2018 Marketing Program

2018

NEW & ENHANCED

Marketing Program

Check out our unique plans for 2018!

Lisa Rodriguez Jamie Russell

VP of Category Management Marketing Manager

[email protected] [email protected]

Reinhart Johnson City invites you to be a part of our
journey to become the Distributor of Choice in 2018!

The 2018 Local Marketing program is a partnership that is
tailored to fit our needs and your needs to make 2018 a success

for both of us.

ARE YOU IN LOCALLY?

All vendors are required to have a local marketing program. All vendors
will need to fill out the corporate LSA agreement form at the end of this

booklet.

ARE YOU IN CORPORATELY?

Reinhart Johnson City would also like a copy of your Corporate
Marketing Program to insure that you are getting all that you are

entitled to receive at this division.

Our 2018 partnership dates are:
January 1, 2018 through December 31, 2018.

We would like all agreements in by November 17, 2017

Receive an extra incentive if signed program is submitted before November 1st.

Connect with us!

@reinhartfoodservicejohnsoncity

@reinhartjohnsoncity

rfsdelivers.com | tracsdirect

Social media advertising is available
in your partnership program!

Sales Meetings

 Sales meetings are one of the most important ways to reach our sales team.
Scheduled six times a year, our team assembles to gain the knowledge of new
products, training, and market trends. We have different opportunities and formats
to our meetings and are constantly evolving our meetings to better utilize the
vendors and train the sales team.

 Formats
 General Session for Reinhart Team
 Break Out Trainings -training sessions with smaller groups usually about 15
minutes each supplier usually no more than 4 per meeting.
 Sampling Sessions - foods show style sampling session as well as new item
innovations

 Guidelines
 Only allowed to show items that are stocked and ready for the sales
consultants to sell when they leave the meeting.
 All items you are showing must be submitted with current POS to marketing 2
weeks before the meeting to be approved.
 Always be prepared for 40 sales consultants, purchasing team, and at least
10 Managers when preparing POS and samples.
 Tentative Dates

February 16 (combined with KNX) April 27 June 1

August 24 September 28 November 30

Regional Sales Meetings

 Regional meetings are held with each region quarterly with a more intimate feel
and smaller groups, usually held at a customer or offsite location within the specific
region.

 Target customers to go out and sell and sample the same day.
 Dates to be determined and coordinated by regional sales managers.

We want all of our marketing efforts to flow into our three major
promotions. All promotions are point based and offered among our
inclusive marketing programs. Every promotion will have point values

for the items included. Promotion winners
will be based off of incremental sales.

NRA Show Promotion
January 1-March 2

Items Due November 16

Fun in the sun promotion
April 9-June 2

Items Due February 26

Christmas auction promotion
October 1-November 23

Items due August 31

Reinhart Live Shoxcase

March 6th 2018
LeCOnte Center In Pigeon Forge, TN

This is the Tuesday night event kick off for the reinhart live expo. This event will
feature new item innovations as well as spotlight recipes, product trends, and more!

Product allowances are not required for the showcase event.
Electrical is not included for any vendors.

Reinhart Live Food Shox Ewpo

March 7th 2018
Leconte center in pigeon forge, TN

The foundation of our Marketing Program is our annual food show. This food
show is one of the largest in the Southeast representing our vendor part-

ners from all aspects of the food industry. By attending our Reinhart live ex-
po, our customers will be in a better position to update their menus, better
appeal to diners, and save money! We look forward to seeing you at the show!

product allowances are required.
All allowances paid out of accrual must be set at a maximum of $.5o per item,

no more than 1o items per accrual vendor. .
Electrical is not included for any vendors.

Regional Events

Culinary showcase—October 2nd, 2018—roanoke, va
Open house—October 16th, 2018—Johnson city division

Food is at the heart of all we do.

Activate with our team of chefs, product specialists, and
brands trainers to get your best ideas in front of our sales

teams and operators.

These events will be held to target our customers in specific
market areas. These events will feature all products that
Johnson city has to offer our customers.

2018 Annual Customer Appreciation Golf Outing

Tentative Date: September 25th, 2018
Tentative Location: Johnson City Country Club

 DINNER SPONSOR $1,500
$1,500
Vendor Name & Logo on Dinner Sponsor Board, Recognition at Awards Dinner, Golf for 2 $650
$500
 LUNCH SPONSOR $300
$300
Vendor Name & Logo on Lunch Sponsor Board, Recognition at Awards Dinner, Golf for 2 $200

 HOLE SPONSOR

Vendor Name & Logo on Sponsored Hole, Golf for 1

 BEVERAGE SPONSOR

Vendor Name & Logo on Beverage Cart, Golf for 1

 LONGEST DRIVE

Vendor Name & Logo on Sponsored Hole

 CLOSEST TO PIN

Vendor Name & Logo on Sponsored Hole

 ADDITIONAL GOLFER

If you wish to donate to the swag bags; this is a great opportunity to
promote your brand. Please provide 150, one per bag.
Your participation is greatly appreciated.

Ideas for bags: snacks, golf balls, tees, koozies, hats, pens, etc..

Sales 2018

Reinhart 2018 Sales Growth: We will grow our profitable sales by employing key strategies,
leveraging reporting technology, and becoming more valuable to our customers and prospects by
offering more value in our relationship.

