Newsletter_March2017

March 2017

board of
directors

election
dAy

page 10 & 11

5 Insights into Food Transitioning from Coca
Regulation Cola Refreshments to Coca
page 4 Cola Southwest Beverages

page 12

STMA PREFERRED VENDORS Vendor Name Contact Person Contact #

A-1 Fire & Safety Office 210- 342-5518
Airup Office 1-888-272-5980
Amerigas Kimberly Sinclair 210-323-5183
ASG Security Izzy Zillalobos 210–382-2278
Big Red Benny Jaramillo 210– 662-4410
Breeden Benefit Group Darrell Breeden 512- 567-9797
Cintas Lindsey Marmolejo 210- 224-6321
Coca-Cola Devlin Howton 210- 394-3543
CS Koida LLC Michael Lee 512- 394-8984
Del Norte Foods Gustavo Leal 210- 845-3515
Facility Service Cliff Peterson 210- 482-9998
Fresh Air Filter Services George Dauberman 210- 241-9578
Frito Lay Jesse Apolinar 210- 849-5543
Frito Lay- Corpus Christi Gabe Menchace 956- 369-3292
Galaxy Credit Card Riyaz Maknojia 281- 850-8775
GSC Pete Bowles 210- 533-1281
Hiland Dairy Curtis Hampsten 210–380-0217
Leo Chips Steve 210- 396-8175
Orkins Dan Hatcher 210- 946-2925
Pepsi George Ramos 210- 336-0210
Phillip Morris USA Susan 210– 387-0645
Pinnacle Propane Express Raheed Richardson 281- 780-4783
Prestige Pest Control Paul Clark 210- 822-7378
Property Tax Frank Timmerman 210- 224-9245
Quality Nozzle Company Anil Momin 800- 243-0954
Quick Ice Pyaarali Jiwani 210- 656-7700
Red Bull Gerad Valdez 210- 661-6664
Star Lighting Houston Moiz Momin 832- 878-7533
Swisher Dan Karlbach 210- 733-1122
T & D Dist Donna Price 512- 755-1068
Tastee Kreme (Blue Bunny) Brian Ybarbo 210- 980-3751
TCEQ Nathan Weiss 210- 490-3096
Texas Inventory Rahim Charolia 210- 473-3208
The Hershey Company Bridget Binning 254- 498-8562
Toms & Lance Allen Pundt 210- 227-1702
Universal Credit Card Nooruddin Khawaja 832- 419-7071
Waste Managment Rachel Flores 210- 619-7749
World Pay Tanya Ali 678- 587-1279
Yumi Ice Cream Frank Martinez 210- 227-9864

2 STMA CHRONICLES - MARCH 2017

STMA BOARD CONTENTS

President     STMA CHRONICLES - MARCH 2017                                   
Sadruddin Sarfani
4 5 Insights into Food Regulation
Vice-President
Mustak Ali 12 Transitioning from Coca-Cola
Refreshments to Coca Cola Southwest
Honorary Secretary Beverages
Amin P Mohammad

Treasurer 8 How C-stores can benefit from the
Amin V Mohamed growing use of proximity marketing

Director 16 STMA communication
Iqbal Karediya 18-19 monthly promotions & promotion sheet

Director
Hasam Ali

Director
Nooru Lalani

Director
Inayatali J Momin

Director
Nizarali Maredia

Director
Saleem Ali

Director
Rukmuddin Momin

Director
Noorallah Dhuka

Director
Rahim Ali

_________________
OFFICE:

1777 NE LOOP 410
SUITE 1200

SAN ANTONIO,
TX-78217

MON - FRI 9AM TO 5PM

PH: 210-826-3786
FAX: 210-826-8383
WWW.MYSTMA.COM

STMA CHRONICLES - MARCH 2017 3

  Article                        
5 Insights into Food
Regulation

There’s a lot to feel frustrated about when dealing with regulatory organizations, but a bit of empathy
may help when meeting with inspectors. Tara Paster, president and founder of Paster Training Inc.,
and Melissa Vaccaro, vice president of consulting and has more than 24 years of experience as a
regulator with the Pennsylvania State Department of Agriculture, shared insights from the other side
of the aisle.

