Onboarding Welcome to Red Thread! 2015

swagatawelkosmhalom

benvenuto aloha
welcomevítáme tĕ bienbivenevneniudeo

hoan nghênh

väslkaolmamaemn
willkommen 歡迎光臨
dobrodošli ahlan wa sahlan
namasteДобро пожаловать! ようこそ

hello!

On behalf of the talented people that make up Red Thread, I want to personally welcome you!

Red Thread has a unique market position with regional and integrated capabilities second to
none. Our ability to leverage a vast amount of expertise within our company and through
Steelcase is a competitive advantage that I encourage you to utilize each and every day. In
addition to collaborating, I ask you to be curious – don’t take things for granted, ask questions
relentlessly, and see learning as something fun!

Above all, I hope you will share your ideas with your team, your colleagues and with me. I look
forward to meeting you and working together!

Sincerely,

Jeff Keener
CEO

At Red Thread we are…

curious At Red Thread we believe that each of us, no matter what our job, can improve

our company if we're curious. Let's all be curious about our customers and take that extra step to
find out how we can help them. Let's be curious about ways to improve our results and when you
have an idea, take a risk and speak up. And finally, let’s be curious about each other and
together find ways to make Red Thread a vibrant community.

competitive We operate in a very competitive market and little things can mean the

difference between winning and losing. Our success comes from being relentless in how we
compete for new business as well as retaining the business we currently have.

collaborative Red Thread is built on multiple businesses across five states and we

have talented people throughout our enterprise. Each of us will have more success if we
collaborate with our colleagues. Ask yourself every day if you're communicating with and being
responsive to your teammates.

caring It can get busy and, at times, we all feel the stress. Let's make sure we're caring

about our teammates, looking out for their wellbeing and doing our part to make this a supportive
place to work.



CONTENTS

 OUR NAME
 THE BASICS
 HISTORY
 VISION, MISSION & CORE VALUES
 ELEVATOR PITCH
 INTEGRATED INTERIORS
 VALUE PROPOSITION
 A FEW OF OUR CLIENTS
 BRAND GUIDELINES
 HANDY RESOURCES
 THE FIRST 90 DAYS

OUR NAME

“An invisible red thread connects those destined to meet,
regardless of time, place, or circumstances. The thread may
stretch or tangle, but never break.” ~Ancient Chinese Proverb

The legend of the ‘red thread’ runs through the core of all we do. It expresses the
connection we see between our culture, values and business mission. It also helps us
articulate our aspiration to help our customers identify their own common threads — the
way their brand, culture and promise can be effectively expressed through their
environments’ furniture, technology, architectural systems and audiovisual solutions

THE BASICS

OUR LOCATIONS  East Hartford, CT  Portland, ME
 Stamford, CT  Manchester, NH
 Boston, MA (Headquarters)  North Haven, CT  Burlington, VT
 Springfield, MA  Milford, CT
 Wilmington, MA  Torrington, CT
 Marlborough, MA

EXECUTIVE TEAM

Regional Executive Committee (REC)

our Senior Executives responsible for the leadership of Red Thread

Jeff Keener | CEO

Don Marshall | President, Eastern MA

Larry Levine | President, CT, Western MA & Northern New England

Orlando Corsi | CFO/COO

Responsible for operation and Admin shared services. (Furniture Ops, AV and Tech Ops, Finance, HR, IT)

HISTORY

In 2012, Office Environments of New England, bkm Total Office and Business
Interiors joined forces to become RED THREAD. This combined regional
enterprise serves Connecticut, Maine, Massachusetts, New Hampshire and
Vermont. Red Thread connects work, workers and the workplace as the
authorized Steelcase dealer in New England.

VISION

To deliver innovative environments that inspire people and organizations to excel wherever they work.

MISSION

By creating innovative and tailored solutions, we partner with our customers to create exceptional workspaces. We demonstrate our
value through our comprehensive understanding of workplace trends, through a focus on seamlessly integrating architecture,
furniture, and technology, as well as by providing comprehensive services with agility and responsiveness.

CORE VALUES

Innovation We embrace curiosity, resourcefulness, creativity and staying current with business trends in order to
develop meaningful solutions.