 Sales Consultant growth
 New Account Acquisition: Target Key Geographies.
 Grow our street account base
 Account Retention: Ensure we keep our current accounts by following best in class practices

and offering solutions.
 Account Product Penetration: Become the primary vendor in all our accounts by identifying

opportunities and creating value.

Adding More Value

Here at Reinhart we are committed to ensuring our operators success by offering them a set of
value added tools to help them succeed! Our customers success = Our success. Whether it’s
setting up customers on TRACS, our business management tool, maximizing their profits through
menu engineering, or providing staff with training, we know we are becoming the customers
SUPPLIER of CHOICE.

The tools below enhance the customer’s experience with Reinhart and is a necessary part of our
every day interactions with our customers.
 Business Reviews-Identifying what areas we can assist our customers for their success.
 Business Development Manager-Highly trained sales professional who concentrates on new

selling opportunities by offering solution based ideas.
 Customer Engagement Specialist— Sales professional who is highly trained in TRACS Direct,

Reinhart Rewards, menu design, and social media engagement for customers.
 TOPSS Team Specialists-Sales professionals who are highly trained in their product categories

such as: Beef, Poultry, Seafood, Produce, Bev/Chemical.
 TRACS Direct-customers have access to signup for TRACS utilizing it for Inventory

Management, Recipe Management, Cost Control, Direct Order Entry, and Reporting.

Program Includes:

 Sales meeting training opportunities (2)
 Regional Sales Meetings (2 QTRS—8 Total Meetings)
 Sampling sessions at ALL sales meetings
 Sales consultant work-withs (4)
 Open house event
 Culinary showcase event
 Bi-weekly specials sheet inclusion (5)
 Item features including holiday—vendor marketing (5)
 Major promotions (3) - all items [no exclusions]
 Advertising (social media, internal)
 The dish & Restaurant Inc. Highlights
 New item innovations (5) [every 6 weeks up to 5 items]
 Mobile test kitchen involvement
 Customer segments marketing (3+ items)

Supplier # & Name_____________________________ Broker Name ____________________________
Representative_________________________________ Representative_____________________________
Email __________________________________________ Email ______________________________________

Additional incentives are available for the vendors who turn in their agreement by 11/1/17.
The undersigned agrees to participate in the 2018 Reinhart Johnson City LOCAL Marketing

Program.

Program Includes:

 Sales meeting training opportunities (1)
 Sampling sessions at sales meetings (3)
 Open house event
 Culinary showcase event
 Bi-weekly specials sheet inclusion (3)
 Item features including holiday—vendor marketing (3)
 Major promotions (2) - up to 20 items
 Advertising (social media, internal)
 The dish & Restaurant Inc. Highlights
 Mobile test kitchen involvement
 Customer segments marketing (2+ items)

Supplier # & Name_____________________________ Broker Name ____________________________
Representative_________________________________ Representative_____________________________
Email __________________________________________ Email ______________________________________

Additional incentives are available for the vendors who turn in their agreement by 11/1/17.
The undersigned agrees to participate in the 2018 Reinhart Johnson City LOCAL Marketing

Program.

Program Includes:

 Sampling sessions at sales meetings (1)
 Open house event
 Culinary showcase event
 Item features including holiday—vendor marketing (1)
 Major promotions (1) - up to 5 items
 The dish & Restaurant Inc. Highlights
 Customer segments marketing (1+ items)

Supplier # & Name_____________________________ Broker Name ____________________________
Representative_________________________________ Representative_____________________________
Email __________________________________________ Email ______________________________________

Additional incentives are available for the vendors who turn in their agreement by 11/1/17.
The undersigned agrees to participate in the 2018 Reinhart Johnson City LOCAL Marketing

Program.

MARKETING EVENT Fee Commitment
Reinhart Live Showcase (Tuesday Night) $4,000 _____________

Showcase Standard Booth Total
Split Between JNC & KNX

Showcase Half Booth Total $2,500 _____________
Split Between JNC & KNX

Reinhart Live Expo Food Show** $12,000 _____________
Expo End Cap Booth Total
Split Between JNC & KNX

Expo Standard Booth Total $6,000 _____________
Split Between JNC & KNX

Expo Half Booth Total

Split Between JNC & KNX $3,500 _____________

ABOVE & BEYOND NSA & LSA _____________
_____________
Annual Customer Golf Outing _____________
_____________
Dinner Sponsor $1,500 _____________
_____________
Lunch Sponsor $1,500 _____________

Hole Sponsor $650 _____________

Beverage Sponsor $500

Longest Drive $300

Closest to the Pin $300

Additional Golfer $200

Reporting

Per Vendor Request $25

** Does not include allowances

THESE EVENTS WILL BE BILLED AT THE TIME OF THE EVENT

Supplier # & Name_____________________________ Broker Name _____________________________

Representative_________________________________ Representative_____________________________

Email __________________________________________ Email ______________________________________

The undersigned agrees to participate in the 2018 Reinhart Johnson City LOCAL Marketing Program. The program
fee entitles the Supplier to the benefits and options outlined above according to the agreed upon participation
in events or items chosen in the Partnership Program. Payments of DSR Spiffs and/or customer allowances are not
included in this program.