e-Programme Book i-ConSPADU 2021

ES: EDUCATION & SOCIAL SCIENCES

THE IMPORTANCE OF LOGISTIC PROGRAMS AND THE MEDIATING ROLE OF
COMPETENCY IN FULFILLING LOGISTIC EDUCATION REQUIREMENTS IN MALAYSIA

Norman Shah Hashim(a)*, Nor Effuandy Pfordten(b)

(a) Faculty of Business and Accountancy, Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia,
[email protected],

(b)Faculty of Business and Accountancy, Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia,
[email protected]

ABSTRACT
This study focuses on the role of competency as a moderator in meeting Malaysia's logistics education requirements. Local logistics
practitioners make up the logistics industry. Logistics management is a component of the supply chain process that includes
planning, implementing, and controlling the flow of goods, services, and information in efficient and cost-effective ways from the
point of origin to the end of use to meet consumers' needs. Obtaining the perspectives of local logistics practitioners on supply
chain management (SCM) is one of the main objectives highlighted in this study, providing significant input for the analysis of
logistics education needs. Despite government intervention and full support, Malaysia's logistics industry lags behind that of other
developed countries. Logistics graduates' involvement in the industry has not been able to meet the needs of logistics practitioners.
The study's objectives were to: measure the effectiveness of courses offered at institutes of higher learning (IPT) and further develop
the local logistics industry to produce graduates who are more globally competitive; identify knowledge that has a more effective
impact on the development of a globally competitive logistics industry; and identify the skills required by logistics graduates. The
courses offered by Malaysian institutions of higher learning are the components of logistics education that needs to be investigated
in this study. This component consists of the competencies required of Malaysian undergraduate students. The key findings of this
study are expected to develop a more competitive and sustainable logistics industry globally by increasing value-added activities,
increase the number of players in the industry, and meet the demands of logistics practitioners in the logistics industry. The
academic emphasis in the field of logistics must be more proactive in promoting future logistics education needs
Keywords: logistic, logistic program, competency, logistic education requirement

EDUCATIONAL ORGANISATION MANAGEMENT SYSTEMS (EOMS) EFFECTIVENESS
DURING COVID-19 PANDEMIC BASED ON STUDENTS' SATISFACTION IN UNIVERSITI

SELANGOR

Izyani Mat Rusni (a)*, Hashimah Ismail (b) , Che Manisah Mohd Kasim (c)

(a) Faculty of Engineering and Life Sciences, University Selangor, 45600 Bestari Jaya, Selangor, [email protected],
https://orcid.org/0000-0002-4877-1539

ABSTRACT
Education system in this world has been challenged by Covid-19 pandemic since early 2020. The Movement Control Order (MCO)
to overcome the disease from spreading has disturbed the normal operation of education services including higher education
provider like UNISEL. Despite the difficulties in new normal of strict Standard Operating Procedure (SOP) imposed by the
government, UNISEL operations especially in academic services and teaching & learning have continued as usual throughout the
MCO. UNISEL has managed to sustain its operation and successfully faced the challenges. This sustainability can be well
connected to the UNISEL's implementation of ISO 21001:2018 Educational Organization Management Systems (EOMS). The
EOMS standard provides general ground of education management system that can be used in any conditions. The effectiveness
of the EOMS implementation can be proven by the students' satisfaction survey. The instruments of this survey were divided into
five aspects which are students’ demographic, teaching and learning, facilities, support services, student’s activities and overall
experience as a student in UNISEL. The questionnaire consists of 31 and the likert scale used for the customer satisfaction was
ranked from 1 to 5. The results for each aspect were then compared with previous years data. The comparison analysis showed that
there was no significant satisfaction reduction for 2021 survey and moreover there was a slight improvement in teaching and
learning aspect as compared from the previous year. The study proved that EOMS standard is robust and can help education
provider to sustain in challenging conditions like pandemic Covid-19.
Keywords: ISO 21001:2018 Educational Organizatioan Management Systems (EOMS), student’s satisfaction, higher learning
institution, pandemic Covid-19

ES: EDUCATION & SOCIAL SCIENCES

INCREASING KNOWLEDGE, AWARENESS, AND ATTITUDES ABOUT SLOW FASHION THROUGH GREEN
AWARENESS AND SUSTAINABILITY IN COMMUNITY (GASCO) EDUCATIONAL MODULE

Shahrizat Saida, Siti Rahayu Hassana, Rozila Aliasa & Muhamad Wazir Muslatb

(a) Centre for Foundation & General Studies, Universiti Selangor, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor,
Malaysia. [email protected], [email protected], [email protected]

(b) Faculty of Education & Social Sciences, Universiti Selangor, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor, Malaysia.
[email protected]

ABSTRACT
Fashion production makes up 10% of global carbon dioxide emissions every year, depletes water sources, and pollutes rivers and
streams. As more people buy clothes worldwide, the increased demand for low-cost garments and new styles is putting a strain on
the environment. As a result, the slow fashion concept seeks to promote clothing that is both ethically produced and environmentally
friendly. The purpose of this study is to have a better understanding of the relationship between exposure to sustainable fashion
education, and the changes in consumers' knowledge, awareness, and attitudes (KAA) toward slow fashion apparel. The second
objective is to investigate whether sustainable fashion education would influence young consumer’s purchase intentions toward
slow fashion. The survey responses from 208 UNISEL students participating in the Green Awareness and Sustainability in
Community (GASCO) course in this study. In two lecture series, an educational module on the concept of slow fashion was
introduced. In a quantity method approach, two rounds of data collection were used: a pre-educational survey with an educational
module, and a post-educational survey for all pre-educational survey participants. Knowledge and attitude have also been shown
to be helpful in predicting purchasing intentions. These findings demonstrated that educational exposure had a significant and
positive impact on young adult consumers' comprehension of and attitudes about slow fashion. As a result of this study, the slow
fashion awareness module gained an educational component, which increased consumer comprehension and attitudes about slow
fashion
Keywords: education for sustainability, slow fashion, knowledge, awareness, attitude

NOURISH PUBLIC UNDERSTANDING ON CLIMATE CHANGE: LESSON
LEARN FROM A SOCIAL COURSE (GASCO) IN UNIVERSITI SELANGOR

Khairil Bariyyah Hassana, Siti Rahayu Hassana, Norazah Mohammad Nawawia & Naeimah Mamatb

a Centre for Foundation and General Studies
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia [email protected], [email protected],

[email protected]
bFaculty of Engineering and Life Sciences
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia [email protected]

ABSTRACT
Climate change is one of the environmental issues happening globally and Malaysia is also affected by the phenomenon. Numerous
studies have been done for the past few years to explore the community awareness of climate change issues and educating them
towards it. This paper aimed to investigate the levels of community awareness and their level of knowledge of climate change. The
study was conducted among the participants of the Webinar on Climate Change that has been organized by a social course, Green
Awareness and Sustainability on Community (GASCO), Universiti Selangor (UNISEL). Findings indicate that there is a significant
difference among age group in terms of level of knowledge meanwhile no significant difference in level of awareness. Furthermore,
the result shows that there is a strong positive linear correlation between the level of knowledge and the level of awareness with R-
value 0.911. This study suggests that education and awareness raising programs should be conducted more frequently among the
community. Awareness programs are important to promote social responsibility which in turn can increase the knowledge of the
community to achieve a sustainable environment.
Keywords: climate change, sustainable education, sustainable development goals (SDG), community awareness

ES: EDUCATION & SOCIAL SCIENCES

EXPLORATION ON PERCEPTION OF SUICIDAL IDEATION CAUSED BY ONLINE
LEARNING AMONG UNISEL COMMUNICATION STUDENTS DURING COVID-19

PANDEMIC

Hishalini Ramasamy, Dewi Dermawan Helmi, Azira Azlin Shaharuddin

Faculty of Communication, Visual Art and Computing, Universiti Selangor

[email protected]

ABSTRACT
Online learning is a necessity for students during the Covid-19 pandemic, but it also comes with challenges that may lead to feeling
despair and depressed, and eventually suicidal ideation among students. This study looked at the perception of suicidal ideation
caused by online learning among UNISEL Communication Department students during the pandemic. Specifically, it looked to
determine the impact of online learning to students during the pandemic; to identify factors that influence students to suicidal
ideation during online learning; and to analyse possible solutions to prevent suicidal ideation among students. The data was gathered
using a Google Form questionnaire and received 160 respondents among UNISEL Communication Department students using
purposive non-probability sampling. Data gathered were analysed using Statistical Package for Social Science. The study found
that online learning impacted the students in many ways such as not interested in studies anymore, struggled to stay focused on the
screen for long time periods, felt isolated from social circles and activities as more time are spent online. Most also agree that that
online learning influenced students to suicide ideation. It also found that among others, that isolation caused by online learning,
poor facilities and accessibility and economic stress at home are factors that influenced students towards suicidal ideation. Some
of the solutions suggested were to strengthen financial support in the family, motivation from friends and family, counselling and
mentor mentee session with students, suicide awareness campaign, active participation in social and fun activities.
Keywords: suicidal ideation, online learning, tertiary students, Covid-19, pandemic

INDUSTRIAL GROUNDWATER ABSTRACTION SUSTAINABILITY

Intan Sazrina Saimy (a), Nor Ashikin Mohamed Yusof (b), Siti Hasliah Salleh (c)* and Amirul Syahidah Asmadi (d)

(a) Universiti Teknologi Malaysia, 54100 Kuala Lumpur Malaysia, [email protected], 0000-0002-5032-3073
(b) Universiti Teknologi Malaysia, 54100 Kuala Lumpur Malaysia, [email protected], 0000-0002-5043-8882
(c) Universiti Teknologi Malaysia, 54100 Kuala Lumpur Malaysia, [email protected], 0000-0003-2686-1936

(d) Kampung Baru, 24300, Kerteh, Kemaman, Terengganu, [email protected]

ABSTRACT
The industries are one of the main users of groundwater in Malaysia. The industries that uses groundwater are mainly mineral water
bottling companies and for cooling applications. Groundwater usages are charged lower than the piped water supply. Its
consumption however, is increasing year by year. Thus this study aims to highlight the current situation with respect to the
management and development of groundwater for industrial usage in Malaysia. It is to identify any factors that may influence any
noncompliance or unsustainable abstractions of groundwater by the industries. A qualitative study was carried out involving
analysis of documents and legislations available. Interviews conducted involved 34 industries, legislators and state water
authorities, in addition to site observations. For better results, comparative analysis of triangulation was used. Results revealed the
level of compliance among industries is moderate mainly due to limitations in monitoring and governance. Findings also showed
the insufficiency and inefficiency of groundwater policy and management in Malaysia. This paper puts forward appropriate
governance and legislations including monitoring as well as to increase groundwater awareness among stakeholders and societies.
Recommendations for any future research were also laid out.
Keywords: abstraction, groundwater, industry, governance

ES: EDUCATION & SOCIAL SCIENCES

THE CONCEPT AND ROLE OF SPIRITUAL RESILIENCE AMONG COVID19
PATIENTS

Hafizah Binti Kusnek and Ishak bin Muhamad

Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia

[email protected]

ABSTRACT
Spiritual resilience is based on the basic constructs of a belief or religion and how one acquires strength by drawing upon such
belief as a means of coping. Resilience is the ability to go through difficulties in life by acknowledging the importance of spiritual
element. The experience of going through the quarantine and rehabilitation phase of almost every COVID19 family in Malaysia
triggers a question, whether spiritual resilience uplift to the safe healing of COVID19. Resilience is important for individual’s
development post trauma and stress in which self-awareness and understanding will emerge through the practice of spirituality.
Recent studies on spiritual resilience and the COVID19 pandemic abroad is growing lately, but such studies need to be extended
to groups and populations in Malaysia. Thus, this article discusses the concept of spiritual resilience and the role of spiritual
resilience towards COVID19 patients in Malaysia. The method used in this conceptual study is based on literature highlights from
journal articles, proceedings, conferences, books and online resources related to the keywords and fields of study. Also discussed
are recommendations for further empirical and non -empirical studies to assist COVID19 patients through education and
counseling.
Keywords: spiritual resiliency, COVID19, spiritual dimension, positive psychology

FOR CHILDREN BY CHILDREN: PAVING ENVIRONMENTAL AWARENESS AMONG
CHILDREN THROUGH WRITING NARRATIVES

Jamilah Mustafaa, Norhamidah Mohd Yusofb

a,b Faculty of Education and Social Sciences
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia [email protected],

[email protected]

ABSTRACT

Environmental education is a defined field of specialization which deals with environmental conservation and protection. In the
school curriculum, environmental literacy is embedded in all subjects taught. However, initiatives, attention and energy undertaken
have yet to show results that is reflected in attitudes toward issues that concern the environment. Attitude change needs to start
from young but learning about the environment and ensuring the understanding of the importance of protecting it can be quite a
daunting task for children. Education for Sustainable Development (ESD) should empowers learners with the knowledge, skills,
values and attitudes in addressing various global challenges. Thus, this paper aims to propose a different route to learn and
understand the importance of conserving the environment especially among children. This paper elaborates on children’s
understanding of environmental issues through stories written by the children based on a framework designed for this purpose.
Deep understanding of the issues is analysed from the stories written by them and through observation of their willingness to take
action in addressing environmental issues close to their hearts. The proposed framework provides children with diverse
understanding of the environmental issues through narratives as well as an enjoyable way of learning.
Keywords: environmental education (EE), environmental literacy, sustainable development goals (SDG), education for sustainable
development (ESD), stories.

