email - Company Profile 2017

C OMP AN Y PR OFILE

F A SH I ON E Y E W E A R CENTE R










Shop Online at
www.optikseis.com


optikseis





Head Office : Jl. Kartini 2/17-19, Jakarta Pusat 10710, Indonesia : 1500-809 : [email protected] SMS : 0819-1000-7788

Who we are, What we do







In 1927, Lioe Lian Fa envisaged that in time to come, indonesians would require the
services of qualified opticians equipped with the technical expertise to prescribe
vision corrective lenses. Taking origins as a watch and writing instruments outlet, the
establishment have evolved into a reputable optical store in Pasar Baru, then the
commercial heart of Jakarta.
Originally named Tjun Lie and Company, it is the stepping stone for the Foundations
of today's state-of-the-art and leading professional eyecare specialist in Indonesia:
OPTIK SEIS.
Long known for its excellent reputation and acknowledged even in international
circles, OPTIK SEIS vigorously upholds its commitment in introducing technology and
know-how to standards that is indeed world class.

The Purveyor of professional eyecare and excellent eyewear services, OPTIK SEIS
caters its highly valued customers with the most functional and fashionably styled
eyewear direct from the fashion houses of Paris, Milan, Tokyo and New York. It is of
no surprise leading manufacturers of best-selling eyewear and lenses thus prefer
OPTIK SEIS as their sole distributor in Indonesia.
















1

The most Established







With over 125 stores, OPTIK SEIS is a vital force and contributor to the robust Indonesian
economy and society. Aware of the role it plays, OPTIK SEIS has formulated a dynamic
and innovative approach in optical services and retail aimed at satisfying customers`
diverse needs and anticipating their future demands in the most convenient way possible.



Foreword
“For our employees, we provide challenging jobs with opportunities for improvement. For
our customers, we surpass their expectations through total quality commitment in provid-
ing excellent professional eyecare services second to none. This is our two pronged
approach to serving the interests of the community in which we operate.”



Board of Directors :
Mr. Aboe
Dr. Handa Kurniawan, O.D.
Mr. Howard Handa
Mr. Rudhy Buntaram
Mr. Budy Buntaram












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The Professional The Innovations







OPTIK SEIS is the only optical retail store in Indonesia engaging fulltime, professional
and duty licenses Doctors of Optometry. Customers are assured and guaranteed of
accurate eye examination.

In addition, OPTIK SEIS staffs undergo extensive and rigorous in-house training. They
are also sent to practitioner training schools to enchance their knowledge and skills.
These are strict prerequisites for OPTIK SEIS staffs before they attend to customers.

Accurate Eye Examination


OPTIK SEIS team of doctors is led by Dr. Handa Kurniawan. He received his Optometry
Doctorate degree from Massachusetts College of Optimetry, USA in 1976. Dr. Handa is
a member of various distinguished international professional bodies which include the
British Contact Lens Association, the American Public Health Association.

He is also a charter member of the Section on Contact Lenses of the American
Optometric Association, a Founder Fellow of the Faculty of Dispensing Opticians
(FFDO), Foundation Fellow of the Association of British Dispensing Opticians (FBDO)
and a fellow of the Association of Dispencing Opticians (FADO).

Over the years, customers have entrusted their eyecare needs to OPTIK SEIS team of
more than 300 professionals, optometrists and opticians.







3

The Innovations The History







OPTIK SEIS' pursuit of staying true to the traditions of perpetual quest for innovations
in eyecare and eyewear technology has earned itself the distinction of being a pioneer
in the optical market not only in Indonesia but also in Southeast Asia.

Apart from maintaining high clinical laboratory standards, OPTIK SEIS continually trains
its laboratory personnel upon procurement of new technologies. As such it has driven
itself to ranks on or above par than the best in the US, Europe, and Asia.