1State & Federal Codes and in each facility are managed. A lot They encourage c-store retailers
training differ: of the time, the facility operator to know their regulators by name
Regulators realize that there educates the inspector. and have a voice when codes are
is no national training program for “They have to sit back and sort it being written. Vaccaro points to
health inspectors so the FDA is out by looking at a menu review Caroline Friel, senior regulatory
holding trainings for inspectors so and observing how different areas compliance specialist for Wawa Inc.,
they can assess risks. Regulators are managed,” Paster says. “A very Wawa, Pa. Her participation in the
are struggling to reach FDA’s small area doing almost the same Central Atlantic States Association
standards because of the lack amount of work as a restaurant of Food and Drug Officials helped
of money, time, and resources. creates a lot of confusion that takes Vaccaro build a true relationship
Codes vary from state to state so time to sort out. “There’s nothing with her. “I could call her and say,
health inspectors that are wanting to wrong with a facility operator ‘Hi Caroline, this is Melissa. I’m with
become FDA standardized may not educating an inspector,” she the Pennsylvania Department of
have the same codes as the FDA continues. “It happens all the time.” Agriculture. I’m standing in this store
Food Code. and I have a question about some
4Equipment has evolved: new equipment.’ “A connection
2Time & Staff are tight: One Some states, such as Maryland, made at these organizations makes
inspector is typically assigned require any upgrades to a it easier to take care of issues a lot
1000 facilities to cover within facility or equipment be brought to quicker and with a lot less stress
the course of a year including the regulator’s attention in advance. on both the facility and on the
re-inspections. Inspectors are Others don’t. “Food equipment inspector.”
meant to help educate the industry available to c-stores has changed
and act as consultants when drastically over the past 10 years,
needed but they are unable to do and especially recent years,”
so because jurisdictions don’t have Vaccaro says. “Just look at soda
the time or resources available to machines. “[The inspector’s] job is
them. It’s up to the industry to take going to be to ask enough questions
the initiative to be responsible for of the operator to assess whether
their business. food safety is in control or not. So
the operator needs to know their
3C-stores are changing their equipment.”
business model: With more
c-stores expanding their food 5Relationships are key:
offerings, inspectors need to adjust The biggest change for the
from facility to facility. Is it a c-store regulatory community has been
or a restaurant? Does it have a the growing food-safety partnership
limited or an expanded menu? with all branches of the foodservice
They have to take time to review industry, Paster and Vaccaro say.
and observe how different areas

4 STMA CHRONICLES - MARCH 2017

YUMI 1

STMA CHRONICLES - MARCH 2017 5

6 STMA CHRONICLES - MARCH 2017

yumi 2

STMA CHRONICLES - MARCH 2017 7

ATM LINK, INC.

PREFERRED NATA ATM VENDOR

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On Approved Cash Withdrawals 1-500 25 Cents EMAIL AT
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100% INTERCHANGE 501-1000 20 Cents _____________________

From Networks on Approved Cash Withdrawals, 1001-2000 15 Cents

Balance Inquiries, Balance Transfers, and Denials 2001 Above 12 Cents

Total processing cost each calendar month must
equal a minimum of $99.

ATM LINK, INC.

11000 S. Wilcrest Dr., Suite # 135 Houston, Tx 77099
Website: www.atm-link.com ● Email: [email protected]
Ph # (281) 568-4443 ● Toll-Free # (877) 937-9286 ● Toll Free Fax # (888) 937-9286
ATM Link, Inc. Is A Registered ISO of Citizens Bank N.A. Providence, RI

8 STMA CHRONICLES - MARCH 2017

STMA CHRONICLES - MARCH 2017 9

10 S T M A C H R O N I C L E S - M A R C H 2 0 1 7 B O D E L E C T I O N D A Y     

S T M A C H R O N I C L E S - M A R C H 2 0 1 7 11

                        Letter from Coca-Cola Company  
Transitioning from Coca
Cola Refreshments to Coca
Cola Southwest Beverages

For more than a century, The Coca-Cola Company and its bottling partners have evolved to meet
the needs of our customers and consumers. In 2016 The Coca-Cola Company announced plans
to refranchise bottling operations in territories served by the Southwest Operating Unit of Coca-Cola
Refreshments USA, Inc. (CCR) to a new privately held entity. These territories include Texas and
parts of New Mexico, Oklahoma, and Arkansas currently served by Coca-Cola Refreshments. The
new entity, Coca-Cola Southwest Beverages LLC, will be a Dallas, Texas based company owned by
AC Bebidas, a joint venture of Arca Continental and The Coca-Cola Company.

