CHAPTER 1 -5 Digital Age

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CHAPTER 1 DIGITAL AGE

Photo Credit : https://fatguymedia.com/digital-marketing/rule-of-7/
Discuss the questions below:

1. What do you know about the word ‘digital’? If you know , give an example
2. Do you have any device or tools that are in digital form? If yes, tell one of them.
3. The 1st century is the period of digital age. What does it mean?

This Chapter is about digital age. You will be given information about a digital
age, which is regarded as the most advanced period in the 1st century. You will read
about the passage on the digital age, related vocabulary related to the digital age and
language activities

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A. Reading
Before Reading read the sentence below to get the main idea1
The digital age, also called the information age, is defined as the
time period starting in the 1970s with the introduction of the
personal computer with subsequent technology introduced
providing the ability to transfer information freely and quickly.

What is Digital Age?

This is otherwise referred to as the Information Age, a historic period in the 21st century
characterized by the rapid shift from traditional industry that the Industrial Revolution brought
through industrialization, to an economy based on information technology .[1] Time frame in
history that the use of digital technology became prevalent and of common use throughout the
world. The digital age began in earnest with the widespread use of the Internet.[2] This current era
whereby social, economic and political activities are dependent on information and
communication technologies. It is also known as the information age or the digital era. [3] From
about 1980 on, coincidence with the advent of the World Wide Web. Sometimes referred to as the
information age, or computer age, the concept captures the ubiquitous nature of computing and the
prolific use of technology in almost all aspects of human activity such that digital interaction is a
defining characteristic of human activity.[4] It is also known as the information age when the
personal computer was introduced in the 1970s and then information technology was introduced
to provide users the ability to transfer information easily and swiftly. [5]

The age of widespread use of technological products and networks and technological
methods’ over traditional methods in life practices. The current development era in which social,
economic and political activities/processes are driven by application of
ICTs/digital technologies. The widespread use of digital technologies by masses such as
computers, email, Internet, electronic games, videos, so forth. [6]

1 digital age. (n.d.). Retrieved July 14th, 2019, from http://www.yourdictionary.com/digital-age

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From about 1980 on, coinciding with the advent of the World Wide Web. The generation
in history during which the use of digital technology became ubiquitous throughout the world. A
period characterized by communication based on information technologies. An era for prolific
development and use of sophisticated technological innovation in almost all aspect of global
business activities. The time period beginning in the 1970s with the advent of the personal
computers providing the technological capabilities to transfer information freely and quickly.
This period is also called the information age. [7]
Source: https://www.igi-global.com/dictionary/digital-age/7562

Vocabulary

 Give an appropriate meaning in Thai to the following words

age____________________________________ widespread_____________________________
rapid__________________________________ coincidence_____________________________
shift___________________________________ ubiquitous______________________________
revolution______________________________ innovation________________________________
industrialization__________________________ sophisticated____________________________
prevalent_________________________________ prolific_________________________________

 Write unfamiliar words from the passage with meaning in Thai

1._____________________________________________2____________________________________

3._____________________________________________4.____________________________________

5._____________________________________________6.____________________________________
7._____________________________________________8.____________________________________

9._____________________________________________10.___________________________________

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B. Listening & Pronunciation

 Listen to pronunciation given by Cambridge Dictionary or other standard recognized
dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.

Prevalent

widespread

age coincidence

rapid ubiquitous

shift innovation

revolution sophisticated

Industrialization prolific

Source: https://dictionary.cambridge.org/

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After Reading

 Answer the following questions in full sentence

1. What is mainly this passage about? ________________________________
_____________________________________________________________

2. If you are wanted to give a new title to this passage, your best tile is______
_____________________________________________________________

3. According to passage, what is Information Age? _______________________
_____________________________________________________________

4. This current era means__________________________________________
5. In paragraph 3, what are social, economic and political activities dependent on?

__________________________________________________________
6. In the passage above, there are three phrases that are similar to ‘digital age’. What

are they? ____________________________________________
7. Based on the above passage, when was WWW invented? ______________
8. What was significant occurrence in 1970? ___________________________
9. What are the words indicating the digital age in the passage? Write them

all____________________________________________________________

 Identify True or false statement from the following sentences, write T in front
of true statement and F in front of untrue statement

T / F Statement
Digital age comes into existence in the 21st century.
WWW was invented in 1970.
Information age or digital age started coincidently in the same time with the
advent of WWW.
Social, economic and political activities are independent and can depend on
their capacity without communication technologies.
Personal computer is in the digital age.
Everyone cannot live in the digital age.
The digital age began in earnest with the widespread use of the Internet.

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C. Writing

 Construct a short sentence based on the following words given.

1. Digital age:____________________________________________________
2. Information era:________________________________________________
3. Computer age:_________________________________________________
4. Technological age:______________________________________________
5. Digital technology:______________________________________________
6. Industrialization:________________________________________________
7. World Wide Web:_______________________________________________
8. Personal computer:_____________________________________________

D. Speaking

 Select one topic on career in new media, then prepare your speaking script

E. Extended Reading

 Students are required to find an article on digital age/information technology
from trusted websites, print it out and read it, then record what you read in
the following form.

1. Source:_______________________________________________________
2. 10 selected words from the source

1._________________________________2._________________________
3._________________________________4._________________________
5._________________________________6__________________________
7._________________________________8._________________________
9._________________________________10.________________________

3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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CHAPTER 2
Cutting Age new Media

Photo credit: http://blog.csa.us/2018/03/10-best-cutting-edge-technologies-for.html
Discuss the questions below:
1. What do you know about the meaning of words ‘cutting age’?
2. Do you have any device or tools that include in cutting age? If yes, tell one of them.
3. The 1st century is the period of cutting age media. What does it mean?

