395 Lipstick on a Pig - Ultimate Success CDs

The Tracy Biller Newsletter

© 2014 Tracy Biller. All rights reserved.

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Putting lipstick on a pig.

By Tracy Biller – producer of the Ultimate Success CDs

There's an old saying that goes like this:

"You can put lipstick on a pig, but it's still a pig."

With the "lipstick on a pig" saying in mind, here's a question for you: 1

QUESTION: What do the following 73 network
marketing training books have in common?

How to Build A Multi-Level Money Machine
The Science of Network Marketing
Been There Done That
The Empowerment of Listening
Mach II With Your Hair On Fire
Street Smart Networking
If You Knew What I Knew About Network Marketing
Being The Best You Can Be In Network Marketing
Massive Action Marketing
Sponsoring Secrets
How To Create a Recruiting Explosion
How To Build MLM Leaders for Fun & Profit
Turbo MLM

Putting lipstick on a pig.
Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com

MLM Nuts and Bolts 2
Classic MLM
How To Build a Giant Heap
Inside Network Marketing
Your Destiny, Your Life, And Work Become One
Bad Blues
Successful Network Marketing for the 21st Century
MLM Magic
The ABCs of MLM
Financially Free
The MLM Basics
The Network Dynamics
Build Your Vision
Networking Dynamics
Your Fast Track to Network Marketing Success
Money Money Money Money
Would You Like to Dig in My Gold Mine
Business is Booming
It's About Time
Crossroads
Future Choice
The Best Kept Secret in America
Who Stole The American Dream
How To Retire Quickly and Comfortably

With No Money in the Bank
Are You Walking Past a Fortune?
The Greatest Opportunity in the History of the World
Bread Winner Break Baker
The Greatest Networker in the World
Living With Passion
Get A Life
Think & Grow Rich in Network Marketing
Raising A Giant
Fire Up!

Putting lipstick on a pig.
Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com

All You Can Do Is All You Can Do
But All You Can Do Is Enough

You, Inc.
Stairway To Success
Diamond In The Rough
You Can Have It All
Compassionate Capitalism
Creating Affluence
What You Want Wants You
Beyond Success
No Excuse
Your First Year In Network Marketing
Wave 3
Feeding A Giant
Winning Without Intimidation
Should You Quit Before You're Fired?
Escape The Rat Race
How To Cultivate a Network of Endless Referrals
Instant Rapport
Successful Calling
Guerrilla Marketing
Positioning
Word-Of-Mouth Marketing
The 22 Immutable Laws of Marketing
How To Master The Art Of Selling
The Ultimate Sales Professional
Promises To Keep
A Cup of Ambition

ANSWER: These 73 titles are the names of network marketing
training books that I bought and read back in the 1990s!

PLEASE NOTE that these 73 books weren't the only ones available back
then. There were dozens of others also available, including some that were
written in the 1970s and 1980s. I bought and read some of those, too.

Putting lipstick on a pig. 3

Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com

PLUS . . . along with all of the books that were available back in the 1990s,
there were also many hundreds of training cassette tapes and pamphlets. I
bought a bunch of those, too.

PLUS . . . each individual network marketing company had its own training
programs. I bought some of those, too.

PLUS . . . most of the Heavy Hitters in the many network marketing
companies had their own training books and tapes that they sold only to
their downlines. I bought some of those, too.

So how does the "lipstick on a pig" saying apply to
the 73 books as well as all of the other network
marketing training that was available back then?

Same way it applies to 99% of the training that is
available today!!!!!

The fact is that 99% of all network marketing training
is just a re-hashing of same old ineffective and failure-
causing strategies and tactics.

Just because the author gives the book or audio a
fancy name, doesn't make the re-hashing of the
strategies and tactics any better or more effective.

Go back and read some of the book titles. Notice the
"creativity" and "cuteness" of some of the titles.

Putting lipstick on a pig. 4

Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com

A customer sees the light.

A few months ago a customer called and asked me what I thought about a
new network marketing training book that's getting some popularity?

Instead of giving him my opinion, I asked him, "Does the author teach the
reader to recruit the 'warm market'?"

"Yes," my customer replied. "In fact, the author goes into great lengths to
teach why and how we should recruit family and friends."

I asked him. "Do you believe that recruiting family and friends is a viable
and effective strategy for network marketing success?"

"Absolutely not!" he answered.

I asked him, "In your opinion, based upon what you've learned and
observed during your three years in the industry, who is it that the
overwhelming majority of Top Earners recruit that enables them to
repeatedly build their large downlines so quickly?"

"They recruit the Target Market," he said. "They recruit other network
marketers."

I replied, "Exactly! And that's the reason why virtually every owner of every
new soon-to-launch network marketing company personally recruits a
handful of 'free agent' heavy hitters and cuts them a sweetheart deal to
come on board. That owner knows he needs to have sales volume coming
in as quickly as possible. That owner wants his company to become
profitable as quickly as possible. And to create sales and profit, that owner
knows he needs LOTS of people to come on board as quickly as possible.
And the surest way to do that is to recruit some free agent heavy hitters, as
those heavy hitters 'know how to play the game of network marketing'.
Those heavy hitters are going to launch a massive recruiting campaign,
using the phone as the initial contact tool, calling every network marketer
they can get their hands on, being brief and to-the-point on the phone,
using persuasive sales tools, following up quickly and effectively, etc."

I continued, "This was all taught to me in May of 1995. It's what I did to
build my two huge downlines and twice become my company's #1 earner.

Putting lipstick on a pig. 5

Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com

99% of what I read in all the 73 books I bought, and 99% of what I heard on
tapes, was just 'feel good' crap. It was just re-hashing of flawed strategies
with a barrage of feel-good clichés, feel-good quotes, feel-good personal
stories, and feel-good innuendos. It got to the point where I was speed
reading the books, desperately seeking those tried-and-true strategies that
I could apply RIGHT NOW to greatly impact my failing business. But none
of them contained any. Finally in May of 1995, one of the industry's all-time
top earners said to me, 'You need to play the game like the big boys. Only
recruit network marketers. Use the phone for the initial contact. Say the 30-
Second Pitch to them. Use persuasive sales tools. Follow-up quickly and
decisively. Teach everyone you sign up to do the same.'"

He said, "That's some powerful stuff. But you still haven't given me your
opinion on the book I asked you about. What do you think of it?"

I replied, "You said the author teaches warm market recruiting in the book.
So what does that tell you about the training that's in this particular book?"

He answered, "It tells me that it's just a rehashing of the same crap that's
been taught for decades."

"You said it, I didn't!" I said with a laugh.

99% of the time the "latest & greatest" network
marketing training is covered in lipstick!

Every 2-3 years a new network marketing training emerges, and lots of
people get all excited about. The producer of the "latest & greatest" training
becomes the new "rock star trainer" of the industry.

The fact is however, that 99% of the time the "latest & greatest" training
contains the same stuff that's in most of the 73 books from the 1990s that I
listed earlier. Remember this fact: there are no "new" strategies and tactics
in the network marketing industry. There is only that which works, and that
which does not work. And the "latest & greatest" training – fancy title and all
– is more than likely covered in lipstick!

Putting lipstick on a pig. © 2014 Tracy Biller. All rights reserved.

Copyright © 2014 Tracy Biller. All rights reserved. 6
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Putting lipstick on a pig. 7

Copyright © 2014 Tracy Biller. All rights reserved.
www.UltimateSuccessCDs.com