MindEaze Annual Report 2024-2025 Supervising Teachers Ms. Eleni Malla Christou Ms. Anastasia Evangelou Ward Ms. Christina Thomaidou Pavlidou Mentor Assistant Mr, Harry Newton 1
EXECUTIVE SUMMARY Revolutionising Teen Mental Health Support Mental health struggles are a growing challenge for teenagers today. Stress, anxiety, and emotional struggles are common, yet support is not always easily accessible. That’s why we created MindEaze, a mental health app designed specifically for teens, combining guided exercises, journaling, mood tracking, and access to professional consultants in one easy-to-use platform, which had been endorsed by the Cyprus Psychologist Association. Our mission is simple: to provide a safe, supportive, and engaging space where young people can take control of their mental well-being. Unlike other mental health apps, MindEaze was designed by young people, for young people. We know that traditional mental health resources can feel overwhelming or clinical, so we built something fresh, relatable, and interactive. Our penguin mascot, Pickle, stands as a symbol of resilience and support, he brings warmth and personality to the app, making mental wellness feel approachable and even enjoyable. We go beyond basic mindfulness exercises, our app offers a variety of activities tailored to different emotions, including breathing techniques, nutrition guidance, and stress-relief exercises. Plus, we provide a personalised experience, allowing users to track their moods, write in their private journal, and even connect with professional consultants when needed. Available in both English and Greek, MindEaze is designed to be inclusive and accessible to a diverse audience. Sincerely, Mariam Abdulgader (CEO) Our Journey & Commitment The idea for MindEaze came from our Human Resources Director, who saw how many teens were silently struggling with mental heath issues. With the help of our team, we transformed that vision into a reality, using market research, user feedback, and expert mentorship to build an app that truly meets the needs of young people today. To enhance our application, we contacted the Cyprus Psychologists’ Association to gain advice and support, in the future we are open to collaborating with the Psychologists’ association and have them be a partner. Like any startup, we faced challenges, our biggest being sustainability. We weren’t just building an app; we were creating a movement to make mental health support free and available to those who need it the most. To keep the app running while staying true to our mission, we explored creative revenue models, integrating non-intrusive ads and planning a future premium version that offers even more personalised features. MindEaze started as an idea, but it has become much more, a platform that can provide thousands of teens with useful mental health tools, helping them manage stress, build resilience, and access professional support when they need it most. And thanks to our operations manager, we were able to build the app and craft it to our liking. We are optimistic about the success of the app in the future as we remain committed to helping teens take control of their mental health in a way that feels right for them. 2
1.1 Our Aim, Hopes, and Vision At MindEaze, our goal has always been to create a safe, accessible, and effective mental health space for teenagers. We recognise the challenges young people face; stress, anxiety, and emotional struggles, and we want to ensure they have the right tools to overcome them. Our vision is to make mental well-being a normal and approachable part of everyday life, removing stigma and making support available to everyone who needs it. 1.2 The Story Behind Our Brand From the start, we knew we wanted MindEaze to feel welcoming, calming, and supportive. That’s where our penguin mascot came in. Penguins symbolise resilience, teamwork, and adaptability, qualities that align perfectly with mental health and self-growth. Our marketing team designed the logo, carefully crafting a penguin that represents comfort and companionship, reminding users they are never alone in their journey. Our brand colours, purple and green, were chosen with purpose. Purple represents wisdom and emotional depth, while green is widely recognised as the colour of mental health, symbolising balance, renewal, and healing. Together, they create a calming yet empowering atmosphere, reinforcing our mission of self-care and mental well-being. Our slogan, “Feel seen. Feel healed. Feel eaze.” captures everything we stand for, recognition, healing, and peace of mind. It’s more than just words; it’s a promise that every feature of our app is designed to help teens feel understood, supported, and in control of their mental health. 1.3 Lessons from Our Journey Building MindEaze has been a learning experience in every way. And although we had our fair share of bumps in the road we managed to pass the obstacles and push to the end and in our journey we gained lifelong lessons. From the early brainstorming sessions to designing an intuitive user experience, we gained valuable insights into mental health, technology, marketing, and business strategy. We learned the importance of balancing our mission with sustainability, adapting to challenges, and listening to real user feedback. Most importantly, we discovered that creating a positive impact requires dedication, teamwork, and a deep understanding of the people we want to help. Looking ahead, we are committed to expanding MindEaze, improving the apps features, and reaching more teens worldwide. With our penguin mascot leading the way, we hope to continue providing a space where young people feel supported, valued, and empowered to take charge of their mental well-being. 3
