A brand needs to live and breathe its story.
“Life Wins” is not just our logo, it is our
Purpose, our value system and our promise.
We have consistently delivered on our brand
promise because it is substantiated by our 3
core strengths –Skilled Doctors, Ethical Practice
and Focus on clinical Quality ZAHABIYA KHORAKIWALA
Managing Director
LOGO UNDER FUTURE BRAND
the Lens Branding Trends Speak
Wockhardt Hospitals’ logo is the confluence of its value, The COVID-19 crisis has given a strong impetus to hyper- Wockhardt has long been synonymous
purpose and promise – “Life Wins”. personalisation in healthcare. With advancement in with excellence in healthcare. Our team of
• Life Wins is the value that every “Wockhardian” / technology, adoption of big data, AI and digitisation, skilled doctors and clinical staff, state-of-
Doctor lives by at work in Wockhardt Hospitals. hospitals will be able to offer targeted tailor-made the-art infrastructure, and above all our
steadfast dedication to treating every
• Life Wins is also the purpose “WHL’s raison d’etre” treatments leading to better patient experience and
patient like a member of our family has
• Life Wins is the promise WHL make to every patient superior health outcomes.
helped us stay true to our motto;
that it serves. Life Wins Always!
In 2014, WHL added “New Age” to the logo for its
the value preposition they bring to the patients – Riding the Adtech
two new flagship hospitals in Mumbai that represent
WAVE
Clinicians /Doctors with contemporary, global standard CUSTOMER
skill set. Testimonials
Breakthrough To elevate patient experience and outcomes, WHL’s “At Wockhardt, I Never felt the stress and
fatigue and stress of being in a hospital”
Marketing tech stack has Call tracking & Analytics,
Karan Kabani, Mumbai
CAMPAIGN Interactive Chatbot support, Revenue Generation “I am glad that I was in Wockhardt
Monitoring, Citations & Listing Management, Marketing
Campaign Automation, Online Appointment & Health
Hospitals and not back home, such
Checkup booking facility. excellent care can’t be matched by NHS,
In 2014, WHL launched its flagship multispeciality Anita Rose, United Kingdom
Hospital; 350 bedded– “The New Age Wockhardt
“If you need some of the best
Hospitals”, Mumbai Central. The goal was to create
Clinical Care anywhere in the world, I
an impactful launch & post-launch awareness drive
recommend you consider Wockhardt.”
to generate top of mind recall in the relevant target
Ikemesit Effiong, Nigeria
audience.
Around 50,000 people were directly reached
through the awareness drive at South Mumbai
touchpoints; Life Wins was the most seen campaign
in the 5 km radius of the Hospital. Today the hospital
serves more than 6,000 OPD patients and 900 surgical-
medical IP patients per month from India, Middle-East,
Africa and Europe.
w w w . w o c k h a r d t h o s p i t a l s . c o m
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Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2014. To harness the full potential of innovative
BRAND Through close consumer contact and leveraging their offerings, the brand focused on demonstrations-
hospitality business knowledge, they saw a clear gap in
led distribution, direct-selling through a network
Early Stages high-quality, premium cookware and kitchen appliances. of women entrepreneurs. This created a pull for the
brand, helping its expansion in modern trade, general
The idea that drove both of them was to give India the
tools to cook healthily, especially to people who wanted trade, and e-commerce.
Brand Wonderchef was launched by serial entrepreneur to eat well but eat healthy.
Present-day
BRAND
PLATFORM
Wonderchef is one of the most loved brands in India
and the fastest to reach Rs 600 Crore in brand sales -
in 9 years. With 600+ products & strong omnichannel
distribution online and offline, Wonderchef reaches
every corner of India via a network of over 75,000
women entrepreneurs, a presence in over 2,500
modern retail, and 11,000 general trade outlets.
Wonderchef has 25 exclusive outlets and is exported
to 15 countries.
Wonderchef’s success can be attributed to many
factors like an extreme focus on consumer-centric
innovation, product, omnichannel distribution strategy
but most importantly to a professional and dedicated
team of 600 passionate employees.
The three things that has made Wonderchef
successful are –
1. an extreme focus on consumer-centric
innovation
2. bias for action, hard work, and taking risks
that no other brand from the industry takes
3. a focus on building an environment that RAVI SAXENA
cultivates entrepreneurial spirit and Founder and CEO
ownership.
