MICE 2014 TEST

UBM Asia UBM Asia

We Create Business for You

With a track record spanning over 30 years and a strong global presence in 24 major cities
across Asia and in the US, UBM Asia is the leading B2B event organiser in the region, and
the biggest commercial organiser in mainland China, India and Malaysia. We provide you
with a one stop diversified global service for high value business matching, quality market
news and online trading networks.

www.ubmasia.com

230

Exhibitions and
Conferences

23

Publications

20

Online Products

UBM Media (Singapore) Pte Ltd

No. 6 Shenton Way, OUE Downtown 2, #15-08 Singapore 068809
Tel: +65 6592 0888 • Fax: +65 6438 6090 • Email: [email protected] • Website: www.ubmasia.com.sg

CONTENTS

MESSAGES

4 Message from Singapore Tourism Board
5 Message from SACEOS
6 SACEOS Updates

EXHIBITIONS

10 Koelnmesse Pte Ltd
12 Kingsmen Exhibits Pte Ltd
13 UBM Media (S) Pte Ltd
14 IMDEX 2014
15 Singapore Airshow 2014
16 Singapore Exhibition Services Pte Ltd
18 Agility Fairs & Events Logistics Pte Ltd
19 Approved International Fair Scheme

CONVENTIONS, MEETINGS & INCENTIVES

22 East West Planners Pte Ltd

SERVICE PROVIDERS

24 Rasel Catering Pte Ltd
25 William Angliss Institute
26 Management Development Institute of Singapore
28 CSP Global

VENUES

30 Marina Bay Sands
34 The Fullerton Hotel Singapore
36 Meritus Hotels and Resorts
38 Singex Venues Pte Ltd
39 One Farrer Hotel & Spa
40 Gardens by the Bay
42 Venues Guide

CALENDARS

50 Calendar of Exhibitions 2014/2015
61 Calendar of Conventions 2014/2015

DIRECTORY LISTINGS

78 Members of SACEOS
79 Listings Content Page
82 Directory Listing
201 Advertisers’ Listings
207 Important Contacts
217 Acknowledgement Page

MESSAGE

Ms Neeta Lachmandas

Assistant Chief Executive, Business Development Group
Singapore Tourism Board

In 2013, Singapore witnessed strong tourism growth, receiving15.6 vision for the way forward. Developed by the industry for the
million visitors, a 7% growth from last year and S$23.5 billion in industry, the roadmap has three core areas of focus, Connected
tourism receipts. City, Singapore MICE Experience and MICEHQ.SG

Against this backdrop, the Business Travel, Meetings, Incentives, Connected City aims to develop Singapore into a smart MICE city
Conventions & Exhibitions (BTMICE) industry continues to that enables business visitors to get to where they want and do
play a significant role in Singapore’s tourism sector. In 2013, what they want seamlessly. Guided by insights generated from big
Singapore hosted 3.5 million business visitors, who spent an data analysis, MICE businesses would be able to create customised
estimated S$5.5 billion. In addition, an Economic Impact value propositions for these visitors. Through Singapore MICE
Analysis study conducted by Singapore Tourism Board (STB) Experience, we aspire to leave business visitors inspired with
and Frost & Sullivan, indicated that MICE activities contributed highly experiential events and authentic local offerings delivered
approximately S$3.7 billion, equivalent to 1.1 per cent of at and outside of business events. With MICEHQ.SG, we seek
Singapore gross domestic product (GDP) in 2012, an increase to build Singapore into Asia’s MICE resource capital for skilled
from 0.9 per cent of GDP in 2008. talent and knowledge.

With our all-round efficiency, good governance, rich cultural and In line with the MICEHQ.SG initiative, we are working closely
intellectual diversity, our MICE ecosystem is often an inspiration with SACEOS to raise our MICE capability standards and
to others. This is evident from the accolades we continue to benchmarking ourselves against the best in the world. Earlier
garner. Singapore was named the Top International Meeting this year, SACEOS partnered the Professional Convention
Country for the third year running and Top International Meeting Management Association (PCMA) to conduct the first “Certified
City for the seventh consecutive year by Union of International Meeting Professional (CMP) Train-the-Trainer Course” in Asia.
Associations (UIA) 2013 Global Rankings. International Congress Upon completion of their training, the participants will become
and Convention Association (ICCA) also had named Singapore certified trainers for the CMP programme. This would enable
as Asia's Top Convention City for the 12th consecutive year more industry members to have easy access to this internationally
witnessing a record of 175 ICCA events in 2013, a 16.7 per cent regarded programme in this part of the world. Apart from
increase from 150 in 2012, the strongest year-on-year growth the meeting planners, we are also working with SACEOS on
since 2005. In the area of incentive travel, Singapore will welcome accreditation programmes for other partners in the MICE value
a strong line-up of large-scale incentive travel groups, attracting chain. These are steps we take with the aim to evolve the MICE
some 30,000 business attendees such as BestWorld Convention, industry into one that is anchored on professionalism and quality
Oriflame Diamond Conference and USANA Asia & Pacific and we strongly support SACEOS’ commitment to advocating
Convention, pointing to Singapore’s strong appeal as an incentive best practices, knowledge sharing, and talent development for the
travel destination. MICE industry, both locally and regionally.

In order for Singapore to continue taking the lead, STB is taking a Moving forward, STB will continue to work with SACEOS and
deeper look at the needs of our MICE visitors. As a key initiative the industry to strengthen Singapore’s competitive advantage and
of 2014, STB and our industry partners underwent an ideation create new strengths to enhance our status as the leading MICE
journey and developed the MICE 2020 Roadmap, providing a destination.

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MESSAGE

Mrs Janet Tan-Collis

President
SACEOS

text

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Singapore MICE Forum 2014

A RESOUNDING
SUCCESS!

