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o3c0t tuesday events wedo3c1t

SIGNINGS, HANDICAPPING PANELS ADD-ONS, EVENTS,
WORKSHOPS
HANDICAPPERS CAPTURING
BOOK SIGNING RACING’S BEST MIMOSAS &
MOMENTS: MILLINERY
MIKE MALONEY AND RACING FASCINATOR
PETER THOMAS PHOTOGRAPHERS WORKSHOP
FORNATALE
Presented by The Bloodhorse Wednesday, October 31 • 9:00 AM– 1:00 PM
Tuesday, October 30 • 3:00 PM–4:30 PM Kentucky International
Step up to the Four Roses Authors Hub Tuesday, October 30 • 4:30 PM–5:30 PM Convention Center
to grab copies of two essential books for Some of racing’s top photographers share Join San Diego hatmaker Diana Cavagnaro for
horseplayers, and meet the books’ authors: their stories and what goes in to capturing a fun morning of mimosas and millinery! You
“Betting with an Edge,” by Mike Maloney, the perfect shot. will have the opportunity to craft a one-of-a-
and “The WInning Contest Player,” by kind fascinator, suited to your style, all while
Peter Thomas Fornatale. WORKSHOPS, SEMINARS enjoying champagne and good company.

HANDICAPPING WHAT’S IT ADD-ONS, EVENTS,
LIKE TO RIDE ENTERTAINMENT,
HOW TO BET RACEHORSES? HANDICAPPING
AT CHURCHILL
DOWNS Jockey Q&A and EQUESTRICON®
WORKSHOP Jockey’s Guild Seminar AT THE TRACK

Tuesday, October 30 • 3:30 PM–5:00 PM Tuesday, October 30 • 4:30 PM–6:30 PM Wednesday, October 31 • 1:30 PM–5:30 PM
Gain an edge in betting the Breeders’ Cup, Jockeys live unique lives while working Churchill Downs
as experts on Churchill Downs share their one of the most dangerous jobs in sports. Equestricon® festivities continue at historic
unique insights and angles for playing In this educational session, jockeys will Churchill Downs. Enjoy a beautiful day of Fall
the track. share personal stories, answer your racing in the company of TwinSpires and Brisnet
questions and demonstrate what it’s really guest handicappers and other special guests.
CONVENTION EVENTS, like to ride a racehorse.
ENTERTAINMENT
ENTERTAINMENT, ADD-ONS, EVENTS
MISTY MOUNTAIN
STRING BAND TJHUEKGEHBOOSXTWFPKPresents“Off to the Races” with

ON THE BREEDERS’ CUP An Equestricon® and Breeders’ Cup Festival Event
MAIN STAGE Portion of proceeds to benefit the TAA
Presented by The National
Steeplechase Association Mercury Ballroom

Tuesday, October 30 • 4:00 PM–6:00 PM Tuesday, October 30 • 7:00 PM–11:00 PM
Equestricon® 2018 at the Kentucky
International Convention Center winds 611 South 4th Street
down with the Misty Mountain String
Band on the Breeders’ Cup Main Stage. Join us as we celebrate the close of the Equestricon® General Session with
Grab a drink from the Equestricon® Jukebox the Ghost at Mercury Ballroom in downtown Louisville!
Paddock Bar, sit back, relax, and enjoy • Tickets available at Ticketmaster.com •
some live music before the curtain drops
on #EQcon18!

#eqcon18

www.equestricon.com

50 EQUESTRICON ® 2018

HERE’S TO
THE FANS

There’s nothing more important to the sport of
Thoroughbred racing than the fans. That’s why we’re
excited to be the Official Fan Development Partner of
Equestricon. Together, we can continue to honor this
proud tradition and ensure that our sport thrives for

generations to come.

