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Published by Kossan marketing, 2018-10-03 23:07:14

LOW DERMA Identity Guideline_2018

LOW DERMA Identity Guideline_2018

This guideline describes the fundamental elements of LOW DERMA™
identity with its logo usage. Adherence to this guideline shall ensure
consistency and enforcement of recognition on the identity of LOW
DERMA™. Moving forward, the unique identity of LOW DERMA™
technology shall bring added value to your product branding by elevating
the standard of the product image.

The LOW DERMA™ logo acts as a signature, an identifier and a stamp
of novel innovation. The design of the logo with bold texts carries the
confidence of our team towards LOW DERMA™ technology. The logo is
designed in clear simple texts, providing clarity and versatility in its use;
a representation of boundless innovations targeting to continuously
reinforce and fortify the needs of its users.

This guideline will continue to evolve and to be updated as new
situations arise. There will be continuous efforts to help keep your
product brands on the path to success.

LOW DERMA™ Identity’s Guideline is available at www.lowderma.com.

01 Identity ........ pg 1-2 04 Visuals ........ pg 15-17 CONTENT
• our personality • packaging ........ pg 18-19
• printing material ........ pg 20-22
02 Principle • display material ........ pg 23
• logos • sample website ........ pg 24
• sample logo • merchandise ........ pg 25
• corporate item

........ pg 5-6
........ pg 7-8

03 Elements ........ pg 11
• grid logo ........ pg 12
• improper usage



“Your customer doesn’t care how much you know until 01 IDENTITY
they know how much you care” ~ Damon Richards our personality

THE EPITOME OF PROTECTION“

LOW DERMA™ patented Technology has transformed conventional
glove practices with an innovation breakthrough accentuating the
fundamental need for CLEAN and SAFE protection. The purpose of its
existence is to cares for the health and well-being of glove users and
empowers them with “Confidence” in pursuing their passion in both
professional and personal life.

This Technology brings out the voice of glove users’ expectations while
demonstrating the protective nature of regulatory bodies in prioritising
the safety and efficacy level of the gloves. Ensuring the reliability of this
technology, LOW DERMA™ Technology enhanced nitrile gloves are
able to meet the rigorous requirements of various glove applications,
providing an all-round protection and prevention to glove users via
world leading brands.

“ the stamp of confidence

technology in skin protection | www.lowderma.com 2



“Principles are what allow you to live a life consistent 02 PRINCIPLE
with those values. Principles connect your values to
Logos
your actions” ~ Raymond Dalio Sample Logo

ELIMINATE OPTIMISE ENHANCE

ate Harmful Che ise Barrier Prot nce User Expe
micals
ection
rince
Enha
Optim
Elimin

“ identity leads by principles “

technology in skin protection | www.lowderma.com 4

LOGOS COMMERCIAL TAGLINES ANY
LOW DERMA™
WORDMARK ANY
LOW DERMA™ LOGO
LOW DERMA™ must be spelled entirely in upper case without
exception. Under no circumstances can the name LOW DERMA™ LOGO
be spelled in any other way, be it on a product, third-party
consignment, equipment, etc.

LOW DERMA™

LOGO MARK The tagline that delivers the The label that creates creadibility
impression of LOW DERMA™ of LOW DERMA™ as a novel
Arial Black Font logo at a glance. Technology.

Arial Bold Font Registered Technology Criterias for ‘CONFIDENCE’: Criterias for ‘Patented Technology’:
wording
Font Type : Roboto Regular Font Type : Arial Bold
Arial Regular
Font Case : Uppercase Colour : Black or according to
Symbol of
Technology Colour : Monochrome Monochrome logo’s

Technology Description colour

Criterias for ‘in pursuing your Criterias for ‘*’:
passion’:
Font Type : Myriad Pro Regular
Font Type : Pristina Regular
Link :
Case : Lowercase ‘*Patent www.lowderma.com/patents’

Colour : Monochrome (patent virtual marking)

technology in skin protection | www.lowderma.com 5

LOGOS

TYPES OF LOW DERMA™ LOGOS

100% / 80% White Opaque Monochrome Chrome Ring Landscape

Criteria for the round shape : Criteria for the inner round shape : Criterias for the logo:
Opacity 100% or (≥80%). Opacity 100%.
Criterias for the logo: Colour : Monochorome

Mode : N/A

Opacity : N/A

Colour : Monochrome

No background.