Singapore MICE Forum 2014

Singapore MICE Forum 2014 One of SACEOS major annual ‘Gearing Up For the Next Wave of Change’
event, the Singapore MICE was the theme for SMF 2014 which had
Forum 2014 (SMF) concluded on a participation of some 357 delegates
18 July 2014 with resounding success. With from both local and overseas. An Asian
four major activities held during the week perspective was provided, addressing
of the Singapore MICE Forum (SMF) trends and changes in the MICE landscape,
2014, a key milestone in SACEOS’ history along with groundbreaking insights and
was marked, with the introduction of new tips for adapting to these challenges ahead.
courses and the inaugural Asia Meeting With quality speakers and the right delegate
and Incentive Travel Exchange (AMITE), mix from all over the MICE industry, the
which is a hosted-buyer program that took forum was well received with an overall
place in conjunction with the annual SMF 39% increase in delegation number that
forum and Gala dinner reception. streamed in from all across the World.
Present at the forum were companies and
representatives representing Singapore,
Korea, Japan, Malaysia, Thailand, India,
the Philippines, China, Taiwan, Vietnam,
Indonesia, Australia, United Kingdom,
France, The Netherlands, Poland, Italy,
Portugal, Ukraine, Canada and the United
State of America.
Networking was aplenty, with delegates
brimming about the connections made
and friendships forged during the week.

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“Networking and keeping in touch with the Singapore MICE Forum 2014 into it and of which, 9 were selected to
industry players was extremely useful”, said Singapore MICE Forum 2014 undergo the Train-the-Trainer workshop.
Lau Ping Ping, Assistant Project Director These 9 individuals have been certified to
at Experia Events Pte Ltd. Jun Tan, Senior conduct the CMP workshop regionally.
Exhibition Manager at Marina Bay Sands Ivan Ferrari, Senior Global Event Manager
Singapore who attended the course on from UBM Media Singapore who has
Certified in Exhibition Management, added passed the CMP examination recently said:
“What was most useful about the course “The CMP course is a good tool to gauge
was the networking with industry peers my knowledge and understanding, a good
from India, Malaysia, and Thailand and opportunity to share and learn from my
the fun learning environment. The main peers, and to be internationally certified
takeaways for me are the recap of what I and recognized. Sharing experiences
have learned, what I know and don’t know, and networking with other industry
the networking, and the sharing.” professionals also did help me find out what
The AFECA (Asian Federation of I know and what I don’t know to do my job
Exhibition & Conventions Association) better.” Sam Lay, Leader Researcher from
also held their regional meeting in Garamond Research Singapore and one of
Singapore in conjunction with SMF 2014 the CMP certified trainer adds, “There was
which attracted the Heads of associations
from over 10 countries who also joined the Singapore MICE Forum 2014
SMF forum.
SMF 2014 also advocated sustainability 7
through the use of technology, doing away
with physical backdrops and keeping the Powering Businesses • Directory 2014/15
usage of paper at a minimal level with the
introduction of the Clickable Paper and
Paperless Meeting technology. It is indeed
heartwarming to know that SACEOS’
efforts did not go to waste, inspiring
84% of survey participants to organizing
sustainable events.
Collaboration efforts between SACEOS
and Professional Convention Management
Association (PCMA) were also materialized
during the first three days of the SMF
week. A trainer was flown into Singapore to
conduct a workshop for the internationally
renowned Certified Meeting Professional
(CMP) certification. This workshop
saw overwhelming sign-ups, with 34
participants who were eventually admitted

AMITE 2014

AMITE 2014 AMITE 2014 “The one-to-one meetings were very
“AMITE was very well planned and executed, fruitful,” said Agnes Csiszar, Head of
a very good mix of participants among the and buyers attending had true potential for Incentive Department from Vista Travel
34 CMP participants – meeting planners, MICE business to the Asia Pacific region,” Center, a travel agency from Poland. “I
event organizers, venues, etc, and it was a said Dominik Trimborn, complex deputy am glad that AMITE had suppliers from all
good circle of learning.” director of sales and marketing for The St. over South East Asia. I learned a lot about
Last but not least, the inaugural Asia Regis Bali Resorts and The Laguna, A Luxury Singapore and Sarawak. I truly believe it
Meeting & Incentive Travel Exchange Collection Resort & Spa, Bali. Those were will help me to promote Asia more than
(AMITE) program succeeded in bringing amongst 18 participating Asian suppliers I did in the past.” Her sentiments were
together suppliers from 8 Asian countries comprising tourism boards, convention and echoed by Nongnart Tirasilpa, associate
and highly qualified international buyers exhibition bureaus, cruise lines, destination general manager of Your Meeting Incentive
representing a whooping US$23.6 million marketing companies, luxury hotels and Services, who said, “It was a very pleasant
in MICE contracts from European and convention centers. and informative event. I met interesting
North American countries. Wahyu Listyo Adi, Asia World Indonesia suppliers and I now have a better knowledge
These suppliers and buyers conducted manager of events, also lauded the of Singapore and the region.”
340 one-to-one meetings in a single day experience, saying, “Everything from the SACEOS thank all partners, sponsors
and provided a myriad of networking meeting appointments, networking lunch and participants for their continuous and
opportunities, including a welcoming and dinners were well organized and gave generous support. ■
cocktail reception hosted by Accor at us an opportunity to present our products
the Novotel Clarke Quay and gala dinner and to meet quality buyers as well as SMF 2015 will be held from
by Resorts World Sentosa at the Ocean suppliers.” 2 – 3 July 2015
Gallery.
while AMITE will be held on
1 July 2015.

For sponsorship opportunities or
queries for SMF 2015, please contact:

Ms Lilian Kuan
Executive Director
[email protected]
Ms Chloe Pung
Senior Executive
[email protected]
For sponsorship opportunities or
queries for AMITE 2015, please

contact:
Ms Christine Toguchi
[email protected]

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EXHIBITIONS

Koelnmesse Pte Ltd
Kingsmen Exhibits Pte Ltd
UBM Media (S) Pte Ltd
IMDEX 2014
Singapore Airshow 2014
Singapore Exhibition Services Pte Ltd
Agility Fairs & Events Logistics Pte Ltd
Approved International Fair Scheme

