SIRIM QAS' Brand Manual 2018

Revision no : 01/2018

MESSAGE FROM THE MANAgiNg
MANAGING DIRECTOR DiRECTOR

Dear Colleagues, Mohd Azanuddin Salleh

Since its establishment in 1996, the SIRIM QAS International’s brand is
an extremely valuable asset that can generate substantial success for all
involved with our brand. Therefore, we have created this brand manual,
which aimed at helping people who use the brand to understand its
origin, the brand values and the best ways of getting the most out of our
brand.

This brand manual is written for the benefit of those people within the
SIRIM QAS International, which entails on guidelines, rules, and examples
for upholding the throughout all aspects of SIRIM QAS International’s
corporate and marketing communications.

A brand is always evolving and people’s perceptions of it do change
from time to time. Therefore, it is my hope that everyone concerned to
adhere our brand’s guidelines in demonstrating that we are indeed one
organization by offering a consistent level of quality and best practices
around the world. And we are all committed to ENABLING BUSINESSES
and ENHANCING LIVES.

CONTENTS

1. CORPORATE 1.1 About Us 1 3. BRAND 3.1 Basic Collateral Layout 21 - 24
BRAND IDENTITY
1.2 Vision and Mission 2 APPLICATION 3.2 Email Signature 25

1.3 Corporate Values 3 3.3 Corporate Letterhead 26

1.4 Brand Attributes 4 3.4 Multimedia Presentation 27

1.5 Brand Positioning Statement 5 3.5 Corporate Business Card 28

1.6 Brand Tagline 6 3.6 Corporate Uniform 29 - 32

1.7 Brand Personalities 7 3.7 Greetings 33

1.8 The Brand Pillars 8 3.8 Company Address 34

1.9 Messaging Framework 9 3.9 Corporate Signage 35

3.10 Website 36

2. CORPORATE 2.1 The Brand Name 10 3.11 Company Vehicle 37
BRAND
IDENTITY 2.2 The Brand Logo 11 3.12 Company Flag 38

2.3 Logo Rationale 12

2.4 Logo Construction 13

2.5 Safe Area & Minimum Size 14

2.6 Brand Colour & Font 15

2.7 Monochrome (BW & Greyscale) 16

2.8 Incorrect Format 17

2.9 Standard Logo Application 18

2.10 Alternative Logo Application 19

2.11 Corporate Font 20

1.1 C0RPORATE BRAND ABOUT SIRIM QAS

Testing Where it comes from

Inspection SIRIM QAS International Sdn. Bhd. (SIRIM QAS), a wholly-owned
subsidiary of SIRIM is the largest and oldest Testing, Inspection and
Certification Certification body in Malaysia. Although incorporated as a company on
18th November 1996, SIRIM QAS background and experience in these
1.1 ABOUT SIRIM QAS | 1 fields go back to the early 1970s when the services were provided by a
division of our parent company, the Standards and Industrial Research
Institute of Malaysia, SIRIM.

The transfer of these services to SIRIM QAS has enabled us to focus
on the specific requirements of the certification business and to fully
comply with international accreditation guidelines as prescribed by the
International Organization for Standardization (ISO) and the International
Accreditation Forum (IAF).

Generally, SIRIM QAS is a wholly-owned subsidiary of SIRIM. “QAS” is
intended to mean Quality Assurance Services to reflect the focus of our
organization which is the provision of conformity assessment services.

1.2 C0RPORATE BRAND Our Mission

Our Vision We facilitate market accesibility and enhance
To be a leading Asian Testing, Inspection confidence confidence in our customers
and Certification body by 2020. products and services through the provision
of professional and seamless services.

1.2 OUR VISION AND MISSION | 2

1.3 C0RPORATE BRAND

CORPORATE
VALUES

Our Corporate Values define on how we work and
interact internally and externally:

• Customer - focused

We focus on delivering excellence
to our customers

• INTEGRITY

We practice the highest standards of
integrity

• TEAMWORK

We achieve success through dedication,
commitment and teamwork

1.3 C0RPORATE VALUES | 3

1.4 C0RPORATE BRAND Brand attributes are a set of characteristics that identify
physical, character and personality traits of the brand,
BRAND similar to the attributes that allow us to consistently identify
attributes individuals. Our Brand Attributes are defined as follows:

1. Champion of quality and safety 4. Enhancing lives

SIRIM QAS equates to quality and safety in Malaysia Ensuring product quality and safety to safeguard
through Testing, Inspection and Certification services. the consumer’s interest through our conformity
assessment services.