 Cutting-edge technology refers to technological devices, techniques or
achievements that employ the most current and high-level IT developments; in
other words, technology at the frontiers of knowledge. Leading and innovative IT
industry organizations are often referred to as "cutting edge."

https://www.techopedia.com/definition/26589/cutting-edge-technology

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A. Reading
Before Reading, read the sentence below to get the main idea.

Many media streamers can help you connect your TV.

How to Cut the (Cable) Cord

There are many ways to watch online content on your TV. Your television itself might
have apps, or you might have a Blu-ray player or game system connected with built-in streaming
services. If neither case applies, or if your TV, Blu-ray player, or game system doesn't have the
exact media features you want, you can get a dedicated media streaming hub. Most media
streamers allow you to set up your TV with any online or local media streaming services you need
for well under $100. [1]

Among the media streamers currently available, five platforms stand out: Amazon Fire TV,
Android TV, Apple TV, Google Cast, and Roku. All of these platforms except Google Cast have
on-screen menu systems and dedicated remotes so you can view whatever you want from the
couch, without a mobile device to control everything. Google Cast is a bit different, as it relies on
a PC, smartphone, or tablet, with Cast-compatible apps to stream content. No matter which you
choose, they each give you access to many of the most popular music and video streaming services
available.[2]

Resolution is another big factor to consider. All of the platforms mentioned have options for
ultra-high-definition (4K) and HDR content. In the list above you'll find the top-rated media
streamers we've tested. Below is a closer looking at the top media streaming platforms? Google
Cast is one of ex cutting age devices of new media.[3]

Google Cast is the least visually obtrusive and physically complicated media streaming
platform; you take a Chromecast, plug it into a power source, plug it into your TV or sound
system, and control everything through your mobile device. There are no remotes, no on-screen
interfaces, and no app stores to separately navigate. You just connect your Chromecast to your
home network and stream whatever you're watching (from a Google Cast-compatible app, of
which there are many) on your smartphone or tablet.[4]

It's easy to use and economical. And Chromecast devices connect with Google Assistant
in Google Home speakers, so you can issue voice commands for what you want to watch, and even
see supplemental information related to voice searches (such as your Google Calendar).[5] See
more devices at https://sea.pcmag.com/media-hubs-receivers-products/8659/the-best-media-
streaming-devices

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Vocabulary
 Give an appropriate meaning in Thai to the following words

Cord______________________________ streamers__________________________
Blu-ray player_______________________ platforms__________________________
built-in ____________________________ compatible_________________________
media features______________________ Resolution__________________________
dedicated __________________________ Obtrusive__________________________
streaming __________________________ Complicated________________________
hub_______________________________ Interfaces__________________________

 Write unfamiliar words from the passage with meaning in Thai

1._____________________________________________2____________________________________
3._____________________________________________4.____________________________________
5._____________________________________________6.____________________________________
7._____________________________________________8.____________________________________
9._____________________________________________10.___________________________________

B. Listening & Pronunciation

 Listen to pronunciation given by Cambridge Dictionary or other standard
recognized dictionary for correct pronunciation to words given words below,
including unfamiliar words given by you, then imitating pronunciation given.

Cord______________________________ streamers__________________________
Blu-ray player_______________________ platforms__________________________
built-in ____________________________ compatible_________________________
features______________________ Resolution__________________________
dedicated __________________________ Obtrusive__________________________
streaming __________________________ Complicated________________________
hub_______________________________ Interfaces__________________________

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After Reading

 Answer the following questions in full sentence.

1. What is mainly this passage about? ________________________________________
_____________________________________________________________________

2. If you are wanted to give a new title to this passage, your best tile is______________
_____________________________________________________________________

3. According to passage, what is Information Age? ______________________________
4. How much do you have to pay for set up your TV with any online or local media

streaming services?_____________________________________________________
5. According to paragraph 2, all five platforms have on-screen menu systems and

dedicated remotes except________________________________________________
6. What makes Google Cast is a bit different from the rest 4 platforms?_____________

_____________________________________________________________________
7. Underlined bold words in paragraph 4 means_______________________________

_____________________________________________________________________
8. What does this statement ‘ It's easy to use and economical’ in paragraph 5 mean?__

_____________________________________________________________________
_____________________________________________________________________

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 Identify True or false statement from the following sentences, write T in front
of true statement and F in front of untrue statement

T/F Statement
Cutting-edge technology refers to technological devices, techniques or achievements
that employ the most current and high-level IT developments.
Most media streamers allow you to set up your TV with any online or local media
streaming services if media streaming hub.
All five platforms have on-screen menu systems and dedicated remotes.
It is correct to say that all five platforms give you access to many of the most popular
music and video streaming services available except Google Cast.
Google Cast is one of ex cutting age devices of new media.
Google Cast has a remote to control every performance.
Chromecast can be connected to watch streaming services on smartphone and tablet.

C. Writing

 Construct a short sentence based on the following words given.

1. streamers_____________________________________________________________
2. platforms_____________________________________________________________
3. compatible____________________________________________________________
4. Resolution____________________________________________________________
5. Obtrusive_____________________________________________________________
6. Complicated___________________________________________________________
7. Interfaces_____________________________________________________________
8. Cord_________________________________________________________________
9. Blu-ray player__________________________________________________________
10. built-in _______________________________________________________________
11. features______________________________________________________________
12. dedicated ____________________________________________________________
13. streaming ____________________________________________________________
14. hub__________________________________________________________________

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D. Speaking

 Select one topic on career in new media, prepare your speaking script, then speak
in front of the class.

