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The REAL_Business Acumen Holistic Approach

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Published by KHA E-Library, 2023-06-11 09:46:49

The REAL_Business Acumen Holistic Approach

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The REAL_Business Acumen Holistic Approach

Education : Civil Engineering, Strategy & Innovation, Management, & Economics Massachusetts Institute of Technology (MIT Sloan) Institut Européen d'Administration des Affaires (INSEAD) State University of New York at Buffalo (SUNY) Chulalongkorn University Ph.D., M.Eng., MBA, M.A., B.Eng. Work Experience : 25+ years of Strategic Project Management & Business Development Business Development & Strategic Management Engineering & Construction Infrastructure Development Real Estate Development Oil & Gas Industry Renewable Energy Manufacturing & Operation Management Certified Professional : PMP (Project Management Professional) - PMI PSP (Planning and Scheduling Professional) - AACEI EVP (Earned Value Professional) - AACEI CPM (Certified Project / Program Management) - PB America PMOC (Project Management Office Certified) – The ALL PMO Network Dr. Peerapong Aramvareekul, PMP, PSP, EVP, CPM, PMOC Email: [email protected] Mobile: 66-86-412-4690 LinkedIn Copyright © 2023 PeerapongAramvareekul 2

Business Life Cycle & Strategic Business Development (Case Studies & Discussion) Value Creation & Proposition Mapping (Techniques & Best Practices) Business Model Design & Development (Workshop & Business Cases) Blue Ocean Strategy & Innovation Management Techniques (Workshop & Business Cases) Copyright © 2023 PeerapongAramvareekul 3 LDP. 02 – Business Acumen / Holistic Approach

5 Business Development The life cycle of a business looks similar to a “Product Life Cycle” curve. It has four business phases: - Develop (or Start-Up) - Growth - Maturity - Decline WHY?…. This is IMPORTANT ! Some businesses progress through these stages rapidly and others do so slowly, depending on the type of company and the entrepreneur's goals. Because most companies understand the different product life cycle stages, and that the products they sell all have a limited lifespan, the majority of them will invest heavily in new product development in order to make sure that their businesses continue to grow. DEVELOP Strategic Business Development – FUNDAMENTAL Copyright © 2023 PeerapongAramvareekul

6 Business Development The life cycle of a business looks similar to a “Product Life Cycle” curve. It has four business phases: - Develop (or Start-Up) - Growth - Maturity - Decline HOW TO DETERMINE? …. What Stage we are at ! In Development stage, new business or product is launched into the market. In Growth stage, the market has accepted the product and sales begin to increase. In Maturity stage, sales will reach their peak. In Decline stage, sales will begin to decline as the product reaches its saturation point. *** There is no set schedule or timeline for the stages of the business life cycle.*** DEVELOP Strategic Business Development – FUNDAMENTAL Copyright © 2023 PeerapongAramvareekul

7 Shifting S-Curve in business is to sustain company’s growth thru: Reinvention Transformation Innovation Business Development Strategic Business Development – FUNDAMENTAL Copyright © 2023 PeerapongAramvareekul

8 Business Life Cycle DEVELOP Cash People Growth Asset Profit GROWTH Growth People Cash Profit Asset MATURITY Profit Asset People Cash Growth DECLINE Cash Asset People Profit Growth Ranking the 5 Business Drivers according to focus for each business (or product) stage Strategic Business Development – FUNDAMENTAL Copyright © 2023 PeerapongAramvareekul

Deep (Analytic) Strategic Business Development – Opportunity Seeking Broad (Static) info info info info info info info info info insight insight insight insight insight insight insight insight insight Copyright © 2023 PeerapongAramvareekul 12

21 The existing resource/capability enables us to achieve current outcomes Know-how Resources Skill Technology What we must do to achieve “z” Strategy Unique value (solutions) Branding / Positioning Target Customers / Market Logistic / Supply Chain Technology / Know-how Key Resources & Skill Key Partners Key Activities What we want to achieve in the future Goals/targets Timing Impact Simple Rule (Strategic Thinking) for Business Development Copyright © 2023 PeerapongAramvareekul

BMC: BUSINESS MODEL CANVAS

VPM: VALUE PROPOSITION MAP “Gain Creators” “Pain Relievers” “Pain Points” “Products or Services” “Gains / Prefers” “Target Customers / Markets Profiles” Healthy people Vegetarian Elderly Allergic to cow milk Premium / Organic Soy Milk Tofu skin High protein No artificial Use of sugar does not bleach 100% Soy Milk Good taste of soy milk on the street Clean Available and easy to get (convenient shops) Clean and easy to get from convenient shops Good taste of soy milk on the street without the mixed of milk powder 31 Copyright © 2023 PeerapongAramvareekul

44 Technology Know-How Natural Resources Production Capacity / Capability Product / Service Sales / Marketing Method Distribution Method Market Type / Category Customer / User Class Size / Growth Return / Profit Driving Force of Business Development Partnering Strategy for Business Development Copyright © 2023 PeerapongAramvareekul

Knowledge Technology Products Capital & Funding Market & Customers PARTNERSHIP MANAGEMENT Interests Business Direction Targets & Goals Work Attitude Risk Tolerance Communication Roles & Functions Decision Making % Shares & Benefits Contractual Agreement 45 Copyright © 2023 PeerapongAramvareekul

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