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EXHIBITIONS

Koelnmesse

Koelnmesse operating the fifth It is this commitment to quality in foundations for success and growth in
largest exhibition grounds in the organizing business events as well as highly Koelnmesse’s Asia Pacific events over the
world, is recognized in 25 key focused industry expertise and business past 10 years.
industry sectors for organizing the most development knowledge which laid the
important global platforms for product Advertiser’s Listing
innovations, customer dialogues and For the full list of
business exchange. Koelnmesse events in Koelnmesse Pte Ltd is the regional
Throughout nine decades as a leading Asia, please visit our headquarters for Koelnmesse in
international event organizer, Koelnmesse the Asia Pacific market. Other
maintains a consistent effort to enhance website at subsidiaries in Asia are located
its high level of quality services in all the www.koelnmesse.com.sg. in China (Beijing, Guangzhou,
areas important to our customers. For this, Shanghai), Hong Kong, Macau,
Koelnmesse can leverage on an ever further Japan, Taiwan and Thailand.
expanding sales network in more than 100 Leading international trade fairs
countries worldwide and its dedicated team located in Cologne are also being
of MICE professionals in Asia Pacific. introduced to Asian companies by
Established with a primary function to Koelnmesse Asia Pacific.
service exhibitors and visitors in Asia, Koelnmesse offers their customers
Koelnmesse Pte Ltd is the regional – exhibitors, trade visitors and convention
headquarters for the Asia Pacific market. delegates alike - the full range of high
Since 2002, Koelnmesse Pte Ltd also quality exhibition services. Koelnmesse’s
provides additional value to our trade industry events and trade exhibitions in
fair and exhibition customers via onsite Asia Pacific offer an ideal opportunity to
technical workshops and seminars, online gain access to local markets and to find the
business matching services, innovative right international business partners. ■
sponsorship ideas, and custom tailored
hosted buyer programs.

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EXHIBITIONS

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EXHIBITIONS

UBM Media (Singapore) Pte Ltd

UNature of Business 90 exhibitions and conferences. In ASEAN, and distributing news and specialist
BM Media (Singapore) Pte Ltd, a UBM Asia operates from its offices in content. Our 5,500 staff in more than 30
member of the UBM Asia group Malaysia, Thailand, Indonesia, Singapore, countries are organised into expert teams
of companies, organises events Vietnam and the Philippines with over 40 which serve commercial and professional
and conferences in a variety of industries, events in this region. UBM India teams communities, helping them to do business
including aquatic and pet, children and in Mumbai, New Delhi, Bengaluru and and their markets to work effectively and
maternity, cruise tourism, information Chennai organise 40 exhibitions and efficiently. ■
technology, jewellery and watch, paper and conferences every year across the country. 6 Shenton Way
nonwovens, etc. UBM stages the leading #15-08 OUE Downtown 2
events in its targeted industries across the About UBM plc Singapore 068809
world, attracting quality exhibitors, trade Tel: (65) 6592 0888
visitors, conference attendees and speakers UBM plc is a global events-led marketing Fax: (65) 6438 6090
from all over the world. These events are services and communications company. Email: [email protected]
important business platforms where our We help businesses do business, bringing Website: www.ubmasia.com.sg
customers can meet and network with their the world's buyers and sellers together at
existing and new business partners face-to- events and online, as well as producing
face.
Some of our key events:
About UBM Asia
18 - 21 March, 2014 - Tissue World Americas, Miami, USA
Owned by UBM plc listed on the London 25 - 28 March, 2014 - Black Hat Asia, Singapore
Stock Exchange, UBM Asia is Asia's 23 - 25 April, 2014 - Asian Paper, Bangkok, Thailand
leading exhibition organiser and the biggest 25 - 26 September, 2014 - Tissue World, Istanbul, Turkey
commercial organiser in mainland China, 23 - 26 October, 2014 - Singapore Jewellery & Gem Fair, Singapore
India and Malaysia. Established with its 11 - 13 November, 2014 - Tissue World Asia, Shanghai, China
headquarters in Hong Kong and subsidiary 11 - 13 November, 2014 - Filtration & Separation Asia, Shanghai, China
companies across Asia and in the US, UBM 20 - 21 November, 2014- Cruise Shipping Asia-Pacific, Hong Kong, China
Asia has a strong global presence in 24
major cities with 30 offices and 1,300 staff. 16 - 19 March, 2015 - Tissue World, Barcelona, Spain
With a track record spanning over 30 years, 24 - 27 March, 2015 - Black Hat Asia, Singapore
UBM Asia operates in 20 market sectors 16 - 18 April, 2015 – Child, Baby, Maternity Industry Expo South East Asia, Singapore
with 230 dynamic face-to-face exhibitions 28 - 30 April, 2015 - Asian Paper, Jakarta, Indonesia
and high-level professional conferences, 23 13 - 15 May, 2015 – Asia Nonwovens Exhibition and Conference, Shanghai, China
targeted trade publications, 20 round-the- 20 - 22 May, 2015 - Tissue World, Sao Paulo, Brazil
clock online products for over 1,000,000 28 - 31 May 2015 - Aquarama, Singapore
quality exhibitors, visitors, conference 28 - 31 May 2015 - Pet Asia, Singapore
delegates, advertisers and subscribers from 22 - 25 October, 2015 - Singapore Jewellery & Gem Fair, Singapore
all over the world. We provide a one-stop
diversified global service for high-value
business matching, quality market news and
online trading networks.
UBM Asia has extensive office networks
in China, Southeast Asia and India, three
of the world’s fastest growing B2B events
markets. UBM China has 11 offices in the
major cities in mainland China, including
Beijing, Shanghai, Guangzhou, Hangzhou,
Guzhen and Shenzhen, where we organise

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EXHIBITIONS

Asia Pacific’s Premier
Maritime Defence Show

The International Maritime Defence Exhibition and Conference
(IMDEX Asia) is the Asia Pacific’s premier international
maritime defence show. Now in its tenth edition, IMDEX
Asia, organised by Experia Events with the support of the Republic
of Singapore Navy and the Defence Science and Technology Agency
(DSTA), is a must-attend event in the international naval and maritime
security calendar.

Catering to Asia’s Growing Naval Market

IMDEX Asia 2015 has received a strong vote of confidence through
early sign-ups with more than 80 per cent of the exhibition space
already booked six months ahead of the show. This reflects the growing
naval market in the Asia Pacific region, which has surpassed Europe
as the world’s second largest naval market, after the United States of
America. According to market analyst firm, AMI International, the
Asia Pacific region is expected to spend around US$200 billion on
new ships and submarines by 2032, making up roughly 25 percent of
the global projected new ship market.

