ลายวิจัย

FINAL PROJECT

Pawinee Suwanna
614662043 61/66
Visual Communication Design

CONTENT

Design Brief
Mood Boards
Pattern Design
Product Design

DESIGN
BRIEF

Design Brief
Project

Í͡ẺÅÇ´ÅÒ pattern ÊÓËÃºÑ ¼ÅµÔ À³Ñ ±ã ¹â¤Ã§¡ÒÃ
à¾×่ÍÊ‹§àÊÃÁÔ â¤Ã§¡ÒÃÊÓËÃѺഡ็ ÍÍ¡·Ôʵ¡Ô

·่ÁÕ Ò (Background)

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ÁÒ¹Ò¹áÅŒÇÊÒËÃѺÀÒÇÐÍÍ·Ôʵԡ¨Ð·ÒãËŒà¡Ô´¤ÇÒÁº¡¾Ã‹Í§·Ò§
¾Ñ²¹Ò¡ÒÃÍ‹ҧÃعá紌ǻ¯ÔÊÑÁ¾Ñ¹¸·Ò§Êѧ¤ÁäÁ‹Ç‹Ò¨Ð໚¹¡ÒÃ
Ê×่ÍÊÒáÒÃàÃÕ¹ÃÙŒ¡ÒôÒçªÕÇÔµ¨Ö§µŒÍ§ãªŒ·Ñ้§¡ÒÃࢌÒ㨡ÒÃãËŒ
¤ÇÒÁÊÒ¤ÑÞ«Ö่§¼ÙŒ»¡¤ÃͧËÃ×ͤÃͺ¤ÃÑÇÁÕº·ºÒ·ÊÒ¤ÑÞ·Õ่ÊØ´
㹡Òôá٠Ū‹ÇÂàËÅ×Íà´¡็ ÍÍ·Ôʵԡ ¾Í‹ áÁ‹ËÃÍ× ¼»ÙŒ ¡¤ÃͧµÍŒ §
ÂÍÁÃºÑ ãˌ䴡Œ ‹Í¹ÇÒ‹ Å¡Ù ÁÕ»˜ÞËÒ ËÃ×ͤÇÒÁº¡¾ÃÍ‹ §ºÒ§Í‹ҧ·Õ่
ᵡµ‹Ò§¨Ò¡à´็¡¤¹Í×่¹¤ÇÃä´ŒÃѺ¡Òê‹ÇÂàËÅ×ÍáÅÐᡌ䢶֧áÁŒÇ‹Ò¨ÐÂѧäÁ‹
ÂÍÁÃѺNjÒÅ١໚¹ÍÐäÃᵋ¤ÇÃÃٌNjҨЪ‹ÇÂÍÐäÃÅÙ¡ä´ŒºŒÒ§¡ÒÃÂÍÁÃѺ»˜Þ
ËÒàÃ็ǨЪ‹ÇÂãËŒà´็¡äÁ‹àÊÕÂâÍ¡ÒÊ·Õ่¨Ðä´ŒÃѺ¤ÇÒÁª‹ÇÂàËÅ×ÍËÃ×ÍÅͧà»ÅÕ่Â
¹ÁØÁÁͧà»ÅÂÕ่ ¹¤Ò¶ÒÁ¨Ò¡¤ÒÇ‹Ò·ÒäÁ໹š ·ÒÍÂÒ‹ §äÃãËÅŒ Ù¡¢Í§àÃÒÊÒÁÒö
㪌ªÕÇµÔ ä´ŒµÒÁ»¡µÔ¨Ð´¡Õ Ç‹ÒÅͧãËŒà¢Òä´¤Œ Œ¹ËÒÈÑ¡ÂÀÒ¾ÅͧãËŒâÍ¡ÒÊà¢Ò
ä´ŒàµÔºâµáÅÐ㪪Œ ÕÇµÔ ÍÂÒ‹ §ÁÕÈ¡Ñ ´์ÈÔ ÃÕ

DESIGN
BRIEF

ÇµÑ ¶Ø»ÃÐʧ¤
(Objective)

Í͡ẺÅÇ´ÅÒ pattern ÊÓËÃѺ¼ÅµÔ À³Ñ ±ã ¹â¤Ã§¡ÒÃ
à¾×่Íʧ‹ àÊÃÁÔ â¤Ã§¡ÒÃÊÓËÃѺà´็¡ÍÍ¡·ÊÔ µ¡Ô

¡ÅÁ‹Ø à»Ò‡ ËÁÒÂ
(Target Group)

ªÒÂ - ËÞÔ§ ÍÒÂØ 25 - 30 »‚
ÃÒÂä´Œ 10,000 - 20,000 /à´×͹
¹ÊÔ Ñ ªÍº´§Ù Ò¹ÈÅÔ »Ð ÁÊÕ äµÅÁ¹Ô ÔÁÍÅ

á¹Ç¤Ô´
(Concept)

ÅÇ´ÅÒ·Õ่Ê×Í่ ¤ÇÒÁËÁÒÂÊÓËÃѺഡ็ ÍÍ·ÊÔ µÔ¡ ÊäµÅÅÇ´ÅÒÂ
Á¤Õ ÇÒÁÁ¹Ô ÁÔ ÍÅ

à˵ؼŷÊ่Õ ¹ºÑ ʹ¹Ø á¹Ç¤Ô´
(Support)

à¾ÁÔ่ ¤ÇÒÁ¹‹Òʹã¨ãËጠ¡‹¼ÅÔµÀ³Ñ ±¢Í§â¤Ã§¡ÒÃà´็¡ÍÍ·ÊÔ µÔ¡
¡ÒÃÊ×่ÍÊÒÃá¹Ç¤ÇÒÁ¤´Ô

(How to communicate)