Monochrome logo can be used for Landscape logo can only be used as a
special effects on promotional items and header/footer in powerpoint presentation and
advertising materials only. (eg: Hot promotional items only (eg. pen).
Stamping effect)

Packaging Purpose

Packaging Purpose : Refers to carton box, dispenser, polybag, sample pack and
all material to wrap the goods.

General Purpose General Purpose

: Refers to Marketing & Promotional / Advertising materials.

technology in skin protection | www.lowderma.com 6

SAMPLE LOGO 80% White Opaque Monochrome

100% White Opaque

Image background

Dark background

Bright background

technology in skin protection | www.lowderma.com 7

SAMPLE LOGO Landscape Tagline / Label

Chrome Ring

Image background

Dark background

Bright background

technology in skin protection | www.lowderma.com 8



“The personality is the clearest and strongest when 03 ELEMENTS
all the elements are consistent” ~ Stephen King
Grid Logo

Improper Usage

Promote allergy care with better protection to glove users from

glove induced hypersensitivities.

No Natural rubber latex protein that induceType I Hypersensitivity
No Chemical accelerators (Thiurams, Thiazoles & Carbamates)

that induce Type IV Hypersensitivity.
No Sulphur added

Designed & Developed to stay ahead of ever more stringent
Regulatory requirements by prioritising Consumer Protection and
Safety with Stringent Quality Control & Product Testing.

Glove Technology Category:
Medical • Professional • Specialty • Cleanroom • Household

Driven to create gloves that are not just functionally great but with
a purpose to cater to every professional needs.

Tactile Sensitivity • Barrier Integrity • Elongation / Elasticity • Chemical &
Chemotherapy Drugs Resistance • Viral Penetration • Grip

“ elements of care “

technology in skin protection | www.lowderma.com 10

GRID LOGO

The signature reproduces well at almost any size. Going too small, however can damage the logo’s integrity and effectiveness. There is no
maximum size limit, but use discretion when sizing the logo. It should never be the most dominant element on the page, but instead should
live comfortably and clearly as an identifying mark. Display below are the minimum size requirement for the logos.

1mm22mm 2mm 1.6mm26mm 26mm
20mm 20mm
20mm 20mm 20mm
1mm 25mm• 1mm for Black Ring • 1.5mm for Ring 5mm
20mm
2mm 1.6mm

22mm 26mm
20mm 20mm
25mm
20mm

3mm 3mm 3mm

0.5mm 0.5mm 0.5mm
32mm 32mm 32mm
1mm
2mm 1.6mm
3mm
22mm30mm 3mm
20mm30mm

25mm
20mm
26mm

20mm

3mm 11
30mm

technology in skin protection | www.lowderma.com

IMPROPER USAGE

Here are some examples of practices to avoid. (THE DON’TS).

Actual Logo LOW DERMA™

W DERM W DER
MA

Techno

A™

Techn
LO TM low derma™

tection LOW DERMA

LO Technology in Skin Protection

tection
ology in Skin Pro logy in Skin Pro
Improper Usage Don’t stretch, condense or Don’t add colour to individual low DERMA™
change the dimensions of Don’t alter or replace the font Don’t alter the position of LD elements.
type or size of the typefaces. initial and typeface.
the logo.

LOW D Low Derma™
LÖw dèrmå™
ERMA LOW DERMATechnology in Skin Protection

Technology in Don’t alter the placement or scale
Skin Protection and change the font type of
Don’t add colour to individual Don’t add any extra element the elements.
elements. Don’t alter the placement to the logo.
or scale of the elements.

technology in skin protection | www.lowderma.com 12



“Simplicity is the ultimate sophistication” 04 VISUALS
~ Leonardo Da Vinci Packaging

Printing Material

Display Material

Website

Merchandise

Corporate Item

Establishing a strong and consistent first impression is essential to
etch lasting effect on the minds. Therefore, effective visuals play
the critical role to captivate the minds of readers.

In this section, we shall execute simple yet consistent guide in the
use of LOW DERMA™ identity congruent with all types of
collateral designs.

