Selling Your Home

Selling Your Home

THE HUDSON TEAM

High Tech. High Touch.

Strategic Marketing Plan www.thehudsonteam.us www.thehudsonteam.us

Our Our philosophy is simple: clients come first. We pledge to be in constant
Mission & communication with our clients, keeping them fully informed throughout
Vision the entire buying or selling process. We believe that if you’re not left with an
amazing experience, we haven’t done our job. We don’t measure success
through achievements or awards, but through the satisfaction of our clients.

The Hudson Team delivers unmatched expertise and hands-on experience
benefiting our clients, whether buying or selling. Each client is unique as
the home they are buying or selling. We are focused on building lasting
relationships with clients to continue to be a valuable resource long after
the transaction process is over. We strive for our clients to consider us as a
total resource in buying, selling or investing in real estate.

Our Core 1. Commitment to Excellence
Values 2. Cutting Edge
3. Client-Centric
4. Care (Be passionate and care about what you are doing)
5. Consistent Follow Through

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Who
You Sell With Matters:

Amy Hudson - runner, world traveler, gourmet cook, Amy Hudson
and mom - embodies excellence in real estate
through adherence to her team’s core principles of Broker/Owner | ABR, CDPE, CRS, GRI, SFR
integrity, honesty, service, and progress. Amy was
the first in the Blacksburg area to utilize virtual tours (540) 320-5498
for marketing properties, and the first to create her (540) 552-8855
own specialized team of real estate professionals [email protected]
to address the widest possible array of real estate www.thehudsonteam.us
needs. With any number of REALTORS to choose from,
Amy is distinguished by her successful consideration Representative. She is also a graduate of the Virginia
of technology and a personalized approach. Simply, Association of REALTORS’ Leadership Academy and has
she strives to ensure that client services are high-tech served on the Virginia Association of REALTORS’ Board of
and to always guarantee that client experiences are Directors. She was the
high touch. Born and raised in Massachusetts, Amy
graduated from Columbia University in 1991, earned New River Valley Association of REALTORS president in
her real estate license in 1995, and her Broker’s license 2005 and 2015, and has received NRVAR awards for
in 1999. After being a Top Producer at a local firm for REALTOR of the Year, Salesperson of the Year, and Ethics
more than a decade, Amy opened her own company, in Action. In 2015, she was inducted into the RE/MAX Hall
RE/MAX 8, in 2008. of Fame.

Amy is a graduate of the REALTOR Institute, a Certified She currently lives in Blacksburg with her husband Michael
Residential Specialist, and an Accredited Buyer Mortimer while her 3 children attend college.

As a professional Realtor, I believe in
creating value and providing high levels
of service for my clients.

Strategic Marketing Plan www.thehudsonteam.us

MEET THE
HUDSON TEAM

Led by Amy Hudson, Broker/Owner and top-producing salesperson in the New River Valley
since 1995, The Hudson Team sells more homes and helps more buyers than another team
in the area. With a reputation built on honesty, integrity and hard work, The Hudson Team is
your real estate expert.

Wendy Brown Rachel Anker-Johnson Michele Jeuck Hannah Richardson Kerry Paulus
REALTOR® REALTOR® Accounts Administrator Marketing Exec. Assistant /MLS

Coordinator Coordinator

Teresa Bobe Jason Goerlich Magen Wampler Logan Smith Emily Luketic
Sales Manager Director of Customer Photographer Inside Sales Director of Hospitality
Representative
Service www.thehudsonteam.us

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Our Awards

AMY HUDSON
Resume for success:

SRES NRVAR

Senior Real Estate Specialist Board of Directors: ‘00-’06, ‘14-’15

CRS NRVAR

Certified Residential Specialist President: ‘05, ‘15

Accredited BuAyeBr RRepresentative NRVAR
GRI
Sales Person of the Year: ‘97
Graduate of the REALTORS Institute
NRVAR
SFR
Ethics in Action award: ‘05
Short Sales & Foreclosure Resource
ETHICS
CDPE
in Action award: ‘05
Certified Distressed Property Expert
NRVAR
DAVE RAMSEY
REALTOR of the year: ‘02
Endorsed Local Provider
RE/MAX

