Merch&Effect Magazine 2016-VERSION2_rev4

creative merchandise solutions

ALCOHOL - LIFESTYLE - CHARITY

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VOLUME #2

MERCH & EFFECT

creative merchandise solutions

For your creative enquiries, contact us at the following details
For global markets & general enquiries

zach@merchandeffect.com
+61 433 336 808

Australia
SCOTT HODGSON

scott@merchandeffect.com
+ 61 458 378 749

South Africa
JUDE DANIEL

jude@merchandeffect.co.za
+27 84 400 5757

Melbourne
RICHARD BOND

richard@merchandeffect.com
+ 61 407 338 414

visit us at

www.MerchAndEffect.com

Published & Distributed by Merch & Effect
all rights reserved copyright © 2016

T A B L E of C O N T E N T S

MERCH & EFFECT 1

Company Overview

TRENDS 8
ALCOHOL

The perfect pairing of spirits and gifts with purchase

PACKAGING DESIGNS 17

LIFESTYLE 22

Luxurious tokens for leisurely and opulent experiences

TRADE INSIGHTS 28
CLIENT BRIEF VS CLIENT BUDGET

To get the best possible outcome, you truly need to

partner with your agency

YOUR BUDGET...WHERE ART THOU? 30

What is your true cost?

AWARDS 32

ALIA 2016 Australian Liquor Industry Awards

STORYBOARDS 36

Clients’ visions and Merch&Effect’s expertise combined

ONLINE CATALOGUING SERVICE 38

TIME TABLE 40

INFORMATION MANAGEMENT NETWORK 42

CUSTOM MADE GIFTS WITH PURCHASE 44

Our array of high-quality products tailor-made for

OUR CLIENTS 46

Letter from
the Team

We at Merch & Effect would like to take this opportunity
to thank our trusted and valued partners who we have
worked with through the years.
We just want you to know that we truly enjoy and appreciate
working with you and we feel honored that you chose to work with
us. We value the trust you that you have put in our company.
Our success comes from your faith in our abilities to meet your
satisfaction and rest assured that we will always be committed to be
consistent in the quality of our work.
Thank you again for giving us the opportunity to work with you and
we are looking forward to having you as one of our valued partners
for many more years to come.
The Merch & Effect Team

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EDITOR
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EDITOR

COMPANY OVERVIEW

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity.
Then PRICE is everything and the low cost producer is the only winner.”
-Phillip Kotler, Kellog

Established in 2010, we believe in the worthwhile value added by creative
merchandise to brands that is why we at Merch & Effect remains to be one of the
trusted companies that produce high quality creative merchandise needs for brands

ranging from different industries.
We are a company comprised of diverse people and designers from all across the globe

and we wear our passion on our sleeves. Most importantly, we source from the
best-cost countries. We are not trying to be the biggest in the industry; we aim to be

the best in what we do.
We take pride in our work, which is to provide only the most progressive and creative

custom made merchandise. Our merchandise ideas are not only sought after, they
have cut through appeal and broad demographic interest along with high marketing

and perceived value.

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ALCOHOL

FEATURING

MANCHESTER CITY-WOLF BLASS GIFTPACK

This gift pack was designed and produced for Wolf Blass in partnership with the
Manchester City Football Club.

The pack contains two bottles of premium Wolf Blass wine along with 2 stemless glasses
as gifts with purchase. The best thing about this product is the box where it can be

conveniently brought anywhere. Made out of cardboard, this box relatively protects the
bottles inside and a blister tray holds both stemless glasses in place for a less bumpy ride.

—8—

ALCOHOL

TREND

ALCOHOL

THE PERFECT PAIRING
OF SPIRITS & GIFTS WITH PURCHASE

We at Merch & Effect work with liquor and wine companies by providing them with
innovative and state of the art designs for their creative merchandise.

We aid these brands in communicating the quality of their craft by providing products that would
translate their values, history, and their intended market through
gifts that go beyond style and function.

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ALCOHOL

WOLF BLASS

Wolf Blass Power Bank
In today's technological and active trend, one

of the rising luxuries is the possession of a
powerbank. This product made for Wolf Blass
is a great example on how to market quality
liquor with the proper observance of the signs

of the times.
The slick design of the powerbank brags the
classy and premium aura of Wolf Blass liquor
which comes with its own box. With a black
base color and the brand logo printed in gold, it

is luxury expressed subtly.

