two or more individuals. Throughout the
Covid-19 pandemic, Barcelona FC also used this communication. It often combines
face-to-face information sharing in the form of speech, facial emotions, body language
and gestures. Barcelona FC also sees the effectiveness of communication
transferred to others used to assess a person’s interpersonal communication abilities.
Daily internal employee communication, customer meetings, employee performance
appraisals andproject conversations are all examples of interpersonal communication
often used in an enterprise. Furthermore, online chat now accounts for a large amount
of employee interpersonal communication in the workplace. The importance of
interpersonal communication in the workplace. Managers assess the value of having
excellent interpersonal skills, just behind the ability to work in teams. There are several
reasons why they are so highly appreciated;even if most workplace business is now
handled via online communication channels, it is still vital to have verbal abilities in
order to work effectively with your colleagues and employers. As a result,
interpersonal skills are essential for corporate success which can problem solving,
alignment with business goals, trust, change management, and company culture.

Small group communication refers to interactions between three or more
individuals who share common goals, shared influences and shared identities. This
chapter will offer an overview of the characteristics and types of small groups, as well
as analyze their advantagesand disadvantages. for Barcelona FC also applied this
feature due to the covid-19 pandemic which caused the football team to not be able to
make a public talk. Throughout the pandemicBarcelona FC had to use small group
communication face to face and the rest talked in cyberspace. However, the types of
small group are task-oriented groups, relational-oriented groups, teams and virtual
teams. Character of small groups actually have different groups have unique traits,
have distinct functions, and can result in good, neutral, or negative experiences. While
our interpersonal connections are largely concerned with relationship development,
small groups are usually concerned with task completion or goal achievement.

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Intercultural communication is failure to grasp cultural differences may have
major effects in international business.Due to a lack of preceding study into cultural
awareness, entire initiatives have had to be withdrawn. Because last-minute redesign
and reprinting might be costly, it is critical to verify that any language and graphics
utilized are culturally suitable. It's no surprise that intercultural communication and
understanding are top concerns for worldwide firms today. Employees with
multicultural communication skills are in high demand. Intercultural communication is
thestudy of communication between cultures and social groups, and it examines the
many communication processes and challenges that arise among groups of people
from various cultural backgrounds. In addition, intercultural communication theories
such as social science approach, interpretive, dialectical approach and critical
approach.

In addition, the important of interculture communication is there are several
reasons why intercultural communication is essential. To begin with,good intercultural
communication is a necessary ability for anybody working across several nations or
areas in order to develop harmonious relationships and avoid conflict. It is critical to
convey knowledge across countries and cultures effectively and appropriately.
Executives at global corporations, whether working in their home country or as
expats overseas, benefit greatly from strong intercultural communication skills when
dealing with foreign clients and workers. Intercultural communication is also essential
for anybody who works with individuals from various cultures to prevent
misunderstandings and even insult. Intercultural communication is, without a doubt,
the cornerstone for effective international company in today's globalized world. Thus,
the intercultural communication skill can be improved by prepare or do some
research, learn at least three or more language, observe, open-minded and always
ask questions.

A public speaker is someone who performs in front of a crowd in real time.
Public speaking may be used to discuss a variety of subjects. Speech objectives may
be categorised in three distinct ways: educating, persuading, and entertaining the
audience. A public speaking presentation is not the same as an online presentation.
Public speaking is often restricted to a certain time and place, unlike online
presentations, which may be done whenever. Slideshows and taped video from
speakers are examples of live public speaking presentations. Speaking in front of an
audience has several advantages, and throughout history, both business and

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education have used it for a number of goals. One of the advantages of public speaking
is that it may boost a company's client base, influence customers, and public speaking
confidence all of which are crucial for a business.

There are a number of things that may be taken to make this public speaking
successful and easy. The subject that will be discussed should be emphasised initially.
Make a list of the topics that will be discussed, and make sure that each one is
acceptable for the issue's scope and depth. The topic should be fascinating. The issue
should adhere to the standards and information established to persuade the audience
to trust the information offered in order to enable the audience to believe what is
presented. Analyzing the audience is another tool that may be employed. Each
speaking engagement should provide emphasis on a number of different topics,
including culture, sociology, age, gender, occupation, money, way of life, social
standing, and religion. In order to prevent audience misunderstanding, each of the
aforementioned should be given precedence in the speech that will be presented. The
thesis formula follows next. The thesis is the primary item chosen or prioritised for
presentation to the broader audience. Every point in the thesis should be equally
essential, and it should only concentrate on points that are pertinent to a broad
audience.

The next stage is to do research on the subject to be covered and provide
evidence to back up the recommendations made. Each subject to be discussed should
be reasonable, rational, and have a distinct goal of persuading the audience. There
should be a tonne of references for each topic, including articles from newspapers,
journals, magazines, and so on. Each issue should have strong backing, such as logical
or inspirational backing. Each speech component that has to be provided must be in
chronological sequence and have a purpose. Each speech material that is presented
should follow the predetermined sequence, and each speech material that is offered
should include a step-by-step solution to a problem. Every public speech that is given
should be prepared in a clear, recognisable oral manner, with each piece of
information having a specific purpose for the audience.