“ visual is the art of architecture “

technology in skin protection | www.lowderma.com 14

PACKAGING DISPENSER BOX

COMPULSORY REQUIREMENT (Dispenser & Carton Box) 1. LOW DERMA™ logo must appear at least ONCE, based on
any of the below options:
LOGO OPTION
Note: Only one of the
logos can be use in the
same artwork design

LOGO DISPLAY VIRTUAL MARKING NOTE TOP PANEL ONLY LONG SIDE PANEL ONLY
U.S TOP & LONG SIDE PANELS
‘*Patent www.lowderma.com/ Requires Patent = LD LOGO
patents’ (patent virtual Virtual Marking base = PATENTED
marking) to tag along on the on U.S. Intellectual
same surface where LOW Property Law - TECHNOLOGY*
DERMA™ logo appears. Marking Statute, 35 = PATENT VIRTUAL MARKING
U.S.C. 287 (a)
Patent virtual marking Optional to include 2. LOW DERMA™ logo SHOULD NOT be placed within the
SHOULD appear at least Patent Virtual Marking. dispensing window.
ONCE at Top panel or Long Unless it is a
side panel, at the same requirement by the
surface where the LOW country’s Intellectual
DERMA™ symbol is added. Property Law (Patent).
The font size of the mark
SHOULD BE visible and
legible with minimum of 2mm
in height.

NON U.S OR

Not Applicable LOGO ON DISPENSING WINDOW

technology in skin protection | www.lowderma.com 15

PACKAGING

SAMPLE GUIDE (Dispenser Box)

Choose, Pick & Adopt the below options and you can never go off track from LOW DERMA™ identity endorsement.
AB

OEM BRAND OEM BRAND

OEM BRAND OEM BRAND
OEM BRAND
OEM BRAND
OEM BRAND
Top Panel *Patent www.lowderma.com/patents
Short Panel

OEM BRAND

OEM BRAND OEM BRAND

Long Panel

Bottom Panel Note: For Non U.S. only. Restricted from use by countries that practices Patent Virtual Marking.

Note: Compulsary for U.S. only and optional for Non U.S.

technology in skin protection | www.lowderma.com 16

PACKAGING

SAMPLE GUIDE (Carton Box)

1. LOW DERMA™ logo must be placed on First and Third panels of the carton box (minimum requirement).
2. Refer to Page 15 on the compulsory requirement (Dispenser & Carton Box).
3. There is a limitation on flexo-printing for carton box. The font size is encouraged to be at 3mm & above to reduce risk of ink smearing.

First Panel Third Panel

OEM BRAND OEM BRAND OEM BRAND OEM BRAND

100 pieces *Patent www.lowderma.com/patents 100 pieces 100 pieces *Patent www.lowderma.com/patents 100 pieces

technology in skin protection | www.lowderma.com 17



PRINTING MATERIAL

SAMPLE (Marketing Material)

• A4 Brochure • A4 Leaflet

• LD Catalogue

All pictures shown are for illustration purposes only and may not be an exact representation of the products.

technology in skin protection | www.lowderma.com 19

DISPLAY MATERIAL

SAMPLE (Poster)

Advertisement / design layout should be minimalise and clean. A clean design means uncluttered and without usage of images, design
elements such as lines, shapes, various colour composition and choice that do not adhere to the guidelines.

Sample for OEM Brand 3D View (Environmental)
All pictures shown are for illustration purposes only and may not be an exact representation of the products. Image and text must be clear and without copyright licence issue.

technology in skin protection | www.lowderma.com 20



DISPLAY MATERIAL

SAMPLE (Exhibition Booth)

All pictures shown are for illustration purposes only and may not be an exact representation of the products.

technology in skin protection | www.lowderma.com 22



MERCHANDISE

SAMPLE (Promotional Item)

• Pendrive • Ball Pen With Casing • Note Book

WW DDEERR MA™™

llooggyy iinn SSkkiinn PPrrooTTeecchhnnoo
www.lowderma.comLO

• Keychain tteeccttiioonn

front

back

• Paper bag • Name Card Desk Holder

All pictures shown are for illustration purposes only and may not be an exact representation of the products.

technology in skin protection | www.lowderma.com 24

CORPORATE ITEM

SAMPLE (Stationery / Digital Item)

All pictures shown are for illustration purposes only and may not be an exact representation of the products. Letterhead • Envelope • Name Card • Tablet • Stamp Pad
technology in skin protection | www.lowderma.com
25

DISCLAIMER

The content, brands and trademarks of this presentation are the sole property of their respective owners. The
content of the presentation is at discretion of Kossan to review or vary at any time for whatsoever reasons
without prior notice.

This presentation is designated in good faith by Kossan to provide guideline to our valued customers on the
use of LOW DERMA™ logo for their needs in leveraging respective branding strategy with our technology.
While great efforts and reasonable care has been adhered to, we do not guarantee the accuracy, reliability and
completeness of the content. To the fullest extent permissible to the applicable law, we disclaim any and all
warranties, whether express or implied and shall not be liable for any loss, damage, costs or expenses
incurred or arising or in connection to the usage or reliance of the content of this presentation.

Feel Free To Contact Us : [email protected]


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