E-BOOK MARKETING MANAGEMENT

https://doi.org/10.1080/17480272.2023.221 2267 Zhan, F., Wang, C., Luo, W., & Luo, J. (2023). Event tourist experience value: multi-item scale development and validation. International Journal of Contemporary Hospitality Management, 35(6). https://doi.org/10.1108/IJCHM-03- 2022-0365 Zhan, Z., Yao, X., & Li, T. (2023). Effects of association interventions on students’ creative thinking, aptitude, empathy, and design scheme in a STEAM course: considering remote and close association. International Journal of Technology and Design Education, 33(5). https://doi.org/10.1007/s10798-022-09801- x Zhang, H., Wang, W., & Gupta, S. (2023). How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities. Industrial Marketing Management, 112. https://doi.org/10.1016/j.indmarman.2023.0 5.011 Abduh, M. (2021). Implementation of Halal Product Guarantee for Micro Enterprises. JCIC : Jurnal CIC Lembaga Riset Dan Konsultan Sosial, 3(1). https://doi.org/10.51486/jbo.v3i1.53 Abedian, M., Amindoust, A., Maddahi, R., & Jouzdani, J. (2022). A Game Theory Approach To Selecting Marketing-Mix Strategies. Journal of Advances in Management Research, 19(1). https://doi.org/10.1108/JAMR-10-2020-0264 Aguilar Lopez, F., Billy, R. G., & Müller, D. B. (2022). A product–component framework for modeling stock dynamics and its application for electric vehicles and lithium-ion batteries. Journal of Industrial Ecology, 26(5). https://doi.org/10.1111/jiec.13316 Ahmada et al. (2022). Pengaruh Influencer Marketing, Brand Image, Product Design, Product Quality Terhadap Purchase Intention Di Masa Pandemi Covid-19 (Studi Kasus pada Brand Erigo di Kota Malang). EJrm e – Jurnal Riset Manajemen, Vol. 11(No. 1). Akite, I., Okello, D. M., Kasharu, A., & Mugonola, B. (2022). Estimation of Profit Efficiency of Smallholder Rice Farmers in Uganda: A Stochastic Frontier Approach. Journal of Agriculture and Food Research, 8. https://doi.org/10.1016/j.jafr.2022.100315 Albuquerque, R., Fos, V., & Schroth, E. (2022). Value Creation in Shareholder Activism. Journal of Financial Economics, 145(2). https://doi.org/10.1016/j.jfineco.2021.09.007 Allmendinger, A. (2021). Opportunities In An Evolving Pharmaceutical Development Landscape: Product Differentiation Of Biopharmaceutical Drug Products. Pharmaceutical Research, 38(5). https://doi.org/10.1007/s11095-021-03037-5 Alyafei, O. (2022). Concept of Corporate Branding: Challenges and Comparison with Product Branding. International Journal of Scientific Research and Management, 10(04). https://doi.org/10.18535/ijsrm/v10i4.em2 Andersén, J. (2021). A relational natural-resourcebased view on product innovation: The influence of green product innovation and green suppliers on differentiation advantage in small manufacturing firms. Technovation, 104. https://doi.org/10.1016/j.technovation.2021.1022 54 Arshad, F. N., & Haroon, M. (2023). Trust the Shield: Unveiling the Warranty’s Power in Building Customer Loyalty through Complaint Resolution. Review of Economics and Development Studies, 9(2). https://doi.org/10.47067/reads.v9i2.487 Asmoro, I. P., & Tuti, M. (2023). Satisfaction with Packaging and Price to Purchase Decision and

Repurchase Intention. JURNAL DINAMIKA MANAJEMEN DAN BISNIS, 6(1). https://doi.org/10.21009/jdmb.06.1.5 Babenko, V., Yemchuk, L., Dzhulii, L., Tsymbaliuk, H., Fridman, O., & Bilorusets, L. (2022). Information and Communication Technologies in the Product Quality Management System of Industrial Enterprise. Journal of Information Technology Management, 14. https://doi.org/10.22059/JITM.2022.88883 Baboolal Frank, R. (2021). Analysis Of Amazon: Customer Centric Approach. Academy of Strategic Management Journal, 20(SpecialIssue2). Banker, R. D., Ma, X., Pomare, C., & Zhang, Y. (2023). When doing good for society is good for shareholders: importance of alignment between strategy and CSR performance. Review of Accounting Studies, 28(2). https://doi.org/10.1007/s11142-021-09664-y Bayo-Moriones, A., Galdon-Sanchez, J. E., & Martinez-de-Morentin, S. (2021). Business Strategy, Performance Appraisal and Organizational Results. Personnel Review, 50(2). https://doi.org/10.1108/PR-09-2019-0498 Berbeglia, F., Berbeglia, G., & Van Hentenryck, P. (2021). Market Segmentation in Online Platforms. European Journal of Operational Research, 295(3). https://doi.org/10.1016/j.ejor.2021.03.056 Blank, J. L. T., & Niaounakis, T. K. (2021). Economies of Scale and Sustainability in Local Government: A Complex Issue. Sustainability (Switzerland), 13(23). https://doi.org/10.3390/su132313262 Bris, A., Wang, T. Y. H., Zatzick, C. D., Miller, D. J. P., Fern, M. J., Cardinal, L. B., Gregoire, D. A., Shepherd, D. A., Westphal, J. D., Shani, G., Troster, C., Van Quaquebeke, N., Lanaj, K., Hollenbeck, J. R., Ilgen, D. R., Barnes, C. M., Harmon, S. J., Feldman, E. R., DesJardine, M. R., … Sangiorgi, F. (2021). Knights, Raiders, And Targets - The Impact Of The Hostile Takeover - Coffee, Jc, Lowenstein, L, Roseackerman, S. JOURNAL OF BANKING & FINANCE, 37(1). Burke, H., Zhang, A., & Wang, J. X. (2023). Integrating Product Design and Supply Chain Management for a Circular Economy. Production Planning and Control, 34(11). https://doi.org/10.1080/09537287.2021.1983063 Canto Primo, M., Gil-Saura, I., & Frasquet-Deltoro, M. (2021). The role of marketing and product design in driving firm’s performance. Journal of Product and Brand Management, 30(2). https://doi.org/10.1108/JPBM-07-2019-2477 Cao, Z. (2022). Brand Equity, Warranty Costs, and Firm Value. International Journal of Research in Marketing, 39(4). https://doi.org/10.1016/j.ijresmar.2022.02.002 Castillo, A., Benitez, J., Llorens, J., & Luo, X. (Robert). (2021). Social Media-driven Customer Engagement and Movie Performance: Theory and Empirical Evidence. Decision Support Systems, 145. https://doi.org/10.1016/j.dss.2021.113516 Chen, L., Jiang, M., Jia, F., & Liu, G. (2022). Artificial Intelligence Adoption In Business-ToBusiness Marketing: Toward A Conceptual Framework. In Journal of Business and Industrial Marketing (Vol. 37, Issue 5). https://doi.org/10.1108/JBIM-09-2020-0448 Chen, X., Hu, X., & Ben, S. (2021). How do reputation, structure design and FinTech ecosystem affect the net cash inflow of P2P lending platforms? Evidence from China. Electronic Commerce Research, 21(4). https://doi.org/10.1007/s10660-020-09400-9 Chinen, K., Endo, H., Matsumoto, M., & Han, Y. S. (2021). Embedding a Sustainability Focus in Packaging Development Processes. In Sustainable Production, Life Cycle Engineering and Management. https://doi.org/10.1007/978- 981-15-6775-9_4

Cui, F., Hu, H., & Xie, Y. (2021). An Intelligent Optimization Method of E-commerce Product Marketing. Neural Computing and Applications, 33(9). https://doi.org/10.1007/s00521-020- 05548-5 Daharat, A. N. M., Sued, M. K., & Gheisari, A. (2022). The Impact of Integrated Management System on the Organizational Excellence and Organizational Innovation. Education Research International, 2022. https://doi.org/10.1155/2022/2284603 Danuso, A., Giones, F., & Ribeiro da Silva, E. (2022). The digital transformation of industrial players. Business Horizons, 65(3). https://doi.org/10.1016/j.bushor.2021.04.001 Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-toMillennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of Business Research, 122. https://doi.org/10.1016/j.jbusres.2020.10.016 Depperu, D., Magnani, G., Crosato, L., & Liberati, C. (2021). Growth of firms in a fragmented cultural industry: Italian commercial art galleries’ competitive strategies. Sustainability (Switzerland), 13(9). https://doi.org/10.3390/su13095057 Diana, Eliyana, A., Mukhtadi, & Anwar, A. (2022). Creating the path for quality of work life: A study on nurse performance. Heliyon, 8(1). https://doi.org/10.1016/j.heliyon.2021.e08685 Ding, C., Zhang, R., & Wu, X. (2023). The impact of product diversity and distribution networks on consumption expansion. Journal of Business Research, 161. https://doi.org/10.1016/j.jbusres.2023.113833 Dutta, S., Banerjee, S., Johnson, A., & Biswas, A. (2022). Overcoming the Challenge of Low Familiarity: Can a Weakly Familiar Brand Signal Quality with Exceptionally Strong Warranty? Journal of Business Research, 141. https://doi.org/10.1016/j.jbusres.2021.11.078 Eberhardt, L. C. M., Birkved, M., & Birgisdottir, H. (2022). Building Design and Construction Strategies for a Circular Economy. Architectural Engineering and Design Management, 18(2). https://doi.org/10.1080/17452007.2020.1781588 Erwin, A. K., Tran, K., & Koutstaal, W. (2022). Evaluating The Predictive Validity Of Four Divergent Thinking Tasks for The Originality of Design Product Ideation. PLoS ONE, 17(3 March). https://doi.org/10.1371/journal.pone.0265116 Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030163 Feng, X., Wang, Y., & Zhao, L. (2022). Export capacity constraints and distortions. Journal of Development Economics, 157. https://doi.org/10.1016/j.jdeveco.2022.102889 Ferrell, O. C., Hartline, M. D., & Hochstein, B. W. (2022). Marketing Strategy. Fu, W., Atasu, A., & Tereyağoğlu, N. (2022). Warranty Length, Product Reliability, and Secondary Markets. Manufacturing and Service Operations Management, 24(4). https://doi.org/10.1287/msom.2021.1062 Gallina, B., Montecchi, L., De Oliveira, A. L., & Bressan, L. (2022). Multiconcern, Dependability-Centered Assurance Via a Qualitative and Quantitative Coanalysis. IEEE Software, 39(4). https://doi.org/10.1109/MS.2022.3167370 Garrido-Vega, P., Sacristán-Díaz, M., MoyanoFuentes, J., & Alfalla-Luque, R. (2021). The Role of Competitive Environment and Strategy in the Supply Chain’s Agility, Adaptability and Alignment Capabilities. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-01-2021-0018

Geng, X., Guo, X., & Xiao, G. (2022). Impact of Social Interactions on Duopoly Competition with Quality Considerations. Management Science, 68(2). https://doi.org/10.1287/mnsc.2021.3972 Gerlich, M., Elsayed, W., & Sokolovskiy, K. (2023). Artificial Intelligence as Toolset for Analysis of Public Opinion and Social Interaction in Marketing: Identification of Micro and Nano Influencers. Frontiers in Communication, 8. https://doi.org/10.3389/fcomm.2023.1075654 Gosal, G. G., Sutrisno, T. F. C. W., & Filbert, V. (2021). The Relationship Between Sensory Marketing, Packaging, and Purchasing Decisions (a Study of Coffesia’s Coffee Product). KnE Social Sciences. https://doi.org/10.18502/kss.v5i5.8814 Hallez, L., Vansteenbeeck, H., Boen, F., & Smits, T. (2023). Persuasive packaging? The impact of packaging color and claims on young consumers’ perceptions of product healthiness, sustainability and tastiness. Appetite, 182. https://doi.org/10.1016/j.appet.2022.106433 Han, J., Jiang, P., & Childs, P. R. N. (2021). Metrics for Measuring Sustainable Product Design Concepts. Energies, 14(12). https://doi.org/10.3390/en14123469 Han, J., Woo, J., Kim, Y., & Yu, S. (2023). Fuel Cell/battery Power Supply System Operational Strategy to Secure the Durability of Commercial Hydrogen Vehicles. Energy Conversion and Management, 288. https://doi.org/10.1016/j.enconman.2023.117163 Helmold, M. (2022a). Market Research. In Management for Professionals: Vol. Part F376. https://doi.org/10.1007/978-3-031-10097-0_17 Helmold, M. (2022b). Marketing Management as Part of the Corporate Strategy. In Management for Professionals: Vol. Part F376. https://doi.org/10.1007/978-3-031-10097-0_2 Herdiati, M. F., Iriawan, A., & Fitriyah, H. (2021). Keputusan Pembelian Produk Limited Edition: Systematic Review. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 20(1). https://doi.org/10.14710/jspi.v20i1.73-87 Hoang, H. T., Ho, N. T. T., & Nguyen, N. (2022). The Influence of Leadership Commitment to Service Quality on Hotel Employees’ Brand Citizenship Behavior: A Mediation and Moderation Analysis. Journal of Hospitality Marketing and Management, 31(3). https://doi.org/10.1080/19368623.2021.1970072 Holweger, W., Bobbio, L., Mo, Z., Fliege, J., Goerlach, B., & Simon, B. (2023). A Validated Computational Study of Lubricants under White Etching Crack Conditions Exposed to Electrical Fields. Lubricants, 11(2). https://doi.org/10.3390/lubricants11020045 Hou, S., Gao, J., & Wang, C. (2022). Design for Mass Customisation, Design for Manufacturing, and Design for Supply Chain: A Review of the Literature. In IET Collaborative Intelligent Manufacturing (Vol. 4, Issue 1). https://doi.org/10.1049/cim2.12041 Hruschka, N., Kaufmann, S., & Vogl, C. R. (2022). The Benefits and Challenges of Participating in Participatory Guarantee Systems (PGS) Initiatives Following Institutional Formalization in Chile. International Journal of Agricultural Sustainability, 20(4). https://doi.org/10.1080/14735903.2021.1934364 Huang, C., & Chen, Y. (2021). Agricultural Business and Product Marketing Effected by Using Big Data Analysis in Smart Agriculture. Acta Agriculturae Scandinavica Section B: Soil and Plant Science, 71(9). https://doi.org/10.1080/09064710.2021.1967439 Huang, W., Lin, M., & Wang, Y. (2022). Sentiment Analysis of Chinese E-Commerce Product Reviews Using ERNIE Word Embedding and Attention Mechanism. Applied Sciences (Switzerland), 12(14). https://doi.org/10.3390/app12147182

Huang, Z., Huang, L., Zhao, Y., & Meng, X. (2021). Money-back guarantee in the presence of strategic customer behavior. International Journal of Production Economics, 239. https://doi.org/10.1016/j.ijpe.2021.108191 Hunter, S. T., Blocker, L. D., Gutworth, M. B., & Allen, J. (2023). Why We Support Some Original Ideas But Reject Others: An Application Of Signaling Theory. Journal of Creative Behavior, 57(2). https://doi.org/10.1002/jocb.570 Ikram, A., Li, Z. (Frank), & Minor, D. (2023). CSRcontingent Executive Compensation Contracts. Journal of Banking and Finance, 151. https://doi.org/10.1016/j.jbankfin.2019.105655 Ishola, K. (2022). The Effect of Brand Differentiations on Firms Competitive Advantage. International Journal of Business and Management Invention (IJBMI) ISSN. Ji, S., & Lin, P. S. (2022). Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design. Sustainability (Switzerland), 14(8). https://doi.org/10.3390/su14084649 José, R. Á., & Wilson, P. O. (2022). Productivity Shocks Diffusion in Firms Networks with Imperfect Competition and Bankruptcy. Revista de Metodos Cuantitativos Para La Economia y La Empresa, 33. https://doi.org/10.46661/REVMETODOSCUAN TECONEMPRESA.4715 Joshi, M. S. (2022). Holistic design of online degree programmes in higher education – a case study from Finland. International Journal of Educational Management, 36(1). https://doi.org/10.1108/IJEM-12-2020-0588 Kabanova, A. L. (2022). Comparison of Structural Functions Method Approximations of The Solution of A Linear Elastic Layered Plate Bending Problem. Chebyshevskii Sbornik, 23(4). https://doi.org/10.22405/2226-8383-2022-23-4- 211-232 Kagotho, N., Scott, J., Ketchum, M. M., Kim, Y. K., Maleku, A., & Lim, Y. (2022). Financial Challenges and Capacity among African Refugees in the Southern USA: A Study of Socio-demographic Differences. British Journal of Social Work, 52(3). https://doi.org/10.1093/bjsw/bcab008 Kang, J., Diao, Z., & Zanini, M. T. (2021). BusinessTo-Business Marketing Responses to COVID-19 Crisis: A Business Process Perspective. In Marketing Intelligence and Planning (Vol. 39, Issue 3). https://doi.org/10.1108/MIP-05-2020- 0217 Khalayleh, M. A., & Al-Hawary, S. I. S. (2022). The Impact of Digital Content of Marketing Mix on Marketing Performance: An Experimental Study at Five-star Hotels in Jordan. International Journal of Data and Network Science, 6(4). https://doi.org/10.5267/j.ijdns.2022.8.008 Kumar, V., & Ayodeji, O. G. (2021). E-Retail Factors For Customer Activation And Retention: An Empirical Study From Indian E-Commerce Customers. Journal of Retailing and Consumer Services, 59. https://doi.org/10.1016/j.jretconser.2020.102399 Kúnin, M., & Žigić, K. (2023). On Jain’s Digital Piracy Model: Horizontal vs Vertical Product Differentiation. Economic Research-Ekonomska Istrazivanja , 36(1). https://doi.org/10.1080/1331677X.2022.2086149 Kušar, A., Žmitek, K., Lähteenmäki, L., Raats, M. M., & Pravst, I. (2021). Comparison of Requirements for Using Health Claims on Foods in the European Union, the USA, Canada, and Australia/New Zealand. Comprehensive Reviews in Food Science and Food Safety, 20(2). https://doi.org/10.1111/1541-4337.12716 Lähteenmäki, I., Nätti, S., & Saraniemi, S. (2022). Digitalization-enabled evolution of customer value creation: An executive view in financial services. Journal of Business Research, 146. https://doi.org/10.1016/j.jbusres.2022.04.002

Lamadon, T., Mogstad, M., & Setzler, B. (2022). Imperfect Competition , Compensating Differentials and. American Economic Review, 112(1). Laukkanen, M., & Tura, N. (2022). Sustainable Value Propositions and Customer Perceived Value: Clothing Library Case. Journal of Cleaner Production, 378. https://doi.org/10.1016/j.jclepro.2022.134321 Lei, Y., Guo, Y., Zhang, Y., & Cheung, W. (2021). Information technology and service diversification: A cross-level study in different innovation environments. Information and Management, 58(6). https://doi.org/10.1016/j.im.2021.103432 Li, C., & Guo, G. (2022). The Influence of LargeScale Agricultural Land Management on the Modernization of Agricultural Product Circulation: Based on Field Investigation and Empirical Study. Sustainability (Switzerland), 14(21). https://doi.org/10.3390/su142113967 Li, F., Larimo, J., & Leonidou, L. C. (2021). Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda. Journal of the Academy of Marketing Science, 49(1). https://doi.org/10.1007/s11747-020-00733-3 Li, M., Chen, K., & Wang, S. (2023). Retail Outsourcing Strategy In Cournot & Bertrand Retail Competitions With Economies Of Scale. Journal of Industrial and Management Optimization, 19(1). https://doi.org/10.3934/jimo.2021194 Li, R., Zhuang, D., Feng, H., Wang, S., & Zhu, J. (2023). Novel “All-In-One” Multifunctional Gelatin-Based Film For Beef Freshness Maintaining And Monitoring. Food Chemistry, 418. https://doi.org/10.1016/j.foodchem.2023.136003 Likarchuk, N., Andrieieva, O., Likarchuk, D., & Bernatskyi, A. (2022). Impression Marketing as a Tool for Building Emotional Connections in the Public Administration Sphere. Studies in Media and Communication, 10(1). https://doi.org/10.11114/smc.v10i1.5463 Liu, C., Li, K., Li, K., & Buyya, R. (2021). A New Service Mechanism for Profit Optimizations of a Cloud Provider and Its Users. IEEE Transactions on Cloud Computing, 9(1). https://doi.org/10.1109/TCC.2017.2701793 Lo, C. K., Chen, C. H., & Zhong, R. Y. (2021). A Review of Digital Twin in Product Design and Development. Advanced Engineering Informatics, 48. https://doi.org/10.1016/j.aei.2021.101297 Low, M. P., Cham, T. H., Chang, Y. S., & Lim, X. J. (2021). Advancing on Weighted PLS-SEM in Examining the Trust-based Recommendation System in Pioneering Product Promotion Effectiveness. Quality and Quantity. https://doi.org/10.1007/s11135-021-01147-1 Ma, S., Dong, P., & Cai, X. (2022). Hierarchical Optimization for Green Product Line Design. IEEE Transactions on Engineering Management, 69(4). https://doi.org/10.1109/TEM.2020.2978012 Maqsoom, A., Babar, Z., Shaheen, I., Abid, M., Kakar, M. R., Mandokhail, S. J., & Nawaz, A. (2021). Influence of Construction Risks on Cost Escalation of Highway-Related Projects: Exploring the Moderating Role of Social Sustainability Requirements. Iranian Journal of Science and Technology - Transactions of Civil Engineering, 45(3). https://doi.org/10.1007/s40996-021-00601-2 Marth, S., Hartl, B., & Penz, E. (2022). Sharing on platforms: Reducing perceived risk for peer-topeer platform consumers through trust-building and regulation. Journal of Consumer Behaviour, 21(6). https://doi.org/10.1002/cb.2075 Matura, P., Mbaiwa, J., & Mago, S. (2021). Marketing Mix Strategies of Small And Medium Tourism Enterprises in Masvingo Province, Zimbabwe. African Journal of Hospitality,