2. enabling business 5. Building trust and confidence

The recognition of SIRIM QAS certificates and test reports The credibility of SIRIM QAS as a conformity
facilitate the market accessibility for the businesses, assessment body enhances consumer confidence
enabling them to penetrate new market and expand their in our customers’ products and services.
businesses.

3. capacity and capability Builder

SIRIM QAS plays an important role in supporting industries
in meeting national & international standards and enhances
their competitiveness through our Testing, Inspection and
Certification Services. Driven and committed to ensure the
industry meets the global quality mark and competitiveness
through testing, inspection and certification services.

1.4 BRAND ATTRIBUTES | 4

1.5 C0RPORATE BRAND Our brand Positioning is......

BRAND to.. Businesses, Stakeholders and Consumers
positioning A Credible Testing, Inspection and Certification Solution
(Target Audience) Provider
Brand Positioning is defined as the activity of
creating a brand offering in a manner that allows SIRIM QAS is Enables Businesses and Enhances Lives
the SIRIM QAS brand to occupy a distinctive value,
image and perception in the target customer’s mind. (Category frame of reference) We ensure quality and safety through Testing, Inspection
and Certification.
That

(Rational/Emotional
Benefits/Promise i.e. Value
Proposition)

Because...

(Reason to believe)

We enable businesses through certification marks,
certificates, inspection and test reports which globally
recognized.

We enhance the industry’s capacity and capability in meeting
the global quality marks and competitiveness through
Testing, Inspection and Certification services.

We enhance lives by ensuring product quality and safety.

We enhance consumer’s confidence on customers’ products
and services.

Which makes Us… Best Partner for Innovation

(Closing Message)

1.5 BRAND POSITIONING | 5

1.6 C0RPORATE BRAND “Enabling Businesses.
Enhancing Lives”
BRAND
tagline “Memangkin Perniagaan.
Mempertingkat
A tagline is a succint phrase that communicates a single
but powerful brand message designed to reasonate Kualiti Kehidupan”
strongly with an intended audience. We are adopting
SIRIM Group Tagline as follows, which encompasses
SIRIM Group Vision, competitive position, brand promise,
product benefit, or experience into a cogent story:

1.6 BRAND TAGLINE | 6

1.7 C0RPORATE BRAND

BRAND
PERSONALities

Brand personality is the expression of the brand that allows
the audience to engage with the brand in a personal way.
Below are the personalities that defines SIRIM QAS:

S A FETY & QU ALITY I N N O VAT I V E

SIRIM QAS champions for safety and quality SIRIM QAS is a provider of innovative
solutions
R E LIA BL E
INTEGRITY
Customer, stakeholders and consumers
can rely on SIRIM QAS services SIRIM QAS delivers it services with high
standard on integrity

1.7 BRAND PERSONALITIES | 7

1.8 C0RPORATE BRAND VISION To be a leading ASIAN Testing, Inspection
and Certification Body by 2020
THE
BRAND CORPORATE Customer-Focus. Integrity. Teamwork
PILLAR VALUE
Industry Goverment Society
1.8 THE BRAND PILLAR | 8 TARGET
AUDIENCE To the Businesses, Stakeholders and Consumers, SIRIM
QAS is a credible Testing, Inspection and Certification
BRAND Solution Provider that enables businesses and enhances
POSITIONING lives.
STATEMENT
Champion of Quality and Safety, Enabling Businesses,
BRAND Capacity and Capability Builder. Enhancing lives and
ATTRIBUTES Building Trust and Confidence

BRAND VALUE SIRIM QAS provides solutions that facilitate market
PROPOSITION acceptance and enhance consumer’s confidence

TAGLINE ENABLING BUSINESSES. ENHANCING LIVES

KEY Premier Quality and Cultivating Enhancing
MESSAGES Technology Innovative Lives
Solutions and
Solutions Provider Enabling Business

TARGETED / Based on Messaging Framework
SOLUTION MESSAGES

BRAND Safety and Quality. Innovative. Reliable. Integrity
PERSONALITY

1.9 C0RPORATE BRAND

Brand value Key target targeted messaging Driver
Proposition messages Audience/

focus

MESSAGING Premier BBuussiinneesssses CChhaampiioonn ooff
FRAMEWORK &Qp&suTortealeuemlcitcthiihyoennnrooqlloouggayylity qQuuaality &&Ssaafefetyty
SPorlouvtiidoenr
Provider Pprroovvides IInnovvattiivvee
busineBsuss&inteescsh&nology
TechnosloolguytioSnoslutions

enabling Cultivating businesses & Chammppiioonn ooffQquuaallitityy
Businesses. stakeholders && sSafety
enhancing Innovative
lives solutions Pprroovvides IInnovvattiivvee
busineBsuss&inteescsh&nology
& enabling TechnosloolguytioSnoslutions
Businesses

enhancing Stsatkaekheohldoeldres r&s eEnnhhaanncciinnggLiLvievses .
lives &CoCnosnusmumeresrs eEnnssuurriinnggSasfaeftyety .

