PAE Who is in charge of your church web strategy?

Church Strategy Sessions PAGE | 1

Who is in charge of your church web strategy?

Most churches know they need a website. Some even understand the value CLIENTS INCLUDE
of social media and connecting regularly with current and potential community
members. But what happens when there’s not enough hours at the end of the day
to plan, coordinate, execute, and evaluate your church’s online strategy?

You got into ministry to help people, not build websites. But at Monk Development,
that’s what we love doing. Specifically, translating your mission as a church
to your online presence. We’ve lead dozens of churches through our strategic
process. We can help you.

What churches should use our strategy services?

Churches that want to take their mission and build a clear online
plan for their community. With our session, churches can develop,
discover or translate their missional purpose appropriately online.

Challenges we’ve helped churches solve:
• The church has stopped growing or the congregation is aging.
• Communications is not clear or reaching the desired audience.
• People aren’t engaged or participating in community and they don’t know

what is the next step for them.

• Leadership development and discipleship paths aren’t clear.
• Giving is down, serving is down and people don’t know how to get involved.

PAGE | 1

Our Strategy Process

Strategy Content & Strategy Facilitation Staff/ Ministry Congregational Web Strategy
Preparation Technology & Digital Project Alignment Alignment & Blueprint
Landscape
Our relationship begins Audit Comm. Research
with an initial consulta-
tion to understand how Our technical team eval- Our strategy team arrives Our team conducts Our team conducts a Our team delivers a
we can best serve the uates the current state of onsite to facilitate a ministry assessments to communication assess- roadmap that translates
client. Our project team communication, content full-day strategy ses- measure their alignment ment with the members the mission, values, and
will look at the people, strategies, and the sion. We will begin to and potential friction in the and visitors of your goals of your organiza-
process, and strategic technology landscape at take the mission, goals, organization. The align- church. This process tion to the web. No
thinking within the orga- the church. This informa- values, and vision of your ment process helps us to reveals the congrega- guesswork needed.
nization that shape the tion will help us shape team to build an online understand how the min- tion’s perspective. The You’ll have a clear way
engagement. and mold a technology strategy. We share from istries support the overall research also discovers to “move the needle” on
and content strategy that our web-based best vision. Key strengths what online methods and living out the organiza-
aligns with the organiza- practices and research and opportunities are technology work best for tional vision and reach
tion’s mission. done from working with identified that may create your community. important goals through
leading churches around online opportunities. your church’s online
the country. presence.

Topics (Areas) Covered: Topics (Areas) Covered: Topics (Areas) Covered: Topics (Areas) Covered: Topics (Areas) Covered: Topics (Areas) Covered:

• Current Organization • Content strategy & • Organizational • Define organizational • Congregational • Recommended online

mission clarity audit purpose, mission & landscape communication ministry plan
goals preferences
• Current strategic • Communication • SWOT Analysis • Content strategy
• Unique persona • Organizational Values • Insight into discipleship • Executive summary
initiatives strategy
definitions experience with key findings
• Key leadership • Current technology
• Persona path • Effectiveness of current
PAGE | 2 usage
recommendations website

• Key Process for People

Development

Delivering Ministry Results Org  Big  Idea   PAGE | 3
 
Mission Plan Results      
.  .    
The Village Church wanted to go from 60% to 80% of their community into          
  Consequences    
small groups. After working with MonkDev, they’re off to a great start.They saw a BSWig O IdTe  a   People  
36% increase in the amount of people seeking small group information.  
Process  
Since the re-launch of their web strategy, First United Methodist
Church San Diego has experienced a 56% increase in people who visit the B   ig  Idea   03 Values  

“I’m New” area. Based on MonkDev’s strategy session with the church, this area   Recomme02 06
was revamped to better communicate the vision, share the stories of changed nded Findings1
lives, and invite people. The result? FUMC San Diego has seen a 43% increase in C0on3tentRseHciogmhlmanedndPaatrikons Customer  04
people who are seeking directions to the church.
05
What ministry goals are you going after? Whether it’s growing
0521. .    13   Obstacles    05
small group involvement or helping a church experience 115% growth in new visitor 3.    05
traffic, we build more than web solutions. We build online ministry opportunities.
PAGE | 3 Goals 06
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MonkDev - Highland Park Recommendations \\ 9.2012
MonkDev - Highland Park Recommendations \\ 9.2012

MonkDev - Highland Park Recommendations \\ 9.2012

surveys & research:

• Organization 1-Page Strategic Plan
• Content Strategy & Technology Audit
• Staff & Ministry Alignment Survey
• Organizational Strategic Alignment & Review
• Digital Project Landscape (Audience Segmentation and Online Process)
• Congregational Alignment & Communication Research
• Executive Summary and Web Strategy Recommendation Report

CONTACT US

Email [email protected] or
call 619-757-2626 to learn how our team can help
you achieve your ministry goals online.