As a talent solutions provider, our core values
are trust, tenacity, innovation and customer-
centricity. Our brand purpose is to make the
right talent happen for our clients. We believe
that brands that define their purpose and live
up to it are the ones that have a place and
relevance in customers’ lives. ANSHUMAN DAS
CEO and Cofounder
FUTURE BRAND
Branding Trends Speak
Our success is a demonstration of who we
Having been around for 23 years, we have seen the are as an organisation. We are a homegrown
recruitment industry evolve and grow over time. company that is passionate about people.
Every core team member feels a high sense of
The constantly changing market dynamics require belonging to the company like it is their second
LOGO UNDER brands to be aware of the evolving expectations and home. We have built a very formidable culture
requirements of customers to survive in the future.
of trust, and mutual respect, and believe in
While customer-centricity remains the most important
standing up for each other. Another thing that
the Lens tenet, it has become all the more crucial for brands stay committed to the ecosystem, stakeholders
we as an organisation have been able to do is
to include the altered expectations of clients and
candidates in the periphery. and work. This is reflected well by the number
Having delivered on the promise that “we make it happen”, of tenured employees that we have. It keeps
the company alive and the workplace exciting.
we have extended the thought by adopting yellow and
blue as the primary brand colours - a combination that Riding the Adtech
expresses positivity and trust.
the logo. The logo is multi-layered in messaging - the WAVE CUSTOMER
People have been the core of our organisation’s
journey, which is why we have integrated people within
first yellow graphic represents a smiling emoticon and the
letter ‘c’. While the blue represents human connection, We have been one of the early adopters of technology as Testimonials
blended with the outline of the letter ‘n’. an organisation and have indigenously developed tech
The refreshed logo appeals to the sensibilities of the tools for business delivery. Our vision is to constantly “Careernet exhibits strong capabilities in
modern user and elevates the brand experience. evolve ourselves by incorporating technology along understanding the market dynamics and
helps you to hire the right candidates.”
with human intellectual capital in offering the right
AVP, Talent Acquisition,
recruitment solutions.
Global Banking Company
We engage with customers regularly for which
Breakthrough we use email marketing and social media marketing “The Careernet team has extensive
CAMPAIGN tools. Our marketing primarily revolves around content experience in assessing candidates for
leadership roles.”
which gets disseminated digitally. The primary mode
Head of HR, Global Retail MNC, USA.
of dissemination includes tech platforms for SEM, SEO,
email marketing, and digital marketing.
“Well done team Careernet! We got the
Careernet underwent a brand revamp designed to
best available talent in a short time for our
elevate the user experience. We ran internal campaigns
requirements.”
which included teasers, announcements, a quiz and Asst. Manager, HR, Leading
a workshop, and external campaigns that included Manufacturing Company
leadership messages to customers, emailers, newsletters,
digital marketing campaigns and PR. w w w . ca r ee r n e t . i n
2022
5 EDITION
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doctors who are incredibly passionate about their work. who leverage world-class technology. This combination
BRAND From thorough diagnostic & therapeutic services to ensures that proper treatment is provided to yield the
best possible results across all 75 Centres located in over
complex operative procedures, all activities are carried
Early Stages out under one roof by our competent team of doctors 30 cities and 14 States of India.
Centre For Sight was founded in 1996 by Prof. Dr. Mahipal
S Sachdev to provide world-class eye-care services in
India starting from the Capital of the country.
The first Centre of the group was started in 1996
as a small clinic at Safdarjung Enclave with a vision to
provide best possible eye care by bringing the latest
technologies and pioneering advanced cataract and
refractive surgeries in India.
Introduction of latest technology with patient centric
values made the brand stand out from the rest of the
options since the very beginning.
Present-day
BRAND
PLATFORM
Centre for Sight works with patient-centric values and
offers clinical excellence with a team of highly qualified
As we are a sizeable single-specialty hospital
with a core focus on ophthalmology only, it
gives us an edge over other Multi-Speciality
hospitals when it comes to eye care. We invest in
the best talent and technology and successfully
manage to attract the same from across the
country and the globe. PROF. DR MAHIPAL S. SACHDEV
(Padma Shri Awardee)
Chairman & Medical Director
FUTURE BRAND
Branding Trends Speak
We believe that eye care, to be truly
The demand and supply gap in the Indian eye care space
effective, needs to harness state-of-the-art
was quite wide even before the pandemic hit us. After
technology and be operated by the deft
2020, screen time increased exponentially and even kids hands of experts. Quality eye care is what we
started to spend a lot of time on mobiles and laptops. live by. Our guiding principle is to provide
This further contributes to increasing cases of myopia affordable eye care for everyone using the
and eye strain in both, kids and adults. We need to be latest diagnostics and surgical technologies.
Along with advanced technology, we have
LOGO UNDER more efficient and prepared to serve people with the a team of highly-skilled eye care specialists
best possible eye care services.
who are experts in their domain. Our
accreditations by several leading healthcare
the Lens organizations demonstrate our commitment
Riding the Adtech to safe medical practices with the goal of
positive outcomes for all.
The objective is to convey our philosophy “every eye WAVE
The Brand icon aims to break through the clutter by
being self-spoken and clear through its representation.
deserves the best”. On a closer look, one can see an CUSTOMER
optical depiction of the eye structure that defines us in- In present times, even the healthcare industry needs Testimonials
depth, expertise and our wide geographical presence. to leverage the internet and digital media to spread
Whereas, the colours and font denote a sense of calmness awareness via websites, blogs, and social media platforms.
“I used to wear glasses & lenses and I didn’t
trustworthiness, professionalism, and reliability. Centre Centre For Sight has been creating simple and easy-to-
want to go for any surgical procedure, but
For Sight has positioned itself as a leader and a caregiver understand video content with the help of celebrities and then heard about SMILE surgery which is
in its category. influencers to educate the audience. very simple & easy. I got my SMILE surgery
from the Centre For Sight, 7 years ago and
my vision was completely restored. This
Breakthrough transformed my life. And, now it’s your turn
to be Specs Free!”
Bipasha Basu, Actress
CAMPAIGN “Before getting LASIK Eye Surgery I used
to face a lot of problems. Contacts weren’t
a permanent solution so, I went to the
Increased Awareness of Preventable Blindness and other Centre For Sight for LASIK Surgery. I can
eye ailments with the help of celebrities like Shekhar surely say that you can trust your eyes with
Centre For Sight!”
Suman, Bipasha Basu and Expert doctors led us to get
Jas Arora, Model/ Actor
a better brand awareness and recall. It also gave us the
thought leadership in the category. w w w . c e n t r e f o r si g h t . n e t
2022
5 EDITION
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Our products are available at the leading chemist Asian and African countries.
Our brand strategy has been helping us being bastion
BRAND outlets in all the major towns and cities in India & in of customer well-being with top-quality products.
more than 30 countries worldwide including USA, UK,
Early Stages
Charak began its journey in the year 1947 from Mumbai
under the visionary leadership of Shroff Brothers Shri
D.N. Shroff and Dr. S.N. Shroff to cater to the health care
needs through Ayurveda to the people of India.
Since inception the company’s strategy was to
customers are provided scientific and evidence based
formulations.
Present-day
BRAND
PLATFORM
Charak has over 60 proprietary Ayurvedic brands and
we are category leaders in many therapeutic segments.
M2TONE – our flagship brand is the most trusted product
patronized by the leading gynaecologists and endorsed
by national and international journals.
85X111 As a front-runner in Ayurveda, we ensure that
our products adhere to strict quality standards
and are supported by research. We believe
in Quality, fair trade practice. We maintain
the delicate balance in the environment and
replenish what we take.
KIRTI ASHAR
FUTURE Sr. VP Commercial
Branding Trends BRAND
Speak
Ayurveda demand will surge in coming years as new age
customers are looking for ways to manage and maintain
health by working on one’s health using natural products. Charak aims at providing innovative
and affordably priced Ayurvedic &
The Ayush industry is expanding at exponential pace.
Herbal solutions. We espouse scientific
From just Rs. 2000 Crore, the industry has reached Rs. approach to offer Researched, Proven,
LOGO UNDER 1.50 Lakh crore last one decade. Proprietary medicines, Skincare, OTC,
and Effective solutions in form of
Haircare, and Nutraceuticals markets.
the Lens Riding the Adtech We are expanding our presence digitally
to provide shopping convenience to our
a box and under it, the company’s name ‘Charak’ is WAVE PAN India customers.
Our logo contains pestle and mortar encircled inside
placed inside an oval shape. The pestle and mortar in
our logo is symbol of pharmacology. It also depicts Charak is aggressively connecting with our customers
traditional wisdom of Ayurveda. Charak name inside through use of technology to our core customer’s i.e. CUSTOMER
an oval shape signifies the use of modern technology Medical practitioners and common public. We have
for making our products. The brand logo encompasses created special applications as well as using social media Testimonials
the company’s philosophy of developing products platforms like You-tube, Instagram, facebook, twitter etc
using traditional wisdom of Ayurveda with modern to disperse information and connect with customers. “I was suffering from hormonal
production technologies. Quality & research on imbalance where i had prolonged
products has helped us gain trust of medical fraternity periods but regular charak med. Gave
me result within 1 month.. totally
as well as customers across the globe.
recommend this”
85X69 Sweta
Breakthrough metabolism too. My kid loves the taste
“Good for kids immunity. It increases
CAMPAIGN Ms Angel
of it.”
The tonic worked wonderfully well in
reducing the inflammation in abdominal
Over the year, we have conducted several campaigns;
region. Really happy with it. I highly
recently we have conducted mega campaign for recommend it if the periods pain is
‘awareness on PCOS’ among masses. ‘Stand on your feet’ unbearable.”
for encouraging and supporting female entrepreneurs Natasha
etc. These campaigns have resounded well among
customer because of elements of emotional connect. w w w . c h a r a k . c o m
Charminar have always operated in a
competitive market, where options are aplenty
but trusted ones are rare. The commitment to
innovation has secured Charminar’s reputation
2022 in the market, and over time, people have
accepted Charminar as the provider of safer &
5 EDITION
TH
durable products AKSHAT SETH
MD&CEO
FUTURE
Branding Trends BRAND
Speak
Charminar’s recent focus has been to expand the range
of products and provide comprehensive solutions As one of the oldest and largest producers
LOGO UNDER to customers. In this regard it has recently launched one of the country’s premium brands. We
of fibre cement sheets in the country,
brand Charminar is proud to stand tall as
Charminar Fortune, a Green product which provides
customers, end-to-end roofing solutions that are eco-
operate with an expert understanding of
housing solutions, and Charminar rose to the challenge. inception in the year 1946, Charminar has ridden every the Lens friendly and robust. rural and semi-rural India.