E. Extended Reading

 Students are required to find an article on digital age/information technology from
trusted websites, print it out and read it, then record what you read in the
following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________

3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

___________________________________________________________________________
___________________________________________________________________________

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CHAPTER 3
Careers in New Media

https://www.shutterstock.com/th/image-vector/isometric-magnifying-glass-data-analysis-796126501
Discuss the questions below:
1. When you hear of the words ‘new media’, what does it refer to?
2. Your major is about new media, what description related to new media is given?
3. After graduation, what job do you want to do?

Media jobs are in the dream of college students after
graduation. All media jobs require new media skills.

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A. Reading

Before reading, read the sentences below to get the main idea of what you are
going read.

Many media companies give opportunity to those whose field of study is related to media

Top 10 Best Jobs in the Media Industry
Written by JEN HUBLEY LUCKWALDT (2019)

College students, want to give your parents a scare? Tell them you’re thinking of going
into a career in media. Inundated with stories about the decline of the newspaper and magazine
industry, most parents would probably prefer that their kids choose just about any other
occupation.

But not all media jobs require a press pass. These emerging (or still relevant!) media jobs
offer a thriving occupational outlook and a decent salary.
1. Interpreter/Translator

Formal education is less important than language skills for this job; interpreters and
translators need to have native-level proficiency in both languages, the language of the original
text or speech, and the language of the finished product. Translators, who work with the written
word, must also have an expert-level knowledge of grammar and style in both languages.
2. Film/Video Editor

The explosion of online and mobile video content had led to a corresponding
increase in demand for film and video editors, who take raw footage and transform it into
a finished product. Editors must be adept at using film editing software programs and
generally have a degree related to film or broadcasting.
3. Technical Writer

Technical writers create everything from instruction manuals to articles to
documentation, and tend to work in STEM-related industries. To do this job, you'll need a
bachelor's degree and experience with a technical subject, as well as the ability to explain
complex concepts to a variety of different audiences and hit deadlines.

4. Video Producer

If you spend any time online, you've probably noticed that video is taking over
your favorite sites. Someone has to create those eye-catching, meme-inspiring video

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moments, and that person is a video producer. As the internet video boom continues,
expect to see more of these jobs on the horizon.
5. Public Relations Specialist

If you have fantastic communication skills and are comfortable talking up the
merits of your favorite brand or product, a career in PR might be the perfect fit for you.
PR specialists typically work for advertising agencies, public relations firms, or large
companies with in-house PR teams. They design and execute media strategies to keep
their employer's products and services in the news – in a good way.
6. Blogger

Companies often employ bloggers as part of their marketing strategy; an engaging
blog provides a friendly public face for the company, while potentially helping the
organization's ranking on Google and other search engines. Writers who work primarily
on blogs have to be able to turn out attention-grabbing copy that adheres to the
organization's voice and style guidelines, while keeping social media and SEO principles
in mind.
7. Sound Engineer

Sound engineers work in a variety of different environments, from recording
studios to stadiums to theaters, recording sound files. They also often maintain recording
equipment. Sound engineers have variable schedules, depending on the needs of their
clients.
8. Art Director

Art directors design visual concepts for promotions and products. They may work
in print, online, television, and other media. Depending on their industry, art directors
may have previously worked as graphic designers, photographers, or illustrators. To
succeed at this job, you must be able to communicate well and manage a team of artists,
as well as having proficiency in relevant design software.

9. Content Strategist

The occupational outlook for editors might be pretty poor – the profession is expected to
decline by 1 percent over the next few years, according to the Bureau of Labor Statistics – but
that doesn't mean that those skills are out of demand. Tech-savvy editors who don't mind
learning how to use Google Analytics and the basics of SEO can transition themselves from
editorial management roles into this relatively new occupation, and earn a good living doing it.2

2 Top 10 Best Jobs in the Media Industry : https://www.thebalancecareers.com/top-10-best-media-jobs-4098830

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10. Social Media Specialist
If you already spend most of your time on Twitter, Instagram, Snapchat, etc., the good news

is that it doesn't have to be a waste of time. If you're willing to embrace the strategic marketing
side of social, you might be able to turn your passion into a career. Just be advised: in addition to
a bachelor's degree and plenty of social media know-how, this job requires tact and discretion.
The internet never forgets.

Vocabulary

 Give an appropriate meaning in Thai to the following words

inundated_____________________________________________________________________
decline _______________________________________________________________________
interpreters ____________________________________________________________________
occupation ____________________________________________________________________
thriving _______________________________________________________________________
decent _______________________________________________________________________
proficiency ____________________________________________________________________
explosion ______________________________________________________________________
footage _______________________________________________________________________
audiences _____________________________________________________________________
adhere _______________________________________________________________________

 Write unfamiliar words from the passage with meaning in Thai.

1.____________________________________________2____________________________________
3.____________________________________________4.____________________________________
5.____________________________________________6.____________________________________
7.____________________________________________8.____________________________________
9.____________________________________________10.___________________________________
11.___________________________________________12._____________________________________
13____________________________________________14.____________________________________
15.____________________________________________16.____________________________________

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B. Listening and Pronunciation
 Listen to pronunciation given by Cambridge Dictionary or other standard recognized
dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.

inundated_____________________________________________________________________
decline _______________________________________________________________________
interpreters ____________________________________________________________________
occupation ____________________________________________________________________
thriving _______________________________________________________________________
decent _______________________________________________________________________
proficiency ____________________________________________________________________
explosion ______________________________________________________________________
footage _______________________________________________________________________
audiences _____________________________________________________________________
adhere _______________________________________________________________________

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After Reading

 Answer the following questions in full sentence.