APPLETON ESTATE

Appleton Wine Tasting Glass
Simplicity and practicality can go a long
way. This is what we had in mind when we
designed this Appleton Estate wine tasting

glass. It makes a memorable gift with
usability that can span for different
occasions. Tightly secured in a custom
made box, it is the essential partner for
winery tours offering wine tasting sessions
and visits to the Appleton Estate's cellars or

vineyards.

JIM BEAM

Jim Beam Boston Shaker
Fancy some bourbon whiskey in your cocktail?

Then, you would love this Jim Beam Boston
Shaker made for Beam Global.

The perfect GWP for any Jim Beam product,
this cocktail shaker bears the classic look of a
Jim Beam - all black and masculine-looking

with the Jim Beam name and logo. With a
covered sifter right on its lid, you could not ask

anything more for a shaker.

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ALCOHOL

AMERICAN HONEY

American Honey Shot Glass
This shot glass was designed from scratch with
our clients in Campari. The glass was created to
follow through with the design elements of a

bee hive. Hence, the honey comb top of the
glass, which flows all the way down to the

bottom.
This glass is a big hit in all parts of Southeast

Asia and has gone through its second
production run.

WILD TURKEY

Wild Turkey Mason Jar Glasses
We printed the Wild Turkey logo on each
side of the glass; one side bears the text logo
while the other one bears the well-known

turkey image that instantly recalls the
brand’s name.

We chose to design it with a brown and
gold print to make it visible when you pour
your Wild Turkey bourbon whiskey into it.

BERINGER

Beringer Steak Knife Set
Made for Treasury Wine Estates' Beringer
brand, this Steak Knife Set is a GWP that will

surely capture anyone's attention.
This 4-piece steak knife set comes with a
clasped box bearing the name and logo of the
Beringer brand. The knives are top of the line
stainless steel with premium wood handles.
The set is perfect to give away as a gift or to

keep as part of anyone's collection.

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APEROL

-

Aperol Umbrella

This umbrella has the brand’s logo printed on the flaps of each side of the product. For the summer
season, enjoy picnic time like never before! This umbrella from Aperol bursts with vibrant colours to give
life to any outdoor activity. It is made out of polyester with an air vent and flap which makes it perfect

to use during outdoor activities. It’s a fresh and functional approach on exposing your brand to the
public eye with elegance and style.

PENFOLDS

Penfolds Leather Flash Drive
We wanted to go for a stylish and simple
approach for this Penfolds flash drive. We had
the Penfolds logo laser engraved on the leather
sheath. We used leather because this materi-al
projects sophistication and it’s also very

durable.
We attached a chain connecting the flash drive
to the sheath and a D-ring that can be inserted

to a key ring.

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ALCOHOL

SKYY VODKA

Skyy Vodka Backpack
This backpack we created for Campari’s Skyy

Vodka is different as though the brand is
printed prominently on the front, it doesn’t
look like a promotional item. It’s made from
top-grade Gucci Nylon that lends this bag a
durable and satiny finish that goes well with
the brand’s signature royal blue bottle. It has
several storage compartments, and a padded
back and shoulder straps that offer comfort

which and keeps the bag upright.

ELIT

Elit Cocktail Glass
We wanted to go for something simple and
sophisticated for Elit’s Cocktail Glass. We

refrained from adding too much design
elements and concentrated on the form of

the glass itself. We designed this
crystal clear glass with an angled rim and

printed Elit’s logo in white.

SUNTORY

The Premium Malt's Rubber Bar Mat
This countertop rubber bar mat is for bars

that cater The Premium Malt’s brand.
We placed The Premium Malt’s logo
prominently at the middle so it won’t be
covered up when you put your drinking
glasses on it as we kept the design simple

and recognisable

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ALCOHOL

ASAHI

Asahi Laptop Bag
Made exclusively for Asahi Premium
Beverages, this laptop bag is the perfect
companion for the working class. A stylish yet
functional accessory that is made from quality
leather. Through its different pockets and
compartments, embark on your business
ventures with everything you need on your

shoulder.