ES: EDUCATION & SOCIAL SCIENCES

SUSTAINING ACADEMIC STAFF’S ENGAGEMENT THROUGH LEADER’S MOTIVATING
LANGUAGE: A CASE STUDY IN UNIVERSITI SELANGOR

Nurshahirah Azman (a)*, Zaemah Abdul Kadir (b)
*Corresponding author

(a) Universiti Selangor, Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor, Malaysia, [email protected]
(b) Universiti Teknologi Mara, Shah Alam, Selangor, Malaysia, [email protected]

ABSTRACT

Lack of job satisfaction and low motivation level lead to an increasing rate of turnover intention among academic staff in higher
learning institutions. With the growing number of private institutions, it increases the choices for voluntary turnover among
academicians who seek for better institutions. The best approach in retaining quality workforce is to maintain staff’s engagement
to the institution, which can be achieved with the establishment of job satisfaction. The Leader’s Motivating Language (LML)
conceptualised by Sullivan’s (1988) Motivating Language Theory specifically focuses on the three main aspects of leader’s
communication which can elevate employees’ job satisfaction. This study investigated the use of LML by faculty’s academic
administrators and examined the relationship between the use of LML and academic staff’s job satisfaction level. A quantitative
approach was employed, with 185 academic staff from Universiti Selangor (UNISEL) recruited through purposive sampling to
provide the required data for this study through a questionnaire. The findings revealed that the LML is practiced at a moderately
high level within the faculties of UNISEL. It was also found that there is a strong, significant and positive relationship between
the use of LML by the academic administrators and academic staff’s job satisfaction. This study has theoretical implications for
understanding how the use of LML strongly relates to the level of job satisfaction which can help sustain UNISEL academic staff’s
engagement in the institution hence reducing staff turnover intention and increasing talent retention.
Keywords:motivating language theory, job satisfaction, academic staff, staff retention

ASSESSING THE VIABILITY OF SUSTAINABLE ONLINE LEARNING FOR LOCKDOWN
SCHOOLING IN RURAL AREAS: AN UNPRECEDENTED CHALLENGE AMIDTS COVID-19

Hazeeq Azmana, Khairil Bariyyah Hassanb, Mirza Madihah Zainalc, Ai’syah Abd Mutalibd,
Norhasbi Abdul Samade, Hafiza Ab Hamidf & Mohd Firdaus Khalidg

a,b,c,d,e,f,gCentre for Foundation and General Studies
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected],
[email protected], [email protected], [email protected]

ABSTRACT
In the first quarter of 2019, the pandemic of covid-19 struck globally which resulted in the unprecedented lockdown schooling
in most affected countries. Unfortunately, online learning is a big challenge in certain locality especially among the rural
learners with limited internet access and facilities. This study is assessing the impact and challenges faced by the teachers and
students in these areas. An online survey was distributed among rural schools in Selangor, Malaysia and the data was analysed
by using the SPSS statistical analysis. The result of this study could provide insightful understanding on the challenges faced
by rural learners especially during the pandemic period. Scaling up the survey at the national level could help responsible
authorities in understanding the seriousness of the situation. This study is important for the respected figures to strategize their
priority in facilitating the rural learners and navigate the situation in the future. Such action will be able to reinforce goal 2 in
the Sustainable Development Goals (SDG) in providing a higher quality education for everyone.
Keywords: Online learning, lockdown schooling, Malaysia, rural areas, covid-19.

ES: EDUCATION & SOCIAL SCIENCES

A STUDY ON ENTREPRENUERSHIP DRIVERS, COMPETENCIES AND ACTIVITIES
AMONG SEMAI TRIBES IN MUALIM DISTRICTS, PERAK

Haliza Mohd Saida, Salbiah Abd Rahmanb & Samiah Rashid Alic

a,b Faculty of Business and Technology
cKuala Lumpur International School of Tourism Kuala Lumpur, Malaysia
UNITAR International University, 47301 Petaling Jaya, Selangor, Malaysia [email protected],

[email protected]; [email protected].

ABSTRACT
Mualim or known as Tanjung Malim district has forty-one Semai villages from the district of Bidor, Sungkai, Behrang, Ulu Bernam,
and Slim. They are identified into five orang Asli settlement which is called Pos Gedong, Pos Tenau, Pos Bersih, RPS (Rancangan
Penempatan Semula or Resettlement) of Jenang and Pusat Orang Asli Bidor. There are about 10,000 Semai population in Tanjung
Malim district, whereby 1,518 families are under the poverty category. JAKOA reported that about fifteen percent of this
population are under extreme poverty earning less than RM460 or USD115 a month. Exploratory research using Qualitative
methods was conducted with in situ site observation and structured interviews to determine the motivational driver’s success among
the Semai tribe entrepreneurs in the district. The interview sessions that were carried out are done with the assistance of Tok Batin
or village community members because some of the participants are illiterate and speak Semai language only. Therefore, during
interview sessions, it was translated into Bahasa Melayu by villager’s interpreter and later the conversation was transcribed for
analysis. During the research, the findings that were sighted showed that most of the Semai entrepreneurs are successful because
of their personal traits which are sociable with many friends and networking inside and outside the community, outgoing
personality, risk takers, knowledgeable, hardworking, and respected person in the community. Their main entrepreneurship drivers
are their families. The entrepreneurship activities among others are tropical fruit farming, vegetables farming, and durian orchard.
All these entrepreneurs have received support from JAKOA on their business venture. It should also be noted that Mualim district
boast abundant natural resources of fertile land, streams, waterfalls and temperate climate for agriculture farming and development
for new entrepreneurs within the communities.
Keywords: Indigenous, Entrepreneurship Drivers, Semai, Entrepreneurship Competencies and Community

ES: EDUCATION & SOCIAL SCIENCES

IMPACT OF ONLINE TEACHING AND LEARNING TOWARDS MENTAL HEALTH OF
UNIVERSITY STUDENTS

Sharifah Izwan Tuan Othman1,2, Mohammad Syamri Mohd. Johari1, Mohd. Darnalis A.
Rahman2, Nurkhairul Bariyah Baharun1, Mohd. Nazif Darawi1, Hanisah Md Noor3, Firdaus Mokhtar4

1Faculty of Health Sciences, UNISEL, Satellite Campus, Jalan Zirkon A7/A, 40000 Shah Alam, MALAYSIA
2Pusat Pembelajaran Digital dan Multimedia, UNISEL, Satellite Campus, 40000 Shah Alam, MALAYSIA

3Psychological Medicine Unit, Medical Faculty, Universiti Sultan Zainal Abidin (UniSZA), Jalan
Sultan Mahmud, 24200 Kuala Terengganu, MALAYSIA

4Department of Psychiatry, Faculty of Medicine and Health Sciences, Universiti Putra Malaysia, 43400 Serdang, Selangor,
MALAYSIA

ABSTRACT
The landscape of online teaching and learning (OTL) has been changed from face-to-face mode to total OTL which forced the
education industry to adapt to the new norm of teaching and learning due to long practice of lockdown caused by COVID-19
pandemic. This study aimed to determine the impact of online learning towards the mental health status of higher education
students. A survey-based research which involved all faculties in UNISEL were conducted using online Google Form
questionnaires among undergraduate students who already experienced OTL for at least one semester. A total of 184 students were
chosen after data cleaning and mental health status of UNISEL students were classified by using verified DASS-21 questionnaires.
Sample size was suggested at 170 with 90% confidence level. Pilot study was done with 20 respondents and Cronbach’s Alpha test
was done to check for questionnaire validity (p<0.05). The outcome was about 22.3%, 38.0%, and 15.2% in severe to extremely
severe groups of depression, anxiety, and stress respectively. Significant factors contributed to OTL related mental health status
were age of respondent, gender, body-mass-index (BMI), the internet connectivity during OTL, student’s satisfaction on OTL and
MCO challenges influences (course works, feeling stuck, condition at home, unable to socialized with other and too many
responsibilities or chores) by using the Pearson Chi-Square, Fisher’s Exact Test and Linear-by-Linear Association at p<0.05
considered as level of significance. In conclusion, this study managed to reveal the mental health status of higher education learners
which could contribute to better understanding to improve wellbeing and academic performance by implementing new ideas, and
strategies in the virtual environment and system from university. This is aligned with Sustainable Development Goals (#3 Good
Health and Well-being) and National Policy (Malaysian Mental Healthcare Performance 2016) which has been classified as
'requires immediate attention or remedial action

ES: EDUCATION & SOCIAL SCIENCES

STEM @ HOME MODULE FOR A SUSTAINABLE VIRTUAL STEM MENTORING
OUTREACH: A CASE STUDY IN KUALA SELANGOR, MALAYSIA IN TIME OF COVID-19

AND LOCKDOWN SCHOOLING

Hazeeq Hazwan Azmana, Maegala Nallapan Maniyamb, Norazah Mohammad Nawawic, Normawati@Nadzirah Abu Samahd,
Khairil Bariyyah Hassane, Hasnur Hidayah Kamaruddinf,

Rahayu Md. Khalilg, Norhisyam Mat South, Marini Ibrahimi, Hasdianty Abdullahj, Nur Akmal Sulimank, Muzairihana Mohd
Moidl, Yusmi Mohd Yunusm, Latifah Abd Latibn & Nor Suhaila Yaacobo

a,b,c,d,e,f,g,h,oCentre for Foundation and General Studies
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected],
[email protected], [email protected], [email protected], [email protected]
a,i,j,kFaculty of Engineering and Life Sciences, Universiti Selangor, 45600, Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected]
b,c,d,j,oInstitute of Bio-IT Selangor, Universiti Selangor, 40000, Shah Alam, Selangor, Malaysia

[email protected]
lFaculty of Business and Accountancy, Universiti Selangor, 40000, Shah Alam, Selangor, Malaysia

[email protected]
mFaculty of Health Sciences, Universiti Selangor, 40000, Shah Alam, Selangor, Malaysia

[email protected]
nFaculty of Communication, Visual Art and Computering, Universiti Selangor, 45600, Bestari Jaya, Selangor, Malaysia

[email protected]

ABSTRACT
The STEM outreach program is important in fostering the interest of students to pursue STEM field as well as facilitating
them in developing their STEM skills. The rise of covid-19 pandemic in 2019 has forced lockdown schooling in most
affected countries. Thus, there is a demand for a home-restricted STEM module to facilitate STEM education both online
and offline. STEM @ Home module has been designed by the university lecturers to assist lockdown schooling and a
case study has been conducted to measure its effectiveness as a STEM outreach module. In this study, 140 students from
2 secondary schools in Kuala Selangor, Malaysia have been selected as mentees and 28 university students from
Universiti Selangor played role as mentors. The mentor guided the mentee virtually using the online platform to facilitate
the mentee in conducting the module at home. Mentors were instructed to record their observation and answered a survey
after every session to monitor the progress of both mentors and mentees. Based on this study, the module received positive
feedbacks from mentors, mentees and teachers. There was also a significant improvement recorded on the STEM skills
portrayed by both mentors and mentees. This finding is beneficial to the government, universities and schools as the
results portray the strength of this module and sustainable approach. Similar program could be implemented in other
school and this study could provide relevant input in strategizing future outreach program for a higher quality education
in line with goal 4 in the Sustainable Development Goals (SDG).
Keywords: Mentoring, STEM outreach, lockdown schooling, covid-19, sustainable education

ES: EDUCATION & SOCIAL SCIENCES

STAYING SAFE ONLINE: ONLINE PRIVACY MANAGEMENT BEHAVIOR
AMONG DEAF COMMUNITY

Wan, Puspa Melatia, Affezah Alib, Hamdan Mohd Sallehc & Nor Alina Ismaild

a School of Liberal Arts and Sciences, Taylor’s University, 47500 Subang Jaya, Selangor, Malaysia
[email protected]

b,c Faculty of Education and Social Sciences Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected]; [email protected]

d Faculty of Engineering, Built Environment and Information Technology SEGi University, 47810 Petaling Jaya. Selangor,
Malaysia [email protected]

ABSTRACT
Statistics on internet usage and reliance in Malaysia have shown staggering annual growth especially among youths. Though
advantages of technology adoption are acknowledged, the issue of cybersecurity is a rising concern with the incremental cases over
the years. To ensure the safety of users and to devise an inclusive action plan, it is imperative to understand the usage pattern and
the factors that promote or hinder certain online behaviours. This understanding can only be done by looking at different subgroups
as there may be inherent unique experiences, such as the Deaf community. This research is in line with Malaysia’s Shared Prosperity
Vision 2030 towards comprehensive social security networks of Persons with Disabilities and Sustainable Developmental Goal 9
to realize sustainability development in technology. Since there have been limited studies on Malaysian Deaf youths’ privacy
management behavior, this study is imperative to be explored. Methodologically, 17 Malaysian Deaf youth were chosen through
multi-stage sampling method. Semi structured interview and face-to-face survey were conducted in Bahasa Isyarat Malaysia (BIM)
by an interpreter to examine the extent of Deaf youth engagement in online privacy management as well as to investigate the factors
that contribute or hinder their privacy management behavior. It was found that the respondents mainly engaged in basic privacy
management behaviors due to their lack of exposure on the technical aspects of privacy management as well as the negative
repercussion of their behaviors. These findings point to the urgent need for further awareness and education training among the
Deaf community to ensure that all users are safe amidst the further technological advancement of the nation.

