BCOP behind the scenes landscape v10

Behind the scenes at 1

Back to Being Co-op

Why go back to being Co-op? See our new
Ways of Being
The story starts when the Co-op fell into crisis in 2014,
here’s our recovery plan: Co-op film

Rescue Rebuild Renew

The Co-op came back We moved into a three- By the end of 2017,
from the brink in 2014 year rebuild of the we’ll be ready to move
Co-op in 2015 into renew

2

Why go back to being Co-op?

As part of Rebuild we decided to talk face-to-face to all colleagues to
re-ignite their pride in working for this unique and historic business

3

How? 1 2 3

We knew what we DIDN’T want! What we What we Authentically
NO Powerpoint slides, NO lectures, NO jargon, didn’t want did want co-op
NO formality, NO boring our colleagues.
What we DID want was an event unlike any other 6 5 4
Our event would be: interactive, fun, informative,
irreverent, colleague-led, performance based, Early ideas Consult with Start with
exciting and high energy. key colleagues history and
7
With comedy, quizzes, films, noise, action & suppliers roots
Above all else – it had to be authentically Co-op to Hone ideas
re-ignite the pride colleagues feel about working here. 8 9
12
…all this in 90 minutes! Consult key Find &
Schedule colleagues and train Hosts,
Event Managers
13 agree and Actors

Communicate 11 10

Back to Being Input at
Co-op pilot Being a Co-op

Leader

14

We’re on
the road!