Asahi Iphone Case
For your clients who love to travel, this Asahi
mobile phone case assures the safety of their
iPhone without the compromise of style. Made
with premium leather with a detailed running

stitch finish at the edges, this functional
accessory adds style to an active lifestyle.

CRICKETERS ARMS

Cricketers Arms Jug
Premium Quality beer is best experience
whenever shared with great company. The
Cricketers Arms brand brings to its clients a
customised beer jug perfect for parties and
spontaneous gatherings. Made from premium
glass for a smoother and delicate finish. It is a
great merchandise for any brand that thrives
in the warmth of family and friends. Nothing

beats the taste of great company.

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ALCOHOL

MCFC-WOLF BLASS MERCHANDISE

— 15 —

ALCOHOL

CAMPARI

Campari Cocktail Barrel
We designed this cocktail barrel for Campari with dark and sturdy wood printed with the bold white

letters of Campari at the front base of the product.
To add to the premium feel of the product, we added a rustic gold accent to the body and edges of the

barrel design. This is truly a potential collectible item for any liquor enthusiast.
The bunghole plug is stylishly designed to go with its modern elements with its heavy duty and
spherical design. The barrel has a glossy finish and it comes with a black wooden frame that holds it

in place.

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ALCOHOL

PACKAGING

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ALCOHOL

With countless brands in the market, packaging design is just as vital as the product itself.
Merch & Effect creates packaging designs that are visually appealing, practical, and most importantly,

are able to deliver the message and excellence of your brand in its most tangible form.

— 18 —

ALCOHOL

DE BORTOLI TWIN PACK

Such a wonderful treat for all winelovers out there. De Bortoli provides its loyal clientele
with two wine glasses upon purchase of their premium wine. Designed with a rustic

theme to achieve the brand's overall feel, the box comfortably stores the wine glasses for a
hassle-free transport from store to home. There's no better way to enjoy premium quality

wine than drinking it from quality glassware that fit De Bortoli's standards.

— 19 —

ALCOHOL

MATUA TWIN PACK

Shopping for your next bottle of wine has never been this convenient. We designed this
Twin pack for Matua to make every DFS shopper experience hassle-free. This pack lets
you enjoy 2 bottles of premium Matua Wine in a sturdy and stylish box with the brand's
iconic teal colour. To make it easier for clients on the road, it comes with its own handle
for an easy and flawless travel. It is a great option for customers looking to buy gifts on

the last minute.

——2200 ——

ALCOHOL

NZ PURE BRAND LAUNCH MERCHANDISE KIT

Enjoy the crisp and clean feeling of NZ Pure with functional and premium merchandise
like no other. The NZ Pure can and bottle is dressed for any occassion with a custom

made Puffer Jacket Cooler to keep your liquor fresh and cool. A bottle shaped Flash Drive
and an A5 booklet is squeezed in to complete the kit. A great way to attract and interact

with a new brand launch!

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LIFESTYLE

FEATURING

ICON

We recreated ICON’s famous logo and produced this stunning 3D ICON Lizard,
complete with the lizard’s intricate details. -

Made out of bronze, this 3D lizard would look great as an ornament on a workplace
desktop, lending the area a rugged but classy vibe that is inherent in ICON's vehicles.

— 22 —

LIFESTYLE

TREND

LIFESTYLE

LUXURIOUS TOKENS
FOR LEISURELY AND OPULENT EXPERIENCES

Merch & Effect creates sophisticated and worthy keepsakes for companies that cater to
lifestyle and leisure; making your brand experiences memorable for years to come.
We choose top-of-the-line materials and make designs that echo
your brand’s highly esteemed image and reputation

— 23 —

LIFESTYLE

HARNESS ENERGY

Harness Travel Wallet
This product produced for Harness gives
importance to a hassle-free travel for any
professional. Made from genuine leather, this
travel wallet from Harness keeps all the
essentials intact and ready for any journey.
With numerous pockets inside, it can store
multiple credit cards, passports, ID's, passes

and many more.

THE STAR

The Star CNY Lapel Pin
The Star lets you celebrate the year of the
rooster in the most extravagant manner. These
lapel pins made for the Star reflect the luxury
and class that they are famous for. Each pin is
made from quality stainless steel with a golden
accent for a much more fancy finish. An
outline of a rooster is embossed on the surface
of a pin; a subtle and smooth detail to complete

the design of the golden pin.