LOGO UNDER FUTURE BRAND
Speak
the Lens Branding Trends The kitchen is the heart of our home,
where we create lasting memories with
The Wonderchef logo has a very interesting unit that Brands must deliver a consistent experience at every the food we cook for our loved ones.
looks like a star since Wonderchef, indeed, is a 5-star touchpoint that is personal but not intrusive. While This belief inspires the entire range of
Wonderchef cookware and appliances
product. Looking closely, we will observe that the star is technology like artificial intelligence and machine learning
that empower us to prepare meals
comprised of two elements - a ‘W’ at the bottom, which will play a crucial part in designing and delivering the
that perfectly blend health, taste, and
stands for the first letter of our brand, and a crown on experience, there is no substitute for a human connection. convenience.
top of it, which makes every customer of Wonderchef a Brands will have to develop a Phygital construct while
king or a queen of the hearts of their loved ones. developing the brands and use – powerful content, an
We have used bright yet warm colours in our logo which omnichannel approach, and relevant technology as the
CUSTOMER
stand for the warmth of the heart and the hearth. pillars of their marketing.
Testimonials
Breakthrough Riding the I absolutely love my Wonderchef non-
CAMPAIGN Adtech also purchased their blender and it’s a
stick cookware set! The quality is top-
notch and the food cooks evenly. I’ve
brand for all your kitchen needs.
In India, the kitchen is still considered a woman’s WAVE game-changer. Highly recommend this
– Gayatri Jain (Ahmedabad)
domain. With this insight, Wonderchef launched
a campaign, ‘Dear Man Hold The Pan,’ to increase Our strong D2C platform, exclusive brand
I recently purchased the Wonderchef
awareness and create conversations about this outlets and the direct-to-home channel allows Nutri-Pot and it has been a blessing! It’s
disparity. us to harness the power of first-party data so versatile and easy to use. I love that
The campaign comprised conversations that forms the foundation of our consumer I can cook rice, dal, and even bake in it.
with men and women based on their real-life cohorts. We use them to formulate our go- It’s made my life so much easier in the
experiences regarding the roles they play in to-market strategy for every channel. kitchen. – Namrata Singh (Lucknow)
kitchen. It brought forth the fact that the woman Our data warehousing platform allows us
is still considered the ‘cook’ of the house, and to mine primary data to generate insights
the responsibility of the kitchen falls in her lap. that help us in assortment planning,
With more women working today, managing both demand forecasting, inventory planning and
work and the kitchen without any support is hard warehousing. Today as personalization has
for them. Cooking is a basic life skill, not a gender- become key in retail and e-commerce, our
centric responsibility, and it’s high time that we automation and CRM ensure the relevance of
realize this in the new social paradigm. offerings at the point-of-sales. w w w . w on d e r c h e f . c om
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BRAND legacy to address segments like Corporate Travel where needs of the travellers. Our tech platform has been
we have become India’s leading corporate travel services
designed to deliver a high level of reliability, security,
Early Stages provider with our SaaS offering. We have our ears to scalability, integration and innovation contributing to
the success of the brand.
the ground and continue to stay relevant with changing
“We commenced operations in 2007 with our B2C
distribution channel focusing on the growing Indian
middle class population and their increasing travel
requirements. Soon thereafter we extended our services
to Corporate Travel and Travel Agents.
Our strategy was to scale up via multi-channel, digital
consumer touch-points. We focused on developing
‘A Common Platform Linking All Channels, Products
and Customers’ which provided us with a scalable,
comprehensive and consistent user experience across
each of our three go-to-market channels: Direct to
Consumer, Corporate Travellers & Travel Agents.”
Present-day
BRAND
PLATFORM
Yatra has a legacy of being a trusted technology
platform, a one-stop-shop for all travel-related services,
with a pan-India presence. We continue to build on this
The strength of the brand is reflected in the
fact that over 90% of our total traffic has
come directly, and organically. As a brand,
we have believed in a customer-first approach
backed by sound and the latest technology.