From being the first in Indonesia in 1962 to utilize a lens generator to being the first in
Southeast Asia to acquire the SATIS SUPER IONCOTE Anti-reflection equipment in 1992,
OPTIK SEIS inexhaustibly searches the world for the latest in eyecare technology.

words
"Total assurance of quality work supported by the use of cutting-edge technology, our
guarantee that customers get the best value for their money"


















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4

The History The History





1962 rupted, clear, sharp focus, natural vision correction than bifocal lenses. Opened luxury sunglass counter in Sogo department store featuring the largest 2013
First to obtain the lens generator, a machine that replaces the traditional CHANEL sunglass counter in the world. Optik Seis is the first to launch Chloe, Giorgio Armani, Emporio Armani, and Bally
manual grinding of lenses 15.541 cm. 1997 eyewear in Indonesia exclusively.
Launched Calvin Klein eyewear exclusively. 2007
1964 Optik Seis channel account on YouTube is launched. Showcasing videos and 2014
Established the first contact lens center in Indonesia. 1999 coverage of Optik Seis events throughout the years, such as new product In summer, Optik Seis launched Linda Farrow, DITA Eyewear, Victoria Beckham and
In the midst of regional Asian monetary crisis, launched cK Calvin Klein and launches, behind the scenes of Optik Seis’ campaign photo shoots and celebrity 999.9 eyewear collection exclusively. By this time of the year, the official OptikSeis.com
1976 Oakley sunglasses. testimonials. website also launched the online shop page providing a new shopping experience to
Become the first to modernize eye examination through the use of computer- online customers by offering the best prices and more practical time. No more hustle
ized auto refractor in Southeast Asia. Sales grew tremendously as optical 2001 2008 through traffic to get to the nearest mall. Payments are accepted through transfer,
computer technology was novel to the Indonesian society. Established wholesale business division, PT. Fashindo Jaya Makmur, to manage Launched Tom Ford and Roberto Cavalli Spring/Summer Collection. Credit Card, and we provide free shipping to everywhere in Indonesia. A Live Chat expe-
eyewear distribution to selected independent optical stores in Indonesia. rience is available at any time to answer all your needs.
1978 2009
Introduced the first Anti-reflection equipment in Indonesia. Promoted and 2002 Optik Seis has been selected exclusively as the first launchpad for the following 2015
popularized the use of AR coating in Indonesia. Collaborated with Johnson & Johnson to become the first to launch Acuvue 2 eyewear collections that are not previously available inIndonesia. Optik Seis is Optik Seis raised the bar higher on customer services. The Optik Seis App is launched
Colors contact lenses in Indonesia. the first to launch Tiffany & Co eyewear in Indonesia exclusively. Social media and is now accessible to customers including all existing preferred card holders. This is
1982 plays a big part for Optik Seis, in 2009 the official Facebook and Twitter account created to simplify the conventional member cards, make every purchase easier and
