Urban Trend Catalog (2019)

2019 CATALOG

Our Story

Growing up around the corner from each other in a typical LA suburb, Robert Kushner and
Michael Stoll were like family. Like all college-bound kids, their first gadgets came from the
drawers of their parent’s kitchen. For Rob, it was a garlic press that is now called “vintage”
and was made in Switzerland years before China made anything for export. That garlic press
is now decades old and is still one of his favorites.
Design and manufacturing kitchen gadgets is a second career for both Rob and Michael.
Rob was a lawyer and Michael got involved on the business-end of the tech industry early on.
Both Rob and Michael’s entrepreneurial drive pushed them to abandon those early careers
and start their own business.
Urban Trend took a long time to find its groove and get off the ground but, when it did, Rob
and Michael wanted to design and create kitchen gadgets that were of such clever design
and durability that they would end up in their children’s kitchens one day.
Fast forward many years and Urban Trend has a growing line of kitchen gadgets that add a
unique twist to unexciting kitchen tools. Its design philosophy is to create products that solve
problems and provide clever solutions so that you can cook great food. Providing clever
solutions is not enough; ergonomics, simplicity and durability are at the forefront in the design
process. We believe that quirky designers and clever engineers create gadgets, and we are
dedicated to driving the great ideas into great products that will bring you satisfaction for
many years!

www.UrbanTrend.com

MistralTM Mandoline Slicer

2 Way Slicing

Perfect for slicing or julienning fruits and vegetables, the
MistralTM Mandoline Slicer is as fast as the wind. The MistalTM
slices in 2 directions with a double-sided stainless steel
micro-serrated blade, so it slices twice as fast. Slices and
juliennes in 3 different thicknesses. Designed to securely use
directly on the prep-surface or safely use in a hand-held
vertical position. Safety settings and markings, in concert
with a non-skid base and hand guard, make MistralTM the
ultimate kitchen tool.

Product Features: www.UrbanTrend.com Housewares Created for the Family
• Slices in 2 Directions, Twice as Fast
• 3 Thickness Settings 1
• Built-in Safety Lock

Backing Card
SKU: UTU-1-KG-0014
Color Box
SKU: UTU-1-KG-0029

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED

Hometown Bagel KnifeTM

Safe Cut

Urban Trend’s Hometown Bagel KnifeTM is not just for bagels!
Hometown Bagel Knife effortlessly slices a bagel, breads,
baguettes, biscuits, croissants, dinner rolls, English muffins,
and buns without crushing them and without fear of cuts
and injury. Hometown Bagel KnifeTM is dishwasher-safe and
is easy clean.

Product Features:
• Stainless Steel Blade
• Slices without Cuts
• Protective Blade Cover

SKU: UTU-1-KG-0024

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

2

Mashed Potato RicerTM

Press Easy, Clean Easy

Urban Trend’s Mashed Potato RicerTM makes ricing and
mashing potatoes over twice as easy then the competition.
Its unique lever action reduces hand-strain while amplifying
the force and of the comfortable non-slip handles, making
ricing and mashing potatoes effortless and lump-free. All it
takes is a squeeze of the non-slip handles and your potato
is pressed through the stainless steel basket. Makes the
flu fiest potatoes, yams and root vegetables to create endless
meals and healthy, home-made, baby food, too. Removable
perforated stainless steel basket makes cleaning a breeze.

Product Features:
• Requires Less Effort to Squeeze than the Competition
• Easy to Clean Removable Stainless Steel Basket
• Makes Lump-Free Mashed Potatoes

SKU: UTU-1-KG-0022

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

3

OrbitTM Rolling Herb Cutter

Cuts Faster

Cutting through all fresh herbs with ease, the OrbitTM Rolling
Herb Cutter can be palm-held for single-handed cutting or
two-handed leveraged-held for cutting through thick stalks
of Rosemary or large bunches of Chives and Basil. The
patented OrbitTM safety ring serves as both a leveraged
cutting handle and for fold-flat storage

Product Features:
• Ring-Shaped Handle is Easy to Use
• Minces and Chops Faster
• Folds Flat for Compact Storage

SKU: UTU-1-KG-0020

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

4

HaloTM Pizza Wheel

Easy Slice

Cutting through the thickest crusts with ease, the HaloTM
Pizza Wheel is designed to be palm-held for single-handed
cutting or two-handed leveraged-held for cutting through
thick crust and deep dish pizzas. The patented HaloTM safety
ring serves as both a blade guard and for fold-flat storage

Product Features:
• Ring-Shaped Handle Makes Slicing Easy
• Slices Pizza, Sandwiches and More
• Folds Flat for Compact Storage

SKU: UTU-1-KG-0021

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

5

Reverso PlusTM

Built-in Measuring Spoon Set

Reverso PlusTM two-cup measuring cup features our patented
easy-to-read design to see measured amounts from almost
any angle without either having to lift the measuring cup off
the countertop or to bend down to see the increments at
eye-level. The Reverso PlusTM has five integrated measuring
spoons that are simple to detach and snap neatly into the
cone-shaped portion of Reverso PlusTM for easy storage.