KELVIN GROVE STATE COLLEGE

Kelvin Grove State College Ski Helmet
For your holiday getaways, maximise your
experience without compromising safety. Enjoy
the thrill of cruising down soft snow with this
vibrant ski helmet made and designed for Kelvin
Grove State College. Wether cruising down that
steep slope or exploring backcountry stashes, the
KGSC Ski Helmet offers advanced protective
exterior and a highly adjustable fit system for

reliable comfort at any speed.

— 24 —

LIFESTYLE

CEO SLEEPOUT

CEO Sleepout Invitation Box
They say that we shouldn't judge any book by its cover. Well, that's not entirely accurate because the

cover can often raise that initial curiosity to open the book. This invitation box crafted for CEO
Sleepout is a great example on how to spur curiosity out of subtlety and simplicity.

The simple minimalist design creates a timeless style that suits the aesthetic standard of any person
from any region. This invitation box makes each recipient feel that they are special as well as vital asset

to the advocacy.

— 25 —

LIFESTYLE

LEGEND

Legend BBQ Tool Set with Wrap Holder
This BBQ tool set is a premium product that will surely capture anyone's attention. These tools'
function exceeds its own expectations; a spatula with a bottle opener top, a fork and a pair of tongs.
These tools are made of top-of-the-line stainless steel with a premium walnut wood finish for its
handles. The set comes with its own wrap holder with Legend brand printed on it. In a vibrant yellow
colour, this compliments the said tool set as it keeps it all intact and ready for use, may it be in the

kitchen or at the yard.

— 26 —

LIFESTYLE

LJ HOOKER

LJH KEYCHAIN
LJ Hooker is a real estate company based in
Australia. For them, we created something

decorative and useful – a keychain. This
keychain features LJ Hooker’s recognisable

colour scheme behind the company’s
initials. At the back, we embossed LJ
Hooker’s customer service hotline number,
making them more accessible and readily

available.

CUCINA VIVO & KIYOMI

Cucina Vivo and Kiyomi Folding Purse
Hooks

We made these folding purse hooks for Cucina
Vivo and Kiyomi to improve the dining

experience of the guests. These folding purse
hooks provide a handy way to store their bags.
These have a rubber mat underneath that keep

it from slipping off the table.

QUEENSLAND POLICE
SERVICE

Queensland Police Service Leather
Penholder

This prim and proper leather penholder
was made to grace the desktops of the

Queensland Police Service. We engraved
the Queensland Police Service logo on the
body and we designed it with faux leather
with white accent stitches. For the finishing
touch, we placed a belt held together with a

golden buckle around the penholder.

— 27 —

ARTICLE

Client Brief

VS

Client Budget

Agency: So… How much do you want us to spend?
Client: You tell me!
Agency: We don’t know! This should come from you.
Client: Why don’t you get back to us with options and we’ll take it from there.

— 28 —

ARTICLE

We have always been very lucky that them can produce the item . you want and
our clients are professional and need at varied costs. I am pretty sure your
understand the importance of having a agency can also match you up with the
budget. However, I am sure there are right factory to produce the items for you.
many agencies in marketing and other But they sure can’t guess how much you
client facing sectors that have come across want to spend, and the factory that’s
this dialogue numerous times. I want to situated thousands of kilometers across
put into perspective just how important the world can’t guess either. If they could,
having a budget is in the creative they would be making millions as mind
merchandising sector, for both the client readers!
and the agency.
Of course, you should expect a precise
Not having a budget from a client is like quotation from your agency before you
driving blindfolded: no one knows where incur any external hard costs.
they are going and it’s likely to end in
disaster for everyone. The agency might In our industry the absolute must haves in
provide an amazing solution that is way a brief are budget, quantity and time. To
over budget that breaks the heart of the get the best possible outcome, you truly
client, or on the other hand, the agency need to partner with your agency. You
under budgets and the solution doesn’t wouldn’t go to the doctor and not tell them
meet the client’s needs. all your symptoms or you might end up
getting treated for hemorrhoids instead of
Huge amounts of time and energy get hernia, giving you headaches as a side
wasted when we set off chasing an exciting effect! If you are able to spend some time
idea only to find out that it’s going to cost on your brief, you will be surprised at the
ten times more than what you have to outcome you will be able to achieve.
spend. The fear that "Oh, they’ll try to
spend the whole lot if we tell them what Hot tips:
we’ve got in the budget - let’s get them to 1. How much do you want to spend? Give your
tell us how much it will cost instead," agency a ballpark figure to work with so they
should form no part of an honest, open understand what you’re after and have
and trusting relationship. And only an somewhere to start.
honest, open and trusting relationship is
going to produce a mutually beneficial, 2. How much can you afford to spend? Have a
sustainable relationship between the budget range for the agency to work with and
client and its agencies. Knowing the they can provide different options for you and
budget and the client’s needs, the agency make the most of your budget.
might find a stunning alternative that
could be both more effective and less 3. Have an understanding of benchmark prices
expensive; hence, it is far better to have a for the items you are after. Talk to your agency or
ballpark figure in mind check out eBay and Amazon or other platforms
to get an idea of what it will cost you so you can
Let’s face it, there are millions of factories prepare a realistic budget.
around the world and good tidy number of

