KK_GroupListingPresentation2-12-1

“Who you work with matters”

KIM CARLSON Redefining Service in Real Estate

760-310-1111 “Experience the Elite Difference”

[email protected] “ ”When we say we are

KEN FOLLIS “redefining service in real estate,”
we mean it! Our clients ALWAYS come first.
760-803-6235
We are thrilled to introduce you to a new world of service and real estate
[email protected] excellence! There are many components to a successful real estate
transaction - you can count on us to be there every step of the process
and make sure no detail is overlooked. With a proven track record, the
right skill set, and years of experience, our TEAM has the right tools to
successfully sell your home.

Whether it’s our proven sales approach, extremely effective
marketing campaigns, or utilizing our extensive network, our
TEAM is dedicated to providing unparalleled service and marketing your
home with state-of-the-art technology. We pride ourselves in the use of
innovation and technology to maximize the exposure of your home.

We created this guide to help educate you on all we can do for you, and
empower you to make an informed decision when selecting the best
agent to market and sell your home for top dollar.

Now more than ever, who you work with matters!

At your service,

Kim Carlson & Ken Follis

KIM CARLSON

Ranked Top 1% Nationwide

CalDRE: 00968586

Kim was raised in Orange County, California, where she attended and received a Bachelors Degree from the University of
California Irvine. While she was there, Kim met her husband and they have been happily married since 1981.

“I started my Real Estate career in 1987 becuase it gave me great joy and satisfaction to have the ability to help people with
their real estate dreams. I couldn’t think of a job I’d rather have! ”

Kim and her husband enjoy spending time together as empty nesters and also time with the family and grandchildren, which
they treasure. They love the outdoors, beach, mountains, having BBQ’s and watching the dogs and kids play in their pool.
They have a chocolate Lab named Bear and a horse named Habakatz.

Kim and her husband love giving back to the community and are both heavily involved in charitable activites such as Bonsall
Rotary, Rein’s Theraputic Riding, Smiles Project, Women’s Club of Fallbrook, Pregnancy Resource Center, Foundation for
Senior Living and sponsor children for World Vision and more.

KEN FOLLIS

Ranked Top 1% Nationwide

CalDRE: 00799622

Ken grew up all over the country as his step-dad was a career serviceman. He has enjoyed all of the places he lived, but his
roots are in Southern California. He currently lives in Fallbrook with his loving wife, Jody. They have 3 grown children together;
who have kids of their own, giving Ken and Jody the chance to spoil their grandkids.
Ken has always enjoyed classic cars. Ken has enjoyed owning, restoring,
driving and just looking at cars his entire life. You will also find him playing
pickleball in his spare time.

Ken has been a real estate agent since 1980, but also owned and operated a
successful manufacturing firm which he sold in 2004. This allowed him to focus
even more on on real estate.

Lastly and most implortantly, Ken is a very proud Christian. He enjoys
being involved with his church, socializing with his family and daily
giving thanks to God for the wonderful life and opportunities he has
been blessed with.



Getting to know you.

We always like to start with an in-person meeting.

We’ll ask you questions about your motivation, your desires, and your goals throughout the process.
We’re a results-driven team, and knowing what “results” means to you is always paramount.

It’s here where you’ll provide us with valuable insight about what drew you to the home in
the first place which will help us market it most effectively.

As your chosen Team, our goal is to know more about your home than anyone. We feel that it is
vitally important in order to represent your home effectively to the buyers we bring to you.

Pricing your home properly from its first day on the market is
critical to your success as a seller. We’ll sit down and talk about
the pitfalls of pricing too high (”Chasing the Market”) and also
pricing too low.

Our goal is to price your home correctly from the get-go.
Doing so will save you time and most importantly, money. No
one succeeds when your home is priced incorrectly. Our
extensive experience and market knowledge are the solution.

ACTIVITYThe following are a few things to keep in mind about pricing:

The highest level of activity is when the
property is new on the market.

