JLL Denver Property Marketing Playbook

PLAYBOOKProperty Marketing

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We are brand builders

Because our competitors might rely on today’s latest fad, we are unapologetically committed
to being a force that evolves the commercial real estate landscape—diligently working until
we have a creative solution worthy of your property’s ambitions.

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Brand experience Build Focus on Tell the
prestige education building story
What does the market know
before visiting the building?

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Digital first

Create unique experiences with interactive images, videos and 360° media

360 panos

to instantly tour an
existing space

Starting at $450 for 4-5 panos
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Matterport technology Size Min. Scan fee Additional SF fee
0 - 2,000 SF $190 for up to 2,000 SF 0
for immersive 3D tours 2,001 - 5,000 SF $190 for first 2,000 SF
5,001 - 10,000 SF $400 for first 5,000 SF + $.07/SF for each SF after 2,000
10,001 - 25,000 SF $650 for first 10,000 SF + $.05/SF for each SF after 5,000
25,001 - 50,000 SF $1,250 for first 25,000 SF + $.04/SF for each SF after 10,000
50,001+ SF $2,000 for first 50,000 SF + $.03/SF for each SF after 25,000
+ $.02/SF for each SF after 50,000

Thing Link interactive capabilities

for digital storytelling

Free

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Creative marketing opportunities

Creative marketing Through utilizing our JLL will provide an
opportunities will begin with expansive network we will encompassing property touring
identifying key messages. work to create widespread experience. Not only will we
We will conceptualize what market awareness of take the time to tour a property
experiences not only visually the property through in person, but can quickly
but at the core of what the public relations, broker adapt to a virtual tour setting to
property is. JLL will create connection opportunities accommodate for any situation
comprehensive brand and and events to drive that may pop up. Matterport
style guides that can act as engagement with this tours will be provided for the
key signifiers when printed, property. spaces and housed within
digitally and graphically. interactive digital experiences
on a website, email or even
within a property brochure.

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Not Are you looking for Yes! Ongoing email
yet Great, let’s get started! communications
office space?
Well, when you’re ready, You’re in luck! Seventeenth generate continuous curiosity
check out what Seventeenth Street Plaza is just blocks
away from RTD Light Rail,
Street Plaza has to offer.
Click here for more information! 16th Street Mall shuttle
and the free MetroRide!
Great! Seventeenth I prefer Do you want quick
Street Plaza has plenty to drive access to public Click here for schedules!
to work. transportation?
of covered parking!

Not Yes! Savor. Sip. Stretch.
really Do you enjoy cheering

on your favorite
sports teams?

I prefer to be Yes! Enjoy home field 250+
front row at a advantage from Coors
musical or play. Field, Pepsi Center, and restaurants
Mile High Stadium—all
within a 2.5 mile radius! (within .5 mile)

Lucky you! The Denver Center I also like having Would you like to ©Bill Dickinson
for the Performing Arts is dinner before be within walking
just a few blocks away! the show. distance to 250+
Click here for calendar! restaurants and bars?
35+

hotels

(within .5 mile)

No. Of I was almost
You’re course! on the Food
probably
lying. Network!

It looks like Seventeenth That’s awesome! 10+
Street Plaza is a perfect fit! Contact Michael Crane
Contact Michael Crane or gyms/fitness
Andy Ross to schedule a tour! and Andy Ross and
tell them about it! (within .5 mile)
Click here to contact them! Click here to contact them!
This is how we Denver
View availabilities Download brochure at Seventeenth Street Plaza.

How do you Denver?

Michael Crane I [email protected] I +1 303 260 6533 View availabilities Download brochure
Andy Ross I [email protected] I +1 303 260 6504
Michael Crane I [email protected] I +1 303 260 6533
#howdoyoudenver Andy Ross I [email protected] I +1 303 260 6504

#howdoyoudenver

Explore. Cheer. Collaborate. Innovate.
Discover. Connect.