Chairman’s Club: ‘09, ‘12, 13, ‘14, ‘16

RE/MAX

Titan Club: ‘15, ‘17, ‘18 , ‘19, ‘20

VAR RE/MAX

Board of Directors: ‘06-’08 Hall of Fame: ‘11

RE/MAX

Lifetime Achievement Award: ‘15

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2020 USA
RE/MAX® VS INDUSTRY
THE

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS

TRANSACTION U.S. BRAND COUNTRIES & OFFICES AGENTS
SIDES PER TRANSACTION AWARENESS TERRITORIES
(UNAIDED)3 WORLDWIDE WORLDWIDE
AGENT (LARGE SIDES2
BROKERAGES

ONLY)1

15.6 965,859 32.5% 110+ 8,629 130,889

9.2 117,126 1.4% 37 2,300 35,400

7.3 684,981 18.5% 43 3,100 96,300

7.0 370,289 24.2% 84 11,600 131,800

6.9 1,071,208 11.6% 44 1,060 169,317

6.7 335,440 6.0% 7 1,500 50,091

6.4 79,351 1.7% 5 390 13,000

6.4 126,211 3.2% 70 1,000 23,300

6.0 41,923 0.3% 8 500 8,000

5.7 69,557 0.2% 2 280 12,203

5.6 84,732 0.8% 1 300 15,000

5.3 130,627 0.3% 4 4 24,557
1 190 18,000
4.2 68,400 0.2%

©2020 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2019, as applicable. Except as noted, Coldwell Banker, Century
21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from
company websites and industry reports. 1 Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing
2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages
were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire
Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2 Totals for Sotheby’s, Realty Executives, Realty
ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions. 3 MMR Strategy Group
study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 20_302525

Pre-Listing

VENDOR MANAGEMENT

Throughout the process of selling your home, we want you to keep living your life. Taking time off work or
rearranging your schedule to accommodate a stream of vendors who will work to get your home market-

ready is the last thing we want you worrying about. With your permission, we’ll gladly take on the role of
coordinating projects, start and completion dates, overseeing work on-site and ensuring tasks are performed

to the highest standards.

STAGING

As part of our initial consultation, a well considered plan for staging your home will help
prospective buyers love it for all the right reasons. We how to make your property shine.
Investing in great staging can significantly drive up your sales price.

PHOTOGRAPHY

The importance of great pictures cannot be overestimated. When photography is done
well, it conveys value, sets a desirable tone for your home and compels discerning
buyers to come see the space for themselves. Our skilled professional photographers
know how to bring your home to life while making a great first impression on buyers in
order to drive interest and demand.

VIDEOGRAPHY

We provide a video for each property that includes a narrated walk through video for
social media channels.

VIRTUAL REALITY-MATTERPORT

We have Matterport Advanced virtual tour technology. To get details see page 12.

Strategic Marketing Plan www.thehudsonteam.us

Print www.thehudsonteam.us
Marketing

DESIGNED WITH BUYERS IN MIND

Our postcards are designed with buyers’ interests
in mind. We know which features will pull people
in with a desire to see more and we design
the layout to reflect all the ways your home is
exceptional.

A LASTING IMPRESSION

We print high-quality flyers in for inside the home
and mail to neighbors, past clients, and potential
buyers. At the end of a long day of touring
properties, we want buyers to remember your
property as something special. The statements
we hand to every person who walks through an
open house will ensure your home stands out from
the competition. From the professional photos to
highlights of your home’s appealing features, our
goal is to keep your property at the very top of
buyers’ minds.

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The Power Of The REMAX Brand

Recognized worldwide this powerful sign will be in your front yard.
Yard Sign

Remax most Recognized Brand in the world.

Note: www.thehudsonteam.us

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Online
Marketing

SINGLE PROPERTY WEBSITES

As we customize a marketing strategy for your home,
we’ll consider whether creating a unique website with
property details and photo galleries is beneficial. In this
fast-paced market, these sites are often unnecessary.
But if we agree that a devoted website would help
build momentum and bring local and international
attention to your home, then we’ll use our social media
pages, network of past and potential buyers and links
on marketing materials to generate site visitors.