12 3 4 5 6 7

NUMBER OF WEEKS ON THE MARKET

STAGE YOUR HOME

We offer professional staging advice to
help you sell your home faster and for more money.

Set the scene by preparing your property to show!
Neutralize your home by removing bulky furniture, and clutter.

the market than non-staged homes.
stay on the market, the further their price drops.

Impact of Buyers Viewing a Staged Home

77% 40% 38% 27%

Easier to More willing Will Other
visualize property to walk through positively property faults
as a future home impact the are overlooked
home they home’s value
saw online

Drone Photography & Videography We personally employ the best photographers in the field,

Professional Photography not the average photographer that most agents use.

360° And because of that, statistics show that your home

Virtual Tour will sell 45% faster!

We cannot emphasize enough the importance of professional photography and videography.
We do a tremendous amount of online marketing, and the pictures and videos must be excellent.
In the digital world you get only one chance to grab a buyers attention before they decide to move
on to another property.

BEFORE SEE THE DIFFERENCE?

AFTER

Redefining Service!
TEAM APPROACH

A TEAM will always outperform an individual! As a TEAM we bring a competitive advantage
to the table. We deliver access and expertise. Our TEAM can be in 3 or 4 places at one time
and buyers and sellers have ready access to someone on the TEAM at virtually all times.
In short, as a TEAM we can more effectively deliver a full suite of services for buyers and sellers.
We are always available on your behalf to provide the amazing service that you deserve!

Every home has a unique story & The Elite Home Group would love to tell Yours!

Your home only gets one chance to make a first impression on the market, which is why our team
spends so much time and effort doing market research, evaluating neighborhood comps, and

perfecting the way your home will show. We understand that your home may be the largest investment
that you have, and that you are entrusting us to take care of it for you. We are honored to be able

to do that. Our primary objective in partnering with you is to achieve the highest net proceeds as quickly as
possible. Our goal is to know more about your home than anyone else in order to properly represent you.

TEAM = Same price as one agent You Get Multiple EXPERTS!

We have full-time specialists in every area of the transaction.

(here to handle the critical details & to give you the personal service that you deserve)
(handles listing contracts and coordinates photo shoots, inspections, etc.)
(spends 40+ hours a week to personally market YOUR HOME)
(handles all the fine details from the point of sale to close)
(oversees team and makes sure everything is running smoothly)
(have a pool of ready, willing and able buyers and one might be looking for a

home just like yours!)

Kim Carlson and Ken Follis have their
own In-House Marketing Team at your disposal

Our In-House Marketing Team is standing by to create full-color print media
and online advertising of your home. We run full-page color ads of your home in
local new newspapers, send out over 10,000 postcards monthly to targeted buyers in
over 3 counties and email brochures to all agents in San Diego and Orange County.
On select homes, we advertise in Windemere Living Magazine, in Alaska Airlines Magazine
and in other selected media. With our state of the art software and technology, we
are able to attract a number of buyers and match them with a home they love.

TheELITE We put more money in YOUR pocket!
HomeGroup Call us to see how we do it!
Kim Carlson & Ken Follis

SO#L1D!#TE1ATEMAfMoriSnWOLBinDod!nesarmll e&reFaCSllObaLrloiDfoo! krnia PENDING!

198S1OCaLnDdicfoerC9t, 7Fa%llborofokListing$P1,1ri4c9e,000 4046 Calle Canonero, Fallbrook $873,747 353S8OLaLnDcewfoorod1,1F1a%llbrooofkListing$1P,1r0ic7,e000
SOLD for 101% of Listing Price
SOLD! SOLD! 6767 Rainbow Heights, Fallbrook $868,747
SOLD! Breathtaking Top of the World Custom Home!

PENDING!