EQUESTRICON ® 2018 51

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o2c9t monday events

9 am 10 am 11 am 12 pm

main convention hall open track talks:
breeders’ cup stage
Leaders & Innovators: Aftercare
main theater Presented by the

handicapping workcenter Thoroughbred Aftercare Alliance

meet up room reliving the inaugural
keeneland breeders’ cup

wagering central with Tom Durkin
paddock bar
tournament handicapping
legends hub workshop:
four roses
authors’ hub Mythical vs. Live Money
sagamore social
university of Louisville
lounge louisville PrSotgorraym:
abr stay lucky
Career Networking and
lounge Mentorship Seminar
woodbine
tech hub taste of
victory

convention pass required
available to general admission attendees

54 EQUESTRICON ® 2018

at-a-glance schedule

1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm

track talks: 2018 rood & Riddle after-party
posbtrepeodseitriso’ncdurpaw with live music
Leaders & Innovators: Women in Racing
Presented by the

Thoroughbred Women’s Network

breeders’ cup
2018 connections

betting with your eyes: stats race lens:

Visual Handicapping A Closer Look
Workshop

BacBkostorketch university of
Reading kentucky

Career Networking and
Mentorship Seminar

handicapping & wagering advice:
stop in and ‘ask a ‘capper’!

team valor west point watch party for the 2018 rood & Riddle
international thoroughbreds breeders’ cup post position draw

trainers meet & greet and autograph signing

various authors and appearances
by racing personalities
connect and mingle with a sagamore spirit cocktail in hand!
must be 21 or over to attend
test out the new stay lucky app from america’s best racing!
win prizes while connecting with other racing fans
simulate riding a racehorse with our virtual reality experience
or challenge your favorite jockey to a race on an arcade game!

special or separately ticketed events

www.equestricon.com #eqcon18

EQUESTRICON ® 2018 55

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o3c0t tuesday events

8 am 9 am 10 am 11 am 12 pm

9 am 10 am 11 am 12 pm

main convention hall open track talks: track talks:
breeders’ cup stage
Stories from the Backstretch Life as a Trainer
main theater
kentucky’s greatest International Perspectives
handicapping workcenter race calls on racing panel

meet up room Presented by Paulick Report Presented by Watch and Wager
keeneland
betting strategies/ wagering models: what
wagering central ticket construction you need to know
paddock bar
Presented by TVG
legends hub
four roses ntra safety developing your brand
authors’ hub & integrity through social &
sagamore social digital media
alliance:
lounge Career Networking Seminar
abr stay lucky Guardians at the Gates

lounge queen’s plate little red
woodbine feather racing
tech hub Trophy Photo team justify trophy photo
Opportunity opportunity & autograph signing
featuring mike smith

To benefit PDJF

test out the new stay lucky app
from america’s best racing!

simulate riding a racehorse with
our virtual reality experience

convention pass required
available to general admission attendees

58 EQUESTRICON ® 2018

at-a-glance schedule

1 pm 2 pm 3 pm 4 pm 5 pm 6 pm 7 pm

1 pm 2 pm 3 pm 4 pm 5 pm

track talks: live music

Finding the Next Big Horse Misty Mountain String Band
Sponsored by Fasig Tipton
Presented by the National Steeplechase Association

breeders’ cup breeders’ cup racing
winning jockeys winning trainers panel photography

panel Sponsored by Kirkwood Stables panel
Presented by BloodHorse

horse betting: how to bet at Mercury
Insights from churchill downs Ballroom
gambling horsemen
7:00 PM–11:00 PM
an introduction “beyond the track” what’s it like to ride 611 South 4th Street
to horse racehorse retraining racehorses?
ownership
seminar Jockey Q&A and
Presented by OwnerView Jockey’s Guild Seminar
Presented by the
Thoroughbred Aftercare Alliance

handicapping & wagering advice:
stop in and ‘ask a ‘capper’!

jockeys autograph signing +
meet & greet

book signing dual book signings: WFPK Presents
four roses: the return Peter thomas forntale “Off to the Races”

of a Whiskey legend & mike maloney with
racing professionals win prizes while connecting
networking session with other racing fans! JUKEBOX
THE GHOST
Sponsored by Maryland Horse
Breeders’ Association An Equestricon® and
Breeders’ Cup Festival Event
or challenge your favorite jockey Portion of proceeds
to a race on an arcade game!
to benefit the TAA