BRAND The journey which started with a single facility in curve of hardship, challenge and opportunity to become
a market leader in providing shelter to millions of people
Hyderabad has grown rapidly through the decades and
confidence of users and becoming a brand leader with Riding the Adtech
Early Stages has established its presence across the nation. From its through it’s Fibre cement sheets roofing The brand Charminar has set about winning the CUSTOMER
provider, to redefine the category it serves and to evolve WAVE
four clear-cut imperatives — to maintain the leadership
The best-selling, first choice of durable roofing for rural position in the category, to be perceived as a solution Testimonials
and semi-rural markets are Charminar’s fibre cement
sheets. This product has led the segment for so long, that into the best recognised brand in the category. Charminar is a brand that knows the
today, it is synonymous with the brand name Charminar. Charminar logo is a direct reflection of it’s brand A robust ERP system based Dealer Information pulse of rural markets very well.
The brand’s 75-years journey from pioneer to leader can be values. The presence of a roof above the brand title Management System has ensured that Charminar, along Maulik shah
attributed to the contribution of the construction industry signifies the epitome of shelter, protection and trust. with its partners, always remains ahead of competition.
Charminar products are long lasting and
in building modern India. 75 years after Independence, the Charminar stands ahead in catering to digital savvy
durable.
industry remains the country’s second largest employer. customers as well. Our products are also available on
Hiran patel
Charminar enjoys a pan-India presence and operates with Breakthrough leading e-commerce sites.
a formidable network of over 9,000 channel partners. I am proud to be associated with a brand
CAMPAIGN that has a legacy of over 75 years
Rajendra
Present-day
BRAND In a market category that suffers poor product
differentiation on attributes such as look and feel,
Charminar has achieved a clutter-breaking brand identity
PLATFORM as a result of years of strategizing and positioning.
Charminar launched Coloured roofing sheets to cater
the evolving needs of contemporary customers. Our
breakthrough campaign “Tarakki ke pakke rang” comes
Charminar has been identified as a pioneer in the affordable from the insight that success is a long journey. And the
housing sector since 1946. The post-Independence more time, patience and hard work it takes, the more
domestic market witnessed a boom in the requirement of colourful it is. Just like the colours of mehendi. w w w . h il . in
Charminar have always operated in a
competitive market, where options are aplenty
but trusted ones are rare. The commitment to
innovation has secured Charminar’s reputation
2022 in the market, and over time, people have
accepted Charminar as the provider of safer &
5 EDITION
TH
durable products AKSHAT SETH
MD&CEO
FUTURE
Branding Trends BRAND
Speak
Charminar’s recent focus has been to expand the range
of products and provide comprehensive solutions As one of the oldest and largest producers
LOGO UNDER to customers. In this regard it has recently launched one of the country’s premium brands. We
of fibre cement sheets in the country,
brand Charminar is proud to stand tall as
Charminar Fortune, a Green product which provides
customers, end-to-end roofing solutions that are eco-
operate with an expert understanding of
housing solutions, and Charminar rose to the challenge. inception in the year 1946, Charminar has ridden every the Lens friendly and robust. rural and semi-rural India.
BRAND The journey which started with a single facility in curve of hardship, challenge and opportunity to become
a market leader in providing shelter to millions of people
Hyderabad has grown rapidly through the decades and
confidence of users and becoming a brand leader with Riding the Adtech
Early Stages has established its presence across the nation. From its through it’s Fibre cement sheets roofing The brand Charminar has set about winning the CUSTOMER
provider, to redefine the category it serves and to evolve WAVE
four clear-cut imperatives — to maintain the leadership
The best-selling, first choice of durable roofing for rural position in the category, to be perceived as a solution Testimonials
and semi-rural markets are Charminar’s fibre cement
sheets. This product has led the segment for so long, that into the best recognised brand in the category. Charminar is a brand that knows the
today, it is synonymous with the brand name Charminar. Charminar logo is a direct reflection of it’s brand A robust ERP system based Dealer Information pulse of rural markets very well.
The brand’s 75-years journey from pioneer to leader can be values. The presence of a roof above the brand title Management System has ensured that Charminar, along Maulik shah
attributed to the contribution of the construction industry signifies the epitome of shelter, protection and trust. with its partners, always remains ahead of competition.
Charminar products are long lasting and
in building modern India. 75 years after Independence, the Charminar stands ahead in catering to digital savvy
durable.
industry remains the country’s second largest employer. customers as well. Our products are also available on
Hiran patel
Charminar enjoys a pan-India presence and operates with Breakthrough leading e-commerce sites.
a formidable network of over 9,000 channel partners. I am proud to be associated with a brand
CAMPAIGN that has a legacy of over 75 years
Rajendra
Present-day
BRAND In a market category that suffers poor product
differentiation on attributes such as look and feel,
Charminar has achieved a clutter-breaking brand identity
PLATFORM as a result of years of strategizing and positioning.
Charminar launched Coloured roofing sheets to cater
the evolving needs of contemporary customers. Our
breakthrough campaign “Tarakki ke pakke rang” comes
Charminar has been identified as a pioneer in the affordable from the insight that success is a long journey. And the
housing sector since 1946. The post-Independence more time, patience and hard work it takes, the more
domestic market witnessed a boom in the requirement of colourful it is. Just like the colours of mehendi. w w w . h il . in
2022
5 EDITION
TH
through an Optician. Crizal was the first lens brand that of the largest and most reliable selling brands of lenses,
BRAND took the direct route of consumer awareness in 2007 and both for its quality and performance.
was advertised on Television.
Early Stages Since the inception it has revolutionized the concept
spectacle wearers. Crizal through its technological Present-day
of anti-reflective coatings to enhance the comfort of
Essilor is a 170-year-old French company, which operates capabilities has helped spectacle wearers with the
following benefits of anti-reflection, easy cleaning,
in more than 100 countries. The Brand Crizal by Essilor scratch resistance, dust and water repellence, and BRAND
was launched in 1992 and in India, it was introduced
PLATFORM
in 1999. Lenses are usually dispensed/recommended protection against UV rays. This product has become one
Crizal stands for “CLARITY”. It enjoys the #1 position
on brand awareness and performance amongst the
consumers. The Brand Crizal is largely responsible
for having introduced to the Indian consumer, the
importance of having the right lens fitted into their
spectacles. It is the most trusted brand in spectacle
lenses recognized in India and it resonates very well
across all the age groups who wear spectacle lenses.
Keeping up to the fast changing world and the need
for constant innovation, Crizal in 2016 has pioneered
by introducing the Prevencia coatings to provide
protection from harmful UV rays and Blue violet
Light. In 2021, Crizal introduced Blue UV Protection
Technology - providing blue protection for the entire
Crizal range. Thanks to continuous Innovation and
communication that resonates with the Brand Crizal
that has always been a market leader in providing the
best lens performance.
At Essilor, we believe that different lifestyle
needs differentiated solutions. To complement
lifestyle needs we ensure to offer relevant
solutions to the ever changing consumer needs.
Our success mantra is keeping consumer
needs at the core of all our research and
innovations. The brand Crizal helps in providing NARASIMHAN NARAYANAN
a holistic protection against reflection, COUNTRY MANAGER
scratches, smudges, dust, water, UV and other
enemies of clear vision to ensure a 100%
performance.
We consider Business partners and retailers BRAND
Breakthrough are the biggest advocates of our brand, we Speak
have a dedicated team to equip our partners
CAMPAIGN with training and dispensing the products. This Crizal is number one choice of customers
continuous conscious effort on Training and
when choosing a ophthalmic lens due to
solution based product offering has helped us
always be on the top of the mind for a consumer the significant benefits it offers the wearers.
Every spectacle wearer faces issues in clarity of their while selecting a spectacle lens. It provides wearers unmatched protection
against harmful light while providing clarity
vision due to the 5 enemies of vision ie, dirt, smudge,
of vision. We are very proud of Crizal latest
water, dust, and scratches in their daily life, Scratches
Innovation and the support it has gathered
and smudges being the most predominant. In 2022,
Essilor launched an improved Crizal product portfolio Riding the Adtech from our eye care professionals resulting in
Crizal’s reinforcement of #1 position in the
the best combination of scratch and smudge resistance WAVE mind of our consumers.
(Crizal EasyPro, Rock & Sapphire HR). We ran a digital
marketing campaign featuring Crizal Rock, which has
benefits. The campaign ran for 2 months in various digital
platforms like YouTube, Facebook & Google Discovery. The Evolution of products and the presence we have
The campaign resulted in a 10-fold increase in website in the digital space is just a peek into the focus Essilor
traffic to the Essilor India website. Brand lift studies and has as a Company in terms of technology. While
search lift studies also show strong numbers on the Essilor has multiplied its digital investment 3 fold
overall impact of campaigns. since 2018 , we ensure a constant online presence on
search and also all social media Platforms through
media investments to reach audiences organically.
FUTURE We also spike up our presence in the form of 360
Degree campaigns twice a year with impact buys
at specific touchpoints. We also make sure we are
Branding Trends present during elections, Budgets, Cricket seasons in
prime slots at primetimes to catch eyeballs. Most of
the communication also have a very strong CTA to
Consumers tend to recall brands that have a positive ensure translation to sale.
impact in their minds while thinking of a purchase. To bring In addition to the external Technological presence CUSTOMER
this recall towards our product offerings, we constantly we also have an internal B to B portal EssilorPRO that
understand the needs of the consumers through market is a real time one stop solution for all our Opticians Testimonials
research. This enables us to serve the consumers based for all their marketing/Finance and operational needs
on their requirement. Our recent study shows that future from Essilor Owned one today.... As usual...
trends are focusing more on Eye health. Keeping in mind Highly satisfied....
the maximum time spent on digital devices, there is a need - Soumen Mondal
for blue light protection lenses which are durable, value for
money and with the latest technology. www.essilorindia.com/products/crizal
2022
5 EDITION
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in 1968, our purpose was to finance Singapore’s achieved in 2018, we took on the responsibility to make
BRAND development and industrialisation. Since then, being banking seamless for our customers, thereby giving them
purpose-driven has always been a part of our DNA. We
the opportunity to spend less time on banking processes
Early Stages evolved from being Singapore’s largest bank to Asia’s and more time to do things that bring them more joy in
their lives. Hence by making banking joyful, we allow our
Safest bank, focusing on 6 core markets of Singapore,
India, China, Hong Kong, Indonesia and Taiwan. As we customers to Live More, Bank less.
As the former Development Bank of Singapore, founded aimed to be the best bank in the world, a vision that was
Present-day
BRAND
PLATFORM
Since 2014, the bank, in many ways, raced ahead of its
peers in transforming itself digitally. In India specifically,
DBS through its unique “phygital” model offers its
customers a different kind of banking experience - which
is less of a conventional bank and instead a forward-
looking tech company offering financial services. At the
same time, DBS continues its focus on purpose-driven
initiatives addressing sustainability issues and creating a
lasting impact in the lives of individuals and businesses
beyond banking. The evolved brand strategy refreshes
the brand promise and positioning, building on what DBS
wants to stand for and aims to defy the status quo of
what being a bank means.
Staying with the times! Our customers have
changed, their financial demands have
changed and so have we!
Being a bank for the times is to be more
like a start-up, more like a techie, more like an
eco-warrior, more like an old friend, more like
a business partner, and less like a traditional SHOMA NARAYANAN
bank. DBS with its approach as a different Managing Director - Group Strategic
kind of bank, evolved with the current wave Marketing & Communications
to ensure we position ourselves differently
ensuring our audiences know of our support
for start-ups, our dedication to innovation,
and our commitment to sustainability. We BRAND
blend our campaigns with these core concepts
to strengthen our brand positioning thereby Speak
staying with the times and our customers.