SJOUSLDT ! 1302 Sycamore Hts, Fallbrook $800,000 1416 Portofino, Vista $574,000 710S2OViLaDMafroipro9sa6, %FallobfroLokisting$P1,1ri0c0e,000
SOLD for SOLD for 108% Listing Price
100% of Listing Price of 5 Country Glen, Fallbrook $898,747

Beautiful Custom Home with Attached Casita

TheELITEHKimoCmarlseonG& rKoenuFopllis 123 T4hBeedsRoa3.d5 B,aFthas llbr4o,12o2kESFCA 92028 SOLD for:
$1,000,000
2.15 Acres

Our Extensive Personal Investment IN YOU!

The Elite Home Groups Annual Advertising Summary

CATEGORY Monthly Annually

Online Advertising / Paid Online Ads 22,853.00 274,236.00
Promotional Marketing 9,083.00 108,996.00
Advertising Mailers 5,483.00
Signs, Brochures, Moving Truck 4,266.00 65,796.00
Print Ads 3,890.00 51,192.00
Professional Photography 2,750.00 46,680.00
Advanced Marketing Software 3,928.00 33,000.00
Other 583.00 47,136.00

TOTAL EXPENSES $52,836.00 6,996.00

$634,032.00

We spend more money on a monthly basis on advertising your home than the average
agent makes in a year. We target market for unique buyers for for your property.

THE END RESULT.
More Exposure For Your Home!

We finely tune ads designed to reach potential buyers. We spend our money in the right places

We advertise all over the Web. Your We target ads to the right locations. We find people who are looking to
home reaches millions of people all We geographically target market to buy or sell real estate. We are
over the globe including Facebook, able to advertise your home
(ranking higher than Google), Instagram, buyers looking to purchase a to a specific demographic.
Twitter and hundreds of top websites. home in your location.

Adwerx uses anonymous online data to target ads for your home toward local people who are potential buyers. This
includes local people who have searched for homes, used mortgage calculators, searched for moving companies, etc.

Ads for your home follow potential buyers everywhere they go on the web.

Adwerx provides daily marketing reports on the ad campaign for your home.

YOUR AD

YOUR Your ad results
REPORT
How many people have seen your ad?

Yesterday your ad was viewed 217 times
by people who live in the zip code 92028.
Your ad has been viewed a total of
141,564 times.

Your ad was on USA Today yesterday and
your ad is showing on sites like these:

Since the majority of home seekers now search the web, it’s
important to know your home will be seen in all the right places.

The way we market your home has changed drastically over the past years and we keep up-to-date
with all of the latest cutting edge technology to make sure your home is seen by every potential buyer.

Home-buyers once searched the newspaper for properties. These days, 93% of buyers use the
internet in their home search process, and more than 50% of buyers use a mobile website or app in
their home search.

To get your property maximum exposure, and attract multiple competitive buyers, our TEAM will make
sure your home is seen on all the key real estate sites.

We invest heavily in YOU!

The ELITE 165 Million 28 Million
Home Group 328 Million 1.86 Billion

800 Million

We are Top Rated Zillow Realtors

We spend tens of thousands of dollars monthly

to get our listings maximum exposure

More 5-STAR reviews than any other local agent

Zillow Group sites have the largest audience of home shoppers anywhere online:
142 million average monthly unique visitors
70% of all mobile traffic to the real estate category
60% of visitors are planning to buy or sell a home in the next 12 months

Premier Zillow Placement - All 5 Star Reviews!

Kim and Ken provide very professional service that gets the job done! They have assembled an
impressive team to care for all the details. They really know the business inside and out. We highly
respect their knowledge and take their advice as extremely well informed.

M.Williams

Our experience with Kim Carlson and Ken Follis was Excellent. Any questions or concerns we may have
had were handled quickly and courteously. They were at every showing of our home which was greatly
appreciated. As a result of their widespread advertisement, there were many showings. Our home was
sold and we have recommended them to our friends. Thanks to their team, the final preparations
and paperwork necessary to complete the sale went very smoothly.