4

Legal Services

But first we talked a lot… Simple Electrical
fWroimll w£1ri5ti0ng MWHaoactshphioinniengt THE CO-OP NORTHVisit coop.co.uk/legalservices
…to colleagues in Archive, Membership, Community, HR, Marketing, Brand and #beingcoop
our most senior colleagues in ALL OUR BUSINESSES. H Just £249.99 CInsurance
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And they helped us define what to cover: Visit coop.co.uk/electrical
Our history and roots, why we’re different from our competitors, our new
membership offer and how this will put us at the heart of our communities, Funeralcare tthoetnhoerdthevoafsEtnatginlagndeflfaetcetslaostf ytheearct.fTholohemoemdcsuCentonhi-ttaoryteprbeasowtptfeaosrnetshdeaetoptewwhcaxsebornerplssteaSecrlC.CluAeabtfvoooajouopoveosArnBaicste-api-isyninloifelTobnrnpaonoidepytxhpdbgurgrtn2yudieeosetiosnhgs0plurmMrncdtdfiugtaeaaolp0fnthoaCorutomphrrnafatsrea2poftoc.–uvocieooaadrretogirtpvkoosoevctcbeshdopnso1ur-rIoeiooftraeeeovrnashonrece9duspogrfhwteabctrsetltsawdhailvoefp3nrhelCehutnecaaaigoIhaumimieaednrwnd8aainstrewndr3tdslrwieertnlyWdCaehileeette,ehwooed2estehettxeshwOimssaeitrhh1domacwnwAetfdattrhhiiwrIhaotcroe9enawhCusus-erratibceaeoaufsestshnauookrmifa0rerndootort,hkyronrslrinpc-iouCopawsooe8eano1iccseicce’ctJPaadrMtwnrlwos2tngs,khsGoawoocsniCwotolbehegeaetlehtºn-teuei.trmanasohnedoa.hyotaoeirkalrteysv.nA-smevfnearcmrmiryepmryteoonkcltitioptnteohs.csincsoowmnerahfhsoowuosorctompekwwAlTolobttaeaoufuenkahslonuomshssltdahuleonpreeseFtrtsin,,eetfulnuoethwCrtduktorroaterbetrpatbnmyleaKFrrtlresasektpteGiahdcooIeriyrlsaieanerhreanriheiawesriyaainvrn-aCdFewtutddrisasoscmbtcbteoksoilrrdeRiatovgcionistuyetueto6otaaetnreaeynoporrabha.heyrorraeidds,aledrn-yatirafallatmetiIrdlsovtelmsfhlaseyostfehhAadnecCnsioirotets’piahetnftpiaasabeeesofdoacae.hlcnnopivyhnragoirpndsnradelnsFefneeod–aioUeanesuamtogcdrnsae.ddnandctr!tarinpfoRdenuKeehndndlcfeafhittoviosedovodoodr-HrsrsAsstepad.d1erweaoaeeieetvw,rlurmbueiuuo0eedsrrCemsuaensftirbsvaecesanar0nrnahepmotseesefpdrtilrdshkiduewlgrtsowpd-trl,saiaeseeoymosmotcdcnert“lftupnehEmopllHpaoonfeTaecaaoao,YlrtadaaasfnniomAuelrohnbcee,kofnsortrnftmodecddeed.beaocsontrgrmsdw.aenskot”sodduaosoteliftstualhtetdeturhEfeshhhno.enntwesciieaifnrsst-ltouheepaecytCcISnlig,a’otBpRlsumiildooeeotmtaasolSerrrlersfa-leurfielidwadraoemtaganeaniWttnmsgphgciutrtahCtnoitoJahuaneihmJleVesrncorytoceegteateo,sies,waiudr–hspnmTspmhbehewkraattsCnlghav,raaroewitnhhoeneCgaiiesiohDneiololvdnoausardaptnoanirkeiagvurghnlusDnilct-ikwvrdseuntsosaignllegpioveibepolgondMwpnSaayyaifnataaarungrehtddirobaKkeHnoyhtoncCtgateyhfoslnetet,vksuiemiarhEhnaloMeppaeeugnicnntsOneevrotrhotnhrsbhpeogtcdLseisegloaencapheeaoomrsagdRrlhfisriskhna.ltuagdproaeeoepioraieToitcrapnanoits:nwsrthaoeswlhcnmeedgwapaBgyttranl.dddiottihdortiestHrJicith,ihhwtndoIhssn.mwowyassnaeeeastrunoeocohaiamnutpPtmkarhllmnhnatdntek-lklerhebehyeengnsseH,uaeareaandouaronoBccsasnsysstnoaCdulehrnchyudoUcotoeingdcsdoot-e–eooBrvdlKnBshiinbdWe.aisarasmoe-etbi,,ueoihaevrrloedrkSarftlyattlbhpeferittoosRhpmoapyfllieoljviRelaeeedmlduetrobna.mcwaegeahctecaotrnwys-ytAyeoynfaoviaetaraontsookcDrherOttpdyoaDelhdn“iguyecgdddanaairioteltcInnesalonaaLdqtrchntdhnerarmvidecmsodeoeiaNpltnonbewlslraAlufvedstidaBioaeepldpIBantteonhngaloipinieaianahteadngslftlesztvtnaticogoldueouehrhuotthaiassuhlandiderpwayecirtii–rksletnottieneeotecorosnigrefftrloa’ievnloeoarhloosareytuoesmhniuioncwuinmeteefagrefdrwgcataswffegaeaoSehrrllamlentdlssduftccashhdoonldeea,luehrrethaanthacls,iseoutmf,obtlyoehrwBncanvi,tptsturrsycesaanWacdcnurtPyoskrmiGoteasrarslsdelieiucunrnnogaiah.aamneg.aneimapnsslgtgtenbgsume1cdCwgelermointgtiagclpuiloeeldys2haeoakniiyeicsolforcorairtsniBHaeldikeantgbne0hanladoahnutoisuctoGbihr-nntisenlttigriaulosedewyoneedntoaoenosoonouehsdigcrhrinubslmidguloetnbe–ueolpaciwscse,aoatclsCaaeFatnotcddaetSsds,kasfvlietlniiscinscllfrcipdni.hlofwooeeenaletdhoastidabtedkmheefintd,scrnsn,deirlpn”ieftyayovrueeotststnodn,hilvri,oahrsni,ocnntinmortrcote,ranegoaeesiic.tveEhilotimd.trCvremdsiaLoend-SgecielluHow,mdmgeaeRmeloscrinbnfpdecleifseuihaiecSieot-otnert,nhn’ifnatyooesllnntrStriadfdteedatsoettfcdcrypaaernandomeeba.–rektcdoWs.wnbthyiintatbnsnattoeaoosn.oorgch,esnuruidBlrleerkdurltuddrdeideLtedovWirinttse’gfshgaohnmeit3rshatre“b,Cees,tWidt7resimohoca5dNseabe-sncb0ttoeicetCantpacpfeachrorgozsnoalielsom.e-a”immptucosncamyasiopdegfealauefn,’eltstnettctodhh“ciivpnthenpaIebiaaeetnrslhaapassrn’anatwsmfuyrysntiynre“nyni.dipontutssgcdTch?emtdegrlihpheaainoihoevtpctduopettniesCehUeworoorGtrSx,lteeoaKcbewae”naeioeafcCnmoarearsssprenpomtl1pmlemgtsbuyrokalrwtemotuleato0ahahdephlehifecsiabhlciearleocWoam0kshads-sspa.msegaoieaieverrfromRsoitudpssotlmaelueotgnreinipbdCeooensepespCer’i,psucsfraCipeoo’gtntolnas4yesuq,oemiaasoarB’ateigsrr0aghs.ndrc’osreu-olbis”yrrtrnhntotko0yrg,eevteaoaehooiadlstempturanhevldzbonpeneasthlirs.riwefeorefTrdtayleoyela,laPrraaasytpirbanntldnaetPsiywoiatothcldrisrgnrsnaiisPialagveeuihdbragt8alenaareeiayswefsh0lCkkmlo,nnssmythF0eeaycrotsmCsaeop.dmebaafmC-onetoofoirnplchS.ueearadildpa-inchildcreonslnhlt-eriayptthdagaohgneiieirtedsarl
introduce our four Ways of Being Co-op, show that we’re part of an international someLAtehafiFunviunelglnytytehghoreeuuayarlfurPlwoatluanivlrnleteead:epodpnreecsiate
movement of co-operation, and use and share colleagues’ stories. FowaorenradpfPiryvnoroidesUmui-CtnupriyslsaalieooklioldeuvtnneorsFolbdilouncowumoneocreovinaeacernleolafrCsouo0laornwPp8ll-elc.0oaoctrrh0rnoepareml.yt6uFhp,c1kaucalo2at/notisfnoe7nustnsar4tpnaav.4oerlceoc4rftsaav,yurilyodcesouaeutrrroescmd,haooyns. eeyn
Our route Back to Being Co-op s flyingPFroinucnidpilnegs
Ways of
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Show you care mFoermobuer rs
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Logo New look Uniforms