1.9 MESSAGING FRAMEWORK | 9

2.1 CORPORATE BRAND IDENTITY Use of the company name:

The The following guidelines shall be:
brand
name Full name

• QAS was intended to mean “Quality Assurance Services” SIRIM QAS International Sdn. Bhd.
to reflect the focus of our organization which is the • SIRIM QAS - shall be in upper case
provision of conformity assesment services. capital letter
• International Sdn. Bhd. – shall be in
• Started operation on 1st March 1997 by taking over all title case
certification and inspection activities from SIRIM Berhad
Abbreviations
• SIRIM QAS

Pronunciation of company name
• SIRIM – pronounced as a word
• QAS – pronounced as individual letters
(kyoo.ei.es)

2.1 THE BRAND NAME| 10

2.2 CORPORATE BRAND IDENTITY The basic elements of SIRIM Together, the symbol and
QAS visual identity are the logotype constitute the logo
The symbol and logotype, which of SIRIM QAS.
brand have been carefully chosen
LOGO and are the cornerstone of the It is provided both in hard
company’s branding program. copy and soft copy. The logo
2.2 THE BRAND LOGO | 11 is valuable corporate asset
It must be used exactly as and therefore must be treated
indicated here and should not as such:
be altered or redrawn.

Symbol Logotype Brand Logo

2.3 CORPORATE BRAND IDENTITY 1 SiRiM qAS international
5 In upper case represents strong
LOGO and credible organization with the
RATIONALE 3 aspiration of global presence
1 blue cCoolloorur
2
4 Represents wisdom.

2 Yellow cCoolloorur
Represents proactive and
responsive

SIRIM Symbol

Represents the link between SIRIM QAS
and its parent company, SIRIM.

3 gear 4 Square background
challenges of industries. Represents a strong and solid
foundation towards achieving
5 beaker excellence.
of diverse capabilities and
facilities.

2.3 LOGO RATIONALE| 12

2.4 CORPORATE BRAND IDENTITY Blue Box & Fonts Measurement

LOGO
Construction

Beaker Measurement Gear Measurement

2.4 LOGO CONSTRUCTION| 13

2.5 CORPORATE BRAND IDENTITY In order for the Brand logo to stand out clearly, the logotype must be reproduced
with a clear area around which it is free from other graphic element known as the
SAFE AREA “exclusion zone”. The minimum area is indicated by the outline shown below.
& MINIMUM
SIZE < 30%

2.5 SAFE AREA & MINIMUM SIZE | 14 Step 1 (mandatory): Step 2:

The SIRIM QAS logo must Reduce the logo by <30%
be placed on a square box and position it in the middle

The logo should always be clearly
visible (minimum size = 10mm)

Minimum size: 10mm

2.6 CORPORATE BRAND IDENTITY Blue - R45 G54 B145
- C99 M94 Y5 K1
BRAND RGB - 662
COLOUR CMYK
& TYPEFACE Pantone

Brand Colours and Typeface is displayed a significant Yellow - R241 G176 B56
role in brand recognition and enhancing brand - C4 M33 Y90 K0
awareness. Therefore, every bit as important as the RGB - 136
shape of the logo. CMYK
The corporate colours, blue and yellow have been Pantone
precisely defined and should always be accurately
reproduced to maintain the consistency of the Typeface Customized constructed
corporate identity. When these colours combined, it Arial
will indicate as a powerful elements of being visually
prominent and highly recognizable as SIRIM QAS.

2.6 BRAND COLOUR & FONT | 15

2.7 CORPORATE BRAND IDENTITY

MONOCHROME
(BLACK & WHITE/
greyscale)

When use of colours is not an option, the
wordings and background of the Brand Logo
shall be in black and the lining of beaker and
gear shall be in white.
Need to take into account that background must
be white.