B.Mintle

Kim is helpful, honest, realistic, genuine and experienced. Her work and the assistance of her staff made our
search for a new home as easy as possible, and they supported us in a variety of ways the entire time.

B.Decker

I listed my house with Ken based on numerous houses he sold in proximity to mine. I had a tough time selling for
six years, but Ken sold mine in one day. I live over a thousand miles away from the house, but Ken and his office kept
me well informed the whole time. His office handled everything efficiently and quickly. I have already recommended
him to another person. I was completely satisfied with Ken and would recommend them highly.

E.Barlow

We hired another agent before Kim and Ken. After 60 days nothing much happened. I fired
the first one and hired these two... it was like night and day. Not only are these two outstanding,
but their staff is unbelievable... constant updates and follow through. We found them to be
readily available and highly competent.

R.Buckley

sponsored ads for your home.

Stand out in Zillow search results

We pay top dollar so that your home
will be featured as a sponsored home
on Zillow. This will give your house
premium placement when a buyer
searches for a house in your area.

Don’t miss out! Get Started x
New homes are getting added all the time. Save your search and be the first to know.

Zillow Pre-Marketing...and why it works!
It creates a sense of Urgency

With 93% of buyers going online to look for homes, we make sure we have
every avenue covered. Zillow ranks #1 for home search websites.

When we list a home that may not be quite ready to put into the Multiple Listing Service,
we can still Pre-Market the home on Zillow and other high traffic sites. We have sold
many homes before they ever come on the market in the MLS. We create a sense
of urgency as buyers see online that the home is not yet listed in the MLS, and they
know that as soon as it is, there will be other buyers looking at it with their agents.
So the buyers naturally want to be the first to see the home and make an offer on it

before others might get the chance. We have been able to get top dollar for these homes!

We want our listings to stand out from the crowd,
so we decided to keep pushing the envelope...

That’s why we created the 5K Elite Home Program and the Trade-Up Program

The 5K Elite Home Program

When you list with The Elite Home Group, we make sure your home already stands out
with our state of the art marketing. We spend tens of thousands every month by
specifically investing where you get the biggest return. However, we also take this

further and offer an incentive to the Real Estate Community to show our properties!

When we market your home as a 5K Elite Home, it not only boosts the appeal to buyers
but also offers extra incentive to buyers agents to show and ultimately sell your home.

This is why it works so well. Once a year in December, we have a drawing for all the agents
that have sold and closed escrow on our listings. That’s an extra $5,000 check to an
agent who represented a buyer on one of the 5K Elite Homes. Now that’s fun
to have at Christmas time, right?

We’re having a outstanding response from the Real Estate Agents. The 5K Elite Home Program
is helping our homes to sell quicker due to them being shown more often.

The Trade-Up Program

As an added incentive to buyers who might be interested in purchasing your home, we have a
guaranteed Trade-Up Program. We guarantee that we will purchase their home for CASH
so they can move up and purchase your home without the headache and stress of not
knowing if it will sell. It also gives you the peace of mind to make your move forward.

AGENT COMPARISON Average Top Elite Home Group
Agent Agent
TWO of the Top 1% in the Nation Agents working for you Kim Carlson & Ken Follis
More independent 5 Star Zillow Reviews than any Local Agent
Custom Detailed Marketing Plan for Each Home
Offers Professional Staging Advice
Full Time Marketing Manager exclusively for our listings
Pre-Market Homes on Zillow
Uses State of the Art Technology
Paid Targeted Facebook Ads (now ranking above google)
Full Page Color Ads in Local Newspapers
Sends out over 10,000 Postcard Monthly to targeted buyers
Three County Print Media so More Buyers See Your Home
Large Pool of Ready, Willing and Able Buyers
Multiple Weekly Updates
Full Back Office Staff JUST TO SERVE YOU
Offers Concierge Services
Complimentary Moving Truck for Clients & Charities
Professional Photos, Virtual Tours, Drone photos & videos
Premium Marketing Materials
Direct Number to Agent on For Sale Sign
Pays for Premier Zillow Enhanced Listings
Professional Photos
5 County MLS
Puts your home in the MLS
Company For Sale Signs
Flyers
Lock Box

TheELITE
HomeGroup
Kim Carlson & Ken Follis

Truly redefining service and results in Real Estate

re independent 5-star Zillow reviews for service than any other
local agent (Read our reviews!)