1. What does this sentence mean? “College students, want to give your parents a scare?
________________________________________________________________________

2. Among 10 jobs, which jobs need language proficiency? Why?_____________________
________________________________________________________________________

3. If you want to be a Film/Video Editor, what degree must you have?_________________
________________________________________________________________________

4. What are the jobs that have to be done by technical writers? What degree must they
hold?___________________________________________________________________
________________________________________________________________________
________________________________________________________________________

5. What does this phrase mean? “eye-catching, meme-inspiring video
moments”_______________________________________________________________
________________________________________________________________________

6. Where do PR employers work? What are their jobs?_____________________________
________________________________________________________________________
________________________________________________________________________

7. What strategies and ability of the Bloggers are wanted by the companies?____________
________________________________________________________________________
________________________________________________________________________

8. The main jobs of Sound Engineers are
________________________________________________________________________
________________________________________________________________________

9. Art designers must be able to________________________________________________
________________________________________________________________________
________________________________________________________________________

10. What are main jobs of Content Strategist?____________________________________
________________________________________________________________________
________________________________________________________________________

11. What do these sentences mean? “If you already spend most of your time on Twitter,
Instagram, Snapchat, etc., the good news is that it doesn't have to be a waste of
time.”___________________________________________________________________
________________________________________________________________________

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 Identify True or false statement from the following sentences, write T in front of
true statement and F in front of untrue statement

T/F Statement
The status of media career is unstable because of the decline of decline of the newspaper
and magazine industry.
Among ten jobs, there is no place for a journalist and pressman.
Editor’s need some language proficiency.
Blogger’s job is to design and execute media strategies to keep their employer's products
and services in the news – in a good way.
Twitter, Instagram, Snapchat users can apply for the jobs in media company.
All 10 jobs needs a bachelor degree holder.
Although you are not a journalist, you can apply for these 10 jobs.

C. Writing

 Construct a short sentence based on the following words given.

1. Art Director______________________________________________________________
2. Sound Engineer___________________________________________________________
3. Content Strategist_________________________________________________________
4. Social Media Specialist_____________________________________________________
5. Blogger__________________________________________________________________
6. Public Relations Specialist___________________________________________________
7. Video Producer___________________________________________________________
8. Technical writer___________________________________________________________
9. Film/Video Editor_________________________________________________________
10. Translator/interpreter______________________________________________________

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D. Speaking

 Select one topic on career in new media, prepare your speaking script, and then
speak in front of the class.

E. Extended Reading
 Students are required to find an article on career on new media from trusted

websites, print it out and read it, then record what you read in the following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________

3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

___________________________________________________________________________
___________________________________________________________________________

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CHAPTER 4
Social Media and Impacts: Etiquettes

Photo Credit: https://www.brafton.com/blog/2013-social-media-marketing-trends/

Discuss the questions below:

1. Are you active user of social media? If yes, tell one of them.__________________

2. What are pros and cons of social media? Tell them as much as you can in the

column provided below.

Pros Cons
1. Helping you connect with friends, 1.Leading to some troubles
2…………………………………………………………
family and people 3…………………………………………………………
2. ……………………………………………….. 4…………………………………………………………
3. ………………………………………………. 5…………………………………………………………
4. ……………………………………………….
5. ……………………………………………….

3. How many hours do you spend for social media each day?____________________
4. Are you social media addicted? if yes, what would you to solve this problem?____

___________________________________________________________________
___________________________________________________________________

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5. Have you ever violated any social media rules? If yes, what rule was violated ?___
___________________________________________________________________

A. Reading

Before reading, read the short paragraph about social media to have the main
idea of what you are going to read

 Social media is the collective of online communications channels dedicated to
community-based input, interaction, content-sharing and collaboration. Websites
and applications dedicated to forums, microblogging, social networking, social
bookmarking, social curation, and wikis are among the different types of social
media3. There are pros and cons in social media. Users should know the social
etiquettes to make the commination world more harmonious.

What Is Social Media?
Social media refers to websites and applications that are designed to allow people to
share content quickly, efficiently, and in real-time. Many people define social media as apps on
their smartphone or tablet, but the truth is, this communication tool started with computers. This
misconception stems from the fact that most social media users access their tools via apps.
The ability to share photos, opinions, events, etc. in real-time has transformed the way we
live and, also, the way we do business. Retailers who use social media as an integral part of their
marketing strategy usually see measurable results. But the key to successful social media is to
not treat it as an extra appendage but to treat it with the same care, respect, and attention you do
all of your marketing efforts4.
In social media platforms like Facebook, Twitter, Reddit etc. play a great role in social
media as far as share and post are concerned. According to Alexa, there are 50 Top Sites of 500
sites. Top ten sites are known to social media users, consisting of Google.com, Youtube.com,
Amazon.com, Facebook.com, Reddit.com, Yahoo.com, Wikipedia.org, Twitter.com, Baidu.com,
and Instagram.com (Alexa, 2019). These sites have their own features and way to interact with
users. Each has its rules and etiquettes for members and users to follow. Some are popular
worldwide and some are known among continents, and countries. Among them, Facebook is the
most popular network worldwide with over 2 billion users.