LOGO UNDER “Rather than fitting into the conventional
notions of a ‘traditional bank’, we are
a bank for the times - digital, agile and
the Lens FUTURE sustainable - a different kind of bank for a
post-Covid world.”
At the heart of our visual identity is the DBS logo. It Branding Trends
comprises of two elements – the logomark (DBS clover)
and the logotype. Our logomark is a four-leaf clover Technological Disruption: Harnessing emerging
representing the caissons in the foundation of the first technologies to quantify the impact across functions on
DBS building. In the early 80s, the clover was given a the bottom-line and customers stands to be something
facelift to make it softer, more modern, and to reflect our we actively work on. This is not just because we pride
new business focus. And at the centre of the clover, you ourselves in being digital-first but knowing how these
will notice a Spark. This symbolises the spark in all of us to technological changes could fundamentally reshape the
make banking joyful. financial system, and the way people bank in the future,
makes us adopt a tech-inclined culture.
Breakthrough Riding the Adtech CUSTOMER
Testimonials
CAMPAIGN WAVE “By being digital and paperless, DBS’
DBS, a #DifferentKindofBank e-way bill solution enables us to raise
the financial requests seamlessly. The
DBS Bank’s category-defying brand campaign ‘Live Our evolved brand strategy has positively impacted solution is simple, unique, enhances
more, Bank less’ envisions the bank’s belief that a different brand awareness and perception across attributes efficiency and saves cost.”
kind of bank is needed in a post-pandemic world that is such as trust, sustainability, digital innovation, and Indofil Industries Limited
more technology and sustainability-focused. In 2018, as it technology in the Indian market. This was made possible
“DBS understood our trade
turned 50, DBS told its customers it wanted them to ‘Live by integrating various AdTech and MarTech platforms
financing requirements well and
more, Bank less’. Four years on, the bank continues to defy into our operations and data-led decisions to quantity provided the solution in form of their
the status quo – this time, with its brand campaign, the the impact of our transformation on the bottom-line and platform, DBS IDEAL.”
bank makes it clear that it is more like a good friend, more how the brand is perceived. Blue Star
like a business booster, more like an award-winning techie,
and less like a traditional bank. w w w . d b s . c o m / i n di a
2022
5 EDITION
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for all patrons. DLF Retail has changed the way industry, having signed 158 marquee brands across
BRAND consumers shop by adapting to the customer needs categories in its 8 premium and luxury properties, in
with multiple offerings in their retail destinations.
Delhi-NCR. The organised retail industry has shown
Early Stages Despite the challenges posed by the pandemic, the signs of growth and recovery around the world, with
DLF Retail at the forefront!
brand has emerged as an undisputed player in the retail
DLF Retail has redefined India’s retail space by introducing a
unique take on ‘Mall Culture’ in India with its iconic properties
combining shopping, work, and leisure activities, all under
one roof. Having transformed the consumers’ purchasing
behaviour into a holistic one, DLF Retail established itself as
a pioneer in the industry with DLF Place, in Saket and now
has 8 malls, housing 900+ retail, F&B, and entertainment
brands! Through creative marketing campaigns, experiential
activities and the establishment of cohesive operations and
processes, the brand was able to transform its properties
Present-day
BRAND
PLATFORM
DLF Retail has been at the forefront of retail
transformation with the unique experiences it creates
DLF Retail has been a frontrunner in the industry
by being dynamic & providing consumers with an
elevated & holistic experience across its malls. In
this era of cutting-edge digitalization, it is vital for
businesses to incorporate technology in consumer
experiences ”...like DLF Retail!”
PUSHPA BECTOR
FUTURE Executive Director
Branding Trends BRAND
Speak
With consumers adopting omnichannel shopping
approaches, retail is set to reach an all-time high. Malls
are expected to see high footfall because of the holistic DLF Retail is all about revolutionising
the retail space to cater to wants of all
retail experiences they provide. The F&B industry
our patrons. All our properties have
becomes more dominant. Furthermore, the fashion,
been curated keeping the consumers’
beauty, and consumer technology space will gradually
expectations in mind, and our malls
grow with elevated sales! aim to keep servicing their patrons with
LOGO UNDER Riding the Adtech the best of retail, fashion, food, and
entertainment under one roof!
the Lens WAVE
We followed the same font and colours as that of the DLF
Limited branding, but we put our own spin on the ‘Malls’ DLF Retail has implemented various technologies in the
part of our DLF Malls logo with a coloured pyramid to functioning of its malls. From putting up smart displays
showcase our brand’s and the industry’s uniqueness. The to digital directories, interconnecting the entire portfolio
nine small black pyramids show cohesion, interdependence, of malls via the ‘Lukout’ app, booking parking spaces,
support and foundation, and all serve a common purpose and much more has been introduced, and has shaped an
- dedicated to achieving greater heights by way of the elevated retail experience for all consumers.
motto of “Building India”. The brand has used a colourful
one to reflect the multifaceted, diverse nature of the retail
industry and our DLF Retail portfolio of malls.
Breakthrough
CAMPAIGN
The #WeGotJabbed campaign was launched to
commemorate the Malls’ reopening after a lengthy
closure due to the pandemic. Ip’s with notable brands
like Tinder (Queer Made Weekend) celebrating the queer
community, Rang De Korea - A full-fledged Korean
cultural fest, collaboration with Comicon and so on. w w w . d l f . in / r e t a il
2022
5 EDITION
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efficiency in residential interior design comes with efficient team goes all out to deliver an end product
BRAND over 18 years of experience. Our team’s commitment that satisfies the client in every way. They accomplish
to prioritise customer service, has shaped D LIFE
this by staying abreast of international trends and
Early Stages into the enterprise it is today. Our well qualified and adding their own design twist.
D LIFE Home interiors is brand name of JM Lifestyle interior
projects Pvt Ltd, established in 2004 in Kochi, India, with
an aim to provide high-quality customized home interior
products and services in a timely manner, backed by a
robust team of incredibly talented and highly efficient
professionals, and through a wide range of innovative
systems. Over the years, we have been able to design
solutions that are truly unique, elegant and personal, to
best meet the needs and desires of our clientele.
Present-day
BRAND
PLATFORM
As of today, D LIFE has 16 exquisite showrooms
and offices, located all across South India. D LIFE
is planning to complete the South Inidia expansion
opening 6 new branches in 2023. The organisation’s
Over the years, our long-term goals have always
been to try and positively influence the lives of
clients and make a lasting impression on their
minds. We take pride in offering customised
and tailored, exclusive experiences to clients
through high-quality products.
JOBY MATHEW
LOGO UNDER Riding the Adtech Managing Director
the Lens WAVE BRAND
D LIFE’s logo is a representation of the beauty Speak
and simplicity that life offers. The simple logo has As our brand continues to offer 100% customized home’
remained as true to its vision since day one, inspiring interior designs, the rise of Adtech presents numerous At D LIFE, our mission is to shape spaces
and offer exceptionally rewarding
all those it encounters with its timeless message. possibilities. Drawing on behavioural market insights and
experiences for valued clients with
consumer demographics, we’ve strategically earmarked a
high-quality, sophisticated interiors
majority of our company’s business spends towards the
backed by timely execution and
Breakthrough online medium, especially considering the current scenario. by the client’s desire for the best, we will
superlative after-sales services. Inspired
We will be tailoring our upcoming campaigns to target
CAMPAIGN individuals based on their unique behaviour across multiple continue working towards creating the
perfect environments that reflect their
channels, allowing us a greater reach than ever before.
style and promote their wellbeing.
Our campaign which highlighted D LIFE as the “The most
reliable interior furnishing company in South India”,
offering 100% customized solutions to help customers
turn their home into a place full of beauty, just as
distinctive and special them, epitomized the spirit of the
brand. We are committed to bring happiness inside with
customized solutions.
FUTURE CUSTOMER
Branding Trends Testimonials
We understand that as designer products and services “Professional, process-oriented quality
become increasingly accessible, there will be people and time bound delivery. From design
who want something that isn’t seen everywhere. With to material selection, D LIFE is doing a
commendable job. The interaction with
technology and digital tools continuing to improve,
the team was pleasant right from the
craftsmanship will become even more prized.
design to delivery. Thank you D’Life for
Designing interiors in the virtual realm with designers all the great work you have done for us,”
across the globe, is also becoming a reality. People Rao Family, Prestige Augusta Golf village,
are beginning to rely on digital visualizations or VR to Bengaluru.
buy furniture, regardless of whether they are visiting
the store. d l i f e i n t e r i o r s . c o m
2022
5 EDITION
TH
including India, United Kingdom, United Arab Emirates, keeps Dr Batra’s® at the forefront alongwith innovative
BRAND Bahrain and Bangladesh with over 235 clinics and a pool technology, effective treatment procedures, compassion
of 300+ doctors who work relentlessly to provide holistic
and patient care at the core of – is passionate adherence
Early Stages healthcare solutions to over 15 million patients. What o the core principles of Homeopathy.
Our Founder, Chairman Emeritus and Padmashree
Recipient, Dr Mukesh Batra, believed that brands have
the power to outlive individuals. He felt that there was
a need to create a healthcare brand that will resonate
with his belief, this is what led to the formation of Dr
Batra’s® in 1982. It was originally known as the ‘Positive
Health Clinic’. After market research revealed that the
name ‘Dr Batra’s®’ had a higher recall, it was renamed.
Today, decades later, it is brand well recognized in India
and internationally.
Present-day
BRAND
PLATFORM
From a humble beginning in a small, single clinic to now,
a household name for safe and effective treatments,
Dr Batra’s® has expanded over various geographies
Dr Batra’s® stands for trust, professionalism,
technological advancements, and evidence-
based medicine. It’s a brand that people trust,
be it our services or products. We are driven by
the patient-first philosophy. Our brand is not
merely a logo. Our team of 300+ doctors and
over 400 paramedical staff strongly believes SANJOY MUKERJI
in and delivers our by-line - healing people, Group Chief Executive Officer
changing lives, thereby improving the quality
of the lives of the patients and consumers
through our services, aesthetic treatments, and
our natural and safe products.