à´¡็ ͺÍØ‹¹ ÁÔ¹ÔÁÍÅ

DESIGN
BRIEF

¼Å·Õ่¤Ò´Ç‹Ò¨Ð䴌úÑ
(Desired Response)

ä´ŒÅÇ´ÅÒ pattern ÊÓËÃºÑ ¼ÅÔµÀѳ±ã ¹â¤Ã§¡ÒÃ
ÊÓËÃºÑ à´¡็ ÍÍ¡·ÊÔ µÔ¡

¢Íºà¢µ¡Ò÷ҧҹ
( Required material)

Í͡ẺÅÇ´ÅÒ pattern ÊÓËÃºÑ ¼ÅÔµÀѳ±ã¹â¤Ã§¡ÒÃ
ÊÓËÃºÑ à´¡็ ÍÍ¡·Ôʵԡ

PATTERN DESIGN

1

C - 0% C - 0% C - 0%
M - 0% M - 0% M - 0%
Y - 0% Y - 0% Y - 0%
K - 100% K - 50% K - 5%

ÊäµÅ¡ ÒÃÇÒ´¤Í× ¡ÒÃÇҴẺÅÒ¡àÊŒ¹à´ÕÂÇ
໚¹Ã»Ù ÃÒ‹ §¢Í§ãºË¹ÒŒ

û٠¸ÃÃÁ
- ãºË¹ÒŒ
- ÃÙ»ÃÒ‹ §
¹ÒÁ¸ÃÃÁ
- ¤ÇÒÁÊºÑ Ê¹
- ¡ÒÃà¤Å×่͹äËÇ

PATTERN DESIGN

2

C - 100% C - 10% C - 0%
M - 95% M - 39% M - 0%
Y - 5% Y - 5% Y - 0%
K - 0% K - 0% K - 5%

ÊäµÅ¡ ÒÃÇÒ´¤×Í¡ÒÃÇҴẺÁ¹Ô ÁÔ ÍÅ â´ÂãªÊŒ âÕ ·¹Ê´ãÊ
ÅÇ´ÅÒ¹ÊÕ้ Í×่ ¤ÇÒÁËÁÒÂà¡่ÕÂÇ¡ºÑ ÍÒÃÁ³á ÅФÇÒÁÃʌ٠֡

ÃÙ»¸ÃÃÁ
- ãºË¹ÒŒ
- ÃÙ»ÃÒ‹ §
- ÊÕ
¹ÒÁ¸ÃÃÁ
- ¡ÒÃáÊ´§¤ÇÒÁÃŒÊÙ Ö¡
¢Í§ãºË¹ÒŒ

PATTERN DESIGN

3

C - 50% C - 10% C - 0%
M - 70% M - 39% M - 0%
Y - 80% Y - 5% Y - 0%
K - 70% K - 0% K - 5%

ÊäµÅ¡ ÒÃÇÒ´¤Í× ¡ÒÃÇҴẺÁÔ¹ÁÔ ÍÅ â´Â㪌ÊÕⷹʴãÊ
ÅÇ´ÅÒ¹Ê้Õ ×่ͤÇÒÁËÁÒÂà¡ÂÕ่ ǡѺഡ็ ¼ÙŒªÒ¡Ѻà´็¡¼ËŒÙ ÞÔ§

û٠¸ÃÃÁ
- ÊÊÕ ¹Ñ
- û٠ÃÒ‹ §
¹ÒÁ¸ÃÃÁ
- Ê´ãÊ
- ¹Ò‹ áÑ

PATTERN DESIGN

4

C - 100% C - 10%
M - 95% M - 39%
Y - 5% Y - 5%
K - 0% K - 0%

ÊäµÅ¡ÒÃÇÒ´¤Í× ¡ÒÃÇҴẺÁ¹Ô ÁÔ ÍŠ໚¹ãºË¹ŒÒà´็¡
·Õ่ãËŒ¤ÇÒÁÃÙŒÊ¡Ö ¹Ò‹ Ã¡Ñ ¹Ò‹ àÍ็¹´Ù

ÃÙ»¸ÃÃÁ
- ãºË¹ÒŒ
- ÃÙ»ÃÒ‹ §
¹ÒÁ¸ÃÃÁ
- ¹‹Ò»¡»‡Í§
- ¹Ò‹ àÍ็¹´Ù

PATTERN DESIGN

5

C - 100% C - 0%
M - 95% M - 80%
Y - 5% Y - 95%
K - 0% K - 0%

ÊäµÅ¡ ÒÃÇÒ´¤Í× ¡ÒÃÇҴẺÁ¹Ô ÁÔ ÍŠ໚¹¡ÒÃáÊ´§
¤ÇÒÁÃÊÙŒ ¡Ö º¹Ë¹ÒŒ ã¹ËÅÒ¤ÇÒÁÃŒÊÙ Ö¡

û٠¸ÃÃÁ
- ¤ÇÒÁÃÙŒÊÖ¡
- ÃٻËҧ
- ÊÕ
¹ÒÁ¸ÃÃÁ
- ¤ÇÒÁäÁ¤‹ §·Õ่
- ¡ÒÃà¤Å×่͹äËÇ

PRODUCT DESIGN

PRODUCT
DESIGN

1

PRODUCT
DESIGN

2

PRODUCT
DESIGN

3

PRODUCT
DESIGN

4

PRODUCT
DESIGN

5