Tickets available at
Ticketmaster.com

special or separately ticketed events

www.equestricon.com #eqcon18

EQUESTRICON ® 2018 59

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Majoring
in BETology

with keeneland

story by melissa bauer-herzog
photography courtesy of keeneland

62 EQUESTRICON ® 2018

If you see people with Keeneland green vests and straw Though the BETologist program was developed just five years
fedoras at Equestricon®, don’t worry — you haven’t taken ago, it has already established itself as a leading model for
a wrong turn and ended up at Lexington’s famed track fan and bettor education. The program is one of many ideas
(though it’s a reasonable drive away). After a successful Keeneland has rolled out as a way to grow the sport of racing,
inaugural partnership at Equestricon® in Saratoga Springs which has been central to the organization’s core objectives
— horse racing’s first and only convention, trade show and since the track opened in 1936. 
fan festival — the Keeneland BETologists and Wagering
Central, their “home base” at Keeneland, have a major “Our founding mission is centered upon the perpetuation of
presence at the second annual Equestricon® in Louisville.  the sport of racing,” Marrillia said. “As stewards of this mission,
it’s our responsibility to not only produce the absolute best
With both the convention and BETologist program racing product, but to engage, invest and develop the fans
created as fan-development and educational who enjoy this wonderful product. This is why we are here
vehicles, the partnership is a match made in racing and we will never stop investing in the future of our sport.”
heaven. The genesis of the relationship dates back before the
launch of Equestricon® when event organizers found a strong As the BETologists have grown in popularity and with the
synergy between their goals and those of one of America’s track answering more questions from more patrons on a
most historic racetracks. The feeling from Keeneland was regular basis, the program has expanded. To meet demand
reciprocal. and interest, Keeneland has more than doubled the BETologist
staff from 12 in 2013 to 30 at this past spring’s meet.
“Keeneland [got involved in the first year when we] signed
on as a sponsor to the inaugural Equestricon®,” said Christa “Keeneland is fortunate to have a young fanbase. However,
Marrillia, Keeneland’s Chief Marketing Officer. “Investing many of our fans have little knowledge (or comfort) with
in initiatives that promote our sport is a cornerstone of our wagering,” she explained. “In 2013 we created the BETologist
mission so the partnership was a logical fit.” program, which was intended to demystify the on-track
wagering experience for our fans. We started with a dozen

EQUESTRICON ® 2018 63

BETologists located primarily on the ground floor at our of what bets are available, how to make those wagers and,
‘Wagering Central’ [hub].” most importantly, a foundational knowledge of handicapping.
The BETologist program creates that foundation and like a
Equestricon® co-founder Dan Tordjman is a big believer in lot of our convention program, it offers a pathway to greater
the power of the BETologist program. As an ambassador and involvement in the sport - in this instance, on the handicapping
handicapper for America’s Best Racing for more than five and wagering side of things.”
years, Tordjman has been on the forefront of fan-education
and teaching people how to wager on racing. The BETologists are armed with i-Pads loaded with tools
like the Keeneland mobile app and other quick reference
“The creation of the BETologist program was just genius,” guides. While they’re trained to walk patrons through the
said Tordjman. “There are all types of ways to hook people on fundamentals of betting, these BETologists are extremely
this sport; there’s the horse, the people stories, photography, knowledgeable and can take the “101” content to the “201”
ownership and so many other aspects. We, as Equestricon®, in the case of an intermediate bettor. The focus on mobile
want to meet people at those various entry points, bring them technology and delivering information directly to customers
through the door and give them opportunities to sink their is intentional. Not only has the method of interaction been well
teeth in even deeper.”  considered by Keeneland, it has also continued to refine its
methods of connecting with newer consumers and bettors.
“A ‘one size fits all’
approach is not enough, so “Our BETologists are very knowledgeable and customize their
as an industry, we have to tutorials based upon the audience,” Marrillia said. “The needs
work together to continue of our fans are ever evolving, so it’s important for continued
to find ways to engage this advancement in the space of fan education. A ‘one size fits
all’ approach is not enough, so as an industry, we have to
new generation.” work together to continue to find ways to engage this new
generation. The good news is that we have an amazing sport
Tordjman’s entry into racing was his interest in solving the so once they are hooked, you have them for life.”
daily puzzle that is handicapping a race or a full card of races.
Like most people, he sought advice from people around the With a goal of continuing to evolve its fan development efforts
track or the OTB (off-track-betting facilities) and eventually to meet the needs of patrons, and engage intermediate fans
developed an even greater appreciation for the challenges even further, this fall Keeneland unveiled new BETologist
associated with handicapping and wagering. programming. These included “pop-up” BETology sessions
throughout the property, enhancements to Wagering Central
“It is a lot of fun,” said Tordjman. “But you wouldn’t know how that included an interactive self-service betting machine,
much fun it is to bet on racing without a full understanding and also introduced advanced “201 BETology” content in
partnership with the Daily Racing Form.