High-Level Conferences

In addition to the exhibition, warships and static display components,
IMDEX Asia 2015 will once again feature a holistic programme of
strategic and technical conferences that will enable participants to
keep abreast of the latest developments in the naval and maritime
security industry and address challenges facing its future. Notably,
the 15th Asia Pacific Submarine Conference (APSC) will be held
in conjunction with IMDEX Asia 2015. The APSC fosters mutual
understanding and cooperation between regional submarine operating
navies, and other navies and organisations with an interest in
submarine safety. Aside from APSC, IMDEX Asia 2015 will also see
the return of two strategic conferences – the International Maritime
Security Conference (IMSC) and the Asian edition of the prestigious
International Naval Engineering Conference (INEC@IMDEX Asia).
These conferences will see the gathering of leading players from
navies, commercial and military ship operators, designers, shipbuilders,
manufacturers, defence-related organisations and academia to discuss
new developments and challenges faced by the naval and maritime
security industry.
What this means for IMDEX Asia is another very exciting show
ahead. IMDEX Asia is well-placed to take advantage of Singapore’s
strategic location at the heart of this flourishing region, providing
a springboard for exhibitors and trade visitors to tap into the vast
opportunities available here. ■

IMDEX ASIA 2015
19 – 21 May 2015
Changi Exhibition Centre, Singapore
For more information visit www.imdexasia.com.

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EXHIBITIONS

Asia’s largest aerospace
and defence exhibition

Singapore Airshow is one of the few per cent were returning exhibitors, bearing also feature a new Aerospace Emerging
multi-faceted events in the region that testimony to the value the show brings Technologies Zone, showcasing emerging
combines military and commercial to them. Deals announced at the show technologies that improve cost efficiency
aviation in one strategic location. Organised amounted to US$32 billion, while the event and productivity. The Aviation Training
and managed by Experia Events, this contributed S$319 million to the Singapore Zone, which was well-received at the 2014
biennial event has been successful in economy, a 25 per cent increase from 2012. show, will also be featured again in 2016 as
bringing together the largest number of In addition to the exhibition and strategic the Training and Simulation Zone. ■
high-level military delegations and leading conferences, Singapore Airshow 2014 also
industry players from national airlines, featured the largest ever number of aircraft
airport operators, related industries and on display. A major highlight was the first
top level government officials to learn full display of the Airbus A350XWB at an
about the latest aerospace and defence international airshow.
technologies, network and do business in Visitors to Singapore Airshow 2014 were
this dynamic region. treated to a world class flying display, including
aerobatic teams from Singapore’s Black
Singapore Airshow 2014 Knights, the Republic of Korea’s Black Eagles
and The Jupiters from Indonesia. There were
With a proven track record of translating also solo aerobatics performances by the
opportunities into real ROI for exhibitors, Royal Australian Air Force, the United States
Singapore Airshow has established itself as Air Force and the Yak-130.
a must-attend event in the global aerospace
and defence industry calendar. Singapore Looking ahead – Singapore
Airshow 2014, the biggest edition yet, saw Airshow 2016
the largest number of exhibitors in the
show’s history, with over 1,000 companies In 2016, Experia Events will be building
from 47 countries/regions. More than 70 on these achievements with
the introduction of new
features such as a dedicated
Business Aviation Zone at
the static aircraft display area.
Singapore Airshow 2016 will

Singapore Airshow 2016
16 – 21 February 2016
Changi Exhibition Centre, Singapore
For more information visit www.singaporeairshow.com.

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EXHIBITIONS

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EXHIBITIONS

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EXHIBITIONS

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EXHIBITIONS

AIFNAPTIPRERROSNCVAHETEDIMOENAL

The Approved International Fair (AIF) Events with AIF Status:
scheme was developed in 1990 and is currently
administered by the Singapore Exhibition and MTA 2015
Convention Bureau (SECB), the champion
agency for the exhibitions industry in Singapore. Singapore Exhibition
As the AIF scheme confers official recognition Services Pte Ltd
to selected exhibitions with proven international www.mta-asia.com
and commercial appeal, SECB thoroughly
evaluates an exhibition on the benefits it brings Sea Asia 2015
to Singapore before according it the prestigious
AIF stamp of endorsement. The criteria for the Seatrade Communications Ltd
exhibition should include but is not limited to, www.sea-asia.com
the following:
IMDEX Asia 2015
1 It should be organised by a Professional
Exhibition Organiser (PEO) and be of Experia Events Pte Ltd
quality that meets international standards www.imdexasia.com

2 It should meet industry demands and ITB Asia 2015
requirements as well as be at the forefront
of introducing innovative products and Messe Berlin (Singapore) Pte Ltd
services for the industry represented www.itb-asia.com

3 It should generate trade for the industry Singapore Airshow 2016
and economic spin-off in terms of
business deals to companies Experia Events Pte Ltd
www.singaporeairshow.com
4 It should attract, at minimum, a pre-
determined number of overseas Asia Pacific Maritime 2016
exhibitors and visitors and take up a pre-
determined area of exhibition space Reed Exhibitions Singapore Pte Ltd
www.apmaritime.com
5 It must have at least one successful
showing in Singapore
AIF approved events are easily identified by
the AIF logo, a symbol of the high quality of
the event it endorses. Participants at the AIF
endorsed events can be assured of:

1 Reaching the Asian market including
China and India

2 Making contacts and networking
important relevant trade visitors and
buyers from around the world

3 Gaining access to a wide range of quality
international products and services
conveniently brought together at a single
venue.

For more information,
please contact us at [email protected]

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PROFESSIONAL Professional CERTIFIED IN
CONFERENCE Exhibition EXHIBITION
MANAGEMENT (PCM) MANAGEMENT (CEM)
Management (PEM)