Tourism and Leisure, 10(3). https://doi.org/10.46222/ajhtl.19770720-147 Maulana, A., & Haerah, K. (2021). Smart City Development Innovation Strategy and Challenges for the Government of Jember Regency. IOP Conference Series: Earth and Environmental Science, 717(1). https://doi.org/10.1088/1755-1315/717/1/012008 McLaughlin, C. C., & Boscoe, F. P. (2023). The Geography of Medicare’s Hospital Value-based Purchasing in Relation to Market Demographics. Health Services Research, 58(4). https://doi.org/10.1111/1475-6773.14141 Meha, A. (2021). Customer Relationship Management. Quality - Access to Success, 22(183). https://doi.org/10.48175/ijarsct-2601 Mei, M. Q., Wang, L., & Yan, J. (2023). Maintaining product quality consistency when offshoring to emerging markets: The role of subsidiary control. Journal of International Management, 29(1). https://doi.org/10.1016/j.intman.2022.100989 Messinese, E., Pitirollo, O., Grimaldi, M., Milanese, D., Sciancalepore, C., & Cavazza, A. (2023). By-Products as Sustainable Source of Bioactive Compounds for Potential Application in the Field of Food and New Materials for Packaging Development. In Food and Bioprocess Technology. https://doi.org/10.1007/s11947-023- 03158-2 Mitra, A. (2021). Warranty parameters for extended two-dimensional warranties incorporating consumer preferences. European Journal of Operational Research, 291(2). https://doi.org/10.1016/j.ejor.2019.12.035 Mlalila, N., Kadam, D. M., Swai, H., & Hilonga, A. (2023). Transformation of Food Packaging From Passive To Innovative Via Nanotechnology: Concepts And Critiques. In Journal of Food Science and Technology (Vol. 53, Issue 9). https://doi.org/10.1007/s13197-016-2325-6 Mohammadi Aydoghmish, F., & Rafieian, M. (2022). Developing a Comprehensive Conceptual Framework for City Branding Based on Urban Planning Theory: Meta-synthesis of the Literature (1990–2020). Cities, 128. https://doi.org/10.1016/j.cities.2022.103731 Montés, N., Hilario, L., Rivera, J., López, Á., Ferrer, T., Verdejo, P., Juan, I., & Ábalos, A. (2023). The Equilibrium Challenge, a New Way to Teach Engineering Mechanics in Architecture Degrees. Education Sciences, 13(4). https://doi.org/10.3390/educsci13040398 Moshtari, M., & Vanpoucke, E. (2021). Building Successful NGO–Business Relationships: A Social Capital Perspective. Journal of Supply Chain Management, 57(3). https://doi.org/10.1111/jscm.12243 Mutlu, H. T., & Yildiz, M. S. (2023). Determination of the optimal warranty policy and period from the manufacturer’s/seller’s perspective. Communications in Statistics: Simulation and Computation, 52(8). https://doi.org/10.1080/03610918.2021.1941110 Navaia, E., Moreira, A., & Ribau, C. (2023). Differentiation Strategy and Export Performance in Emerging Countries: Mediating Effects of Positional Advantage among Mozambican Firms. Economies, 11(2). https://doi.org/10.3390/economies11020044 Nesset, E., Bergem, O., Nervik, B., Schiøll Sørlie, E., & Helgesen, Ø. (2021). Building Chain Loyalty in Grocery Retailing by Means of Loyalty Programs – A Study of ‘the Norwegian case.’ Journal of Retailing and Consumer Services, 60. https://doi.org/10.1016/j.jretconser.2021.102450 Njue, L. M., Kambura, S., & Moguche, A. (2023). The Effect of Product Differentiation Strategy on The Performance of Commercial Banks in Kenya. Journal of Business and Strategic Management, 8(4). https://doi.org/10.47941/jbsm.1403

Novitasari, D., Bangun Jeppri Napitupulu, B., Abadiyah, S., Silitonga, N., Asbari, M., Tinggi Ilmu Ekonomi Insan Pembangunan, S., Napitupulu, B. B. J., Abadiyah, S., Silitonga, N., & Asbari, M. (2022). Linking between Brand Leadership , Customer Satisfaction , and Repurchase Intention in the E-commerce Industry. International Journal of Social and Management Studies, 03(01). Omran, M., Khallaf, A., Gleason, K., & Tahat, Y. (2021). Non-financial Performance Measures Disclosure, Quality Strategy, and Organizational Financial Performance: A Mediating Model. Total Quality Management and Business Excellence, 32(5–6). https://doi.org/10.1080/14783363.2019.1625708 Owusu, A., & Agyemang, G. (2021). Impact of Market Segmentation Strategies on Customer Loyalty: The Mediating Role of Positioning Effectiveness of Interior Design Industries within the Kumasi Metropolis. European Business & Management, 7(1). https://doi.org/10.11648/j.ebm.20210701.12 Patil, A., Soni, G., Prakash, A., & Karwasra, K. (2022). Maintenance strategy selection: a comprehensive review of current paradigms and solution approaches. In International Journal of Quality and Reliability Management (Vol. 39, Issue 3). https://doi.org/10.1108/IJQRM-04- 2021-0105 Poças, F., & do Céu Selbourne, M. (2023). Drivers, advances, and significance of measures for effective circular food packaging. In Frontiers in Sustainable Food Systems (Vol. 7). https://doi.org/10.3389/fsufs.2023.1140295 Popovic, D., Schauerte, T., & Elgh, F. (2022). Product platform alignment in industrialised house building. Wood Material Science and Engineering, 17(6). https://doi.org/10.1080/17480272.2021.1903993 Punjani, N., & Org, S. N. (2022). The Role And Impact of The Packaging Effect On Consumer Buying Behavior. In Bi-Annual: Multidisciplinary Peer-Reviewed and Refereed EJournal (Vol. 3). Qu, Y., Xiao, Y., Wang, X., Wang, X., Lu, Y., & Li, J. (2023). The Equilibrium Analysis and Potential Modifications on the China Pilot Electricity Spot Market. Energy Economics, 122. https://doi.org/10.1016/j.eneco.2023.106693 Raju, K., Chinna Rao, B., Saikumar, K., & Lakshman Pratap, N. (2022). An Optimal Hybrid Solution to Local and Global Facial Recognition Through Machine Learning. In Intelligent Systems Reference Library (Vol. 210). https://doi.org/10.1007/978-3-030-76653-5_11 Ranno, L., Gupta, P., Gradkowski, K., Bernson, R., Weninger, D., Serna, S., Agarwal, A. M., Kimerling, L. C., Hu, J., & Obrien, P. (2022). Integrated Photonics Packaging: Challenges and Opportunities. In ACS Photonics (Vol. 9, Issue 11). https://doi.org/10.1021/acsphotonics.2c00891 Rice, D. B., Taylor, R. M., Wang, Y., Wei, S., & Ge, V. (2023). My Company Cares About My Success…I Think: Clarifying Why and When a Firm’s Ethical Reputation Impacts Employees’ Subjective Career Success. Journal of Business Ethics, 186(1). https://doi.org/10.1007/s10551- 022-05143-9 Ruiz-Moreno, F., Mas-Ruiz, F. J., & Sancho-Esper, F. M. (2021). Strategic Groups and Product Differentiation: Evidence from the Spanish Airline Market Deregulation. Research in Transportation Economics, 90. https://doi.org/10.1016/j.retrec.2021.101030 Saktia, M., Suwadib, P., & Waluyoc, B. (2023). Iplementation of Halal Product Guarantee in Indonesia’s E-Commerce. In International Journal of Professional Business Review (Vol. 8, Issue 4). https://doi.org/10.26668/businessreview/2023.v8 i4.1391 Salmasnia, A., & Baratian, M. (2021). Integration of Marketing and Maintenance Decisions in Two-

dimensional Warranty Contracts Under a Winwin Strategy for Two Transaction Sides. Quality Technology and Quantitative Management, 18(4). https://doi.org/10.1080/16843703.2021.1910188 Sarangi, S., Chakraborty, A., & Triantis, K. P. (2021). Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry. Journal of Business Research, 133. https://doi.org/10.1016/j.jbusres.2021.05.019 Sari, M. W. (2021). Analisis Segmenting Targeting Dan Positioning Untuk Merumuskan Strategi Pemasaran Regional Pada UMKM Christine Hakim Di Padang. Jurnal Ekobistek. https://doi.org/10.35134/ekobistek.v7i1.8 Scharpenberg, C., Schmehl, M., Glimbovski, M., & Geldermann, J. (2021). Analyzing the packaging strategy of packaging-free supermarkets. Journal of Cleaner Production, 292. https://doi.org/10.1016/j.jclepro.2021.126048 Schmitz, A. K., Brexendorf, T. O., & Fassnacht, M. (2023). Vertical line extension: a systematic review of research on upward and downward line extension. In Journal of Product and Brand Management (Vol. 32, Issue 6). https://doi.org/10.1108/JPBM-03-2022-3895 Selva Birunda, S., & Kanniga Devi, R. (2021). A Novel Score-Based Multi-Source Fake News Detection using Gradient Boosting Algorithm. Proceedings - International Conference on Artificial Intelligence and Smart Systems, ICAIS 2021. https://doi.org/10.1109/ICAIS50930.2021.93958 96 Shakouhi, F., Tavakkoli-Moghaddam, R., Baboli, A., & Bozorgi-Amiri, A. (2023). A competitive pharmaceutical supply chain under the marketing mix strategies and product life cycle with a fuzzy stochastic demand. Annals of Operations Research, 324(1–2). https://doi.org/10.1007/s10479-021-04073-5 Shollo, A., Hopf, K., Thiess, T., & Müller, O. (2022). Shifting ML Value Creation Mechanisms: A Process Model of ML Value Creation. Journal of Strategic Information Systems, 31(3). https://doi.org/10.1016/j.jsis.2022.101734 Silva, N., & Pålsson, H. (2022). Industrial packaging and its impact on sustainability and circular economy: A systematic literature review. Journal of Cleaner Production, 333. https://doi.org/10.1016/j.jclepro.2021.130165 Sulaksono, & Azizah, S. N. (2022). Protection of Halal Product Guarantee for Muslim Consumers in Facing The ASEAN Economic Community (AEC). International Journal of Criminal Justice Sciences, 17(2). https://doi.org/10.5281/zenodo.4756117 Supriyanto, A., Wiyono, B. B., & Burhanuddin, B. (2021). Effects of service quality and customer satisfaction on loyalty of bank customers. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1937847 Swani, K., Milne, G. R., & Miller, E. G. (2021). Social Media Services Branding: The Use of Corporate Brand Names. Journal of Business Research, 125. https://doi.org/10.1016/j.jbusres.2019.04.033 Swider, B. W., Harris, T. B., & Gong, Q. (2021). First Impression Effects in Organizational Psychology. Journal of Applied Psychology, 107(3). https://doi.org/10.1037/apl0000921 Teague, M. V. (2022). Barriers to Entry: An Empirical Account of Business Creation Difficulties in the United States 2011. Journal of Entrepreneurship and Public Policy, 11(2–3). https://doi.org/10.1108/JEPP-02-2022-0034 Topaler, B., Koçak, Ö., & Üsdiken, B. (2023). Positioning new identities for appeal: Configurations of optimal distinctiveness amid ancestral identities. Strategic Organization, 21(3). https://doi.org/10.1177/1476127021999966

Treep, J., de Jager, M., Bartumeus, F., & Soons, M. B. (2021). Seed Dispersal as a Search Strategy: Dynamic and Fragmented Landscapes Select for Multi-scale Movement Strategies in Plants. Movement Ecology, 9(1). https://doi.org/10.1186/s40462-020-00239-1 Tsaousoglou, G., Giraldo, J. S., & Paterakis, N. G. (2022). Market Mechanisms for Local Electricity Markets: A Review of Models, Solution Concepts and Algorithmic Techniques. In Renewable and Sustainable Energy Reviews (Vol. 156). https://doi.org/10.1016/j.rser.2021.111890 Ursu, R. M., Zhang, Q., & Honka, E. (2023). Search Gaps and Consumer Fatigue. Marketing Science, 42(1). https://doi.org/10.1287/mksc.2022.1359 Wagh, R. V., Priyadarshi, R., & Rhim, J. W. (2023). Novel Bacteriophage-Based Food Packaging: An Innovative Food Safety Approach. In Coatings (Vol. 13, Issue 3). https://doi.org/10.3390/coatings13030609 Wang, H., & Wang, L. (2022). Product line strategy and environmental impact oriented to carbon tax constraints. Sustainable Production and Consumption, 32. https://doi.org/10.1016/j.spc.2022.04.015 Wang, W., Zhang, W., Li, L., Deng, W., Liu, M., & Hu, J. (2023). Biodegradable Starch-Based Packaging Films Incorporated With Polyurethane-Encapsulated Essential-Oil Microcapsules For Sustained Food Preservation. International Journal of Biological Macromolecules, 235. https://doi.org/10.1016/j.ijbiomac.2023.123889 Watkins, M., Casamayor, J. L., Ramirez, M., Moreno, M., Faludi, J., & Pigosso, D. C. A. (2021). Sustainable Product Design Education: Current Practice. She Ji, 7(4). https://doi.org/10.1016/j.sheji.2021.11.003 Wichmann, J. R. K., Uppal, A., Sharma, A., & Dekimpe, M. G. (2022). A global perspective on the marketing mix across time and space. International Journal of Research in Marketing, 39(2). https://doi.org/10.1016/j.ijresmar.2021.09.001 Wong, H., Kim, K., & Chhajed, D. (2021). Reducing Channel Inefficiency in Product Line Design. International Journal of Production Economics, 232. https://doi.org/10.1016/j.ijpe.2020.107964 Xu, C., Sun, G., & Liang, R. (2021). A survey of volume visualization techniques for feature enhancement. In Visual Informatics (Vol. 5, Issue 3). https://doi.org/10.1016/j.visinf.2021.08.001 Yan, C., Geng, X., Bie, Z., & Xie, L. (2022). TwoStage Robust Energy Storage Planning With Probabilistic Guarantees: A Data-Driven Approach. Applied Energy, 313. https://doi.org/10.1016/j.apenergy.2022.118623 Yan, M. R., Hsieh, S., & Ricacho, N. (2022). Innovative Food Packaging, Food Quality and Safety, and Consumer Perspectives. In Processes (Vol. 10, Issue 4). https://doi.org/10.3390/pr10040747 Yan, X., Zhao, W., & Yu, Y. (2022). Optimal Product Line Design With Reference Price Effects. European Journal of Operational Research, 302(3). https://doi.org/10.1016/j.ejor.2022.01.032 Yang, C., Wu, L., Tan, K., Yu, C., Zhou, Y., Tao, Y., & Song, Y. (2021). Online user review analysis for product evaluation and improvement. Journal of Theoretical and Applied Electronic Commerce Research, 16(5). https://doi.org/10.3390/jtaer16050090 Yang, J., Tang, Z., Yuan, Q., & Xu, B. (2021). The Economic and Social Benefits of The Government-backed Credit Guarantee Fund Under The Condition of An Economic Downturn. Technological Forecasting and Social Change, 166. https://doi.org/10.1016/j.techfore.2021.120632 Yen, B. T. H., Huang, M. J., Lai, H. J., Cho, H. H., & Huang, Y. L. (2023). How smart port design

influences port efficiency – A DEA-Tobit approach. Research in Transportation Business and Management, 46. https://doi.org/10.1016/j.rtbm.2022.100862 Yen, H. J. R., Thi, H. P., & Li, E. Y. (2021). Understanding Customer-centric Socialization in Tourism Services. Service Business, 15(4). https://doi.org/10.1007/s11628-021-00463-8 Yuki, S., & Kubo, T. (2023). The Incompatibility of Proactive Market Orientation and Postponement Strategy in Product Differentiation. Journal of Business and Industrial Marketing, 38(13). https://doi.org/10.1108/JBIM-07-2022-0348 Zarrinnegar, N., Mahmoudzadeh, DR. M., Eslami, DR. G., & Darini, DR. V. (2021). Design and Explain the Marketing Mix Model in the Development of the Organic Food Market. International Journal of Pharmaceutical Research, 13(03). https://doi.org/10.31838/ijpr/2021.13.03.170 Zhang, C., & Zheng, X. (2021). Customization Strategies Between Online and Offline Retailers. Omega (United Kingdom), 100. https://doi.org/10.1016/j.omega.2020.102230 Zhang, J., Zhang, Z., Zhang, S., Brouchkov, A., Xie, C., & Zhu, S. (2022). Numerical simulation of the influence of pile geometry on the heat transfer process of foundation soil in permafrost regions. Case Studies in Thermal Engineering, 38. https://doi.org/10.1016/j.csite.2022.102324 Zhang, K., Li, S. K., & Ng, S. (2022). Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping. Journal of Consumer Research, 49(2). https://doi.org/10.1093/jcr/ucab058 Zhang, Q., Chen, J., & Lin, J. (2022). Market Targeting with Social Influences and Risk Aversion in a Co-branding Alliance. European Journal of Operational Research, 297(1). https://doi.org/10.1016/j.ejor.2021.05.022 Zhang, S. (2022). Research on energy-saving packaging design based on artificial intelligence. Energy Reports, 8. https://doi.org/10.1016/j.egyr.2022.05.069 Zhang, Y., Leischnig, A., Heirati, N., & Henneberg, S. C. (2021). Dark-side-effect Contagion in Business Relationships. Journal of Business Research, 130. https://doi.org/10.1016/j.jbusres.2021.03.047 Zhao, J., Butt, R. S., Murad, M., Mirza, F., & Saleh Al-Faryan, M. A. A. (2022). Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.803348 Zhong, J., & Gao, T. (2022). Visual Design of Cosmetic Packaging Based On Simple Aesthetic Elements. In China Surfactant Detergent and Cosmetics (Vol. 52, Issue 7). https://doi.org/10.3969/j.issn.1001- 1803.2022.07.011 Zhou, F., Ji, Y., & Jiao, R. J. (2021). Emotional Design. In Handbook of Human Factors and Ergonomics. https://doi.org/10.1002/9781119636113.ch9 Zhu, Z., Liu, W., Ye, S., & Batista, L. (2022). Packaging design for the circular economy: A systematic review. In Sustainable Production and Consumption (Vol. 32). https://doi.org/10.1016/j.spc.2022.06.005 Abeywardana, N. L. E., Azam, S. M. F., & Kevin Low, L. T. (2022). Integrated thinking on integrated reporting practice: evidence from public listed companies in Sri Lanka. Journal of Financial Reporting and Accounting. https://doi.org/10.1108/JFRA09-2021-0270 Agarwal, S., Rodriguez, M. A., & Buyya, R. (2021). A reinforcement learning approach to reduce serverless function cold start frequency. Proceedings - 21st IEEE/ACM

International Symposium on Cluster, Cloud and Internet Computing, CCGrid 2021. https://doi.org/10.1109/CCGrid51090.2021. 00097 Alini, L. (2021). Heteronomy of architecture. Between hybridation and contamination of knowledGE. In TECHNE (Vol. 21, pp. 21–32). Firenze University Press. https://doi.org/10.36253/techne10977 Anwar, K., & Suriyok, K. (2022). Persepsi nasabah terhadap kualitas pelayanan pada BMT yadika bangil. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(11). https://doi.org/10.32670/fairvalue.v4i11.18 45 Asanah, H. R., & Siregar, O. M. (2022). The Influence of Organizational Culture and Motivation on Employee Performance During the Covid-19 Pandemic at PT. Perkebunan Nusantara III (Persero) Medan. Journal of Social Research, 1(8). https://doi.org/10.55324/josr.v1i8.1378 Aulman, J., VAN GOOR, M., & VAN DER VEER, G. (2022). Challenges and opportunities to improve customer experience for existing airport assets: Case study of Amsterdam Airport Schiphol T1 refurbishment. Journal of Airport Management, 16(1). Barik, D. K., Mali, S., Ali, F. A., & Agarwal, A. (2022). Design and Analysis of RF Optimization in 2G GSM and 4G LTE Network. Lecture Notes in Electrical Engineering, 814. https://doi.org/10.1007/978-981-16-7076- 3_2 Cohen, S. L. (2022). The Early Bronze IV — Middle Bronze I transition in the southern Levant: analysis and assessment. Levant, 54(2). https://doi.org/10.1080/00758914.2022.207 3689 Csontos, B., & Heckl, I. (2022). Improving accessibility of CMS-based websites using automated methods. Universal Access in the Information Society, 21(2). https://doi.org/10.1007/s10209-020-00784- x Da Silva, M., Horsley, T., Singh, D., Da Silva, E., Ly, V., Thomas, B., Daniel, R. C., Chagal-Feferkorn, K. A., Iantomasi, S., White, K., Kent, A., & Flood, C. M. (2022). Legal concerns in health-related artificial intelligence: a scoping review protocol. Systematic Reviews, 11(1). https://doi.org/10.1186/s13643-022-01939- y Drumond, G. M., Méxas, M. P., Meza, L. A., & Lopes Filho, O. V. (2022). Scientific production on open educational resources repositories in higher education. Ciencia Da Informacao, 51(3). Fikri, O. M., & Sarah, M. S. (2022). Kegiatan preservasi di Pustakalana Children’s Library. Informatio: Journal of Library and Information Science, 2(1). https://doi.org/10.24198/inf.v2i1.36060 Fiorineschi, L., Frillici, F. S., & Rotini, F. (2021). Integrated Use of TRIZ Tools in Systematic Conceptual Design. IFIP Advances in Information and Communication Technology, 635 IFIP. https://doi.org/10.1007/978-3-030-86614- 3_33 Fuest, S., Sester, M., & Griffin, A. L. (2023). Nudging travellers to societally favourable routes: The impact of visual communication and emotional responses on decision making. Transportation Research