— 29 —

ARTICLE

Your Budget...where art thou?

What is your true cost?

The project management triangle, also known as Although you are paying $10 for each unit, the
the triple constraints or the iron triangle, item you get will not actually be worth this. To
consists of cost, time and quality, and achieving break down the costs adding up to the landed
all three of them together is nearly impossible. unit cost:
Just like when you are trying to find a partner,
you can have rich, good looking or loyal; you can The true cost of the item is what the factory charges you
only choose two, you can’t have all three! for producing the actual unit
Add 2% to 10% to customise the item to your brand
I will go through each of these areas
independently, but in this article, let me touch Shipping skins 10% to 15% of your budget (often said in
upon the first of the three: cost. Now that you’ve abbreviations you’ve never even heard of!
figured out how much exactly you have to spend,
you need to make sure you understand where Customs and excise are waiting at your doorstep to
your budget is going. welcome your goods with a duty you cannot argue

Have you ever purchased an airline ticket on As you can see, the landed unit cost is shared
special and then when you are at the check out between the agency who design, source, manage
the price seems to have doubled? It’s weird right, production and assure quality and many other
even after saying no to health insurance, date unavoidable costs.
change insurance, your-plane-might-crash
insurance and even the save-the-earth carbon The above cost is only good for existing
offset surcharge, you have to pay extra for using a promotional items or items off-the-shelf, but
credit card! No wait, you’re using a debit card, when you want bespoke custom-made items, the
but you still have to pay a fee and don’t forget the ones Merch & Effectspecialise in, the cost and
“service” fee too! The price of the actual flight is time involved are significantly and substantially
only a fraction of what you actually end up different. In many instances getting the new
paying for. product development (NPD) takes multiple
attempts and cost. Creating a detailed Technical
It’s a similar situation when you order an item. Spec Sheet (TSS) takes a day, and each time there
There are varied costs involved beyond the cost is custom sampling there are costs involved. If a
of the actual item, and I refer this as the true cost mould is needed, the time factor also comes in,
vs the real cost. Both are same you might say, anywhere from 15 to 45 days. That same cost
isn’t it just semantics, true, real? However, they repeated few times does eat into chunks of your
are completely different terms and critical to budget.
understand.
Quality control, a very crucial element of any
Real cost is often referred to as landed cost and production has to be brought in at various steps
the concept has been around for some time. to ensure that the acceptable quality level (AQL)
Landed Unit Cost (LUC) is a very commonly used has been met. Many times various elements of a
term in the field. When you give a budget of say single unit are produced at various different
$10, as you must understand that here are many factories and put together: items have to be
hands trying to get a piece of that pie. consolidated, repacked and certificates obtained.

— 30 —

ARTICLE

This involves local labour cost and time and provide non-customised products. . There is no
when the timeline is short, staff overtime has to point using overseas producers as too much of
be paid to ensure products are finished on time the budget is chewed up on shipping costs and
to meet the deadline. agency fees to be worthwhile.

