BUSINESS PLAN_30DEN21F1017

POLITEKNIK METrO JOHOR BAHRU

MPU22012
ENTREPRENEURSHIP

PREPARED BY: NUR INTAN
WAHYUNI BINTI HYRIN
PREPARED FOR: PN NAFISSAH
BINTI JOHARI
MATRIC NUMBER: 30DEN21F1017

EXECUTIVE SUMMARY

Dessert and Dish is the name of the company. The company name I
got from my family. We sell chocolate cake which is azrin chocolate
cake. The name of the chocolate cake is a combination of my
mother’s and father’s name. I just started this business by selling
chocolate cakes.

I have been involved with the food industry for a few months. I sell
on social media which is Instagram, Facebook and Whatsapp. We
also sell at the area near Tampoi Johor Bahru.

Azrin chocolate cake is the main product in our company. This
chocolate cake is a homemade chocolate cake where we place great
emphasis on high quality. We use premium ingredients that available
in cake shops.

INTRODUCTION

If you feels like craving something sweet, you can buy our moist
AZRIN CHOCOLATE CAKE. The taste of moist chocolate cake
topped with premium chocolate ganache and also a plentiful and
melted chocolate chip topping and rice chocolate. You can definitely
enjoy with cheerful.

I am NUR INTAN WAHYUNI founder to AZRIN CHOCOLATE
CAKE. The special thing about this AZRIN CHOCOLATE CAKE, it
is a homemade chocolate cake where we place a great emphasis on
quality and the chocolate flavour of this chocolate cake to your
satisfaction.
That’s not it, do you believe it, AZRIN CHOCOLATE CAKE is also
a premium product with a reasonable and affordable price around RM
5 to RM 10.

COMPANY’S BACKGROUND & ORGANIZATION CHART
 COMPANY’S BACKGROUND

VISION

- Always maintain our services to our beloved customer.
Keep on update about our quality products.

MISSION

- Keep maintain the tastes that can captivate customers
and produce our quality products and our services.

COMPANY NAME DESSERT AND DISH
ADDRES
B164, JALAN LIMAU PURUT
PHONE NUMBER KAMPUNG PASIR TAMPOI
INSTAGRAM 81200 JOHOR BAHRU JOHOR
FACEBOOK 01162015517

DESSERTANDDISH
DESSERTANDDISH AZRIN

 ORGANIZATION CHART

FOUNDER

NUR INTAN
WAHYUNI

FOUNDING FOUNDING
ASSISTANT ASSISTANT

NORAZIAH NUR SABRINA

 BUSINESS MODAL CANVAS

 PROJECT BACKGROUND

CUSTOMER SEGMENT
- AZRIN CHOCOLATE CAKE offers high quality products especially to
customers living around TAMPOI such as neighbours or factory workers in
TAMPOI area.

VALUE PROPOSITION
- The taste of moist chocolate cake topped with premium chocolate
ganache and also a plentiful and melted chocolate chip topping and rice
chocolate. Can definitely enjoy with cheerful.
- The special thing about this AZRIN CHOCOLATE CAKE, it is a homemade
chocolate cake where we place a great emphasis on quality and the
chocolate flavour of this chocolate cake to your satisfaction. AZRIN
CHOCOLATE CAKE is also a premium product with a reasonable and
affordable price.

 MANAGEMENT/ORGANIZATION PLAN

CHANNELS
- We also sell online such as Whatsapp, Instagram and Facebook to expand
the market.

 MARKETING PLAN

KEY ACVTIVITIES
- The main activity we carry out are provide all the materials and tools, sift
flour, put cake batter into chocolate cake containers, steam, make
packaging, sell and promote.

CUSTOMER RELATIONSHIP
- Cash On Delivery available for the residents around us. Besides, customers
who buy 5 containers of chocolate cake will get free 1 container chocolate
cake. Customers also can hit me up on social media.

 OPERATION PLAN

KEY RESOURCES
- The main sources for the AZRIN CHOCOLATE CAKE business are tools,
capital, raw materials and dry materials.

KEY PARTNERS
- AZRIN CHOCOLATE CAKE partner are bake well and grocery store.

 FINANCIAL PLAN

COST STRUCTURE
- The cost structures involved are cost of raw materials, dry materials and
tools like mixing machine.

REVENUE STREAMS
- At a price of rm5 to rm10 you can enjoy this premium AZRIN CHOCOLATE
CAKE.

 CONCLUSION

- Last but not least, the conclusion is you can definitely enjoy this azrin
chocolate cake with cheerful. Don’t forget to grab our premium
chocolate cake with reasonable and affordable price around RM 5 to RM
10. It is a homemade chocolate cake where we place a great emphasis
on quality and the chocolate flavour of this chocolate cake to your
satisfaction.

 APPENDIX