Zillow and web pre-marketing for a faster sale
Elite Home Program for Realtors to show and sell our listings
e Trade-Up Program available for buyers wanting to purchase our listings
pend more money in one month on advertising than the average agent

makes in a year (finding more buyers for your home)
ethodically placed ads specifically designed to target market buyers interested in YOUR
home (have a pool of ready, willing and able buyers, and one just might be the right one!)

ffering Strategic Staging
vest in top-rated photography, virtual tours, video and aerial photography to sell your

home quicker and for more money
ll our homes on average of 99.6% of list price due to our strong negotiation skills

ur customers come first

These are just a few of the reasons why you should hire Us!

We sell your home QUICKER and for MORE MONEY!

On Average WE SELL YOUR HOME 48 DAYS QUICKER than other agents!

Kim & Other
Ken Team Agent

SOLD SOLD
IN IN
25 73
DAYS DAYS

We get you 6% MORE than other agents!

100%

Based on a $750,000 Sales Price

WE get YOU $45,000 MORE

than other agents!

95%

90% 99.8%

93.5%

THE END RESULT

We are 100% confident that we will exceed the competition and achieve the most for you,
our future client. We deliver groundbreaking marketing that far exceeds market mediocrity.

“Proof is in the Results!”

“Buy or Sell with us...
USE THIS TRUCK for FREE!”

Buy or Sell with Us... Use this TRUCK... FOR FREE

Over 1,200 Homes SOLD!

Also available FREE to Community & Charitable Organizations.
We support the local charities below!

Windermere Real Estate is Office Locations
ranked the largest regional real
estate company in the Western U.S. 20
with over 300 offices and 7,000 agents.
Windermere Real Estate was voted the WASHINGTON
most trusted brand west of the Missississippi
IDAHO
by Lifestory Research®.
COLORADO
Our listings have worldwide exposure
locally, nationally and internationally BAJA
through our unique, customized marketing. CALIFORNIA

Windermere Homes & Estates agents KAUAi OAHU
average sales price for a listing is over
HONOLULU
$22,000 higher according to SDAR.
(1/1/17 – 12/31/17) MAUI

HAWAII

HAWAII

SAN JOSE
DEL CABO

Windermere has 20 offices in San Diego County,
Riverside County and San Bernardino County.

Global Distribution

In the US, over 87% of all property searches begins online and the same is trending in China, Asia
and Worldwide. Our media plan is to drive awareness of our extraordinary properties globally.
We connect our clients to this large, rapidly growing elite class of consumers eager
to experience global luxury on a grand scale. Each month we reach an aggregate
audience of over 20,000,000 monthly luxury property consumers.

PropGOLuxury.com

Luxury Properties Worldwide

Luxury Insider

ASIA’S LEADING ONLINE LUXURY MAGAZINE

Chinese Market Reach

Premier Properties™ are syndicated to 1.5 million high-net-worth Chinese buyers through Juwai.com.
Their web portal allows Chinese buyers to search for luxury properties in their own Chinese language.

% of Chinese buyers pay cash for property purchases.
From million-dollar trophy homes to more modest condominiums, Chinese buyers are the fastest-growing segment

of global property buyers. By 2020, Chinese overseas property transactions are predicted to hit US$220 billion.
GET BEHIND THE FIREWALL

in China, Juwai.com gets you behind the Great Firewall and in front of an exclusive audience of Chinese buyers.