Tone of Voice Electrical
Insurance

Food Fuhnoemraelcsare Legal Services
stores
ingcoop lonelinpeustsan end toTHE CO-OP
COURIER “Unsung BMeocorembeeaneCfoit-sofpormyeomu.bMerotroedfaoaCyr yopoulidreccotmeumrouknfietcyy.akise Create409952.001BCOPNewspaperNORTH.indd 1-2
hero” Sarah for Tom to the rescue, offering y
shows she emergency space in the Ways of
cares store’s own freezer until the newspap

When a customer came customer’s new appliance Tell us a real story
into our Wharfage Road
food store in Ironbridge, was delivered. a0r9/e05n/2’0t16 17:25 Think about our four Ways of B
just before Christmas, And Tom’s heroics one or more Ways of Being Co
colleague Tom Jennings
was surprised that festive just for Christmas either. He

is a familiar face at all the

best fundraising events in

town, helping to raise cash
cheer was in very short for vulnerable local people,

supply. for local school projects and

Funeralcare colleague Sarah Simpson managed to arrange personalised Christmas presents for But when he heard that to promote the history and
received a community award for “unsung us all at very short notice, in the form of silver fingerprint the local man’s freezer had heritage of Ironbridge, often
jewellery, so that we have something to remember my broken down, putting his described as the birthplace
heroes” when local people heard about mum by. I honestly don’t know what we would have done turkey and all the trimmings of the industrial revolution.
without her,” Lorna added. in jeopardy, Tom came Tom, be yourself, always!
her efforts to help Worksop resident Lorna
Said Ben Green, Editor of the Worksop Guardian:
Fidler, left devastated by the death of her “There are so many unsung heroes in the local community
like Sarah, and our Rose Awards are a great way of giving
mum, aged just 49. them the recognition they truly deserve.”
“Sarah was such a genuine and caring lady who helped

us through a very hard time,” said Lorna. “ In particular she

Coventry colleagues The headline: Summarise the story in a few, eye

rally round Kev

When Kevin Smith from our Coventry unique and special. It definitely makes you A Mother’s Day to
distribution centre told his mates at feel proud to work here.”

work that he had entered the world’s remember
biggest half marathon, they were right

behind him. The main body: Add the detail that demonstrat
Any barriers?: What internal/external barriers m
Kevin, a Learning and Development There was a Mother’s Day to remember this year for the
specialist, and his wife Dawn are both ladies of a nearby nursing home in Stoke-on-Trent, thanks to
keen runners and will join almost 60,000 colleagues at our Whitehill Road food store.
participants in the Great North Run this
Many of the ladies do not have family living nearby, so staff
September. Kev’s colleagues in Coventry
made sure they had an extra special day, arranging for every

Kayley’s a put up posters and made sure that resident to have their hair done and receive a bunch of flowers.
real high sponsorship forms were soon filling up They prepared a delicious
flier with supporters pledging their pounds. afternoon tea, organised
for school children to visit
Kayley Ashworth is a Said Kevin: “It’s great – the involvement in the home to sing songs and
bundle of energy. communities and encouraging colleagues captured the day with some
to fundraise is what makes the Co-op great photographs.
To describe her as
a PA at our Logistics Colleagues also took time to
depot in Castlewood,
Nottinghamshire, is to tell Zoe’s connecting with sit with the residents and chat
just a fraction of her story. her community to them about their lives and
Fundraiser extraordinaire, Community pioneer Zoe their families – and the heart-
tireless charity worker, Gayes has been a bundle of warming conversations flowed
leading European BMX energy since the opening throughout the afternoon. The
stunt rider paints a more of our new West Street food ladies had a lovely day – and
complete picture. store in Leek in December. colleagues were rightly proud
of their fantastic efforts to show
Determination is her they care.
middle name. In just two
years Kayley has raised Zoe has already organised
almost £10,000 for charity.
When Castlewood depot community initiatives for the money for the charity.” by local gardeners who will
held an open day, Kayley
organised for a helicopter store including becoming a And she has forged links produce raised beds for the
to provide trips over
Bolsover Castle and the drop-off point for donations with Grow Moorlands, a garden. There has been a
surrounding area.
to Leek Foodbank, as landscaping social enterprise lot of interest in this project
And to make someone
feel a little less lonely, in well as starting up a raffle that provides young adults and Zoe and the people
addition to raising money,
she invited colleagues’ for the Leek British Heart with learning difficulties with from Grow Moorland have
mums to come into work
to see where their sons Foundation charity shop. training, work placement and appeared in the local paper
and daughters spend their
days. Kayley Ashworth, Zoe said: “The Co-op’s development opportunities. and on the radio.
be yourself, always.
charity of the year is the Red As a result Grow Moorland By making connections