“We’ve been overwhelmed by the enthusiasm that we have
received from partners such as the Daily Racing Form,
America’s Best Racing, Equestricon® as well as other race
tracks,” commented Marrillia “win the area of fan education.”

64 EQUESTRICON ® 2018

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As for what fans and bettors can expect from Keeneland’s all parts of the sport (and all over the world), especially in
BETologist program at Equestricon®, Marrillia promises it will the lead up to the Breeders’ Cup, Equestricon® achieves a
be an experience everyone in the sport will enjoy. goal of bringing those in the industry together to talk about
important issues and learn how the sport can better cater to
“We are excited to take our Wagering Central and BETologist all the different groups invested in horse racing.
program on the road to Equestricon®. This will be an interactive
experience that will resonate with the newbie as well as the “Equestricon® is not only a vehicle for promoting the sport
seasoned player, plus you can also expect some fun surprises to the casual fan, but it serves as a catalyst for important
from Keeneland!” she said. conversations among industry stakeholders,” she said. “The
convention provides a forum for handicappers, industry leaders,
In collaboration with Equestricon®, Keeneland will recreate its athletes, marketers and more. While we all have different
Wagering Central hub right in the middle of the main hall at the backgrounds, there is a common bond and appreciation for
Kentucky International Convention Center. Over the course of this sport.”
the two-day festival and convention, attendees are encouraged
to stop by to interact with the Keeneland BETologist team as Keeneland’s BETologists and Wagering Central complement
well as some of the top handicappers in the country. These Equestricon®’s existing wagering program, which includes
efforts will allow anyone at Equestricon® to get personalized nearly a dozen workshops and seminars that cover everything
one-on-one handicapping advice on Breeders’ Cup week.  Pick from visual handicapping to tournament play to ticket
up Keeneland’s Wagering Central schedule at the registration construction. A full schedule of events can be found inside
area for a full schedule of events and appearances. this program and on signs throughout the convention floor.
Be sure to stop in at Keeneland’s Wagering Central while
According to Marrillia, in addition to the focus on fans and you’re at Equestricon®.
horseplayers at the convention, Equestricon® also plays another
equally important role. As an event that attracts people from

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Equestricon®’s
handicapping & wagering
sessions provide focus

By Michael Spector

Handicappers study past performances, replays and leaders address the many aspects of individual race and multi-
scores of statistics just to try to pick the winner of race ticket construction. Those leaders include AmWager’s
a horse race. After hours of evaluation, even if the Simulcast Director and Program Coordinator Papo Morales, Las
handicapper is lucky enough to pick a winner, that doesn’t Vegas sports betting legend Alan “Dink” Denkenson, author
always guarantee he or she will make money from their and professional handicapper Mike Maloney, and Brisnet’s
hard work. Director of Marketing Ed DeRosa.

“You hear it every day at the racetrack: ‘I’m a great handicapper, “When you sit down with the guys who are as sharp as the
but a terrible bettor.’ In many instances that’s true,” said Daily guys on this panel, you can’t help but learn something,” said
Racing Form’s podcast host and contest editor Peter Thomas Fornatale, who will serve as workshop moderator. “I think in
Fornatale. “People will spend an hour looking at a race and the modern game, the best way to become a winning player is
construct a bet in the time it takes to walk from their seat to to put a focus on betting strategy, so that you can have every
the window.” ticket you punch reflect your actual, specific opinion in each
bet you’re making.”
One of the pitfalls for many bettors is not spending enough
time building their tickets and it all crumbles when it comes Betting Your Strongest Opinion
time to put in their wagers at the windows or their on-
line accounts. Lucky for attendees at the second-annual One of the main objectives of the workshop will be to
Equestricon® in Louisville, the Ticket Construction & Betting educate Equestricon® attendees how to construct tickets
Strategies Workshop scheduled for 9:30 A.M. on Tuesday, to reflect their strongest opinions in an individual race and in
October 30, will help bettors focus their wagers — and just multi-race wagers.
in time for the 2018 Breeders’ Cup World Championships.
“It’s a challenging game,” said Morales. “It’s one thing to
The workshop will be set up “classroom style” in Room 101 handicap and it’s a whole other thing to bet. I’d like to think I
at the Kentucky International Convention Center. Attendees have the handicapping portion down, but I still learn everyday
are encouraged to ask questions throughout, as workshop structuring tickets and trying to maximize my opinion.”