3 https://whatis.techtarget.com/definition/social-media
4 BY MATTHEW HUDSON Updated May 08, 2019. https://www.thebalancesmb.com/what-is-social-media-2890301

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Photo credit: https://www.insightsvt.com/social-media-landscape-2018-infographic/

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Facebook has rules and regulations for users to follow. Whitt (2009) wrote about
“Facebook Etiquette Tips- the Dos and Don'ts of Social Networking Online” and what the writer
stated are factual and practiced in real context. Etiquettes are both dos and don’ts. The writer
regards Facebook as a forum for connecting people together. However, it can be both a dream
comes true as an easy way to keep in touch with friends and loved ones, and it can be a nightmare
for someone's professional and social life. A little common sense and proper use of the site and its
settings make for the best Facebook experience. Those who use Facebook as the platform to
connect with friends, family, loved one, and organization need to know both pros and cons of
Facebook. Dos and don’ts must be clear-cut prior to use this forum. In this regard, Whitt (2009)
showed etiquette rules concerning friending on Facebook as given below:

Don’ts:

1) Don't be offended if someone does not reply to a friend request.
2) Don't ask someone to be your friend more than once.
3) Don't friend someone who you are not comfortable seeing your photos or hearing

about your daily life.
4) Don't friend someone, especially younger Facebook users, if your content would

be inappropriate for their age group.
5) Don't make friend requests of your friends' friends if you don't know them. Some

Facebook users believe having a lot of friends is a kind of competition.
6) Don't tag photos of your friends on Facebook that could get them in trouble.
7) Don't tag your friends in unflattering photos.
8) Don't type something you wouldn't say in real life. You shouldn't hide behind a

computer and say hurtful things that you wouldn't dream of saying to someone's
face.
9) Don't share something on your page or in your status that you don't want everyone
on your Friend list to know.
10) Don't type in all caps unless you really mean to shout, otherwise it's just annoying
and becomes tedious quickly.
11) Don't share identifying information such as your address or telephone number.
12) Don't feel obligated to add applications because friends sent them to you.
Dos
13) Do choose those who already have an application to interact with for those
applications that you also wish to participate in.
14) Do use Facebook messaging for sharing more private things.
15) Do reserve friending for people you truly care about and are interested in, not a
way of keeping score of your popularity.
Finally, the writer concludes ‘Facebook can be a great tool, just remember to use
common sense and follow the golden rule: treat others as you would want to be treated”.

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Vocabulary
 Give an appropriate meaning in Thai to the following words

Collaboration___________________________________________________________________
collective______________________________________________________________________
forum_________________________________________________________________________
misconception__________________________________________________________________
stem__________________________________________________________________________
appendage_____________________________________________________________________
Retailer_______________________________________________________________________
etiquette______________________________________________________________________
factual________________________________________________________________________
nightmare_____________________________________________________________________

 Write unfamiliar words from the passage with meaning in Thai.

1.____________________________________________2____________________________________
3.____________________________________________4.____________________________________
5.____________________________________________6.____________________________________
7.____________________________________________8.____________________________________
9.____________________________________________10.___________________________________
11.___________________________________________12._____________________________________

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B. Listening and Pronunciation
 Listen to pronunciation given by Cambridge Dictionary or other standard recognized
dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.

Collaboration___________________________________________________________________
collective______________________________________________________________________
forum_________________________________________________________________________
misconception__________________________________________________________________
stem__________________________________________________________________________
appendage_____________________________________________________________________
Retailer_______________________________________________________________________
etiquette______________________________________________________________________
factual________________________________________________________________________
nightmare_____________________________________________________________________

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After Reading

 Answer the following questions in full sentence.

1. According to the passage, what is social media? And what is social media according to
your opinion? ____________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

2. What is misconception about definition of social media according to the passage?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

3. In business, what is the key to successful social media?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

4. What does this sentence mean ? “Each has its rules and etiquettes for members and
users to follow” __________________________________________________________
________________________________________________________________________
________________________________________________________________________

5. What do the underlined words mean? “Facebook Etiquette Tips- the Dos and Don'ts of
Social Networking Online.”__________________________________________________
________________________________________________________________________

6. Rule no. 8 “ Don't type something you wouldn't say in real life. You shouldn't hide
behind a computer and say hurtful things that you wouldn't dream of saying to
someone's face.” means___________________________________________________
________________________________________________________________________
________________________________________________________________________

7. What does this sentence mean? “Facebook can be a great tool, just remember to use
common sense and follow the golden rule: treat others as you would want to be
treated”. ________________________________________________________________
________________________________________________________________________
________________________________________________________________________

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 Identify True or false statement from the following sentences, write T in front of
true statement and F in front of untrue statement

T/F Statement
Social media means media used by people in the society.
Social media limits its use only through apps only.
Key successful to social media is specific for business only.
It is freedom for everyone to post and share in social media.
Do and Don’ts are something that should be done and shouldn’t be done.
The sentence “Don't feel obligated to add applications because friends sent them to
you.” has positive meaning.
Facebook can be a nightmare for someone's professional and social life.

C. Writing

 Construct a short sentence based on the following words given.

1. Social media ____________________________________________________________
2. Misconception___________________________________________________________
3. Etiquette________________________________________________________________
4. stem___________________________________________________________________
5. appendage______________________________________________________________
6. Retailer_________________________________________________________________
7. factual__________________________________________________________________
8. nightmare_______________________________________________________________
9. popularity_______________________________________________________________
10. strategy_________________________________________________________________

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D. Speaking

 Select one topic on career in social new media, then prepare your speaking script
and speak in front of the class.

E. Extended Reading

 Students are required to find an article on social media from trusted websites,
print it out and read it, then record what you read in the following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________
3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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CHAPTER 5
New Media in daily life

Photo credit: http://www.rojakdaily.com/lifestyle/article/4079/top-malaysian-influencers-you-must-have-

spotted-somewhere-in-2017

Discuss the questions below:
1. What would you do if your life is without media?
2. In your opinion, what is the role of media in daily life?
3. In positive side, what are benefits of media in daily life?