BRAND
Speak
FUTURE “Dr Batra’s adheres to the principle of
LOGO UNDER Branding Trends delivering the best of holistic healthcare
solutions. Our doctors deliver the
promise of providing quality healthcare
in the diseases they treat and so do
In light of recent events, particularly the pandemic, the
our products, as their benefits are
the Lens whole, rather than just physical diseases, has emerged. unmatched”.
need for a medical system that treats the person as a
If we were to predict future trends- people would prefer
Dr Batra’s® Logo stands for the elements of the human holistic treatment, which addresses both their mental
body which are responsible for good health. The red and physical well-being. This is where Dr Batra’s® comes CUSTOMER
stands for blood - the purification of which connotes in, offering homeopathy as a way of life rather than just a
good health. The blue stands for water and air which are treatment option. Testimonials
responsible for human survival. The pill man represents
the harmony of the body with the mind and the
DURATION: 3 YEARS
Riding the Adtech “I was very depressed after losing my hair
environment
suddenly and it also started affecting my
behaviour. On my visit to Dr Batra’s®, a
Breakthrough WAVE detailed evaluation was conducted, along
with a computerized test to study the
CAMPAIGN We have transitioned from a print media driven I have started getting my hair back, all
condition of my scalp and hair closely.
thanks to Dr Batra’s®”
organisation to a digitally driven organisation. We
- Velachery, Chennai
conduct analysis on what works best for our patients
Our campaign ‘Phirse Bachpan’ struck a chord with the and then integrate those analytics across all segments to
masses at large. With 40% of our business coming from drive the best solution. Dr Batra’s website is innovative, DURATION: 2 YEARS
the hair segment and over 80% of adults experiencing hair content-driven, and employs a mobile-first approach to “I started Dr Batra’s® treatment 2
loss, #PhirseBachpan focused on how the unprecedented make it easier for users to navigate the site, which aids in years ago for psoriasis on my soles. My
hair loss begins in adulthood. #PhirseBachpan is a 25- the generation of website traffic. movement was restricted and I used to
find it difficult to perform my day to day
30 second film that begins on a high note with a child
activities. Now my soles are clear after
playing with his thick luscious hair and ends on a low
having taken the treatment, and it feels
note with an adult being disappointed with scanty hair. good to be back on my feet
We received a tremendous response as this campaign - Ashok Nagar, Chennai
evoked feelings of nostalgia while also emphasizing the
importance of acquiring treatment for hair loss. w w w . d r ba t r a s . c om
2022
5 EDITION
TH
aggregator industry in India has enabled us to become the 54 lounges currently operational in India. Building
BRAND a dominant player in the industry with over 80% share long-lasting relationships backed by deep knowledge of
in the domestic lounge access market in India. We have
the industry, technology innovation, process expertise,
Early Stages a global footprint extending to 1,400+ touchpoints in and business model across new high growth markets has
helped us generate value for our partners.
121 countries. We currently facilitate access to 100% of
Origin: 2013
Place of origin: India
Target demography: Global Card Networks, Card Issuers,
Corporates, Airlines, Travellers
Erstwhile Brand Strategy: One of the most difficult things
about developing a business is finding the right opportunity
to get started. That’s why focusing on building better
personal relationships is the key, once you get to know a
potential client’s pain points, the partnership will begin
to transform into more than just a cold-call transaction.
Building long-lasting relationships with not just partners but
co-workers has been DreamFolks’ go-to business strategy.
Present-day
BRAND
PLATFORM
DreamFolks’ first-mover advantage in the lounge access
l lks
s
k
Your Airport Experience Amplified !
Logo Guidelines:
C M Y K
DreamFolks 100 100 100 100
0 25 100 0
0 65 100 0
A visionary and incubator, our Chairperson & MD,
Liberatha Kallat was able to transform her vision
into reality by assessing the potential of the
airport service industry and realized the growing
demand among travelers for differentiated
LOGO UNDER services and luxury experiences. Chairperson & Managing Director
LIBERATHA KALLAT
the Lens Riding the Adtech
our logo should align with our overall brand persona. WAVE BRAND
While deciding the logo for our brand we were clear that
Much like DreamFolks, that is organizing the cluttered Speak
airport lounge & services segment in the country and The proprietary technology platform of DreamFolks
upgrading travelers’ experience to premium/luxury, enables users to access lounges via bank-issued credit As air travel becomes a preferred
choice of travel amongst customers,
our logo is clean, minimalist & sophisticated with slight and debit cards and also helps the clients customize their
we are looking forward to expanding
symbolic references. The O in the logo is the Sun - a customer acquisition and engagement programs. Our
and renovating our lounges for better
symbol often associated with power, positivity, hope and platform enables end-users to access airport services via
space utilization and to cater to our
clarity. Aligning & representing our journey as the first multiple channels such as bank-issued credit and debit customers’ needs. Furthermore, we
mover in the airport aggregator space in India. cards / DreamFolks card / mobile app based access etc. plan on expanding our presence both
domestically at the upcoming airports
& internationally in the Middle East
Breakthrough on adding more premium services for
& Southeast Asia region. Also plan
CAMPAIGN our clients & expand our product and
services portfolio throughout 2023.
- Liberatha Kallat, Chairperson & MD,
DreamFolks
DreamFolks aims to democratize the overall airport
experience, making it accessible and seamless to all
consumers, rather than a privilege to a set of business/
first class travelers or frequent flyers. Through integrated
marketing efforts, we strive to create an awareness about
our services offered.
FUTURE CUSTOMER
Branding Trends Testimonials
DreamFolks began effective operations
DreamFolks’ business model has a strong focus by facilitating lounge access services
on technology. The company is ramping up their for the consumers of Mastercard which
is also our biggest client as on date.
technology prowess and digitizing the services rapidly
This is testimony to the trust & long-
and aims to ensure that all entities on or availing of the
term relationships we build with our
services of the platform i.e., client, lounge operators and clients & partners. We have partnered
consumers, have a seamless & ‘hassle-free’ experience. with all leading Card Networks & Card
As an industry leader, we quickly adapt to the latest issuers in India.
trends & experience offerings that appeal to the modern
traveler and expand our portfolio accordingly. w w w . d r e a m f o lk s . i n
2022
5 EDITION
TH
Guarantee people’s quality of life in an increasingly absolute priority and we are a creative company, taking
BRAND urbanized world, offer people and goods smooth a proactive stance on innovation to meet tomorrow’s
mobility in an increasingly complex and interconnected
challenges.
Early Stages world and widen access to clean energy to actively expertise of its 18,000 employees at the disposal of its
With operations in 120 countries, Egis places the
contribute to saving the environment. Customer
satisfaction is a priority for Egis, and is central to how clients and develops cutting-edge innovation accessible
Egis is an international player active in the consulting, the manages its projects. Climate emergency, our to all projects.
construction engineering & mobility service sectors.
Egis design and operate intelligent infrastructure
and buildings capable of responding to the climate
emergency and helping to achieve more balanced and
sustainable development. Egis brand is associated with
excellence in delivering best in class project management
processes through expert manpower and tools. Now
62% of our work is outside France, with a close-knit and
fast-growing network of offices across every continent.
Creating a sustainable future means understanding both
the big picture and the local complexities.
Present-day
BRAND
PLATFORM
Our group strategy to 2026 is Impact the Future.
Customer-centric, is a strategy and a culture of
doing business that focuses on creating the best
experience for the customer, and by doing so
builds brand loyalty. Client-centric businesses
ensure that the customer is at the center of
a business’s philosophy, operations, or ideas.
Strategic acquisitions and brand partnerships are SANDEEP GULATI
part of our ambition to create a sustainable future MD
for ourselves, our clients and our communities.
They allow us to extend our strengths in key
regions and sectors, combining complementary
BRAND
skills to better serve our clients.
Speak
LOGO UNDER FUTURE Excellence in Delivery and putting
“Egis stands for Client Centricity,
the Lens Branding Trends Employees first. In addition, Egis’ focus is
towards positively impacting everyone’s
quality of life through improved
infrastructure. India is one of the very
Egis comes from the Greek word (aigis). The name of the Future will be technology driven in every industry. Every
few large bright spots of growth at
magical shield used by Zeus and Athena. Which evokes industry will go through a radical shift with the availability global stage and I firmly believe that Egis
positive associations with guidance, protection and of data, analytics, and wider reach of the internet. Our in India can significantly contribute to
safety. The ‘e” in script illustrates the human side. The firm belief is that digital technology and the climate are India realizing its growth ambitions. This
perfect circle represents the global offerings and places two indispensable and interconnected challenges. resonate deeply with my personal belief
the client at the centre of our expertise. And, green is the of maximizing our contribution towards
nation building.”
historical colour of the logo.
We are a creative company, taking a proactive stance Riding the Adtech
on innovation to meet tomorrow’s challenges.
WAVE
Breakthrough
CAMPAIGN Egis’ has revamped its operations in the region into a
sustainable future ready, tech enabled consulting brand
and has contributed hugely to its growth over the last
five years, incorporating the idea of #Impactthefuture.
Our strategic vision to ‘Impact the Future’ outlines how Technology and innovation are core of our business (a
we’re putting our ingenuity at the service of our local leader in BIM, a pioneer in digital twins).
communities all around the world. As one of world’s
leading engineering and operating firms, we hold
ourselves for today’s biggest challenges; fighting climate
change, the digital transition and meeting the needs of
growing populations.
Egis in India has initiated multiple CSR campaigns
including Egis Green Drive, supporting Chief Medical
Officers office, Gurgaon to build an IT COVID centre,
supporting NeeV, a school for under privileged
students to supporting The Earth Saviours Foundation
and many more. w w w .e gi s - gr o up . c o m
2022 207X115mm
5 EDITION
TH
an e-commerce powerhouse. ESR entered the Indian Target demography at the time: ESR India, since its
BRAND market in 2017 to help domestic and international brands inception catered to CXOs and supply chain leaders in
access Grade A industrial and warehousing facilities, scale
tier 1 cities.
Erstwhile Brand strategy: Strategy that propelled you
Early Stages their businesses and contribute to India’s growth story. to success at the time
Place of Origin: Redwood was founded in Japan in
2006, and global private equity firm Warburg Pincus The strategy revolved around creating visibility in key
Origin: Logistics infrastructure and reduction of logistics founded e-Shang in 2011; e-shang and Redwood merged micro markets, building a community amongst leading
costs are crucial to the success of any economy. India was to form ESR in 2016. ESR was listed on the Main Board of IPC partners, building thought leadership on various B2B
on the brink of an industrial breakthrough and becoming The Stock Exchange of Hong Kong in 2019. events and active engagements with the press to share
our optimistic plans about India.
Present-day
BRAND
PLATFORM
Acer is one of the most renowned names in technology
industry globally and in India. With over 23 years of
operation in India Acer serves customers across the
length and breadth of the country. Acer is committed
to strengthening the foundations with technological
innovations, and designing unique product lines to end
customers, enterprises, SMBs, governments, educational
institutions, banks and more. Acer is evolving with the
industry and changing lifestyles by continuing to push
for innovation in existing businesses, while expanding to
new territories.
177X111mm
There are three key learnings I can share, and
highlight based on my association with the brand:
• Good customer experience is a must.
• Less is more - Acer like its logo believes in
being simple and minimalist.
• Know your target market - it’s most important
for brands to succeed. ABHIJIT MALKANI
CEO
FUTURE BRAND
Speak
LOGO UNDER Branding Trends At ESR, we believe in making a difference
According to me, future branding trends would be more
the Lens focused on visual content branding. Metaverse and in new economy real estate by developing
Grade A industrial and logistics
virtual world will gain prominence. People’s preference
will look forward to. Today’s customers have become infrastructure, supporting India’s digital
economy with data centres and being a
Acer’s visual design has always been iconic & minimalist. conscious of the environment and look for products and
changemaker by integrating breakthrough
The first logo was a graphical representation of diversity brands that are sustainable.
sustainable practices.
and multitasking. After the rebranding in 1983, the logo
switched to blue and white. In 1987 the company got a
new name Acer and its logo, in two color variations —
purple and burgundy and monochrome. The redesign in Riding the Adtech
colour is a symbiosis of two colors blue and yellow. WAVE
2001 brought a simpler and neater version of the logo.