Interdisciplinary Perspectives, 19. https://doi.org/10.1016/j.trip.2023.100829 Gomez, M. M. B., & van Niekerk, L. (2022). A social innovation model for equitable access to quality health services for rural populations: a case from Sumpaz, a rural district of Bogota, Colombia. International Journal for Equity in Health, 21(1). https://doi.org/10.1186/s12939-022-01619- 2 Haris, A., Samosir, H. E., & Lubis, S. H. (2022). Marketing Communications as Strategy Expanding Market Share In Era 4.0. International Journal of Social Science and Business, 7(1). https://doi.org/10.23887/ijssb.v7i1.53535 Hong, T., Nguyen, T., Pham, S. T., Phan, T. M., Kim, T., Nguyen, C., Hoang, N. G., & Do, T. D. (2023). Impact of digital transformation on SMEs’ innovation capability and business performance: The case of Vietnam. The International Journal of Business Management and Technology, 7. Issa, B. A., & Thabit, Q. Q. (2022). Review in IoT for Healthcare in Our Life. In Iraqi Journal for Electrical and Electronic Engineering (Vol. 18, Issue 1). https://doi.org/10.37917/ijeee.18.1.2 Kannisto, P., Hästbacka, D., Gutiérrez, T., Suominen, O., Vilkko, M., & Craamer, P. (2022). Plant-wide interoperability and decoupled, data-driven process control with message bus communication. Journal of Industrial Information Integration, 26. https://doi.org/10.1016/j.jii.2021.100253 Lezia, A., Csicsery, N., & Hasty, J. (2022). Design, mutate, screen: Multiplexed creation and arrayed screening of synchronized genetic clocks. Cell Systems, 13(5). https://doi.org/10.1016/j.cels.2022.02.005 Mushi, G. E., Pienaar, H., & Deventer, M. van. (2020). Identifying and implementing relevant research data management services for the library at the university of dodoma, Tanzania. Data Science Journal, 19(1). https://doi.org/10.5334/dsj-2020-001 Nashihuddin, W. (2021). Strategi kemas ulang informasi untuk peningkatan pelayanan perpustakaan di era new normal. Jurnal Kajian Informasi & Perpustakaan, 9(1). https://doi.org/10.24198/jkip.v9i1.28767 O’ Doherty, J., O’ Doherty, S., Abreu, C., Aguiar, A., Reilhac, A., & Robins, E. (2022). Evolving operational guidance and experiences for radiology and nuclear medicine facilities in response to and beyond the COVID-19 pandemic. In British Journal of Radiology (Vol. 95, Issue 1138). https://doi.org/10.1259/bjr.20200511 Pan, X., Zeng, X., & Ding, L. (2022). Topic optimization–incorporated collaborative recommendation for social tagging. Data Technologies and Applications. https://doi.org/10.1108/DTA-11-2021-0332 Ramamoorthy, K. M. K., & Wang, W. (2022). A QoE-Driven Pricing Scheme for Inter-Vehicular Communications with FourStage Stackelberg Game. IEEE Transactions on Vehicular Technology, 71(3). https://doi.org/10.1109/TVT.2021.3138328 Saeed, B. A., & Ramdane, T. (2022). The effect of implementation of a creative thinking model on the development of creative thinking skills in high school students: A systematic review. Review of

Education, 10(3). https://doi.org/10.1002/rev3.3379 Sakellari, E., Tsoukas, K., Kolaitis, G., & Lagiou, A. (2022). The model of coproduction in mental health services. Psychiatriki. https://doi.org/10.22365/jpsych.2022.070 Salloum, R. G., LeLaurin, J. H., Nakkash, R., Akl, E. A., Parascandola, M., Ricciardone, M. D., Elbejjani, M., Kabakian-Khasholian, T., Lee, J.-H., ElJardali, F., Shelley, D., & Vinson, C. (2022). Developing Capacity in Dissemination and Implementation Research in the Eastern Mediterranean Region: Evaluation of a Training Workshop. Global Implementation Research and Applications, 2(4). https://doi.org/10.1007/s43477-022-00067- y Sbaffi, L., & Zhao, X. (2022). Evaluating a pedagogical approach to promoting academic integrity in higher education: An online induction program. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1009305 Schneikart, G., & Mayrhofer, W. (2022). Revolutionizing solutions of technological assistance for the integration of lab and office activities in biomedical research. In Journal of Industrial Information Integration (Vol. 26). https://doi.org/10.1016/j.jii.2022.100333 Shukla, A., Katt, B., Nweke, L. O., Yeng, P. K., & Weldehawaryat, G. K. (2022). System security assurance: A systematic literature review. In Computer Science Review (Vol. 45). https://doi.org/10.1016/j.cosrev.2022.10049 6 Smolianov, P., Morrissette, J. N., Boucher, C., Dolmatova, T., Schoen, C., & Dion, S. (2022). Comparing the practices of USA skiing and snowboarding against a global model for integrated development of mass and high-performance sport. Journal of Physical Education and Sport, 22(7). https://doi.org/10.7752/jpes.2022.07222 Soon, Y. E., Murray, C. M., Aguilar, A., & Boshoff, K. (2022). Describing consumer involvement, recruitment, retention in Australian occupational therapy university education: A cross sectional survey. British Journal of Occupational Therapy, 85(8). https://doi.org/10.1177/0308022621106447 5 Subramaniam, A., Ponnapa Reddy, M., Kadam, U., Zubarev, A., Lim, Z., Anstey, C., Bihari, S., Haji, J., Luo, J., Mitra, S., Ramanathan, K., Rajamani, A., Rubulotta, F., Svensk, E., & Shekar, K. (2022). Development and validation of a tool to appraise guidelines on SARS-CoV-2 infection control strategies in healthcare workers. Australian Critical Care, 35(4). https://doi.org/10.1016/j.aucc.2021.06.015 Tariq, A., Lorenz, M. P., & Thompson, W. F. (2022). Too Real or Just Real Enough? Service Adaptation and Authenticity Perception in Cross-Cultural Service Encounters: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. https://doi.org/10.1007/978-3-030-95346- 1_82 Teall, J. L. (2022). Financial Trading and Investing, Third Edition. In Financial Trading and Investing, Third Edition. https://doi.org/10.1016/C2020-0-02037-2

THE METHODOLOGY OF ISLAMIZATION OF KNOWLEDGE: A CONCEPTUAL STUDY. (2022). International Journal of Islamic Business & Management. https://doi.org/10.46281/ijibm.v6i1.1897 Tomczyk, A. T., Buhalis, D., Fan, D. X. F., & Williams, N. L. (2022). Pricepersonalization: Customer typology based on hospitality business. Journal of Business Research, 147. https://doi.org/10.1016/j.jbusres.2022.04.03 6 Wang, D., Zhong, D., & Li, L. (2022). A comprehensive study of the role of cloud computing on the information technology infrastructure library (ITIL) processes. In Library Hi Tech (Vol. 40, Issue 6). https://doi.org/10.1108/LHT-01-2021-0031 Wu, T. (2022). Digital project management: rapid changes define new working environments. Journal of Business Strategy, 43(5). https://doi.org/10.1108/JBS-03-2021- 0047 Zampognaro, P., Paragliola, G., & Falanga, V. (2022). Definition of an FHIR-based multiprotocol IoT home gateway to support the dynamic plug of new devices within instrumented environments. Journal of Reliable Intelligent Environments, 8(4). https://doi.org/10.1007/s40860-021-00161- 2 Zwane, Z., & Matsiliza, N. S. (2022). Stakeholders’ involvement in service delivery at eDumbe Municipality. Journal of Local Government Research and Innovation, 3. https://doi.org/10.4102/jolgri.v3i0.45 Abdul Lasi, Masri bin, and Sallina Mohamed Salim. “The Relationship Between EMarketing Mix Strategy and Integrated Marketing Communication: A Conceptual Framework.” International Journal of Engineering Applied Sciences and Technology, flight. 5, no. 6, 2020, pp. 40– 48, https://doi.org/10.33564/ijeast.2020.v05i06. 007. Agrawal, Babita, and Yogita Mandhanya. “Promotional Strategies for Indian Pharmaceutical Companies in the Era of Digital Marketing.” Pacific Business Review International, flight. 12, no. 6, 2019, pp. 81–85. Ali, Bayad Jamal, and Govand Anwar. “Marketing Strategy: Pricing Strategies and Its Influence on Consumer Purchasing Decision.” International Journal of Rural Development, Environment and Health Research, flight. 5, no. 2, 2021, pp. 26–39, https://doi.org/10.22161/ijreh.5.2.4. Bahmid, Sayuti, et al.STRATEGIC MARKETING ANALYSIS FOR CICI CATERING : A CASE STUDY IN MAMUJU DISTRICT. no. 04, 2023, pp. 78–86. Baidya, Mehir Kumar, and Bipasha Maity. “Managing Marketing Mix Competition Dynamics.”International Journal of Business Forecasting and Marketing Intelligence, flight. 7, no. 3, 2022, p. 277, https://doi.org/10.1504/ijbfmi.2022.122900. Bara, Al, et al. “The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region.” Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, flight. 4, no. 1, 2021, pp. 879–86, https://doi.org/10.33258/birci.v4i1.1688. Benková, Eva, et al. “Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance.” Sustainability

(Switzerland), flight. 12, no. 3, 2020, https://doi.org/10.3390/su12031178. Bunghez, Corina Larisa. “Marketing Strategies of Travel Agencies: A Quantitative Approach.” Sustainability (Switzerland), flight. 12, no. 24, 2020, pp. 1–20, https://doi.org/10.3390/su122410660. Bunje Mbunwe, Richard. “Yield Management as Pricing Technique.” WEI International Academic Conference Proceedings , vol. 3179, 2017, pp. 88–108, https://www.westeastinstitute.com/wpcontent/uploads/2017/09/Proceedings-forBUS-Final-R-2.pdf#page=79. Eshikumo, O. Kenneth.Consumer Sales Promotions and Brand Equity of Selected Toothpaste Brands in Nairobi ,Kenya. 2020. Fakhrudin, Fakhrudin, et al. "Business Strategy to Improve Company Performance Through Human Resource Capabilities, Innovation and Change Management Mediated by Competitiveness in Wahana Prakarsa Utama Consulting Services."Excellent, flight. 8, no. 2, 2022, pp. 199–211, https://doi.org/10.36587/exc.v8i2.1116. Fareniuk, Y. “Marketing Strategy Optimization in Fmcg Market.” Bulletin of Taras Shevchenko National University of Kyiv. Economics, flight. 2, no. 219, 2022, pp. 49– 57, https://doi.org/10.17721/1728- 2667.2022/219-2/7. Febrianti, R. Adjeng Mariana, et al. “The Influence of Social Media Promotion Strategies on Price-Mediated Purchase Decisions ( Case Study at PT . Lazada Bandung ).” Psychology and Education, flight. 58, no. 3, 2021, pp. 493–500. Ganesh, H.R., et al. “Changes in Consumer Perspective towards Discount at Brick-andMortar Stores Owing to Emergence of Online Store Format in India.” International Journal of Management, Technology, and Social Sciences, 2020, pp. 43–83, https://doi.org/10.47992/ijmts.2581.6012.0 082. Ganesh, H. R., et al. “Long-Term Discounting Frameworks: Insights from Multiple Experiments.” International Journal of Management, Technology, and Social Sciences, when. December 2019, 2020, pp. 107-1 84–100, https://doi.org/10.47992/ijmts.2581.6012.0 083. Ganesha, H. R., et al. “Decentralized Discounting Framework: Insights from an Experiment.” International Journal of Applied Engineering and Management Letters, no. December 2019, 2020, https://ssrn.com/abstract=3581029. Gonu, Eric, et al. “Marketing Strategies and Consumers Purchasing Behaviour in Ghana: A Case of Nestle Ghana Limited.” African Journal of Business Management, flight. 16, no. 5, 2022, pp. 104–16, https://doi.org/10.5897/ajbm2021.9335. Hafissou, Seidou. “The Impact of Store Formats and Sales Promotion towards Consumer’s Purchase Decision: Case Study of Indomaret in Bandung City.” Journal of Administrative and Business Studies, flight. 6, no. 5, 2020, pp. 164–75, https://doi.org/10.20474/jabs-6.5.1. Halimatussakdiah, Halimatussakdiah. “Pricing Strategies Evaluation in Radio Industry’s Firm (Case Study at PT XYZ).” Sriwijaya International Journal of Dynamic Economics and Business, flight. 4, no. 4, 2021, p. 299, https://doi.org/10.29259/sijdeb.v4i4.299- 314. Harahap, Vicky, and Novita Novita. “Control Self Assessment (CSA) In Improving Company Performance.” Journal of

Accounting, Finance and Management, flight. 3, no. 3, 2022, pp. 207–23, https://doi.org/10.35912/jakman.v3i3.731. Harris, Abdul, et al.Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service. no Ice 2018, 2021, pp. 576– 83, https://doi.org/10.5220/0010361105760583 . He, Dayi, and Ximing Deng. “Price Competition and Product Differentiation Based on the Subjective and Social Effect of Consumers’ Environmental Awareness.” International Journal of Environmental Research and Public Health, flight. 17, no. 3, 2020, pp. 9–12, https://doi.org/10.3390/ijerph17030716. Helwig, Nathaniel E., et al.Business Marketing Management: B2B. Hoang Tien, Nguyen, et al. “Analysis of McDonalds’ Entry Strategy into Vietnam Market.” International Journal of Advanced Research and Development, flight. 5, no. 23, 2020, p. 29, https://www.researchgate.net/publication/3 42623916. Jefry Gasperz, et al. “Good Company Governance And Risk Management On Company Value With Bank Performance.” Accounting journal, flight. 26, no. 3, 2022, pp. 531–47, https://doi.org/10.24912/ja.v26i3.1040. Karthigayini, S., et al. “Analyzing and Recommending Marketing Strategies for Palmyra Based Productions in Sri Lanka.” Journal of Academia and Industrial Research (JAIR), flight. 8, no. 10, 2020, pp. 166–69. Khan, Zohaib Ahmad, and Tahir Ali. “Role of Promotional Tools on Consumer Behavior in Retail Market.” Journal of Marketing and Management, flight. 11, no. 1, 2020, pp. 1–12. Küçükoğlu, Mübeyyen Tepe, and R. İbrahim Pınar. “Positive Influences of Green Innovation on Company Performance.”Procedia - Social and Behavioral Sciences, vol. 195, 2015, pp. 1232–37, https://doi.org/10.1016/j.sbspro.2015.06.26 1. Magalhães, Miguel, et al.DATA MINING PPV AN APPLIED DEEP LEANING NEUROMARKETING TOOL TO THE PERFORMANCE OF THE POINT OF SALE PROMOTION: A QUANTITATIVE STUDY CAREER DEVELOPMENT AND COUNSELING View Project Altas Habilidades e Excelência View Project. no. July, 2021, https://www.researchgate.net/publication/3 52462452. Maharani, Nadia, et al. “Analyzing the Financial Statement Using Horizontal  Vertical Analysis To Evaluating the Company Financial Performance Period 2012-2016.” EMBA Journal: Journal of Economics, Management, Business and Accounting Research, flight. 5, no. 3, 2017, pp. 3985– 94. Narkunienė, Judita, and Aurelija Ulbinaitė. “Comparative Analysis of Company Performance Evaluation Methods To Cite This Version.” The Internatioanal Journal, flight. 6, no. 0282, 2018, pp. 125–38. Padlah Riyadi, et al. "Profitability, Leverage, Firm Size and Environmental Performance are Moderated by Company Profile in CSR Disclosure."Accounting Student Research Journal, flight. 10, no. 1, 2022, pp. 23–48, https://doi.org/10.21067/jrma.v10i1.6675. Roddy, Mullin. “Promotional Marketing.” Promotional Marketing, flight. 4, no. 2,

2019, pp. 14–26, https://doi.org/10.4324/9780203705810-2. Šebestová, Jarmila Duháček, and Cristina Raluca Gh Popescu. "Factors Influencing Investments into Human Resources to Support Company Performance."Journal of Risk and Financial Management, flight. 15, no. 1, 2022, https://doi.org/10.3390/jrfm15010019. Shanthi, N. S., et al.A Study On Sales Promotion Tools With Special Reference To It. no. 1, 2023, pp. 2185–91. Sudirjo, Frans. “Marketing Strategy in Improving Product Competitiveness in the Global Market.” Journal of Contemporary Administration and Management (ADMAN), flight. 1, no. 2, 2023, pp. 63–69, https://doi.org/10.61100/adman.v1i2.24. Valdera, Qisky Maulesya, et al. "The Influence of Environmental Performance and Company Growth on Company Value with Corporate Governance as a Moderation in Manufacturing Companies."Management Studies and Entrepreneurship Journal (MSEJ), flight. 3, no. 4, 2022, pp. 2229–46. Vicki Dwi Purnomo. “Efforts to Improve the Competitiveness of Chicken Egg Sales.” East Asian Journal of Multidisciplinary Research, flight. 2, no. 2, 2023, pp. 661–72, https://doi.org/10.55927/eajmr.v2i2.2585. Wang, Ruotong, et al. “Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand.” Journal of Systems Science and Systems Engineering, flight. 31, no. 4, 2022, pp. 414–36, https://doi.org/10.1007/s11518- 022-5532-x. Wang, Wei, and Gang Li. “A Theoretical Analysis of the Pricing and Advertising Strategies with Lévy-Walking Consumers.” Journal of Theoretical and Applied Electronic Commerce Research, flight. 16, no. 6, 2021, pp. 2129–50, https://doi.org/10.3390/jtaer16060119. Xu, Shaochen, et al. “Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies.” Sustainability (Switzerland), flight. 14, no. 18, 2022, https://doi.org/10.3390/su141811459. -, H. N. G., & -, S. S. S. (2023). Study on Awareness of Payment and Adoption of Digital Payment System among Commerce Students. International Journal For Multidisciplinary Research, 5(2). https://doi.org/10.36948/ijfmr.2023.v05i02. 2542 Abayomi, W., & Daniels, A. (2021). Creating Awareness of Bullying, Its Impact on Children, and Strategies towards Behavioural Change. Open Journal of Social Sciences, 09(11). https://doi.org/10.4236/jss.2021.911026 Aditya Nirwana, Sudarmiatin, & Melany. (2023). Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration. Jurnal Manajemen Bisnis, Akuntansi Dan Keuangan, 2(1). https://doi.org/10.55927/jambak.v2i1.4034 Almaududi Ausat, A. M., Rachman, A., Rijal, S., Suherlan, S., & Azzaakiyyah, H. K. (2023). Application of ChatGPT in Improving Operational Efficiency in the Context of Entrepreneurship. Jurnal Minfo Polgan, 12(1). https://doi.org/10.33395/jmp.v12i1.12667 Bieniek, M. (2021). Bartering: Price-setting newsvendor problem with barter exchange. Sustainability (Switzerland), 13(12). https://doi.org/10.3390/su13126684

Bőczén, Á., & Berecz, Z. (2020). Interpretive evaluation and archaeological heritage. The Lessons from the Journey to the Beginnings Project. Hungarian Archaeology, 9(1). https://doi.org/10.36338/ha.2020.1.6 Bris, A., Wang, T. Y. H., Zatzick, C. D., Miller, D. J. P., Fern, M. J., Cardinal, L. B., Gregoire, D. A., Shepherd, D. A., Westphal, J. D., Shani, G., Troster, C., Van Quaquebeke, N., Lanaj, K., Hollenbeck, J. R., Ilgen, D. R., Barnes, C. M., Harmon, S. J., Feldman, E. R., DesJardine, M. R., … Sangiorgi, F. (2021). KNIGHTS, RAIDERS, AND TARGETS - THE IMPACT OF THE HOSTILE TAKEOVER - COFFEE,JC, LOWENSTEIN,L, ROSEACKERMAN,S. JOURNAL OF BANKING & FINANCE, 37(1). Button, K. (2020). The economics of Africa’s floriculture air-cargo supply chain. Journal of Transport Geography, 86. https://doi.org/10.1016/j.jtrangeo.2020.102 789 Bwire, G., Roskosky, M., Ballard, A., Brooks, W. A., Okello, A., Rafael, F., Ampeire, I., Orach, C. G., & Sack, D. A. (2020). Use of surveys to evaluate an integrated oral cholera vaccine campaign in response to a cholera outbreak in Hoima district, Uganda. In BMJ Open (Vol. 10, Issue 12). https://doi.org/10.1136/bmjopen2020-038464 Casas-Orozco, D., Laky, D. J., Wang, V., Abdi, M., Feng, X., Wood, E., Reklaitis, G. V., & Nagy, Z. K. (2023). Techno-economic analysis of dynamic, end-to-end optimal pharmaceutical campaign manufacturing using PharmaPy. AIChE Journal, 69(9). https://doi.org/10.1002/aic.18142 Chae, M. J. (2021). Driving consumer engagement through diverse calls to action in corporate social responsibility messages on social media. Sustainability (Switzerland), 13(7). https://doi.org/10.3390/su13073812 Chamidah, N., Guntoro, B., & Sulastri, E. (2020). Marketing communication and synergy of pentahelix strategy on satisfaction and sustainable tourism. Journal of Asian Finance, Economics and Business, 7(3). https://doi.org/10.13106/jafeb.2020.vol7.no 3.177 Das, P. (2022). A prospective venue for Marketing is Social Media Marketing. RESEARCH REVIEW International Journal of Multidisciplinary, 7(10). https://doi.org/10.31305/rrijm.2022.v07.i10 .002 DENİZ, M., & İNCEOGLU, M. (2022). Bir kentsel mekânın işlevsel kalite analizi: Forum Mersin AVM örneği. Artıbilim: Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi Fen Bilimleri Dergisi, 5(2). https://doi.org/10.55198/artibilimfen.12012 06 Di Giulio, M., Maina, M. A., Mureithi, K., Canepa, L., & Gai, S. (2022). The relationship between marketing and consumer choices. In Products for Conscious Consumers: Developing, Marketing and Selling Ethical Products. https://doi.org/10.1108/978-1-80262-837- 120221005 Digital Business Lab. (2022). Social Media Penetration in Indonesia [Research]. Digital Bussines Lab. Dwityas, N. A., Mulyana, A., Hesti, S., Briandana, R., & Kurniasari, P. M. (2020).