Cross so a colleague, Shaun has been commissioned to Zoe is ensuring we all succeed
Davies, and I will be trekking plant and maintain a piece of together.
up Snowdon in June to raise land near our store, assisted

Colleagues sleep rough to help the homeless

Staff at the Draycott Road Co-op in Long in Long Eaton marketplace to get firsthand
Eaton decided to sleep rough to show their
support for The Canaan Trust charity for the experience of the cold and discomfort of
homeless.
sleeping rough.
The Trust provides safe, secure and healthy
supported accommodation for homeless men Said Sue:“The event raised awareness of
in Derbyshire and Nottinghamshire. Sue Irons what’s it’s like to sleep on the streets every
and colleagues joined around 50 local people night. Our staff, customers and the ladies at
The Knit and Natter Group have all helped to
raise money for the Trust, supporting the great
work they do to help the homeless in our area.”

409952.001 BCOP Newspaper MIDLANDS.indd A3 V

Be yourself, always Succeed together Show you care Do what matters most

Cass Masters from our Evelyn Warrender, Community Liz Nabb of Co-op Insurance helps Billy McVey of Dumbarton

St. Stephen store learned that a Pioneer at our Cupar store, invited vulnerable youngsters at Bolton Lads Funeralcare treats helping every family
customer’s daughter had non-verbal schoolchildren to discover Fairtrade. and Girls Club. By listening, supporting as a special privilege.
autism and needed an iPad to help her and mentoring. She helps them build
communicate. Cass and colleagues The chocolate and bananas were confidence for school, for work and for For one, he literally went the extra
big hits, and now the kids are mile, collecting heather from a remote,
fundraised enough to buy the the rest of their lives.
life-changing gift for young Stevie. spreading the Fairtrade message cherished location to commemorate
across the generations. How will you bring to life our and celebrate a life lived.
How will you bring to life our Ways of Being Co-op?
Ways of Being Co-op? How will you bring to life our How will you bring to life our
Ways of Being Co-op? Ways of Being Co-op?

5



So we created a mini Co-op community
with simple backdrops – brought to life
by Co-op colleagues and an actor

1. ARRIVAL SETTING THE SCENE 2. WELCOME 3. BACK TO OUR ROOTS

MEET AND GREET
A TYPICAL ROOM

4. BACK TO BEING DIFFERENT TABLECLOTH GAME 5. BACK TO OUR FUTURE 6. BACK TO OUR FUTURE 7. BACK TO YOU

Brainstormed Worked with Created a Wrote scripts Made films Devised quiz Created the
suppliers workbook – Co-op Courier
which told the
BCOP story newspaper

7

Bringing it off the page FEEDBACK,8. CLOSE
WHAT NEXT?
The chapters in our event
PIONEER PHOTO

AND CLOSE

WELCOME 2. WELCOME
Make colleagues

feel at home

7. BACK TO YOU

3. BACK TO OUR ROOTS

BACK TO OUR ROOTS 5. BACK TO OUR FUTURE BACK TO YOU
How our pioneering How we’re building on the
great work colleagues already
history and our founding do to generate even more
values are informing our value for our members,
customers and communities
Freedom Formula
and Ways of Being Co-op BACK TO OUR FUTURE
How we’re using successful ideas
BACK TO BEING DIFFERENT 4. BACK TO BEING DIFFERENT TABLECLOTH GAME from our past to build our future.
How our different business model New membership linked to
(member-owned) is in good company, and community
is increasingly relevant in today’s world
8

Everyone engaged Our ‘out in the field’
delivery team:
We kept lots of people
in the loop – all the time Hosts – food store managers
(& some volunteers)
Co-op Council Event Managers – all
Steering Groups operational trainers
Comms Actors from REACT
Co-operatives UK
Senior Sponsors

We were part of a
bigger programme team,
which included:

Back to Being Co-op
Being a Co-op Leader
Ways of Being Co-op

All supported by Owl Live event company 9

On the road

Hop ups – cheap and cheerful – creating our Co-op community

The Set

10

On the road

Films, tablecloths, graphics, props, the Co-op Courier newspapers,
Ways of Being Co-op cards, costume etc

The
Content
Legal Services

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Visit coop.co.uk/legalservices 7MkWHg Laoaocastdhph&ioin1n4ie0ng0tspin
Insurance pVroolunteers mumFoermobuerrs
Just £249.99Visit coop.co.uk/electrical