Product Features:
• Easy-to-Read Measure Marks
• 2 Cup & Integrated Measuring Spoon Set
• Ergonomic Design

SKU: UTU-1-KG-0018

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

6

Reverso MiniTM

Built-in Measuring Spoon

Reverso MiniTM one-cup measuring cup features our patented
easy-to-read design to see measured amounts from almost
any angle without either having to lift the measuring cup off
the countertop or to bend down to see the increments at
eye-level. The Reverso PlusTM has an integrated tablespoon
that is simple to detach and snaps neatly into the cone-shaped
portion of Reverso MiniTM for easy storage.

Product Features:
• Easy-to-Read Measure Marks
• 1 Cup & Integrated Tablespoon
• Ergonomic Design

SKU: UTU-1-KG-0017

Reverso PrimoTM

2 Sided Measuring

The Reverso PrimoTM features our patented easy-to-read
design to see measured amounts from almost any angle
without either having to lift the measuring cup off the
countertop or to bend down to see the increments at
eye-level. Reverso PrimoTM is actually two measuring cups in
one: on one side, the wide mouth opening is perfect for up
to four cups. Flip the Reverso PrimoTM over, and a smaller
reservoir accurately measures one cup.

Product Features:
• Easy-to-Read Calibration
• Two Measuring Cups in One
• Turn-Me-Over 2-Sided Measuring

SKU: UTU-1-KG-0007

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

7

Reverso FunnelTM

Built-in Funnel

Never bend, stoop or lift a measuring cup again. The Reverso
FunnelTM two-cup measuring cup features our patented easy-
to-read design to see measured amounts from almost any
angle without either having to lift the measuring cup off the
counter-top or to bend down to see the increments at
eye-level. The Reverso FunnelTM has an integrated funnel that
is simple to detach and snap neatly into the cone-shaped
portion of Reverso FunnelTM for easy storage.

Product Features:
• Easy-to-Read Measure Marks
• 2 Cup & Integrated Funnel
• Ergonomic Design

SKU: UTU-1-KG-0028

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

8

ForzaTM Garlic Press

Easy Crush

Leverage your shoulder and upper body rather than using
hand-strength alone to crush garlic. The ForzaTM Garlic Press
is ideal for multi-clove crushing. Includes a form-fitting
integrated collection tray.

Product Features:
• Use on Cutting Board, Prep-Surface or Into Pans
• Crush Multiple Cloves at Once
• Built-In Collecting Reservoir

SKU: UTU-1-KG-0002

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

9

Crushed Garlic PressTM

Simple Crush

Simple and ergonomic is what distinguishes the Crushed
Garlic PressTM from the rest. Tried and tested to work with
or without skins time after time. Durable solid die-cast
construction.

Product Features:
• Crush Multiple Cloves at Once
• Use With or Without Skin

SKU: UTU-1-KG-0023

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

10

FruzenTM Ice Cream Scoop

Scooping Made Easy

The perfect scoop for a classic dessert, the FruzenTM Ice
Cream Scoop is optimally designed to scrape the bottom
edges of the pint-sized ice creams. Perfectly balanced,
FruzenTM is both rugged in function and comfortable to hold.

Product Features:
• Power Tip for Hardest Ice Cream
• Corner Scraper Gets the Last Bits
• Curling Edge for Perfect Scoops
• Designed for Pint Size Tubs

White
SKU: UTU-1-KG-0003

Blue / Radiant Orchid / Green
SKU: UTU-1-KG-0004

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

11

TangoTM Citrus Juicer

Easy Juice

The ergonomic handle and a non-slip base
make table-top juicing a breeze. Featuring
two interchangeable juicing heads each
optimally designed to juice large fruit as well
as smaller lemons and limes. Strained juice
is collected in a large reservoir below, while
pulp and seeds are separated above.