Digital marketing communication strategies: The case of Indonesian news’portals. International Journal of Economics and Business Administration, 8(3). https://doi.org/10.35808/ijeba/517 Farah, A., & Pawito. (2020). Akomodasi Komunikasi Dalam Komunikasi Antarbudaya. Jurnal Komunikasi Massa, 1. Ganiadi, M. (2022). Strategi Pendidikan Non Formal Dalam Membangun Perubahan Sosial Di Desa Hegarmanah Kecamatan Panggarangan Kabupaten Lebak. Jurnal Pengabdian Dinamika. Gassara, M., Elleuchi, M., & Abid, M. (2021). Cloud-based platforms for LoRa internet of things: a survey. International Journal of Informatics and Communication Technology (IJ-ICT), 10(1). https://doi.org/10.11591/ijict.v10i1.pp54-64 Guedes, B., Paillard-Bardey, A. C., & Schat, A. (2020). Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience. International Journal of Market Research, 62(2). https://doi.org/10.1177/1470785318801152 Hendrickson, M. K., Massengale, S. H., & Cantrell, R. (2020). “No money exchanged hands, no bartering took place. But it’s still local produce”: Understanding local food systems in rural areas in the U.S. Heartland. Journal of Rural Studies, 78. https://doi.org/10.1016/j.jrurstud.2020.07.0 05 Hennyeyová, K., Janšto, E., Šilerová, E., & Stuchlý, P. (2021). Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT. Agris On-Line Papers in Economics and Informatics, 13(3). https://doi.org/10.7160/aol.2021.130305 Hernosa, S. P., Siregar, L. A. M., Hanum, C., & Supriana, T. (2021). Conjoint analysis of consumer preferences for pineapple fruit in Labuhan Batu District, North Sumatra. IOP Conference Series: Earth and Environmental Science, 892(1). https://doi.org/10.1088/1755- 1315/892/1/012012 Hu, J., & Han, L. (2021). Exchange Rate Transaction of International Trade Goods Based on Fuzzy Granulation and Deep Learning. Scientific Programming, 2021. https://doi.org/10.1155/2021/6954732 Hyman, M. R., & Kostyk, A. (2022). An Aspirational Definition of Marketing: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. https://doi.org/10.1007/978-3-030-89883- 0_75 Jablonski, B. B. R., Hadrich, J., Bauman, A., Sullins, M., & Thilmany, D. (2022). The profitability implications of sales through local food markets for beginning farmers and ranchers. Agricultural Finance Review, 82(3). https://doi.org/10.1108/AFR-05- 2021-0056 Jaiswal, D., Kaushal, V., Singh, P. K., & Biswas, A. (2021). Green market segmentation and consumer profiling: a cluster approach to an emerging consumer market. Benchmarking, 28(3). https://doi.org/10.1108/BIJ-05-2020-0247 Jantunen, A., Tuppura, A., & Pätäri, S. (2022). Dominant logic – Cognitive and practiced facets and their relationships to strategic renewal and performance.

European Management Journal. https://doi.org/10.1016/j.emj.2022.07.004 Karnauhova, A., & Protopopova, A. (2021). Digital Marketing Strategies in Shaping the Company’s Image (Using the Example of the Internet Party of the Synet Group of Companies»). Scientific Research and Development. Economics of the Firm, 9(4). https://doi.org/10.12737/2306-627x-2020- 15-22 Kim, Y., & Oh, K. W. (2020). Effects of perceived sustainability level of sportswear product on purchase intention: Exploring the roles of perceived skepticism and perceived brand reputation. Sustainability (Switzerland), 12(20). https://doi.org/10.3390/su12208650 Kiumarsi, S., Isa, S. M., Jayaraman, K., Amran, A., & Hashemi, S. (2020). The effect of service innovation on service loyalty in post offices. International Journal of Business Innovation and Research, 21(1). https://doi.org/10.1504/IJBIR.2020.104035 Köves, A., & Király, G. (2021). Inner drives: Is the future of marketing communications more sustainable when using backcasting? Futures, 130. https://doi.org/10.1016/j.futures.2021.1027 55 Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1). https://doi.org/10.1007/s11747-020-00733- 3 Liedke, H. L. (2021). Understanding Audience Engagement in the Contemporary Arts. International Journal of Performance Arts and Digital Media, 17(3). https://doi.org/10.1080/14794713.2021.198 1040 Lopes, J. M., & Oliveira, J. (2022). The New Times of Social Media Marketing in the B2B Framework. Businesses, 2(2). https://doi.org/10.3390/businesses2020011 Luan, C. C., & Phan, T. A. (2023). The effect of emotion type and similarity of experience on consumers’ willingness to pay for causerelated products: Construal level perspective. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2245 Lyu, J. C., Huang, P., Jiang, N., & Ling, P. M. (2022). A Systematic Review of ECigarette Marketing Communication: Messages, Communication Channels, and Strategies. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 15). https://doi.org/10.3390/ijerph19159263 Malyshev, M. A. (2020). Improving the quality of negotiation process in the social partnerships system in Russia. Monitoring Obshchestvennogo Mneniya: Ekonomicheskie i Sotsial’nye Peremeny, 2. https://doi.org/10.14515/monitoring.2020.2. 677 Maranchak, N. (2023). The Use of Artificial Intelligence in Digital Marketing of the Library Industry in Ukraine: Foreign Experience and Prospects. Digital Platform: Information Technologies in Sociocultural Sphere, 6(1). https://doi.org/10.31866/2617- 796x.6.1.2023.283986 Marin, G. D., & Nilă, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception. Social Sciences and Humanities

Open, 4(1). https://doi.org/10.1016/j.ssaho.2021.10017 4 Masojada, M. (2021). Marketing to South African Consumers. In The South African Retail Landscape. Meha, A., Zeqiri, F., & Zeqiri, A. (2022). An Investigation of Integrated Marketing Communication for A Successful Customer Relationship. Quality - Access to Success, 23(187). https://doi.org/10.47750/QAS/23.187.34 Mendez, I. M., Averett, P. E., & Lee, J. G. L. (2019). Messaging Lesbian, Gay, Bisexual, and Transgender Health Inequities: A Qualitative Exploration. Health Promotion Practice, 20(1). https://doi.org/10.1177/1524839918809009 Mokhtar, N. H., & Othman, Z. (2022). Communicative Skills Through Corporate Storytelling Video: Students’ Perception. Journal of Language Teaching and Research, 13(2). https://doi.org/10.17507/jltr.1302.04 Muvuka, B., Combs, R. M., Ali, N. M., Scott, H., & Williams, M. T. (2020). Depression Is Real: Developing a Health Communication Campaign in an Urban African American Community. Progress in Community Health Partnerships : Research, Education, and Action, 14(2). https://doi.org/10.1353/cpr.2020.0029 Nazari, H., Zibakalam, S., & Parvin, M. R. (2021). Evaluating the effectiveness of green marketing of socio-economic organizations in reducing environmental pollution. Anthropogenic Pollution, 5(1). https://doi.org/10.22034/ap.2021.1913943.1 083 Nugraha, E., Sari, R. M., Sutarman, Yunan, A., & Kurniawan, A. (2022). The Effect of Information Technology, Competence, and Commitment to Service Quality and Implication on Customer Satisfaction. International Journal of Technology, 13(4). https://doi.org/10.14716/ijtech.v13i4.3809 Núñez-Barriopedro, E., & Llombart Tárrega, M. D. (2021). New Trends in Marketing Aimed at the Fourth Sector in the Fashion Industry. In Studies on Entrepreneurship, Structural Change and Industrial Dynamics. https://doi.org/10.1007/978-3-030-68390- 0_12 Palamarchuk, O., & Korkach, I. (2023). Trends in the development of digital marketing in modern business conditions. University Economic Bulletin, 57. https://doi.org/10.31470/2306-546x-2023- 57-63-68 Papageorgiou, G., Mihai-Yiannaki, S., Ioannou, M., Varnava-Marouchou, D., & Marneros, S. (2021). Entrepreneurship education in an era of digital communications. In Contemporary Issues in Entrepreneurship Research (Vol. 11). https://doi.org/10.1108/S2040- 724620210000011005 Peterson, J. V., Fuentes, A., & Wandia, I. N. (2022). Cohort dominance rank and “robbing and bartering” among subadult male long-tailed macaques at Uluwatu, Bali. Scientific Reports, 12(1). https://doi.org/10.1038/s41598-022-11776- 7 Rachmawati, M. A., & Afifi, S. (2022). The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta. The Indonesian

Journal of Communication Studies, 14(2). https://doi.org/10.31315/ijcs.v14i2.5470 Riedel, A. S., Lawley, M., & Birch, D. (2023). Communication channel efficiency across the early lifecycle stages of a brand. Journal of Strategic Marketing, 31(1). https://doi.org/10.1080/0965254X.2021.189 7864 Rogala, A. (2021). New Concepts of Marketing Communication as the Answer to Challenges Resulting from Changes in the Area of Consumer Information Behaviors. Problemy Zarzdzania-Management Issues, 19(1). Rusan, N., & Voitenko, O. (2021). EMPATHY AND APPLICATION OF EMOTIONAL INTELLIGENCE FOR DIFFERENT TYPES OF TEAMS IN PROJECT MANAGEMENT. Management of Development of Complex Systems, 45. https://doi.org/10.32347/2412- 9933.2021.45.50-56 Sandi, Y. F. (2023). The Disruption of Marketing Communication Concepts in the Marketing 3.0 Era: A Narrative Literature Review. Open Access Indonesia Journal of Social Sciences, 6(3). https://doi.org/10.37275/oaijss.v6i3.159 Saraswati, A. R., & Giantari, I. G. A. K. (2022). Brand image mediation of product quality and electronic word of mouth on purchase decision. International Research Journal of Management, IT and Social Sciences, 9(1). https://doi.org/10.21744/irjmis.v9n1.2012 Segun Ogunmuyiwa, M. (2022). The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria. Athens Journal of Business & Economics, 8(1). https://doi.org/10.30958/ajbe.8-1-4 Shao, A., & Li, H. (2021). How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison. Psychology and Marketing, 38(8). https://doi.org/10.1002/mar.21520 Shen, L., Qian, J., & Chen, S. C. (2020). Effective communication strategies of sustainable hospitality: A qualitative exploration. Sustainability (Switzerland), 12(17). https://doi.org/10.3390/SU12176920 Siregar, A., Royyani, M., & Wahyuni, S. (2023). Sistem Komunikasi Organisasi Pendidikan. Jurnal Dirosah Islamiyah, 5(2). https://doi.org/10.47467/jdi.v5i2.3073 Soedarsono, D. K., Mohamad, B., Adamu, A. A., & Pradita, K. A. (2020). Managing digital marketing communication of coffee shop using instagram. International Journal of Interactive Mobile Technologies, 14(5). https://doi.org/10.3991/IJIM.V14I05.13351 SOKHAN, I., & DANKO, Y. (2022). Management of the effectiveness of marketing communication interaction of the educational organization with the target audience. Ukrainian Journal of Applied Economics and Technology, 7(2). https://doi.org/10.36887/2415-8453-2022- 2-43 Srivastava, G., & Professor, A. (2021). Marketing: Evolution, Paradigms and Perspectives. In Volatiles & Essent. Oils (Vol. 8, Issue 4). Sun, Y., Huang, Y., Fang, X., & Yan, F. (2022). The Purchase Intention for Agricultural Products of Regional Public Brands: Examining the Influences of Awareness, Perceived Quality, and Brand Trust. Mathematical Problems in

Engineering, 2022. https://doi.org/10.1155/2022/4991059 Tairova, M. M., & Giyazova, N. B. (2020). Goal and Objectives of Integrated Marketing Communications. Economics, 3(2 (45)). Tanaka, K., Matsukawa, I., & Managi, S. (2020). An experimental investigation of bilateral oligopoly in emissions trading markets. China Economic Review, 59. https://doi.org/10.1016/j.chieco.2019.10134 9 Tully, M., Vraga, E. K., & Bode, L. (2020). Designing and Testing News Literacy Messages for Social Media. Mass Communication and Society, 23(1). https://doi.org/10.1080/15205436.2019.160 4970 Turner, A. C., Pester, N. J., Bill, M., Conrad, M. E., Knauss, K. G., & Stolper, D. A. (2022). Experimental determination of hydrogen isotope exchange rates between methane and water under hydrothermal conditions. Geochimica et Cosmochimica Acta, 329. https://doi.org/10.1016/j.gca.2022.04.029 Uzun, G. O. (2020). A review of communication, body language and communication conflict. International Journal of Psychosocial Rehabilitation, 24(9). Wassouf, W. N., Alkhatib, R., Salloum, K., & Balloul, S. (2020). Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study. Journal of Big Data, 7(1). https://doi.org/10.1186/s40537-020-00290- 0 Western Michigan University. (2021). Employee Conduct and Disciplinary Action | Human Resources | Western Michigan University. Wmixh.Edu. Widelska, U., Jarocka, M., JesevičiūtėUfartienė, L., & Jezerskė, Ž. (2021). Customer orientated leader – contribution to future research. Entrepreneurship and Sustainability Issues, 8(3). https://doi.org/10.9770/jesi.2021.8.3(3) Wiktor, J. W. (2022). Reception of the Marketing Communication Function in the Light of Enterprise Research. Marketing of Scientific and Research Organizations, 46(4). https://doi.org/10.2478/minib-2022- 0022 Willen, S. S., Walsh, C. C., & Williamson, A. F. (2021). Visualizing Health Equity: Qualitative Perspectives on the Value and Limits of Equity Images. Health Education and Behavior, 48(5). https://doi.org/10.1177/1090198121994520 Wulandari, K., Roji Iskandar, M., & Febriadi, S. R. (2020). Analisis Barter dalam Islam terhadap Praktik Pertukaran Buah Manggis di Desa Cintawangi Kecamatan Karangnunggal Kabupaten Tasikmalaya. Prosiding Hukum Ekonomi Syariah, 6(2). Xu, C., Ke, J., Peng, Z., Fang, W., & Duan, Y. (2022). Asymmetric Fractal Characteristics and Market Efficiency Analysis of Style Stock Indices. Entropy, 24(7). https://doi.org/10.3390/e24070969 Yakymchuk, A., Halachenko, O., Irtyshcheva, I., Popyk, M., Bondarenko, V., Kondratska, L., Pavlov, K., Pavlova, O., Ishcheikin, T., Barybina, Y., Hryhoruk, I., & Popadynets, N. (2022). Ways of Improving Management System for a Tourism Industry Development. Human Interaction & Emerging Technologies (IHIET-AI 2022): Artificial Intelligence & Future

Applications, 23. https://doi.org/10.54941/ahfe100849 YE, Q., BOREN, S. A., KHAN, U. Z., SIMOES, E. J., & KIM, M. (2020). 635-P: Message in an App: A Survey of Feedback Messages about Healthy Coping in Diabetes. Diabetes, 69(Supplement_1). https://doi.org/10.2337/db20-635-p Yuan, S. (2021). Comparing International Communication of Corporate Social Responsibility by Chinese and Korean Firms on Social Media. IEEE Transactions on Professional Communication, 64(2). https://doi.org/10.1109/TPC.2021.3064409 Yuliana, Y., & Pribadi, M. A. (2022). Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran: Studi Kasus Kyne di Tiktok. Prologia, 6(2). https://doi.org/10.24912/pr.v6i2.10670 Zaikauskaitė, L., Butler, G., Helmi, N. F. S., Robinson, C. L., Treglown, L., Tsivrikos, D., & Devlin, J. T. (2022). Hunt–Vitell’s General Theory of Marketing Ethics Predicts “Attitude-Behaviour” Gap in Proenvironmental Domain. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.732661 Zambrano-Gutiérrez, J. C., & Avellaneda, C. N. (2023). Inter-municipal vs. Intergovernmental Cooperation: Their Impact on International Aid. Public Organization Review, 23(3). https://doi.org/10.1007/s11115-022-00676- z Zubair, A., Baharun, R., & Kiran, F. (2022). Role of traditional and social media in developing consumer-based brand equity. Journal of Public Affairs, 22(2). https://doi.org/10.1002/pa.2469 Al-Ababneh, H. A. (2022). RESEARCHING GLOBAL DIGITAL EMARKETING TRENDS. EasternEuropean Journal of Enterprise Technologies, 1(13–115). https://doi.org/10.15587/1729- 4061.2022.252276 Bentley, J. M., White, J. M., Weiss, D., & Shields, J. D. (2016). Teaching Integrated Marketing Communication Campaigns. Teaching Journalism & Mass Communication, 6(1). Bijmolt, T. H. A., Broekhuis, M., de Leeuw, S., Hirche, C., Rooderkerk, R. P., Sousa, R., & Zhu, S. X. (2021). Challenges at the marketing–operations interface in omnichannel retail environments. Journal of Business Research, 122. https://doi.org/10.1016/j.jbusres.2019.11.03 4 Elrod, J. K., & Fortenberry, J. L. (2020). Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients. In BMC Health Services Research (Vol. 20). https://doi.org/10.1186/s12913- 020-05603-w Gibson, S., Hsu, M. K., & Zhou, X. (2022). Convenience stores in the digital age: A focus on the customer experience and revisit intentions. Journal of Retailing and Consumer Services, 68. https://doi.org/10.1016/j.jretconser.2022.10 3014 Jain, V. (2021). An overview on social media influencer marketing. South Asian Journal of Marketing & Management Research, 11(11). https://doi.org/10.5958/2249- 877x.2021.00112.0