The Acer logo was redesigned again in 2011. The green
One represents boundless energy, and the bright green
represents the freshness, harmony, and originality of the ESR introduced an app to manage our facilities CUSTOMER
company. digitally, address customer concerns, create community
engagement and improve the experiences of our projects.
Testimonials
Breakthrough Thomas Bassøe, Head of Asia, CUBIC
stated, “CUBIC is excited to set up
CAMPAIGN location, the quality of the building and
our production facility with ESR. The
the understanding of CUBIC’s needs by
the ESR team contributed to a fruitful
During the Acer founding day we launched Make Your partnership and a great match for our
Green Mark campaign where we are encouraging every inaugural facility in India.”
user to make their green mark by being environmentally
conscious and practicing the 3-Rs Reduce, Reuse and Mr. Avijit Mitra – MD & CEO, Croma
Infiniti-Retail Ltd., said “We at Croma,
Recycle in their day-to-day lives. With the world trending
believe in getting closer to our customers
toward green, low-carbon economies and business
and serving their electronic needs in a
model transformation being driven by the impact of reliable and fast manner. The opening of
climate change, Acer has taken up our mission as a brand DC at ESR Sohna at Gurgaon is a step in
leader and pledged to achieve 100% renewable energy that direction as we expand our presence
by 2035 and we want all of us to join it the journey to in NCR.”
make a green mark. w w w . in . e s r . c o m
2022
5 EDITION
TH
proposition to young mothers, it has created valuable
BRAND context for the modern generation of urban families.
Bold packaging graphics and a communication
Early Stages underlining its technologically superior processing
back the evergreen status of Everest. Recent brand
creatives broke new ground and connected cooking
A dream was envisioned in post-independent India, when with young fathers, taking its fresh and innovative
tides of change were sweeping through the sub-continent. appeal to the next stage.
Way back in 1967, (Late) Shri. Vadibhai Shah felt the need The brand equity has translated into growth for the
for exploring the richness of Indian culinary secrets and brand at a higher rate than the category growth in the
amalgamation of various regional tastes. He had the last few years, further cementing its position as the
ability of understanding Indian spices and selecting the market leader in the category.
best quality from the lot. He recognised that Indian herbs • Geographical Spread: 65+ countries
and spices lay at the heart of a wide range of emotions, • Current Demography: 20 Million Household
traditions and values and mastered the art of creating uses Everest every day | Presence in Over 3000
unique spice blends that could suit the diverse palate of distributors and 10 lakh retail outlets
different regions and cuisines at a pan-India level which • Brand success as of today: Brand Strategy for your
still remains the core success formula for the brand. current success
Sticking to its single-minded focus on quality and
the core of being able to offer the best quality basic
Present-day spices (chilli, Turmeric, Coriander etc. powder) and spice
blends that are tried and tested. In communication
BRAND strengthening its platform built on ‘Taste’ and ‘Mother’
and giving due credit to the Mother with association
of Everest.
PLATFORM
Everest enjoys a contemporary edge that has remained
distinctly fresh over the years. By aiming its brand
What are the key lessons that you would like
to share with the others/ peers, based on the
learnings from your brand? Can you tell us how
your brand has reached the top? (100 words)
As we all know, a brand is a promise. At Everest,
we understand that what we put in our products
is what our families put in their mouths SANJEEV SHAH
every day and it’s crucial that we only create Chairman & CEO
the best quality products to gain consumer
confidence. It’s a promise and Everest has never
compromised on it helping it to gain absolute
faith, trust and brand love, which we realised BRAND
more than ever during the pandemic.
Speak
FUTURE It’s all a team effort and Everest believes in
its team – each member has deep rooted
values of integrity and sincerity in all
spheres of life, and cares deeply for them.
Branding Trends The passion, discipline and perseverance
Breakthrough overarching qualities of empathy, honesty
they bring to their work is a result of
CAMPAIGN Indians always prefer having freshly cooked hot home and strong ethics creating a strong team
of like-minded people.
food and so the need and demand for spices will sustain.
However, more satellite families and growing awareness
of eating healthy food amongst the young TG may lead
The first campaign was when Everest launched Tikhalal to the growth of ready-to-cook category and even foods
(red chilli powder) creating a differentiator and a brand that require different cooking methods like steamed or
out of a commodity segment and repositioning all others. grilled instead of frying. Everest is geared up for that
The position taken was ‘sahi teekha, sahi laal, khana segment also and slowly would be rolling out tasty
baney kamaal’ (perfect balance of natural red colour and comfort food variants manufactured under its stringent
pungency that makes your food excellent). hygiene parameters.
The second was when Everest positioned its range
of blended spices with its positioning line of ‘Taste mein
best, Mummy aur Everest’. This position was iconic as
all credit was given to the Mother who is undisputed Riding the Adtech
and the ultimate taste giver (authority) i.e. Mother which WAVE
authority as the best cook for any child and Everest merely
aids her to be the best thus owning the taste platform
is unquestionable. All campaigns of each variant with
different story lines followed with this single thread and The company has drawn up a roadmap to meet any other
all of them resonated highly with the audience. eventuality in the future and put into execution processes
Everest had also roped in Amitabh Bachchan as that include harnessing the latest AI technology, 100%
brand ambassador, scoring a big high in popularity; Big digitisation and ramping up infrastructure for increased
B’s larger than life, all time celebrity status underscores production and storage. E-commerce has greatly
Everest’s leadership position and consumers’ trust for facilitated their availability, in addition to traditional
India’s No.1 brand in spices. retail outlets.
Roping in superstar Mahesh Babu as a brand ambassador
is also a strategic fit, as the brand consolidates its growing
presence in the southern states. The super star adds his
weight behind Everest’s foray as a household name. w w w . e v er e s t f ood s . c o m
2022
5 EDITION
TH
BRAND financial needs of our customers. Fibe launched a host company’s target audience has grown from early jobbers
to include a more diverse customer base. The key lever
of financial products — short-term Instant Cash Loans,
Early Stages long-term Personal Loans and Buy Now Pay Later (BNPL) in the brand’s success here is that we’ve been able to
plans across health, edtech and consumer tech. The
recognise and anticipate the customer’s needs.
Early jobbers were a customer segment that was
underserved by traditional financial institutions when
it came to their short-term credit needs. This pain
point was identified by Fibe (formerly EarlySalary)
and launched a salary advance product to help early
jobbers bridge the gap between pay cycles. Our ability
to help those who are just starting their careers was a
fundamental reason for the success of the brand. We
launched the brand in Pune, its current headquarters, in
2016 and expanded to Bangalore, Chennai, Hyderabad,
Mumbai and Delhi in the same year.
Present-day
BRAND
PLATFORM
Fibe has expanded from a single product to becoming
a financial ecosystem enabling mid-income groups fulfill
their aspirations. We intend to evolve with the evolving
A product’s relevancy especially in fintech is
short-lived. There is always constant pressure
of evolving the product according to the
current market needs and developments.
Customer experience demands to be a
top priority since the category is highly
competitive. Transparency is key to lending AKSHAY MEHROTRA
since customers are trusting your product and Co-Founder & CEO
services or your workforce without physical
meetups. While automation has solved a lot of
problems by offering faster and more seamless
experiences, the human touch is what the BRAND
customer finds missing. Hence, transparency
is one of the important factors that help your Speak
brand grow.
“Creating affordability for all has been
Fibe’s mission. Innovative digital solutions,
effective advertising and superior
LOGO UNDER FUTURE market share. We understand what it takes
customer experience helped Fibe gain its
the Lens Branding Trends to be industry leaders and are committed
to delivering what our customers want.”
We have always positioned ourselves as a brand for Fibe’s branding has always reflected our audience. We’ve
lifestyle upgrades. The three dots in the logo create a been able to leverage technology to get invaluable
greater-than sign that denotes our customers’ aspirations. insights into customers’ preferences and behaviour.
The logo has a simple and casual look with a small case Along with the industry trends, it is always crucial to be
and curved edges that match the casual and fun tone of aware of customers’ preferences as it becomes the key
the brand. The colours that we’ve selected depict certain driver for the brand.
qualities of the brand such as teal for openness & clarity,
pink representing warmth & approachability of the brand, CUSTOMER
Riding the Adtech Testimonials
and orange representing money or wealth.
Breakthrough WAVE EarlySalary, and it has helped me a lot
I have been using Fibe since it was
CAMPAIGN Apart from traditional performance marketing programs, me during my cash-crunch days. Thanks,
with my credit score. It specially helps
Fibe deployed technology to effectively market its
products. Fibe! I am happy with the service.
Libin Biju
Fibe’s communication has been on the fun and lighter For instance, we launched the ‘App Handshake’
side, which has helped us in attracting the attention of campaign to celebrate the 1 million loans milestone With Fibe, I’ve found the answer to
our customers. We launched the ‘Month-End Collection’ where customers unlocked offers by just shaking their all my cash crunch problems. Services
like Buy Now, Pay Later are completely
– a quirky product range like biryani perfume to tide you phones. We also utilised voice analytics to predict
paperless and simple, and on top of it,
over till payday. This campaign got a reach of 17mn+, 5.4 product preferences for customers.
I also earn rewards. Thank you, Fibe, for
mn+ video views and a 50% increase in app downloads. being my one-stop destination for all
We launched the Apke Paise wali vibe with Tahir Raj things money!
Bhasin, positioning the brand as an enabler of lifestyle and Vikrant Mestry
experiential aspirations in a humorous way. The campaign
had a reach of 50 mn+. w w w . f ib e . in /
2022
5 EDITION
TH
Present-day Dhoni, Kiara Advani and Vijay Deverkonda. Currently,
BRAND we have 30,000+ points of sales in the offline market.
We are present in 750+ cities in the top metros and tier
Early Stages BRAND 2 & tier 3 towns. In online channels, we have almost
50% combined share on e-comm platforms.
aspiration to own superior-quality smartwatches from PLATFORM
Our research showed that country’s youth have the
global brands but budget is a restraining factor. To
address this need-gap we introduced Fireboltt. We started with a mere 0.3% market share. Today we
We have an in-depth experience of over 10 yrs in have close to 30% market share and are one of the
the wearable technology segment so the first thing that leading smartwatch players in the market. We were
we did was to get the product and pricing right. We declared the No 1 smartwatch player in India in Q1
ensured that both our hardware & software pieces are and Q2’22 by Counterpoint. We are also the fastest-
on point. Another thing that we focused heavily on was growing wearable brand in the world and ranked No 4
our channels of sales, both online and offline globally. We are endorsed by top youth icons like MS
To be an entrepreneur is to take risks and forget
about any fear that holds you back. Don’t give
up, because your time will come.