Keywords: cybersecurity, Deaf, Malaysia, online privacy management behavior, youth

ABSTRACTS

INFORMATION TECHNOLOGY & COMMUNICATION

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

THE DEVELOPMENT OF A LOCK FOLDER APPLICATION WITH GRAPHICAL PASSWORD

Raznida Isa*(a), Shuhadah Othman (b), Muhammad Zulhelmiy Fadlie Ismail (c), Noor Maizatulshima Muhammad Sabri(d)
*Corresponding author

(a) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(b) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(c) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(c) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]

ABSTRACT
Nowadays, data protection is an essential issue for all computer users. Users continuously need to ensure that the data stored
in their computers are secured. It became a significant concern for all computer users because cyber-crimes are constantly
increasing day by day. In some cases, the situation turns out to be worst when their personal or confidential files being exposed
and breached by an unauthorized user. It is risky when users probably will not distinguish the individual who attempts to
access their confidential data typically stored in a folder on their personal computer or office desktop. Therefore, providing
an extra security measure and protection to the laptop or specifically to the folder is the best solution, thus may prevent the
folder from being breached by hackers. This project focuses on developing a lock folder application that implements a
graphical password as its authentication factor to protect a folder from being accessed by an unauthorized user. It implements
graphical passwords to verify user identity. Graphical password is an alternative authentication method that can replace a
conventional password pattern where images are used in its authentication scheme. It will also send a notification via email if
someone tries to unlock the folder without valid authorization. It has also been tested with users to study the user response
towards its usability and functionality. The result shows the application is fully functioning and most likely benefit the user
as it is user friendly and effortless to use.
Keywords: Graphical password, Lock Folder Application, User Acceptance Testing

PERSONAL RESEARCH GRANT MANAGEMENT SYSTEM

Zurina Jusoh (a), Noor Maizatulshima Muhammad Sabri (b)*, Roslinda Murad (c), Harlinawati Abdul Kadir (d), Aslimariah Ahmad (e)
*Corresponding author

(a) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(b) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]

(c) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(d) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]
(e) Faculty of Computing & Multimedia, Kolej Universiti Poly-Tech MARA, Kuala Lumpur, Malaysia, [email protected]

ABSTRACT
The evolution of new technologies has brought about extensive changes in our daily life and continues to reshape our world. Year on year,
technologies evolve to provide the best solutions to problems faced by humans. Once technologies are generally accepted by society, new
and relevant approaches to using them may be developed. Kolej Universiti Poly-Tech MARA (KUPTM) offers research grants to lecturers
twice a year. These grants are provided to fund specific projects and encourage lecturers to conduct new experiments and design new
instruments. However, principal investigators especially are experiencing issues managing and storing the related information, as well as
calculating all the funding data, including the budgets and expenses. Furthermore, investigators need an effective management system since
data is crucial. Without a good system, confidential data could be misplaced, lost, or received by unauthorised people. The system must also
be able to serve as a centralized tool with several functions, such as saving the principal investigators and co-researchers’ information,
managing fund accounts and storing important files in one place. The Agile Software Development Model is used to assist the development
process, which can be carried out within a short period. The development requirements involve a web-based framework and a Firebase
Real-time Database. Therefore, the expected outcome is a Personal Research Grant Management System. This web-based system was
developed to assist principal investigators to manage research grant information and enable them to generate progress reports and final
reports. Furthermore, the implementation of the system improved the current management process and solved all the issues mentioned in
the problem statement
Keywords: Grant, Research grant management system, Web-based framework, Firebase Real-time Database

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

FILE HIDING WEB APPLICATION (FHWA) USING IMAGE STEGANOGRAPHY

Noraliza Azizan (a)*, Farah Farzana Abdul Aziz (a)*, Nor Shamshillah Kamarzaman (a), Norhayati Abdul Jamil (a), Amirul Naim Mohd
Shafiee (a)

(a) Kolej Universiti Poly-Tech MARA, Jalan 6/91 Taman Shamelin Perkasa, 56100 Kuala Lumpur, Malaysia, noraliza, farah_aziz, shilla,
[email protected], [email protected]

ABSTRACT

File hiding is a process of hiding any files in computer from being accessed by anyone. This process is necessarily used in order to prevent
any snoopers from accessing private and confidential files. Today, various extant file hiding applications existed but there is unfriendly user
issue arises where only certain files can be hidden. Some of the applications can hide text file only and some others can only hide image
files. Thus, it is difficult for users to hide any file of their choice because they need to use more than one tools or applications that support
the file type. This paper presents File Hiding Web Application (FHWA) which can be used to hide any type of files using image
steganography as a security mechanism. This application is developed using Agile methodology and Visual Studio Code is used to build
the system as the code editor. Programming languages like Tailwind CSS, Semantic UI and JavaScript including Node.js, ReactJS and
Next.js are used for frontend and backend development while MongoDB is used to store the databases. Based on user acceptance testing,
the result shows on average 98% of the respondents are able to use FHWA to hide any type of files and reveal them successfully.
Keywords: Security, cryptography, steganography, file hiding

SMART CLASSROOM APPLICATION BASED ON IOT USING FACE RECOGNITION

Ahmad Airuddin (a)*, Norreha Othman (b) and Ainul Maulid Ahmad (c)
*Corresponding author

(a) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]
(b) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]
(c) Universiti Islam Antarabangsa Sultan Abdul Halim Mu’adzam Shah, Kedah, [email protected]

ABSTRACT
In the 21st century, everything around us has become depends upon technology to make our life much easier. Face recognition and Internet
of Things (IOT) technologies have seen dramatic improvements in performance over the last few years. There are two reasons for this trend;
the first is for saving the cost and time in the classroom and accuracy in attendance will be maintained, and the second is availability to
connect with electricality equipment automatically. This project proposed an automatic smart classroom application by using IOT and face
recognition concept. It was completely based on face recognition and the face detection. This both detection and recognition will
automatically detect the face of students in the classroom and mark the attendance by recognizing the person. The application also provided
advanced technology which is ability to automatic switch on electrical power such as lamp, fan, LCD and air conditional in the classroom.
This helps in reducing energy consumptions and monitors the units consumed. This proposed solution is a step towards a smart classroom.
The results and analysis show that the proposed IoT solution will accelerate the classroom availability process without human intervention.
Keywords: Smart Classroom Application , IoT, Face Recognition

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

VIRTUAL CLASS ATTENDANCE RECORD SYSTEM WITH FACIAL RECOGNITION (VCARS-FR)

Hasanal Jamaludin (a)*, Shuhadah Othman (b), Ahmad Airuddin (c), Hafiza Samad (d), Amnah Osman (e), Wanasiah Tahir (f), Wnasnida
Jusoh (g)

*Corresponding author

(a) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]
(b) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]

(c) Kolej Universiti Poly-Tech MARA, [email protected]
(d) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]
(e) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected],
(f) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]
(g) Kolej Universiti Poly-Tech MARA, Kuala Lumpur, [email protected]

ABSTRACT

Some universities require a certain percentage of student attendance which can influence their availability to sit for certain exams or
assessments. Recording student attendance is very important to ensure that students attend face-to-face examinations as well as teaching
and learning classes. However, this is not an easy task especially when handling a large number of students during face-to-face, online or
virtual classes. Calling students names or letting students sign their attendance are not always the best way to ensure their presence. Calling
the name of students in each learning session, especially in large groups of students will be difficult for the educators and take a long time
to complete. This will make the learning process start late. While allowing students to sign up their attendance may cause signature fraud if
not well supervised. Google Chrome Extension is one of the popular methods used to track student attendance during in online class. This
approach is time consuming and complicated. The name will be listed based on time when the students enter, exit and re-enter the online
class. As a result, a new application Virtual Class Attendance Record System with Facial Recognition is introduced to assist educators
recording attendance automatically. The solution to this problem is to use a face recognition method through the Haar Cascade Face
Detection algorithm. It compares the face image and matches it with the storage of the student's face images. Then it marks the attendance
on the list of original student names provided by the educator in the form of a spreadsheet. Python programming language is used to create
an automated attendance system. The results show that the proposed solution will accelerate the classroom availability process without
human intervention
Keywords: virtual class, attendance record, facial recognition

SAVES LIVES AND PROMOTING CITIZEN GOOD HEALTH THROUGH BLOOD DONOR
MOBILE APPLICATION (BloodDonor)

Raguvaran Nair A/L Krishna Kutty, Agilarrasu A/L Suppiah, Irny Suzila Ishak, Rohaya Abu Hassan, Salyani Osman, Izwan Suhadak
Ishak, Rahayu Handan

Faculty of Communication, Visual Art and Computing, Universiti Selangor

[email protected]

ABSTRACT

Good health and well-being is one of the United Nation Sustainable Development Goal. An adequate amount of blood is needed in all health
care facilities to meet the urgent need for patients facing trauma and other lifesaving procedure to reduce death and save millions of lives
each year. However, there is a major reduction of blood supply at the National Blood Centre and other blood banks in the country. Therefore,
it is very crucial to keep track donator information histories and provide adequate resources regarding the blood donation activities as the
blood supply in the Malaysian health system relies mainly on voluntary, non-remunerated blood donors. Hence this project is to develop
Blood Donor Mobile Application (BloodDonor) for Malaysian citizen to provide better services for Malaysian citizen and replace the current
“red book” manual system. Therefore, the main objective of this BLODMA project is to help user to easily alert blood donor the urgent
need of certain type of blood. For this purpose, a survey had been conducted involving 30 respondents from various background through
online platform to identify their perceptions and system requirements of blood donor mobile application. The BloodDonor Mobile Apps
had been developed using Waterfall methodology. BloodDonor is expected to help increase blood donor awareness and helps motivates the
younger and upcoming generations more about the importance of blood donation to save lives.
Keywords: blood donor, blood request, blood donation, ambulance search

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

IMPROVING RESOURCE EFFICIENCY THROUGH ON-SITE EMPLOYEE MONITORING
MANAGEMENT MOBILE APPLICATION

TS. DR. IRNY SUZILA BINTI ISHAK
Faculty of Communication, Visual Art and Computing, Universiti Selangor [email protected]

PARVINA RATHAN KUMAR
Faculty of Communication, Visual Art and Computing, Universiti Selangor [email protected]

ROHAYA ABU HASSAN, SALYANI OSMAN, IZWAN SUHADAK
ISHAK, RAHAYU HANDAN

Faculty of Communication, Visual Art and Computing, Universiti
Selangor

[email protected], [email protected],
[email protected], [email protected]

ABSTRACT

The adoption of remote work had been already growing at a fast pace in the last few years. Thus, employers having difficulties monitoring
their employee’s activities and monitor on-site worker engagement with workplace-related tasks. In supporting of resource efficiency
improvement as one of the targets in supporting Sustainable Development Goal, Decent Work and Economic Growth, this project objective
is to develop an On-Site Employee Monitoring Management Mobile Application. This project can help in maximizing resource efficiency,
minimizing communication delays, and maximizing resource utilization. An online survey has been carried out involving 30 respondents
from one of the known telecommunication companies in Malaysia and an interview has been conducted with the telecommunication
company manager. The purpose of this survey is to identify their perceptions and system requirements of On-Site Employee Monitoring
Management Mobile Application. Based on the analysis of requirements from the survey, the On-Site Employee Monitoring Management
Mobile Application had been developed using Agile’s Scrum Methodology. The Agile software development methodology has been chosen
for this project because it is one of the innovative leading software development models. The mobile application can facilitate the employer
to trace the on-site employee location, monitor on-site employee attendance at customer site and approve on-site employee claim.
Keywords: employee monitoring, resource efficiency, employee tracking, field work, employee discipline.

HALAL FOOD SUPPLY CHAIN TRACEABILITY : APPROACHES & TECHNOLOGY

Nor Azizah Binti Jasman (a) Nor Hapiza Binti Mohd Ariffin (b)
*Corresponding author

(a) Faculty of Computer and Mathematical Sciences, Universiti Teknologi Mara, Shah Alam, Malaysia, [email protected]
(b) Faculty of Computer and Mathematical Sciences, Universiti Teknologi Mara, Shah Alam, Malaysia, [email protected]

ABSTRACT
The rise in Halal Food Supply Chain (HFSC) issues and the ongoing 2019 global coronavirus disease (COVID-19) pandemic accelerate the
need for HFSC process compliance and the adoption of technologies to validate and verify the authenticity and integrity of the HFSC
activity. However, the issues and factors in HFSC traceability in this context has yet to be specifically published in Malaysia. The absence
of this study suggests that there is an impending need for a study to be conducted to find the issues and HFSC traceability. Thus, this study
aims to (1) identify the issues in HFSC (2) identify the factors for HFSC traceability. The halal food industry was considered as one of the
case examples in the study. This study was undertaken using content analysis by identifying the issues and the factors for HFSC traceability
from twenty-three (23) studies by previous researchers. Findings from this study shows that the approaches and technology as HSFC
traceability factors and based on it, HSFC traceability model was developed. In conclusion, the findings on factors and HFSC traceability
model are significant especially for academic purposes as well as for enterprise as references or basic guidelines on HFSC traceability. The
benefits of knowledge gained could provide much help for the clarity and expectations of the solutions to the HFSC industry.
Keywords: Halal food supply chain, food supply chain, traceability, technology, Halal traceability

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

ANALYSE ON AVALANCHE EFFECT IN CRYPTOGRAPHY ALGORITHM

Kamsiah Mohamed (a)*, Mohd Nazran Mohammed Pauzi (b), Fakariah Hani Hj Mohd Ali (c), Suriyani Ariffin (d)
*Corresponding author

(a) Faculty of Communication, Visual Art and Computing, Universiti Selangor, Bestari Jaya, Malaysia, [email protected],
(b) Faculty of Engineering and Life Sciences, Universiti Selangor, Bestari Jaya, Malaysia, [email protected],
(c) and (d) Faculty of Computer Science and Mathematical Sciences, Universiti Teknologi MARA, Malaysia,
[email protected], [email protected],

ABSTRACT

Developments in computers and technologies have created an intense need for secure and trustworthy cryptography systems. Highly secure
schemes are always desirable for real-world applications. Cryptography requires a secure technique to ensure that the enemy is prevented
while securing legitimate users who have access to the data. In cryptography, the avalanche effect is one of the most desirable methods for
determining the security of an algorithm. In this paper, the experimental process is conducted to examine the sensitivity of the algorithm
when a one-bit input is changed in the key, which causes changes on approximately half of the ciphertext. The experiment is performed
based on the key avalanche in the proposed block cipher algorithm. These processes were done 32 times based on the 32-bit plaintext on
the algorithm and the avalanche effect was calculated in each time based on the ciphertext generated. However, if a block cipher does not
exhibit the avalanche effect to a significant degree, it indicates that it has poor randomisation. Hence, a cryptanalyst can make predictions
about the input while only being given the output. From the experiment, the results showed that the proposed block cipher algorithm has
satisfied the key avalanche with a 50% output bit changed in the ciphertext. Therefore, the proposed block cipher algorithm fulfilled the
avalanche effect property, which resulted in improved diffusion.
Keywords: block cipher, cryptography, ciphertext, encryption, avalanche

BLOCKCHAIN INTEROPERABILITY ON HEALTHCARE: A SYSTEMATIC REVIEW

Maryam Gharib Aljabri, Dr. Nur Syufiza Ahmad Shukor, Dr. Haslinda Sutan Ahmad Nawi, Dr. Mohammed Almmamari
(a) University Sohar , Suhar, Oman, [email protected], 0000-0001-9194-440

(b) Universiti Selangor , Bestari Jaya, Malaysia, [email protected], 0000-0002-2399-9457
(c) Universiti Selangor , Bestari Jaya, Malaysia, [email protected], 0000-0001-7692-8647
(d)University of Technology and Applied Sciences, Muscat, Oman, [email protected], 0000-0003-1532-5783