Introduction Introduction Introduction

In our ever-changing market, businesses need A successful exhibition is a powerful marketing The Certified in Exhibition Management
to be constantly aware of the current issues platform for both the exhibitor and organiser. (CEM) designation was created in
and respond to the changes in the market. The fate of an exhibition is often determined 1975 by International Association of
Thus, conferences are often organised to by the depth of the knowledge and experience Exhibitions and Events (IAEE) to provide
gather the individuals in the industry and in the planning and management process. Do a professional designation for individuals
address trending issues. A well run conference you have what it takes to bring a successful in the exhibitions and events industry. It is
serves to facilitate knowledge exchange and exhibition to fruition? recognised throughout the industry as the
encourage activism in an attempt to propel premier mark of professional achievement.
the industry forward. Through a series of Knowledge and experience are both the To earn the designation, participants must
lectures and case studies, participants will be currency of management; knowledge complete a nine-part program within three
equipped with the essential skills to execute a to understand the process of exhibition years. Recertification is required every three
seamless conference. planning, and experience to manage years after the initial program is completed
the unforeseen. With a good repertoire to maintain the certification.
The PCM course aims to: of both, you will be able to deliver an
• Introduce participants to the basic unforgettable experience to the attendees. The CEM certification programme aims to:
• Introduce participants to the basic
concepts and elements in organising The Professional Exhibition Management
conferences (PEM) course is thus developed to deliver concepts and elements in organising
• Raise the standards of professionalism the essential concepts to professionals on conferences
and service quality through additional how to plan, manage and market exhibitions. • Raise the standards of professionalism
knowledge and experience gained and service quality through additional
about the conference management The PEM course aims to: knowledge and experience gained
industry in Singapore • Provideparticipantswithacomprehensive about the conference management
• Understand the practical applications industry in Singapore
of concepts i.e. marketing, budgeting, overview of the exhibition industry • Understand the practical applications
programming • Raise the standards of professionalism, of concepts i.e. marketing, budgeting,
programming
Course Outline service quality and operations of the • Apply these knowledge to the real
exhibition industry world through case studies
The PCM course consists of the following • Expose participants to the fundamental
topics: exhibition concepts and techniques Course Outline
• Introduction, Definition & Structure • Enhance understanding of various
• Program Development components and entities involved in the • Event Marketing
• Conference Marketing industry • Event Operations
• Room Set-up • Acquire knowledge to make informed • Exhibition and Event Sales Fundamental
• Planning Timeline choices and timely execution of decisions • Strategic Planning and Management
• Special Requirements • Floor Plan Development
• Budgeting Course Outline • Facility and Site Selection
• Media Publicity • Security, Risk and Crisis Management
• PCO Administrative Management • Overview of the exhibition industry • Selecting Service Contractors
• Operations & Logistics • Function & Structure of the Project • Conference and Meeting Management
• Bidding & Selection Process/Techniques
Team Principles
• Project Management Schedule
Course Fees S$963.00 per pax • Sales and Marketing in Selling Exhibit Course Fees S$ 1,284.00 per pax
(GST Inclusive) (GST Inclusive)
SACEOS Members: S$1,177.00 per pax Space For 3 modules: S$ 1,540.40 per pax
(GST Inclusive) • Visitor Promotion SACEOS Members: (GST Inclusive)
Non-members: • Supplier & Venue Operations
• Budgeting Non-members:
• Post Show Evaluation
CERTIFIED MEETING • Sustainability in the Exhibition Industry
PROFESSIONAL (CMP) • Event Technology

PROGRAMME Course Fees S$963.00 per pax For a Full 9-module package:
(GST Inclusive) SACEOS Members: S$ 3,466.80 per pax
SACEOS Members: S$1,177.00 per pax (GST Inclusive)
(GST Inclusive)
Contact us for more information on the CMP Non-members: Non-members: S$ 4,160.16 per pax
package. (GST Inclusive)

For more information, please contact us at +65 6733 8783 or [email protected]

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IMCNOECNEEVTNEITNNIGVTSIEO&SNS,

East West Planners Pte Ltd

Unlock Singapore

The ‘Unlock Singapore’ programme was crafted piece by piece to offer delegates a chance to experience the different sides of Singapore
that many business travellers rarely get to see. By integrating business tasks, cultural tasks and a unity task, groups were able to learn,
experience and come together in a fun and interesting way. Bringing together 320 participants from over 25 countries to engage with
one another is no easy feat. The ‘Unlock Singapore’ programme required weeks and months of trial and error, research and precise crafting.
With only a few hours on one afternoon, the programme had to run like clockwork to ensure that all groups had the opportunity to experience
Singapore’s different facets.

Challenges

• Time constraints as the group only had three hrs to conduct the activity.

• Sourcing of 30 camcorders for rental.

• Location selection – as the activity constitutes business, cultural aspects and a moment of
unity, the selection of 10 different districts where these three components will fit in was a
challenge as our locations are either very cultural or very business centric.

• Manpower to run logistics as there will be 30 groups.

• Selecting an activity that will showcase a moment of unity amongst the group with an Asian
touch to be done on different districts.

Solution

A creative team from East West Planners was formed to come up with cultural activities that can
be brought into a very business-centric area as well as a business task to be done at cultural
enclaves such as Arab Street, Little India and Chinatown.

Due to a wide network of suppliers, East West managed to outsource 30 camcorders of different
models. With the help of a freelance video artist, we conducted a camera familiarisation session
for all the coordinators for them to get familiarised with the different sets of cameras.

East West engaged university students taking up Events Management to assist in the logistics.
East West conducted site inspections, training and briefing for these students to get them to
understand the flow of the programme and individual tasks.

As a highlight activity, a taichi performance was proposed to the client and East West managed to
get 10 taichi instructors to be assigned on each district.
Result

As the activity was captured on camcorders per group, the guests all got together for an evening
programme wherein one of the highlights of the evening was viewing the day’s activities, especially the video on the taichi. This “act” alone
brought these senior executives a recall of the fun, camaraderie, laughter and all could see and view the different and interesting experiences
in Singapore that they and their colleagues enjoy. The room was charged with a bonding of all in one spirit and to this the key objective of
Unlock Singapore was accomplished. ■

©2014 East West Planners

PSERROVVIICDEERS

Rasel Catering Pte Ltd

William Angliss Institute

Management Development Institute
of Singapore

CSPGlobal

SERVICE PROVIDERS

Serving the Joy of
Food Artisanship

“A thing of beauty is a joy forever” that appeal to the connoisseur and the
layman,” said Alan Tan, of Rasel Catering.
: John Keats, British romantic poet
All about the overall experience
The beauty with a great food
experience is that it stimulates The passion to excel and deliver an
and potentially fulfills four out unforgettable experience with an inimitable
of our five sense organs. No wonder artisanal flair is conspicuous in every aspect
we hear foodies talk of aesthetics, of what the company does. It is an integral
texture, aroma and flavours in one fabric of Rasel Catering’s ethos.
breath, for it is the perfect assortment of “Our success lies in providing our patrons
these four attributes that manifests in an with memorable experiences that linger
irresistibly beautiful and memorable dining long after the event is over. There is much
experience. more than delicious food that goes into
For a buffet caterer, the challenge is to doing so, “says Alan. “We deliver occasions
recreate such mesmerising beauty over and that satiate the appetite but stoke the
over again. It is a challenge that leading hunger for more!” ■
Singapore caterer, Rasel Catering relishes
and embraces with open arms. After all,
their purpose in business, as they proudly
affirm, is to be ‘Artisans of Joy’.
“To make each occasion a uniquely lovable
experience requires us to devise concepts
that fit with the overall theme for the
event,” says Chris Loh, of Rasel Catering.
“So whether it is a wedding or a corporate
dinner, we let our creativity loose and let
results speak for themselves.”