FUTURE ARNAV KISHORE
Branding Trends CEO & Founder
BRAND
With the growing influence of social media and OTT
platforms, future branding and designs will reflect the
type of content people are consuming. Branding will be Speak
influenced by social media trends and popular shows/
movies. A lot of young brands have already adopted this Arnav has always been a sports enthusiast.
Being an international lawn tennis player
trend and are enlisting employees to create influencer-
at a very young age, he has always had
type content for their official pages.
a passion to create something futuristic
and unique for sportsmen and fitness
enthusiasts. Combining his passion for
Riding the Adtech sports, technology, and entrepreneurship,
he is now exploring the world of wearable
technology and heading Fire-Boltt, an
innovative wearable tech company, with
LOGO UNDER WAVE the ambition to transform health, fitness,
and sports. Arnav Kishore was recently
featured in ‘Forbes 30 under 30 Asia’ List
the Lens We are developing a virtual AR experience for our users under the Consumer Technology category.
to make their online shopping experience as effortless as
possible. The tool will let users scan and analyze their faces
The logo symbolizes the entrepreneurial fire within and hands, thereby suggesting watch styles that suit them
Fire-Boltt’s young co-founders-Arnav and Aayushi the best. The tool will also enable users to experience the
Kishore. The font has been kept clean, simple, and bold features of the watch at the comfort of their homes.
to communicate reliability and connect better with our
TG-the youth. The orange & yellow color in the logo CUSTOMER
represents enthusiasm, energy, and adventure while the
Testimonials
black color signifies strength and elegance.
Ninja call pro plus is perfect for
Breakthrough beginners. Satisfied with the product.
- Mudhol Devanand
CAMPAIGN Great watch, with good features. Easy
and simple to use.
- Rajesh Panchanathan
#FireYourFire has been one of our biggest and most
The mic and speaker sound quality of
impactful campaigns so far. As a part of the campaign, Talk2 smartwatch is the best in this price
we collaborated with 150+ influencers, Bollywood actors, range. In short, I’m very satisfied.
and athletes in the country. Some of the biggest names - Sujit Kumar Singh
whom we collaborated with were Arjun Kapoor, Parineeti
Chopra, Kareena Kapoor, etc w w w . f i r e b o lt t . c om
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of biking and become the most loved bike brand in active life, adventure, fitness and style. There is
BRAND India. Our strength lies in core understanding of Indian a unique pride of owning a Firefox bike within our
customers; which fuels our passion to constantly
consumers and road conditions, and we introduce
Early Stages bikes designed on such research parameters. Our TG innovate and introduce great quality bikes which is
comprises young, urbane people constantly seeking
our core success mantra.
Firefox was launched in 2005 in a market scenario
where cycling was a traditional medium of transport.
Firefox being the pioneer, revolutionized biking as a
means of transformation. We introduced world class bikes
to Indian market and were driven by the sole purpose of
making great quality bikes which are a joy to ride. Our
bikes are designed for comfort and performance, with
world class components, lightweight alloy and steel
frames backed by ergonomic designs. Targeting teens
and young adults, Firefox has established biking as a
means of exploration, fun and everyday adventure.
Present-day
BRAND
PLATFORM
The brand essence of Firefox is to make world class
bikes and our goal is to inspire people to discover joy
At Firefox we take pride on our deep
understanding of Indian consumers, their
physique and Indian roads. This helps to create
bikes with world’s best components which are
best suited to Indian consumers. Our frame
designs and bike features are guided on these
understandings. SRIRAM SUNDRESAN
CEO
Riding the Adtech
LOGO UNDER WAVE BRAND
Speak
the Lens We are fully focused to expand our tech portfolio. We At Firefox; we are passionate about
cycling, and the cyclists are at the heart
have introduced Avatar, India’s first automatic smart bike
of all our decision making. This enables
Firefox has a rugged tonality and imagery. And that is the built on the Enviolo CVP Hub technology. Adventron is
us to create world class bikes which are a
zest of the brand. The grunge imagery comes out in the neon from our e-bike category, and we are expanding this
joy to ride and loved by our consumers..
orange logo of Firefox. And the fox head logo complements category by introducing more advanced App controlled
the cool rugged adventure appeal of the brand. E-bikes to disrupt the market soon.
Breakthrough
CAMPAIGN
Our recent brand campaign “Find your trip, Find your ride”
features real life heroes, who have heard their calling to
follow their passions; breaking regular patterns of life and CUSTOMER
create something noteworthy. The campaign fosters Firefox
value to find your own calling, and create life on your terms.
Testimonials
“I have been using Rapide for a year
FUTURE now. To be honest it’s a great companion
during this pandemic. I am in love with
the roads and my morning rides.
Branding Trends It’s easy to handle both on-road and
off-road. Excellent build quality!!!
The pandemic accelerated technological revolution,
The build quality of the Firefox bicycle
with consumers shopping online and seeking a uniform
is really great. Easy to ride. I bought this
experience both online and offline. We are investing
in green color and looks dashing. The
in best-in-class technology to provide personalized name of bike is Bad Attitude and is bang-
experience across all touchpoints. on. Overall excellent product. I would
Also, as mobility trends towards E-bikes and tech, we definitely recommend it.”
are shifting gears to introduce and expand our existing
portfolios. w w w . f ir e f o x b ik e s . c o m
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BRAND addition to this, we also have presence in South East Asia, a larger willingness to collaborate. With growing health
Middle East and South Africa.
awareness, changing attitudes towards preventive
Brand Success as of today : Our motto is Defining
Early Stages tomorrow today. Covid 19 disruptions exposed the healthcare and an increasing onset of lifestyle diseases,
we clearly see this as a big opportunity that GenWorks
gaps in the Healthcare delivery across the country. The can impact for Affordable access.
We are a healthcare solutions provider formed to impact healthcare system has now reset to a new normal, with
affordable access, backed by Wipro GE as a strategic
investor.
Erstwhile Brand Strategy: committed to solving three
fundamental challenges in the Indian healthcare system:
Access, Affordability and Adoption. Our mission is to
work towards a healthier India by improving clinical
outcomes at every nook and corner of the country. In the
beginning, we expanded distribution access and played a
significant role to broad base and build our portfolio for
solutions that impact prevention and early health.
Present-day
BRAND
PLATFORM
We currently operate in over 700 districts across the
country and have 30 plus OEM partners and have over
400 employees serving as our customers in healthcare
areas such as screening, diagnosis and intervention. In
LOGO UNDER
the Lens
Our logo was conceived by a young design graduate
studying in the US. We wanted a logo that captured our
vision of bringing healthcare technology to At GenWorks, we take pride in providing
all parts of India. The inspiration for the logo came from solutions in all connected care areas such as
our first investor: GE healthcare. diagnostics, IVD manufacturing and clinical
services. We believe in tailoring products and
services based on our customer needs and
Breakthrough requirements, apart from providing affordable S GANESH PRASAD
healthcare access to people all over India. We
CAMPAIGN also have strategic partnerships with some of MD, CEO
the best brands in the world, setting us apart
from our competitors.
GenWorks has identified the following care areas that BRAND
can be a big impact : Nephrology care portfolio at GenWorks. Strategic
• Women Wellness partnerships with Karkinos and Panacea Medical will Speak
• Critical Care advance the Oncology care offerings and partnership
• Renal Care & Oncology with MODT will add to the Femtech portfolio at “We believe Technology & Connected
GenWorks care will play a significant role for
At Genworks, we believe Technology & Connected Care healthcare providers to take healthcare
will play a significant role for healthcare providers to delivery closer to homes and diagnostics
at home”
conducted a Femtech road show at medical colleges in Riding the Adtech
take healthcare delivery closer to homes. We recently
WAVE
Tamil Nadu, Jharkhand and Uttar Praesh.
FUTURE Technology is at the core of what we do. GenWorks, has
over the years redefined its role as a customer-centric
Branding Trends organisation, improving productivity, efficiency and
clinical outcomes for our customers. At every turn, we
have reinvented ourselves to serve our target segments
The future for GenWorks in unleashing the potential of better. With our home grown connected care portfolio
strategic partnerships. Recently GenWorks announced and our AI (artificial intelligence) enabled devices we are
a merger with Browndove which will add nephrology ensuring affordable access through technology. We are
consumables manufacturing capability. A strategic one of the first healthcare technology companies that
partnership with Renalyx will help strengthen the have leveraged digitization within the marketing function.
w w w . g e n w or k s h ea lt h . c om
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brand of choice for the rapidly evolving world. It wants exclusive showrooms & 520 dealer outlets across India
BRAND to build a cohesive space through Smart Furniture & online through its own website & marketplaces. They
Choices that reflects Success, Progress & Growth of
inspire, meet & enable the consumers evolving lifestyle
Early Stages Self & Family. It thus provides beautiful, thoughtfully and home requirements thus unlocking growth for the
brand.
designed furniture solutions offline through its 450
Godrej Interio is the furniture arm of Godrej & Boyce
headquartered in Mumbai, India. It started its journey
from manufacturing the humble Storewel cupboard
in 1923 to a product portfolio that comprises of wide
range of solutions for office spaces, homes, kitchens etc.
Godrej Interio have always believed in going beyond the
mundane and therefore consistently provided innovative
products to the customer. Launched over 100 years ago
in India, the promise of making homes brighter & better
by bringing in aesthetic and efficient designs has always
been established through consistent communication.
177X107mm
Present-day
BRAND
PLATFORM
Godrej Interio, one of the country’s oldest and most
trusted brand has repositioned itself as the habitat
86X83mm
Godrej Interio, being one of the country’s oldest
and most trusted furniture retailers, pivoted
to cater to the convenience demanded by its
customers. With design thinking being the root
of every innovation, it has always believed in
going beyond the mundane and delighting its
customers. SUBODH MEHTA
Sr. VP, Sales and Marketing, B2C
FUTURE BRAND
LOGO UNDER Branding Trends Speak
the Lens Brands need to truly commit to the omnichannel strategy as of every innovation, Godrej Interio as
With design thinking being the root
the customer journeys have become truly hybrid. The online
& offline experience must truly be geared to seamlessly a brand is offering the essential range
Godrej Interio’s sees its creations as objects that are in & every brand touchpoint must be in sync to provide a of affordable products that come with
good quality, functionality, design, and
serious relationships with the space they inhabit and consistent experience in context of the stage of the journey.
sustainability at an affordable price with
the people who use them.At the end of the day, that’s
assured warranty to the customers.
what we wanted the brand to be about - adding value
to people’s lives through great relationships.Our Brand
Mark is the representation of the core philosophy Riding the Adtech
bold visuals, we created the face of an easy going, WAVE
that guides the brand “we add value, through great
relationships”.Armed with a distinct voice and bright,
everyman brand.Cera Godrej Interio,our brand font is
great for clean and playful communication for print & The traditional media channels need to be complemented
digital. with a strong ongoing digital presence so that once the
consumer searches online about the product to discover
more, he/she is then guided into the brand funnel. It is
Breakthrough not a zero-sum game and shouldn’t be viewed like one.
CAMPAIGN
Godrej Interio unveiled a digital video campaign as part
of its new Kitchen campaign which highlights how its
Modular Kitchens are made for the great Indian family.