We anticipate that Coca-Cola Southwest P.O. Box 744010 Coca-Cola Southwest Beverages LLC’s
Beverages LLC will begin serving you on Atlanta, GA 30384-4010 Federal Tax Identification Number will
or around April 1, 2017. Many changes Banking information for customers be FEIN#: 81-3909618 should you need
will be seamless and have no impact on making payments electronically (EFT, to set up a new vendor ID number for
you. However, other changes may be ACH), the new company. A W-9 form can be
important to your business. You will find EFT/AC payment information: provided upon request.
below information specific to Coca-Cola For credit customers, Coca-Cola
Southwest Beverages LLC as well as ABA Routing: 111000012 Southwest Beverages LLC will honor
a summary of changes. Please review Bank Account Number: 4451194969 existing credit terms. Additional forms
the summary of changes in an effort and credit applications may be required
to determine which changes may be Your customer number will be changing, from you in the future. Until that time,
relevant to you. as well as the sequencing of invoice Coca-Cola Refreshments USA, Inc.’s
Summary of Changes Anticipated numbers. Your customer number credit terms will be extended.
is currently referred to as an Outlet We are providing you this information
for April 1, 2017 Number; however, effective April 1, in advance to allow you adequate time
Effective immediately, the new 2017 your customer number will be to make any necessary adjustments to
number for sales and service will be referred to as an Account ID. your systems and processes. Please
844-561-2653 Invoices will continue to be printed on share this information with your
The “Remit To” name should remain 4 3/8” inch thermal paper but will have accounts payable department and
Coca-Cola Refreshments USA, Inc. a different format from current invoices. any other departments you believe
for all deliveries received on or before In accordance with various state tax necessary.
March 31, 2017. laws, you will be asked to submit a new Should you have any immediate
Please use the following “Remit To” tax exemption certificate referencing questions or require additional
address for all deliveries you receive the new Bottler’s new legal entity name; information, please contact your current
on or after April 1, 2017: Coca-Cola Southwest Beverages LLC. CCR Account Manager or District Sales
You will receive further instructions on Manager or please call
Coca-Cola Southwest Beverages LLC how to submit the tax form at a later
date. 844-561-2653

12 S T M A C H R O N I C L E S - M A R C H 2 0 1 7

T. & D. DISTRIBUTING
S.T.M.A.’S Preferred

The Price Family

512-715-8075

Cell: 512-755-1068

3.25 oz.
Jerky Bags are back !
Smoked, seasoned and served

in a bag that’s certain to be the
adventuring satchel.

2oz Mixed Steak Penny Tray NEW DISPLAY GUARANTEED
Restock tray with new promo items
Sales, Service, and Product

Promotions and discounted items

VOLUNTEERS STMA CHRONICLES - MARCH 2017
AT

WORK
IN

CSFC

CSFC would like to thank
all the volunteers for their
help We request STMA
members to help us
out in the testing phase
of CSFC. Interested
members can contact
us at 210-672-6006. All
feedback is appreciated.

Once again, THANK
YOU to all the volunteers
for your consistent help
and support.

14

S T M A C H R O N I C L E S - M A R C H 2 0 1 7 15

communication

Classified RESET
STMA members can
now place ads in our tRaeksiesnot gownpil.llabcee
classified section of Be ready
the newsletter. For
more information, REBATE
please contact the
STMA office. Quarter 3 2016
urpelobaadteedhaosnbteoetnhe
TAX DEADLINE
CorTMpaoaxrracdtheioa1nd5/l,iBn2u0es1ii7ns ess portals.

REBATE

Any member
with rebate
discrepancies,
please contact the
office within 60

days.

WEBSITE & SOCIAL MEDIA

Visit our newly design website www.mystma.com which has a new look with newly

added features. Under the members tab on the wesite, you’ll find the member’s portal, new
membership application, training & education, information and resources and much more.

Also, follow us on social media /myST MA1

S T M A C H R O N I C L E S - M A R C H 2 0 1 7 17

MONTHLY PROMOTIONS

  MARCH 2017                                     

GATORADE Offer expires
28oz BOTTLE on March 31, 2017

or 1 at regular price

  APRIL 2017                                     

POWERADE 32oz

BIG RED MONSTER COKE
20oz 16oz Cans 12 Pack

BOTTLES

18 S T M A C H R O N I C L E S - M A R C H 2 0 1 7

March Promo Sheet 2017 *Blended Margin% is
based on 70% Promo
and 30% Regular Sale

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo Net promo Regular Blended Margin%
Qty Incentives incentives cost Pricing Margin % SRP

$4.29 XXL Doritos 9.25oz or larger (Qty 1) In Store 1$ 2.58 $ 2.58 $ 2.58 2/$7.00 26% $ 4.29 30%
XXL Lays (Qty 1) In Store 1$ 2.58 40% $ 4.29 40%
XXVL Lays and Kettle (Qty 1) In Store 1$ 1.18 $ 2.58 $ 2.58 $ 4.90 30% $ 1.69 30%
Sunflower Seed Shipper (Qty 1) In Store 1$ 0.35 30% $ 0.50 30%
$ 1.18 $ 1.18 $ 1.69
Net promo
$ 0.35 $ 0.35 $ 0.50 Margin %