Upgraded the Anti-reflection equipment using the latest technology from Satis 2003 of Optik Seis is launched and since then customers are not only able to get beneficial. With an online system, now customers can get points for every purchase on
Equipment, Italy. Awarded the Oakley RX Distributor of the Year. Redesigned and revamped exist- information on the latest products, events and promos, but through our account any products and a stamp for soft lens purchase. The App can also be used as a direc-
ing optical stores to further enhance overall customer store experience. @OptikSeis you can also participate and interact with us directly. tory, and it automatically updates customers on the latest promos and discounts every
1990 time they log in. Members are able to check purchase history and shop online through
Pioneered the Computerized Frame Selector in Southeast Asia. Choosing a 2004 2010 the Optik Seis App. Early December, Optik Seis welcomes one of the biggest Italian
frame has never been easier. Procured the latest Anti-Reflection equipment, Satis MC-380 to ensure superior Optik Seis is the first to launch Tod's and Dsquared2 eyewear in Indonesia exclu- eyewear company Kering Eyewear, we are now the exclusive distributor of Saint
lens quality at no additional cost to our customers, continuing our commitment sively. Laurent, Bottega Veneta, Stella McCartney and Alexander McQueen eyewear. This year,
1992 to excellence in quality eyecare. Acquired exclusive distributorship of Mickey & also under the big Kering Eyewear group, Puma and Gucci eyewear will be launched at
Raised the standard of AR coating through the acquisition of the Satis Super Friends (Walt Disney), Looney Tunes and Harry Potter (Warner Bros), and 2011 Optik Seis.
IONCOTE Anti-reflection, equipment providing the most superior lens coating in Snoopy. Optik Seis is the first to launch Crocs and Victor & Rolf eyewear in Indonesia
existence, the very first in Southeast Asia. OPTIK SEIS paved the way and exclusively.
aggressively marketed this cutting edge AR technology. 2005
Optik Seis flagship store in Jl. Melawai Raya-Jakarta. The building is now the 2012
1994 largest and most luxurious optical outlet in Indonesia featuring VIP section and Optik Seis is the first to launch Coach, DVF, Salvatore Feragamo, Valentino and
Introduced ‘Thin and Dark’ Lenses the most advanced in photo chromic glass softlens center. Appointed Exclusive Distributor for Dunhill and Mercedes Benz Calvin Klein Jeans eyewear in Indonesia exclusively.
lens. Introduced Transitions Comfort Lens, the most sophisticated photo eyewear collection. Instagram has become one the most influential social media tool for Optik Seis.
chromic plastic lens. Collaborated closely with Transitions Optical USA. Now our loyal and future customers can follow us and be adorned not only with
Appointed exclusive distributor of Kodak Progressive Lens-giving more uninter- 2006 the latest product images, but through them we could also communicate in a
Introduced the Preferred Customer Card for VIP customer. The card is the first more inspiring and artistic manner.
contact-less (RFID) card used in the retail industry in Indonesia.
05
5