 Media is an important part of our life now, it is playing
a very important role in every way of life. It connects
us with the scenarios in the world and informs us many
things like news, history, entertainment etc. which
helps us lot in being an upgraded personality.

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A. Reading
Before reading, read the short sentence/paragraph below to get the main
idea of what you are going to read about.
Media is an important part of our life now, it is playing a very
important role in every way of life.

THE ROLE AND IMPORTANCE OF MEDIA IN OUR DAILY LIFE
Media is an important part of our life now, it is playing a very important role in every way
of life. It connects us with the scenarios in the world and informs us many things like news, history,
entertainment etc. which helps us lot in being an upgraded personality.
There was a time when man used to know nothing about the happenings in this world, his
outer knowledge was just up to his backyard or village. But as time passes, things are discovered
and new ideas and thoughts are invented like Camera, Satellite, Microphone, Machinery etc. These
things made life easy for every single individual living in this world. Man was being updated day
by day and minute by minute from each and every news.
Now in this time, media is so vast that we just need to turn on our televisions by pressing
a button and we get all the knowledge that we want or even just by searching on search engines
on the internet we get each and every information regarding, news, history, geography, music and
entertainment and many more and for this the good and common example we have is google.com.
We can find each and everything or any kind of news and updates by just writing the name on this
search engine and on the next second we can see the news and information about that particular
subject. Media helps in bringing the true facts and information of the world in front of our eyes. If
there was no media, then there was life but without any information and knowledge.

Source: https://dailyessayandarticle.blogspot.com/2011/07/role-and-importance-of-media-in-

our.html

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Vocabulary
 Give an appropriate meaning in Thai to the following words

Way of life__________________________________________________________________
Scenario_______________________________________________________________________
Upgrade_______________________________________________________________________
Discover_______________________________________________________________________
Individual______________________________________________________________________
Connect_______________________________________________________________________

 Write unfamiliar words from the passage with meaning in Thai.

1.____________________________________________2______________________________________
3.____________________________________________4.______________________________________
5.____________________________________________6.______________________________________
7.____________________________________________8.______________________________________
9.____________________________________________10._____________________________________
11.___________________________________________12._____________________________________

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B. Listening and Pronunciation
 Listen to pronunciation given by Cambridge Dictionary or other standard recognized

dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.
Way of life__________________________________________________________________
Scenario_______________________________________________________________________
Upgrade_______________________________________________________________________
Discover_______________________________________________________________________
Individual______________________________________________________________________
Connect_______________________________________________________________________

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After reading

 Answer the following questions in full sentence.

1. Why is media important to our daily life?______________________________________

_______________________________________________________________________

2. What does this sentence ‘his outer knowledge was just up to his backyard or village’

mean?__________________________________________________________________
_______________________________________________________________________

3. What do the words “search engines” mean?__________________________________

_______________________________________________________________________

4. What is the good and common example cited by the writer?______________________

_______________________________________________________________________

5. How can we do to see some information in internet according to the passage? _______

_______________________________________________________________________

 Identify True or false statement from the following sentences, write T in front of
true statement and F in front of untrue statement

T/F Statement
It connects us with the scenarios. It here means internet.
You can search for outer knowledge from our backyard or village.
Through search engines we can get each and every information regarding, news, history,
geography, music and entertainment and many more.
If we want any information, just write the name on search engine.
It takes more than 30 minutes to get new information.
True facts and information of the world in front of our eyes are in the media.
If there was no media, then there was life but without any information and knowledge.

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C. Writing

 Construct a short sentence based on the following words given.

Way of life__________________________________________________________________
Scenario_______________________________________________________________________
Upgrade_______________________________________________________________________
Discover_______________________________________________________________________
Individual______________________________________________________________________
Connect_______________________________________________________________________

D. Speaking

 Select one topic on career in social new media, then prepare your speaking script
and speak in front of the class.

E. Extended Reading
 Students are required to find an article on social media from trusted websites,

print it out and read it, then record what you read in the following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________

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3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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CHAPTER 6
Laws on computer and Cybercrimes

Photo credit: http://thecommonwealth.org/cybercrime

Discuss the questions below:

1. Do you know cybercrimes? What are they?
2. Are cybercrimes worse than common crimes? Why?
3. Write differences between common crimes and cybercrimes in the table

below:

common crimes cybercrimes

1. We can see them easily. 1. It happens in an electronic form.
2. ……………………………………………….. 2. …………………………………………………
3. ……………………………………………….. 3. …………………………………………………
4. ……………………………………………….. 4. …………………………………………………
5. ……………………………………………….. 5. ………………………………………………..

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A. Reading

Before reading, read the short sentence/paragraph below to get the main idea of
what you are going to read about.

Since crimes in digital era can happen at any time without advanced sign and
warning. It is necessary to enforce Cybercrime Law to solve cybercrime.

ETDA Thailand

25 กุมภาพนั ธ์ 2013 ·

Cybercrime has emerged as a critical threat to the modern world. But legislation to control
it has lagged far behind the technology.

Lacking global recognised standards and joint efforts, experiments in most nations and
regions have proved costly and futile.

Last week the Philippines Supreme Court again stopped the government from enforcing its
cybercrime law, which has aroused fierce debates since its passage last year because it would
severely curb internet freedoms.

At the same time, the Iraqi parliament responded to a campaign launched by activists
against a proposed law known as the Cybercrimes Act that would levy heavy punishments on those
who circulate information pertaining to national security.