ABSTRACT

In essence, the blockchain is a digital ledger with centralized, public, and decentralized records of executed transactions. One of the many
features of blockchain technology is the interoperability capability that permit data to be exchanged between multiple systems and be
considered simultaneously by multiple systems. Interoperability features in blockchain have the potential to significantly enhance outcomes
in healthcare. In healthcare, blockchain researchers continue to explore how to bring innovation to this technology and how to make it
interoperable. The purpose of this study is to present a systematic literature review (SLR) of research on healthcare blockchain
interoperability. The researcher used the Preferred Reporting Items for Systematic Reviews guidelines, along with a systematic mapping
study process, in which search protocols were used to identify, extract, and analyse all relevant publications across two scientific databases.
The study highlights recent advances in the development of healthcare blockchain based on interoperability, their limitations, and the areas
that require further research. Consequently, further research is needed to characterize and evaluate Blockchain interoperability in the
healthcare sector.
Keywords: healthcare, interoperability, blockchain interoperability, blockchain interoperability in healthcare

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

INTERNET ADDICTION IN MALAYSIA: AN OVERVIEW OF USES AND GRATIFICATIONS
TEORY (UGT)

Siti Mariam Ali (a)*, Mohamed Saladin Abdul Rasool (b) & Siti Nurul Akma Ahmad (c)
*Corresponding author

(a) Faculty of Business Management & Centre for Islamic Philathropy and Social Science (CIPSF), University of Technology MARA,
KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia: [email protected]

(b) Faculty of Business Management & Centre for Islamic Philathropy and Social Science (CIPSF), University of Technology MARA,
KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia: saladin @uitm.edu.my

(c) Faculty of Business Management & Centre for Islamic Philathropy and Social Science (CIPSF), University of Technology MARA,
KM 26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia: [email protected]

ABSTRACT
As technology has progressed and a plethora of applications have emerged, people have grown increasingly attracted to, and even obsessed
with, the Internet. Excessive Internet use has been linked to neurological issues, psychological disorders, social issues, lower academic
achievement, sleep disruption, excessive daytime sleepiness, and environmental stressors. Researchers have focused on the uses and social
impacts of the Internet, specifically internet addiction among Malaysians, due to the widespread use and growth of internet access. The
current study involves a reviewed research article on an internet addiction grounded by Uses and Gratifications Theory (UGT) in explaining
the phenomena of internet addiction. This theory is concerned with determining why people use certain types of media, what needs they
have for them, and what gratification they derive from using it. Therefore, this study aims to identify the predictors of internet addiction and
what makes this internet usage so appealing. This study contributes to the body of knowledge on the phenomenon of internet addiction by
presenting relevant findings on the determinants of internet addiction in Malaysia, which are not previously available. This research will
also serve as a guideline for parents, educators, and other interested parties in dealing with the issues and planning for the intervention
program, which will focus on young adults.
Keywords: Internet, internet addiction, excessive internet usage, Use and Gratification Theory (UGT).

E-SIGN LANGUAGE: AN APPROACH FOR COMMUNITIES TO LEARN MALAYSIAN SIGN
LANGUAGE

Rasidah Sardi (a)*, Nasrullah Zainal Bakri (b), Faudzi Ahmad (c), Shaliza Shafie (d)
*Corresponding author

(a) Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor,
Malaysia, [email protected]

(b) Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor,
Malaysia, [email protected]

(c)Faculty of Communication, Visual Art and Computing, Universiti Selangor, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor,
Malaysia, [email protected]

(d) Global Human Dynamics Resources PLT, 20A, Jalan Pusat BCH 1/2, Bandar Country Homes, 48000 Rawang, Selangor Darul Ehsan,
Malaysia, [email protected]

Abstract
Communication is vital for everyone to interact in everyday life including for the deaf community. Currently, Malaysian Sign Language
(MSL) is the primary language for the deaf community as it is the official sign language in Malaysia. However, the awareness among the
Malaysian communities in communicating with deaf individuals is still lacking. Not many people in the communities are able to fully
understand or use this sign language. Moreover, the sign language learning methods are not that fascinating to attract the public to learn.
Hence, communication gap forms a barrier between the Malaysian public and the deaf community. Therefore, this study was conducted to
identify ways to increase the awareness and knowledge of the sign language among the Malaysian communities. In addition, the study also
attempted to investigate methods that can contribute in reducing the barrier of communication between the public and the deaf community.
The research method applied in this study consisted of two parts, namely survey questionnaire and software development method to develop
the website. From the results of the study, the E-Sign Language was developed as an assistive website that can help communities to learn
MSL in a more flexible and easy way. The E-Sign Language comprised of two important modules in learning MSL: interactive images and
video module and quiz module. In short, the E-Sign Language is expected to contribute in the effort of improving the communication
between the Malaysian communities and deaf individuals.
Keywords: Malaysian Sign Language, E-Sign Language, Website, Communication, Deaf Community

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

A PROCESS IN DEVELOPING A QUALITY MODEL FOR EDUCATIONAL WEB APPLICATION
: ACADEMICIANS’ PERSPECTIVE

Nur Razia Mohd Suradi1, Saliyah Kahar1, Nor Azliana Akmal Jamaludin2

1Universiti Selangor, Malaysia
2Universiti Pertahanan Malaysia, Malaysia

ABSTRACT

Educational web application become a popular platform among academicians in delivering task in daily routine over a last decade. To
ensure the application meet user satisfaction is not a straightforward and easy process. A questionnaire has been used in determined
the characteristics needed applying in web-based integrated student assessment or known as WBISA application. Based on Rasch
Measurement Model (RMM), a model which has eight constructs has been established. The eight constructs consist of Usability,
reliability, Efficiency, Functionality, Supportability, Availability, Security, and Integrity. There is a need to identify and removed item
misfit, person misfit which will affect the model development in achieving the initial model, Furthermore, a category response from the
respondents needs to analyse to see the pattern of responses whether follow the rules apply in Principle Component Analysis(PCA). Seven
misfit items and ten misfit persons have been removed for the final analysis which gave good and acceptable PCA value as suggested by
Rasch Model. The Person reliability gives 0.96 (Excellent) and item reliability 0.88 (Good). The Model error showed 0.25 which is
considered very good. The PCA values increased to from 34.3% to 41.9%. In summary, Rasch Model have been applied in constructing
the quality model of WBISA application.
Keyword: educational web application, Rasch measurement model, quality model

VR KIDOS – VIRTUAL REALITY KIDS PEDAGOGY LEARNING SYSTEM

Rasidah binti Sardi (a)*, Afiffuddin bin Noli (b), Faudzi bin Ahmad (c), Shaliza binti Shafie (d)
*Corresponding author

(a) Computing Department, Faculty of Communication, Visual Art and Computing, Universiti Selangor, 45600 Bestari Jaya, Malaysia,
[email protected]

(b) Computing Department, Faculty of Communication, Visual Art and Computing, Universiti Selangor, 45600 Bestari Jaya, Malaysia,
[email protected]

(c) Computing Department, Faculty of Communication, Visual Art and Computing, Universiti Selangor, 45600 Bestari Jaya, Malaysia
(d) Global Human Dynamics Resources PLT, 48000 Rawang, Malaysia, [email protected]

ABSTRACT

Virtual Reality Kids Pedagogy Learning System (VR Kidos) is a product that was developed to enhance the knowledge and interactive
display for students especially children about Virtual World with integrated multimedia elements, including audio, text, images and
animation. The interactive media gives the audience especially students information in a very entertaining way. The system is to create the
modern ways of exercise in Virtual World by giving a user information about recognizing in Virtual Reality and also the audience can be
more attracted to the content, by creating product information with 3D elements and very edgy content. This makes the audience focus more
on what they see and listen from the presentation. The purpose of the system is to solve the problem of difficulty to recognize and to improve
the long-term memory of children while studying at home because the lack of parent's time is neglected and students can get improvement
in terms of remembering the words and alphabets. It is also to solve the problem about Movement Control Order (MCO) which is that
people movement is limited and make students harder to go to school. The data collection method was by doing survey and questionnaire.
By developing this system, users can get enough information without a teacher. It also can enhance user mood by implementing 3D numbers
and alphabets animation with the calm background and suitable font for the kids to understand in this project.
Keyword: Virtual Reality, Learning Process, Early Childhood Education, Multimedia Technology

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

THE INTEGRATION OF THE CLOUD FACTOR ADOPTION BASE ON LINEAR REGRESSION
ANALYSIS

Azlinda Abdul Aziz, Salyani Osman, Setyawan Widyarto, Nur Razia Mohd Suradi, Rahayu Handan

University Selangor (UNISEL), Bestari Jaya Campus , Jalan Timur Tambahan, , 45600 Bestari Jaya,, Selangor Darul Ehsan, Malaysia.

azlinda@ unisel.edu.my, salyani @ unisel.edu.my, [email protected],
[email protected], [email protected]

Abstract

A cloud eLearning network environment provides a higher impact of teaching and learning to an Institution of higher learning (IHL). The
success in using eLearning in the cloud network environment will be interpreted by selecting the right cloud factors adoption. Cloud factors
adoption play an important role in determining the success of IHL in using eLearning in the cloud network environment. In identifying the
factors of adoption, the opinions from employees that have experience in using the cloud are required. Therefore, data collection between
employees that have experience in using the cloud was conducted to obtain the important success factors adoption. Data analysis was
performed to identify the factor adoption and the integration between the important factor’s adoption. In determining the success factors
adoption for the cloud network environment, the integration between the factor’s adoption is an important technique to identify the
interactions between the factor. The result shown employee context consist of awareness, benefits and motivation as an important factor
adoption. The factor was integrating with the organization context, technology context and environment context base on the result in linear
regrating analysis. From the analysis, the result can be exposed the correct factor adoption and giving the benchmark for IHL in selecting
and using e-Learning at cloud network environment.

Keyword: cloud, adoption, data analysis, e-Learning, linear regression, integration

GAME DEVELOPMENT FRAMEWORK FOR PARKINSON DISEASE PATIENT
REHABILITATION

Ts. Muhammad Fairuz bin Abd Rauf, Ts. Zuraidy bin Adnan*, Ts. Dr. Saliyah binti Kahar, Ts. Dr. Suziyanti binti Marjudi, Prof. Madya
Dr. Mohd. Fahmi bin Mohamad Amran
*Corresponding author

University Selangor (UNISEL), Bestari Jaya Campus , Jalan Timur Tambahan, , 45600 Bestari Jaya,, Selangor Darul Ehsan, Malaysia.

Abstract

Parkinson’s disease patients are consulted to frequently exercise and undergo physiotherapy to reduce the progression rate of their disease.
However, this can be a problem when the caretakers that bring them to the rehabilitation center are unavailable due to work or other related
issues. The cost to go to rehabilitation is also expensive. Therefore, patients tend to exercise at home where there is no one to monitor except
for their caretakers. This can lead to problems in evaluating the progress of the patient’s rehabilitation. This research aims to investigate the
element for a game-based Parkinson’s disease rehabilitation. This research also aims to propose a game development conceptual framework
for Parkinson’s disease patients known as My Parkinson’s Disease (MyParD) and evaluate the framework through game prototype
development. To achieve this, this research utilizes documentation analysis and expert interviews to explore and identify the elements
needed to successfully develop the framework and prototype game. Then, the elements are used to develop the preliminary framework, and
comparison is done regarding user requirement analysis. Lastly, the expert verifies the final updated framework. Results show that there are
seven elements of MyParD and eleven sub-elements. The seven elements are game design, game mechanics, game engine, patient, therapist,
results, and database. Game design is the most important element that is tested out in a prototype gaming session amongst eleven Parkinson’s
disease patients. Based on sampling, the result of 90% successful gameplay proves that MyParD can be applied to evaluate Parkinson’s
disease patients’ rehabilitation progress and success rate. MyPard is proven to be used as a game development framework for a patient with
Parkinson’s Disease.

Keyword: Parkinson’s disease, game design, exergames

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

EXPLORING CYBERBULLYING TROLL IN MEDIA SOCIAL

Laili Mardziah Tajuddina , Wan Basri Wan Ismailb, Setyawan Widyartoc, ,Roziyani Setikd, Nur Shazleen Yusof e, Abdullah Ramli f

abcdef Faculty of Communication and Visual Art and Computing Universiti Selangor, 45600
Bestari Jaya, Selangor, Malaysia

[email protected] ,

ABSTRACT

Cyberbullying has grown popularity on social media as a trolls posting provocative comments with the intent of offending someone. The
response generated sensitive concerns of harsh comments and insults, contribute to the depression involvement for the victims and their
families to become irritated. Somehow, many are unaware with what they are doing regarded as cyberbullying and online harrasment. With
expanded use of social media platforms, some people are misusing these technologies cause harm to another in significant that potential
dangers for user, particularly young people. Nowadays cyberbullies are no longer restricted to vocal or physical bullying, but include like
text bullying either directly or indirectly. A study was conducted on media social postings made by Malaysian adolescents to identify and
deduce the textual meaning of the cyberbullying argument. Latent Semantic Analysis (LSA) is a concept and technique for extracting and
interpreting a word's contextual-usage meaning using statistical calculations applied to a large corpus of text. This technique delves into
the text's semantics by detecting many types of bullies in any social media thread. Each phrase is parsed using a Natural Language Processing
(NLP) approach that identifies the words connected to the predicate. The main objective of this research is to investigate keywords for a
pattern of attack and common semantic language by bullies. The output of this research is more comprehensive corpus on a collection of
bullying keywords, clues and signs. The exploration of text will initiate the presence of cyberbullies issues amongst online communication
posts. This initiative will assist authorized agencies in create awareness about cyberbullies. It will disseminate the highest rate of keywords
for the frequent culture of bullies to restrain. Cyberbullying victims often have low self-esteem, depression, and suicidal thoughts that might
make the person miserable. Bully-prevention initiatives will be introduced to control and reduce bullying incidents.

Keywords: cyberbullying, text bullying, Latent Semantic Analysis (LSA), Natural Language Processing (NLP).