The History The History





1962 rupted, clear, sharp focus, natural vision correction than bifocal lenses. Opened luxury sunglass counter in Sogo department store featuring the largest 2013
First to obtain the lens generator, a machine that replaces the traditional CHANEL sunglass counter in the world. Optik Seis is the first to launch Chloe, Giorgio Armani, Emporio Armani, and Bally
manual grinding of lenses 15.541 cm. 1997 eyewear in Indonesia exclusively.
Launched Calvin Klein eyewear exclusively. 2007
1964 Optik Seis channel account on YouTube is launched. Showcasing videos and 2014
Established the first contact lens center in Indonesia. 1999 coverage of Optik Seis events throughout the years, such as new product In summer, Optik Seis launched Linda Farrow, DITA Eyewear, Victoria Beckham and
In the midst of regional Asian monetary crisis, launched cK Calvin Klein and launches, behind the scenes of Optik Seis’ campaign photo shoots and celebrity 999.9 eyewear collection exclusively. By this time of the year, the official OptikSeis.com
1976 Oakley sunglasses. testimonials. website also launched the online shop page providing a new shopping experience to
Become the first to modernize eye examination through the use of computer- online customers by offering the best prices and more practical time. No more hustle
ized auto refractor in Southeast Asia. Sales grew tremendously as optical 2001 2008 through traffic to get to the nearest mall. Payments are accepted through transfer,
computer technology was novel to the Indonesian society. Established wholesale business division, PT. Fashindo Jaya Makmur, to manage Launched Tom Ford and Roberto Cavalli Spring/Summer Collection. Credit Card, and we provide free shipping to everywhere in Indonesia. A Live Chat expe-
eyewear distribution to selected independent optical stores in Indonesia. rience is available at any time to answer all your needs.
1978 2009
Introduced the first Anti-reflection equipment in Indonesia. Promoted and 2002 Optik Seis has been selected exclusively as the first launchpad for the following 2015
popularized the use of AR coating in Indonesia. Collaborated with Johnson & Johnson to become the first to launch Acuvue 2 eyewear collections that are not previously available inIndonesia. Optik Seis is Optik Seis raised the bar higher on customer services. The Optik Seis App is launched
Colors contact lenses in Indonesia. the first to launch Tiffany & Co eyewear in Indonesia exclusively. Social media and is now accessible to customers including all existing preferred card holders. This is
1982 plays a big part for Optik Seis, in 2009 the official Facebook and Twitter account created to simplify the conventional member cards, make every purchase easier and
Upgraded the Anti-reflection equipment using the latest technology from Satis 2003 of Optik Seis is launched and since then customers are not only able to get beneficial. With an online system, now customers can get points for every purchase on
Equipment, Italy. Awarded the Oakley RX Distributor of the Year. Redesigned and revamped exist- information on the latest products, events and promos, but through our account any products and a stamp for soft lens purchase. The App can also be used as a direc-
ing optical stores to further enhance overall customer store experience. @OptikSeis you can also participate and interact with us directly. tory, and it automatically updates customers on the latest promos and discounts every
1990 time they log in. Members are able to check purchase history and shop online through
Pioneered the Computerized Frame Selector in Southeast Asia. Choosing a 2004 2010 the Optik Seis App. Early December, Optik Seis welcomes one of the biggest Italian
frame has never been easier. Procured the latest Anti-Reflection equipment, Satis MC-380 to ensure superior Optik Seis is the first to launch Tod's and Dsquared2 eyewear in Indonesia exclu- eyewear company Kering Eyewear, we are now the exclusive distributor of Saint
lens quality at no additional cost to our customers, continuing our commitment sively. Laurent, Bottega Veneta, Stella McCartney and Alexander McQueen eyewear. This year,
1992 to excellence in quality eyecare. Acquired exclusive distributorship of Mickey & also under the big Kering Eyewear group, Puma and Gucci eyewear will be launched at
Raised the standard of AR coating through the acquisition of the Satis Super Friends (Walt Disney), Looney Tunes and Harry Potter (Warner Bros), and 2011 Optik Seis.
IONCOTE Anti-reflection, equipment providing the most superior lens coating in Snoopy. Optik Seis is the first to launch Crocs and Victor & Rolf eyewear in Indonesia
existence, the very first in Southeast Asia. OPTIK SEIS paved the way and exclusively.
aggressively marketed this cutting edge AR technology. 2005
Optik Seis flagship store in Jl. Melawai Raya-Jakarta. The building is now the 2012
1994 largest and most luxurious optical outlet in Indonesia featuring VIP section and Optik Seis is the first to launch Coach, DVF, Salvatore Feragamo, Valentino and
Introduced ‘Thin and Dark’ Lenses the most advanced in photo chromic glass softlens center. Appointed Exclusive Distributor for Dunhill and Mercedes Benz Calvin Klein Jeans eyewear in Indonesia exclusively.
lens. Introduced Transitions Comfort Lens, the most sophisticated photo eyewear collection. Instagram has become one the most influential social media tool for Optik Seis.
chromic plastic lens. Collaborated closely with Transitions Optical USA. Now our loyal and future customers can follow us and be adorned not only with
Appointed exclusive distributor of Kodak Progressive Lens-giving more uninter- 2006 the latest product images, but through them we could also communicate in a
Introduced the Preferred Customer Card for VIP customer. The card is the first more inspiring and artistic manner.
contact-less (RFID) card used in the retail industry in Indonesia. OPTIK SEIS APP
06
6