367 THUNDERSTRUCK RD NE

EMAIL BLASTS OPEN HOUSE DATES:
Sunday October 21, 2018 12:00 - 4:00 PM
We’ll send an email alerting top agents in our area to Modern Conversion Loft Open Sunday 2:00 - 4:00 PM and
your listing. Buyers’ agents jump to open these emails by appointment
because they’re all trying to stay on top of inventory Offered at: $295,000
and get their eager clients into competitive properties
ahead of the competition. We sell a lot of our homes www.thehudsonteam.us
through buyer’s agents we’ve known and working with
for years and as a result they pay attention when we
alert them to an exciting new home on the market.

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Website Syndication

Your property listing will be syndicated on the most realtor.com and more. We’ll make sure no one misses
important real estate websites including Zillow, Trulia, seeing your home, no matter where they’re looking.

NEW LISTING SYNDICATION NETWORK

Your
Property

REAL ESTATE
SEARCH APP

Integrates With

Strategic Marketing Plan www.thehudsonteam.us

Matterport
Advanced virtual tour technology

Your property brought to life Your property in immersive 3D, ready on Day 1

The Matterport 3D Media System 1. We scan your property with the Matterport Pro
Camera.
Blow prospective buyers away with 3D Showcase -
an immersive online 3D experience that gives buyers 2. Within hours, your virtual Matterport Space is
a true sense of the feeling of your property before ready to experience.
they ever see it in person.
3. Anyone can explore with ease, right from their
We put Matterport’s industry-leading technology to browser.
work for your listing. Weed out less interested buyers,
and attract more qualified open house attendees.

Br, 600 Br, 600 Br, 600
F

Br, 600

KÖK/VARDAGSRUM
34.6 m2

(mu) Br, 600
K
L SK BAD/TV HALL
5.5m2 2.5 m2
G TT TM
L WC SOVRUM Br, 600
G 1.4 m2 7.2 m2
G
ST HALL SK
G 11.8 m2 G
EL
SOVRUM SOVRUM Br, 600
8.8 m2 15.0 m2

Br, 600 Br, 600

LJUSSCHAKT Uteplats
LOFTGANG

Inside View Dollhouse View Floorplan View

Navigate a property like a Proprietary Dollhouse View Understand layout at a glance
videogame with Inside View. shows how an entire property with top-down Floorplan View.

fits together.

Strategic Marketing Plan www.thehudsonteam.us

Social Media Targeting

Detailed posts for every listing and open house are broadcast to our
generous following across social media!

REMAXBlacksburg AmyHudsonTeam REMAXBlacksburg remaxblacksburg

ADWERX Targets People who have been online the shopping for homes within a
15-mile radius of your home. It is like when you shop for shoes and the next time

you are online ads per shows follow you we do the with your home.

Website visitor searches They have the site Later, as they browse the
homes, mortgage internet, your ad will display

calculators, or visit or on other sites.
website

You’ll also receive daily marketing reports to see how your ad is performing*

Strategic Marketing Plan www.thehudsonteam.us

Communication

Under Contract

Lots of professionals serve an important role in a real estate transaction. Luckily, you won’t have to worry
about keeping up with them all! We’ll coordinate everything on your behalf.

Under Writer Cleaner Title Company Exterminator Appraiser

Home Inspector Attorney Buyer’s Agent Contractor Radon Inspector

Strategic Marketing Plan www.thehudsonteam.us

Additional Services

Vacant House “Baby sittings”
Our full-time Customer Service rep can check vacant houses weekly to make sure it is

safe and secure.

Jason Goerlich
Director of Customer

Service

Lots of stuff to haul? Buy or sell with us and use our moving van for free!

Strategic Marketing Plan www.thehudsonteam.us

Preparing Your Listing www.thehudsonteam.us
For Sale

Exterior

• Keep the grass freshly cut
• Remove all yard clutter
• Apply fresh paint to wooden fences
• Paint the front door
• Weed and apply fresh mulch to garden beds
• Clean windows inside and out
• Wash or paint the home’s exterior
• Tighten and clean all door handles
• Ensure gutters and downspouts are firmly attached

Interior

• Remove excessive wall hangings, furniture, and knick knacks
• Clean or paint walls and ceilings
• Shampoo carpets
• Clean and organize cabinets and closets
• Repair all plumbing leaks, including faucets, and drain traps
• Clean all light fixtures

For Showings

• Turn on all the lights
• Open Curtains and Blinds
• Close toilet lids & make sure bathrooms are clean
• Make arrangements for pets to be secured and out of sight
• Play quiet background music
• Light the fireplace (if seasonally appropriate)
• Vacate the property while it is being shown
• Vacumm prior to showings if possible and remove all clutter

from countertops and sink

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Seller’s Homework

Providing us with the following information will assist us in marketing your property and attracting the right
buyer for your home!

