MELP Report card

FY2021 Malaysia Energy Literacy Program (MELP) Report
For Internal Circulation Only


CAMPAIGNS AND INITIATIVES LED BY RETAIL DIVISION
Kempen Kesedaran Pengguna Bijak Tenaga
in collaboration with Persatuan Pengguna Islam Malaysia (PPIM)
To create awareness among Malaysian on various topics
Promoting 5 Star Electrical Appliances
Reach
>1.8M 3.2M
Promoting myTNB as a convenient payment method
Views
> 500k
Safety Tips When
Handling Electrical Equipment
Saving Energy The Smart Way
Supported by
Kementerian Pendidikan Malaysia
Scam On Fake Equipment That Could Reduce Your Electricity Bill
Dangers Of Stealing Electricity & Illegal Bitcoin Mining
Pertandingan Sinar Rimba 2021
To raise greater awareness on EE tips in monitoring energy usage at home
Students Participated
1562
202 National Schools
305 Students meet the minimum criteria of reducing their electricity bill by at least 10% in 4 continuous months
15 Sharing sessions on Energy Efficiency tips to 10k students & teachers via YouTube channel in Peninsular Malaysia during competition period
530 New myTNB registration by parents
108 Student identified as winners
35 Schools identified as winners
35 Students reached the achievement scores that meet the National Level requirement in the "Pentaksiran Aktiviti Jasmani Sukan Dan Kokurikulum" (PAJSK)
May - Aug 2021
Pertandingan Kesedaran Kecekapan Tenaga Elektrik Di Rumah, Zero Karbon dan Kelestarian Alam Sekitar (also known as "Sinar Rimba 2021")


Energy Efficiency (EE) Advocacy On Radio Stations During Heatwave, MCO, Ramadan & Syawal Month
DJ 60 Sec Live Reads
12 RTM
4 Astro Radio Stations
Interviews With Head Of Retails States
24 RTM Live Interviews Live reads for 3 Weeks 30 minutes in BM targeting national, rural &
small towns
Radio Reach By Station With Older Listernership Who Pay Electricity Bills
Sinar FM - 4,933,000
RTM Stations - 3,900,000 (12 Regional)
(Source: MCMC 2006)
MY FM - 2,155,000 (Source: GK Report)
Mix FM - 939,000
Identified outcome measurement is Energy Efficiency Index. EEI is one part under Customer Satisfaction Index (CSI)
Energy Efficiency Index (EEI)
8.5 (Increase 0.3)
CAMPAIGNS AND INITIATIVES LED BY
GROUP CORPORATE COMMUNICATIONS DEPARTMENT
Partnership Program With Customer Associations (FOMCA) Sustainable Smart Living Campaign
To enhance awareness and educate community and students on Energy Efficiency
Sept 2021 - June 2022
Participants
269 9 Communities
6 Schools = 187 Students
Internal Communication & Engagement with Employees on MELP
To educate and give awareness to employees Published via regarding EE, news on TNB’s initiatives. Tenagawan Daily


EE Campaign during Lockdown
To create awareness amongst Malaysians about EE tips during and after MCO.
Twitter
Total impressions: 2.1 Mil Reached audiences: 959K
Radio Ads
Total reach: 9.8 Mil
(Sinar FM, Mix FM, 988.FM, Nasional FM, Traxx FM, Minnal FM)
Newspaper
Total reach: 7.4 Mil
(The Star, Utusan Malaysia, The Sun, NST, Harian Metro)
TV Ads
Total captured eyeballs:8.7 Mil (TV3, Astro Awani, 8TV, RTM News)
Facebook (Careline)
Total impressions: 16 Mil Reached audiences: 7mil
Google Discovery Ads
Total impressions:9.94 Mil Total link clicks: 242K
Online Content Platform
Total reach: 856Kreach on social postings
25% more reads on content platform
(Siakap Keli, Manis Madu, Oh!Bulan, Says, OhMedia!)
Online Content Platform
Digital
Facebook Twitter Google Ads Discovery
Campaign Period
1st Phase: 25 June – 31st July 2021 2nd Phase: 14th Aug – 9th Sept 2021
Newspaper