Kotler, P., & Keller, K. L. (2021). Marketing Management 17th Global Edition. Pearson Education Limited. Kushwaha, B. P., Singh, R. K., Varghese, N., & Singh, V. N. (2020). Integrating social media and digital media as new elements of integrated marketing communication for creating. Journal of Content, Community and Communication, 10(6). https://doi.org/10.31620/JCCC.06.20/05 Lifani, S., Ulfah, M., & Kusumadewi, R. (2022). Pengaruh Digital Marketing dan Kualitas Produk Terhadap Minat Pembelian Produk Usaha Siwang Nounna Saritie Kabupaten Indramayu]. Hawalah: Kajian Ilmu Ekonomi Syariah, 1(2). https://doi.org/10.57096/hawalah.v1i2.10 Manser Payne, E., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda. Journal of Research in Interactive Marketing, 11(2). https://doi.org/10.1108/JRIM-08-2016- 0091 Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030153 Ozuem, W., Howell, K., & Lancaster, G. (2022). Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective. Qualitative Market Research, 25(2). https://doi.org/10.1108/QMR-07-2021- 0098 Sciarrino, J., & Prudente, J. (2021). A consumer-centric framework to develop insights for effective integrated marketing communications campaigns. Journal of Brand Strategy, 10(1). Soehardi. (2022). Effect of Advertising, Direct Marketing, Word of Mouth and Personal Selling on Consumer Purchasing Decisions. Jurnal Manajemen, 26(1). https://doi.org/10.24912/jm.v26i1.839 Wu, L., Danko, Y., Chen, F., Yao, X., & Zhang, F. (2022). MAPPING THE LITERATURE OF INTEGRATED MARKETING COMMUNICATIONS: A SCIENTOMETRIC ANALYSIS USING CITESPACE. Innovative Marketing, 18(1). https://doi.org/10.21511/im.18(1).2022.13 Yi, H. T., Cha, Y. B., & Amenuvor, F. E. (2021). Effects of sales-related capabilities of personal selling organizations on individual sales capability, sales behaviors and sales performance in cosmetics personal selling channels. Sustainability (Switzerland), 13(7). https://doi.org/10.3390/su13073937 Achmad Ilham Muzadi, M. Akbar Sobari, Hilmi Ridho Firdaus, Moh. Basori, & Riyan Sisiawan Putra. (2022). KELOLA KEMAMPUAN DINAMIS DENGAN MENCIPTAKAN NILAI PELANGGAN PADA MANAJEMEN SUMBER DAYA MANUSIA. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 2(1). https://doi.org/10.56799/ekoma.v2i1.1160 Al Muhtadi, A. Z., & Junaedi, L. (2021). Implementasi Metode Prototype dalam Membangun Sistem Informasi Penjualan Online pada Toko Herbal Pahlawan. Journal of Advances in Information and Industrial Technology, 3(1). https://doi.org/10.52435/jaiit.v3i1.88

Al-Ababneh, H. A. (2022). RESEARCHING GLOBAL DIGITAL E-MARKETING TRENDS. Eastern-European Journal of Enterprise Technologies, 1(13–115). https://doi.org/10.15587/1729- 4061.2022.252276 Alexander, M. J. S., Soegoto, A. S., & Roring, F. (2022). Strategi Segmenting Targeting Positioning Terhadap Volume Penjualan Unit Mobil Mitsubishi Xpander Di Pt . Bosowa Berlian Motor Manado. Berkala Ilmiah Efisiensi, 22(1). Alimudin, M., & Dharmawati, D. M. (2022). Strategi Komunikasi Pemasaran Digital Dalam Meningkatkan Minat Pariwisata Pulau Pari (Mix Method: Exploratory Sequential Design). Jurnal EMT KITA, 6(2). https://doi.org/10.35870/emt.v6i2.689 Anjani, A. S., & Hartono, B. (2022). Strategi Personal Selling dalam Meningkatkan Volume Penjualan pada Perusahaan Marketing. Jurnal Ilmiah Ekonomi Bisnis, 15(1). Antoni, F., Burhanuddin, H., & Nasir, H. M. (2022). STRATEGI PENJUALAN LISTRIK DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Pada PT.Perusahaan Listrik Negara Area Cabang Muara Bungo). Jurnal Administrasi Sosial Dan Humaniora, 6(2). https://doi.org/10.56957/jsr.v6i2.244 Apasrawirote, D., Yawised, K., & Muneesawang, P. (2022). Digital marketing capability: the mystery of business capabilities. In Marketing Intelligence and Planning (Vol. 40, Issue 4). https://doi.org/10.1108/MIP-11-2021-0399 Asminar, A., Riki, R., & Susilawati, W. (2021). ANALISIS RISIKO USAHATANI KELAPA SAWIT DI KECAMATAN LIMBUR LUBUK MENGKUANG KABUPATEN BUNGO. JAS (Jurnal Agri Sains), 5(1). https://doi.org/10.36355/jas.v5i1.696 Darmawan, R., & Hakim, B. (2022). PERANCANGAN SISTEM WEBSITE ECOMMERCE PADA PT. NATURA INDOLAND DENGAN FRAMEWORK CODEIGNITER. JBASE - Journal of Business and Audit Information Systems, 5(2). https://doi.org/10.30813/jbase.v5i2.3776 Dwipayana, I. K. G. P., & Yupardhi, T. H. (2021). TEORI TERITORIAL RUANG DAN PROKSEMIK DALAM FILM THE SCENT OF GREEN PAPAYA. Jurnal Vastukara: Jurnal Desain Interior, Budaya, Dan Lingkungan Terbangun, 1(1). https://doi.org/10.59997/vastukara.v1i1.183 Ernawati, E. (2022). Strategi Pustakawan Sekolah dalam Mempromosikan Perpustakaan dengan Konsep P3FLU (Studi Kasus pada Perpustakaan Sekolah Sukma Bangsa Lhokseumawe). JIPIS: Jurnal Ilmu Perpustakaan Dan Informasi Islam, 1(1). https://doi.org/10.31958/jipis.v1i1.5966 Firmansyah, F., & Nurdiawan, O. (2023). PENERAPAN DATA MINING MENGGUNAKAN ALGORITMA FREQUENT PATTERN - GROWTH UNTUK MENENTUKAN POLA PEMBELIAN PRODUK CHEMICALS. JATI (Jurnal Mahasiswa Teknik Informatika), 7(1). https://doi.org/10.36040/jati.v7i1.6371 Fitri, A., Burhanudin, H., Huda, N., & Ikhsan, R. (2022). PELATIHAN PEMASARAN PRODUK MELALUI MEDIA ONLINE DAN PEMBUATAN IZIN USAHA BAGI PELAKU UMKM DI DESA SIMOREJO BOJONEGORO. Jurnal Abdi Insani, 9(2). https://doi.org/10.29303/abdiinsani.v9i2.625 Fransiska, F. (2022). Perjanjian Sewa Guna Usaha (Leasing). Law, Development and Justice Review, 4(2). https://doi.org/10.14710/ldjr.v4i2.13580 Goldman, S. P. K., van Herk, H., Verhagen, T., & Weltevreden, J. W. J. (2021). Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets. International Small Business Journal: Researching

Entrepreneurship, 39(4). https://doi.org/10.1177/0266242620962658 Hani’ah, M., & Kurniawan, Y. (2023). Optimasi Parameter Holt–Winters Exponential Smoothing Menggunakan Multivariabel Golden Section Untuk Prediksi Penjualan Mobil Indonesia. GTech: Jurnal Teknologi Terapan, 7(2). https://doi.org/10.33379/gtech.v7i2.2386 Herlawati, H., Handayanto, R. T., Rejeki, S., Priatna, W., Atika, P. D., Rofiah, S., Retnoningsih, E., Saputra, F. A., & Pradana, G. A. (2022). Penentuan Pola Frekuensi Jenis Perawatan Kecantikan Berbasis Web Menggunakan Algoritma Apriori (Studi Kasus: Peterson Salon Bekasi). Journal of Students‘ Research in Computer Science, 3(2). https://doi.org/10.31599/jsrcs.v3i2.1381 Husain, N. P. (2021). PERANCANGAN SISTEM MANAJEMEN PENJUALAN MOTOR CASH DAN CREDIT BERBASIS WEB (STUDI KASUS PADA TOKO RAYA MOTOR KOTA PAREPARE). ILTEK : Jurnal Teknologi, 16(2). https://doi.org/10.47398/iltek.v16i2.644 Idris, I., Purnamasari, O., Swarnawati, A., & El Adawiyah, S. (2022). Komunikasi Pemasaran Decathlon Indonesia dalam Mempertahankan Loyalitas Konsumen di Masa Pandemi COVID19. ETTISAL : Journal of Communication, 7(1). https://doi.org/10.21111/ejoc.v7i1.7095 ISKANDAR, D., KWARTO, F., & WAHYUDI, S. M. (2022). Sosialisasi Sistem Penggunaan Financial Technology Pada UMKM Komunitas Pedagang Tanaman Hias Meruya Utara. Akuntansi Dan Humaniora: Jurnal Pengabdian Masyarakat, 1(1). https://doi.org/10.38142/ahjpm.v1i1.188 Jabbar, A. A., Putra, C. G. G., & Wahyudin, W. (2022). Perancangan Aplikasi E-Commerce Koperasi Konsumen PC Nahdlatul Ulama Karawang. JATISI (Jurnal Teknik Informatika Dan Sistem Informasi), 9(2). https://doi.org/10.35957/jatisi.v9i2.2050 Kisiołek, A., Karyy, O., & Нalkiv, L. (2021). The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine). International Journal of Educational Management, 35(4). https://doi.org/10.1108/IJEM-07-2020-0345 Kosdiana, K., & Chandra, Y. I. (2022). RANCANG BANGUN APLIKASI PENJUALAN ONLINE MENGGUNAKAN METODE RAPID APPLICATION DEVELOPMENT BERBASIS WEB FRAMEWORK. Tekinfo: Jurnal Bidang Teknik Industri Dan Teknik Informatika, 23(1). https://doi.org/10.37817/tekinfo.v23i1.1879 Kumar, S., Sahoo, S., Lim, W. M., & Dana, L. P. (2022). Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review. Technological Forecasting and Social Change, 175. https://doi.org/10.1016/j.techfore.2021.121393 Kurniawan, C. D., & Hidayati, A. N. (2022). EFEK MARKET CAP, DER, CR, DAN ROA TERHADAP TINGKAT PENGEMBALIAN SAHAM PERUSAHAAN INDEKS SAHAM LQ45. Finansha: Journal of Sharia Financial Management, 3(1). https://doi.org/10.15575/fjsfm.v3i1.18037 L, I. A., & Pramulya, R. (2022). Analisis Saluran Pemasaran Perikanan Tangkap Di Kecamatan Samatiga. Jambura Agribusiness Journal, 3(2). https://doi.org/10.37046/jaj.v3i2.13414 Laelasari, T., Muslihat, & Nasrudin, A. (2022). Perbedaan Pemimpin Dan Manajer Dalam Organisasi. Akademika: Jurnal Manajemen Pendidikan Islam, 4(2). Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1). https://doi.org/10.1007/s11747-020-00733-3

Lifani, S., Ulfah, M., & Kusumadewi, R. (2022). Pengaruh Digital Marketing dan Kualitas Produk Terhadap Minat Pembelian Produk Usaha Siwang Nounna Saritie Kabupaten Indramayu]. Hawalah: Kajian Ilmu Ekonomi Syariah, 1(2). https://doi.org/10.57096/hawalah.v1i2.10 Lubis, M. R., Nuraflah, C. A., & Luthfi, M. (2022). STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH KONSUMEN PADA PT. NIPSEA PAINT AND CHEMICALS MEDAN. Network Media, 5(2). https://doi.org/10.46576/jnm.v5i2.2259 Mahendra, Y., & Rahmadya, B. (2023). Rancang Bangun Alat Pengemas Minyak Goreng Curah Otomatis Menggunakan Mikrokontroler untuk Usaha Mikro, Kecil dan Menengah. CHIPSET, 4(01). https://doi.org/10.25077/chipset.4.01.36- 46.2023 Malia Urrahmi, Oktavani, C. Z., & Mubarak. (2023). ANALISIS INDIKATOR PENILAIAN PRODUKTIVITAS TENAGA KERJA KONSTRUKSI GEDUNG DI KOTA BANDA ACEH. JMTS: Jurnal Mitra Teknik Sipil. https://doi.org/10.24912/jmts.v6i1.20803 Manalu, D. C. E., & Rachman, A. (2022). RANCANG BANGUN SISTEM INFORMASI PENJUALAN BATIK BERBASIS WEB MENGUNAKAN MODEL INCREMENTAL. KERNEL: Jurnal Riset Inovasi Bidang Informatika Dan Pendidikan Informatika, 3(1). https://doi.org/10.31284/j.kernel.2022.v3i1.2423 Martono, A., Ferdiansyah, F., Septiani, D., & Yuwono, A. S. (2022). PENERAPAN STRATEGI PEMASARAN UNTUK MENINGKATKAN KINERJA PENJUALAN NASI KEBULI INSTAN HENAYU FOODS KHUSUSNYA DI MASA PANDEMI COVID19. JURNAL ABDIKARYASAKTI, 2(1). https://doi.org/10.25105/ja.v2i1.9322 Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030153 Masyithah, S. (2022). Sales Territory Management dalam Konteks Manajemen Strategi. Equator Journal of Management and Entrepreneurship (EJME), 10(03). https://doi.org/10.26418/ejme.v10i03.54638 Maulida, R. A., Uljanatunnisa, U., & Sevilla, V. (2021). PENGARUH PEMBERITAAN KASUS TUDUHAN EKSPLOITASI ANAK TERHADAP CITRA PT DJARUM INDONESIA. EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI, 4(2). https://doi.org/10.33822/jep.v4i2.2801 Mieska Rachmadina Lubis, Khairani, S., & Rismayanti, R. (2022). Perancangan Video Promosi dengan Teknik Camera Movement Terhadap Efektivitas Penggabungan Video. Journal of Computer Science and Informatics Engineering (CoSIE). https://doi.org/10.55537/cosie.v1i3.179 Muzakir, & Said Abadi. (2022). Efektivitas Publisitas Produk Bank Syariah (Studi pada Bank Syariah Indonesia Kantor Cabang Ponorogo). Falahiya: Journal of Islamic Banking and Finance, 1(1). https://doi.org/10.21154/falahiya.v1i1.667 Niu, W., Huang, L., & Chen, M. (2021). Spanning from diagnosticity to serendipity: An empirical investigation of consumer responses to product presentation. International Journal of Information Management, 60. https://doi.org/10.1016/j.ijinfomgt.2021.102362 Nurani, S., Syahra, Y., & Calam, A. (2023). Penerapan Data Mining Dalam Clustering Pencapaian Target Penjualan Menggunakan Algoritma K-Means. Jurnal Sistem Informasi Triguna Dharma (JURSI TGD), 2(3). https://doi.org/10.53513/jursi.v2i3.6552 Pangestu, I. A., & Mardiani, G. T. (2022). SISTEM INFORMASI REKOMENDASI PRODUK DENGAN PENDEKATAN CUSTOMER

RELATIONSHIP MANAGEMENT DI CV. XYZ. Komputa : Jurnal Ilmiah Komputer Dan Informatika, 10(2). https://doi.org/10.34010/komputa.v10i2.6807 Percic, K., & Peric, N. (2021). The effectiveness of direct marketing media regarding attitudes of different target groups of consumers in Serbia. Periodica Polytechnica Social and Management Sciences, 29(1). https://doi.org/10.3311/PPSO.13616 Primasari, N. S., & Ghofirin, M. (2021). Sosialisasi Kesiapan Masyarakat Menuju Transaksi Digital di Era New Normal Life. Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat, 1(1). https://doi.org/10.25008/altifani.v1i1.110 Purwanto, P., & Fachrizi, A. R. (2021). Upaya Meningkatkan Penjualan Pada UKM Makanan Akibat Terdampak Pandemi COVID 19. Humanism : Jurnal Pengabdian Masyarakat, 2(1). https://doi.org/10.30651/hm.v2i1.5788 Rizeki, D. N. (2022). Menilik Lebih Dalam Apa itu Komunikasi Pemasaran. Majoo.Id. Sagala, S. A., & Siagian, V. (2021). Penilaian Kinerja Menggunakan Metode Balanced Scorecard Pada Perusahaan Sektor Farmasi Sebelum dan Semasa Covid (2019-2020) yang Terdaftar di BEI. Jurnal Perspektif, 19(2). https://doi.org/10.31294/jp.v19i2.11269 Sari, W. (2021). Analisis lokasi usaha, kemasan produk dan persepsi harga terhadap keputusan pembelian pada ayam geprek mas boy dalam prespektif ekonomi islam. Paper Knowledge . Toward a Media History of Documents, 7(2). Schafer, P. (2022). Interactive Marketing. Communicare: Journal for Communication Studies in Africa, 10(1). https://doi.org/10.36615/jcsa.v10i1.2030 Septiani, D. N., Siswoyo, M., & Wihayati, W. (2022). STRATEGI KOMUNIKASI PEMASARAN PRODUK LOKAL I-LED MELALUI SOSIAL MEDIA FACEBOOK DI DESA KLAYAN KECAMATAN GUNUNG JATI CIREBON. JURNAL SIGNAL, 10(2). https://doi.org/10.33603/signal.v10i2.7594 Siddik, M. (2022). Penerapan Association Rule Untuk Menentukan Pola Prilaku Konsumen Dalam Membantu Strategi Penjualan. SEMINAR NASIONAL INFORMATIKA (SENATIKA), 6(3). Soehardi. (2022). Effect of Advertising, Direct Marketing, Word of Mouth and Personal Selling on Consumer Purchasing Decisions. Jurnal Manajemen, 26(1). https://doi.org/10.24912/jm.v26i1.839 Soleh, P., Tholib, A., & Hidayat, M. N. F. (2022). Penerapan Data Mining Untuk Analisa Pola Pembelian Produk Menggunakan Algoritma Frequent Pattern – Growth. Rekayasa, 14(3). https://doi.org/10.21107/rekayasa.v14i3.11365 Sudarman, & Kaharuddin. (2023). Strategi Pemasaran Usaha Pisang Nugget di Kelurahan Binanga, Kecamatan Mamuju Kabupaten Mamuju. Jurnal E-Bussiness Institut Teknologi Dan Bisnis Muhammadiyah Polewali Mandar, 3(1). https://doi.org/10.59903/ebussiness.v3i1.59 Sultanov, S. R. oglu, & ... (2022). Marketing Organization and Management. Eurasian Journal of …. Taufan, S., Sandya Paramita, A., & Mujiyono, M. (2023). WORKSHOP PENINGKATKAN GRIT PADA TENAGA PEMASAR DI PT SRIKANDI DIAMOND MOTORS (DEALER MITSUBISHI CAKUNG). Jurnal Penelitian Dan Pengabdian Kepada Masyarakat UNSIQ, 10(2). https://doi.org/10.32699/ppkm.v10i2.3980 Viat Murni Mendrofa, A. B. N., & Telaumbanua, Y. A. (2022). Peran Kepemimpinan Transformasional Di Pt. Cabang Bank Sumut Gunungsitoli Dalam Menjaring Kerjasama Dengan Stakeholder Sebagai Mitra Kerja Pemerintah Di Kota Gunungsitoli. Emba, 10(4). Wang, H., An, N., & Ma, S. (2022). Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in

the Era of Internet of Things. Wireless Communications and Mobile Computing, 2022. https://doi.org/10.1155/2022/8435815 Waqas, M., Mian, S. J., & Nazir, N. (2023). The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective. Journal of Islamic Marketing, 14(1). https://doi.org/10.1108/JIMA-05-2020-0162 Wibowo, A. (2021). Manajemen Pemasaran. Tujuan Dan Fungsi Manajemen Pemasaran, 1. Winarno, I. A. M. & W. W. (2022). Evaluasi Tingkat Pengguna Sistem Informasi Cyber Campus(Sicyca) Dengan Model Delone Dan Mclean. Evaluasi Tingkat Pengguna Sistem Informasi Cyber Campus(Sicyca) Dengan Model Delone Dan Mclean. Yogaswara, H. (2022). KEGIATAN MANAJEMEN KOMUNIKASI CV GRAHA MULIA UTAMA SAAT PANDEMI COVID-19. MEDIALOG: Jurnal Ilmu Komunikasi, 5(1). https://doi.org/10.35326/medialog.v5i1.1325 Zakaria, M. R., & Fauziyah, S. (2022). Penerapan VModel dalam Perancangan Sistem Penjualan Berbasis Web Di CV Yankstore Screen Printing. JURNAL PETISI (Pendidikan Teknologi Informasi), 3(2). https://doi.org/10.36232/jurnalpetisi.v3i2.3015 Zamroni, M. I., Diana, A., & Achadiani, D. (2022). Penerapan E-Commerce Berbasis Content Management System (CMS) Dengan Metode Business Model Canvas (BMC) Pada Toko Fajar Collection. Jurnal Budiluhur, 19(1). Abdul Lasi, Masri bin, and Sallina Mohamed Salim. “The Relationship Between EMarketing Mix Strategy and Integrated Marketing Communication: A Conceptual Framework.” International Journal of Engineering Applied Sciences and Technology, vol. 5, no. 6, 2020, pp. 40–48, https://doi.org/10.33564/ijeast.2020.v05i06. 007. Agrawal, Babita, and Yogita Mandhanya. “Promotional Strategies for Indian Pharmaceutical Companies in the Era of Digital Marketing.” Pacific Business Review International, vol. 12, no. 6, 2019, pp. 81–85. Ali, Bayad Jamal, and Govand Anwar. “Marketing Strategy: Pricing Strategies and Its Influence on Consumer Purchasing Decision.” International Journal of Rural Development, Environment and Health Research, vol. 5, no. 2, 2021, pp. 26–39, https://doi.org/10.22161/ijreh.5.2.4. Bahmid, Sayuti, et al. STRATEGIC MARKETING ANALYSIS FOR CICI CATERING : A CASE STUDY IN MAMUJU DISTRICT. no. 04, 2023, pp. 78–86. Baidya, Mehir Kumar, and Bipasha Maity. “Managing Marketing Mix Competition Dynamics.” International Journal of Business Forecasting and Marketing Intelligence, vol. 7, no. 3, 2022, p. 277, https://doi.org/10.1504/ijbfmi.2022.122900. Bara, Al, et al. “The Effectiveness of Advertising Marketing in Print Media during the Covid 19 Pandemic in the Mandailing Natal Region.” Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, vol. 4, no. 1, 2021, pp. 879–86, https://doi.org/10.33258/birci.v4i1.1688. Benková, Eva, et al. “Factors Affecting the Use of Balanced Scorecard in Measuring Company Performance.” Sustainability (Switzerland), vol. 12, no. 3, 2020, https://doi.org/10.3390/su12031178. Bunghez, Corina Larisa. “Marketing Strategies of Travel Agencies: A Quantitative Approach.” Sustainability (Switzerland), vol. 12, no. 24, 2020, pp. 1–20, https://doi.org/10.3390/su122410660. Bunje Mbunwe, Richard. “Yield Management as Pricing Technique.” WEI International