MONOCHROME version greyscale version

2.7 MONOCHROME (BLACK & WHITE/GREYSCALE) | 16

2.8 CORPORATE BRAND IDENTITY Do not create new SIRIM QAS INTERNATIONAL
configurations and colours
INCORRECT
FORMAT The brand logo must be in proportion
with the symbol
DOn’t
Do not compress or distort the brand logo
2.8 INCORRECT FORMAT | 17
Do not compress or distort the brand logo

Do not change the positions

Leave the logotype as its ORIGINAL
configurations and colors by
referring to the brand guidelines

2.9 CORPORATE BRAND IDENTITY

Standard Move the cursor down/up
logo
application

The size of the logo shall be as specified in this manual.
However, it can be made smaller or larger but must be in
proportion to the original size.

To enlarge or to make the logo smaller proportionately:

a) Point the cursor at any corner of the logo, press button shift+alt and hold
b) Then move the cursor up or down to adjust to the desired size

2.9 STANDARD LOGO APPLICATION | 18

2.10 CORPORATE BRAND IDENTITY If the logo is used on white Colored format with
background then the logo should white background
ALTERNATIVE be able to stand alone.
LOGO
APPLICATION When the logo is used on printing
material that is not in colour (i.e.
2.10 ALTERNATIVE LOGO APPLICATION | 19 not white paper), then the logo
shall be predominant with white
background.

For other uses (e.g. backdrop) the
user may decide whether to have
a white background for the logo or
not as long as the logo is displayed
in a predominant manner.

For souvenirs or corporate gifts,
the colour of the logo shall be
predominant in such a way that
it will stand out on the colour of
these items.

2.11 CORPORATE BRAND IDENTITY

CFOONRTPSORATETo be used in all internal and external PRIMARY
FONT
acommunication
SECONDARY
FONT

2.11 C0RPORATE FONT | 20

3.1 BRAND IDENTITY APPLICATION Corporate Advertisement

Basic Margin Allowance Body Text
collateral
layout (Solution Messaging)

To be used in all internal and external communication Headline Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenan commodo ligula
amet, consectetuer eget dolor, Aenean massa. Cum sociis natoque et magnis dis parturient montes
(Targeted nascetur ridiculus mus, felis, ultricied pellentesque eu quis sem.b ifotmgt ttingtl
Messaging) thhththlt rtgitg fugotori massa polosenuti.

Images

(Refer Visual Imagery)

ACDOVERRPTOIRSAETMEENT Brand www.sirim-qas.com.my
Logo
3.1 BRAND COLLATERAL LAYOUT | 21
BEST PARTNER FOR INNOVATION

Vision or Corporate Website address Follow Us SIRIM QAS
Tagline (Social Media Icon) Information and
Contact Details

(arial)

3.1 BRAND IDENTITY APPLICATION

Product Brochure (front)

Margin Allowance

Basic Images / Information
collateral Title (Scheme’s name)
layout (Cont.) Subtitle

To be used in all internal and external communication

br(forCohNutr)E Brand
Logo
3.1 BASIC COLLATERAL LAYOUT | 22
BEST PARTNER FOR INNOVATION

Vision or Corporate Certification Mark
Tagline (optional depends on

Standard Size (A4) = 297mm x 210mm scheme)

3.1 BRAND IDENTITY APPLICATION

Product Brochure (back)

Margin Allowance

Title XXXXXXXX XXXXXXXX Type of
Arial, 12pt Arial, 12pt Services
(product)
(Section)
Products and Services
Basic information Scheme’s
collateral Body Text
layout (Cont.) (Arial pt)

To be used in all internal and external communication

About Us Application
Process

Body Text

br(obCAhCuK)re www.sirim-qas.com.my

3.1 BASIC COLLATERAL LAYOUT | 23 (Accreditation Bodies Logo)

XXXXXXXX Serial
number

SIRIM Website address
Address Standard Size (A4) = 21.0cm x 29.7cm

SIRIM QAS Contact
Details
(arial)

3.1 BRAND IDENTITY APPLICATION Corporate Bunting

Basic Brand
collateral Logo
layout (Cont.)
Products and Services
To be used in all internal and external communication information

corporate (Arial pt)
bunting
Proposed standard size:
3.1 BASIC COLLATERAL LAYOUT | 24 Roll-IUmTp-aSgStaetansnd/d=In=f2o2’r.xm5’6ax’tio6n.5’

X-Stand = 2’ x 6’