Last week strong concerns were voiced when the European Commission threw out its plan
to impose strict data breach reporting rules by energy providers, banks and hospitals, saying their
reputations may be damaged if they were to report online attacks and security breaches.

All these moves brought harsh comments on the internet, as increased red tape and
bureaucracy rarely solve network security flaws.

Users were very suspicious of governments implementing new rules limiting computing
freedoms, with one comment noting that governments fear the public using technology in ways
they don't understand.

Thai authorities are now working to remedy the damage created by their controversial
computer law. The 2007 Computer Crime Act (CCA) has mostly failed to accomplish its goal of
combating computer crime, instead harming unintended victims because of the law's ambiguities
and implementation, according to a study by Thammasat University.
Reference : Zhang Qi. A Cyberocracy of Dunces. Bangkok Post (TECHNOLOGY). Wednesday
13 February 2013.

Source: https://www.facebook.com/ETDA.Thailand/photos/cybercrime-has-emerged-as-a-
critical-threat-to-the-modern-world-but-legislation-/596029390410641/

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Vocabulary

 Give an appropriate meaning in Thai to the following words

Emerge__________________________________________________________________
Threat__________________________________________________________________
Legislation_______________________________________________________________
Effort___________________________________________________________________
Experiment______________________________________________________________
Supreme Court___________________________________________________________
Enforce__________________________________________________________________
Campaign________________________________________________________________
Punishment______________________________________________________________
Reputation_______________________________________________________________
Accomplish______________________________________________________________
Breach__________________________________________________________________

 Write unfamiliar words from the passage with meaning in Thai.

1.____________________________________________2___________________________________
3.____________________________________________4.___________________________________
5.____________________________________________6.___________________________________
7.____________________________________________8.___________________________________
9.____________________________________________10.__________________________________
11.___________________________________________12.__________________________________

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A. Listening and Pronunciation

 Listen to pronunciation given by Cambridge Dictionary or other standard recognized
dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.

Emerge__________________________________________________________________
Threat__________________________________________________________________
Legislation_______________________________________________________________
Effort___________________________________________________________________
Experiment______________________________________________________________
Supreme Court___________________________________________________________
Enforce__________________________________________________________________
Campaign________________________________________________________________
Punishment______________________________________________________________
Reputation_______________________________________________________________
Accomplish______________________________________________________________
Breach__________________________________________________________________

After reading

 Answer the following questions in full sentence.

1. What is the meaning of the words ‘a critical threat’ ?_____________________________
_______________________________________________________________________

2. What does this sentence ‘But legislation to control it has lagged far behind the
technology.’ mean?_______________________________________________________
_______________________________________________________________________
_______________________________________________________________________

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3. This sentence ‘Lacking global recognized standards and joint efforts, experiments in
most nations and regions have proved costly and futile.’ has positive or negative
meaning? Why?________________________________________________________

4. How many countries are mentioned in the passage?_____________________________
5. How does the Philippines Supreme Court responded in enforcing cybercrime law? ____

_______________________________________________________________________
6. Governments fear the public using technology in ways they don't understand. What

does this sentence mean?__________________________________________________
 Identify True or false statement from the following sentences, write T in front of

true statement and F in front of untrue statement

T/F Statement
Cybercrimes are worse than common crimes because they can harm people without anysign.
In Thailand,the 2007 Computer Crime Act (CCA) has mostly failed to accomplish its goal of
combating computer crime because of law's ambiguities.
Iraqi parliament announced heavy punishment on those who circulate information pertaining
to national security.
Governments fear that people know more technology than the governments.
CCA stands for Campaign Crime Act.
A critical threat has a positive meaning in the sentence.
Lacking global recognized standards and joint efforts, experiments in most nations and regions
have proved costly and futile. This sentence has a negative meaning.

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B. Writing

 Construct a short sentence based on the following words given.

Supreme Court___________________________________________________________
Enforce__________________________________________________________________
Campaign________________________________________________________________
Punishment______________________________________________________________
Reputation_______________________________________________________________
Accomplish______________________________________________________________
Breach__________________________________________________________________
C. Speaking

 Select one topic on career in cybercrime, then prepare your speaking script and
speak in front of the class.

E. Extended Reading
 Students are required to find an article on cybercrime from trusted websites, print

it out and read it, then record what you read in the following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________

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3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Passage 1

Cybercrime policies/strategies

The offences related to cybercrime in Thailand are punished according to the
Telecommunications Business Act of 2001 and the Computer Crimes Act of 2007.

Some others laws and regulations may impose additional requirements on parties operating
within specific sectors (e.g. telecommunications, banking and finance, healthcare, consumer credit and
electronic payment services).

The Telecommunications Business Act prohibits the illegal interception, utilization or
disclosure of messages, information and any other data by means of telecommunications.

On 16 Dec 2016 the National Legislative Assembly approved the amendments to the
Computer-related Crime Act of 2007. The text was announced in the Government Gazette on 24
January 2017 and will come into force on 24 May 2017.

The Computer Crimes Act punishes several offences, including:
1. the illegal accessing of a computer system that is not intended for use by the person accessing it

and for which specific access prevention measures are in place;
2. the illegal disclosure of information about computer system prevention measures in a manner

that is likely to cause damage to the system owner;
3. the illegal interception of information or eavesdropping;
4. The illegal damaging, destroying, alteration, changing, or amending of computer data of other

people, either in whole or in part;
5. the illegal suspension, delay, hindering or disruption of a computer system to the extent that it

fails to operate normally;
6. the sales or distribution of set of instructions developed as a tool designed to do any of the above.