Academic Conference Proceedings , vol. 3179, 2017, pp. 88–108, https://www.westeastinstitute.com/wpcontent/uploads/2017/09/Proceedings-forBUS-Final-R-2.pdf#page=79. Coburn, Cynthia E., and Erica O. Turner. “Research on Data Use: A Framework and Analysis.” Measurement, vol. 9, no. 4, 2011, pp. 173–206, https://doi.org/10.1080/15366367.2011.626 729. Eshikumo, O. Kenneth. Consumer Sales Promotions and Brand Equity of Selected Toothpaste Brands in Nairobi ,Kenya. 2020. Fakhrudin, Fakhrudin, et al. “Strategi Bisnis Peningkatan Kinerja Perusahaan Melalui Kapabilitas Sdm, Inovasi Dan Manajemen Perubahan Dimediasi Daya Saing Pada Jasa Konsultan Wahana Prakarsa Utama.” Excellent, vol. 8, no. 2, 2022, pp. 199–211, https://doi.org/10.36587/exc.v8i2.1116. Fareniuk, Y. “Marketing Strategy Optimization in Fmcg Market.” Bulletin of Taras Shevchenko National University of Kyiv. Economics, vol. 2, no. 219, 2022, pp. 49– 57, https://doi.org/10.17721/1728- 2667.2022/219-2/7. Febrianti, R. Adjeng Mariana, et al. “The Influence of Social Media Promotion Strategies on Price-Mediated Purchase Decisions ( Case Study at PT . Lazada Bandung ).” Psychology and Education, vol. 58, no. 3, 2021, pp. 493–500. Ganesha, H. R., et al. “Decentralized Discounting Framework: Insights from an Experiment.” International Journal of Applied Engineering and Management Letters, no. December 2019, 2020, https://ssrn.com/abstract=3581029. Gonu, Eric, et al. “Marketing Strategies and Consumers Purchasing Behaviour in Ghana: A Case of Nestle Ghana Limited.” African Journal of Business Management, vol. 16, no. 5, 2022, pp. 104–16, https://doi.org/10.5897/ajbm2021.9335. Hafissou, Seidou. “The Impact of Store Formats and Sales Promotion towards Consumer’s Purchase Decision: Case Study of Indomaret in Bandung City.” Journal of Administrative and Business Studies, vol. 6, no. 5, 2020, pp. 164–75, https://doi.org/10.20474/jabs-6.5.1. Halimatussakdiah, Halimatussakdiah. “Pricing Strategies Evaluation in Radio Industry’s Firm (Case Study at PT XYZ).” Sriwijaya International Journal of Dynamic Economics and Business, vol. 4, no. 4, 2021, p. 299, https://doi.org/10.29259/sijdeb.v4i4.299- 314. Harahap, Vicky, and Novita Novita. “Control Self Assessment (CSA) In Improving Company Performance.” Jurnal Akuntansi, Keuangan, Dan Manajemen, vol. 3, no. 3, 2022, pp. 207–23, https://doi.org/10.35912/jakman.v3i3.731. Harris, Abdul, et al. Marketing Communication in Business Advertising Online in the Perspective of Islamic Communications: Case Study on Go-Jek Online Transport Sales Service. no. Icest 2018, 2021, pp. 576–83, https://doi.org/10.5220/0010361105760583 . Helwig, Nathaniel E., et al. Business Marketing Management: B2B. Hoang Tien, Nguyen, et al. “Analysis of McDonalds’ Entry Strategy into Vietnam Market.” International Journal of Advanced Research and Development, vol. 5, no. 23, 2020, p. 29, https://www.researchgate.net/publication/3 42623916. Jefry Gasperz, et al. “Good Company Governance And Risk Management On Company Value With Bank Performance.” Jurnal Akuntansi, vol. 26, no. 3, 2022, pp. 531–47, https://doi.org/10.24912/ja.v26i3.1040. Journal, International, et al. Development of Distribution Channels in Finance Industry :

Evidence From Banking and Insurance Sector in Turkey. 2023, pp. 0–1, https://doi.org/10.59445/ijephss.1340941. Karray, Salma, and Georges Zaccour. “Effectiveness of Coop Advertising Programs in Competitive Distribution Channels.” International Game Theory Review, vol. 9, no. 2, 2007, pp. 151–67, https://doi.org/10.1142/S021919890700133 3. Karthigayini, S., et al. “Analyzing and Recommending Marketing Strategies for Palmyra Based Productions in Sri Lanka.” Journal of Academia and Industrial Research (JAIR), vol. 8, no. 10, 2020, pp. 166–69. Kozlenkova, Irina V., et al. “The Role of Marketing Channels in Supply Chain Management.” Journal of Retailing, vol. 91, no. 4, 2015, pp. 586–609, https://doi.org/10.1016/j.jretai.2015.03.003. Küçükoğlu, Mübeyyen Tepe, and R. İbrahim Pınar. “Positive Influences of Green Innovation on Company Performance.” Procedia - Social and Behavioral Sciences, vol. 195, 2015, pp. 1232–37, https://doi.org/10.1016/j.sbspro.2015.06.26 1. Kuswantoro, Ferri, et al. “The Effects of Distribution Channel Innovation and Efficiency on Indonesian Small and Medium Enterprise’S Performance.” 3rd INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH ( 3rd ICBER 2012 ), vol. 5, no. March, 2012, pp. 50–60, https://doi.org/10.3968/j.ibm.19238428201 20501.1025. Lei, Soey Sut Ieng, et al. “The Impact of Distribution Channels on Budget Hotel Performance.” International Journal of Hospitality Management, vol. 81, no. March, 2019, pp. 141–49, https://doi.org/10.1016/j.ijhm.2019.03.005. Magalhães, Miguel, et al. DATA MINING PPV AN APPLIED DEEP LEANING NEUROMARKETING TOOL TO THE PERFORMANCE OF THE POINT OF SALE PROMOTION: A QUANTITATIVE STUDY CAREER DEVELOPMENT AND COUNSELING View Project Altas Habilidades e Excelência View Project. no. July, 2021, https://www.researchgate.net/publication/3 52462452. Maharani, Nadia, et al. “Analyzing the Financial Statement Using Horizontal  Vertical Analysis To Evaluating the Company Financial Performance Period 2012-2016.” Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, vol. 5, no. 3, 2017, pp. 3985–94. Mousavi, Reza, et al. “The Effect of Online Q&As and Product Reviews on Product Performance Metrics: Amazon.Com as a Case Study.” Journal of Information and Knowledge Management, vol. 20, no. 1, 2021, pp. 1–16, https://doi.org/10.1142/S021964922150005 2. Narkunienė, Judita, and Aurelija Ulbinaitė. “Comparative Analysis of Company Performance Evaluation Methods To Cite This Version.” The Internatioanal Journal, vol. 6, no. 0282, 2018, pp. 125–38. Padlah Riyadi, et al. “Profitabilitas, Leverage, Firm Size Dan Enviromental Performance Yang Dimoderasi Company Profile Pada Csr Disclosure.” Jurnal Riset Mahasiswa Akuntansi, vol. 10, no. 1, 2022, pp. 23–48, https://doi.org/10.21067/jrma.v10i1.6675. Pourhejazy, Pourya, and Oh Kyoung Kwon. “The New Generation of Operations Research Methods in Supply Chain Optimization: A Review.” Sustainability (Switzerland), vol. 8, no. 10, 2016, https://doi.org/10.3390/su8101033. Roddy, Mullin. “Promotional Marketing.” Promotional Marketing, vol. 4, no. 2, 2019, pp. 14–26, https://doi.org/10.4324/9780203705810-2.

Rohman, Fatchur, et al. “The Role of Quality Assurance in Improving the Distribution of Organizational Performance.” Uncertain Supply Chain Management, vol. 11, no. 1, 2023, pp. 237–48, https://doi.org/10.5267/j.uscm.2022.10.003. Rushton, Alan, et al. The Handbook of Logistics and Distribution Management: Understanding the Supply Chain. 2014, p. 675, http://www.amazon.com/HandbookLogistics-Distribution-ManagementUnderstanding/dp/0749466278. Šebestová, Jarmila Duháček, and Cristina Raluca Gh Popescu. “Factors Influencing Investments into Human Resources to Support Company Performance.” Journal of Risk and Financial Management, vol. 15, no. 1, 2022, https://doi.org/10.3390/jrfm15010019. Shanthi, N. S., et al. A Study On Sales Promotion Tools With Special Reference To It. no. 1, 2023, pp. 2185–91. Sheth, Jigish Dilipkumar, and Viral Bhatt. “A Study on Factors Affecting Distribution Channels of Indian Mutual Fund Industry with Special Reference to No-Entry Load Regime-Post 2009.” Research Journal of Humanities and Social Sciences, vol. 10, no. 2, 2019, p. 691, https://doi.org/10.5958/2321- 5828.2019.00114.1. Sheu, Jiuh Biing, and Tung Lai Hu. “Channel Power, Commitment and Performance toward Sustainable Channel Relationship.” Industrial Marketing Management, vol. 38, no. 1, 2009, pp. 17–31, https://doi.org/10.1016/j.indmarman.2007.0 7.003. Sudirjo, Frans. “Marketing Strategy in Improving Product Competitiveness in the Global Market.” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, 2023, pp. 63–69, https://doi.org/10.61100/adman.v1i2.24. Valdera, Qisky Maulesya, et al. “Pengaruh Environmental Performance Dan Growth Company Terhadap Nilai Perusahaan Dengan Corporate Governance Sebagai Pemoderasi Pada Perusahaan Manufaktur.” Management Studies and Entrepreneurship Journal (MSEJ), vol. 3, no. 4, 2022, pp. 2229–46. Wang, Ruotong, et al. “Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand.” Journal of Systems Science and Systems Engineering, vol. 31, no. 4, 2022, pp. 414– 36, https://doi.org/10.1007/s11518-022- 5532-x. Xu, Jian, et al. “Demand-Side Management Based on Model Predictive Control in Distribution Network for Smoothing Distributed Photovoltaic Power Fluctuations.” Journal of Modern Power Systems and Clean Energy, vol. 10, no. 5, 2022, pp. 1326–36, https://doi.org/10.35833/MPCE.2021.00062 1. Xu, Shaochen, et al. “Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies.” Sustainability (Switzerland), vol. 14, no. 18, 2022, https://doi.org/10.3390/su141811459. Zghurska, Oksana, et al. “Multi-Agent Model of the Distribution Channels Management System of Agro-Industrial Enterprises.” Financial and Credit Activity: Problems of Theory and Practice, vol. 5, no. 46, 2022, pp. 361–72, https://doi.org/10.55643/fcaptp.5.46.2022.3 869. -, P. C. (2023). An Investigation of Consumer’s Online and Offline Shopping Conduct. International Journal For Multidisciplinary Research, 5(3). https://doi.org/10.36948/ijfmr.2023.v05i03. 2896

Abdullah Al-Suraihi, W., Abdullah AlSuraihi, A.-H., Ibrahim, I., Al-Tahitah, A., & Abdulrab, M. (2020). The Effect of Customer Relationship Management on Consumer Behavior: A Case of Retail Industry in Malaysia. International Journal of Management and Human Science (IJMHS), 4(3). Al-Haddad, S., Al-Baw, D. A., Sharabati, A. A. A., & Altamimi, D. (2023). How does customer loyalty to sustainability affect entrepreneurship? Problems and Perspectives in Management, 21(1). https://doi.org/10.21511/ppm.21(1).2023.01 Alsaid, K. N., & Almesha, S. A. (2023). Factors Affecting the Omnichannel Customer Experience: Evidence from Grocery Retail in Saudi Arabia. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 18. https://doi.org/10.24297/ijmit.v18i.9373 Asmare, A., & Zewdie, S. (2022). Omnichannel retailing strategy: a systematic review. International Review of Retail, Distribution and Consumer Research, 32(1). https://doi.org/10.1080/09593969.2021.202 4447 Barbosa, J., & Casais, B. (2022). The transformative and evolutionary approach of omnichannel in retail companies: insights from multi-case studies in Portugal. International Journal of Retail and Distribution Management, 50(7). https://doi.org/10.1108/IJRDM-12-2020- 0498 Bharadiya, J. P. (2023). The role of machine learning in transforming business intelligence. International Journal of Computing and Artificial Intelligence, 4(1). https://doi.org/10.33545/27076571.2023.v4 .i1a.60 Boukid, F. (2021). Plant-based meat analogues: from niche to mainstream. In European Food Research and Technology (Vol. 247, Issue 2). https://doi.org/10.1007/s00217-020-03630- 9 Cheah, J. H., Lim, X. J., Ting, H., Liu, Y., & Quach, S. (2022). Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing. Journal of Retailing and Consumer Services, 65. https://doi.org/10.1016/j.jretconser.2020.10 2242 Ciucan-Rusu, L., Vasile, V., Stefan, D., Comes, C. A., Stefan, A. B., Timus, M., Oltean, A., Bunduchi, E., & Popa, M. A. (2022). Consumers Behavior Determinants on Online Local Market Platforms in COVID-19 Pandemic—A Probit Qualitative Analysis. Mathematics, 10(22). https://doi.org/10.3390/math10224281 Cruz, M., Dutz, M. A., & RodríguezCastelán, C. (2022). Digital Senegal for Inclusive Growth: Technological Transformation for Better and More Jobs. In Digital Senegal for Inclusive Growth: Technological Transformation for Better and More Jobs. https://doi.org/10.1596/978- 1-4648-1687-1 Ellitan, L. (2020). The information technology industrial revolution and its role in building business strategy of global retail. Jurnal Manajemen Maranatha, 19(2). https://doi.org/10.28932/jmm.v19i2.2408 Fernandez, F. (2023). PERILAKU PEDAGANG PASAR TRADISIONAL SAMBONGGEDE KECAMATAN MERAKURAK KABUPATEN TUBAN

DALAM MEMPERTAHANKAN EKONOMI RUMAH TANGGA PASCA COVID-19. JURNAL ILMU SOSIAL Dan ILMU POLITIK, 3(1). https://doi.org/10.30742/juispol.v3i1.2888 Fitriani, S., & Valentika, N. (2023). Developing Marketplace-Based Online Store as an Adaptation to Online Purchase Trends. AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis, 3(2). https://doi.org/10.37481/jmeb.v3i2.592 Frans Sudirjo, Ari Apriani, Arief Yanto Rukmana, Djoko Widagdo, & Egidius Fkun. (2023). Impact of the Digital Sales Growth Of MSMEs Industry Fashion in Bandung City: Product Recommendations, Customized Promotions, Customer Reviews, and Product Ratings. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1). https://doi.org/10.52005/bisnisman.v5i1.13 5 Gangawane, S., & Pande, M. (2023). Covid19 Specific Challenges and Solutions in Digital Transformation for the Retail Sector. CARDIOMETRY, 25. https://doi.org/10.18137/cardiometry.2022. 25.511520 Ghasemi, E., LEHOUX, N., & Rönnqvist, M. (2022). A Multi-Level ProductionInventory-Distribution System Under Mixed Make to Stock, Make to Order, and Vendor Managed Inventory Strategies: An Application in the Pulp and Paper Industry. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4264548 Guo, H., & Lu, W. (2023). Measuring competitiveness with data-driven principal component analysis: a case study of Chinese international construction companies. Engineering, Construction and Architectural Management, 30(4). https://doi.org/10.1108/ECAM-04-2020- 0262 Haerdiansyah Syahnur, Muh., & Bahari, A. F. (2023). Determinants of Neighborhood References, and Environmental Stimuli on Purchasing Decisions for Halal Products for Consumers. Golden Ratio of Marketing and Applied Psychology of Business, 3(1). https://doi.org/10.52970/grmapb.v3i1.277 HASSEN. A. (2021). ANALYSIS OF DAIRY VALUE CHAIN: THE CASE OF HARAMAYA WOREDA, EASTHARARGHE ZONE OROMIAREGION, ETHIOPIA. Frontiers in Neuroscience, 14(1). Herrada-Lores, S., Iniesta-Bonillo, M. Á., & Estrella-Ramón, A. (2022). Weaknesses and strengths of online marketing websites. Spanish Journal of Marketing - ESIC, 26(2). https://doi.org/10.1108/SJME-11-2021- 0219 Heuritech Solutions. (2022). The digital transformation of the fashion industry: Fad or future? Heuritech Solutions. Hickman, E., Kharouf, H., & Sekhon, H. (2020). An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience. International Review of Retail, Distribution and Consumer Research, 30(3). https://doi.org/10.1080/09593969.2019.169 4562 Hossain, T. M. T., Akter, S., Kattiyapornpong, U., & Dwivedi, Y. (2020). Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing. Industrial Marketing Management, 87.

https://doi.org/10.1016/j.indmarman.2019.1 2.006 Hua, T., Ma, Q., & Zeng, S. (2023). What are Factors Affecting Consumer Behavior. In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022). https://doi.org/10.2991/978-2-494069-05- 3_113 Huang, C. H., & Tseng, H. Y. (2020). An exploratory study of consumer food waste attitudes, social norms, behavioral intentions, and restaurant plate waste behaviors in taiwan. Sustainability (Switzerland), 12(22). https://doi.org/10.3390/su12229784 Jianheng, Z., & Yaming, S. (2023). Brand encroachment strategy based on demand information uncertainty. Journal of Industrial Engineering and Engineering Management, 37(2). https://doi.org/10.13587/j.cnki.jieem.2023.0 2.015 K. Aparna, Krishna, P. M., & Kumar, V. S. (2020). CONSUMER PERCEPTIONS ON STORE ATTRIBUTES: AN INSIGHT INTO CONSUMER BEHAVIOUR. International Journal of Engineering Technologies and Management Research, 6(4). https://doi.org/10.29121/ijetmr.v6.i4.2019.3 69 Kumar, G. (2021). Precision Water Irrigation System for Agriculture using IoT Framework. International Journal of Modern Agriculture, 10(1). Langen, H., & Huber, M. (2023). How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign. PLoS ONE, 18(1 January). https://doi.org/10.1371/journal.pone.02789 37 Lavanya, V., Kannan, A. D., Kamaleshwaran, S., Nishanth, R., & Kamatchi, S. M. (2023). Detecting Disease In Livestock and Recommending Medicines using Machine Learning. Proceedings of the 2nd International Conference on Edge Computing and Applications, ICECAA 2023. https://doi.org/10.1109/ICECAA58104.202 3.10212385 L’houssaine, Mounaim., Knidiri, Z., & Tamer, H. (2021). Omnichannel retailing, from the focus on consumer behavior through organizational and retailer impact: A systematic review from a marketing perspective Omnichannel retailing, from. International Journal of Accounting, Finance, Auditing, Management & Economics, 2(4). Li, J., Jaharudin, N. S., & Song, Y. (2022). Consumption Behavior Prediction Based on Multiobjective Evolutionary Algorithm. Journal of Sensors, 2022. https://doi.org/10.1155/2022/2525740 Licensors, I. T. S., Disclaim, S., Express, A. L. L., Implied, O. R., Limitation, I. W., Warranties, A. N. Y., Availability, F. O. R., Or, M., & For, F. (2021). Future of AI: Optimizing digital experience. Express Computers. Listiawati, R., Vidyasari, R., & Novitasari, N. (2022). QRIS Efficiency in Improving Digital Payment Transaction Services for Culinary Micro-Small and Medium Enterprises in Depok City. Operations Research: International Conference Series,

