3.Packaging redesign

Packaging redesign

Night Market Vendor

[Fried Noodles Zhengzhou]

Zhang Ting GS63139

MDS5702

Background

Vendor in China

From Eastern Han Dynasty History:：

BC105 Chinese people are so familiar with the food at roadside stalls what
we call it vendor, and even have deep feelings. As early as the
Development： Eastern Han Dynasty, night markets appeared in China; By the Tang
Dynasty, although there was a "curfew" system, night markets were
The most authentic food style of a city is often hidden in still widespread, especially in the south.The vendor culture has a
those inconspicuous roadside stalls.The prosperity of a profound cultural heritage. The phenomenon of setting up vendors
marketplace can be seen from the number of stalls. has existed since the origin of mankind, which can be described as a
The phenomenon of stall has spread to this day and has long history. There have been records of setting up stalls in the
become a culture. literature since the Dynasty changed.

Till now

Vendor Culture

Vendor in Zhengzhou

What food people can eat here?

pot-stewed meat Ice jelly barbecue

Stinky tofu Fried yogurt
Crayfish tail
Figure:Zhengzhou Jiankang road night market. Fried Noodles

Vendor Design and Packaging in
other areas

Vendor in Zhengzhou Jiankang road .

Vendor in Tai Wan. Vendor in Tai Wan. Vendor in Thailand.

In contrast, the visual design and packaging design of the stalls in Zhengzhou night market need to be
improved. In addition, the sanitation and safety of the stall also need to be improved.

Innovation Mangement-Innovation Strategies

Redesign:Customers can see the packaging box from ordering, waiting, buying, and taking home.
Therefore, this redesign for this case focuses on food packaging and simple logo design. Before
completing the design, we（design department） also communicated with the owner to ensure that
the logo and packaging are acceptable to him and will be used in the future.

1. R&D planning and strategy 3.Improvement: improve
the problems and make
1.Unerstand user behavior: 02 new designs, and put them
Observe and understand on the market
everyone's needs for food in appropriately to observe
snack stalls (from packaging, whether they are effective.
taste, sanitary conditions, etc.) (design department and
(completed by the marketing marketing department)
department)

01

03 4.Finalizing:Determine the final plan

and start using the new design.

2.Drafting:Integrate the existing information, transform
the existing snack stalls, pay attention to the issues
that everyone is most concerned about, and design
new packaging. (completed by the design department)

Existing packaging

(Case Study)

Introduction to the During the day, uncle's stall is near the night market on Jiankang road. At night, he will move to the
vendor owner： entrance of the city subway. He starts to set up the stall at 7 p.m. and closes it at more than 12 a.m.
because he likes chatting and the fried noodles is delicious, there is sometimes a long queue in front
of the vendor. The vendor has no name. Some people call it uncle fried noodles.

Redesign Packaging and Logo

Problem Statement

Analysis of problems：
1.The vendor has no name. There is no design
name or logo on the door, packaging box or
packaging bag.
2. The noodles that have just come out of the pot
are very hot. The existing packaging is plastic bags.
Direct contact of hot air with plastic will be
harmful to people.
3.He didn't leave any of his information, because
sometimes the location of the vendor is not fixed.
Many people will not find him where to set up a
vendor and cannot contact him.

BMC:Consumer segments

02 3.Young people after work

1.Young people who like to go 034.Tourists to Zhengzhou
shopping at night markets.

01

2.People who have no time to cook

BMC:value proposition

1.Packaging and logo design 02 2.So that customers can
that can attract more contact the vendor owner
customers. at any time.

01 034d.eSspigrena. d Chinese snack stall culture from the

3.And it is more environmentally
friendly and hygienic.

BMC:Channels

1.Through Tiktok, wechat 02 2.Print small
conveys the culture of snack advertisements and
stalls and uses new packaging brochures, about 10 yuan a
to attract more customers to book.
this street.
03
01

3.Update the packaging and store
decoration, and redesign it once a
year. In fact, good packaging is a very
good way of drainage.

BMC:Customer Relationships

1.Establish a long-term and 02
good relationship with these
stall owners. Take the initiative 2.Free distribution of some
to help them solve problems new designs for their use.
Promote new designs
01
03

BMC:Key Activities

1.Investigate, study and design 02
the packaging suitable for
vendors.

01 2.Find a better way to
integrate traditional culture
into design.

03

3.Provide more
environmentally friendly,
safe and creative design.

BMC:Key Partnerships

1.Cultural and creative 02
company

01 2.Advertising agency

3.Vendors owners 03

Redesign Packaging and Logo

This street is also one of the night market cultural street of Zhengzhou,Some foreign
tourists will also come to this place for dinner. The expression form of calligraphy is
selected, and the word "郑州" is used, which means the name of the city,
"Zhengzhou".

Leave a QR code to ensure
that customers can add
wechat and contact him.
“来一杯,见一面”，Having a cup means having a cup of noodles,
because the redesigned packaging box is more like a cup, and "来一杯，
having a cup" also means cheers, clinking a cup, drinking together, and
making friends in Chinese. Chinese people like to meet friends with
wine.

Redesign Packaging and Logo

Application of logo in different
scenes and different packages.

Thank you