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The amended text of the Computer Crimes Act specifies some additional offences, for example
1. the sending of computer data or electronic mail to another person causing a nuisance to the

recipient of such computer data or electronic mail, without a convenient option for the recipient
to terminate the reception or to express their intent to refuse the reception or
2. the selling or distribution of a set of instructions specifically designed as a tool for the
perpetration of an offense related to damaging destroying, altering, changing, or amending
computer data of other people with harmful effect on other person or their property.
Certain cyber activities may also breach laws and regulations specific to the specially regulated
sectors.

Vocabulary

 Give an appropriate meaning in Thai to the following words

Offences_______________________________________________________________________
Cybercrime____________________________________________________________________
Punish________________________________________________________________________
Computer Crimes Act of 2007_____________________________________________________
Regulations____________________________________________________________________
Healthcare_____________________________________________________________________
Interception____________________________________________________________________
Disclosure_____________________________________________________________________
Government Gazette_____________________________________________________________
Prevention_____________________________________________________________________
Alteration______________________________________________________________________
Delay_________________________________________________________________________
Hindering _____________________________________________________________________
disruption_____________________________________________________________________

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 Write unfamiliar words from the passage with meaning in Thai.

1.____________________________________________2___________________________________
3.____________________________________________4.___________________________________
5.____________________________________________6.___________________________________
7.____________________________________________8.___________________________________
9.____________________________________________10.__________________________________
11.___________________________________________12.__________________________________

F. Listening and Pronunciation

 Listen to pronunciation given by Cambridge Dictionary or other standard recognized
dictionary for correct pronunciation to words given words below, including unfamiliar
words given by you, then imitating pronunciation given.

Offences_______________________________________________________________________
Cybercrime____________________________________________________________________
Punish________________________________________________________________________
Computer Crimes Act of 2007_____________________________________________________
Regulations____________________________________________________________________
Healthcare_____________________________________________________________________
Interception____________________________________________________________________
Disclosure_____________________________________________________________________
Government Gazette_____________________________________________________________
Prevention_____________________________________________________________________
Alteration______________________________________________________________________
Delay_________________________________________________________________________
Hindering _____________________________________________________________________
disruption_____________________________________________________________________

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After reading
 Answer the following questions in full sentence.

1. There are two acts mentioned in the passage. They are___________________________
________________________________________________________________________

2. The National Legislative Assembly means ______________________________________
________________________________________________________________________

3. What are specific sectors mentioned in the passage?_____________________________
________________________________________________________________________

4. Computer-related Crime Act of 2007 was announced in___________________________
________________________________________________________________________

5. What does this phrase means “The amended text of the Computer Crimes
Act”____________________________________________________________________
________________________________________________________________________

6. The sales or distribution of set of instructions developed as a tool designed to do any of
the above. What does this underlined words mean?______________________________
________________________________________________________________________

 Identify True or false statement from the following sentences, write T in front of
true statement and F in front of untrue statement

T/F Statement
The verb ‘ impose’ has the similar meaning with the verb ‘ enact / enforce.

It is legal to disclosure information about computer system prevention measures in a
manner that is likely to cause damage to the system owner.
It’s illegal interception of information or eavesdropping.

It is illegal in damaging, destroying, alteration, changing, or amending of computer data
of other people, either in whole or in part.
The Telecommunications Business Act allows the illegal interception.

Certain cyber activities may also breach laws and regulations specific to the specially
regulated sectors.
Computer-related Crime Act of 2007 came into force on 24 May 2017.

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G. Writing

 Construct a short sentence based on the following words given.

Offences_______________________________________________________________________
Cybercrime____________________________________________________________________
Punish________________________________________________________________________
Regulations____________________________________________________________________
Healthcare_____________________________________________________________________
Interception____________________________________________________________________
Prevention_____________________________________________________________________
Alteration______________________________________________________________________
disruption_____________________________________________________________________
H. Speaking

 Select one topic on career in social new media, then prepare your speaking script
and speak in front of the class.

I. Extended Reading
 Students are required to find an article on social media from trusted websites,
print it out and read it, then record what you read in the following form.

1. Source:_______________________________________________________
2. Select 10 words from the source

1._________________________________2._________________________________
3._________________________________4._________________________________
5._________________________________6_________________________________
7._________________________________8._________________________________
9._________________________________10._______________________________

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3. Summary of the passage
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

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https://www.alexa.com/topsites
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July 29, 2019 from https://dailyessayandarticle.blogspot.com/2011/07/role-and-
importance-of-media-in-our.html
Facebook. (n.d.). Retrieved July 29, 2019 from
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critical-threat-to-the-modern-world-but-legislation-/596029390410641/
Hudson, M.(2019). What Is Social Media? Retrieved July 29, 2019 from
https://www.thebalancesmb.com/what-is-social-media-2890301
Luckwaldt, J.H.(2019). Top 10 Best Jobs in the Media Industry. Retrieved July 29, 2019 from
https://www.thebalancecareers.com/top-10-best-media-jobs-4098830
Statista.(2019). Number of Facebook users worldwide from 2015 to 2020 (in billions). Retrieved
July 29, 2019 from https://www.statista.com/statistics/490424/number-of-worldwide-
facebook-users/
Techopedia. (n.d.).Cutting-Edge Technology. Retrieved July 29, 2019
fromhttps://www.techopedia.com/definition/26589/cutting-edge-technology
Widman, J.,& Nicol,W.(2019). What is Reddit? A beginner’s guide to the front page of the
internet. Retrieved July 29, 2019 from https://www.digitaltrends.com/web/what-is-
reddit/
Whatls.com.(n.d.). social media. Retrieved July 29, 2019 from
https://whatis.techtarget.com/definition/social-media
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