A CLASSIFICATION OF HUMAN ERROR FACTORS IN UNINTENTIONAL INSIDER THREATS

Wan Basri Wan Ismaila, Setyawan Widyartob, ,Maryati Yusof c, Rossilawati Sulaimand

ab Faculty of Communication and Visual Art and Computing
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia [email protected],

[email protected]
cdFaculty of Information Science and Technology,
Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia [email protected], [email protected],

ABSTRACT

Most information security industry reports and works of literature agreed that unintentional incidents occurred because of human error. This
error is one of the major distractions in the information security field. The most challenging in predicting and stopping unintentional insider
threats is predicting human errors and human behaviour. This research aims to understand human error taxonomy, closely related to human
error factors that pose a high risk of unintentional insider threats in organisations. Nine databases were searched using standardised and
adapted search syntax in order to identify the relevant manuscripts published between 2000 and 2019. This paper has identified and classified
organisational factors that relate to human error action. Fifty-two relevant articles were extracted and analysed. The scoping review outlines
human error factors and mapping with human error taxonomy to understand these issues. The identification and classification will help
employees and organisations deeply understand the importance of human error taxonomy and human error factors to prevent unintentional
insider threats and improve their information security.

Keywords: Unintentional insider threat; human error; information security; human error factors

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

THE EFFECTIVENESS OF THE GOVERNMENT IN MANAGING MEDIA DURING THE COVID-19
PANDEMIC

Latifah Abd Latiba, Munirah Iliasb, Nor Zakiah Ismailc, Muhammad Nuruddin Hamzah d

a,b, c, d Faculty of Communication, Visual Art and Computing

Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia

[email protected],[email protected], [email protected], [email protected]

ABSTRACT

The Covid-19 pandemic has ravaged throughout the country and has weakened our economy, social integrity and overall risking the lives
of countless innocent lives. Having thousands of people confused and curious simultaneously had caused irresponsible people to take
advantage and spread baseless information to the public. Therefore, this study was conducted to determine the effort of the Malaysian
government to spread crucial information and daily updates about Covid-19 to the public. The quantitative study used questionnaires that
had been distributed to over 300 public members of the country. From the survey result, it can be concluded that the respondents
acknowledged the efforts and had proven that what the government did was not in vain. The overall findings of this result had positive
feedback, especially when it came from the public itself. The effectiveness and the perception received from the public are well related as
they understood the intentions and the information that they received from the government.

Keywords: COVID-19, Government, Malaysia, Media, Effectiveness.

THE IMPACT OF MOVEMENT CONTROL ORDER (MCO) ON THE WORKING WOMEN IN
SELANGOR

Munirah Iliasa, Latifah Abd Latibb, Nor Zakiah Ismailc, Puteri Nur Farah Hanumd

a, Faculty of Communication, Visual Art and Computing Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected]

ABSTRACT

The COVID-19 epidemic has had far-reaching consequences for human norms in every way. One of the most noticeable transformations
was the massive shift in workplace dynamics. During the Movement Control Order (MCO) phase, working women may find it difficult to
adjust to the new regular lifestyle and work from home. In addition, some women might find it hard to manage their time and work from
home because some of them also have other responsibilities. Therefore, this study aims to figure out the impact of the MCO on working
women in Selangor. In addition, the study also identifies the women's support and manage all of the obstacles that come with working at
home. It will specifically focus on how working women deal with commitment in the workplace and commitment at home. Purposive
sampling was used to select the respondents for this study, which included 200 working women from various areas in Selangor. The results
revealed that most working women are stressed, have more burdens while working remotely during the MCO period and require various
support, especially emotional support.

Keywords: COVID-19, Movement Order Control, Working Women, Work from home

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

THE EFFECTIVENESS OF WELL-DEVELOPED LIBRARY PORTAL: IN TERMS OF DESIGN AND
RESULT FACILITIES AMONG UNDERGRADUATE SUDENTS (BACHELOR PROGRAMME) IN
UNIVERSITI SELANGOR

Nora Lina Binti Mohd Hussain, Norhaida Hanim Binti Ahmad Tajudin, Muhammad Najib bin Mohd Rais

Faculty of Communication, Visual Art and Computing Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia

ABSTRACT

The research was conducted to analyse the effectiveness of well-developed library portals for users. Library portals are a transformational
environment that addresses information glut's problem by customising information content to meet end-user needs. Hence, the library web
portal responds to seek information and can prompt understudies to experience how the web portal works. Most users want to use the library
portals in a more straightforward and more orderly manner. The research configuration utilised is a further analysis to measure the
quantitative connections among 40 respondents through Google form. The result of the study indicated that the library portal met their
expectations. Furthermore, it will cover the significance of a library portal and the library portal environment, user perspectives and the
creation of a customised and personalised library portal and a comprehensive collection of information resources that are both relevant and
authoritative. In conclusion, the study found that satisfaction is a predictor of a user's impact. Therefore, library portal implementers must
address the quality needs of users to ensure that users are always satisfied with the services.

Keywords: library, library portals, information-seeking, user perspectives

ASSESSING COMMUNITY READINESS FOR ELECTRONIC MONITORING DEVICE TOWARDS
COMMUNITY WELL-BEING

Haslinda Sutan Ahmad Nawi (a)*, Rohaya Abu Hassan (b), Navien Kunalan (c), Siti Fatimah Omar (d), Nur Syufiza Ahmad Shukor (e) &
Salyani Osman (f)

Faculty of Communication, Visual Art and Computing, Universiti Selangor, Selangor, Malaysia

[email protected]

Abstract

The electronic monitoring device to monitor offenders was implemented in August 2015 in Malaysia. It requires an offender
or a person to wear an electronic tagging (that sends signal through GPS) consisting of a strap, a smart tag, and a beacon,
assembled and strapped together at the offender’s right or left leg. This electronic monitoring serves to assist the offender to
re-entry into the community where it allows the offenders to have more contact with family members and maintain their
employment. However, these offenders would normally face problems re-entry into the community due to social stigma and
negative association the community has with regards to the offenders wearing an electronic tagging to mingle with the
community. This study investigates the community readiness towards the implementation of electronic monitoring to
offenders in the most developed state in Malaysia. All interviews were conducted on a face-to-face basis that involved two
groups of respondents which are: the civilian; and the electronic monitoring device project stakeholders. The interview
questions were adopted from Tri-Ethnic Center Community Readiness Handbook by Colorado State University. The findings
of this research shows the community's readiness stage level has resulted at Stage 6: Initiation. This means that most
community members have at least heard and have basic knowledge of electronic monitoring device efforts and are aware of
such efforts occurring in Malaysia. It is also recommended that in-depth study of the community readiness is essential to
identify the gap of the electronic monitoring device implementation, improve existing efforts and identify key factors for the
success of the electronic monitoring device implementation.
Keywords: community readiness, electronic monitoring device, offender monitoring

IT: INFORMATION TECHNOLOGY AND COMMUNICATION

EXPLORING ESSENTIAL CONCEPTS OF ASPECT-BASED SENTIMENT
ANALYSIS IN HALAL FOOD TWEETS

Roziyani Setika, Raja Mohd Tariqi Raja Lope Ahmadb, Suziyanti Marjudic, Laili Mardziah Tajuddind,
Wan Hassan Basri Wan Ismaile

abde Faculty of Communication and Visual Art and Computing
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected]

c Faculty of Computer Science and Information Technology Universiti Tun Hussein Onn Malaysia (UTHM), 84600 Panchor, Johor,
Malaysia [email protected]

ABSTRACT

The exponential emergence of user-generated social media material increases the possibilities of tracking and monitoring consumer behavior
via opinion mining methods. Social media is a vital source in producing textual data, and it is also exploited in many other areas, especially
Natural Language Processing (NLP) research. In-text, Sentiment Analysis (SA) refers to the computational treatment of people's opinions,
feelings, and subjectivity. The outcomes of the SA are dependent on the polarity classification and class labels that are presented. The
various sorts of classifications that can be utilized are including binary, multi-class, and multilabel classifications. In sentiment analysis,
polarity classification is typically done as “positive”, “negative” and “neutral”. Hence, in the context of SA, Aspect-Based Sentiment
Analysis (ABSA) strives to distinguish the most significant features of an entity and use the information to forecast the polarity of each
aspect. The ABSA task consists of three steps: aspect information extraction, aspect sentiment categorization, and aspect information. Those
tasks will be merged with a multilabel strategy, in which labels are automatically assigned to specified classes depending on the text's
semantics. The polarity of a sentence's sentiment is not only affected by its content but is also heavily tied to the feature that is being
discussed. Therefore, it is worthwhile to investigate the relationship between an aspect and the substance of a phrase by employing the
ABSA technique. The main purpose of this work is to assess ABSA approaches on a selected dataset and then illustrate the result. A random
sample of 3000 tweets with the hashtag #sijilhalal will be evaluated and utilized as a testing ground for several possible outcomes. The
suggested methodology beats baseline methods in aspect-based polarity classification when measured by three information retrieval metrics:
precision, recall, and F-measure, according to experimental data.

Keywords: sentiment analysis, classification, Aspect-Based Sentiment Analysis, halal, Natural Language Processing

ABSTRACTS

BUSINESS & MANAGEMENT

BM: BUSINESS MANAGEMENT

THE DETERMINANTS OF CAPITAL STRUCTURE AND A FIRM’S FINANCIAL
PERFORMANCE IN THE SOUTH-EAST ASIAN REGION:
A COMPARATIVE STUDY

Nur Ainna Ramli*, Wan Nur Fazni Wan Mohamad Nazarie, Ahmad Fadly Nurullah Rasedee

Faculty of Economics and Muamalat, University Sains Islam Malaysia, 71800, Bandar Baru Nilai, Negeri Sembilan, Malaysia.
Corresponding author Email: [email protected]

ABSTRACT

The theory of capital structure determinants can be formulated as a causal model (Chang et al., 2009; Titman and Wessels, 1988).
During the last decade, international studies started to appear investigating the relationship between the determinants of capital
structure and a firm’s financial performance from the perspective of capital structure theories. However, it is often unclear how
capital structure determinants (X) affect firm financial performance (Y) directly and how the concept of direct effect can be labelled
the “effect to be mediated”. Traditional cause and effect relationships let say X and Y do not normally consider the effect of the
mediation variable. Therefore, we propose a conceptual paper that specifically allows for this “mediation” to define the causal
relationship between X and Y especially from the context of economic crises. The South-East (SE) Asian region experienced
economic shocks during the Asian financial crisis of 1997-98 and suffered again from the on-going global economic crisis that
began in the summer of 2007-2008, which had devastating effects on the financial sector and real sector. Accordingly, this study’s
main purpose is to investigate the relationship between the determinants of capital structure and a firm’s financial performance as
affected those crises and to test whether there is a mediating role of debt level for such a relationship in the SE Asia context. The
rationale for this study is to add new empirical evidence by doing a comparative study in five different countries in SE Asia. This
will be the first comprehensive study to the best of the researcher’s knowledge; no study examines this relationship or the effect of
economic crises in the SE Asian region especially examining the mediation effects. The study sample will be including stock
exchanges in five different countries namely, the Bursa Malaysia stock exchange (Malaysia), SGX (Singapore), PSEi (Philippines),
IDX (Indonesia) and SET (Thailand) Stock Exchanges. The data will be collected from the year-end financial statements of 30
consecutive years from 1989 until 2019.

Keywords: Capital structure, Government Linked Companies (GLCs), Panel data, Cost of Financial distress

UTILIZATION OF DYNAMIC CAPABILITIES IN THE SME’S INDUSTRY AND THE
IMPACT ON BUSINESS PERFORMANCE

Omah Onyekachi Nehemiah

Universiti Selangor, Jalan Zirkon A7/A, Seksyen 7, 40000 Shah Alam, Selangor

[email protected]

ABSTRACT

Crisis phenomena that affect the outcomes of economic activity of many firms in Nigeria, individual countries and the world
economy as a whole negatively affect the internal and external environs of business entities. They significantly inhibit innovative
operation, which in turn act as a catalyst for all activities. As a result, the innovation activity of industrial enterprises is reduced,
the pace of scientific and technical progress is slowing down, as the demand and competitiveness in emerging market becomes
challenging, the possibilities for applying advanced technologies are reduced. This study intends to investigate the extends of
managers utilizes dynamic capabilities to effect business performance using three criteria’s such as aptitude, innovation, accelerated
technology to impact business performance. Conceptual model is analyzed using Structural Equation Modelling and smart-PLS
from a randomly sample of 181 SME’s operators in Aba hub industrial city of Abia State Nigeria. Results showed that convergent
validity demonstrates the correlation between responses through various measures which represents the same construct. For the
present study, convergent validity was tested by utilising the universally established technique “Average Variance Extracted”
(AVE) (Hair et al., 2006; Henseler, 2009; Tabachnick & Fidell, 2007). Discriminant validity as well as heterotrait monotrait ratio
results were also established.

Keywords: Management aptitude, innovation, technology and business performance.

BM: BUSINESS MANAGEMENT
CONSUMERS’ PURCHASING INTENTION OF BUYING COUNTERFEIT COSMETIC

PRODUCTS IN BANGLADESH

Haliza Mohd Said *(a), Rudzi Munap (b) & Md Rokibul Haque (c)

(a) UNITAR International University, 47301 Petaling Jaya, Selangor, Malaysia, [email protected], 0000-0003-3447-0126
(b) UNITAR International University, 47301 Petaling Jaya, Selangor, Malaysia, [email protected]

(c) UNITAR International University, 47301 Petaling Jaya, Selangor, Malaysia. [email protected]

ABSTRACT
The study examines the factors behind the purchase intention to buy counterfeit cosmetic products in Bangladesh. The main
instrument for this study is a questionnaire. This study mainly focuses on primary data to test the hypotheses. Due to the pandemic
situation around the world including Bangladesh, the researchers had to administer an online survey through google form to collect
data from consumers in Bangladesh. After data screening, one hundred and fifty-two respondents have submitted their completed
survey. This sample size of three hundred and seventy has been determined through the Probability Sampling method using random
sampling using Krejcie and Morgan’s Table (1970). The findings show that the relationships between Consumers’ Attitudes,
Perceived Behavior Control, and Brand Consciousness with the Purchase Intention of Counterfeit products in Bangladesh are
significant. The result of this research will assist the consumers, managers, and policymakers to curb the determinants of purchasing
intention of counterfeit cosmetics products in Bangladesh and thus, facilitate the researchers around the world to create awareness
among the consumers on the unsafe decision to buying counterfeit cosmetics products.