TNB Careline
Smart Meter Campaign
To educate and create awareness on Smart Meters to customers.
Total Engagement for Mainstream Media:
71Published News/Articles More than30 MilTotal Reach
Total Users For MyTNB Apps:
1,444,252 users as of Dec 2021
Consumers to aware on the benefits of smart meter and how it ease consumers.
Billboards:
9 Locations
Putrajaya - Dari arah Dengkil (Traffic: 56,000 monthly) Putrajaya - Taman Wetland (Traffic: 43,800 monthly)
Mex Highway
(Traffic: 43,800 monthly)
Ipoh
(Traffic: 2,402,855 monthly) Langkawi
(Traffic: 800,308 monthly) Rawang
(Traffic: 1,495, 613 monthly)
Bangi
(Traffic: 1,613,280 monthly) Wangsa Maju
(Traffic: 1,019,344 monthly)
Jalan Klang Lama
(Traffic: 1,337,850 monthly)
Increase by
10% since Dec 2020
Billboards
Social Media Post
To train customers to start monitoring their energy data via myTNB app.
Total Engagement for Social Media:
43 Posts
3 Mil Audiences reached
10.5 Mil Impressions 69k Audiences reached
76k Impressions
Corporate Reputation Index (CRI) and Internal Communication Effectiveness Index (ICEI) will only start to incorporate energy literacy related questions and will be a baseline survey in FY2022


ENGAGEMENT BY REGULATORY AND STAKEHOLDER MANAGEMENT DIVISION
Engagement sessions conducted by State Stakeholder Affairs (SSA) and Federal Stakeholder Affairs (FFA)
Objective
Engage stakeholder to provide credible information about energy and its related topics.
Obtain stronger stakeholder's support in achieving our business objectives smoother operations Stakeholder to make informed decisions on energy related topics and policies
Total Number Of Engagement Session:
1,306
Resolved Issues:
77% (93 out of 131)
Total Of SSA Engagement with Stakeholders
Pegawai Agensi Kerajaan Persekutuan
24% (305) Pemimpin Negeri
19% (238)
Pegawai Kerajaan Negeri
17% (217) Wakil Rakyat 13% (158)
NGO
11% (141)
Pegawai Agensi Kerajaan Negeri
8% (105) Istana
4% (56)
Pemimpin Persekutuan
2% (28)
Majlis Mengadap Duli Yang Maha Mulia Paduka
Seri Sultan Perak Darul Ridzuan, Sultan Nazrin Muizzuddin Shah ibni Almarhum Sultan Azlan Muhibbuddin Shah pada 14 Okt 2021
Majlis Penyerahan Projek Baiti Jannati TNB Kelantan Peringkat Parlimen Jeli pada 18 Dec 2021
Pengerusi ST Perak
Issues Raised By Stakeholder:
Supply Connection
State Fees & Charges Permit from Local Authority TNB Poject Issues
Topics Shared:
Smart Meter
Energy Efficiency RP3, Tariff, & ICPT State Fees & Charges Solar
Electric Vehicles
Projek Baiti Jannati Kepada 4 Penerima Johor pada 12 Nov 2021
Majlis Perasmian Hari Alam Sekitar Negara Peringkat Negeri Perak Darul Ridzuan pada 23 Okt 2021
Penyerahan Sumbangan TNB Berjumlah RM 50K Bagi Membantu Terengganu Menghadapi Banjir pada 28 Dec 2021
Adun Bandar Utama
Dato SUK Terengganu yang baru (Yang Berhormat Mulia dan Tengku Seri Bijaya Raja- Datuk Tengku Farok Hussin Bin Tengku Abdul Jalil
Disediakan oleh:
PMO Malaysia Energy Literacy Program (MELP) Strategic Engagement Department Regulatory and Stakeholder Management Division Tenaga Nasional Berhad
Perbadanan Putrajaya Berhad
Dirasmikan oleh YB. Dato’ Sri Mustapa bin Mohamed (Menteri JPM- Ekonomi)
YAB Dato’ Haji Saarani Bin Mohamad ,Menteri Besar Perak Darul Ridzuan