2.1 – Features and Benefits of MindEaze MindEaze was built with a powerful goalK to help teenagers take control of their mental wellbeing. By using the app, teens gain access to mindfulness exercises, emotional support, and professional guidance, all within a platform designed specifically for their needs. Our app is intuitive, effective, via journals of daily logged and guided exercise for mental wellness, and created with direct input from young people, ensuring it truly addresses the challenges they face. 2.2 – Te Pro:lefi 9 Limited Access to Mental Health SupportK Many teens struggle with stress, anxiety, and emotional difficulties, but access to professional mental health support is often expensive or difficult to find9 9 Lack of Safe and Guided Coping StrategiesK Without the right tools, young people may turn to unhealthy coping mechanisms, worsening their mental health over time9 9 Stigma Around Seeking HelpK Many teenagers feel hesitant to reach out for support due to stigma and fear of judgment, preventing them from getting the help they need. 2.3 – Te Solution Journals & Daily LogsK MindEaze includes a private journaling feature where users can track their thoughts, emotions, and experiences over time. Daily logs help teens reflect on their moods, identify patterns, and gain insight into their mental well-being. Guided Exercises and suggestions for Mental WellnessK The app offers a variety of guided exercises tailored to different aspects of mental health, includingJ Breathing Techniques: Simple exercises to help manage stress, anxiety, and overwhelming emotions9 Mindfulness & Meditation: Structured sessions designed to improve focus, relaxation, and emotional resilience9 Physical Activities: Encouraging movement and relaxation techniques to boost mood and reduce stress. Nutrition & Well-Being ips: Understanding how food choices impact mental health and promoting balanced eating habits. Activities for a Wide Range of EmotionsK Whether a user is feeling anxious, sad overwhelmed, or unmotivated, MindEaze provides targeted activities and coping strategies to help them work through their emotions in a healthy way. Professional onsultant SupportK Teens can connect with licensed psychologists through the app, ensuring they have access to expert guidance when they need it. Multi-Language Support (Greek & English)K To make the app accessible to a wider audience, MindEaze is available in both Greek and English, ensuring that more teens can use it in their preferred language. Safe and Judgment-Free SpaceK MindEaze fosters a welcoming and stigma-free environment where young people can explore their emotions, develop self-care routines, and seek help without fear of being judged. 4
Chief Executive Officer: Mariam Abdulgader. Mariam is our CEO, she oversees company operations and makes executive decisions. Administration team: Elena Georgiou, Eva Papadamou. Elena and Eva are our Administration Directors. They handle documentation, scheduling, and internal coordination. They ensure smooth administrative functions and maintain organised company operations. Sales Director: Emilia Panteli. Emilia is our Sales Director. She leads sales initiatives by developing pricing strategies and promotional efforts. She works to increase revenue and improve customer engagement. Finance Directors: Alyssa Massos, Konstantina Pantziarou. Alyssa and Konstantina are our Finance team. They monitor financial transactions, manage budgets, and ensure financial stability. They keep track of expenses and develop financial plans to support company growth. Marketing team: Andreas Demetriou, Andrei Mazin. Andreas and Andrei are our Marketing team. They develop creative marketing strategies, oversee promotional campaigns, and ensure brand consistency. They manage advertising and our social media. Human Resources Drector: Razan Daham. Razan is our Human Resources Director, she oversees company policies and staff well being. She ensures the team remains motivated, and handles internal communications. Operations Director: Mate Tohai. Mate is our Operations Director. He has developed the MindEaze app, oversees any updates that need to be made to the app and ensures it runs efficiently. Meet The Team 5
3.1 perations MindEaze was designed to be an intuitive and supportive platform for teens tracking their mental well-being. Our goal was to create a seamless and engaging app where users can log daily emotions, access guided exercises, and connect with consultants when needed. Development was carefully planned in stages to ensure stability, ease of use, and future growth. Our Operations Manager led the technical development, using Flutter for a smooth experience on both iOS and Androidb The Marketing Team focused on creating an accessible and user-friendly interface using Figma, ensuring a visually appealing and easy-to-navigate design. 3.2 Technologes & Desgn We used Flutter for development, ensuring cross-platform compatibility. Other key tools included m Firebase – For authentication and real-time data storagea m Google AdMob – To generate revenue through in-app adsa m Cloud & Local Storage – Securely saves user logs and consultant data. Our design choices prioritised m Simplicity – A clean, easy-to-use layouta m Engagement – Features that encourage consistent mental health trackinga m Consistency – A green and purple colour scheme, symbolising healing and mindfulness. 3.3 Key Features • User Authentication – ecure login and data syncing. • Daily Log System – Track moods and emotions. • Wellness Exercises – Breathing, mindfulness, and nutrition activities. • Consultant Directory – Easy access to mental health professionals. • Diary Feature – A private space for journaling. • Ad Integration – Google AdMob for monetisation. • Multi-Language Support – English and Greek translations. 3.4 Development rocess & Team Growth Development followed a structured process, from initial design and planning to implementing features and refining based on user feedback. Major milestones included a UI Design & etup – The Marketing Team created user-friendly layouts in Figmaa a Core Features Built – Daily logs, exercises, and consultant access added, after getting approval and endorcment from the Cyprus Phycologist Associationa a Customisation & Language upport – ettings page and Greek translations implementeda a Authentication & ecurity – ecure login system integrateda a Monetisation & Final Touches – Google AdMob added, UI polished, and final bug fixes completed. neyond technical skills, both the Operations and Marketing teams gained valuable personal development. The Operations manager improved their problem-solving and coding expertise, while the Marketing Team enhanced their design, branding, and communication skills, by getting constant feedback from students in school regarding the app. This experience not only helped build MindEaze but also prepared the team for future challenges in tech, business, and mental health advocacy. 6