We Indians are very passionate about our food and
how it is prepared, and this naturally places very unique
demands on the Indian kitchen. The campaign focused CUSTOMER
on how Godrej Interio Kitchens are well equipped to
meet these demands with our deep understanding of Testimonials
the Indian consumer and a relentless focus on quality,
thoughtful design, and innovation. Our strategy which ’Pending
was based on this insight resounded well with the
masses. w w w .g o d r e j i nte r i o . c o m
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a mission to change the lives of people, has world manufacturing facility in Greater Noida, caters to the
BRAND class partners- Casarte, Leader, GE Appliances, Fisher needs of customers as part of its core philosophy of
& Paykel, Aqua, Candy to build personalized smart
‘Inspired Living’. Haier also received ‘The Most Energy
Early Stages appliances and is aligned with GOI’s ‘Made in India’ Efficient Appliance’ award by BEE, Power Ministry, GOI
at NECA 2022.
initiative. Haier with the backing of its state-of-the-art
Haier started in 2003, with an emphasis on customer
inspired innovation, offering India centric products,
promising quality. It established its manufacturing plant
and headquarters in Greater Noida in 2019, supporting
‘Make in India’ and ‘Made for India’. The facility is focused
on innovation & addressing local needs. Products
based on Inspired Living philosophy– Bottom Mounted
Refrigerators, designed for the Indian dietary and storage
needs, washing machines operating in Zero-Water-
Pressure, AC with Air-Purifier & Self-Clean technology
and India’s first side-by-side refrigerator.
Present-day
BRAND
PLATFORM
Haier, the Number 1 Global Major Appliances Brand
by Euromonitor for the 14th consecutive year, has
Haier draws inspiration from customers,
combining it with three decades of
technological and industrial know-how to
deliver tailored innovations, and products
at the forefront of design and make life
comfortable and straight forward.
NS SATISH
President
FUTURE
Branding Trends BRAND
Speak
LOGO UNDER AI & IoT opened the appliances segment where AI & IoT opened the appliances segment
interoperability will make smart homes more accessible.
Appliances are compatible with smart devices- Alexa &
where interoperability will make smart
homes more accessible. Appliances are
the Lens Google Home for operating with voice; Smart Haier App compatible with smart devices- Alexa &
personalizes schedules for the appliances, get reminders,
Google Home for operating with voice;
monitor daily energy consumption.
Smart Haier App personalizes schedules for
Haier’s identity moved from an ‘Emotional service
the appliances, get reminders, monitor daily
company’ to a ‘Technology + service solutions’ energy consumption.
company. Haier logotype has unique features making it
recognizable. It is our primary signature represented in Riding the Adtech
dark background, white is used. The blue logo represents WAVE
Haier blue, written in blue letters using a sans-serif style.
Where contrast needs the logo to be represented on a
our devotion to customer inspired innovation. We listen
to consumers so we can gain a genuine understanding Haier has Tuttler for Refrigerators & ACs using Audio
of their needs, and we work hard to give people from all Identification tools. XAXIS Places Pilot Campaign where
walks of life a smart home experience. Haier products were available by mapping Haier Multi-
branded stores, driving 9k store visits to 100 retail stores
across 4 cities.
Breakthrough
CAMPAIGN CUSTOMER
Testimonials
We connect with customers & build a strong brand ’Had doubts about the brand but after
recall. The Perform Big, silently campaign for the success use of it I bought two fridges from the
of Indian women lauds accomplishments as they work same company, very cost effective and
silently, creating a connect with the audience. Haier929 under the budget.
Abhishek
washing machines champion performance effectively
and efficiently. We recognize real-life performers who
Haier products are one of the best as of
made it big silently by letting their work speak to make now. I purchased Haier AC it’s been two
India proud. Bottom-mounted refrigerator’s campaign years very good.
Scientist Vs Consumer built awareness for homemakers’ Nadeem Ahamed Baji
storage problems, reflecting how Haier strives towards
a healthy lifestyle for its consumers through innovation. w w w .h a i e r . c o m/ i n/
86X69mm
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It owes its current success to pursuing segment like ‘Free Design Service’, ‘Doorstep Consultation’,
BRAND specific strategy to deliver unprecedented value to its ‘Free Carpenter Training’ etc. strengthened the value
customers. Pioneered the concept of Application Centres
proposition. Sustained brand building created strong
Early Stages for a ‘touch and try’ experience. Value-added services brand equity.
Hettich originated as a family-owned business through
production of Piano Hinges on a semi-Automatic Machine
in 1888 in South Germany. It moved to East Westphalia in
1930 and its current HQ is based in Kirchlengern since then.
Hettich entered India in 2001 through a joint venture
with Adventz Group and within a short span of 7 years
attained market leadership. The cornerstone of its initial
success was the unwavering focus on cutting-edge
product quality and customer centricity backed by a
disruptive marketing strategy of operating as a B2B2C
brand vis-a-vis a pure play B2B brand globally.
Present-day
BRAND
PLATFORM
Globally, Hettich is one of the largest manufacturer of
furniture fittings with presence in almost 80 countries.
In India, Hettich is perceived as an aspirational lifestyle
brand with top of the mind recall.
• Pursue ‘Customer First’ policy
• Tailor-make your marketing programs for
each customer segment
• Think disruptive & challenge the set norms
for unconventional growths
• Deliver enhanced value to the customer
everyday ANDRE ECKHOLT
LOGO UNDER • Invest in sustained brand-building Managing Director
•
Experiential marketing counts
the Lens
The owners of Hettich believe that they came to success FUTURE BRAND
reflected in the logo. The four lines are drawn in four Branding Trends Speak
through the use of 4 secrets of success, which are directly
different colours – blue, green, yellow and red represent Hettich has always been at the forefront
of providing cutting-edge fittings
four Hettich secrets to success. The secrets are the main A higher % of marketing spends will continue to shift
technology to its customers to enable
brand’s values: awareness of quality, joy of innovating, towards digital with interactive content marketing,
them create space-efficient, trend-
constant dialogue with the customers and reliability. influencer marketing & targeted marketing with
setting furniture designs. We have been
In addition, the expressive logo demonstrates firmness focus on personalization will gain more prominence. investing on a sustained basis in brand-
in decision-making, adherence to clear principles, and a Similarly experiential marketing including AR/VR building to create a strong brand that
guarantee of high quality. led immersive experience will gain more traction delivers a great value proposition to both
especially in categories where ‘touch & try’ experience the end-consumers and B2B customers.
The Economic Times Best Brands 2022
is important. E-commerce will continue to increase in
recognition is a testament of our great
importance and marketers will have to tailor-make
Breakthrough their omnichannel marketing strategy for a seamless brand equity and the unflinching trust
that our customers have in the brand.
CAMPAIGN customer experience. delivering exceptional products and
It further strengthens our resolve of
experiences as always.
2 TV campaigns tapped human emotions to tell stories Riding the Adtech
solutions in a contemporary kitchen. The Bedroom film WAVE CUSTOMER
product stories. Kitchen film depicted ‘Envy’ between
two high-class housewives to showcase Hettich fitting
used ‘Humour’ to depict camaraderie between father and Testimonials
son to showcase effortlessness of Hettich sliding systems. Hettich has been embracing technology to reach out
to its customers, engage them, sell and even provide
HHettich has been our preferred supply
after sales-support. Although being a late entrant
partner for hardware and fittings. Our
in the digital space, the brand has started investing partnership has been mutually beneficial
heavily in digital marketing to target customers who and has evolved from transactional to
are high on intent and affinity. It has created virtual collaborative.
brand experience of its Application Centres and Mr. Rajendra Charatkar
even has an e-shop for an omnichannel approach. Godrej Interio
Similarly, for lead management and sales-support,
The brand stands for innovation,
it has robust CRM systems in place, which assist in
excellent products, and value for money.
customer acquisition, complaint resolution and Innovation in products makes us specify
customer retention. the entire range of products.
Pratap Jadhav, Architect
www . h e t t i c h . c o m
2022
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chimneys have been the key driving category. We Appliances is the No. 1 brand in the auto clean chimney
BRAND continue to be a clear and strong No.2 brand in the segment and amongst top brands in the category of
overall chimney market and the biggest chimney brand
hobs. In other home appliances business, water heaters
Early Stages on digital channels. Also indisputably Hindware Smart & air coolers have been the driving categories.
The consumer appliances business of Hindware started its
journey in 2014 and since then has grown immensely. From
just kitchen appliances, today the company has diversified
into categories like water purifiers, fans, air coolers, water
heaters, room heaters etc. and continue to add new SKUs
to all our key categories. The heating appliances business
of the company is a JV with Groupe Atlantic, France. The
Company also forayed into the furniture and kitchen
fittings segment, through a strategic marketing tie-up
with Italian company, Formenti & Giovenzana.
Present-day
BRAND
PLATFORM
Over these years, the brand has received extremely
positive response for all its appliance categories from
consumers in India. In kitchen appliances business,
We partnered in our early days with the leading
ecommerce giants and built up a category i.e.
chimneys that never existed then at ecommerce.
It has today given us an advantage to connect
with our consumer directly. The brand is agile
towards the consumer behavioral changes and
lifestyle needs. SANDIP SOMANY
LOGO UNDER Chairman and Managing Director
the Lens Breakthrough BRAND
In 2022, we went through a brand unification exercise, CAMPAIGN
bringing complete product portfolio under one brand Speak
‘Hindware Smart Appliances’. It was a step towards Extending our thought on the MaxX Silence Technology The rise in demand for technological
solidifying the brand and communicating what it range of Chimneys which produces 32% less noise when advancements and innovation in
reflects— a smart, futuristic and truly human-first compared to conventional auto-clean chimneys, we launched appliances has helped us establish
tech brand. The new identity, aims to lead industry as a digital film conceptualised on the social stigma that still a strong presence in the Consumer
appliances segment in India. Today, we
innovative, smart and connected appliances brand that exists in Indian homes, wherein the girls or families shy away
are one of the fastest-growing consumer
deliver ease, simplicity and happiness to consumers. The from talking about the early days of menstrual cycles. Taking
appliances brand in India, with the widest
new logo comprises of bold black colour representing a stance against this regressive notion and with the intent range of IoT-enabled appliances.
progressiveness. It further incorporates the smart power to educate, the core idea of the film was knit around the
button replacing alphabet ‘e’ defining connected living. concept ‘kuch awazein dabni nahi chahiye, aur kuch sunni
nahi chahiye’ pointing towards the unwanted chimney sound.
FUTURE
Branding Trends
TURN YOUR
KITCHEN With an increased digital penetration and consumers
INTO A WORK spending lot of time over the social networking sites
OF ART we see the consumption of video content going up
enormously. Also visual content such as GIFs, charts,
infographics, along with videos adds to generate new
leads more effectively on social media.
Riding the Adtech
BUILT-IN OVENS
CHIMNEYS BUILT-IN HOBS DISHWASHERS & MICROWAVES
WAVE
KITCHEN SINKS INDUCTION COOKTOPS WATER PURIFIERS WATER HEATERS
Consumers today seek modern technologies and
innovative features, that bring convenience and ease of
To buy online, visit: www.evok.in/hindware-appliances WhatsApp Support 1800-103-3300 /hindwareappliances access. We expect demand for internet enabled appliances
+91-8069166666
+91-9642500004
Scan the QR code with your
Also available at: mobile to know more about to rise in the coming years. Also, energy-saving, gesture-
Hindware Appliances products.
