DESIGN AND BRAND GUIDELINES NAME : FARIS ISKANDAR BIN FAUZI MATRIX ID : 3212011251 GROUP : DG47C KITNOCAFE
DESIGN AND BRAND GUIDELINES KITNOCAFE KITNOCAFE
TABLE OF CONTENT SECTION 0 SECTION 1 SECTION 2 SECTION 3 SECTION 4 SECTION 5 SECTION 6 INTRODUCTION BRAND STRATEGY LOGO CONCEPT STATIONARY ITEM PACKAGING LAYOUT STAFF ATTIRE PROMOTION INTRODUCTION
INTRODUCTION BRAND STRATEGY LOGO CONCEPT STATIONARY ITEM PACKAGING LAYOUT STAFF ATTIRE PROMOTION INTRODUCTION KITNOCAFE SECTION 0 KITNOCAFE
BACKGROUND KITNOCAFE , also known as hobby cafe. Which establishments where hobbyists can gather to build and customize plastic model kits. This cafe often provide a range of tools and supplies for customers to use, such as hobby knives, paint brushes, airbrushes, and various paints and adhesives. Some may also offer classes or workshops on various modeling techniques, as well as events such as model building competitions and exhibitions. In addition to providing a space for model building, plastic model kits cafes also offer a social aspect, allowing enthusiasts to connect with others who share their passion for the hobby. KITNOCAFE
brand strategy SECTION 1 KITNOCAFE KITNOCAFE
strategy vision To become the leading model kit cafe in Malaysia that provides a unique and enjoyable experience for customers who are passionate about building and collecting model kits. mission demography Age: most popular with young adults and teenagers who are interested in anime and modeling. psychography Model kit requires a certain level of creativity and attention to detail. As such, the cafe may attract individuals who enjoy expressing themselves through their creative endeavors. Create an engaging and interactive environment where customers can discover, learn, and develop new skills through workshops, events, and activities. Foster a strong sense of community by bringing together hobbyists and enthusiasts through shared interests and experiences.
strength A KITNOCAFE offers a unique experience of combining a cafe with a hobby store. opportuity weakness threats strategy - The cafe could offer a wide variety of plastic model kits, including rare and hard-to-find items, which could appeal to serious collectors. - Collaborate with other businesses, such as hobby shops or gaming cafes, to cross-promote each other’s products and services. - Could host events such as workshops, competitions, and meetups for plastic model enthusiasts - The cafe’s target audience is relatively limited. - The cafe’s focus on plastic model kits may not appeal to casual customers who are not interested in the hobby. - If the popularity of plastic model kits declines or if consumers’ interests shift to other hobbies, the cafe may struggle to attract customers. - Economic downturns could negatively impact consumer spending, which could hurt the cafe’s sales. -
reference
reference logo concept SECTION 2 KITNOCAFE KITNOCAFE
logo elements KITNOCAFE DFE1E5 EE304C BC1F4A C : 11 M : 8 Y : 6 K : 0 C : 0 M : 95 Y : 67 K : 0 C : 20 M : 100 Y : 65 K : 7 FONT : Terminator Real NFI abcdefghijklmno pqrstuvwxyz 1234567890 FONT : Amuro abcdefghijklmno pqrstuvwxyz 1234567890 FONT : SDRoboticsDemo ABCDEFGHIJKLMNO PQRSTUVWXYZ 1234567890 323851 C : 84 M : 76 Y : 44 K : 38
logo elements logo scale KITNOCAFE KITNOCAFE KITNOCAFE KITNOCAFE KITNOCAFE 100% 70% 50% 30% 10%
logo concept SECTION 2 KITNOCAFE KITNOCAFE
business card KITNOCAFE F.I.F faris iskandar +60 017 217 8200 farisrx179@gmai l.com @farisrx1795 Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor
letterhead KITNOCAFE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse Shindo Eru Bandai Nomco Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor 6 JUNE 2033 Dear, Mr. Shindo L Sincerely, FARIS ISKANDAR CEO PRESIDENT +60 017 217 8200 [email protected] @farisrx1795
invoice paper KITNOCAFE Bill To GOOD SMILE COMPANY Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor [email protected] Lorem ipsum dolor sit amet, consectetuer 123-098-765 Ship To GOOD SMILE COMPANY Lorem ipsum dolor sit amet, consectetuer 123-098-765 Thank You for your Business FARIS ISKANDAR Payment Terms Cimb [email protected] Bank Account 321-654-98706540 Invoicecall# 654789 Date: June 5, 2033 Due Date: July 5, 2033 Customer ID: C-43254674 P.O# p-321123456 Salesperson: Mr. Hirohito Shipped Via: J&T Express HS CODE PRODUCT UNITS UNIT PRICE Total INVOICE Total +60 017 217 8200 [email protected] CEO PRESIDENT
envelope +60 017 217 8200 KITNOCAFE [email protected] @farisrx1795 +60 017 217 8200 KITNOCAFE [email protected] @farisrx1795
envelope packaging layout SECTION 4 KITNOCAFE KITNOCAFE
PAPER BAG
FLAT DESIGN OF BOX DIE CUT
FLAT DESIGN BOX DIE CUT
FLAT DESIGN RECTANGULAR BOX DIE CUT
CUP SLEEVE
BOTTLE SPORT SLEEVE
KITNOCAFE staff attire SECTION 5
t-shirt jersey.ver
apron KITNOCAFE
cap
KITNOCAFE KITNOCAFE promotion SECTION 6
KITNOCAFE flyers promotion www.Kitnocafe.com https://wa.me/0172178200Kitnocafe https://twitter.com/@Kitnocafe201 https://www.instagram.com/@Kitnocafe201/ "Enjoy a delightful fusion of avors and creativity at our cafe, where every visit guarantees a taste adventure like no other!" SPECIAL MENU GRAND OPENING buy 2 get 1 free
flyers business +60 172178200 +60 123 456 78 [email protected] www.Kitnocafe.com Jalan Timur Tambahan, 45600 Batang Berjuntai, Selangor The cafe's interior and exterior are designed with Gundam-themed decor, including life-sized replicas of mobile suits, posters, memorabilia, and themed artwork. This creates an atmosphere that transports visitors into the world of Gundam. has a massive and dedicated fan base worldwide. The cafe's association with this popular and long-standing anime series ensures a steady stream of visitors The Kitnocafe collaborates with major anime events, conventions, and promotional campaigns. These partnerships help increase the cafe's visibility and attract fans who attend such events. In addition to the dining experience, the Kitnocafe capitalizes on merchandise sales. Fans can purchase exclusive Gundam-themed products, making the cafe a destination for collectors. Providing high-quality food, beverages, and customer service is crucial for sustaining customer loyalty. Consistency in maintaining the Gundam theme and delivering a memorable experience ensures visitors keep coming back. Collaborate with media outlets and press to get coverage and reviews of the cafe. This can generate organic publicity and increase the cafe's visibility Focus on providing an immersive and enjoyable experience for fans and visitors. This includes themed decorations, merchandise, and interactive elements to make diners feel like they are part of the Gundam universe OUR SERVICES We Are gather to build GUNPLA KITNOCAFE
roll up bunting
signboard