70 EQUESTRICON ® 2018

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A player may have only a couple strong opinions on a given day “After I’ve handicapped a race, the objective of my ticket
or card, but being disciplined enough to leverage those strong structure is just to accurately reflect where I think the value
opinions to make money is one of the toughest challenges in is in the race that I’m betting,” said Maloney. “Value within a
the game. race or within a set of races varies. The bulk of the money I
am going to bet is allocated in a strategic way saying horses
“The real struggle with wagering is actually when you put have to do certain things, like have to win or run first or second
the money down,” said DeRosa. “I definitely found having the (when I put together tickets).” 
discipline to really focus on the races I feel strongly about (on
a card) and making sure that when (my best opinions) come To Box or Not to Box
through, I’m in the best position to get paid. That’s a big part
of being successful.” Creating value and reflecting your strongest opinions
in multi-race plays and individual race betting is a tricky
Naturally, looking at a whole card will sway a bettor one way dilemma.
or another whether a multi-race wager like the Pick-4 or 5
is a good approach to reflect his or her opinion. Each player One of the quandaries that bettors need to manage when
has their own budget restrictions when playing these large betting on an individual race is if they should box their bets
wagers over sequential races on a card. in their exacta, trifecta and superfecta plays, or lean towards
straight bets. When boxing a bet, you get all the combinations
“You have to find where you have a very strong opinion and of the horses you use in the wager. Therefore, if you like three
try to build your tickets out from there,” said Morales. “It horses in a trifecta and you box them, then you win if they
may not just be on a win bet, but it could be in a double, (all come in first, second and third — in any order. Boxing will
the way up to a Pick 5). I won’t play a Pick 5, unless I have a cost you more, though, and affect your return on investment
single, though. I don’t have a huge budget, so ‘I’m a bet a little (ROI), which is very important when accounting for the overall
to make a lot’ kind of guy.” profitability of your wagers. 

When “singling” in a multi-race play, a bettor would use only Playing straight bets, as in predicting the exact order of finish
one horse in at least one race in the sequence and spread with of a race, naturally results in wagers on fewer combinations
multiple horses in the other races in the sequence. If a bettor and, hence, can also reduce the cost of a ticket. However,
believes strongly that one horse will definitely win a certain straight bets can sometimes come back to haunt you, like
race in that multi-race play, but thinks that many horses have when a long shot you really liked wins a race and you only
chances in the other races, singling is a great way to lower played that horse in the underneath spots in 2nd, 3rd or 4th
the cost of a ticket. Additionally, it could also leave the door in your wagers. There is a fine line that each handicapper
open to invest additional capital in the more wide-open races needs to assess.
in any given sequence.
“I rarely use boxes because for a box to be an accurate
The term “value” has many meanings to different people and is reflection of how I feel about a race, I’d have to think three
thrown around a lot at the racetrack. In its simplest definition, horses are the exact same value at their odds in a race and that
value is when your personal opinion of a horse’s chance to rarely happens,” said Maloney. “I don’t use a lot of boxes, but
win are better than the current win odds. You’ll often hear sometimes when I’m just trying to cover a race, I’ll make a small
bettors refer to value plays as overlays.

72 EQUESTRICON ® 2018

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Morales agrees that evenly weighted boxes are not the ALTERNATION & BROKEN VOW
best way to manage wagers and he also points out that
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“By dutching, I can actually play more combinations. I
usually find a key horse when I play my exactas and wheel
them with 3 or 4 other horses,” said Morales. “If you had
to do that by going up to the window, you would have to
make up to 8 individual bets versus on AmWager, it’s a
click of the button. It takes your $20 (for example that
you would want to bet on an exacta) and based on their
odds, (makes your bets) and guarantees your maximum
ROI if your horses hit.”

DeRosa is a key box player, also, looking to leverage one
horse in his individual race exotic plays. DeRosa does see
some need for equal boxing if you are playing against
the favorite, though. 