Copy of a survey
Copy of floor plan/layout if you have one
Extra Key for the lockbox
A copy of electric/gas/utility bills (6-12 Months) - Buyers are always interested in planning a budget.
Power of Attorney
LLC Documents
Trust Documents
A copy of any restrictions for the subdivision or homeowners’ association.

• If you have an HOA:
Any special assessments?
How much are dues/how often?
Whom do you pay dues to?
What does it cover?

Is there any leased equipment in the home/on the property (Propane tank, Satellite Dish, Water Softener, etc..)?

YES/NO

If Yes, Please list:

Are there any easements?

How many mortgages are currently on the home/property?

Do you currently have any leases on the property? YES/NO

End date?
Tenant name(s) and contact information:

Property Management Agreement YES/NO
Have there been any recent inspections (termite, well, septic, etc..)?

What and when?

Strategic Marketing Plan www.thehudsonteam.us

Seller’s Homework (continued)

Any recent repairs?

IF APPLICABLE:

Did the septic pump last?
If Septic is present please sign a Request for Information of Records

Chimney swept?
Please list any great features about your neighborhood that you would like a buyer to know about:

Please list any special features about your home you would like a buyer to know about:

Any additional information: www.thehudsonteam.us

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Seller’s Guide To Showingtime

Sellers love ShowingTime because it’s a simple showings, see feedback from potential buyers and
way to stay informed and confirm appointments. view all activity on their home(s) during the sales
Sellers can automatically receive notifications about process.

13.07

Communicate through text, email or our mobile 1
app. Electronic notifications allow you to easily
confirm, decline or reschedule showings based on BEDROOMS Kitchen Living Area BATHS Flooring
preferences that work best for you.
15 CAMELLIA LN NW | CHRISTIANSBURG, VA 24073
Never miss a notification with the My Home by
ShowingTime app for sellers. The notification center This beautiful, well-maintained split foyer
is your inbox for all showing and feedback alerts.

Conveniently communicate with your listing agent
and keep a record of it in your messaging center.

Hello Listing Activity Report
User
Keep track of all the showings on your listing(s).
Mon Tue Wed Thu Fri Sat Sun Every email notification includes a ‘Quick Link’ button
that will take you directly to your personalized Listing
8 9 10 11 12 13 14 Activity Report.

15 CAMELLIA LN NW Here you can see all activity for your home including
a list of all the showings, scheduled and completed.
CHRISTIANSBURG, VA 24073 Your feedback is listed with the showings and can
be broken down to show trends to help you identify
8 Details those items to address to sell your home faster.

steps Graph

9

bpm

20

calories

Strategic Marketing Plan www.thehudsonteam.us

Showings
Seller’s Guide To Showingtime

Showing Feedback Updates

When your agent receives new feedback remarks
from a recent showing that feedback can also be
shared with you. This helps give you an up-to-date
overview on what buyers and showings agents think
about your home!

Simply login into your ShowingTime account in My
Home app or at myhome.show on a desktop and
click on the “Feedback” icon at the bottom menu.
Here, you can compare feedback from agents and
buyers to understand the way others view your
home.

FAQs & Tips How does ShowingTime make selling a home
easier for sellers?
Who is ShowingTime?
ShowingTime addresses all aspects of the home
ShowingTime is the leading showing management selling process, starting with bringing each
and feedback service provider in the real estate showing request to seller’s fingertips, sending
industry. With 24/7 availability, agents and sellers notifications when a showing is complete, tracking
can receive optimal service any time of the year. showing activity on a listing(s), and consolidating
all feedback and activities in easy-to-read
As a seller, how do I get started? infographics.