4.1 Marketing Strategy & Target Audien e MindEaze is designed for students and teenagers seeking effective tools to reduce stress, manage anxiety, and improve overall mental well-being. Our app not only provides users with guided exercises and tracking tools but also helps them connect with the best specialists in Cyprus, ensuring they receive the right support when needed with out feeling embarrassed of doing so! 4.2 Branding & Design A key focus of our marketing strategy was creating a calm, welcoming, and visually appealing design that reflects the app’s mission. We carefully selected colours known for their soothing and relaxing effects, including soft blue, green, and purple, which were used across the app and all marketing materials. This consistent branding helps reinforce the comforting and supportive nature of MindEaze creating stronger brand association. We also introduced Pickle the Penguin, our friendly and cheerful mascot. Pickle embodies the caring and approachable spirit of MindEaze, making the app feel more personal and engaging. Pickle appears throughout the app and in marketing materials to create a sense of warmth and connection for users, enhancing the brand value of the app! 4.3 So ial Media Presen e Our Instagram, TikTok, as well as LinkedIn accounts played a crucial role in our marketing efforts. We ensured that the feed maintained the same soothing colours and themes as the app, creating a peaceful and inviting experience for followers. Also ‘Pickle’ the Penguin appears in social media to add on the branding of our app building a stronger brand nam5 We shared valuable content, including 4 Relaxation tips and mindfulness exercises to help users manage stress 4 Motivational quotes to inspire and uplift 4 Mental health awareness posts to educate and encourage open conversations 4 Behind-the-scenes insights into our team and the development of MindEaze! By fostering a sense of community and support, we saw growing engagement through likes, comments, and messages, showing that our content resonated with our audience. This created awareness, building stronger brand images for our app! 4.4 Current Status & Future Plans Currently, MindEaze is in the beta testing phase and is available for download on Google Play and available on the App store for download as of (14/03/2025). As we continue refining the app, we aim to expand our marketing, by having greater presence in teenage activity, such as sponsoring school events, concerts, futsal competitions, running marathons and product placement by sponsoring teenage TV programs. Furthermore leaflets and banner promoting the app will be given to phycologist to have in their practice. Enhance our social media strategy, and further build a strong, supportive community around MindEaze. 7
5.1 Promotions and Marketing Activities The Marketing and Sales Department developed the slogan “Feel Seen. Feel Healed. Feel Eaze.” to emphasise our core mission of promoting mindfulness and mental well-being. To strengthen brand identity, we integrated an animated penguin mascot, which also serves as our logo, adding a welcoming and uplifting atmosphere for users. To expand our reach, we launched Instagram, TikTok, as well as LinkedIn accounts, leveraging social media to build awareness and engagement. These platforms are used to promote mindfulness, mental health awareness, and the features of MindEaze, helping us connect with our target audience. A series of promotional videos have been created and shared across our social media channels, with team members actively contributing to increasing visibility and engagement. Future plans to further promote the company and build awareness around the app online include more paid advertisements of the app to bust advertisement campaigns. 5.2 Sales Strategy MindEaze is primarily designed for teenagers and students, ensuring accessibility by maintaining a sustainable model. Revenue is generated through in-app advertisements, allowing users to access essential mental health tools without upfront costs. Currently, professional consultants participate on the platform without fees, but future plans include a premium subscription option that will offer additional features for a paid membership. 5.3 Sales Objective Our primary objective is to increase user engagement among teenagers and students while keeping the app accessible. MindEaze aims to reduce mental health struggles, raise awareness, and offer direct access to professional support, all without requiring payment for the standard version of the app. By providing a free and supportive platform, we ensure that help is available to those who need it most. 5.4 Sales Training To ensure effective promotion, team members received training from the Sales Manager, equipping them with a strong understanding of how the app works and its benefits. This training enables them to effectively communicate MindEaze’s value proposition and encourage downloads, building effectively a strong brand. 5.5 Current Sales As the advertisement account is still under review, no sales have been recorded yet. However, our app is available for download on the app store for IOS as of 14/03/2025, and still in the beta testing phase for GooglePlay. Our marketing efforts and sales strategies are in place to drive engagement and growth upon launch. 8
6.1 Financial Statement Our company decided on using ads as our main source of revenue. We expect to make more revenue when the app goes public, in about a month, as more people will use the app. Our earnings will depend on downloads, active users, and ad engagement, and in the future we are planning on growing further with premium features, in-app purchases, or partnerships. Checked and Approved by: ______________________________ Andreas Christou Certified Chartered Accountant 9
MindEaze Instagram TikTok Download Our Application Address LinkedIn “Creating the "Mind Eaze" app taught me the importance of mental health and supporting students. It improved my communication skills and teamwork. The most valuable lesson was understanding other teenagers needs and creating an app that makes a difference in their lives.” “From the program I learnt how to collaborate and be patient with everyone. I realised that for something to work out you need to put a lot of effort, give it time and follow the deadlines. It helped me grow as you need to understand those things in order to achieve something good as a whole.” The MindEaze Team 10