Customer Focus We provide an exemplary customer experience through exceptional service delivered with agility.

Teamwork We engage, connect and collaborate to ensure success.

Results We think strategically, set high performance standards, continuously improve and take full responsibility
for performance.

Integrity We demonstrate honesty, fairness and respect in every aspect of our business.

ELEVATOR PITCH

An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about our company that your
mother should be able to understand in the time it would take to ride up an elevator.

Here’s a suggestion:

“Red Thread works with organizations to create strategic work environments that support key business issues
such as employee engagement, wellbeing, real estate optimization, brand and culture.

We do this by listening to our customers, sharing research and insight, and by designing solutions that
address today’s needs but also have the flexibility to accommodate future change.

One of our biggest values to customers is our integrated interiors capability. We have vast expertise not only
in contract furniture, but also in technology, AV, architectural products like demountable walls and flooring, as
well as lighting, acoustics and even custom millwork. That’s where we really stand out, in our ability to deliver
holistic solutions that work together seamlessly.”

OUR INTEGRATED INTERIORS APPROACH

Creating integrated interiors means taking a holistic approach to workplace environments by creating beautiful, functional, flexible and environmentally
responsible spaces that streamline the process and make it cost effective. Our Team has individual expertise in furniture, architectural systems,
audiovisual, technology, flooring, and custom solutions, but our greatest value lies in the seamless integration. Our Integrated Interiors graphic
demonstrates how each of these business segments are interconnected and expresses one of our key value propositions.

Furniture | Architectural Systems | Audiovisual | Technology | Flooring | Custom Solutions

Our Key Value Propositions CULTURE OF ENGAGEMENT | We listen and learn everyday.

At Red Thread, one of our core values centers on providing an exemplary customer experience through exceptional
service. We cannot deliver on that promise without actively listening each and every day. The work we do can be
complex and involve multiple players, so it is critical for us to maintain open lines of communication. By taking the time
to gain insight into your people, culture, space, we become a true collaborative partner. Those key learnings help us
to tailor a strategic solution designed to amplify engagement, performance, and innovation.

INTEGRATED EXPERIENCE | Taking a holistic view of the workplace.

Collaboration is in our culture. Red Thread has diverse internal teams working together to provide seamless, innovative
solutions that involve the integration of everything from furniture, audiovisual and architectural systems to technology
services, flooring, and custom solutions. Regardless of whether you choose Red Thread for a single service or utilize our
broad range of capabilities, you will gain an invaluable project team member that will support you as you work through the
inevitable complexities inherent in any project.

PRODUCT PORTFOLIO | Value through comprehensive choice.

With such a wide range of products from Steelcase and other key manufacturing partners, Red Thread is poised to deliver
solutions that solve functional and design challenges aesthetically and economically. We offer a one-stop-shop for all of the
products demanded in today’s workplace, bringing unparalleled value and streamlined service to our customers. We recognize
that a workplace is more than its components - a successful environment is a thoughtful ecosystem that blends architecture,
furniture and technology ultimately boosting productivity, collaboration and wellbeing.

STEELCASE RELATIONSHIP | Exceptional insight from the industry leader.

Our unique relationship with Steelcase provides our customers direct access to comprehensive research, analysis and
insight into how we work today. Participating in this partnership enables us to share how these insights translate into
meaningful product applications that can help employees excel. Steelcase has a vested interest in our customers and,
in turn, we all benefit from being engaged in a dialogue around creating innovative workplaces.

COMPREHENSIVE SERVICES | A partnership that keeps you agile.

With resources dedicated to each phase of our engagement, from design and planning through post-installation, Red Thread
has the people, the processes and facilities to support all of your needs. Our partnership doesn’t end with the completion of
your project. The workplace is constantly changing. Our services will help you remain flexible as your business needs change.
Whether you need a reconfiguration, onsite service or to store excess furniture, Red Thread employees are trained, experienced
and ready to provide the services you need and build the value of a long-term business partnership.