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo 42% Regular Blended Margin%
Qty Incentives incentives cost Pricing SRP
Net promo
Coke 20oz SSD IC (Qty 24) Poster 1 24 $ 20.92 $ 20.92 $ 0.87 2/$3.00 Margin % $ 1.89 45%

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo 9% Regular Blended Margin%
Qty Incentives incentives cost Pricing 30% SRP
31%
S T M A C H R O N I C L E S - M A R C H 2 0 1 7 19 Big Red 12pk cans (Qty 2) In Store 2$ 7.25 $ 7.25 $ 3.63 2/$8.00 28% $ 5.49 17%
Snapple 32oz (Qty 12) Digital Media 12 $ 12.65 $ 12.65 $ 1.05 2/$3.00 40% $ 1.89 34%
Body Armor 16oz (Qty 12) Digital Media 12 $ 12.50 $ 12.50 $ 1.04 2/$3.00 53% $ 1.99 36%
Bai 18oz (Qty 12) Digital Media 12 $ $ 17.30 $ 1.44 2/$4.00 32% $ 2.49 32%
Big Red 16oz cans (Qty 24 24 $ 17.30 $ 14.50 $ 0.60 2/$2.00 $ 1.00 40%
Deja Blue 1 liter (Qty 15) All Year 15 $ 14.50 $ 7.00 $ 0.47 2/$2.00 Net promo $ 1.29 56%
Big Red 2 liter (Qty 8) All Year 8$ $ 9.10 $ 1.14 2/$3.33 Margin % $ 1.99 35%
All Year 7.00
9.10 32%
33%
PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo 47% Regular Blended Margin%
Qty Incentives incentives cost Pricing 17% SRP
37%
Gatorade 28oz all flavors (Qty 15) Spanner 15 $ 15.30 $ 15.30 $ 1.02 2/$3.00 32% $ 2.39 40%
2/$3.00 40%
Life Water 1 liter (Qty 12) Poster 3 12 $ 12.00 $ 12.00 $ 1.00 2/$3.00 40% $ 2.29 40%
2/$3.00 Net promo
Propel 750ml (Qty 12) In Store 12 $ 9.51 $ 9.51 $ 0.79 2/$2.00 Margin % $ 1.29 45%
2/$2.22 32%
Gatorade Bars 2.1oz & 2.8oz (Qty 12) In Store 12 $ 15.03 $ 15.03 $ 1.25 2/$3.00 37% $ 2.49 26%
2/$3.00 Net promo
Aquafina 1 liter (Qty 15) All year 15 $ 9.45 $ 9.45 $ 0.63 Margin % $ 1.59 44%
Promo 31%
Lipton Brisk 1 liter (Qty 15) All year 15 $ 11.25 $ 11.25 $ 0.75 Pricing Net promo $ 1.29 35%
Margin %
Rockstar 16oz & 15oz Organic (Qty 24) All year 24 $ 21.50 $ 21.50 $ 0.90 2/$3.00 10% $ 1.69 42%
$ 0.99 10%
AMP 16oz (Qty 24) All year 24 $ 21.50 $ 21.50 $ 0.90 $ 1.69 42%
Promo
PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Pricing Regular Blended Margin%
For Corpus Members ONLY Qty Incentives incentives cost 2/$5.33 SRP

Gatorade 28oz all flavors (Qty 15) In Store 15 $ 15.30 $ 15.30 $ 1.02 Promo $ 2.39 40%
Pricing
Kickstart 12oz & 16oz (Qty 12) In Store 12 $ 7.50 $ 7.50 $ 0.63 $ 3.99 $ 0.99 37%
$ 3.99
PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Regular Blended Margin%
Qty Incentives incentives cost SRP

Redbull 12oz (Qty 24) Poster 2 24 $ 44.40 $ 44.40 $ 1.85 $ 3.49 36%

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Regular Blended Margin%
Qty Incentives incentives cost SRP

Whole Milk (Qty 1) In Store 1$ 3.60 $ 3.60 $ 3.60 $ 4.99 15%

2% Milk (Qty 1) In Store 1$ 3.60 $ 3.60 $ 3.60 $ 4.99 15%

POSTER 1: Coke 20oz @ 2/$3.00

POSTER 2: Redbull 12oz @ 2/$5.33

POSTER 3: Life Water 1 liter @ 2/$3.00
SPANNER: Gatorade 28oz @ 2/$3.00

Comment: All of the promos above are Mandatory for members.

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