Innovation powered by research
and development

Resting on laurels is a recipe for failure
in an enormously competitive sector like
buffet catering. Differentiation is key to
sustainable success and growth, for which
continuous innovation is critical.
Innovation is the result of building and
permeating an innovation mind set and
culture that permeates the organisation.
From the upper echelons of management
to the lowermost levels of the company,
Rasel Catering boasts of an unwavering
commitment to continuous improvement
and raising the bar of excellence.
“Our chefs digest tons of information
gathered from diverse sources and their rich
personal experiences to achieve mastery
over the science of food. This knowledge is
then blended with their inherent creativity
and skill to create eclectic and exotic dishes

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From Flop To Fabulous: Essential Tips
For Hiring Speakers For Your Next Event

We asked three of the Certified Speaking Professionals (Global) based in Singapore
about their thoughts regarding how an event planner can add impact and value to a
conference. Sharing their views from decades of speaking experience, these three experts
in their fields opened up and explained how you can turn a potentially dull, unengaging
conference or convention into something much more. We spent some time with Brenda
Bence (BB), Michael Podolinsky (MP) and David Lim (DL) and asked them some key
questions about speakers in meetings and how to make the most of them

How can a CSPGlobal 2. Do not rely solely on YouTube videos... social media accounts to build excitement and
SPEAKER add value to an event or videos in general. Videotaping your increase attendance. A professional speaker will
or a large meeting? grandmother for 20 hours can yield 5 good also have a checklist of logistics/questions to
speaking minutes. ask you in advance of the event to make sure all
BB: CSPGlobal speakers are qualified is clear and to avoid any last-minute issues.
professionals who have spoken at hundreds of 3. Please don’t be lazy! Come experience the On the day of the event, a professional speaker
meetings, conferences, and conventions. Having speaker you are considering live in front of should arrive early, do a sound check, make sure
spoken across multiple continents and dozens an audience. all is in order, and – if possible – interact with
of countries, CSPGlobal speakers also have audience members to gauge energy. And, if
incredible breadth and depth of knowledge 4. Make sure she or he has experience in your anything goes wrong on the day of the event,
when it comes to what it takes to plan and industry. Someone who looks good in front you can relax knowing you are in the hands of
deliver a truly outstanding event. So, by engaging of 800 enthusiastic insurance agents may an experienced professional who can adapt and
a CSPGlobal speaker, meeting planners and bomb in front of 56 bankers. manage onstage, as need be.
event organizers not only hire a speaker, they Good, professional speakers will offer options
have immediate access to a trusted advisor, 5. If the message matters, budget and hire a to keep the learning going well after the meeting
consultant, and meeting partner, too. real pro. CSPGlobals are designated as such is over, too, e.g., by providing books to audience
for a reason. members and sending out ongoing, regular
DL: Most event speakers do not do what we do emails to solidify the learning.
as a business. Most CSPGlobal speakers deliver BB: MP: BEFORE: We can help you plan and
between 50 – 100 paid engagements a year, • Start early! The best, most engaging speakers develop a theme for the event creating a lasting
versus the handful of times an industry leader impression. We ask probing questions for our
may be asked to address, and engage a corporate are usually booked months in advance. understanding and to help meeting planners
audience. From a return on investment basis, • Assess the quality of the questions potential (and their bosses) focus energies on the right
an audience of 100 persons spending an hour activities.
listening to someone’s presentation which might speakers ask YOU during the speaker-selection DURING: We arrive early, help with set-up,
energise them and lead them to some action process. If a speaker isn’t posing questions that ensure smooth flow, and are prepared to do
afterwards, can be contrasted with someone make you pause and think, that’s a potential MORE should another speaker not turn up,
whose presentation is forgotten within an hour. indication of lack of engagement. become ill or otherwise not perform as expected.
That’s 100 man-hours lost. What’s that worth to • Go with experienced speaking professionals. We can start early, stay late and do whatever it
a meeting stakeholder? Meeting planners have a lot riding on an takes to make a successful event.
event; yet, too often, they choose less AFTER: Participants can email questions,
MP: First, a CSPGlobal speaker can help you experienced speakers. One poor, unengaging receive our newsletters, blogs, and educational
position your event and content for greater speaker can put a damper on even the best materials to follow-up the message.
success. Tap our vast experience to help you conference or convention. DL: Before the event, a thorough briefing of
structure an awesome event. the desired outcomes from the speaker, as well
DL: as providing the business, emotional and team
Second, we customise our material to meet Be totally clear about what you want as an dynamic context to the speaker will help to
your group’s exact needs. Some ‘professional outcome from the speaker. An easy to remember align the speaker’s content with the meeting
speakers’ only deliver a canned message. It method is to to think “What do I want the objectives. Take advantage of having a speaker
might work in some groups but be a total miss audience to think, believe or do (even slightly) suggest a book or learning aid as part of the
in others. CSPGlobal speakers go beyond their differently after the speaker has finished?”Ask attendee’s conference kits to enhance the
talk to connect content to audience needs while the speaker about their content, and how it will “experience”. ■
touching their hearts. engage the client’s various senses. Far too many
industry speakers feel they need to load the
Third, we provide true value. Long after food audience with information. My view is that they
is digested and people are back at work, the should save this for the handout. At the platform,
messages we share continue to electrify and they should use their valuable time to engage the
influence behaviours. audience’s attention, emotions and logic – and
then make a call for action.
How should a meeting planner
choose the best speaker for an Beyond delivering excellence on
event to ensure attendees will be stage, what else should a meeting
engaged? planner expect from a speaker
before, during, and after an event
MP: to enhance the overall experience?
1. Plan around the needed MESSAGE, not to
BB: Before the event, a speaker can create
‘fill a slot’. a short video to introduce him/herself to
participants, then you can leverage it via your