A FEW OF OUR CLIENTS

TECHNOLOGY HEALTHCARE PROFESSIONAL BIOTECH
Akamai Brigham & Women’s Bain and Company Biogen IDEC
AutoDesk Hospital Digitas Bristol Myers Squibb
Constant Contact Danbury Hospital EMD Serono
Pitney Bowes Maine Health FINANCIAL Genzyme / Sanofi
Red Hat Mass General Hospital Brown Brothers Novartis
Sapient Corporation Partners Healthcare Harriman Pfizer
Yale New Haven Hospital Fidelity Investments Sepracor
LEGAL GE Capital
Fish & Richardson EDUCATION Santander INSURANCE
Foley Hoag Boston University SunLife Financial Aetna
Ropes & Gray Dartmouth College Blue Cross Blue Shield
Harvard University DEFENSE Liberty Mutual
RETAIL Northeastern University General Dynamics Mass Mutual
Converse Salem State University General Electric Prudential
New Balance Tufts University Raytheon Travelers
TJX Companies, Inc. University of Connecticut UnitedHealth Group
Yale University

BRAND GUIDELINES

Our brand is what distinguishes us from our competitors and visually articulates who we are and what we stand for. Our brand suffers when we get sloppy
in presenting ourselves. Help us keep our brand polished by using the below standards and asking for help from the marketing department when you have
brand related needs.

RED THREAD LOGO RED THREAD FONTS

* Please contact the Marketing Team if you need a logo file! Our standard font is Arial (Regular or Bold)
10pt is our standard copy (sometimes 9pt)

PARAGRAPH FORMATTING

RED THREAD COLORS

Red: 227 Red: 64 RED THREAD EMAIL SIGNATURE
Green: 27 Green: 64
Blue: 35 Blue: 64

A signature template is available on the O drive:
O:\RED THREAD MKTG TOOLS_2015\2_Brochures and
Letterhead Suite\Email signature sample.oft

HANDY RESOURCES

RED THREAD INTRANET

Simply open IE and you will find that it defaults to our Intranet. This is “the” place for all sorts of resources from HR through IT – be sure and take a
moment to explore!

RED THREAD MKTG TOOLS

The Marketing Team has countless resources for you to use. From presentation templates, proposal templates, company bios and ecards to videos,
project profiles and interactive tools, this is the place to explore for all things Marketing related – check back often as it gets updated frequently!
O:\RED THREAD MKTG TOOLS

RED THREAD WEBSITE

Our current website was launched in January of 2015 and the Marketing team keeps it updated daily. Be sure and read through each section and check
in often to read the Red Thread Blog!

RED THREAD SOCIAL MEDIA

Keep up with what’s going on with Red Thread and get insight and links to resources on social media.
FIND US ON: facebook | linkedin | twitter

TECHNOLOGY ISSUES

Our IT help desk team is there to support your technology needs. In Outlook, simply email “[email protected]” and they will respond to your
question or issue promptly.

YOUR FIRST 90 DAYS

The first 90 days are critical for defining your career at Red Thread. Here are some helpful hints as you navigate through your first few months:

1. Ask questions. Red Thread has an “open door policy” and strongly believes effective communication forms the basis
for sound work relationships and a positive work environment. Even if you are experienced, Red Thread has its own
culture and procedures. You and your manager will both be adjusting to each other and it will take time to get to know
one another. Feel free to ask questions of your Manager and peers if you need clarification or are faced with uncertainty
of any kind. Questions can be a way to contribute!

2. Have regular touch down meetings with your Manager. Find a time that works best for both of you.

3. Say “Yes”. Say yes to after work socials, to extra projects that require some extra time, volunteer at an event the
company is hosting, and definitely say yes to additional learning opportunities. Roll up your sleeves and get your hands
dirty, exploring as many nuances of your new role as possible.

4. Introduce yourself to others.

5. Read the employee handbook. Becoming familiar with it will help you understand the protocols and procedures we
use here at Red Thread.

These first weeks and months will be full of challenges and will perhaps be exhausting. Remember that showing initiative in the beginning will pay
off in the long run by establishing your presence. We encourage you to ask questions and develop relationships with your colleagues. And through
it all, please remember that we are here to support your transition and are pleased to have you on board! Welcome!

NOTES