3(2). https://doi.org/10.47194/orics.v3i2.133 Luo, N. (2022). Innovation of E-Commerce Development Model under the Background of Artificial Intelligence and Wireless Communication. Wireless Communications and Mobile Computing, 2022. https://doi.org/10.1155/2022/8572911 Luo, W. (2022). The Impact of Corporate Digital Transformation on Supply Chain Management: The Mediating Role of Corporate Innovativeness and Risk Resilience. Frontiers in Business, Economics and Management, 6(1). https://doi.org/10.54097/fbem.v6i1.2291 Nopitasari, L. (2022). Influence of Service Quality and Promotion on Consumer Purchase Interest in Indonesian Marketplace Shopee. Budapest International Research and Critics Institute-Journal, 5(2). Palacio-fierro, A. (2020). Consumer behavior process. 593 Digital Publisher CEIT, 5(6). Parantika, A. (2022). ANALYSIS OF CONSUMER BEHAVIOR OF MILLENNIALS AND Z GENERATION TRAVELING IN JAPAN DURING THE COVID-19 PANDEMIC. JELAJAH: Journal of Tourism and Hospitality, 3(2). https://doi.org/10.33830/jelajah.v3i2.2230 Ponis, S., Aretoulaki, E., Plakas, G., Agalianos, K., & Maroutas, T. N. (2022). Zero-Touch Customer Order Fulfillment to Support the New Normal of Retail in the 21st Century. Lecture Notes in Networks and Systems, 295. https://doi.org/10.1007/978-3- 030-82196-8_1 Putri, R. A., & Dewi, A. M. (2021). MobileBased Document and Salary Application Case Study : Kemenag Labuhan Batu. INFOKUM, 10(1). Ram, J., & Sun, S. (2020). Business benefits of online-to-offline ecommerce: A theory driven perspective. In Journal of Innovation Economics and Management (Vol. 33, Issue 3). https://doi.org/10.3917/jie.033.0135 Saputra, E., Rig, B. A., Hutapea, O., Rahmananta, R., Purba, A. M., & Singgalen, Y. A. (2023). Analysis and Design of Digital Marketing Information System for Building Material Store. Journal of Information Systems and Informatics, 5(3). https://doi.org/10.51519/journalisi.v5i3.519 Shankar, A., Gupta, M., Tiwari, A. K., & Behl, A. (2021). How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2021.196 5189 Siampondo, G. (2023). Digitalization of Sustainable Business Practices and their Influence on Customer Experiences: A Systematic Review. International Journal of Business Strategies, 8(1). https://doi.org/10.47672/ijbs.1410 Suganda, U. K., Syaifullah, I., Malini, S., & Sinaga O. (2022). “In Improving CONSUMER DECISIONS CHOOSE SHOPPING AT INDOMARKET MINIMARKET BY UPGRADE QUALITY OF SERVICE AND THE INFLUENCE OF REFERENCE GROUP.” Central Asia and The Caucasus, 23(1). Švajdová, L. (2021). Consumer Behaviour in Tourism. WSEAS Transactions on Business and Economics, 18.

https://doi.org/10.37394/23207.2021.18.12 9 Szymczyk, K. (2021). The level of omnichannel use in Polish msmes. Operations Research and Decisions, 30(3). https://doi.org/10.37190/ord200307 Thaichon, P., Quach, S., Barari, M., & Nguyen, M. (2023). Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions. Australasian Marketing Journal. https://doi.org/10.1177/1441358223116766 4 Varlamis, I., Sardianos, C., Chronis, C., Dimitrakopoulos, G., Himeur, Y., Alsalemi, A., Bensaali, F., & Amira, A. (2023). Using big data and federated learning for generating energy efficiency recommendations. International Journal of Data Science and Analytics, 16(3). https://doi.org/10.1007/s41060-022-00331- 2 Vidrova, Z. (2020). Supply chain management in the aspect of globalization. SHS Web of Conferences, 74. https://doi.org/10.1051/shsconf/202074040 31 Wang, J., Zheng, B., & Liu, H. (2021). Satisfying consumers all around: a multidisciplinary view of omnichannel retail. Industrial Management and Data Systems, 121(1). https://doi.org/10.1108/IMDS-08-2020- 0452 Wang, S. Y., & Huang, G. Q. (2023). Metainventory. Robotics and ComputerIntegrated Manufacturing, 81. https://doi.org/10.1016/j.rcim.2022.102503 Wieland, T. (2023). A Micro-Econometric Store Choice Model Incorporating Multiand Omni-Channel Shopping: The Case of Furniture Retailing in Germany. Geographical Analysis, 55(1). https://doi.org/10.1111/gean.12308 Wijaya, O. Y. A., Sulistiyani, Pudjowati, J., Kartikawati, T. S., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from indonesian smartphone consumers. International Journal of Data and Network Science, 5(3). https://doi.org/10.5267/j.ijdns.2021.6.011 Xiao, J., Zhang, H., & Han, L. (2023). How Digital Transformation Improve Government Performance: The Mediating Role of Partnering Agility. IEEE Access, 11. https://doi.org/10.1109/ACCESS.2023.328 4793 Zhang, P., Shi, V., Shao, L., & Liu, Y. (2023). When can a manufacturer benefit from adding a direct sharing channel? European Journal of Operational Research, 309(1). https://doi.org/10.1016/j.ejor.2022.12.023 Zhong, Q., Wang, J., Zou, Z., & Lai, X. (2023). The incentives for information sharing in online retail platforms. Transportation Research Part E: Logistics and Transportation Review, 172. https://doi.org/10.1016/j.tre.2023.103050 Abbasi, A. S., Hussain, Z., & Majeed, M. T. (2022). An Analysis of Global Integration and Economic Growth Nexus: Evidence from Pakistan. Journal of Economic Sciences, 1(1.1), 48–60. https://doi.org/10.55603/jes.v1i1.a4

Alexander Will, E. N. S. (2023). International Journal of Social Science Research and Review. International Journal of Social Science Research and Review, 5(1), 159– 165. Amanah, D., & Harahap, D. A. (2023). E– Recovery Service Quality Terhadap ELoyalty Pelanggan Gofood Bandung. Niagawan, 12(1), 32. https://doi.org/10.24114/niaga.v12i1.43693 Andreani, M., Montagnac, G., Fellah, C., Hao, J., Vandier, F., Daniel, I., Pisapia, C., Galipaud, J., Lilley, M. D., Früh Green, G. L., Borensztajn, S., & Ménez, B. (2023). The rocky road to organics needs drying. Nature Communications, 14(1). https://doi.org/10.1038/s41467-023-36038- 6 Anwar, C. J., & Mardha, K. (2023). Asian Economic and Financial Review Measuring the response of the property price index to monetary policy shock : Evidence from emerging market economies Keyword s. 13(7), 478–491. https://doi.org/10.55493/5002.v13i7.4801 Attaallah, H. R. (2022). Factors Affecting the Adoption of Social Media Marketing in Small and Medium-Sized Businesses. International Journal of Research in Commerce and Management Studies, 04(06), 107–124. https://doi.org/10.38193/ijrcms.2022.4606 Biggins, F. A. V., Homan, S., Ejeh, J. O., & Brown, S. (2022). To trade or not to trade: Simultaneously optimising battery storage for arbitrage and ancillary services. Journal of Energy Storage, 50(July 2021), 104234. https://doi.org/10.1016/j.est.2022.104234 Casey, C., & Delaney, H. (2022). The effort of partnership : Capacity development and moral capital in partnership for mutual gains. https://doi.org/10.1177/0143831X19883007 Cepa, K., & Schildt, H. (2023). What to teach when we teach digital strategy? An exploration of the nascent field. Long Range Planning, 56(2), 102271. https://doi.org/10.1016/j.lrp.2022.102271 Chen, L. (2023). Effective Strategies for Attracting and Engaging Target Audiences in Today’s Competitive Market. Journal of Education, Humanities and Social Sciences, 16, 141–147. https://doi.org/10.54097/ehss.v16i.9587 Chiu, W., Shih, Y., Chu, L., & Chen, S. (2022). Merger and Acquisitions Integration , Implementation as Innovative Approach Toward Sustainable Competitive Advantage : A Case Analysis From Chinese Sports Brands. 13(April). https://doi.org/10.3389/fpsyg.2022.869836 Collier, C. A. (2023). Teaching Case: Learning Skills of the Data Analytics Lifecycle with Microsoft Power BI and National Parks Data. Communications of the Association for Information Systems, 52, 556–566. https://doi.org/10.17705/1CAIS.05210 Crystallography, X. D. (2016). 済無No Title No Title No Title. 1–23. Dambiski Gomes de Carvalho, G., Resende, L. M. M. de, Pontes, J., Gomes de Carvalho, H., & Mendes Betim, L. (2021). Innovation and Management in MSMEs: A Literature Review of Highly Cited Papers. SAGE Open, 11(4). https://doi.org/10.1177/2158244021105255 5 Devi Dwi Anggraini, Akhmadi, S., Filzah Talitha, & Tsania Zuhrotunisa. (2022). Connection Innovation and Development Bank Sharia as well as Evolution Development and Innovation Contract and Islamic Banking Products. Wealth: Journal of Islamic Banking and Finance, 1(1), 71– 81. https://doi.org/10.24090/wealth.v1i1.7004

Dimitrakopoulou, D., Khwatenge, C. N., JamesZorn, C., Paiola, M., Bellin, E. W., Tian, Y., Sundararaj, N., Polak, E. J., Grayfer, L., Barnard, D., Ohta, Y., Horb, M., Sang, Y., & Robert, J. (2023). Advances in the Xenopus immunome: Diversification, expansion, and contraction. Developmental and Comparative Immunology, 145(May), 104734. https://doi.org/10.1016/j.dci.2023.104734 Dixon, B., Sharkey, J. M., Teo, E. J., Grace, S. A., Savage, J. S., Smith, P., Hellerstedt, J., Santamaria, J. D., & Udy, A. (2023). Assessment of a Non-Invasive Brain Pulse Monitor to Measure Intra-Cranial Pressure Following Acute Brain Injury. January, 15– 26. Dodoo, A., Nguyen, T., Dorn, M., Olsson, A., & Bader, T. K. (2022). Exploring the synergy between structural engineering design solutions and life cycle carbon footprint of cross-laminated timber in multi-storey buildings. Wood Material Science and Engineering, 17(1), 30–42. https://doi.org/10.1080/17480272.2021.197 4937 Döll, L. M., Ulloa, M. I. C., Zammar, A., Prado, G. F. do, & Piekarski, C. M. (2022). Corporate Venture Capital and Sustainability. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 132. https://doi.org/10.3390/joitmc8030132 Dudek, D., Lipowski, M., & Bondos, I. (2021). Changing energy supplier on the market with a strong position of incumbent suppliers—polish example. Energies, 14(13). https://doi.org/10.3390/en14133933 Ek Styvén, M., Näppä, A., Mariani, M., & Nataraajan, R. (2022). Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality. Journal of Business Research, 141(September 2021), 290–298. https://doi.org/10.1016/j.jbusres.2021.12.03 8 Erwin, E., & Do, A. D. (2022). Business Strategy for Pharmaceutical Company to Become the Market Leader in the Psychiatry Sector in Indonesia. International Journal of Current Science Research and Review, 05(12), 4686–4696. https://doi.org/10.47191/ijcsrr/v5-i12-28 Eskiler, E., & Safak, F. (2022). Effect of Customer Experience Quality on Loyalty in Fitness Services. Physical Culture and Sport, Studies and Research, 94(1), 21–34. https://doi.org/10.2478/pcssr-2022-0003 Fany, S., Haque, A., & Wahyuni, H. C. (2022). Mitigation of Enterprise Supply Chain by Integrating Fine-Kinney Method and Analytical Hierarchy Process ( AHP ) Mitigasi Risiko Rantai Pasok Perusahaan Dengan Integritas Metode Fine Kinney dan Analytical Hierarchy Process ( AHP ). 3, 1–9. Farooq, M., Cheng, J., Khan, N. U., Saufi, R. A., Kanwal, N., Bazkiaei, H. A., & Tuck, L. (2022). Sustainable Waste Management Companies with Innovative Smart Solutions : A Systematic Review and Conceptual Model. 1–19. Fejfarová, M., & Fejfar, J. (2022). Employee Training and Development and Competencybased Approach: Any Relationship? Journal on Efficiency and Responsibility in Education and Science, 15(4), 242–250. https://doi.org/10.7160/eriesj.2022.150405 Feng, X., & Goli, A. (2023). Enhancing Business Performance through Circular Economy: A Comprehensive Mathematical Model and Statistical Analysis. Sustainability (Switzerland), 15(16). https://doi.org/10.3390/su151612631

Fiorello, M., Gladysz, B., Corti, D., WybraniakKujawa, M., Ejsmont, K., & Sorlini, M. (2023). Towards a smart lean green production paradigm to improve operational performance. Journal of Cleaner Production, 413(May), 137418. https://doi.org/10.1016/j.jclepro.2023.1374 18 Flores, E., De Paula, D. A., & Sampaio, J. de O. (2022). Business Students Expectations of Brazilian Corporate Governance: Insights for a Sustainable Path in an Emerging Business Environment. Sustainability (Switzerland), 14(14). https://doi.org/10.3390/su14148817 Fodor, K. (2021). Regulatory Science Challenges : Encouraging Innovation Through an Adaptive Regulatory System. Acta Pharmaceutica Hungarica, 91(3–4), 106–107. https://doi.org/10.33892/aph.2021.91.106- 107 Frick, J. (2023). Facilitating Data Sovereignty and Digital Transformation in Municipalities and Companies: An Examination of the Data for All Initiative. International Journal of Business Administration, 14(3), 1. https://doi.org/10.5430/ijba.v14n3p1 Galbiati, E., Tietz, T., Zellmer, S., & Merkel, S. (2022). Risk Assessment of Food Contact Materials II. 20(January), 1–11. https://doi.org/10.2903/j.efsa.2022.e200408 Gans, J. S. (2023). Artificial intelligence adoption in a competitive market. Economica, 90(358), 690–705. https://doi.org/10.1111/ecca.12458 Gass, B., McFall, L., Brock, J., Li, J., LaRocca, C., & Williams, M. V. (2023). Perspectives of acute, post-acute, physician and community support providers on community collaborative efforts to improve transitions of care. Healthcare, 11(1), 100673. https://doi.org/10.1016/j.hjdsi.2022.100673 Gonda, D., & Poór, P. (2023). Use of Maturity Model to Create an Effective Marketing Mix with a Focus on Educational Facilities. Sustainability (Switzerland), 15(8), 1–22. https://doi.org/10.3390/su15086806 Hajar, M. A., Alkahtani, A. A., Ibrahim, D. N., Al-sharafi, M. A., Alkawsi, G., Iahad, N. A., Darun, M. R., & Tiong, S. K. (2022). The Effect of Value Innovation in the Superior Performance and Sustainable Growth of Telecommunications Sector : Mediation Effect of Customer Satisfaction and Loyalty. Hutomo, A., Marditama, T., Limakrisna, N., Sentosa, I., Lee, J., & Yew, K. (2020). Green Human Resource Management, Customer Environmental Collaboration and the Enablers of Green Employee Empowerment: Enhanching an Environmental Performance. 1(2), 358– 372. https://doi.org/10.38035/DIJEFA K.S Sachin, & Smita Kavatekar. (2022). Customer Perception With Respect To Online Food Delivery. Journal of Pharmaceutical Negative Results, 13(6), 903–915. https://doi.org/10.47750/pnr.2022.13.s06.12 1 Kamil, F., & Hananto, A. (2023). Analysis Sentiment of Nestle Bear Brand during the Covid-19 Pandemic on Social Media Twitter. Cakrawala Repositori IMWI, 6(1), 596–619. https://doi.org/10.52851/cakrawala.v6i1.16 6 Kaur, R., Singh, R., Gehlot, A., Priyadarshi, N., & Twala, B. (2022). Marketing Strategies 4.0: Recent Trends and Technologies in Marketing. Sustainability (Switzerland), 14(24), 1–17. https://doi.org/10.3390/su142416356

Krasavina, V., Platonovskiy, N., & Ibiev, G. (2023). А gile as a wave of digital transformation. 07018, 1–7. Kwiatek, P., Baltezarevic, R., & Papakonstantinidis, S. (2021). The impact of credibility of influencers recommendations on social media on consumers behavior towards brands | UTJECAJ VJERODOSTOJNOSTI PREPORUKA INFLUENCERA NA DRUŠTVENIM MREŽAMA NA PONAŠANJE POTROŠAČA PREMA MARKAMA. Informatologia, 54(3–4), 181–196. Laxton, D., Cooper, L., & Younie, S. (2021). Translational research in action: The use of technology to disseminate information to parents during the COVID-19 pandemic. British Journal of Educational Technology, 52(4), 1538–1553. https://doi.org/10.1111/bjet.13100 Lee, C. (2021). Asia Paci fi c Management Review Analysis on the strategy of improving management consulting business performance : Evidence on a management consulting company established by an accounting fi rm *. Asia Pacific Management Review, 26(3), 137–148. https://doi.org/10.1016/j.apmrv.2020.12.00 2 Lin, Y. M., & Wu, Y. Y. (2006). Design and implementation of an XML-based on-line auction system. Zhongshan Daxue Xuebao/Acta Scientiarum Natralium Universitatis Sunyatseni, 45(SUPPL.), 5–9. Lötjönen, S., Ollikainen, M., Kotamäki, N., Huttunen, M., & Huttunen, I. (2021). Nutrient load compensation as a means of maintaining the good ecological status of surface waters. Ecological Economics, 188(May). https://doi.org/10.1016/j.ecolecon.2021.107 108 Madjdi, F., & Zolfaghari, B. (2023). Individuating : how founder ’ s social identities shape their evaluation of opportunities. https://doi.org/10.1108/IJEBR-12-2021- 0990 Mason-jones, R., Davies, P. G., & Thomas, A. (2022). Applying the Theory of Constraints to Explore the UK Renewable-Energy Supply Chain. 1–18. Munir, M., & Masyhuri, M. (2021). The Strategy of Trade In The Halal Food Industry In Jember. IQTISHODUNA: Jurnal Ekonomi Islam, 10(1), 35. https://doi.org/10.36835/iqtishoduna.v10i1. 902 Okenization, T., & Scafuto, I. C. (2022). TECHNOLOGIES AS RESEARCH OBJECTS IN Editorial comment. 10(1), 1– 5. Pandit, C., Thapa, B. Sen, Srivastava, B., Mathuriya, A. S., Toor, U. A., Pant, M., Pandit, S., & Jadhav, D. A. (2022). Integrating Human Waste with Microbial Fuel Cells to Elevate the Production of Bioelectricity. BioTech, 11(3). https://doi.org/10.3390/biotech11030036 Pietrzyk-kowalec, P. (2023). Multilingualism and the Job Market in the European Union : A Comprehensive Analysis. 2, 1–8. Portnoy, A., Arcand, J. L., Clark, R. A., Weerasuriya, C. K., Mukandavire, C., Bakker, R., Patouillard, E., Gebreselassie, N., Zignol, M., Jit, M., White, R. G., & Menzies, N. A. (2023). The potential impact of novel tuberculosis vaccine introduction on economic growth in lowand middle-income countries: A modeling study. PLoS Medicine, 20(7), 1–18. https://doi.org/10.1371/journal.pmed.10042 52

Prakoeswa, C. R. S., Hidayah, N., Dewi, A., Purnamasari, I., Adriansyah, A. A., & Yaqub, A. M. (2022). Patient Satisfaction, Perception-Expectation Gap, and Costumer Satisfaction Index in Annual Survey 2021 at Dr. Soetomo General Academic Hospital. Folia Medica Indonesiana, 58(2), 178–186. https://doi.org/10.20473/fmi.v58i2.34550 Pratapa, P., Subramoniam, R., & Gaur, J. (2022). Role of Standards as an Enabler in a Digital Remanufacturing Industry. 1–19. Prihatiningsih, W., Maliki, M., Ayuningtyas, F., Intyaswati, D., & Maella, N. F. S. (2022). WhatsApp as a strategy to socialise funeral products during the Covid-19 pandemic. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 6(3), 989–1004. https://doi.org/10.25139/jsk.v6i3.5038 Pu, J., Jiang, N., Zhang, Y., Guo, L., Huang, W., & Chen, L. (2023). Effects of various straw incorporation strategies on soil phosphorus fractions and transformations. GCB Bioenergy, 15(1), 88–98. https://doi.org/10.1111/gcbb.13010 Purnomo, Y. J. (2023). Digital Marketing Strategy to Increase Sales Conversion on Ecommerce Platforms. Journal of Contemporary Administration and Management (ADMAN), 1(2), 54–62. https://doi.org/10.61100/adman.v1i2.23 Rahmat Izwan Heroza, Haniifah Putriani, Ahmad Rifai, & Putri Eka Sevtiyuni. (2021). Expertise Locator For Lecturers Based on Publication. Data Science: Journal of Computing and Applied Informatics, 5(1), 11–17. https://doi.org/10.32734/jocai.v5.i1-5112 Ratajczak, P., Landowska, W., Kopciuch, D., Paczkowska, A., Zaprutko, T., & Kus, K. (2023). The Growing Market for Natural Cosmetics in Poland: Consumer Preferences and Industry Trends. Clinical, Cosmetic and Investigational Dermatology, 16(July), 1877–1892. https://doi.org/10.2147/CCID.S411032 Ria Irani, Rayna DSouza, Raghav Singhal, Ruchi Jain, Rohan Surana, & Rahul Dalal. (2023). Exploring the Adoption of Dynamic Capabilities Strategies in Contemporary Business Practice. EPRA International Journal of Economics, Business and Management Studies, April, 68–78. https://doi.org/10.36713/epra13031 Rollins, R. E., Sato, K., Nakao, M., Tawfeeq, M. T., Mesías, F. H.-, Pereira, R. J., Kovalev, S., Margos, G., Fingerle, V., Kawabata, H., & Becker, N. S. (2023). Out of Asia ? Expansion of Eurasian Lyme borreliosis causing genospecies display unique evolutionary trajectories. November 2022, 786–799. https://doi.org/10.1111/mec.16805 Romero, V. J., Sanchez-Lite, A., & Liraut, G. (2022). Development of a Multi-Criteria Design Optimization Methodology for Automotive Plastics Parts. Polymers, 14(1), 1–21. https://doi.org/10.3390/polym14010156 Rosário, A., & Raimundo, R. (2021). Consumer marketing strategy and e-commerce in the last decade: A literature review. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3003–3024. https://doi.org/10.3390/jtaer16070164 Rosendorf, O. (2023). Alliance Complements or Substitutes? Explaining Bilateral Intergovernmental Strategic Partnership Ties. In Czech Journal of International Relations (Issue June 2023). https://doi.org/10.32422/cjir.59 Ruan, T., Sang, D., & Zeng, Q. (2022). Research on ZARA’s Business Environment and Marketing Strategies in China. Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic

Development (ICEMED 2022), 656(Icemed), 659–672. https://doi.org/10.2991/aebmr.k.220603.10 6 Rumaidlany, D., Mariam, S., & Ramli, A. H. (2022). Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Pada Mc Donald’S Di Palmerah Jakarta Barat. Jurnal Lentera Bisnis, 11(2), 102. https://doi.org/10.34127/jrlab.v11i2.567 Sasputra, D. I., Neilwan, A., Manullang, H., & Mumpuni, R. (2022). Agricultural Information System Design For Bojonegoro Regency Using Prototype Method. 3(2), 11– 21. Shen, A. (2021). Student Subjects in Research: An Ethical Approach. Voices in Bioethics, 7. Shin, J., Kim, Y. J., Jung, S., & Kim, C. (2022a). Journal of Innovation. Journal of Innovation & Knowledge, 7(3), 100191. https://doi.org/10.1016/j.jik.2022.100191 Shin, J., Kim, Y. J., Jung, S., & Kim, C. (2022b). Product and service innovation: Comparison between performance and efficiency. Journal of Innovation and Knowledge, 7(3), 100191. https://doi.org/10.1016/j.jik.2022.100191 Skouloudis, A., Leal Filho, W., Deligiannakis, G., Vouros, P., Nikolaou, I., & Evangelinos, K. (2023). Coping with floods: impacts, preparedness and resilience capacity of Greek micro-, small- and medium-sized enterprises in flood-affected areas. International Journal of Climate Change Strategies and Management, 15(1), 81–103. https://doi.org/10.1108/IJCCSM09-2022-0122 Sreenath, S. G. P., Parashuram, A., & Devlanaik, H. (2022). Impact of Digitalization and Changing Consumer Preferences and Choices on Virtual Shopping of Retail Sector in Bangalore. International Journal of Professional Business Review, 7(4), 1– 16. https://doi.org/10.26668/businessreview/20 22.v7i4.e563 Stauch, A. (2021). Does solar power add value to electric vehicles? An investigation of car-buyers’ willingness to buy productbundles in Germany. Energy Research and Social Science, 75(February), 102006. https://doi.org/10.1016/j.erss.2021.102006 Storey, C. D. (2023). Detrital rutile : Records of the deep crust , ores and fluids In ˆ. 439(January). https://doi.org/10.1016/j.lithos.2022.10701 0 Strout, J. M., Oen, A. M. P., Kalsnes, B. G., Solheim, A., Lupp, G., Pugliese, F., & Bernardie, S. (2021). Innovation in nbs codesign and implementation. Sustainability (Switzerland), 13(2), 1–10. https://doi.org/10.3390/su13020986 Taherdoost, H. (2023). An Overview of Trends in Information Systems : Emerging Technologies that Transform the Information Technology Industry. 4(1), 1– 16. Tang, E. (2022). Development of New Products and Energy Consumption in Industrial Production: Relationship and Evidence From China. Frontiers in Energy Research, 10(May), 1–12. https://doi.org/10.3389/fenrg.2022.895551 Thakur, A. (2023). Market trends and analysis of blockchain technology in supply chain. March, 1–8. https://doi.org/10.3389/fbloc.2023.1142599 Tokiya, M., Hara, M., Matsumoto, A., Ashenagar, M. S., Nakano, T., & Hirota, Y. (2022). Association of Vaccine Confidence and Hesitancy in Three Phases of COVID19 Vaccine Approval and Introduction in

Japan. Vaccines, 10(3), 1–13. https://doi.org/10.3390/vaccines10030423 Vardopoulos, I., Papoui-evangelou, M., Nosova, B., & Salvati, L. (2023). Smart ‘ Tourist Cities ’ Revisited : Culture-Led Urban Sustainability and the Global Real Estate Market. Vincennes, V. (2021). Demand forecast ; a case study the agri-food sector : Cold Demand a study in Demand forecast ; a case study in the the agri-food sector : Cold a study in the sector : a study in the sector : a study in the sector : IFAC PapersOnLine, 54(1), 993– 998. https://doi.org/10.1016/j.ifacol.2021.08.191 Vod, A. S., Ioana, A., Tudor, M., Chit, I. B., & Dovleac, L. (2021). IoT Technologies as Instruments for SMEs ’ Innovation and Sustainable Growth. Wijaya, P. cahya, Hussein, A. S., & Yuniarinto, A. (2022). The Effect of Brand Experience on Brand Loyalty in Indonesian automotive Industry: The Mediating Role of Customer Satisfaction and Brand Trust. Journal of Business and Management Review, 3(2), 106–118. https://doi.org/10.47153/jbmr32.3002022 Yaakub, S. N., White, T. A., Roberts, J., Martin, E., Verhagen, L., Stagg, C. J., Hall, S., & Fouragnan, E. F. (2023). Transcranial focused ultrasound-mediated neurochemical and functional connectivity changes in deep cortical regions in humans. Nature Communications, 14(1). https://doi.org/10.1038/s41467-023-40998- 0 Yang, C., & Deng, W. (2023). User-satisfaction framework for the development of shoes for the elderly in fuzzy environment. Alexandria Engineering Journal, 63, 427– 440. https://doi.org/10.1016/j.aej.2022.07.058 Yaskun, M., Sudarmiatin, Hermawan, A., & Rahayu, W. P. (2023). THE EFFECT OF MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION, INNOVATION AND COMPETITIVE ADVANTAGE ON BUSINESS PERFORMANCE OF INDONESIAN MSMEs. International Journal of Professional Business Review, 8(4), 1–21. https://doi.org/10.26668/businessreview/20 23.v8i4.1563 Ye, Y., & Lau, K. H. (2022). Competitive Green Supply Chain Transformation with Dynamic Capabilities—An Exploratory Case Study of Chinese Electronics Industry. Sustainability (Switzerland), 14(14). https://doi.org/10.3390/su14148640 Yi, Z., & Li, H. (2021). Environmental, Social and Governance Investing Assessment under Incomplete Information by the Power Aggregation Model on Probabilistic Linguistic Terms. IEEE Access, 9, 120442– 120450. https://doi.org/10.1109/ACCESS.2021.310 8422 Zheng, K. (2022). The Analysis of Nike’s Marketing Strategy from Social Media and Consumer Psychology & Behavior. BCP Business & Management, 34, 436–442. https://doi.org/10.54691/bcpbm.v34i.3046 Alfiiah, Ei. N. (2023). Eika Nur Alfiiah1 , Syahriinullah2 2023. 2(1), 180–189. Annafiik, A. F. (2012). Peingaruh Diiveirsiifiikasii Produk dan Harga teirhadap Keipuasan Konsumein pada Juragan Jasmiinei Langsa. Jurnal Manajeimein Dan Keiuangan, 6(1), 679– 687. Apriiliianii, L. (2015). Faktor – Faktor Yang Meimpeingaruhii Keiunggulan Beirsaiing Dalam Upaya Meiniingkatkan Markeit Sharei (Studii Kasus PadaSmartphonei iiPhonei dii Seimarang). Skriipsii Fakultas

Eikonomii Dan Biisniis Iislam, Uniiveirsiitas Adiiponorogo Seimarang, 21. Biisniis, P. (n.d.). PEiNGARUH TEiKNOLOGIi IiNFORMASIi DALAM PEiRKEiMBANGAN BIiSNIiS Seityaniingsiih Srii Utamii Fakultas Eikonomii Uniiveirsiitas Slameit Riiyadii Surakarta. 61–67. Freideiriica, D. (2012). ARTIi PEiNTIiNG KREiATIiVIiTAS TEiRHADAP PEiNCIiPTAAN IiDEi BIiSNIiS STUDIi KASUS PADA MAHASIiSWA FEiUKRIiDA , JAKARTA. Putrii, 1–10. Hananto, K. (2015). Peingaruh Brand Iimagei dan Country of Oriigiin Teirhadap Miinat Peimbeiliian Iiphonei. Parsiimoniia, 2(2), 13–22. Joeinsuu-Salo, S., Sorama, K., Viiljamaa, A., & Varamäkii, Ei. (2018). Fiirm peirformancei among iinteirnatiionaliizeid smeis: Thei iinteirplay of markeit oriieintatiion, markeitiing capabiiliity and diigiitaliizatiion. Admiiniistratiivei Sciieinceis, 8(3). https://doii.org/10.3390/admscii8030031 Keilly, T., & Fiireistonei, R. (n.d.). Diigiital Diiviideinds How Teich Hubs arei heilpiing to Driivei Eiconomiic Growth iin Afriica. Reiport, P., & Flak, J. (2020). Teichnologiieis for Sustaiinablei Biiomass Supply — Oveirviieiw of Markeit O ff eiriing. Rothaeirmeil, F. T. (n.d.). Strateigiic Manageimeint. Tyl, B., Leigardeiur, J., Miilleit, D., Valleit, F., Mayol, Q., & Teichnologiieis, M. (2010). Stiimulatei creiatiivei iideias geineiratiion for eico-iinnovatiion : an eixpeiriimeintatiion to comparei eicodeisiign and creiatiiviity tools. 1–6. Urii, D., & Chein, Y. (2010). Colleigei of Busiineiss Faculty Publiicatiions Fusiion Product Planniing : A Markeit Offeiriing Peirspeictiivei Fusiion Product Planniing : A Markeit Offeiriing Peirspeictiivei. 325– 353. https://doii.org/10.1111/j.1540- 5915.2010.00271.x. Yanto, M. (2021). SIiSTEiM PEiNUNJANG KEiPUTUSAN DEiNGAN MEiNGGUNAKAN. 3(1), 167–174. Yeireimiia, A., Sondang, Y., Ssii, K., Peimasaran, J. M., & Peitra, U. K. (2013). 131743-IiD-peingaruh-customeir-valueiproposiitiion-teirh. Peingaruh Customeir Valuei Proposiitiion Teirhadap Miinat Beilii Konsumein Pada Produk Consumeir Pack Preimiium Baru Bogasarii, 1(2), 1–8. Zaneittii, M., & Samoggiia, A. (2020). Fruiit Seictor Strateigiic Manageimeint : An Eixploratiion of Agro-food Chaiin Actors ’ Peirceiptiion of Markeit Sustaiinabiiliity of Applei Iinnovatiion. 1–28. Abd, L., Faziidah, W., Md, F., Salahuddiin, A., Mohd Iiskandar, Ii., & Wahab, A. (2015). Culturei and Eiducatiion 17 th & 18 th OCTOBEiR. www.iicsaii.org/iicllcei Anhar, M., & Mollah, S. (2015). A Criitiical Analysiis of Eimployeiei Job Satiisfactiion: A Casei Study of Applei UK. Iin Eiuropeian Journal of Busiineiss and Manageimeint www.iiiistei.org IiSSN (Vol. 7, Iissuei 7). Onliinei. www.iiiistei.org Grönroos, C. (2020). Viieiwpoiint: seirviicei markeitiing reiseiarch priioriitiieis. Journal of Seirviiceis Markeitiing, 34(3), 291–298. https://doii.org/10.1108/JSM-08-2019-0306 Harriis, K., Siitholei, A., & Kiibiiriigei, J. (2017). A Neieids Asseissmeint for thei Adoptiion of Neixt Geineiratiion Sciieincei Standards (NGSS) iin K12 Eiducatiion iin thei Uniiteid Stateis. Journal of Eiducatiion and Traiiniing Studiieis, 5(9), 54. https://doii.org/10.11114/jeits.v5ii9.2576

Joeinsuu-Salo, S., Sorama, K., Viiljamaa, A., & Varamäkii, Ei. (2018). Fiirm peirformancei among iinteirnatiionaliizeid smeis: Thei iinteirplay of markeit oriieintatiion, markeitiing capabiiliity and diigiitaliizatiion. Admiiniistratiivei Sciieinceis, 8(3). https://doii.org/10.3390/admscii8030031 Blattberg, R. C., & Deighton, J. (2023). Manage marketing by the customer equity test. Harvard Business Review, 136-144. Davenport, T. H. (2021). Data science in the boardroom. Harvard Business Review, 86- 96. Fornell, C. (2022). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 6-21. Fournier, S. (2023). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 343-373. Godes, D., & Mayzlin, D. (2020). Firm-created word-of-mouth communication: Evidence from a field test. Marketing Science, 721- 739. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2022). Multivariate Data Analysis. Los Angeles: Cengage Learning. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2020). Electronic word-ofmouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 38-52. Kotler, P., & Armstrong, G. (2021). Principles of Marketing. Washington D. C.: Pearson. Kumar, V., & Reinartz, W. (2021). Creating enduring customer value. Journal of Marketing, 36-68. Lemon, K. N., & Verhoef, P. C. (2021). Understanding customer experience throughout the customer journey. Journal of Marketing, 69-96. Li, X., Zhao, X., Sun, B., Li, W., & Zhao, D. (2023). Logistics service quality, customer satisfaction, and loyalty in online retail: An empirical study from China. International Journal of Production Economics, 541-553. Morgan, R. M., & Hunt, S. D. (2021). Morgan, R. M., & H. The commitment-trust theory of relationship marketing. Journal of Marketing, 20-38. Muniz, A. M., & O'Guinn, T. C. (2022). Brand community. Journal of Consumer Research, 412-432. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (2020). A conceptual model of service quality and its implications for future research. Journal of Marketing, 41-50. Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2022). E-S-QUAL: A multiple-item scale for assessing electronic service quality. Journal of Service Research, 213-233. Payne, A. F., Storbacka, K., & Frow, P. (2021). Managing the co-creation of value. Journal of the Academy of Marketing Science, 83- 96. Peppers, D., & Rogers, M. (2020). Managing customer relationships: A strategic framework. London: John Wiley & Sons. Pine, B. J., & Gilmore, J. H. (2023). Welcome to the experience economy. In B. J. Pine, & J. H. Gilmore, Welcome to the experience economy (pp. 97-105.). Las Vegas: Harvard Business Review. Porter, M. E. (2022). Competitive advantage: Creating and sustaining superior performance. Free Press. chicago: Free Press.

Reichheld, F. F. (2021). The loyalty effect: The hidden force behind growth, profits, and lasting value. London: Harvard Business Press. Reichheld, F. F., & Sasser, W. E. (2023). Zero defections: Quality comes to services. Harvard Business Review, 105-111. Rust, R. T., Zeithaml, V. A., & Lemon, K. N. (2020). Customer-centered brand management. In R. T. Rust, Customercentered brand management (pp. 110-118.). New York: Harvard Business Review. Verhoef, P. C., Broekhuizen, T., & Bart, Y. (2021). The effect of social and economic cues on service purchase decisions: The role of status and price cues. Journal of the Academy of Marketing Science, 769-789. Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Zimmerman, L. (2022). Creating value with big data analytics: Making smarter marketing decisions. Journal of Interactive Marketing, 3-19. Arici, H. E., & Uysal, M. (2022). Leadership, green innovation, and green creativity: a systematic review. Service Industries Journal, 42(5–6). https://doi.org/10.1080/02642069.2021.196 4482 Beach, T. H., Hippolyte, J. L., & Rezgui, Y. (2020). Towards the adoption of automated regulatory compliance checking in the built environment. Automation in Construction, 118. https://doi.org/10.1016/j.autcon.2020.10328 5 Beintner, I., Vollert, B., Zarski, A. C., Bolinski, F., Musiat, P., Görlich, D., Ebert, D. D., & Jacobi, C. (2019). Adherence reporting in randomized controlled trials examining manualized multisession online interventions: Systematic review of practices and proposal for reporting standards. In Journal of Medical Internet Research (Vol. 21, Issue 8). https://doi.org/10.2196/14181 Boulton, M. J., Macaulay, P. J. R., Atherton, S., Boulton, L., Colebourne, T., Davies, M., Down, J., Garner, I., Harriss, B., Kenton, L., Lomas, B., Marx, H., Scattergood, S., & Turner, C. (2023). Promoting Junior School Students’ Anti-bullying Beliefs with the CATZ Cross-age Teaching Zone Intervention. International Journal of Bullying Prevention, 5(1). https://doi.org/10.1007/s42380-021-00111- 9 Byaro, M., Nkonoki, J., & Mafwolo, G. (2023). Exploring the nexus between natural resource depletion, renewable energy use, and environmental degradation in subSaharan Africa. Environmental Science and Pollution Research, 30(8). https://doi.org/10.1007/s11356-022-23104- 7 Carroll, A. B. (2021). Corporate social responsibility (CSR) and the COVID-19 pandemic: organizational and managerial implications. Journal of Strategy and Management, 14(3). https://doi.org/10.1108/JSMA-07-2021- 0145 Cerchione, R., Centobelli, P., Riccio, E., Abbate, S., & Oropallo, E. (2023). Blockchain’s coming to hospital to digitalize healthcare services: Designing a distributed electronic health record ecosystem. Technovation, 120. https://doi.org/10.1016/j.technovation.2022. 102480 Christensen, H. B., Hail, L., & Leuz, C. (2021). Mandatory CSR and sustainability reporting: economic analysis and literature review. Review of Accounting Studies,

26(3). https://doi.org/10.1007/s11142-021- 09609-5 Cook, D., & Davíðsdóttir, B. (2021). An appraisal of interlinkages between macroeconomic indicators of economic wellbeing and the sustainable development goals. Ecological Economics, 184. https://doi.org/10.1016/j.ecolecon.2021.106 996 Dai, X., Siddik, A. B., & Tian, H. (2022). Corporate Social Responsibility, Green Finance and Environmental Performance: Does Green Innovation Matter? Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013607 Ekiz Kavukoğlu, T., & İşci, E. (2023). The mediating role of strategic planning awareness in the impact of organizational innovation on business excellence in hospitals. TQM Journal. https://doi.org/10.1108/TQM-05-2023-0155 ElAlfy, A., Palaschuk, N., El-Bassiouny, D., Wilson, J., & Weber, O. (2020). Scoping the evolution of corporate social responsibility (CSR) research in the sustainable development goals (SDGS) era. In Sustainability (Switzerland) (Vol. 12, Issue 14). https://doi.org/10.3390/su12145544 Faisal, M., Maarif, M. S., Fahmi, I., & Yulianto, B. (2022). Business Scenario and Strategies for the Development of Harmonious Industrial Relations in Indonesia. The Seybold Report, October. https://doi.org/10.5281/zenodo.7209721 Faller, C. M., & zu Knyphausen-Aufseß, D. (2018). Does Equity Ownership Matter for Corporate Social Responsibility? A Literature Review of Theories and Recent Empirical Findings. Journal of Business Ethics, 150(1). https://doi.org/10.1007/s10551-016-3122-x García-Jurado, A., Pérez-Barea, J. J., & Nova, R. (2021). A new approach to social entrepreneurship: A systematic review and meta-analysis. Sustainability (Switzerland), 13(5). https://doi.org/10.3390/su13052754 Gold, H. T., McDermott, C., Hoomans, T., & Wagner, T. H. (2022). Cost data in implementation science: categories and approaches to costing. Implementation Science, 17(1). https://doi.org/10.1186/s13012-021-01172- 6 Govindan, K., Shaw, M., & Majumdar, A. (2021). Social sustainability tensions in multi-tier supply chain: A systematic literature review towards conceptual framework development. Journal of Cleaner Production, 279. https://doi.org/10.1016/j.jclepro.2020.1230 75 Haque, F., & Ntim, C. G. (2022). Do corporate sustainability initiatives improve corporate carbon performance? Evidence from European firms. Business Strategy and the Environment, 31(7). https://doi.org/10.1002/bse.3078 Jain, V., Malviya, B., & Arya, S. (2021). An Overview of Electronic Commerce (eCommerce). Journal of Contemporary Issues in Business and Government, 27(3). https://doi.org/10.47750/cibg.2021.27.03.09 0 Jones, E., & de Wit, H. (2021). A Global View of Internationalisation: What Next? In The Promise of Higher Education. https://doi.org/10.1007/978-3-030-67245- 4_13 Klepp, K. I., Helleve, A., Brinsden, H., Bröer, C., Budin-Ljøsne, I., Harbron, J., Knai, C., Lien, N., Luszczynska, A., Nesrallah, S., Oldridge-Turner, K., Rito, A., Samdal, O., Savona, N., Stensdal, M. K., Allender, S.,