Keywords: Consumers’ Attitude, Perceived Behavioral Control, Brand Consciousness, Purchase Intention, Bangladesh.

COMMUNITY-BASED HOMESTAY ACTIVITIES: SUSTAINABLE OR PERISHABLE
TOURISM?

Kamisah Supiana, Aznita Ahmadb, Ida Farina Muhammad Yunusc & Abu Naaim Munird

a,b,c,d Faculty of Business and Accountancy
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected]

ABSTRACT

The tourism industry has been developed in various ways, including community-based homestay activities, in the rural area. The
community-based homestay activities include local people's lifestyles, cultural heritage, traditional food, economic activities,
recreation, and environmental preservation that attract the guests of rural homestay accommodations. Community-based tourism
aims to attract tourists in rural tourism, particularly their homestays, to experience the uniqueness of the community way of life, as
the village people have done. The homestay industry can also provide significant supplemental income to locals while instilling a
sense of responsibility for Malaysia's cultural legacy. However, the new generation is reluctant to continue and sustain the
community-based homestay activities due to the big gap in homestay income between the homestay operators and other industries,
which not consistently earned. According to the registered homestay statistics, some operators have withdrawn, and the number of
registered operators has decreased in Selangor. Hence, this study concentrated on community-based homestay activities awareness
and perceived contributions to rural areas' socioeconomic and physical sustainability in Selangor. A profound interview was
conducted with the owners of the homestays and the head of the homestay managers to collect data. As a result, homestays have
the potential to be both a pro-poor tourism strategy and an ecotourism tool for improving Malaysians' quality of life and social
capital.

Keywords: community-based tourism, tourism sustainability, homestay tourism, homestay operators.

BM: BUSINESS MANAGEMENT

TRANSPARENCY AND HALAL PROCUREMENT IN THE HOTEL INDUSTRY

Sara Shakira Sharia, Muzairihana Md Moidb, Kamisah Supian c & Nurul Syafiqah Hirmand

a Faculty of Business and Accountancy
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected],

[email protected], [email protected], [email protected]

ABSTRACT

The demand for the halal industry is increasing each year across the globe. Businesses are actively improving their understanding
of halal products and practices in meeting this demand. As one of the highest contributors to the country’s economic development,
the hotel industry is also not left out in grabbing this opportunity. Food supply chains are one of the broadest sections of the halal
sector discussed, focusing on halal risk management, halal integrity, halal logistics, and halal warehousing. However, the study on
transparency in the halal food supply chain is minimal, where the existing research mainly focuses on traceability. Despite both
transparency and traceability are inextricably linked, there is a significant difference in properly implementing halal procurement.
This concept paper will discuss the understanding of transparency, the impact of transparency in halal procurement and the role of
management in practising transparency. This paper aims to provide societal value by guiding the hotel industry or businesses in
adequately implementing the halal practices according to Shariah compliance, resulting in better food quality and overall services.
Further research should be conducted in testing the relationship between transparency and halal procurement.

Keywords: Transparency, Halal Procurement, Hotel Industry, Halal Supply Chain

COVID-19 CHALLENGES AND OPPORTUNITIES AMONG BUMIPUTERA SME’S FOOD
COMPANIES IN MALAYSIA

Muzairihana Md Moida, Kamisah Supiana, Norhasdalina Hasima, Nur Fauzana Yahyaa, Norliana Ahmad Shaha, Nafiza
Mahayuddina, Sara Shakira Sharia & Nurul Syafiqah Hirmana

a Faculty of Business and Accountancy
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia

[email protected]

ABSTRACT

The outbreak of the Covid-19 pandemic had caused a stir across the globe. It was first detected in Malaysia on January 25, 2020,
but until that point, only a few reported cases had been found. However, by March 2020, Malaysia shows a spark in the infection
case. In curbing and slow the spread of the pandemic, many countries use stringent international travel restrictions, social and
physical distance, contact tracing, and quarantine measures. Apart from the health sector, this new and challenging threat
profoundly impacted many corporations and businesses. In Malaysia, 99% of the 920,624 businesses are small and medium
enterprises (SMEs). Within a week of the Malaysian government’s Movement Control Order (MCO) implementation, it was
reported that a 50% drop in SME businesses. According to the situation, the government starts to offer some initiatives to encourage
affected SMEs to sustain their business. This paper discusses the challenges and opportunities among Bumiputera SME’s food
companies in Malaysia during the covid-19 pandemic. The findings will assist Bumiputera SMEs to sustain their economic
activities, not limited during the pandemic, and long-term sustainability.

Keywords: Challenges, Opportunities, Covid-19 pandemic, Food industry, Bumiputera SME’s companies.

BM: BUSINESS MANAGEMENT

ENHANCING THE QUALITY OF LIFE AMONG THE URBANITE M40 GROUPS IN
MALAYSIA

Nurul Syafiqah Hirmana, Kamisah Supianb, Sharifah Hilmi Syed Abdullahc & Sara Shakira Sharid

a,b,c,d Faculty of Business and Accountancy
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia
[email protected], [email protected], [email protected], [email protected]

ABSTRACT

Quality of life (QoL) has become a tendentious issue. The definition of quality of life remains elusive and subjective because it is
such a broad term that encompasses a wide variety of life domains and individual values. Premium quality of life is demanded
among urbanites. While Malaysian cities are rapidly urbanising, middle-income groups living in urban areas are encountering
greater difficulty in maintaining their quality of life. Due to rising living costs and the depreciation of the Malaysian Ringgit, the
urbanite QoL has been severely impacted. In addition, the urbanite QoL has been severe ramifications due to COVID-19 that have
spread rapidly throughout the world. About 20% to 50% of the employee's salary had been cut for several companies and instructed
to take unpaid leave for several months. This economic situation puts greater pressure on middle-income groups that live in the
urban area. The middle-income class (M40) has never known poverty, yet they might experience economic hardship if their
fundamental requirements are not met due to this pandemic. Hence, this study's primary purpose is to contribute the knowledge of
the quality of life that enhances the urbanite among M40 groups in Malaysia. Three dimensions of QoL, included health, education,
and family quality, will be imparted in this study.

Keywords: quality of life, urbanite, M40 groups.

GREEN SUPPLY CHAIN MANAGEMENT EFFORT TOWARD MANUFACTURE INDUSTRY
SUSTAINABILITY DURING COVID -19

Yuary Farradiaa & Dion Achmad Armadib

a Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Kuala Nerus, 21030, Terengganu,
Malaysia, [email protected]

bFaculty Economics and Business, Universitas Pakuan, 16143, Bogor Indonesia , [email protected]

ABSTRACT

COVID-19 pandemic has impact on the overall operational in all industry sectors worldwide as various industry have to implement
social distancing as well as lockdown policy. However, Covid-19 has negative impact on the business performance toward its
sustainability. Therefore, firms are trying to identify various ways for enhancing their survivability in particular of the supply chains
which connecting firms with both suppliers and customers. Some studies relate to the supply chain implementation during COVID
– 19 are green supply chain management (GSCM). GSCM practice will protect companies against the negative effects of COVID-
19. This study is aimed to develop a basic conceptual model of GSCM as the effort toward manufacture industry sustainability
against negative impact of Covid-19. About hundreds publish literatures of supply chain studies and corporate sustainability reports
within the year of 2019 - 2021 were evaluated which resulting a propose conceptual model of sustainability for the triple bottom
line within the manufacture industry. The model integrates a resource based theory and stakeholder theory. The stakeholder theory
predicts that firm’s commitment to its stakeholders such as suppliers, customers and environment. Whilst the resource based theory
suggests that resources that are valuable, rare, difficult to imitate, and non - substitutable best position a firm for long-term success.
These strategic resources can provide the foundation to develop firm capabilities that can lead to superior performance over time.
As the result, the propose model emphasize on implementing of Internal GSCM which consist of environment management system
(EMS) such ISO 14001, internal management system (IMS) and green packaging as part of eco design. The recommended external
GSCM is by implementing Green Logistic Management consist of information sharing, logistics networking and transportation. In
addition of external GSCM, is implementing green procurement which more focus on social sustainability due to the cost of
underestimating frontline workers.

Keywords: Internal Green Supply Chain Management, External Green Supply Chain Management, Covid-19, Environmental
Management, Sustainability

BM: BUSINESS MANAGEMENT

A NEW SUSTAINABLE BUSINESS MODEL FOR COMPETITIVE ADVANTAGE POST
COVID-19 PANDEMIC: A CASE STUDY OF A PLASTIC PACKAGING COMPANIES

Lim Yen Lenga, Dr. Haliza Mohd Said b & Dr. Sarina Mohamad Norc

a,b,c Faculty of Business & Technology
UNITAR International University, 47301 Petaling Jaya, Selangor, Malaysia [email protected] ,

[email protected], [email protected]

ABSTRACT

There will be more than 90 percent of SME businesses that are at risk of closing down under the Movement Control Order (MCO)
if it is prolonged, according to an official announcement by the Malaysian Entrepreneur Development and Cooperatives (MEDAC)
Minister Datuk Seri Wan Junaidi Tuanku Jaafar on 4 June 2021. These companies need to pivot successfully in business to sustain
like the other 10 percent surviving during the pandemic. Based on past literature on catastrophes and unprecedented events, a New
Sustainable Business Model (NSBM) is much needed. This study aims to explore and investigate an effective sustainable business
model as an option to the current one. A quantitative research design is used in this study. A survey had been conducted on 100
SMEs business owners. A purposive sampling to determine the respondents based on directory of plastic packaging companies.
The survey took one month to collect data through google form survey. Plastic packaging companies’ dilemma between
sustainability and shareholder wealth is elaborated in the report and provided a solution. A NSBM Canvas with key elements is
developed according to the needs of SME. A NSBM on plastic packing companies using C2B is innovated as an example. The
data collected showed many SMEs do not develop business model because lacking of knowledge. This NSBM is designed to be
simple and easy for industries to adopt. The report explores, identifies, compiles and analyses the current sustainable business
model theoretically and systematically, to fill up the research gap of modelling a NSBM to enable SMEs to overcome the pandemic
challenges.

Keywords Sustainable business model, Business model Innovation, Business model canvas, plastic packaging and pandemic

THE PERFORMANCE OF RELATIVE STRENGTH INDEX (RSI) OSCILLATOR FOR
SHARIAH AND CONVENTIONAL STOCK IN MALAYSIA

Syaima’ Khairudin

Universiti Sains Islam Malaysia, Bandar Baru Nilai, 71800 Nilai, Negeri Sembilan

[email protected]

ABSTRACT

This study mainly focuses on market timing strategy specifically Relative Strength Index (RSI) indicator that includes both sharia
and conventional Malaysian stock for individual investors. The purpose of this research is to establish RSI indicator technical
analysis and to compare the performance of Islamic and conventional stock in the Malaysian market. This study utilizes data
collected from January 2015 until December 2019 on daily basis. Relative Strength Index is tested to determine buying (selling)
signal. RSI (14, 30/70) rule has been used for this study. For the performance analysis, the mean return, risk, and Sharpe ratio are
calculated and hypothesis testing using T-test is measured on the mean return. Besides, the comparison of the stock market is
determined by the F-test hypothesis testing. The empirical results from the Malaysian market show that the RSI indicator generates
a significant excess return. The implications of these results did not reflect the real-time investment since the study was designed
to give the individual investor guidance on market timing. RSI is applicable in Islamic stock with the same significance as used in
the conventional stock to time the Malaysia market.

Keywords: relative strength index, RSI (14, 30/70), market timing, stock market comparison, Islamic stock and technical analysis

BM: BUSINESS MANAGEMENT
THE ROLE OF MORINGA TREE BOTANICAL WAQF IN ASSISTING THE COMMUNITY

OF UNIVERSITI SELANGOR (UNISEL)

Mohd Firdaus Hj.Khalida, Hafiza Ab Hamidb, Norhasbi Abd Samadc, Kamisah Supian (PhD)d, Wan Nur Fazni Wan Mohamad
Nazarie(PhD),e Abdul Aziz Mat Isa (Phd)f, Ahmad Zaki Abdul Latiff (Phd)g

a,b,c Centre for Foundation and General Studies, Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected],[email protected]

dFaculty of Business and Accountancy, Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia, [email protected]
eFaculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Nilai, Negeri Sembilan, Malaysia [email protected]

eIslamic Centre, Universiti Tenaga Nasional, Bangi, Selangor, Malaysia, [email protected]
gIslamic Centre, Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia, [email protected]

ABSTRACT

Waqf is one of the famous Islamic institutions and has existed since the Prophet Muhammad s.a.w and his companions. The
previous Islamic government has also implemented the institution of waqf in upholding the economic and social development of
the community. Over 1400 years ago, waqf grew exponentially as a beneficial system in building human civilization and the
universe. UNISEL implemented the botanical endowment method of moringa in 2019 until present. The Good Deeds Company
process and produce products from the moringa tree. Proceeds from the sale of moringa trees will put into the endowment fund of
the Universiti Selangor. In line with that, the objective of this study is to explain the role of moringa tree botanical endowment in
helping Muslim and non-Muslim communities in UNISEL Bestari Jaya campus during the movement control order (PKP) period
in facing the COVID-19 pandemic. The botanical endowment benefited communities in need, such as waqf kitchen, waqf health
and waqf school needs. The qualitative method by interviewing 150 respondents consists of UNISEL staff. The study results prove
that each distribution of aid not only depends on the existing zakat and sadaqah funds because the waqf fund can expand its role
in distributing aid to communities who need distribution aid, especially in facing economic challenges during the COVID-19
pandemic.