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The suitable style or mode of delivery must be used for every public speech
that is delivered. The standards of this topic, including manuscript style,
extemporaneous style, and spontaneous speaking, must be met by any speech
material that is supplied or presented. This style of delivery is frequently employed to
provide a seamless and powerful public speaking presentation. The speech should also
highlight three other factors, including loudness, pace, articulation, and crystal-clear
pronunciation. Additionally, this communication places a strong emphasis on virtual
communication. The technique of working and connecting with people even when
they are not in the same location or region is known as virtual communication. High
productivity, improved job satisfaction, and improved customer communication are
some benefits of this virtual communication.

Numerous launches or projects have to be delayed because of the covid-19
problem in 2020 in order to prevent the epidemic from spreading and many sacrifices
from being made. Many football teams have experienced significant loses as a result
of the Covid-19 problem. The postponement of the 2020 Mobile World Congress
technology trade show owing to the COVID-19 health concern, for instance, has
caused Barcelona to incur significant costs. Studies were carried out during the COVID-
19 crisis utilising information supplied by professionals in charge of creating and
putting into practise effective communication strategies. Barcelona evaluated their
strategic communications strategy within the first month following the emergency
declaration by the Spanish government on March 14, 2020.

The approach went without a hitch despite the direction change. Public
speaking techniques employed by them include creating and distributing digital
material, distributing press releases, planning digital events, creating internal
communications, and to a lesser extent, these. They were able to unestablished their
income thanks to the new public speaking techniques and methods employed by the
personnel. With 60% of media owned, 27% of media acquired, and 13% of media paid
for, advertising is one of the techniques that has been effectively utilised.

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Communication Skills

Used or Applied in the Barcelona
Football Team

The findings show the first month of the Spanish government's declaration
of a state of emergency in response to the COVID-19 health crisis (starting with the
declaration of the Spanish government's state of emergency) and its stance on the
decision to cancel the 2020Mobile World Congress (China). Participants in the study
illustrated, in their open-ended responses, that the main changes in their strategies
included: the suspension of some planned initiatives, primarily offline events and
communication actions unrelated to the COVID-19 outbreak the implementation
and communication of solidarity campaigns to contribute to the fight against the
pandemic; and the offer of COVID-fighting solutions.

According to the research participants, the approach of the communication
tactics implemented by the organizations from Barcelona's digital economy during
the first month following the declaration of the state of alarm was proactive
situations. As a result, the digitaleconomy played an active part in responding to the
COVID-19 health crisis, preparing and carrying out communication actions rather
than just reacting to the many impacts from the surroundings as a refence or as an
opportunity. However, communication professionals tooka reactive attitude for
their organizations within the first month following the Spanish government's
proclamation of a state of emergency.

As previously stated, the digital economy divides communication tactics into
three categories: owned media, earned media, and purchased media. Following this
classification, during the first month following the declaration of a state of
emergency in Spain in response to the COVID-19 health crisis, the communication
strategies of the participating digital economy organizations focused on owned
media in 60% of the cases, with earned media accounting of the mix and paid media.

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Differentiate Variety of

Mediated Communication

Mediated communication refers to any situation where a technological
medium is introduced into face-to-face interaction. Beyond the traditional media such
as print media, television or radio have helped shape and define new media sports
arena. As an example, the process of imparting and exchanging information about
Football Club Barcelona to wide parts of their fans through mass media is known as
mass communication that often known to refer to many types of media since its
technologies are utilized for the spread of information, which includes journalism and
advertising. Therefore, there are differences in the pros and cons of print media,
television, and radio in how Football Club Barcelona interacts with its supporters.

Pros Cons

Print Media ▪ Wide range of editorial ▪ Short life

material aimed at a broad ▪ Low quality color reproduction

audience ▪ Not demographically selective

▪ Great flexibility in ad size ▪ Cannot deliver sound and

▪ Complex information can be motion

communicated ▪ Messages compete with one

▪ Credibility of print in general another

▪ Can read at leisure

Pros Cons

Television ▪ Large national audience reach ▪ Messages have short life plus

(network) time shifting

▪ Large local audience reach ▪ Long lead time
▪ Prime source of news ▪ Cannot provide details

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▪ Spectacular medium – sound, ▪ Not portable

animation, motion, color ▪ High production costs

▪ Obtrusive medium

Radio Pros Cons
▪ Great flexibility ▪ Short life
▪ Production can be free ▪ No visuals
▪ Messages are personal ▪ Cannot provide details
▪ Prime source of local ▪ No motion

information

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References

Banyte, I., & Inciuruence, R. (2012), Intercultural communication in higher education
insitutions. Kalba ir kontekstai, 5, 178-185.

Coll, P. (2020). Changes in the Communication strategy of Barcelona’s digital economy
in response to the COVID-19 crisis. Trípodos, vol. 1, núm. 47, 2020.

Hahn, D. A., & Cummins, R. G. (2018). Differentiating objective sport knowledge versus
subjective sport fanship via a test exemplification in sport media.
Communication & Sport, 6(3), 331-348.

Spencer, L. (2021, March 23). What is public speaking? & why is it important? (+
tips). Business Envato Tuts+. Retrieved June 25, 2022, from
https://business.tutsplus.com/tutorials/what-is-public-speaking--cms-31255

What is Virtual Communication? (plus tips and tools). Indeed Career Guide. (n.d.).
Retrieved June 25, 2022, from https://www.indeed.com/career-
advice/career-development/what-is-virtual-communication

Zapata, A. D. D. (2013). Liquid communication: How FC Barcelona is spreading
sentiment Blaugrana one drop at a time (Doctoral dissertation, Colorado State
University).

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