HokuMediaKit_2020FINAL

HOKU

MEDIA KIT

2020

HOKU

SUSTAINABILITY + FASHION

HOKU Magazine is a digital magazine that fuses the
best of sustainability, fashion, and design by creating a
seamless platform for the eco and ethically conscious
reader. HOKU covers stories revolving around brands,
influencers, creators and real people who are
committed to minimalizing their impact.

It’s simple.
We capture moments

We tell stories
We shed light on killer clothes
that don’t kill the environment.

WHO WE ARE

HOKU
Night of the fullest moon in the Native Hawaiian Culture.

HOKU MAGAZINE was founded on the basis of
shedding light on the good that encompasses the
fashion industry.

We are a narrative that highlights brands who create effort-
less silhouettes and killer accessories, while still being con-
scious of their impact. We aim to encourage, we aim to
empower, and we aim to unfold the beauty of various cul-
tures that inspires fashion.

OUR STORY

As all three of us come from Native Hawaiian backgrounds, our
passion for sustainability runs deep. We’ve seen first hand how
integral and delicate our beloved eco-systems are. In addition,
we’ve all experienced cultural insensitivity, sexism, and the
unruly standards society has geared us to follow – this is why
HOKU’s mission goes far beyond teaching consumers to be
more “eco-friendly”.

Instead, we aim to combat the norm in all forms –
empowering women, empowering concious brands and
empowering the belief that every fashion choice matters.

With a firm belief that collabortion, passionand dedication can
create magic, HOKU Magazine was born.

Every concious brand has a story, and we’re here to tell it.
HOKU is seriously fierce, and ready to lighten the fashion
industry one story at a time.

MEET THE TEAM

EDITOR IN CHIEF CREATIVE DIRECTOR ART DIRECTOR

KIANA AY L A DAEVRY
KANOA FORSYTHE CALIBUSO

Multi-disciplinary creative, strategic Connoisseur of design, queen of glitter Visual junkie, innovative anomaly and
marketing maven and self-proclaimed and advertising enthusiast. With her admirer of all things avant garde. With a
lover of all things film. After traveling to intensive education in advertising, deep passion for eclectic art, the
Milan, she indulged in the world of design and public relations at Grand philosophical esthetics and traveling the
fashion but couldn’t quite come to Canyon University, Ayla strives to inspire world, Daevry aims to leave her creative
terms with its detriment. With 6+ years others through her creative work and mark on every path she comes across.
of digital marketing and branding eccentric energy. Ayla grew up on Maui, After her most recent travels to South-
experience under her belt, Kiana set out Hawaii where sustainability runs deep. east Asia and South America, she was
to shed light on authentic, badass and Inspired by her Hawaiian ancestry and able to witness first hand how detrimen-
conscious fashion brands who don’t the environment she grew up in, she tal fast-fashion can be. Soon after, a fire
settle for the ordinary. Her passion for intertwined her passion for creativity and sparked within her and she intricately
sustainability and fashion allowed her to sustainability to emphasize the beauty combined her love for sustainability +
seamlessly fuse her knowledge of within the fashion industry. eye for design to bring light to the
innovative digital marketing techniques, change-inspiring art of the fashion
love for photography and eye for web industry.
design to form HOKU MAGAZINE.

HOKU MOMENTUM

RELEASE SEPTEMBER
D AT E 9, 2019

M O N T H LY

IHMOPRKESUSIOMNOS M E N6T4U,6M22

M O N T H LY 9,103
UNIQUE VISITORS

MONTH TO MONTH GROWTH

PAGE VIEWS 328.7%
VISITORS 226.5%
UNIQUE VISITORS 223.5%

VISITORS FROM OVER 50+ COUNTRIES AROUND THE WORLD



STATS ISSUE TIMELINE

HOKU Magazine is an online publication that releases
one issue per season. In addition to each issue, we also
curate a selection of editorials throughout the waiting
period to ensure that our readers are constantly
engaged. We recently released our second issue,
Modern Opulence, which generated nearly 50,000
impressions and 9,000 visitors in the first week of it's
release.

Since our release, we have featured over 55 global
brands in a series of articles, editorials and visual
journals. All content within our magazine has been
curated by our HOKU team and shared with each of the
brands we've collaborated with.

We are currently working on our third issue.



HOKU