Product Features:
• 2 Interchangeable Juicing Heads
• Thoroughly Strains Pulp and Seeds
• Large Juice Reservoir

SKU: UTU-1-KG-0019

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

12

RingoTM Multi Peeler

2 Blades, 2 Positions

With both serrated and straight blades, the RingoTM
Multi-Peeler makes peeling soft fruit and vegetables a
breeze. The built-in potato eye remover easily carves out
blemishes without digging. The peeling head rotates 90
degrees for both straight and Y peeling positions.

Product Features:
• Straight and Serrated Blades
• Rotating Peeling Head
• Potato Eye Remover

SKU: UTU-1-KG-0006

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

13

Finger ArmorTM Cutting Guard

No More Cuts

Finger ArmorTM Cutting Guard securely grips fruit and vegetables
while you slice and dice while safely protecting your fingers so you
never cut yourself again. Along the cutting edge is a polished
vertical cutting surface allowing quick slicing, while the silicone
gripping nubs securely hold the fruit and vegetables in place for
even and clean cuts. An invaluable tool for the novice and for the
home chef.

Product Features:
• Durable Knife Guide
• Keeps Your Fingers Safe
• Grip Securely While you Slice

SKU: UTU-1-KG-0030

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

14

Smart Cut SaladTM

Rinse, Cut, Serve

Making fresh healthy salads is no longer a chore! Rinse and
chop your salad in seconds. Smart Cut Salad™ combines an
elegant salad bowl, strainer, chopping guide and cutting board.
Simply add your favorite produce to the strainer, attach the
cutting board, grab a knife, cut along the cutting guide and
serve your salad in seconds. Continued "cut and rotate" makes
a quick, easy, delicious and healthy chopped salad or a quick
dinner salad. It's perfect for sweet fruit salads too!W174

Product Features:
• Makes Salads in Minutes
• Keeps Your Fingers Safe
• Includes Stackable Bowl

SKU: UTU-1-KG-0031

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

15

Caffeine HubTM Cold Brew

Cold Brew Made Easy

The Caffeine Hub™ Cold Brew Coffee Maker simplifies the cold
brew process. All you have to do is soak the coffee grounds and
flip the filter switch to filter the coffee through the stainless-steel
filter. The steeping container is compact, and it can be left on
the kitchen counter or put in the fridge. The concentrate collects
into a convenient carafe with an easy-grip handle - and it can be
left on the kitchen counter or stored in the fridge for up to 2
weeks.

Product Features:
• Large Capacity
• Keeps Fresh for 2 Weeks
• Compact Storage

SKU: UTU-1-KG-0035

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

16

Packaging

MistralTM Mandoline Slicer MistralTM Mandoline Slicer TangoTM Citrus Juicer RingoTM Multi Peeler

UTU-1-KG-0014 (Backing Card) UTU-1-KG-0029 (Color Box) UTU-1-KG-0019 UTU-1-KG-0006

OrbitTM Rolling Herb Cutter HaloTM Pizza Wheel

UTU-1-KG-0015 UTU-1-KG-0016

Hometown Bagel KnifeTM Mashed Potato RicerTM

UTU-1-KG-0024 UTU-1-KG-0022

ForzaTM Garlic Press Crushed Garlic PressTM Housewares Created for the Family

UTU-1-KG-0002 UTU-1-KG-0023 17

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com

Packaging

FruzenTM FruzenTM FruzenTM FruzenTM Finger ArmorTM
Ice Cream Scoop Ice Cream Scoop Ice Cream Scoop Ice Cream Scoop Cutting Guard

UTU-1-KG-0003 UTU-1-KG-0004 UTU-1-KG-0004 UTU-1-KG-0004 UTU-1-KG-0030

Reverso PrimoTM Reverso PlusTM Reverso FunnelTM Reverso MiniTM
2 Sided Measuring Built-in Measuring Spoon Set Built-in Funnel Built-in Measuring Spoon

UTU-1-KG-0007 UTU-1-KG-0018 UTU-1-KG-0028 UTU-1-KG-0017

OrbitTM Rolling Herb Cutter HaloTM Pizza Wheel RingoTM Multi Peeler

UTU-1-KG-0020 (Display Box) UTU-1-KG-0021 (Display Box) UTU-1-KG-0006 (Display Box)

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

18

Planograms

Combined with great products, Urban Trend believes
outstanding packaging is essential to success at retail.

©UT Brands, LLC, 2019 ALL RIGHTS RESERVED www.UrbanTrend.com Housewares Created for the Family

19

UT BrandsTM
270 E. Baker St., Suite 300, Costa Mesa, CA 92626 U.S.A.
Phone: 949-757-0000 Fax: 949-757-0011

www.UrbanTrend.com