1. Download the My Home app for sellers Are there any tips for selling a home faster?
2. Check your contact email address and phone
Yes, we always recommend making it as easy as
number possible for agents and buyers to see your home.
3. Set up your appointment notification Talk to your listing agent about which appointment
type fits your situation best.
preferences
Go & Show - no approval is required and the
You can choose between SMS, emails and/or phone
calls, but the My Home app is the best way to track request can be immediately confirmed. Sellers will
all showing activity in one place. receive a notification of the confirmed showing.
this is the fastest way for agents and buyers to see
Who should I contact if I have questions a home. You can set up your home for immediate
about showings on my listing(s)? confirmation for times when everybody’s out of the
house.
You can reach out to your listing agent using
ShowingTime messaging in your mobile app or on Appointment Required - a confirmation must be
desktop. obtained before the showing may occur. This is
great for evenings and weekends.

Strategic Marketing Plan www.thehudsonteam.us

Lockbox
RELAX. YOUR HOME IS SENTRILOCKED!

If you’re like most people, your home is your biggest investment. You protect it from the impact of fire and
storm damage with homeowner’s insurance. Doesn’t your home deserve the best protection you can find

when you’re ready to sell?

SentriLock Has the Solution

The SentriLock Bluetooth® REALTOR® Lockbox is the smart choice when it comes to managing access to your
home. It’s what your home deserves, and it’s what you deserve!

Securing Your Home

The SentriLock lockbox is state-of-the-art, built with the highest quality materials, and is
engineered to protect your home in all kinds of conditions. It’s truly like a vault for your
home!

Keeping You Informed

The SentriK®ey Real Estate app serves as the control center for the lockbox and can
provide instant notifications to you and your agent when your home has been entered.
It shows who entered it, when they entered, and when they left.

Ensuring it’s Accessible

The SentriLock Bluetooth® REALTOR® Lockbox gives real estate agents quick and easy
permissioned access to your home for showings. Easy access means more showings
and getting your home SOLD!

Getting Your Home Sold

Important information about your home is right at hand with the Sentrikey Real Estate
app. Listing price, bedrooms, bathrooms, and square footage are just a few of the details
the app provides to help get your home sold quickly.

We know that your home is one of your most valuable possessions. We want to keep it safe and secure when
it’s available for sale. Go ahead and relax. Your home is SentriLocked!

Strategic Marketing Plan www.thehudsonteam.us

CLIENT Bought a home in Fairlawn, Radford, VA 24141.
TESTIMONIALS
Can’t say enough great things about Amy’s
professionalism, understanding of our needs, and
maximizing our time in our search. Being out of the
area, she went in inclement weather to film a home
we were interested in. She and her team go above and
beyond to make the home buying experience pleasant.
We highly recommend the Hudson team.

Don’t just take our -wabrim 1013
word for it 02/16/2021

Sold a Townhouse home in Christiansburg, Sold a home in Pulaski, VA.
VA.24141.
Very impressed with Amy and her team. Amy
Simply outstanding...she knows the market and represented me in the selling of two different lots. Lots
what it takes to drive an effective sale. I contacted are a tough tough sell, and she was able to liquidate
her for market advice and she provided comps... both in a timely manner. Beyond selling them, her
there was no doubt in my mind she was a go organization made remote closing so simple for me.
getter and the home was sold within days if our Highly recommend.
conversation
-user5132129
-d blythe2017 02/08/2021

11/25/2020

Bought a Single Family home in Blacksburg, VA. My clients say it best!

Amy’s experience, both in the profession and with Check out my Five Star Online Reviews!
available properties in our area, is unsurpassed.
She worked tirelessly with us to find a property that
suited both our needs and budget and made sure
we were well taken care of even when she was
out of town. Her knowledge of contracts and legal
aspects of real estate was both

-teresako8
01/01/2021

Strategic Marketing Plan www.thehudsonteam.us

Thank you

Selling your home is a complex process, and it’s only
natural for you to have some questions and concerns.
Please don’t hesitate to ask any question that you may
have. When it comes to selling your home, there is no such

thing as a dumb question!

Please note any questions you have, so that we can
address them during our meeting:

Strategic Marketing Plan www.thehudsonteam.us

Thank you for taking the time to review our Seller’s Guide. We appreciate your
time and effort. At the end of the day, good advice doesn’t cost you, it pays you!

We look forward to being your trusted advisor.

Amy Hudson

Broker/Owner | ABR, CDPE, CRS, GRI, SFR

Contact me

Amy Hudson

Broker/Owner | ABR, CDPE, CRS, GRI, SFR

(540) 320-5498
(540) 552-8855
[email protected]
www.thehudsonteam.us

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