Contact Us

BEST PARTNER FOR INNOVATION www.sirim-qas.com.my

Vision or Corporate SIRIM QAS Contact Website Address Follow Us
Tagline Details
(Social Media Icon)
(product / services)
(Arial)

3.2 BRAND IDENTITY APPLICATION English Version Guideline:

EMAIL NAME Font Arial
SIGNATURE Designation Size 10 pts
Section Color Black
To be used in all internal and external communication Department Name in BOLD and CAPITAL LETTERS
SIRIM QAS INTERNATIONAL SDN. BHD. Designation
DL : +603-xxxx xxxx Section
HP : +601x-xxx xxxx Centre
Fax: +603-xxxx xxxx SIRIM QAS INTERNATIONAL SDN. BHD.
www.sirim-qas.com.my Tel: +603 xxxx xxxx
“Best Partner for Innovation” HP: +601x xxxx xxxx
Website: www.sirim-qas.com.my

Tagline in italics

Bahasa Malaysia Version Guideline:

Nama Font Arial
Jawatan Size 10 pts
Seksyen Color Black
Bahagian Name in BOLD and CAPITAL LETTERS
SIRIM QAS INTERNATIONAL SDN. BHD. Designation
DL : +603-xxxx xxxx Section
HP : +601X-xxx xxxx Centre
Fax: +603-xxxx xxxx SIRIM QAS INTERNATIONAL SDN. BHD.
www.sirim-qas.com.my Tel: +603 xxxx xxxx
“Best Partner for Innovation” HP: +601x xxxx xxxx
Website: www.sirim-qas.com.my

Tagline in italics

3.2 EMAIL SIGNATURE | 25

3.3 BRAND IDENTITY APPLICATION BEST PARTNER FOR INNOVATION SIRIM QAS INTERNATIONAL SDN.BHD. (410334-X)
SIRIM Complex,
corporate
letterhead 1, Persiaran Dato’ Menteri, Section 2,
40700 Shah Alam, Selangor Darul Ehsan, MALAYSIA

Tel: 603-5544 6400 Fax: 603-5544 6810
www.sirim-qas.com.my

lCEOTRTPEORRhAETAED (Enter recognition or accreditations mark here, if any)
Standard Size (A4) = 21.0cm x 29.7cm
3.3 CORPORATE LETTERHEAD | 26

3.4 BRAND IDENTITY APPLICATION Title Slide

Multimedia Content Slide
presentation

To be used in all internal and external communication

3.4 MULTIMEDIA PRESENTATION | 27

3.5 BRAND IDENTITY APPLICATION 0.6cm Name: Arial Bold, 9pt Position
0.6cm : Arial bold, 9pt Section :
CORPORATE Arial, 9pt
BUSINESS BEST PARTNER FOR INNOVATION Tel : Arial, 9pt
CARD H/p : Arial, 9pt
Fax : Arial,
To be used in all internal and external communication Email: Arial, 9pt

Name
Designation
Department
TEL : 603 – xxxx xxxx
H/P : 601x – xxx xxxx
FAX : 603 – xxxx xxxx
Email :

Arial, 7pt SIRIM QAS INTERNATIONAL SDN.BHD.
(410334-X)
SIRIM Complex,
1, Persiaran Dato’ Menteri, Section 2,
P.O Box 703, 40700 Shah Alam,
Selangor Darul Ehsan, MALAYSIA
Tel: 603-5544 6400 Fax: 603-5544 6810

www.sirim-qas.com.my

0.6cm Follow Us
(Social Media Icon)
0.6cm
Arial Bold, 13vpt Testing . Inspection . Certification

Accreditations & Recognition

(Enter accreditation or recognition marks here, if any)

Size: 8.9cm x 5.4cm (International Standard Size)

3.5 CORPORATE BUSINESS CARD | 28

3.6 BRAND IDENTITY APPLICATION Incorporate staff SIRIM QAS Incorporate staff SIRIM QAS
name on the righ side logo name on the righ side logo
CORPORATE
UNIFORM NAME NAME

1. The brand logo is on the left side
2. Incorporate staff name on the right side
3. Uniform is for frontlines and staff who meet customers
4. Must wear during exhibitions and corporate events

(as and when necessary)

Uniform for men Uniform for women

*Design and Color for illustration only

3.6 CORPORATE UNIFORM | 29

3.6 BRAND IDENTITY APPLICATION SIRIM QAS logo Reflective Material
(Reflective material) - Chrome Color
Working
+ safety Reflective Material
VEST - Chrome Color