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Marina Bay Sands
The Fullerton Hotel Singapore
Meritus Resorts & Hotels
Singex Venues Pte Ltd
One Farrer
Gardens by the Bay
Venues Guide

VENUES

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IT’S EASY MEETING GREEN AT
MARINA BAY SANDS

Marina Bay Sands, Asia’s leading sustainability initiatives under the Sands Overview of MBS property
destination for business, leisure ECO 360o global programme. Sands Expo
and entertainment, houses is the first MICE facility in South East the organiser of ITB Asia 2014 to stage
Singapore’s largest hotel with 2,561 rooms, Asia to obtain the ISO 20121 Sustainable the tradeshow’s first-ever carbon neutral
world-class meeting facilities, celebrity chef Events Management System certification event in its seven-year history. The travel
restaurants, a luxury shopping mall, two in February 2014 and the first MICE trade show took place at Sands Expo and
theatres and a museum under one roof. facility in Singapore to adopt the Singapore Convention Centre from 29-31 October,
In addition to the Sands Expo & Tourism Board’s sustainability guidelines the first of its three-year run in Marina Bay
Convention Centre which spans over for the MICE industry in 2013. In May Sands.
120,000 square metres of flexible space that 2014, Marina Bay Sands was accorded The integrated resort’s team of sustainability
includes Southeast Asia’s largest ballroom the EarthCheck Silver Certification for its experts guided ITB Asia to reduce its
and 250 meeting rooms, Marina Bay Sands stewardship in sustainability. carbon footprint by over 34 per cent from
also offers unconventional and creative 399 tonnes in 2012. This exceeded the
event venues for cocktail receptions and Capability to stage carbon organiser’s original aim to reduce carbon
after-dinner parties. These alternative neutral event for multi-year footprint by 5 per cent. The reduction was
spaces include the Sands SkyPark located partner ITB Asia achieved through a range of measures such
200 metres above ground, celebrity chef as choosing food items sourced regionally
restaurants, museum galleries at ArtScience Since opening, Marina Bay Sands has been for the Harvest Menu, utilising newly
Museum, as well as an expansive theatre looking for ways to further reduce its activated in-room motion sensors to ensure
foyer at the MasterCard Theatres. environmental impact through leveraging maximum lighting efficiency in the meeting
Whether it is an event for 10,000 or a party on technology and streamlining its rooms and setting a room temperature of
for 10, Marina Bay Sands’ extensive and operational processes. As a sustainable 24 degrees.
dynamic spaces allow customers to create venue provider, it is able to empower event The Sands ECO 360o Event Impact
events tailored to meet their requirements. planners with the knowledge and solutions Statement consolidated the sustainable
From the property’s design, to the towards creating sustainable meetings, event metrics, such as energy and
technology that helps reduce its carbon while maintaining high service standards. water consumption, recycling rate,
footprint and ways in which it influences its In October 2014, Marina Bay Sands carbon emissions and highlights of the
stakeholders and clients to play their part supported Messe Berlin (Singapore), sustainable initiatives. Marina Bay Sands
in protecting the environment, Marina Bay also incorporated accommodation data of
Sands actively champions sustainability.
Its global sustainability programme,
Sands ECO360°, guides the company
in responsible operations, reducing their
carbon footprint and overall environmental
impact. Sands ECO360° integrates the
company’s best practices, technologies
and methodologies in the areas such
as Green Building, Environmentally
Responsible Operations, Green Meetings
and Sustainability Education and Outreach.
Opened in April 2010, Marina Bay Sands
has won international recognition for its

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ITB-hosted delegates – such as energy and IT’S EASY MEETING GREEN
water consumption in the hotel rooms – to
provide the organiser with a more in-depth
overview of the total carbon footprint of
the event. ■

Sustainable Meeting Marina Bay Sands presents MICE planners with targeted meet-and-stay packages such as
Options the newly launched “It’s Easy Meeting Green” meeting package. From now until 31 March
2015 (stay period through till 31 December 2015), groups enjoy exclusive rates for meeting
As an environmentally responsible packages customised by the integrated resort’s green concierges from just S$375++ per
venue, Marina Bay Sands provides person.
meeting organisers with sustainable
options to achieve their green meeting ‘Sands ECO’ suite of amenities includes:
goals. Several sustainable practices
under Sands ECO360° include: • Use of meeting room from 0800 hours to 1700 hours
• Green Meeting Concierge, • Complimentary use of one rostrum, microphone, wireless handheld microphone,

dedicated service personnel who projector (4,000 ANSI Lumen), screen (6x8ft, 120-inch)
will help clients craft sustainable • Complimentary self-park coupons of up to 20% of total delegates, with a maximum
meetings using the Sands
ECO360° Meetings Planning of 75 coupons per day
Tool. • One complimentary internet line for organiser
• Sands ECO360° Event • One night’s stay in a deluxe room (room only) per guest
Impact Statement provides For more information, please visit http://www.marinabaysands.com/expo-events-and-
a post-event sustainability convention-centre/packages-and-promotions/easy-meeting-
report that captures an event’s
sustainability highlights and
provides a comprehensive
summary of energy and water
consumption at a glance.
• Harvest Menu offers locally
sourced food and beverage
options to reduce Food Miles
and lower the emission of
greenhouse gases during
transportation.
• Sub-metering of MICE floors
allows organisers to effectively
track energy usage across
specific areas.
• Waste management with
recycling bins and sustainably
disposing of leftover food and
materials
• Carbon-offset solutions allow
organisers to neutralise the
impact of their event by investing
in environmental projects
• Corporate Social
Responsibility initiatives allow
companies to give back to the
community through volunteering
programmes during the event