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Visit coop.co.uk/insurance

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OnIedCenot-iotyp Having a kMnooswt othfaot uitr’sctohlelealigttuleesthainngds cthuasttommaekres JiotLtnohaflaHirdnhnooaSketstmowzlispnuyeittgnsohltosfMifkaccbaWiatvljofooiaruovorllteimLecssnathticuoomofeurorw.easrroptewhwacxsernoberplstseacreS.CllCbeuAaovofatojuopoorevBAoianscatse-p-yiisinlofnionnpealrbTnoidodxpyepgtbrhg2urniyodetnoeh0ircgndlrigeuad0hnaafutfrrCm2ooattou.fcviioaorgcvvsoeep1csrao-eeeorsv9hreoflsbldtiel3oasacgpeaum8iitwetdtrnrsCeywWoh,oseeheoewi1Arnwadhttw-9ahtesfcuoaoasr0khorsnpsoilescaeoa8eicdcn,anlsotnbiwghaettiaythielmat-seoyertycoaw.sfososTowtbofuoutshuaoreesuFntfkrettCtrotraartrFeamkhtsriraeioehairriirieCnendvsams-rtieFroartesgdoeitoaotanro.brpre-rardryaIsiottydtlfhehsdictoio’ponpsts.aeoeaefyairvrnnpsnanFieUdacdgmrddfacroecnKaoliohideoadtsdrr.ae1iau,emvutiou0Cssmrrebfvsncaae0feemoipstugdirwlrs-,sotieceoydouhptplnoeepoeanracalaitaneorbcnseo,rtnmfr.ecetgdooscdswansuooalttittldhatheh.eiefslueccnSgiouRsdilamlSroaelrrleuiladetmraaenianWtsgarcitiCtoanuhmlnVhJyntrJgeeor,eooi,caprestdhnwesswkhui–maltpmTseava,onthnogewsaChnrtDeooeadluiinoaianeonoaksratrtlsiiihwr-lggnvusDunnutkoelpioagpsoiwggndiapevbynanlnrdatyieaiakrgtHaatehndhKytaoCnsolcsenguifrtoon,pEiakevehaigclMnreOpnoetnrhtbneghvosshnertcaadieoeahsegpceslrekRnsuilhgodhperfai.aiirenaoracesprnatTnoeplcegnhhwBtwpgeawdrdmaddaareottliniortihthstHtnJswsdhmiw,haewotsouyaseoacaimanemrttohoPkllnphhnuk-taeelnrmbheadeeyltngkrnaeheranaHessou,unnoanBsesdrasotdyacuceosdhrsUtcnChuynisldocooetooKdeiir-.orsvBnaBosneh,shWel-,ebiikeerorrfaSareyjotetlhthuplnilpaglolmarededesaywfcaatttyaoctenyntoe“DooreinotholtndaLdgcdrglarhddnqnaaemaeboonlccscsimeevutendApwonlfoIloipdihlptsnuianepdtvegiezouaassrtnhagaeociuaaieolstnsthruoenlicooaetpgntrnekiaittrftnmyoes’cfvulgiensueeooeaanogishathlrecrfdsdedrnoaterSwnlhtgaliossmdcsyret,ouahetitB,mcubnWosrt,lcatnpccaatduailiigGnhoennruiassaugldnnemn.cateatreeggldnolucelrlaeelgnegsanieisoicpkdrnsygttsdnhitaclraBohcniebead.aeadiiiGlglhuuaeennoltnrrrutyiisoutesloanenssihgSccwit–bhtoeelcoctFstseaed,aiahCschiraifsk,dsofwfldsladvienaciomnl,ahntaeteo,c”eiesrbtdttphfntndnseeohrtoinilteysray,nevoiu,dsecmnltro,aronoioaiisanntor,iitirvhtrodl.temdec.vmtiepLocdgeraser,ouRam-lwmeiseleimeldnbnfipedccifeeruitngoeaeethsh,’aSnysnonnaSestifufaiteltdfttrttrcrdcneyaddsnaoleoe.bdrcaktOo.m–wesehntiyatnrttetinsaonnrKgo,ah.ecrdceusBelunkurruiesedfLtdotiiwntosgfmgthoh3imh“saer,tCiW7etsmditi5eolhcaelb0b-ets,rsoeceactCarewpcocesnlooom.arh”shuc-mmvtmeoasaoeelepfucafld’ntettikschhsiv“tepeehipIaeatdltdnphsahaws’tnarsiiumyneysnenisptdn“wsshgatcuctdeTehlrdiboniheadipoaeithvcutpnhlotteiUesprieeoeshotrecK,lwxeadno”oofeeonCeetlbnotrlbsgpteamwohrttohlhdhaceiaiaelgemsahev-eeRifirdluesotspsnoraeesiepeisaotpsngsoaa,maoac.ot’rdg”snykboonverdloeseitnduavrt.srreyleanin 12/04/2016 12:33
voice
31 ddni.sdrac emagdraob 6A
Logo New look Uniforms
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Tone of Voice Electrical Create your own 28 Pioneanmdianakcelcurodsl,eliaedjrowineaevr,earsc,lsohgogeOe-rurersoriginal A6 boardgame cards.indd 16
Insurance Ways of Being Co-op
newspaper story
COURIERFood Fuhnoemraelcsare Legal Services In 1985 tohnetoiCloe-troipes,wahsoausmeohnolgdthpreofidrsutcttsoand ingredientsSTOP ANIMAL TESTING 33:21 6102/40/21
stores
THE CO-OP #beingcoop The CO-OP IS THE ONLY ONLINE RETAILER
ITEMS BOUGHT FROM OUR WEBSITE
ibnusiMnaenscsheesstwerorlhadswihdelepfeordnbeuailrldycao-coenpteurraytiveCo-operative College FREE,TI60M-EMISLNUOTTE DELIVERYAOFFER THE
ON ALL
customers contributed by TO
collecting and donating
409952.001 BCOP Newspaper NORTH.indd 1-2 toiletries and health and
beauty products for residents
a big difference. Those small acts of customer before them, found her a chair, served her and Inspired after going on of local shelters and refuges. Through the Co-op, a Did you know? 11 Support 10F0I syRiuenapSrIpslTniadeeigTsd,aou–EntcehapAtreiwoohvCPinoofdL-iuoosnriAplgnoagcN,lccaeqhTlauoinpsArepeTwiotIdatpaillteseOsr.anNd Did you know? TheWORLD’Co-opS isLtheARGEST
Laura says these small gifts your colleagues. retailer of Fairtrade wines
kindness that restore our faith in our packed her bag. a Pioneer course, Laura and necessities really help. Tell us a real story OR Imagine a future story WwasOMavailableE40N’Syears SHbeforeAREwomen AcouldCCown aOUNTproperty! Move forward 13
As the lady left she spoke to the manager to say thank organised support for Project 14
you and what a cracking member of staff Tina is. Tina, Shoe Box a charity which Colleagues in Llantwit two spaces
Major are also keen
community. supporters of local schools,
ity.This comes naturally to Tina Price in our Lampeter we’re proud of you – and of all our colleagues who know helps victims of domestic helping pupils to run a
healthy food tuck shop like a The Co-op has led campaigns for 10
business and delivering talks 9
to classes about the scope hforonefood stand ladrinkbelsinceling1997
and scale of the Co-op’s