1.The brand logo is on the left side *Design and Color for illustration only
2.Uniform is for staff who work at site visitor

construction site

3.6 WORKING + SAFETY VEST | 30

3.6 BRAND IDENTITY APPLICATION Reflective Material Reflective Material
- Chrome Color - Chrome Color
Working
+ safety SIRIM QAS logo
jacket (Reflective material)

1.The brand logo is on the left side
2.Uniform is for staff who work at site visitor

construction site

*Model and Color for illustration only

3.6 WORKING + SAFETY JACKET | 31

3.6 BRAND IDENTITY APPLICATION SIRIM QAS SIRIM QAS
logo tagline
Shirt SIRIM QAS
website BEST PARTNER FOR INNOVATION
1. The brand logo is on the left side
2. Uniform is for frontlines and staff who meet customers www.sirim-qas.com
3. Must wear during exhibitions and corporate events

(as and when necessary)

*Model and Color for illustration only

3.6 SHIRT | 32

3.7 BRAND IDENTITY APPLICATION Standard greeting by front liners when answering the
telephone
GREETINGs
“SIRIM QAS, how may I assist you?”
All greetings must be accompanied with a or
smile and friendly tone of voice. “SIRIM QAS, boleh saya bantu Tuan/Puan?”

3.7 GREETINGS| 33 Standard greeting by counter staff

“Welcome to SIRIM QAS, how may I assist you Sir/
Madam?” or
“Selamat datang ke SIRIM QAS, boleh saya bantu?”

Closed greeting (Telephone & Counter)

“Thank you for calling Sir/Madam, have a pleasant day” or
“Ada apa-apa lagi yang boleh saya bantu Tuan/Puan”

Farewell

“Thank you for calling Sir/Madam, have a pleasant day”
or
“Terima kasih kerana menghubungi SIRIM QAS”
or
“Thank you Sir/Madam, have a pleasant day”
or
“Terima kasih, sila datang lagi”

3.8 BRAND IDENTITY APPLICATION English Version

COMPANY SIRIM QAS International Sdn. Bhd. (410334-X)
ADDRESS
Building 8, SIRIM Complex
3.8 COMPANY ADDRESS | 34 No. 1, Persiaran Dato’ Menteri
Section 2, P.O. Box 7035
40700 Shah Alam Selangor Darul Ehsan Malaysia

Tel: 603-5544 6400 | Fax: 603-5544 6810

www.sirim-qas.com.my

Bahasa Malaysia
version

SIRIM QAS International Sdn. Bhd. (410334-X)

Bangunan 8, Kompleks SIRIM
No. 1, Persiaran Dato’ Menteri
Section 2, P.O. Box 7035
40700 Shah Alam Selangor Darul Ehsan Malaysia

Tel: 603-5544 6400 | Fax: 603-5544 6810

www.sirim-qas.com.my

3.9 BRAND IDENTITY APPLICATION

SIRIM QAS INTERNATIONAL SDN. BHD.

1800 mm

CORPORATE 460 mm 1
SIGNAGE 2

1.Background must be in white color OPERATING HOURS SIRIM QAS LOGO
2.The brand logo is on the left side

610 mm 450 mm 500 mm

4 43

22

11
2
610 mm
450 mm

13

3

3.9 CORPORATE SIGNAGE | 35

3.10 BRAND IDENTITY APPLICATION

WEBSITE

www.sirim-qas.com.my

3.10 WEBSITE | 36

3.11 BRAND IDENTITY APPLICATION *Model and Color for illustration only

Company
VEhicle

1.Logo Background must be in white color
2.The brand logo is on the left side

3.11 COMPANY VEHICLE | 37

3.12 BRAND IDENTITY APPLICATION

Company
FLAG

1.Logo Background must be in white color
2.Flag must be in white color

3.12 COMPANY FLAG | 38

SIRIM QAS INTERNATIONAL Sdn. Bhd. (Company No. 410334-X)

Building 8, SIRIM Complex
1, Persiaran Dato’ Menteri
Section 2, P.O. Box 7035
40700 Shah Alam
Selangor Darul Ehsan
Malaysia.

Tel 603 5544 6400
Fax 603 5544 6810
Website www.sirim-qas.com.my
Email [email protected]

All rights reserved. 2018. No part of this Brand Identity Manual may be reproduced or distributed in any form or by any means, or stored in a database
or retrieval system, without the prior written permission of the Managing Director of SIRIM QAS International Sdn. Bhd.