The History





2016
This year, Optik Seis launched another Italian luxury brand of fashion and
eyewear, part of the Gucci Group, which is owned by the French holding company
Kering. Founded by Guccio Gucci in Florence in 1921, until today Gucci remains
to be the biggest-selling Italian brand. At the beginning of 2015, Gucci embarked
on the next chapter in history, under the creative direction of Alessandro Michele,
with the introduction of a new contemporary vision, which is reestablishing its
reputation as one of the world’s most influential luxury fashion brand.
2017
In March this year, we are proud to introduce another prestigious eyewear known
all around the world. Acquired by Luxottica since 2007, Oliver Peoples is now
officially launched and it is part of the luxury family at Optik Seis. Founded in
1987 with its first store in West Hollywood
and the introduction of a retro inspired eyewear collection. Oliver Peoples frames
are handcrafted from the finest quality materials, in colors and styles exclusive
to the brand. Frames are manufactured in limited quantities and with deliberate
anti-logo labeling which appeals to refined consumers. Their glasses all have a
vintage-inspired design mainly because this is fashionable but also because
creative director, Larry Leight, is fascinated with vintage eyewear.





















06
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Following the success of our first Signature store concept at Mal Kelapa Gading 3, in 2016 we opened another two Optik Seis Signature stores, one
in St. Moritz – Lippo Mall Puri, and another in the new urban-segmented mall, Neo Soho. Like the first Signature store concept, these two also
showcase a wider range of sungglases from our luxury brands from Dita, Tom Ford, Prada, Saint Laurent, Dolce & Gabbana, Giorgio Armani etc in
a more luxurious interior appeal. Early this year we are proudly to reopen our flagship store at Melawai Raya No.65, the four story building is now
fully renovated and is now the biggest Signature store of Optik Seis with 300 Sq m space on each level. Inside each Signature store concept, a
lot of wood element is implemented to create that warmer feel. Most of the furniture are brought in from overseas to make the store stand out
amongst other retailers. There is also a 3D eyewear holder using our own in-house 3D Printer. We implement an open display concept for customer
to experiences a different way of shopping, customer can have a better look at the eyewear and try by themselves. We made the Signature store
concept more into Hi End with a lot of custom ornaments and accessories to make the stores more attractive for customer.


8

The Brands Customer Friendly







Demanding and sophisticated customers have always entrusted OPTIK SEIS for the
ultimate in eyewear. Years of retail experience have given OPTIK SEIS a keen sense of
targetting the right market with the right brands. With a focus on premium positioning
strategy, OPTIK SEIS successfully captures the targeted middle and upper market
clientele. OPTIK SEIS, has always exceeded individual manufacturers expectation
through its intense promotion of products, translating in sale successes of its range of
distinctive eyewear items. Customers know they can always count on OPTIK SEIS for
the latest in fashion given its wide selection of quality designer eyewear available from
sports to luxury eyewear.





























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Customer Friendly The Stores
































With OPTIK SEIS, eyewear does not only mean the correction of vision through the use of glasses. Our sales force undergoes continuous
store training and seminars to keep current on product knowledge, fashion trends as well as providing quality customer service. Customers
know they are also well advised on the best in fashion accessory.


Today, OPTIK SEIS boutiques are found in premium locations around the country staffed with highly qualified and dedicated personnel.
At OPTIK SEIS, customers are ensured a consistent high standard of professional service at all times.









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The Stores Locations































1977 was a historic year for it marked the opening of OPTIK SEIS second store and signaled the start of its expansion. OPTIK SEIS underwent
corporate restructuring to truly reach out to its Indonesian clientele, making its establishment even more effecient, productive and adaptive
to the dynamics of current business environment. From Bali to Jakarta, OPTIK SEIS relentlessly pursues the most advanced and the latest in
eyecare and eyewear technology.

Better vision through quality lenses and excellent eyecare services including outstanding after-sales service is the hallmark of our corporate
existence. It’s what we do best.

Empowered with a workforce of over 1000 employees and complemented with a production capacity of over 250,000 jobs, OPTIK SEIS is well
poised to continue our role as the leading purveyor of professional eyecare and fashion eyewear as we embark into the new era.