food store in West Wales. On a busy day in the shop that this is what being a Co-op person is all about. violence. Colleagues and activities. Think about our four Ways of Being Co-op. How does your story demonstrate
one or more Ways of Being Co-op?
Co-ops Community makes sweeping statement
united in #beingcoop
support of When loca09l/0a5/2u01t6h1o7:2r5ity budget cuts resulted in reductions in leaf clearing services The headline: Summarise the story in a few, eye-catching words.
Follow Your in Cardiff, our Kings Road food store rushed to the rescue.
Dreams 8 Co-operation Intele 2011m theatCo-opic introduceds a
Co-op colleagues and the local community came together in a big sweep up of across
Co-op food stores leaves in neighborhood streets to make them clean and safe for pedestrians and Add a product to help lower insurance costs for young drivers
across South Wales road users alike. personal touch the nations
teamed-up with learning to your service.
disabilities charity Follow And our store celebrated this great example of succeeding together by Move forward
Your Dreams to put big providing hot drinks
smiles on thousands of two spaces
young faces this Easter. Talking our languageand croissants for the

volunteers.

Jo and Lucy love Colleagues in our local businesses. The main body: Add the detail that demonstrates how we’re different. FIRBy
to say yes stores where Welsh is the “This is our way of ST1950,
main language now wear THE CO-OP Co-operativeof Rest
special badge surrounds to making sure our stores and The In
show that they are Welsh colleagues are serving COURIER setfaosridmeoaurrnoiongm
speakers. our customers in a friendly, FAIRTRbar S90%
personal way,” says Mike ELF-SERVICEo1f9a4l2l stehlef-sCeor-voicpeosptoerneesdinthtehe 6
Dedicated colleagues Meanwhile in Builth Wells The surrounds feature Pengelly, Regional Operations #beingcoop Start 12/04/2016 12:33
at our food stores in Lucy Jones is relishing Manager, Co-op South 5 1
Cowbridge in the Vale of the “wonderful challenge” the symbol of the Welsh West. “Feedback from local ADE CHOCOLATEroannlgye10is0s%olodwbny-bthreanCdo-op 4 Find out to
Glamorgan and in Builth of being a community customers and residents about deserving
Wells, Mid-Wales just love champion. “For our refit Language Commissioner has been overwhelmingly
to say yes. launch we held a cake sale positive.” causes in your
with all the cakes baked by Comisiynydd y Gymreag, community.
In Cowbridge local staff in store. It raised £200
children’s hospice Ty Hafan which went towards new which promotes the use Move forward
is close to Jo Cairns’ heart. toys for the kids at our local two spaces
Jo collects wool and textiles playgroup. of the native language in
for the hospice crafting
group, helps local singing “We held a Welsh unableels
Almost 2,000 Easter and socialising group product taster day which A6 boardgame cards.indd 14
Music in Mind and provides was something local people
eggs were collected in endless practical and moral felt very strongly about, as on sale. Customers were householdsChap
support to local schools, they believed we should surprised and happy with
over 100 Co-op stores, sports clubs and charities. have more Welsh products the range! It is sometimes UK
hard to balance my role as a STwere
which were distributed champion with managing a
busy supermarket, but, with
across South Wales my colleagues hard work it’s ORCo-ops
been great fun and we’ve
communities to benefit made a difference in our
town.”
charities, community Co-op takes the E.IN THE ANTI-SLAVERYAMSEORICCIAETNYCCOOIVF-IOLEPWNMGALERAE, TNTHIDNEGMRETOIONMS helped
lead in autism
groups and, children campaign CO-OP SHIPSIn the 18s8hi0pMsswtaahennercdeChieaonsp-votSteelpSysrtoSEnewhqadimunpinieetCydtdahanSenSadl.PSioSnLeibeer,rty