This over the course helped us keep our focus
and not get sidetracked. DHRUV SHRINGI
CEO & Co Founder
FUTURE BRAND
Branding Trends Speak
Today’s consumer is well-researched with multifarious In business, like life, there are some
pivotal moments, or moments of truth. If
needs. We expect to see the same consumer with different
you don’t capitalise on those moments of
travel requirements, planning multiple trips a year. Business
truth, you lose big opportunities. This has
travel would see an upward trend, as well as ancillary business enabled us to build our business model
LOGO UNDER travel services such as off-sites and MICE. Experiential, industry trends and the evolving needs
to accommodate all kinds of travellers
sustainable, conscious, spiritual travels are emerging as
and is in keeping with the changing
popular trends. In a world of over-communication, it will
of the consumer. We started as a
the Lens be critical for brands to cut through the clutter, create consumer brand but were quick enough
differentiation and deliver value to the consumer.
to extend our tech platform to the agents
and today, have became the leaders in
The change in brand identity happened in 2017 with
Corporate Travel, having transformed
Yatra’s desire to stay in tune with the traveller’s needs,
and evolve with the changing behaviour of the consumer. Riding the Adtech our platform into a SaaS offering for our
customers.
evolution of Yatra as a brand with a fresh edge to its WAVE
The modern-day traveller is constantly looking for
more out of travel. The change of logo portrayed the
branding components such as communication, tonality, CUSTOMER
look and feel. The red in the logo stands for exuberance, We have used and continue to leverage technology both
a symbol of agility, movement, aptly justifying its overall for customer acquisition and retention. Indians have Testimonials
concept. The fluidity of the logo symbolises the very been quick to hop onto the digital bandwagon and this
spirit of travel. has propelled the significance of social media, a 360 ”Hey guys, I really appreciate the way
degree marketing plan addressing the entire journey of you responded and helped me out.
prospective travellers. Re-targetting, re-engagement, I am going to be a guaranteed customer
Breakthrough chatbots, digital & social media campaigns, CRM, of Yatra.com for all my future needs
whether its flights or hotels.”
etc. need to work in tandem to communicate with the
CAMPAIGN travellers through out the process of planning, booking, the excellent service rendered by Yatra’s
”I wanted to share my appreciation for
and the journey of exploring destinations.
customer service team. The team was
so quick and demonstrated the highest
Our communication campaigns have been simple standards of customer service.“
and easy on the palate, an approach that has worked
”From the bottom of my heart I sincerely
readily with the masses. The campaigns have focused
wanted to send my appreciation to this
on addressing the common concerns of travellers, using
great and wonderful team.”
topical themes (Kanhaiya) and brand ambassadors such
as Salman Khan and Ranbir Kapoor. ht t p s: // y a t r a . c o m
Glossary
360 One Everest REC
Aadhar Housing Finance Fibe Reliance General Insurance
Accu-Chek Fireboltt ROCA
Acer India Firefox Bikes RoohAfza
AGL Tiles Genworks Health Royal Sundaram General
ALD Automotive Godrej Interior Insurance
Allied Digital Haier India SAS India
Aptech Hettich India SBI Card
Armaf Hindware Smart Appliances. SIFY
Artistry Hosmat Hospital Signature Global
ASTRAL BONDTITE Indegene Sopra Banking Software
Bajaj Capital IndiaFirst Life Sopra Steria
Bayer – Saridon IRIS Software SRM University
Being Human Kaspersky SRMB TMT
Bhutani Infra KAZO Star and Daisy
Birla Aerocon (HIL) Kent RO Tasva
Birla Estate Kolorr (Nirmal Poly Plast) Tata Realty
Bonito Designs KP Group Tata Steel-Kosh
Boutique Living Lutron Tata Tiscon
Campus Activewear Madhur Sugars The House of Abhinandan
Capgemini MediBuddy Lodha
Careernet Metro Cash & Carry TVS MOTORS
Centre for Sight Mitsubishi Electric India Vedix
Charak Pharma Motorola VIBGYOR
Charminar (HIL) NEC Viraj Profiles
D LIFE Home Interiors Nutrilite Wavin
DBS Bank OMAXE Wockhardt Hospitals
Disney Star One Plus Wonderchef
DLF Malls Otis Elevators Yatra Online
Dr. Batra’s Paras Hospital
DreamFolks PGIM
Egis India Pipeline Infrastructure (PIL)
Equifax India Polycab
ESR Pulkit TMT Bars
Essilor India RACL Geartech
2022
5 EDITION
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Disclaimer
The Economic Times BestBrands 2022 5th edition is the result of cumulative inputs taken
from a sampling of brands and does not purport or claim to be a comprehensive study on the
subject of healthcare and/or leadership. This book is not to be taken as a ranking of healthcare
professionals in the Indian context.
The information contained in this book is for general information purposes only. The information
is provided by individuals and while we endeavour to keep the information up to date and
correct, we make no representations or warranties of any kind, express or implied, about the
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