Coors Field Unobstructed
10 min walk mountain

Convention Center views from
and Performing floor 4
Arts Center
11 min walk and above

Union Station Timeless
10 min walk design with

16th Street Mall modern
4 min walk upgrades
throughout
©Steve Gerner
Enjoy 300+
Cherry Creek Trail days of
10 min walk sunshine
on our
16th Street Mall
7 min walk mezzanine

©Trey Ratcliff This is how we Denver
at Seventeenth Street Plaza.
This is how we Denver
at Seventeenth Street Plaza. How do you Denver?

How do you Denver?

View availabilities Download brochure View availabilities Download brochure

Michael Crane I [email protected] I +1 303 260 6533 Michael Crane I [email protected] I +1 303 260 6533
Andy Ross I [email protected] I +1 303 260 6504 Andy Ross I [email protected] I +1 303 260 6504

#howdoyoudenver #howdoyoudenver

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Creative marketing opportunities

Creative marketing opportunities will begin with RealtyAds
identifying key messages. We will conceptualize
what experiences not only visually but at the core of an AI Powered CRE Advertising Platform
what the property is. JLL will create comprehensive
brand and style guides that can ack as key Starting from $500 a month to $10,000 per month.
signifiers when printed, digitally and graphically. Average spend on the platform today is $1900 per month.
Through utilizing our expansive network we will
work to create widespread market awareness
of the property through public relations, broker
connection opportunities and events to drive
engagement with this property.
JLL will provide an encompassing property touring
experience. Not only will we take the time to tour
a property in person, but can quickly adapt to
a virtual tour setting to accommodate for any
situation that may pop up. Matterport tours will
be provided for the spaces and housed within
interactive digital experiences on a website, email or
even within a property brochure.

Driving Broker Engagement CONCEPT: Tiered gift approach to drive awareness
at scale. From tour to lease we incentive the broker
through tour programming community to continuously engage.
Level 1: Distribute 100 Mint Julep Kits or Old Fashion Kits
8 to top Tenant Rep firms for brand exposure. Promote tour
incentivize with desk drop and email blast.
Level 2: Incentivize tours with broker gift cards ranging
from $100-$500 depending on size, timing, etc.
​Level 3: Sign lease for over 10,000 SF, Tenant Rep
broker gets a weekend for two at The Four Seasons Vail/
The Ritz Carlton Bachelor Gulch.

Customizable—­ program example only

A 360° campaign approach

We are unapologetically committed to being a force that evolves the commercial real estate
landscape—diligently working until we have a creative solution worthy of your property’s
ambitions. Take a step with us, into our 360° campaign approach.

30 Within the first 30 days of working hand in hand with our teams, strategic planning and marketing will begin.
Conceptualization, creativity, community and engagement will be top priority this first month. Top of the line
days marketing plans and branding packages will be created. These will be closely followed by developing best in
class marketing collateral that is all encompassing putting a properties best foot forward.

Signed listing Full marketing Internal Brokerage Property Brand 360o Online Property
agreement plan & budget Matterport listings signage
communications community email photography, identity refresh Virtual Tours

announcement renderings, drone (Brochure)

60 Talk of the town, within 60 days there won’t be anyone not talking about your property. Targeted social
media marketing will ensure that your property is always top of page and mind. We will engage brokers
days with custom email campaigns and direct mail material, making sure that they know their next space is a
phone call away.

Fact Email Display Responsive Video box Direct mail Social media
sheets campaign boards website marketing marketing

90 Taking a physical or a pandemic friendly pseudo step into the construction process is what we specialize
in. On-site marketing centers can be developed to showcase the potential and the driving force behind
days why this property. By creating property videos and hosting broker events we will strategically direct
everyone to this property. The extra mile to market this property will when it hits the newsstands and is
featured in local press, defining the presence of this property as a first choice for all office needs with a
powerhouse team standing behind you.

Marketing Property Virtual Suite staging Broker Public
center video Reality (VR) (furniture & events relations

graphics)

JLL is here to take this property not only on this next step, but to the next level.
Come and find out what your custom experience can be like.

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For more information, please contact:
MICHAEL CRANE

+1 303 260 6533 | [email protected]

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