“If your opinion is actually that the 2-to-5 odds-on
favorite is going to run out of the top two finishers and
you want to make sure you hit the exacta if that happens,
then if you’re just circling all the horses you feel have
a shot in that case, I think the box makes more sense,”
said DeRosa. “Your opinion (in that case) isn’t who you
think is going to win, but who’s not and I think the box
helps express that opinion better than trying to get cute
and playing a couple of straight tickets.” 

Equestricon®:
More Than Just Handicapping
and Wagering Workshops

The Ticket Construction & Betting Strategies Workshop
is one of more than half a dozen sessions dedicated
to handicapping and wagering during Equestricon®.
The two-day fan festival is expected to attract the
best handicappers in the world, as well as some of
the most well-known tournament players. Workshop
topics will focus on a range of subjects, including
visual handicapping, computer-based wagering and
advanced analytics, insights from horsemen who bet,
and (particularly timely) angles for betting at Churchill
Downs.

“A place like Equestricon® has the added value of not just
educating (players) from the panels themselves, but also

by creating an environment where like-minded individuals o2c9t MONDAY, OCTOBER 29
can get together and help each other,” said Fornatale. “It’s
definitely true, the smarter and sharper the group of people Tournament Handicapping Workshop:
you hang out with, the better you tend to do and a place like Mythical Vs. Live Money
a Equestricon® really brings those people together.” Presented by the World Horseplayers’ Tour
Time: 11:30 AM - 1:00 PM
Fornatale attended and spoke on a few panels at the inaugural Ask A ‘Capper: One-On-One Handicapping &
Equestricon® last summer in Saratoga, as did Morales. Wagering Help Center
Time: 12:00 PM - 6:00 PM
“The reason I like Equestricon® is because horse racing is my Betting with Your Eyes:
passion and just going there and sharing my experiences Visual Handicapping Workshop
with people who have the same hunger for the game as I do, Presented by Kentucky Downs
it doesn’t really get any better than that,” said Morales. “It’s Time: 1:30 PM - 3:00 PM
just people who love the game like myself, and just talking, Utilizing New Tools, Data and Analytics:
telling stories and trying to help each other out. Whether Handicapping Workshop
you’re a fan or work in the industry, it’s really a convention Presented by STATS Race Lens
for the industry.”  Time: 3:30 PM - 4:30 PM

Maloney didn’t attend the first annual Equestricon®, but is o3c0t TUESDAY, OCTOBER 30
excited to be involved.
Ticket Construction & Betting
“I’m always excited to talk to horseplayers at any level, Strategies Workshop
aspiring horseplayers, beginning horseplayers, all the way Time: 9:30 AM - 11:00 AM
up to people that have been doing it for years. I enjoy talking Ask A ‘Capper: One-On-One Handicapping &
about handicapping and enjoy hearing other people’s opinions, Wagering Help Center
so I’m looking forward to hearing the ideas of the other people Time: 11:00 AM - 5:00 PM
on the panel.”   Wagering Models:
What You Need to Know
This will be DeRosa’s maiden voyage at Equestricon®, too. Time: 11:30 AM - 1:00 PM
Horse Betting:
“Being so involved with social media, seeing the reaction Insights from Gambling Horsemen
(for the first year) was so overwhelmingly positive from the Time: 1:30 PM - 3:00 PM
participants, we felt next year we need to be a part of this,” Handicapping Books & Signing:
said DeRosa. “Then we heard they were coming to Louisville Mike Maloney and Peter Thomas Fornatale
for Breeders’ Cup week, we thought it was awesome. I live Time: 3:00 PM - 4:30 PM
here and I’m definitely looking forward to it.” How to Bet at Churchill Downs Workshop
Time: 3:30 PM - 5:00 PM
New for 2018, is the Equestricon® “Ask A ‘Capper” station on the
main convention floor. It is sponsored by Keeneland Racing and
modeled after Keeneland’s Wagering Central platform. The station
will be filled around-the-clock with experts offering personalized
one-on-one handicapping advice to convention attendees.

see our Handicapping &
Wagering Programming

to the right

74 EQUESTRICON ® 2018

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Remains Front and Center at Equestricon®
By Melissa Bauer-Herzog

With many members of its board being vocal advocates on behalf of racehorse aftercare
and with the Thoroughbred Aftercare Alliance (TAA) as its official charity partner, it’s
no surprise that Equestricon® —  horse racing’s second-annual convention, trade show
and fan festival — continues to be so focused on aftercare awareness. After a successful first year
in Saratoga, which featured OTTB owner and media icon Soledad O’Brien delivering the inaugural
“Aftercare Keynote” address, Equestricon® 2018 promises to deliver another memorable lineup of
speakers and an even bigger aftercare presence on the convention floor.

