trendbook final

TREND NOTE

Retailers are every day looking for technologies that enable
them to operate more efficiently, give better customer
service, and help them stand apart from online and other

stores.
With the pandemic and the ever-increasing demand for
having a personalised and unique experience, retailers are
heavily employing these magic chips. It is a cheap and easy to
install chip that can track, connect, manage, interact, provide

security, and supply real-time data to retailers.
Brands like Amazon Go, Macy’s, Lululemon’s, Burberry,
Rebecca Minkoff, and many more have implemented these
magical small chips to give rise to trends like smart shelves,
self-checkout, cashless payment, interactive advertising,

and many more.
With the use of these chips increasing, retail is entering a new
and exciting journey filled with new innovations and concepts

to capture the customer's attention.

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SELF CHECKOUT

Maintaining queues in a retail store is always
been a struggle for all retailers. Magic Chips in
combination with other technologies to have
invented self checkout where customers can

pick up their products and leave the stores.

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CUSTOMIZED TRIAL ROOMS

Today fitting rooms are not just a place to
try clothes but today with the help of
technology fitting rooms are giving an
experience of its own. From playing
customized music to giving more
information about the garment, the trial

rooms now are doing it all.

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PERSONALISED SHOPPING
EXPERIENCE

Providing personalised experience to
customers is one of the key marketing
technique. Giving individual attention to
each customers generates a luxury feel

in the mind of the customer.

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INCREASED BRAND LOYALTY

Every brand wants a loyal customer base
who keep coming back and are content
the brand. RFID is helping brands increase
their brand loyalty by various actions like
loyalty points, rewards, discounts and

much more.

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COMBAT COUNTERFEIT

Brands around the world are
battling with counterfeit products
which leads to major losses. With
RFID, brands now track counterfeit

and reduce losses.

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INVENTORY MANAGEMENT

Traditionally, inventory counts were a
tedious exercise done manually about
once a year, but magic chips
technology enables retailers to
monitor stock monthly bringing
inventory accuracy from around 60% to

over 90%.

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The “you are here” arrow
on the maps is called “ideo

locator”

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VIRTUAL
BOUNDARY

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TREND NOTE

With the battle between online and offline intensifying,
brick-and-mortar stores are looking for ways to trump
e-commerce by making the in-store experience better and

more personal.
A virtual boundary is a virtual space around every retail,
which when a device invades, a pre-programmed action is

triggered with the help of WiFi, GPS, or cellular data.
Brands like Home Depot, McDonalds, American Eagle,
Sephora, and Burger King have created various actions for the
devices invading into their boundaries. Actions that help
navigate and search, give greater convenience to both sides,
create an in store game environment, get immediate
customer feedback, and sometimes help steal other

customers.
With the help of setting a virtual boundary, retailers around
the world are making their in-store and customer experience
better. It also shows greater interest from the brand towards
the customer which helps improve positive sentiment as the

war between online and offline rages on.

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STEALING CUSTOMERS

With new brands cropping up everyday, the
rivalry for each brand has increased.
Brands are using geofencing to steal
customers from their rival brands by
placing their virtual boundary around the

rival brand store.

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SOCIAL NETWORKING

One of the most recognizable uses for
geofencing comes in the form of popular
social networking apps — most notably,
Snapchat. Location-based filters, stickers
and other shareable content are all made

possible with geofencing

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IN-STORE GAMIFICATION

When a customer walk into a virtual boundary
of a particular store, It gives the customer
access to information on their past purchases,
product recommendations, limited-edition
offers, wish-list product availability, etc. This
increases customer satisfaction and loyalty by
creating excellent daily mobile content,

including location-targeted messages.

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LOCATION BASED SERVICE

When a customer walk into a virtual boundary of
a particular store, It gives the customer access
to information on their past purchases, product
recommendations, limited-edition offers,
wish-list product availability, etc. This increases
customer satisfaction and loyalty by creating
excellent daily mobile content, including

location-targeted messages.

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Anything that can be connected, will be connected.
Is this the new rule of the future?

Mentored by Ms. Siddhali Doshi
Tushita

Dominic Joshi
Kamya Satdev
Rashmika Ghosh