Keywords: Botanical waqf, moringa tree, community, distribution

HALAL COSMETICS USAGE AMONG UNIVERSITY STUDENTS

Nor Azilah Husina, Eka Mariyantib, Mazni Saadc, Hendra Lukitod, Aishah Maulad Hamzahe

a, eFaculty of Business and Accountancy, Universiti Selangor, 40000, Shah Alam, Selangor, Malaysia
[email protected] [email protected]

bFaculty of Economics and Business, Dharma Andalas University, Padang, West Sumatra-Indonesia [email protected]
c Kulliyyah of Languages and Management, International Islamic University Islam Malaysia, Muar 84600 Johor, Malaysia
[email protected]
dFaculty of Economy, Universitas Andalas Padang, West Sumatra-Indonesia [email protected]

ABSTRACT

These days cosmetics have gotten mainstream among ladies and men all around the globe; however, the mindfulness for halal
cosmetic agents is as yet powerless. Inferable from the expanding interest for halal products on the world's market, numerous
Muslim shoppers feel dubious and unconfident that the sold items are shariah compliant. Be that as it may, very few organizations
in Malaysia can deliver beauty care products, causing Muslims, especially ladies who pick makeup to have constrained options.
This study is to investigate three essential elements: Individual Factor, Social Factor, and Religiosity. It tested any correlation of
these variables towards the use of beauty care products among Muslim University students. A quantitative method and probability
sampling technique using random selection in the Klang Valley. A survey was conducted on 161 university students from both
public and private universities. The data collection further analyzed using regression analysis to examine the responses. The
findings show that the most influential factor in halal cosmetics usage is the individual factor, followed by Religiosity, and Social
factor. The implication of this study will help to shed light on the understanding the present market circumstances of the cosmetics
business in Malaysia which in line with Sustainable Development Goal 9 to realize sustainability development in technology and
industries.

Keywords: Halal Cosmetics, Usage, Individual Factor, Religiosity, Social Factor

BM: BUSINESS MANAGEMENT

TAX INCENTIVE RECIPIENT FIRMS’ CHARACTERISTICS AND ITS PERFORMANCE
WITHIN MALAYSIA SMALL MEDIUM COMPANIES

Salsiah Mohd Alia, Mariati Norhashimb And Nahariaj Jaafarc*

a Faculty of Accountancy, University of Technology Mara (UiTM), 42300 Bandar Puncak Alam
,b, cFaculty of Management, Multimedia University, Persiaran Multimedia, 63100, Cyberjaya, Selangor

[email protected]

ABSTRACT
Tax incentives are an important instrument for governments to spur and reshape economic sustainability. However, it is still
controversial in what makes firms successfully granted with the tax incentives and/or interested in participating with the tax
incentive programs. Firms on the other hand may still decide not to invest in spite of the tax incentives because there is a greater
benefit to be had by not investing as higher investments may result in further write downs and tight cash flow. This paper critically
analyses firm’s characteristics that have been successfully granted with the tax incentives (TR companies) and found that the change
in assets as well as the change in profits from prior years are significantly different from non-TR companies. Further, the results
also show that in the year of tax incentives received, TR companies are experiencing higher expenses, as the cash savings and the
effect of economic benefit from cash saving and/or reinvestment in capital expenditure resulting from the cash saving has yet to
offset the tight cash flows from the investments. More interestingly, overall tax burden rate (ETR) cannot be distinguished from
those with and without tax incentive suggesting that ETR could also be a result of tax avoidance activities without tax incentive,
thus the effect of ETR by TR companies on profit performance is unobservable. Further, it is also reported that variation in profit
performance seems not to be very important determinants for the authority to grant the firms with tax incentives except if the drop
in the profit is significantly huge especially within those firms with negative change in profit. These findings provide an additional
basis fort the policy maker to evaluate the effectiveness of tax incentive program as one of fiscal mechanisms in reshaping national
economic sustainability

Keywords: tax incentives, tax incentive recipients (TR), effective tax rate (ETR), firm performance, sustainability

FOSTERING ACADEMIC ACHIEVEMENT OF PRIVATE UNIVERSITY STUDENTS THROUGH MENTORSHIP
PROGRAM

Norliana Ahmad Shah & Reeny Karlina Abdul Rauf

Faculty of Business and Accountancy, Universiti Selangor, Jalan Zirkon A7/A, Seksyen 7, 40000 Shah Alam, Selangor

Abstract

Mentorship program that involves mentors and mentees is a creative approach to help mentees strengthen their learning and
leadership skills, fostering their academic achievement and inspiring them to develop their future careers. A mentor is an
individual who has proficient and educational experience and who is willing to put their effort into the mentee's self-awareness
and improvement, whereby mentee is a person who is advised, trained, or counselled by a mentor. The aim of mentorship
program is basically to assist students in developing their learning environment to the maximum which can help to improve
their academic achievement. Therefore, the purpose of this research paper is to evaluate the influence of mentorship program
towards students’ academic achievement in private university. It was a cross-sectional study involving 211 students. A self-
administered questionnaire consisting of demographic details, general perceptions on mentorship program, academic support,
and mentor characteristics was distributed. The data was analyzed using the SPSS software. The results of the study revealed
that respondents agreed that mentee perceptions, mentor characteristics and academic support have significant relationship with
students’ academic achievement. However, the study also showed that only mentee perception and mentor characteristics
contributed to the prediction of the influence on students’ academic achievement. Hence, the key to a successful mentorship
program in fostering mentee’s academic achievement is influenced by mentee perceptions towards mentorship program
conducted and mentor characteristics. Besides, an effective mentorship program should nurture a good relationship between
mentors and mentees and mentorship programs should be tracked, measured, and assessed.

Keywords: Mentor, mentee, mentorship program, academic achievement, mentee perception, mentor characteristics, academic
support.

BM: BUSINESS MANAGEMENT

OUTBOUND TOURISM: WHY MALAYSIANS CHOSE SOUTH KOREA AGAIN?

Mazni Saada, Nur Zafirah Ramleeb, Nor Azilah Husinc, Astri Yuliad

a,b Department of Tourism, Kulliyyah of Languages and Management, International Islamic University, Edu Hub Pagoh,
Pagoh 84600 Muar, Johor, Malaysia [email protected], [email protected]
bFaculty of Business and Accountancy, Universiti Selangor

Jalan Zirkon A 7/A, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia [email protected]
bDepartment of Language Education, Faculty of Education and Social Sciences Universiti Selangor Bestari Jaya

Campus, Jalan Timur Tambahan, 45600 Bestari Jaya, Selangor, Malaysia [email protected]

ABSTRACT

Korea is the country that emerged recently as the top tourism destination in the world. Malaysia has become one of the countries
that contribute to Korea’s inbound tourism. One of the factors that caused the development of tourism was the emergence of the
Korean popular culture phenomenon known as the Korean wave or its more popular name Hallyu. The wave became famous
worldwide, which has influenced Malaysians. The Korean wave is the rising popularity of Korean entertainment and culture which
everybody is attracted to learn and involve in this industry. This study focuses on the cultural determinants of Malaysian outbound
travel to South Korea. This study aims to answer and explain three research objectives; to explore the extent of the intention to
revisit South Korea among Malaysian tourists, compare intention to visit between frequent viewers and non-frequent viewers, and
identify contributing factors towards Malaysian tourists’ intention to visit South Korea. A total of 186 data at 48.4% response rate
was collected through questionnaires based on a 6-point Likert scale and analysed using IBM-SPSS. The multiple regression results
revealed that discovered Korean culture, Korean cuisine, and Korean drama were factors that significantly influenced Malaysian
tourists to have an intention to revisit Korea. Subsequent comparative analysis revealed that the frequency with which tourists
watch Korean drama does not affect their intention to return. The study suggests that tourism stakeholders should seriously consider
benchmarking Korean efforts to promote Malaysian niche products to achieve SDG-11, which calls for preserving and conserving
culture to maintain a people's integrity and serves as a source of national pride.

Keywords: outbound tourism, revisit intention, SDG-11, sustainable practices.

THE LEAN LEADERSHIP MODELS AND ITS IMPLEMENTATIONS

Ali Sulaiman Ali AL-Rusheidi , Dr. Kamisah Binti Supian

Faculty of Business and Accountancy, Universiti Selangor, Jalan Zirkon A7/A, Seksyen 7, 40000 Shah Alam, Selangor

ABSTRACT

This research paper discussed the lean leadership; which represented the role of the mediating variable in the expanded study carried
out by the researcher. The paper aims to introduce a fundamental background on the concept of the lean leadership, introduce its
principles. Through the descriptive analytical method, the paper discussed in section one the elements of Lean, and the five steps'
models. Finally, section two Highlighted the three phases of successful implementation of lean. The findings revealed that:
Successful lean leaders are open to improving their own talents and abilities. Self-development is an essential principle of lean
leadership, as certain traits rely on the attitude of the individual. The establishment of an effective lean leadership program within
an organization requires the development of the leaders and executives. Lean behaviours need to be adopted by both staff and the
leaders in the organization in order to ensure maximum improvement and improve employee commitment.

Keywords: lean leadership, elements, models, implementation.

BM: BUSINESS MANAGEMENT

THE IMPACT OF COVID-19 PANDEMIC TOWARDS FOOD CHAIN INDUSTRY IN
MALAYSIA

Nor Effuandy Pfordtena, Nor Husnina Roslanb, Nur Basyirah Zainolc & Norhaila Sablid

a,b,c Faculty of Business and Accountancy,
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia
[email protected], [email protected], [email protected]

dCentre for Professional and Business Development
Faculty of Business and Accountancy,

Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected]

ABSTRACT

The supply chain is widely understood as an entire system of producing and delivering products or services, beginning with
sourcing raw materials and ending with the delivery of the product or service to end-users. However, during the pandemic's
outbreak, it was discovered that Covid19 has an impact on the overall process of one of the most critical sectors of the economy,
the food supply chain. Therefore, this study aims to present the relationship of food supply chain activities in Malaysia during the
Covid-19 pandemic and investigate the impact of the Covid-19 pandemic on the Malaysian food chain industry. In addition, this
study examined the food chain industry's situation in terms of consumer demand during the Covid-19 pandemic.

Keywords: Supply Chain, Food Industry, Consumer, Demand.

A CONCEPTUAL REVIEW OF THE MEDIA'S ROLE IN EDUCING
STUDENTS ON THE IMPORTANCE OF REPAYING THEIR EDUCATION LOANS

Nor Effuandy Pfordtena, Muhammad Aqmal Jamilb & Norhaila Sablic

a,b Faculty of Business and Accountancy,
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected],

[email protected]

cCentre for Professional and Business Development
Faculty of Business and Accountancy,

Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected]

ABSTRACT
The number of people who use social media has skyrocketed in recent years. This is due to technological advancements, such as
the availability of low-cost mobile phones, which has resulted in a staggering increase in the number of individuals who use social
media. Every smartphone these days must have at least one social media app installed. Teenagers and young people are not the
only ones who use social media; the elderly have also begun utilising it and incorporating it into their daily lives. In addition, social
media has the ability to disseminate information more swiftly. As a result, the positive usage of social media must be expanded to
its full potential. This study aims to examine the role of the media in informing students about the need to repaying their student
loans. The motivations driving media awareness, social media, and information literature are examined in this study. Following the
above factors, the study discusses the function of the media in educating graduates on how to pay back their student loans. Finally,
implications for future research on the role of the media in informing students about the need of repaying their education loans are
discussed.

Keywords: Social Media, Graduated Student, Repaying Education Loan.

BM: BUSINESS MANAGEMENT

A CONCEPTUAL REVIEW ON THE ASSESSMENT OF THE COVID-19
PANDEMIC IMPACT ON THE INCOME AND ABILITY TO PAY FOR EDUCATION LOANS OF

GRADUATED STUDENTS

Muhammad Aqmal Jamila, Nor Effuandy Pfordtenb & Norhaila Sablic

a,b Faculty of Business and Accountancy,
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected],

[email protected]

cCentre for Professional and Business Development
Faculty of Business and Accountancy,

Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected]

ABSTRACT

This Covid-19 pandemic had an impact on more than just the economy. In reality, it also has a negative effect on students. If the
student is unemployed, the problem will worsen because many areas of the economy are reducing work possibilities in order to
cut costs. During pandemic Covid-19, the current study examines the influence of pandemic Covid-19 on graduating student
income and the ability to repay education loans. First, the study investigates the factors contributing to the difficulties recently
graduated students face in repaying their education loans during the Covid-19 pandemic, including graduate student income, cost
of living, and underpaid jobs. Following the factors mentioned earlier, the study shows the impact of the pandemic Covid-19 on a
graduate student income. Finally, there are implications for future thorough research on the effect of pandemic Covid-19 on
graduated student income and the ability to repay education loans.

Keywords: Graduated Student Income, Pandemic Covid-19, Assessment of Covid-19, Education Loans Repayment.

INTEGRATED MANAGEMENT SYSTEM AND CORPORATE SUSTAINABILITY
PERFORMANCE: STAKEHOLDERS THEORY PERSPECTIVE

Zaitun Abd Malek, Norhayah Zulkifli

Universiti Selangor, Selangor, Malaysia

[email protected]

ABSTRACT

Traditionally management is used to measure the impact and success of a company by focussing solely on the financial bottom line
that is business profit. Nowadays, many businesses are keen to realize the concept of the triple bottom line (TBL) where the
connection among environmental health, social well-being, and the financial success of companies is crucial to recognize their
corporate growth and profitability. Although companies are aware of the environmental and social responsibilities, they are not
necessarily reflected through positive Corporate Sustainability Performance (CSP). Unless they commit to upholding an
environmentally and socially responsible issue, that is, to be accountable towards their business environmental and social impacts,
the problem of measuring the company’s performance on this matter will remain topical. For companies to effectively adapt and
report their sustainability performance, the implementation of an Integrated Management System (IMS) is essential that integrates
two or more Management Systems (MSs) of a company into one holistic system with shared goals, resources, and processes. Using
stakeholders’ theory as an interpretive lens, this paper aims to propose a theoretical framework to investigate the relationship
between the extent of IMS implementation and CSP practices of companies in Selangor, Malaysia.