80 EQUESTRICON ® 2018

For the TAA’s Stacie Clark-Rogers, Equestricon® is not only that’s in a second career with New Vocations or ReRun or it’s
a vehicle to enhance racing’s popularity through fan- just to be simply retired. [Aftercare is] crucial to the long-term
development and engagement, but it also uniquely provides health of racing,” Blowen said. “I learned all of this because
an open-to-all arena where racing can demonstrate what I worked as a volunteer for a trainer at Suffolk Downs for a
it’s doing for horses when their days of racing and breeding couple years in the mornings. We used to call it racing’s dirty
wind down.  secret but it’s not a secret anymore that some of these horses
end up in a bad situation and all we need are the tools to keep
“Equestricon® is a modern day way of thinking in racing,” that from happening.”
she said. “I think in this day and age the accountability of
the stewardship of horses is important to show that we care As for why aftercare is an important aspect of racing and
about our horses. You want to say, ’yes, we take care of the should be focused on, Blowen points to how it could help
horses after they’re done racing.’ I think this modern day fan other parts of racing such as ownership.
wants to know that. I think it’s important to recognize that
social expectation is that we are conscious of the stewardship “I do believe that if racing had a formal retirement plan for all
of the horse.” racehorses that we could implement, because there are certainly
a lot of groups that could implement it, a lot more people would
Like last year, Equestricon® will feature several speaker get into racing,” he said. “I have people who have come to Old
sessions focused on aftercare, highlighted by Track Talks. Friends Farm who have never owned racehorses before and
Modeled after the popular TED Talks series, Track Talks they got involved in the sport because they came here first. I
will feature industry leaders, innovators and storytellers think it has economic value and sends the right message to the
sharing insights, experiences and motivational stories with people who want to get involved in this great sport.”
Equestricon® attendees. Track Talks are scheduled to take
place on the Breeders’ Cup Stage in the main convention hall. “Equestricon® is a
The aftercare Track Talks series, presented by TAA, is slated modern day way of
as a kickoff session on Monday at 11:00 am. thinking in racing.”

Through the stories of four individual speakers, each set to For anyone wondering how much of an impact can be
deliver 10-15 minute speeches, Equestricon® attendees will made by sharing the stories and shaping a narrative around
learn how off-track Thoroughbreds have positively affected aftercare, look no further than a Thoroughbred Daily News
the lives of people who have interacted with them. Scheduled article written just a few weeks after Equestricon® 2017.
speakers include Michael Blowen of Old Friends Farm, Joell Citing the awareness created around aftercare at last year’s
Dunlap of Square Peg Foundation, former National Football convention, Clark-Rogers noticed an uptick in donations to TAA
League player and current retired racehorse owner Jeff Tow- and a noticeable increase in outreach from many who were
Arnett, and Army veteran James Stewart. The aftercare Track interested in knowing more about the developing landscape
Talks series will be hosted by Clark-Rogers. of aftercare in racing. 

“I have two [off-track Thoroughbreds] that have changed my Blowen also said that Old Friends reaped rewards from the
life,” she said. “My first racehorse bought my first house and event due to conversations that grew out of Equestricon®.
my second OTTB was a horse that I was privileged to have The event itself is fan-facing, in that it allows anyone with
great experiences with. So I think everybody’s story about an interest in racing to attend and absorb information
their horse is an important one. We’ve got people coming from experts in everything from aftercare to wagering to
from a veteran program, we’ve got Michael Blowen from Old ownership. But since the convention attracts many of the most
Friends and how that’s changed his life, we have a National influential personalities from every racing sphere (aftercare,
Football League player coming and we have Joell from Square handicapping, ownership, breeding, etc.), Equestricon® is also
Peg whose focus is on kids with autism.” one of the largest industry networking opportunities on the
calendar. 
For Blowen, his focus at Equestricon® will be on how aftercare
has improved over the years to help racehorses move on to a
second career, and on the work that still remains to be done. 