We, as your brand custodians, also have to be It’s critical to understand not only the difference
very careful to not supplying you with items that between the real cost and the true cost, but also
do not match your brand standards and could what makes up the real cost so that you can
possibly damage your brand reputation, and for budget accordingly and decide the best way to
that we have to ensure that we have various levels source your item.
of quality checks. On top of this, we also check if
there are any legal requirements in the country Hot Tips:
the products are being used.
1. Understand what you are paying for.
Depending on the size of your order and the
economies of scale, where you decide to produce 2. Get your agency to quote ex-works or freight on board
your item will also reveal your savings or your (FOB) price, so there is a clarity on the item cost
losses. In general, for larger orders of US $8k to
$10k, it is commercially viable to use agencies to 3. Ask your agency to provide the shipping cost
source merchandise globally. For smaller orders separately so you can compare
under US $5k, it is better to use local promotional Make sure the agency confirms that the item will land at
product companies who can quickly and cheaply your doorstep with all charges paid

— 31 —



AWARDS

TREND

ALIA

AUSTRALIAN
LIQUOR INDUSTRY AWARDS 2016

Australia’s liquor industry came together to celebrate ALIA 2016 that took place in the
Ballroom at Randwick Racecourse.

Merch & Effect was one of the key sponsors of the night along with other esteemed companies
comprised of Asahi Premium Beverages, Bacardi, Diageo, FoxSports Venues, Lion, Pernod Ricard,

Speedibake, The Exchange, and WilliamsWarn.

— 33 —

ALIA 2016

The Austr-ALIA theme saw many people get into the spirit with a variety of costumes

A number of Dame Edna’s and Sir Les Paterson’s also made to it Randwick

— 34 —

ALIA 2016

Around 600 guests gathered at Ranwick to celebrate the Australian liquor industry

The team from Asahi Premium Beverages celebrate their wins including Best New
Product for Asahi Soukai

— 35 —

STORYBOARDS

We create storyboards inspired by our client’s brief. Our storyboards reflect this look and feel through our
creative merchandise designs that portray your brand’s message.

— 36 —

STORYBOARDS

Each product undergoes quality process from scratch wherein sketches are specially made by our designers to
have the client's merchandise as unique and personalised as possible.

— 37 —

ONLINE CATALOGUING SERVICE
— 38 —

ONLINE CATALOGUING SERVICE

Complete your next groundbreaking brand campaign with a click of a mouse or even with just a tap
on your phone. M&E brings to its clients an online catalogue made easy for any brand company.

Choose the merchandise you need and its quantity without ease for a smooth and precise production
process. Premium quality of merchandise and client convenience is the foundation of our company's

success in today's evolving market.

— 39 —





Receive Brief Product Development

Personalised Customer Tech Pack
Service
Free Designs

Free Designs Sourcing Costing
Capacity Planning
Quick Response

Off-shore Coordination

Company Name
Order Name
Contents
Carton Number
Size
Weight

123458901

Shipping and Logistics Bar Code and Carton Marking

Products in Stores

Information Management
Network

Audits and Compliance Happy Customer + Happy Supplier =
Great Product
Cost Golf USB

Factory 1 Factory 2 Factory 3 Factory 4

Real Cost/ $ $$$ Purchase Order
Product Cost
Process Finance Order
Printing $ $ $ $ Finance IT

Freight $ $ $ $

Custom Duty $ $$$
True Cost $ $$$

True Cost Research

Golf Ball Chain
USB
Quality Assurance
Factory Compliance
Sample Development

Bulk Production, Inline Inspection, Raw Materials, Trims,
Final Inspection Packaging, ETC.

STORYBOARDS

CUSTOM MADE

At Merch & Effect, our expertise ranges from softlines, hardlines, and luxury goods.
We can design and produce accessories and bags from different materials

ranging from leather, rubber, latex, and many more; tailor-made for your brand.

— 44 —

GIFT WITH PURCHASE

GIFT WITH PURCHASE

As we specialise in gifts and premiums in all shapes and forms, we can also design and produce
wares and novelty items in accordance to the client’s vision and goals.

— 45 —

TRUSTED BY

Here are some of our trusted partners. With years of successful and productive partnerships,
Merch & Effect continues to deliver modern and innovative solutions to
esteemed brands’ creative merchandise needs.

— 46 —

CLIENTS

Merch & Effect is dedicated to ensure that the items we design and produce
effectively represent the quality and prestige of our partners’ brands
and their market goals are met.

— 47 —

www.MerchAndEffect.com

Published & Distributed by Merch & Effect
all rights reserved copyright © 2017