with learning difficulties. Zoe Selby’s ambition is 2.5% of profitsIn 1853 tthoeeRdoiutccbhaedticoaalnem, P2ei3oconyeemaeprrssublaselolofroycr!aeted
that every Co-op store in the
Media coverage was country will soon be autism
friendly.
tweeted by the charity’s
To make her dream a reality,
patrons and, at one point, Zoe, a community pioneer Gracie FieldsIn 1930, singers, aanctgreasbsoauntdhcoowmyeoduiecnaanntet’ShteoCpoa-nodpSShhoopp’
based at our Llandaf North
Twitter impressions were store, has forged links with
Cardiff-based autism support group Autism Puzzles,
growing by 600 every 60 When a customer tried in a charity that helps Welsh children and parents living THEMilkCO-OPpaPIONEEREDsteurisation
with autism and related conditions. IN THE 1920S
seconds as it trended in Leanne’s Surfervain to get something ‘surf
She has already arranged training courses for
the region. related’ made for her father’s colleagues to become more informed about autism, paid the differencebetweeDnuerminpglobyoethesW’ aorrmldyWwaargse, sthaenCdoC-oop-op wages.
the problems autistic people may have when they’re
Diane Blackmore, Chick saves the dayfuneral, Leanne Donovan shopping and how Co-op staff can help and support
them in store.
Chief Executive of Follow from our Funeralcare home
in Risca near Newport, came Colleagues receiving the training say that they
Your Dreams, said: “We to the rescue. learned a great deal about the difficulties autistic
people may face dealing with different sounds,
are all very excited to The deceased’s daughter had always told her father that she would ‘surf him out of the chapel’ smells and confusing environments. They are now Any barriers?: What internal/external barriers might get in the way of achieving our Ways of Being Co-op?
when he passed away. When she told Leanne about her wish the day before the funeral – and that Autism Champions and committed campaigners,
be working with the spreading the word throughout Wales and beyond. Did you know?
she had given up looking for something – Leanne replied
Co-op. Our aim is to “I’ll see what I can do…”

inspire children and Leanne went home in the evening, found a Barbie doll,
did the hair in the same style as the daughter’s, made some
young people with clothes and a surf board and placed it onto the floral tribute.

learning disabilities to The family were over the moon with the effort that
Leanne had put into making this happen. After the funeral
follow their dreams and the ‘Surfer Chick’ was presented to the daughter as a
lasting memory of her dad and now takes pride of place on
develop skills through her desk at work. weBre rmiatdiesdhailyAb1yr0thm,e0C0yo0-oup dnuirifnog WromrldsWar 1

the delivery of creative

and interactive events The Co-operative

such as our Easter party FUNERALCARE BAND

– together we really can is the most successful in Scottish history -
all players are members of the Co-op
make a difference.”

409952.001 BCOP Newspaper WALES.indd 3-4 10/05/2016 09:25

11

BOARDGAME/facts tablecloth.indd 1 28/04/2016 15:08



On the road

The Back to Being Co-op support operation, making sure the 4,648 sessions
happened

The programme The APS delivery
and comms teams gang ensuring the
sets and collateral
keeping it all
together get to the right
venues

Alex and Owl Live …and making
call centre scheduling sure the

54,000 colleagues all important
onto sessions & biscuits are
finding venues delivered!

13

Where we went – everywhere!
It was a mammoth task to arrange nearly
5,000 individual events over 8 months Delivering in Depots,
across the UK “So much fun at Castlewood
today, excellent sessions
“Hello from Portree! 91 and a tour!”
colleagues engaged so far, Nicola Bedford, Host

hundreds of shortbreads
consumed, 400 miles driven

and 600 to go”.
Mark Hedley, Host

Landing on a A temporary
beach in Barra tent in the car
park in West
Heading for the Thurrock Depot
Isle of man

“Colleagues in The sandy
Kilgetty told Scilly Isles
wonderful
stories – I got 14

goose bumps!”
Sue Shuker

Event Manager

What did colleagues make of it?

This kind of thing
should be built in to the
induction for new people
to make sure that they
understand who we are

as a business.

After the dark days in I think people would
recent years this session much rather hear about
has re-ignited my pride this stuff rather than “now
and joy at being part of our crisps are 5p cheaper

the Co-op. than Sainsbury’s!”
This actually means

something.