*All airflow/suction and sound emitted mentioned are as per ideal test conditions. This may change depending on size of kitchen and other factors like environment, ambient noise, operating voltage, accessories
used, etc. Pictorial representation shown may vary from actual product. For more details visit hindwareappliances.com ## Services available in selected cities & outlets.
control appliances are trending and see huge demand. w w w. h in d wa r e a p p l ia n c e s . c o m
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provide for the patients in India esp. his birth place, standards and outcomes. HOSMAT boast itself for
BRAND Banglore (Bengaluru). Thus, the Brand HOSMAT (Hospital having the negligible post-operative hospital borne
for Orthopaedic, Sports Medicine, Arthroplasty, Accident-
infections till date.
To be up with the age and era HOSMAT is evolving
Early Stages Trauma) came in existence. The target demographic to mewers and better technology advancements
was Bangalore and areas within 10 kms to the center,
which later grew to Karnataka and neighbouring towns/ such as World 1st 1.5 tesla Signa Prime MRI by GE,
While practising for 16years in USA and being the Chief districts and slowly to whole India with major focus on Karnataka’s second fully automated Joint Replacement
of Orthopaedics at Claremore Hospital, Oklahoma, USA; Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and Robotic System and customer (internal & external)
he dreamt to start and develop much better facility to North East Indian States. customer centricity.
Present-day
BRAND
PLATFORM
HOSMAT is a brand that reverberates 30years of
Medical Excellence, Compassion and Care.
It has grown to 3 units and became the India’s
largest group of Orthopaedic hospitals with 29
Operation theatres and 500 bedded group.
A sole proprietary in the age of multiple investors,
partners and joint collaborators.
Have treated more than 1.5 million patients from
India & Abroad, while maintaining the highest quality
The change of brand and identity is not a simple
task of drawing and pasting but it’s a task to
make it retainable and relatable. There needs
to be a constant focus on brand recall and
brand imaging which are both time and finance
consuming. We need to move and change with
the changing perception of the generation and DR. THOMAS A CHANDY
the decision makers. Chairman Managing Director (CMD)
LOGO UNDER Cricket Tournaments. and Chief of Orthopaedics
the Lens hospital getting treated for injuries. And also both Indian BRAND
Many Indian cricketers are coming to HOSMAT
Men and Women cricketers have come to HOSMAT
The initial logo of HOSMAT was inspired by the early life hospital and have under gone Bone Density Test (BMD). Speak
hospitals in which Dr. Chandy has worked. It depicted Name a few M S Dhoni, Kohlii, Rohit Sharma, Mithali Raj,
doctor with welcoming hands and tag line “Medical Harmanpreet Kaur and others. HOSMAT Hospitals serve the entire
Excellence with a Human Touch”. While retaining the Country of India. And also patients from
aesthetics the logo now depicts angelic wing and tag the neighbouring countries. Our Mission
used to depict fluidic characteristic and sense of being FUTURE affordable to everyone in our society, by
is to provide excellent health care that is
line “Your Life Matters” with new age fonts Righteous
and Lato. The curved edges in both logo and fonts are
the stat-of-the-art technology. HOSMAT
has an unique scheme –“ Make Me Walk”-
colours are Blue and Red where Blue is used to emit Branding Trends able to walk due to birth defects in the
in safe and protected environment. The primary brand
wherein we treat children who are not
a feeling of Trust and Reliability as well has the tone feet. HOSMAT has 4 Charitable Trust,
of calmness and cool. Whereas, Red is a colour that The future is all digital with 5 second make or break window. through these trusts; we are treating
depicts matter of importance, blood which is fluid for The younger generation are “Know it All” and only digital. lakhs of patients at a concessional rate.
HOSMAT is a patient-friendly as well as
life. Elements are used that is a subtle abstracted form They have less patience and screen time and hardly any
employee-friendly hospital. The success
of the Wings of courage, and a depiction of the Guardian print inclination. There importance is more towards self-
rate at HOSMAT is very high due well
Angel Wings. Element design, which shows fluid waves comfortability and easy accessibility. The attitude is more
qualified and skilful Surgeons and Staff.
in different levels of opacity within the triangular shapes. service oriented with basic as granted and obvious. Thus, We are giving lot of importance to
the brands needs to be up a notch with 5 seconds to make Infection Control and our Infection Rate is
a statement and leave an impression. very low and it is 0.1 %.
Breakthrough
CAMPAIGN Riding the Adtech
The major breakthrough campaigns that HOSMAT has WAVE
undertaken is educational and informational along with
rewards and recognition that have gone well with the HOSMAT understands that though a Digital Era still
masses. HOSMAT has educated Auto Rickshaw drivers there are generations that are print dependant. Hence,
and Traffic Police, wardens and Officer on FIRST AID/ BLS a balanced approach is taken with focus BTL practices
(basic life support training). such as park and neighbour hood camp activities, CME,
HOSMAT carries out yearly health check with outreach clinics and digital/ ATL marketing.
complimentary ENT and Pulmonology screening for HOSMAT is trying newer initiatives and campaigns
Karnataka Police Staffs/Officers. in both online and offline media. The rule that governs
We are the frontline medical staff at all the major the ads and strategy at HOSMAT is Give and Take.
sports event in Bengaluru esp. International & National There is not stake for push marketing. www.hosmathospitals.com
2022
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(L to R) Yatin Shah, Co-founder, 360 ONE and Karan Bhagat, Founder, MD & CEO, 360 ONE at the press conference of 360 ONE's brand relaunch.
and spirit, change champions, people-oriented, rigorous, purpose has remained the same since 2008: Performance
BRAND and risk-conscious. With 27 domestic and international Plus. It’s the long-term performance we deliver to client
portfolios through various market cycles. Plus is the
locations, 360 ONE Wealth resonates with HNIs, UHNIs,
Early Stages rising affluents, including the next generation. Our brand personalized care we take of each client.
We began our journey as IIFL Private Wealth Management
in Mumbai in 2008 as part of IIFL Group. Looking back,
we could not have had a more opportune start. With
values such as simplicity, modesty and client-centricity at
our core, over the last 14 years, we have evolved into a
brand offering wealth management, asset management,
lending solutions and estate planning services. In 2019,
we demerged and listed as a separate company on the
stock exchanges. Now rebranded as 360 ONE Wealth, our
new name states our approach to advice and service.
Present-day
BRAND
PLATFORM
Our brand makes us synonymous with offering holistic
wealth management services. Our values revolve around
client-centricity, entrepreneurship, being right in letter 360 ONE captures our commitment to clients: Anirudha Taparia, Co-Founder & Joint CEO, 360 ONE Wealth.
Our brand purpose goes beyond a simple vision
and mission statement; it reflects what we’ve
always offered our clients: Performance Plus. A
distinct brand such as 360 ONE Wealth, allows
us a sharp focus on our clients and product
offerings. 360 ONE epitomizes two words that
are extremely important to us – ‘360’ represents KARAN BHAGAT
the holistic view we take of the ‘ONE’ person Founder, MD & CEO, 360 ONE
whose interests are always first: our client. Our
biggest strength is to intuitively learn the way
our clients perceive their prosperity and to help
BRAND
them effectively manage it.
Speak
FUTURE 360 ONE conveys the values and strengths
IIFL Wealth & Asset Management is now 360 ONE. of our past and aspirations for the future
LOGO UNDER Branding Trends
Nowadays, customers gravitate towards digital content
the Lens which brings them value, is interesting and insightful.
Catering to clients’ nuanced needs, marketing needs to
be more authentic and customised to needs of the target
Our new logo is minimal, contemporary, yet bold, and audience and delivered digitally. We’re already witnessing
new age. It has been designed keeping the next decade in firms optimally leverage adtech solutions to understand
perspective. The 360 and ONE move freely around the ‘O’ client preferences.
in a clockwise/ counter-clockwise motion to signify the
holistic, always-on approach, 360 ONE Wealth provides
clients. The 360 ONE Wealth logo is represented with its
own key colour, that visually differentiates it. We’re also Riding the Adtech
the first wealth management brand in the country, to
have a sonic identity, which is the essence of our brand WAVE
translated into audio.
How technology is leveraged at the back end and how
Breakthrough it’s used for client personalisation, is what matters
most. We have been optimally using technology to
CAMPAIGN better understand our clients’ nuanced preferences.
For instance, the specific type of content that clients
consume, and accordingly creating thought leadership,
articles, podcasts, and blogs.
All our key stakeholders including our clients, welcomed
and appreciated our bold move, which reinforced their
trust in us, to initiate a change in the name of our brand,
especially at a time when we are already an established
name in the industry. The launch of our rebranding
campaign in 2022, garnered overall positive feedback and
engagement from industry peers, clients, shareholders
and investors alike. www . 3 6 0 . o n e
Glossary
Aadhar Housing Finance Firefox Bikes Renuka Sugar
accu-chek GenWorks Health ROOHAFZA_HAMDARD
Acer India Godrej Interio Royal Sundaram
ALD Automotive Haier Appliances India SAS
Allied Digital Hettich India SBI
Aptech Hindware Home Innovation Sify
ARMAF Hosmat Signature Global
Artistry IIFL Private Wealth Management Sopra Banking Software
Asian Granito India Indegene Sopra Steria India
Astral Ltd India First Life SRM University-AP
Bajaj Capital Indo count SRMB Steel
BAYER (CONSUMER HEALTH IRIS StarAndDaisy
DIVISION) Kaspersky Tata Kosh
Being Human Kazo Tata Steel
Bhutani Group KP Group Tatarealty
Birla Aerocon (HIL) Lutron The House of Abhinandan
Birla Estates MediBuddy Lodha
Bonito Designs Metro TVS Motor
Campus Activewear Mitsubishi Vedix
Capgemini MOTOROLA VIBGYOR
Careernet NEC Viraj
Centre For Sight Nirmal Poly Plast Pvt. Ltd. Wavin
Charak Pharma (Kolorr) Wockhardt Hospitals
Charminar (HIL) Nutrilite wonderchef
Crizal Omaxe YATRA ONLINE
DBS Bank OnePlus
DLF Retail parashospitals
Dlife PGIM India Mutual Fund
Dr Batra Pipeline Infrastructure-PIL
Dreamfolks Services Limited Polycab India
Egis India PULKIT TMT BARS
ESR India RACL Geartech
Everest RBPPL
Fibe REC Limited
Fire-Boltt Reliance General Insurance
2022
5 EDITION
TH
Disclaimer
The Economic Times BestBrands 2022 5th edition is the result of cumulative inputs taken
from a sampling of brands and does not purport or claim to be a comprehensive study on the
subject of healthcare and/or leadership. This book is not to be taken as a ranking of healthcare
professionals in the Indian context.
The information contained in this book is for general information purposes only. The information
is provided by individuals and while we endeavour to keep the information up to date and
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