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Locations - 134 doors in 38 cities






CENTRAL JAKARTA : Baywalk Mall Pluit CIBINONG: Mal Galaxy SINGKAWANG :
Pasar Baru PIK Avenue Cibinong City Mall Plaza Marina Singkawang Grand Mal
Plaza Indonesia Supermall Pakuwon Indah
Grand Indonesia Mall EAST JAKARTA : CIREBON : Royal Plaza PEKANBARU - RIAU :
Plaza Atrium Mall Bassura CSB Mall Grand City Mal SKA
Plaza Gajah Mada Ciputra World Mal Ciputra Seraya
CINERE : BOGOR :
SOUTH JAKARTA : Mal Cinere Plaza Indah Bogor SIDOARJO : PALEMBANG :
Plaza Senayan Cinere Bellevue Plaza Ekalokasari Mal SunCity Sidoarjo Palembang Square
Senayan City Botani Square Palembang Indah Mall
Jl. Melawai Raya No. 65 CIBUBUR : Cibinong City Mall MALANG : Palembang Icon
Jl. Melawai IX No. 28 Cibubur Junction Malang Town Square OPI Mall Palembang
Mal Pondok Indah Mal Ciputra CitraGran BANDUNG : Mal Olympic Garden
Mal Pondok Indah 2 Bandung Indah Plaza LAMPUNG :
Plaza Blok M DEPOK : Trans Studio Mall BALI : Boemi Kedaton Mall
Cilandak Town Square Margo City Square Paris Van Java Mal Bali Galleria Shopping World
Plaza Semanggi Istana Plaza Pertokoan Matahari Kuta Square MEDAN :
Pacific Place TANGERANG : Cihampelas Walk Discovery Shopping Mall Sun Plaza
Mall Pejaten Village Lippo Supermal (Karawaci) Festival Citylink Beach Walk Plaza Medan Fair
Gandaria City Living World Alam Sutera Lippo Mall Kuta Icon Centre Point Mall
Kalibata City Mall @ Alam Sutera SEMARANG : Level 21 Denpasar
Kuningan City Summarecon Mal Serpong 2 Jl. Gajah Mada No. 34 BATAM :
Kota Kasablanka AEON Mall BSD City Mal Ciputra LOMBOK : Nagoya Hill Superblock
Lippo Mall Kemang Java Supermal Lombok Epicentrum Mall Mega Mall Batam Centre
Lotte Shopping Avenue BEKASI : Paragon City Lombok City Center
Mal Metropolitan MANADO :
WEST JAKARTA : Re.Vo Town-Bekasi Square YOGYAKARTA : BALIKPAPAN : Manado Boulevard Center
Mal Ciputra Summarecon Mal Bekasi Mal Malioboro Plaza Balikpapan Megamal Manado
Mal Taman Anggrek Grand Metropolitan Bekasi Mal Galleria Mall Balikpapan Baru Manado Town Square
Mal Puri Indah Plaza Ambarrukmo E-Walk Balikpapan
Central Park KARAWANG: Jogja City Mall Pentacity Shopping Venue MAKASSAR :
Lippo Mall Puri @ The ST. Moritz Karawang Central Plaza Lippo Plaza Jogja Mal Ratu Indah
Lippo Mall Puri - Signature Hartono Mall SAMARINDA : Mal Panakkukang
Neo Soho BINTARO : Samarinda Central Plaza Trans Studio Makassar
Plaza Bintaro Jaya SOLO : Mal Lembuswana
NORTH JAKARTA : Bintaro Jaya Xchange Solo Square Plaza Mulia KUPANG :
Mal Kelapa Gading II Solo Paragon Lifestyle Mall BIG Mall Samarinda Lippo Plaza Kupang
Mal Kelapa Gading III BOGOR : The Park Solo Lifestyle Mall
Mal Artha Gading Plaza Indah Bogor BANJARMASIN :
Mall Of Indonesia Lippo Plaza Bogor SURABAYA : Duta Mall
Pluit Village ( Megamal) Botani Square Jl. Tunjungan No. 23
Emporium Pluit Mall Mal Metropolitan Cileungsi Plaza Tunjungan III PONTIANAK :
Ayani Megamal

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