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Built during the colonial era in 1928 architecture makes this one of the as EDB Room and Inland Revenue Room.
as the largest and most expensive most picturesque, and timeless Furthermore, the meeting rooms are adorned
structure in Singapore to celebrate pools in the heart of the city. with old photographs of key people and/or
the 100th year of founding of Singapore For meeting planners, The moments in history, adding a touch of charm
by the British, The Fullerton Hotel’s Fullerton Hotel has a pillarless to the experience. The Financial Centre
commanding presence has been a fixture of Ballroom, the charming Straits provides a complete suite of meeting and
the Singapore skyline for close to 90 years. Room (formerly the Billiard Room of the secretarial services and a team of experienced
Poised at the crossroads of old and new prestigious Singapore Club, the Straits professionals can arrange for bespoke
Singapore today, the extraordinary legacy of Room features breathtaking chandeliers experiences as advised by organisers.
the legendary building fused with modern and a unique coffered ceiling which is the The Fullerton Hotel was awarded for
interiors and luxuries creates an experience only barrel-vaulted example in Singapore.), delivering the Best Business Event Service
that is inimitable and synonymous with the seven additional meeting rooms as well as Experience in the Singapore Experience
city itself. a Roof Garden, outdoor East Garden and Awards 2013 by the Singapore Tourism
The 400 rooms and suites either overlook The Lighthouse Restaurant & Rooftop Bar Board. ■
the soaring sunlit atrium courtyard, or to cater for business events of different
have balconies that open out to sweeping sizes.
panoramas of the city skyline, Singapore Meeting guests will enjoy a glimpse of
River promenade or Marina Bay. A pillow Singapore’s history as the meeting rooms
menu comprising a selection of nine are dedicated to the offices which used
pillows will offer guests a good night’s to be located in the Fullerton Building such
rest. To ensure seamless connectivity
for their guests, complimentary Internet
connectivity is available. Relaxation is also
easy amidst the elegant setting of The
Fullerton Hotel and its award-winning
hospitality. Enjoy a languid day by the
graceful 25-metre outdoor infinity pool
flanked by the historic Singapore River and
towering Doric columns. The juxtaposition
of modern skyscraper skyline and classic

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MAX Atria @ Singapore EXPO

Discover a refreshingly different green venue where anything is possible

Aunique space that can section and room is an exclusive space, and These caterers are famous for their
accommodate events of any privacy is optimised even if other events innovative and extensive menus, incuding
shape and size, surrounded by are taking place at the same time. vegetarian and Halal options, sumptuous
lush gardens and stimulating scent and The convention wing, which incorporates creations, and high standards in food
soundscapes, complemented by natural internationally recognised best practices handling and hygiene. Painstakingly
daylight streaming into the building. in environmental design and building prepared, every meal is a delightful culinary
MAX Atria was designed with comfort and performance, ensures that the comfort treat and a memorable experience.
sustainability in mind, and is the first MICE of delegates and the protection of the Directly linked to Singapore EXPO’s Halls
facility in Singapore to receive the Building environment go hand-in-hand. 1 and 2, MAX Atria has easy access to
& Construction Authority’s Green Mark The principles of its innovative design the 123,000m2 Singapore EXPO and is
Platinum Standard. allow natural light to be optimised and the perfect solution for integrated events
MAX Atria does not only redefine nature and greenery to come indoors. Its where, conferences, and award ceremonies
convention. It offers MICE planners over operation is based on energy- and water- can be co-located for convenience and ease
12,000m2 of unique space to be innovative efficient technologies, and fixtures and of management. ■
time after time. fittings used in the facility are made with
The 32 column-free rooms, spacious a minimum 30 per cent recycled material. Conventions Redefined
foyers, a garden courtyard, and a rooftop Opened in March 2012, MAX Atria is
that can provide a magical setting, limited equipped with state-of-the-art lighting and MAX Atria @ Singapore EXPO
only by the imagination, have been chosen audiovisual tools, as well as wifi-enabled
for all kinds of meetings, conventions, meeting rooms. Tel: +65 6403 2160
conferences, seminars, product launches, You can count on MAX Atria’s professional Email: [email protected]
banquets, and even sporting events. team, which has more than 30 years of Website: www.maxatria.com.sg
Located on two levels, six different and combined venue management experience
unique sections named after energy-giving, and expertise, to create something out of
multi-coloured gemstones – Opal, Peridot, the ordinary each and every time.
Tourmaline, Citrine, Garnet and Topaz – In-house catering services are provided by
make up the convention wing and jewel of acclaimed TLC Catering Services by Tung
the Singapore EXPO crown. Lok, and Creative Eateries, as well as in-
MAX Atria can accommodate more than house caterers Orange Clove, Stamford,
3,500 people in various configurations, each Lavish and Pinsi.

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One Farrer Hotel & Spa

OAbout One Farrer Hotel & Spa
ne Farrer Hotel & Spa is a five-
star urban resort defined by a
trendsetting approach towards
lifestyle and hospitality. Strategically located
in the heart of one of Singapore’s premier
heritage district and directly above Farrer
Park MRT station, the hotel offers 243
guestrooms, designed with a ‘hotels within
a hotel’ concept where one may choose
from the modern aesthetics of the Urban
Hotel, the contemporary split-level Loft
Apartments, or above it all, the Skyline
Hotel and Sky Villas.
Embark on an epicurean journey with a
delectable array of options. Savour a feast
for the senses at Escape Restaurant and
Lounge, where our master chefs present
a smorgasbord of local and international
cuisine from its open interactive kitchen.
Local, Fresh & Seasonal, a modern deli,
features healthy delights made from the
freshest produce. Pursue your quest for
healthy living at Institute of Nutrition, a
gourmet hub offering cooking classes and
epicurean supplies at Origins of Food.
Residents of the hotel may also enjoy
two exclusive outlets open only for their
pleasure, at Sunset Bar and Flip Flop,
poolside restaurant.
Aside from dining, enjoy facilities at the
6,000 square feet Spa Retreat, featuring
an Olympic-sized pool, 24/7 Workout
fitness centre and open air Onsen-inspired
relaxation gardens. The hotel and its
surroundings resonates with notes of
serenity with 14 gardens over 20 levels,
offering lush greenery, flowing waters and
reflective spaces, to nourish the body and
soul as well as a campus-wide curated art
collection features more than 500 pieces
of original Greater Asia art by emerging
and established artists from Singapore
and around the region in each of its
accommodations and public areas.
One Farrer Hotel & Spa is set to redefine
the standards of modern comfort and
convenience, supported by the latest
technology and service innovations, to
make our residents’ visits both memorable
and repeatable. ■

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