Keywords: Integrated Management System; Corporate Sustainability Performance; Stakeholders Theory

BM: BUSINESS MANAGEMENT

THE CONCEPTUAL REVIEW OF THE ROLE OF HUMAN RESOURCE
DEVELOPMENT IN RAISING EDUCATION AND LOAN REPAYMENT AWARENESS IN

HIGHER EDUCATION INSTITUTIONS (HEIS)

Nor Effuandy Pfordtena, Muhammad Aqmal Jamilb, Norman Shah Hashimc & Norhaila Sablid

a,b,c Faculty of Business and Accountancy,
Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia
[email protected], [email protected], [email protected]

dCentre for Professional and Business Development
Faculty of Business and Accountancy,

Universiti Selangor, 40000 Shah Alam, Selangor, Malaysia [email protected]

ABSTRACT

In today's world, a degree of study is required for anyone looking for work. In addition, others have previously acquired a certificate
of completion but have experienced financial difficulties in repaying their education debt due to various reasons. Because of this,
many would rather labour for money than pursue a higher educational qualification. The current study investigates the role of
human resource development in improving public awareness of the importance of education and the need to repay student loans.
In addition, the study looks into several aspects of the Cost-Sharing Approach, including the Human Capital Development
Approach, regarding higher education loans. There are also ramifications for future comprehensive research on the function of
human resource development in creating awareness about the importance of educational opportunities and the repayment of
education loans.

Keywords: Human Resource Development, Higher Education Loan, Cost-Sharing Approach, Human Capital Development,
Awareness about education and loan repayment education.

THE ROLE OF ZAKAT DISTRIBUTION AMONG THE UNIVERSITI STUDENTS IN
SELANGOR, MALAYSIA DURING THE PANDEMIC COVID-19

Mohd Azrin bin Abd Rahim, Dr Abul Basyar Bhuiyan, Norliana binti Ahmad Shah

Faculty of Business and Accountancy (FBA), University Selangor (Unisel), Shah Alam, Malaysia

[email protected]

ABSTRACT

Higher education is one of the important assets in developing a country. In enabling the citizens to get the opportunity to continue
study in tertiary education, the government and private sectors have jointly contributed to the financial assistance in funding the
students to pursue their dream of academic achievement. However, the pandemic COVID19 which started in early 2020 in Malaysia
has affected many students who are currently pursuing their higher education since their family has lost income due to its impact.
Quite a number of students quit their study since they could not afford to pay the fees. During this situation, the role of waqf and
zakat in redistributing the Islamic wealth can be seen among the major contributors in ensuring the students to continue their study
without any hindrance. This study aims to discuss the impact of zakat distribution on Universiti Selangor (UNISEL) students. A
set of questionnaires has been distributed to 201 respondents by using Google Form. Then, responses of the questionnaire are
analyzed descriptively by using IBM SPSS Statistics software. The finding proves that zakat distribution in UNISEL has played a
great role in assisting UNISEL students especially in enabling them to focus more on their studies and thus ensuring continuity
until the completion of their studies. Students are mostly happy with the aids that they received from zakat fund. Hence, it is
assumed that the role of zakat management in UNISEL should further improve mainly on the zakat collection so as to expand their
future role in helping more students to complete their higher education.

Keywords: zakat distribution, higher education, pandemic Covid19, UNISEL

BM: BUSINESS MANAGEMENT
PARAPHRASING THE MEANING AND MEASUREMENTS OF SOCIO-

ECONOMIC DEVELOPMENT IN THE CONTEXT OF MALAYSIA

Nor Ashikin Mohamed Yusofa, Intan Sazrina Saimyb, Siti Hasliah Sallehc, Shadiya Baqutayyand, Zamri Mohamede

a,b,c,d,ePerdana Center of STI Policy Universiti Teknologi Malaysia
[email protected], [email protected], [email protected], [email protected], [email protected]

ABSTRACT

The significance and dynamics of Research and Development (R&D) towards economic growth and socio-economic development
is undeniable. The OECD considers it as the Holy Grail for global sustainability agendas and economic growth. The United Nation
Sustainable Development Goals 2016 (SDGs) also contains the same term and concept. Socio-economic development refers to the
social and economic development process within a country. It is aimed at bringing a healthier economy, good economic growth,
financial stability which cumulatively bringing societal benefits in terms of longevity, health, security, stability and happiness to
the people and nation. Socio-economic development is measured with indicators, such as GDP, life expectancy, literacy and levels
of employment The concept of socio-economic development is relatively new for Malaysia. It was first mentioned by Malaysian
Research and Development Classification System (MRDCS) 5th Edition and 6th Edition respectively. It is identified and chosen as
one of Malaysian Socio-Economic Objectives. Despite its importance, the term Socio-Economic Development lacks definition,
understanding and linkages with current and available policies. To date, it is still unclear, how Malaysia measures its Socio-
Economic Development. Very little lesson could be extracted from the MRDCS documents. The indicators for Socio-Economic
Development as found in MRDCS are quite confusing. Instead of measuring outputs and comes, the documents are more focused
on inputs. The article is proposing a more meaningful definition, interpretation and contextualization of the term. The proposal is
based on benchmarking of several international and local documents and mapping them against current major policies of the
country together with experts’ inputs. The research adopts qualitative methodology, the most suitable method to adopt when there
is lack of materials on the topic or area of research. It uses secondary and primary data. The newly proposed definition is more
outputs and outcomes based, relatable and suitable for the needs and requirements of Malaysia.

Keywords: Socioeconomic Development, MRDCS, SDGs, Socio-Economic Objectives, OECD

EFFECT OF SOCIAL MEDIA ON SUSTAINABLE CROWDFUNDING PROJECT

Wan Nur Fazni binti Wan Mohamad Nazarie a, Mahmoud Fawzy Mohamed Elsaid b, NurAinaa Ramli c
Hafiza Abdul Hamid d

a,cFaculty of Economy & Muamalat
Universiti Sains Islam Malaysia,Nilai, Negeri Sembilan, Malaysia.

[email protected]
[email protected]

b,Faculty of Commerce
Damanhour University, Egypt.
[email protected]

dCentre for Foundation and General Studies
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia

[email protected]

ABSTRACT

Crowdfunding refers to a method of raising money from a large number of people where each individual provides a small money
for a specific project through crowdfunding platform. To make crowd pledge and sustain the project, it is important to promote and
publicize the project on a large scale over the social media. Hence, this study explores social media as a tool to promote, publicize
and fund for sustainability of the crowdfunding project. In order to examine the impact of social media on the success project, this
study will focus on the project owner’s activities and connectivity with selected social media. A proposed framework based on the
sharing project campaign and social media connectivity is designed to predict the success outcome of a project campaign.

Keywords: sustainability, crowdfunding project, crowdfunding platform.

BM: BUSINESS MANAGEMENT

UNIVERSITY HOSTEL WAQF: DEVELOPING A NEW SUSTAINABILITY MODEL

Hafiza Ab Hamida, Norhasbi Abdul Samadb, Mohd Firdaus Khalidc, Hasliza Muhammad Alid,
Kamisah Supiane, Salina Raslif & Wan Nur Fazni Wan Nazarieg

a,b,c,d,Centre for Foundation and General Studies
Universiti Selangor, 45600 Bestari Jaya, Selangor, Malaysia
[email protected], [email protected], [email protected]

e,f Faculty of Business & Accountancy,
Universiti Selangor, 4000 Shah Alam, Selangor, Malaysia

[email protected],[email protected]

Faculty of Economy & Muamalat
Unibersiti Sains Islam Malaysia,Nilai, Negeri Sembilan, Malaysia.

[email protected]

ABSTRACT
Waqf is an Islamic financial instrument that can be utilised in solving various educational issues in Malaysia. Waqf education
institutions are well-known for their importance in the development of knowledge among Muslim communities. Globalisation,
COVID-19 pandemic, and economic pressures on governments, including Malaysia's, have led to universities becoming self-
sufficient in terms of funding for development, operation, and research. However, the increasing number of students among
private higher education institutions (PHEI) gives some difficulties to provide enough conducive and better accommodation.
Despite the government form of grants and soft loans, the cost of higher education has been increased. In general, both parents
and students alike face the burden of ever-increasing fees to enrol in higher education learning institutions. At the same time,
the education institutions themselves also face increasing costs to operate and provide quality education. This paper aims to
identify the needs of hostel development in PHEI due to the impact of high cost living and pandemic covid19. The development
of the hostel waqf framework will give an idea about how to help the sustainability of the community, especially students
during the COVID-19 endemic period, especially for those whose income is affected.

Keywords: Endowment, Waqf, Hostel development, Private Higher Education Institution (PHEI)

BM: BUSINESS MANAGEMENT

DEVELOPMENT OF FAMILY BUSINESS MANAGEMENT MODEL
FOR SUSTAINABILITY

Syeliya Md Zainiª, Nur Adura Ahmad Noruddinb Mohar Yusoc Leilanie Mohd Norͩ

ab, Faculty of Accountancy, UiTM, Puncak Alam, Malaysia
[email protected], [email protected]

Fͨ aculty of Business, UNIRAZAK, Kuala Lumpur, Malaysia
[email protected]

Bͩ inapavo Family Business Insitute, Shah Alam, Malaysia
[email protected]

ABSTRACT

The objective of this paper is to develop a set of family business parameters to ensure the business survival in the market,
particularly in during and post pandemic of Covid-19. This study investigates how the family business in Malaysia plan their
strategy(s) to be resilience and agile for business sustainability and continuity during pandemic. This study explores the critical
success factors that contribute to the family business respond for sustainability. As the unprecedented situation occur in the first
quarter of 2020, it is important to understand and investigate what are the strategic actions carry out by family businesses,
particularly in Malaysia, in order to confront the impact on their businesses. Given family businesses are among the main
contribution to the country economic growth, the business size and strategic management approach may differ from those large
and publicly listed. In addition, the involvement of the family members in making business decision varies from others. The family
business is widely known has a unique and entrench relationships between family members. The combination of family’s values,
relationships, and attitude are among the most idiosyncratic factors that can cause the fall or success of a family business. The ways
of business structure and management approach, as well as culture differentiate the nature of family business compare to others.
The issue of family conflict and business survival are the biggest challenges for family business to strengthening its resilience and
continuity. This current paper employs a content analysis approach on the STEP and KPMG, 2020 report findings, and review of
previous literature and past studies in Malaysia on family business landscape. This paper focuses and highlights the results and
findings on Malaysia and in some related aspects, and compare Malaysia’s standings against family business in Europe, the
America’s, Asia, and the Middle East and Africa (countries participated in the STEP & KPMG 2020 study). Through the content
analysis findings, propositions of a model are developed in order to address the issues and challenges towards family business
growth and survival in the market. This paper presents (i) several propositions with regards to family businesses strategy in
Malaysia, and (ii) critical success factors to sustain the family businesses in Malaysia. This study also shows family business
governance variables which is vital to respond to the challenges and opportunities in a given situation.

Keywords: Family business, sustainability, strategic management.

BM: BUSINESS MANAGEMENT

CONSUMERS’ PERCEPTION OF AGRICULTURAL MARKET PRODUCTS IN SELANGOR:
A PRELIMINARY STUDY

Ida Farina Muhammad Yunusa, Kamisah Supianb, Aznita Ahmadc, Sharifah Hilmi Syed Abdullahd & Norhaila Sablie

a,b,c,d Faculty of Business and Accountancy Universiti Selangor, 40000
Shah Alam, Selangor, Malaysia

[email protected], [email protected], [email protected], [email protected], [email protected]

ABSTRACT

Pasar Tani, known as farmers market, is an important direct-to-consumer market that allows nonfarmers to purchase locally and
often sustainably grown produce and products. Besides that, state marketing promotional campaigns are becoming more popular
as the market potential grows due to consumer interest in locally sourced foods. As a result, consumers gain access to local produce
and products at lower prices while learning about their food, local products, and how they are produced. In addition, farmers keep
some of their profits by increasing their interaction with customers to gain loyalty to their products. Understanding the factors that
influence consumer motivations for purchasing sustainable agricultural products would provide producers and policymakers with
more information to help improve economic development and farmer market growth. This study aims to examine the consumers’
perception of agricultural market products in Selangor. The quantitative approach is used by distributing questionnaires to the
consumers of Pasar Tani in Selangor. This study suggests that the trustworthiness, quality, and price of the agriculture products
significantly impact their intention to purchase. Furthermore, economic value, wealth, and income level are important factors for
consumers to choose sustainable products at the Pasar Tani. These findings are necessary to develop and maintain sustainable
agricultural products.

Keywords: agricultural markets, trustworthiness, quality products, price.

COMMITTEE MEMBERS

ADVISORS Prof. Madya Dr. Maegala Nallapan Maniyam
Dr. Hazeeq Hazwan bin Azman
DIRECTOR
ASSISTANT DIRECTOR Hafiza Ab Hamid
SECRETARIES
Nurshahirah Azman
TREASURERS
Dr. Norazah Mohammad Nawawi
Mohamad Nor Hafizan Mat Aris

Khairil Bariyyah Hassan
Rahayu Md Khalid

PUBLIC RELATIONS AND (Leader) Mohd. Firdaus Khalid
SPONSORSHIP Jayemogen Shanmugam
Siti Amalina Ahmad Khairundin
PUBLICATION Siti Rahayu Hassan

(Leader) Hasnur Hidayah bt Kamaruddin
Dr. Nor Suhaila Yaacob
Norhasbi Abdul Samad
Normawati@Nadzirah Abu Samah
Sakinah Mohamed Tajularifin
Wan Yusnee Abdullah
Muhammad Anwar Mohd. Kamal
Wan Hazwani Wan Hamedi

REGISTRATION (Leader) Mirza Madihah Zainal
Fariha Diyana Awang Ali
Siti Aisyah Roslan

PROTOCOL & EVENT (Leader) Muhammad Nashriq Ismail
MANAGEMENT Mohd. Farez Mohamad Taib
Norhisyam Mat Sout
MEDIA, PUBLICITY AND Syahidayani Ashaari
TECHNICAL
(Leader) Khairul Firdaus Ne'matullah
GIFTS & CERTIFICATES Ts. Zahirudin Idris
Ts. Sahrul Izwan Sarwadi
Norhayati Mohd. Amin
Norzita Duriat

(Leader) Mumtazah Narowi
Ai'syah Abd Mutalib
Ann Sofee Razali
Norazlina Hanim Samsudin
Hairin Nisa Meor Nordin

APPRECIATION

Sponsors & Collaborators