I’m not the kind
of person to like
getting put on the
spot but this was a
genuinely fantastic

experience.

15

What did colleagues make of it?

“Proud, even When I got home, I told
prouder, proud to everyone about the
be included, proud videos! They were so

to be part of emotional and amazing
a great and I just wanted to tell

organisation” everyone I knew.

Here’s what 170 Hosts and “Bonded with
Event Managers told us at a discovery session: the best in the

They met brilliant colleagues from all areas of the business business”
and loved networking and forming new friendships
“Realised this
was more than just They heard amazing stories especially from Store and
another change – it Funeralcare colleagues

felt different for They expressed pride and a sense of increased confidence
everyone involved” after delivering Back to Being Co-op

Feel satisfaction at achieving success together and being
part of a team

They feel deeply engaged, inspired and optimistic
about the future

This is a great “Meeting so many I need to find
example of how to amazing colleagues, how logistics
run an engaging and can be more
inspiring session – and being given the
most importantly there opportunity to be a host, involved.
was no PowerPoint!
I’ve gained confidence
and skills and made new
friends throughout the

journey”

16

How did we share the story?

BLOGS

#beingcoop Total number of
posts on the three
See Tweets about #beingcoop on Twitter. See what people are What’sApp Host
saying and join the conversation. groups 15,159 and
still rising.

17

How did we share the story?

Regular comms to our stakeholders and a weekly infographic

features in Let’s
talk about Food

centre stage
in the atrium

and a feature in Evergreen, our magazine
for retired Co-op colleagues

18

Back to Being Co-op – by numbers

79 130 156 90%

Actors Locations Venues Strongly believe
in why we’re
going Back to
Being Co-op
93% 54,159 135
Strongly 40
believe in Colleagues Part-time
membership attended Full-time event
hosts
managers

4,648 79% 93% 81,000
Hours of
Sessions held Feel engaged Understand the colleague
Ways of Being engagement
(was 75% in 2016
snapshot) Co-op

19

How the Co-op benefited
Increased
pride in

4% The enthusiasm working for
amongst colleagues generated by the Co-op

Uplift in engagement scores attending the Back to Being Co-op

post-BCOP sessions has been tangible across the South

division – and this has been backed up by

an 5% uplift in sales – which has to be a

good thing. Our big challenge now is to keep

the enthusiasm of colleagues alive and for

us all to be motivated to turn customers into

members and generate even higher sales.

Peter Batt, 89% of colleagues
Divisional Managing Director strongly believing in
our new brand
Food South Division

After Back to Being Co-op we’ve 80% As an event manager, it was brilliant
raised a lot of money working with to meet and work with different
colleagues from Birtley Distribution of colleagues strongly believe the
Centre and Co-op food. We had a Co-op will change for the better people. It’s given me is a real feeling
great day – all together – I like that. of belonging to a team and enhanced

Garry, Funeralcare my skills and confidence.
Helen McIntosh, Event Manager

Developed delivery teams

Relationships between colleagues in different businesses are forming

20

How the Co-op benefited Before Back to Being Co-op I
never really thought about any
I felt really out of my comfort zone but our 8.9 other part of the Co-op. They
Co-op story is so great I felt privileged to be 10 weren’t anything to do with me –
sharing it with colleagues. Sessions went so well but now I think we’re all one family,
and my confidence just grew. I’ve always been
proud of the Co-op but this has taken me to the Succeeding Together.
Catherine Gibbon –
next level. It’s made me a better person.
Nick Hutchinson – Store manager and Host Store Manager

Appreciation we’re a
family of businesses

Average scores for the events
(from 54,000 colleagues)

BCOP increased indicative engagement scores
across the three business areas surveyed:

Funeralcare Food Logistics I felt I had to grab this opportunity but I was so nervous and
67% to 72% 78% to 85% 57% to 70% I really struggled. To be honest, I nearly gave up.One of the

(up 5%)* (up 7%)* (up 13%)* other hosts gave me lots of support and encouragement
and I carried on. If you’d told me four months ago that I’d
93% believe in the new be standing up talking to colleagues and networking I’d
membership
* Please note these scores were gathered pre-Talkback 2016. A further update is expected once the Talkback results are released have laughed at you. It’s been brilliant.
Nicola Bedford – Store manager and Host

21

See our new
Ways of Being

Co-op film

A big THANK YOU to everyone who helped make
Back to Being Co-op a success:

Our partners
Owl Live • REACT • Corporate Culture • Buddy Films • Delineo

Tall Boy Films • Creative Concern • APS • A to V Ltd

All colleagues who helped make it happen.

But most of all our Hosts, Event Managers and Actors who travelled from Land’s End to Llandudno and
from the Shetlands to the Scilly Isles bringing Back to Being Co-op to life.

And finally, to all Co-op colleagues for their enthusiasm and commitment to bringing
Being Co-op into work every day.

Keep being yourselves, keep showing you care, keep doing what matters most, and we will succeed together.

#beingcoop 22