“I’m going to try and talk about the value of these athletes
after their racing and breeding careers are over, whether

EQUESTRICON ® 2018 81

“The way it was put together at Saratoga last year was just “One of the things that we are excited to show off is how
absolutely superb,” he said. “They attracted people from all much Thoroughbreds can do after their racing careers are
ends of the sport and they all came together and you got to finished,” Shea said. “The organizations represented and
meet everybody, you got to talk to them in both a formal and the stories they can tell are inspiring. I hope racing fans and
informal setting. I remember having a long conversation with attendees can learn more about what Thoroughbreds are
the retired Hall of Fame jockey Ramon Dominguez about his capable of off the track. Not only are Thoroughbreds true
favorite horse Fabulous Strike, who’s at the farm. I also had a athletes that can excel in any discipline, they’re also sensitive
conversation with [West Point Thoroughbred’s] Terry Finley creatures that can make deep connections with humans in
that led to us getting a John Deer Gator up at our farm in equine-therapy settings. Also, I hope attendees are inspired
Saratoga. I got to go to a lot of the panels and I was very, very by the work that is currently being done in aftercare and want
impressed and I think Equestricon® in Louisville this year is to see aftercare grow.”

“It’s truly amazing what Like many supporters of aftercare, Shea feels that Equestricon®
some of these horses will open up more discussion about life after the track for the
are able to accomplish Thoroughbred and show that aftercare is an integral part of
the puzzle to keep the sport thriving. 
off the track, and that
should be celebrated.” “Aftercare is an important topic to discuss when talking about
the Thoroughbred racing industry,” she said. “Not only is
going to be even better.” aftercare imperative for the future of Thoroughbred racing in
today’s society, but there are so many powerful stories to tell
In addition to aftercare, other Track Talks sessions will feature about former racehorses succeeding in new careers. It’s truly
prominent speakers discussing life on the backstretch, the amazing what some of these horses are able to accomplish
world of ownership, breeding, training and various other off the track, and that should be celebrated.”
topics. Attendees wishing to sit on all of the speaker sessions
may do so with a “Two-Day All-Access” pass which was While aftercare is what’s most important to Clark-Rogers,
offered this year at a reduced price of $65, nearly half the she also sees Equestricon® helping in various other critical
cost of last year’s panel-access pass. aspects of the sport.

In 2017, Equestricon® had more than 20 TAA-accredited “I think it’s important that Equestricon® is outside of the box
organizations take part in various Equestricon® activities thinking where we should all work together to promote our
including a number of booths within the convention’s trade sport and aftercare and the farms,” she said. “This is a big
show. The TAA row returns this year, sponsored by Red Brand employer for several countries and we all love it. We all like
Fence, with an even larger contingent of aftercare groups to be a part of something this big and grand so why not all
from across North America. come together for a couple days and enjoy it?”

“We have a number of TAA-accredited organizations with For full details on programming related to aftercare, please refer
tables in one designated area for attendees to learn more to the schedule in this event program and look for signs around the
about the important work that the organizations do and show Kentucky International Convention Center for times and locations
off the diversity in aftercare and the versatility of the breed,” of specific sessions.
said Erin Shea of the TAA. “Some of these TAA-accredited
organizations specialize in retraining Thoroughbreds for
new careers, some are sanctuaries, and others offer equine-
therapy programs.”

The TAA organizations who will be participating are already
planning on ways to show off the Thoroughbred breed in the
hopes that those attending will learn there is more to a horses’
talents than just racing. 

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University of Louisville
Career Networking &
Mentorship Seminar

Monday, October 29 | 11:00 AM-12:00 PM
Kentucky International Convention Center
221 South 4th Street, Louisville, KY, 40202

Megan Devine Liz Crow William Van Meter
Moderator Panelist Panelist

The Career Networking & Mentorship Seminar is intended to highlight UofL alumni
working in various fields of the racing industry. Megan will serve as the session leader,
doing initial introductions and guiding the conversation. Each seminar participant will
share their professional journey and career highlights. The majority of the session
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92 EQUESTRICON ® 2018

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EQUESTRICON ® 2018 94